June 17, 2025
Hosted
by:
Kathryn Schifferle, Founder & Chief Vision Officer, Work Truck Solutions
Justin Miller, Fleet Sales Director, Larry H. Miller Dodge Ram Avondale
Table Stakes:
Five “MUST DO’s”
Merchandising - What’s That Mean, and WHY?
merchandising
[mur-chuhn-dahy-zing]
noun
Merchandising is the process of presenting and selling vehicles in a way that maximizes sales for the dealership and enhances the customer experience
"Advertising moves people toward goods; merchandising moves goods toward people.”
- Morris Hite
Right Truck. Right Place. Right Time.®
- What’s That Mean, and WHY?
Right Truck. Right Place. Right Time.®
Right Truck. Right Place. Right Time.® Photos Videos
More Photos - They’re Worth a Thousand Words
More photos = More leads 20+ photos = ~double (or more) vs. 0-15 photos
Details
Right Truck. Right Place.
#3 - Include Important Details - They Want to Know
And, if you can include even more, customers will thank you [and buy from you]
Right Truck. Right Place. Right Time.®
While not as price sensitive as retail shoppers, price is important to commercial buyers.
Work Truck Solutions Study
Vehicles displaying pricing received 10x more leads than vehicles without pricing displayed.
Streaming services know people like videos.
And when it comes to trucks and vans, your customers like them too!!
Right Truck. Right Place. Right Time.®
