2024 CVBNetwork Media Kit

WHAT MAKES US UNIQUE?

CVBNetwork is the Commercial Industry’s toolbox–stocked and maintained by a team with the experience and know how to meet the needs of our sponsors and their customers.

We’ve provided dealerships with commercial truck equipment information and news since 2007.

Sponsorship-based, not subscription based

Two industry facing bi-monthly publications

• FordPros Magazine

• Commercial Vehicle Pro

Regularly updated website featuring breaking industry news via our blog

Sponsor and OEM Focused Stories

Club, event & tradeshow calendar

Webinars, podcasts and videos

Guidance and creation of customizable marketing/advertising strategies

Industry expert columnists: Ken Taylor, Paul Shaffer, Shawn Horswill, Kathryn Schifferle and more

Themed Issues, including: Trends, PreNTEA, Post-NTEA, Self Development, EndUser Stories, and Technology Updates

24,000+ electronic issues emailed BiMonthly to Dealer Principles, General Managers, Customer or Commercial Sales Managers, Fleet & Commercial Managers, and CAMs (All FordPros)

KPIs: average 32% email open rate and 6% click-through Rate on our email newsletter (4%+ above industry average)

SOCIAL + Digital media stats

Website/News Blog Traffic

Average 900+ unique page views per month, with consistent traffic growth of 200% over 6 months

E-Newsletters

Average 35% open rate

4% click-through rate

Facebook

600+ post reaches per month

25+ post engagements per week

LinkedIn

Follower engagement 2.6%

YouTube & Associated Blog

1,000+ new views per month

150+ hours watch time per month

Adding ~10 subscribers per month

Podcast

Three seasons and 100+ episodes available on all major streaming platforms

SPONSOR

Full-page ad in each issue of FordPros + Commercial Vehicle Pro.

Feature in any relevent press releases, news posts, customer stories, product reviews, themes, or articles.

Home Page rotational ad with sponsor-partner link. Logo with link in each e-newsletter.

Includes a video interview at your booth or in a location of your choice at Work Truck Week.

Eligible for webinars, national and regional event coverage, up to three podcasts, as well as custom promotional activities.

Quarterly Commitment: $4,000

Full-page ad in each issue of FordPros + Commercial Vehicle Pro.

Feature in any relevent press releases, plus one product review, customer story, or theme-relevant bi-monthly article.

Home Page rotational ad with sponsor-partner link. Inclusion in each e-newsletter.

Eligible for webinars, national and regional event coverage, up to two podcasts, as well as custom promotional activities.

Quarterly Commitment: $3,000

Half-page ad in each issue of FordPros + Commercial Vehicle Pro. Feature on website, publications, and in any relevent press releases; includes bi-montly article.

Home Page rotational ad with sponsor-partner link. Inclusion in each e-newsletter.

Eligible for webinars, national and regional event coverage, and custom promotional activities. Includes one podcast per year.

Quarterly Commitment: $2,000

Half-page ad in either FordPros + Commercial Vehicle Pro.

Regional truck club promotion and Inclusion in regional e-newsletters.

Eligible for webinars, regional events, and custom promotional activities.

Quarterly Commitment: $1,500

EDITORIAL CALENDAR

FordPros Magazine & Commercial Vehicle Pro are published bi-monthly . Every issue is emailed to nearly all Ford, GMC, RAM+ Dealer Fleet & Commercial Departments in the United States. These Publications are a collaborative effort and could not be provided to the industry without the support of our sponsor-partners, OEM-partners, and our readers.

DEC/JAN

THEME: TRENDS

Focus: New Trends and Directions that you plan to focus on for the coming year; major year-end or year-beginning annoucements

Editorial + Advertisement Cut-Off Date: Mon 11/25/2024

(NOTE: Please consider getting content in Prior to Thanksgiving Holiday)

THEME: PRE-NTEA/CONNECTION

FEB/MAR

apr/MAy

jun/jul

Focus: The Pre-NTEA Issue. New product releases/What your company will be showcasing at the NTEA Work Truck Show and booth numbers.

Editorial + Advertisement Cut-Off Date: Cut-Off Date: Mon, 1/ 20/2024

THEME: POST-NTEA

Focus: Event highlights from NTEA. Our sponsors’ NTEA Work Truck Show participation and products are featured in this issue.

Editorial + Advertisement Cut-Off Date: Mon 3/18/2024

THEME: SELF-DEVELOPMENT

Focus: Self-development of the Truck Pro; advice and stories from our columnists and our contributing sponsors.

Editorial + Advertisement Cut-Off Date: Mon 5/13/2024

THEME: END-USER STORIES

aug/sep

oct/nov

Focus: We feature real-life stories from companies, fleets, and individuals that display sponsors’ product value.

Editorial + Advertisement Cut-Off Date: Mon 7/22/2024

THEME: TECHNOLOGY

Focus: Work Truck technology changes quickly. The Fall issue brings our readers up-to-date with your latest product offerings.

Editorial + Advertisement Cut-Off Date: Mon, 9/23/2024

ARTICLE SUBMISSION GUIDELINES

GENERAL ARTICLES - SIZE REQUESTS:

• Press Releases are 150 to 300 words with 0 to 1 picture (please include most recent company logo)

• Half Page article is 250 words plus one image

• Full Page article is 600 words plus 1 to 3 images

• Two Page article is 850 words plus 3 to 5 images

IMAGE REQUIREMENTS:

JPG or PNG

RGB Preferred (online)

Med to Hi-Resolution

Image Dimensions

2207 x 1370 px

RGB Color Mode

Note: Ad display area is not to scale. For reference only.

Image Dimensions

1130 x 3040 px

RGB Color Mode

Note: Ad display area is not to scale. For reference only.