WELCOME TO THE WEBINAR SERIES!
Today’s event will begin shortly.
Work Truck Solutions and Ford Pro Webinar Series
April 15, 2025
What Content Can Do
Hosted by:
Kathryn Schifferle, Founder & Chief Vision Officer, Work Truck Solutions
Joe Collazo, E-Commerce Director, Ted Russell Ford Parkside Drive
Content
What is “it”?
And is “it” really that important?
Why Content Matters for Your Commercial Department
1. Builds trust and credibility.
?
2. Educates and engages prospects and customers.
3. Generates leads and drives conversions.
4. Enhances brand awareness.
5. Strengthens customer relationships.
Content Helps You:
Be seen as a consultant/partner
Be the resource work truck and van buyers need
Be the comprehensive solution
Be viewed as fully committed to the success of commercial customers
Be a Consultant/Partner
Differentiate your commercial department Highlight capabilities
And always consider the user experience
Be the Resource
Think outside the box
Be the Resource
Be the Resource
Be the Comprehensive Solution
Consider what else
business
customers need Make achieving their business goals easier
Help educate (yep, it’s more than just selling a truck)
Be the Comprehensive Solution
Be the Comprehensive Solution
Be the Comprehensive Solution
BONUS: Getting there is (much more than) half the battle
Right Truck. Right Place. Right Time.®
