Webinar Wednesday #3:
June 12, 2024
Driving Engagement with Video Marketing
Guests:
Mike Kelly, Commercial & Fleet Dept Manager, Mike Shaw Ram
Kelley Smith, Regional Sales Manager, Work Truck Solutions
Five “Reasons Why”
Why maximize engagement with video.
# 1 - The Power of Video Marketing
# 2 - Different Types of Video Content
# 3 - Video SEO Optimization
# 4 - Using Analytics for Audience Strategy
# 5 - Next Steps
Due to short attention spans, marketing videos need to grab viewers’ attention in seconds or less. 2.7
1. Videos in marketing emails can boost click-through rates by as much as 300%.
2. 88% of marketers say video marketing helps users better understand products or services.
3. 90% of businesses say video marketing increased brand awareness among audience.
4. 62% of Google searches include video results.
1. 86% of marketers say video content drives more traffic
2. 82% of businesses say videos keep people on site longer; video on a page for 3X longer
3. 87% of marketers say video has generated more leads
4. Conversion rates with video marketing are 34% higher
5. Social media posts w/videos generate 1200% more shares than text-based and image-based posts combined.
Companies that report using voice-overs in their videos helps them to perform better.
%
● Tell a story
● Keep it short
● Focus on Visuals
● Make Sound Count
Youtube - LinkedIn - Instagram (fleetguys) - Facebook - TikTok - Website - Email
Two of the most important metrics for SEO are the time users spend on your page or site and the number of backlinks referring back to your domain.
Video almost always improves both of these figures.
Hosting a low-relevance video with little or no context will make your rank plummet because the search engine doesn’t want to drive people to a useless page.
Use Video Transcripts more “findable” by search engines …and measurable by clicks
YouTube you can get detailed analytics about who is watching your videos, from which region they come from, and how much time they spend viewing it.
…uses information to create your ranking:
● Title tag information
● Audience retention
● Keywords in description tag
● Tags
● Video length
● Number of subscribers after watching
● Comments
● Likes and dislikes
I now realize that I just need a basic 360 degree walk-around with one or two highlights of the specific vehicle/upfit.
That leaves the prospect wanting more, helping to drive engagement on the site and eventually on our desks!
https://mikeshawjeep.worktrucksolutions.com/work-truck/2024Ram-5500-mechanics-body-9955536#