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Work
Truck Solutions and Ford Pro
Webinar Series
December 11, 2024
The Value of Images, Pictures & Videos
Hosted by:
Kathryn Schifferle, Founder & Chief Vision Officer, Work Truck Solutions
Tony Hull, Fleet & Commercial Sales Manager, Heritage Ford Corydon
The Five Reasons Why Table Stakes:
Why Images, Pictures & Videos Matter
Five Reasons Why
# 1 - Telling a Story
# 2 - The Right Number
# 3 - Attention, Attention, Attention
# 4 - Getting Social
# 5 - Let’s Talk YouTube
Characteristics
● Your buyers are busy.
● They have limited time to find vehicles because they’re running their businesses.
● You must capture their attention quickly.
How fast???
Due to short attention spans, marketing videos need to grab viewers’ attention in seconds or less.
2.7
#2 - The Right Number
Share what buyers need to see:
● Not only chassis and
upfit
details in words, but also images.
● Research indicates at least 16+ pictures.
● More is (almost) always better.
Consider this:
● Videos in marketing emails can boost clickthrough rates by as much as 300%.
● 88% of marketers say video marketing helps users better understand products/services.
● 90% of business say video marketing increased brand awareness.
● 62% of Google searches include video results.
Making the case:
1. 86% of marketers say video content drives more traffic.
2. 82% of businesses say videos keep people on site longer; video on a page for 3X longer.
3. 87% of marketers say video has generated more leads.
4. Conversion rates with video marketing are 34% higher.
5. Social media posts w/videos generate 1200% more shares than text-based and image-based posts combined.
Video - A Few More Thoughts
Omni-channel approach:
● How many can you name / do you utilize?
● Which work best for you?
● Do you have the resources?
● What’s your strategy?
Omni-channel approach:
● Do blogs count?
○ Yes, but they take commitment.
#4- Getting Social
Omni-channel approach:
● Consider your audience.
● Community involvement.
● Be a resource.
● Sponsorships.
Use Video Transcripts
more “findable” by search engines …and measurable by clicks
YouTube you can get detailed analytics about who is watching your videos, from which region they come from, and how much time they spend viewing it.
…uses information to create your ranking:
● Title tag information
● Audience retention
● Keywords in description tag
● Tags
● Video length
● Number of subscribers after watching
● Comments
● Likes and dislikes
Google loves Google, so… it loves YouTube!
Right Truck. Right Place. Right Time.®
2025 Plans
Webinars / Podcasts / FordPros Magazine
What Ideas/Suggestions DoYou Have?
New Commercial Vehicle Inventory Locator Ford Pro + WorkTruck Solutions
