WTS-Ford Pro Webinar: What Content Can Do

WELCOME TO THE WEBINAR SERIES! Today’s event will begin shortly.

Right Truck. Right Place. Right Time.®

Work Truck Solutions and Ford Pro Webinar Series April 15, 2025

What Content Can Do Hosted by: Kathryn Schifferle, Founder & Chief Vision Officer, Work Truck Solutions Joe Collazo, E-Commerce Director, Ted Russell Ford Parkside Drive Right Truck. Right Place. Right Time.®

Content What is “it”?

And is “it” really that important?

Right Truck. Right Place. Right Time.®

Why Content Matters for Your Commercial Department

?

1.

Builds trust and credibility.

2.

Educates and engages prospects and customers.

3. Generates leads and drives conversions.

4. Enhances brand awareness.

5. Strengthens customer relationships.

Right Truck. Right Place. Right Time.® ©Hillsman Stuart Jackson

Content Helps You:

Be seen as a consultant/partner Be the resource work truck and van buyers need Be the comprehensive solution Be viewed as fully committed to the success of commercial customers

Right Truck. Right Place. Right Time.®

Be a Consultant/Partner

Differentiate your commercial department Highlight capabilities And always consider the user experience

Right Truck. Right Place. Right Time.®

Be a Consultant/Partner

Right Truck. Right Place. Right Time.®

Be the Resource

Keep them focused on what they’re good at (hint: it’s not buying trucks/vans)

Provide ideas/resources Think outside the box

Right Truck. Right Place. Right Time.®

Be the Resource

Right Truck. Right Place. Right Time.®

Be the Resource

Right Truck. Right Place. Right Time.®

Be the Comprehensive Solution

Consider what else business customers need Make achieving their business goals easier Help educate (yep, it’s more than just selling a truck)

Right Truck. Right Place. Right Time.®

Be the Comprehensive Solution

Right Truck. Right Place. Right Time.®

Be the Comprehensive Solution

Right Truck. Right Place. Right Time.®

Be the Comprehensive Solution

Right Truck. Right Place. Right Time.®

Be Committed to Commercial Customer Success

Use your resources Build rich content Gain their confidence See future commercial AND retail success

Right Truck. Right Place. Right Time.®

Be Committed to Commercial Customer Success

Use your resources Build rich content

+

Gain their confidence See future commercial AND retail success

= SUCCESS

Right Truck. Right Place. Right Time.®

BONUS: Getting there is (much more than) half the battle

Right Truck. Right Place. Right Time.®

2025 1H Events Did you miss the

Commercial Vehicle Business Summit?

Access the recordings.

Right Truck. Right Place. Right Time.®

2025 Webinars Quarterly Schedule This Year Next Webinar - July 16

Effective Multi-Channel Communication October Webinar - Date TBD

Strategies for Closing the Year Strong

Right Truck. Right Place. Right Time.®

Questions Comments - Feedback

Right Truck. Right Place. Right Time.®