Pioneering the future of fleet electrification:
Comvoy Launches the Commercial EV Hub
THEME:
The Community of Commercial
Strategies for Building Relationships With Commercial Customers
Key Questions to Ask Potential Commercial Vehicle Buyers
LETTER FROM THE EDITOR
It’s no surprise that those who are the most successful in life are the individuals who continuously evolve. And this is the case in every aspect of their lives - from personal, to professional, to their relationships, and so on. Put simply, the world doesn’t stand still, and neither do they.
As you read through this issue, you’ll see many new ideas and products as you always do, along with some “old standbys” that are reminders of things you already know, but perhaps with a new twist (such as Will Brogan’s ‘If It Were Me’ article). The reality is our world is in a constant state of flux; it’s one that is always evolving, just like we are (or at least, should be).
A couple, recent real-life examples of this world of flux include:
• The changes to mandates, regulations, policies and tariffs (if nothing else, these are certainly keeping all of us on our toes).
• The flexibility and resourcefulness many had to display to find a way to New Orleans for the NADA Show & Expo.
• The various resources available for the work truck/ van ecosystem highlighted in this issue.
In addition, a great way to stay current with an eye to the future is by attending events - such as the aforementioned NADA. Not only do these shows give us an opportunity to see what’s coming in our professional world, they also enable us to foster the relationships that
are so critical to every one of us. And with Work Truck Week just around the corner, I’d encourage you to find a way to be there, to see the latest innovations that might be just what your customers and your business need to carry you forward into 2025 and beyond. There are also virtual events - such as the upcoming Commercial Vehicle Business Summit in early April, where you can hear from experts in the work truck and van space, without the need to travel. Attend as many of these events as you can because they provide opportunities for you to build your knowledge, along with building your business, no matter what role you fill.
The world is always evolving and if we want to succeed, we must do so as well! And as always, if you have ideas for topics we should consider for future issues, please reach out because we too are interested in growing!
STAFF
Carla Aoyagi Media Director
Kristean von der Heiden Sponsor Success
special thanks to:
Adrian Steel
Deist Industries, Inc.
Knapheide Manufacturing Company
Mitsubishi HC Capital America
OEM Systems, LLC
Reading Truck
Rockport Commercial Vehicles
Transfer Flow
Safe Fleet
Scelzi Enterprises, Inc.
Unicell
Venco Venturo Industries LLC
Work Truck Solutions
COMVOY
Commercial Truck Training
Contributing authors + support
For inquiries or to be added to the mailing list: admin@cvbnetwork.com 1-800-413-9030
CVBNetwork/Commercial Vehicle Pro 2485 Notre Dame Blvd., #370-130 Chico, CA 95928 Powered by:
Steve Henning Executive Editor
IN THE HIGHBEAMS
Prime Design Launches the Next Generation of ErgoRack, the Original Ergonomic Ladder Rack
Eagan, MN – January 1, 2025 – Prime Design, a Safe Fleet Brand, announces the release of its nextgeneration ErgoRack, their ergonomic ladder rack solution built to improve safety and efficiency for vans, pickups, and other commercial vehicles.
This next generation’s updates will debut with changes that simplify the design, make installation even easier, and reduce ladder reach-up height, all while maintaining its reputation of quality and performance since 1992.
Regarding the updates, Prime Designs’ Product Manager, Jon Busch says:
“Prime Design doesn’t just use ‘ergonomics’ as a buzz word. We truly believe that thoughtfully designed
Larger Replacement Fuel Tank System Available for 2021-24
Ford Transit 350 Van
CHICO, CA – Increase the fuel capacity and driving range on a 2021-24 gasoline Ford Transit 350 Van with Transfer Flow’s 45-gallon replacement fuel tank system. It replaces the stock 31-gallon fuel tank and is available for passenger or cargo vans with a 148-inch wheelbase or cutaway vans with a 158- inch wheelbase. The Ford Transit 350 Van must have a GVWR over 10,000 lbs. and be equipped with a 3.5L EcoBoost engine. The 45-gallon fuel tank system is 50-state legal and has passed extensive emissions testing.
The fuel tank is made from American-made 12-gauge aluminized steel for superior strength and corrosion resistance and a high-tech evaporative emission system. Each fuel tank is equipped with internal baffles for additional durability and to reduce fuel slosh. This system includes new mounting straps and hardware, and is backed by a 6-year, unlimited mile warranty.
products centered on ergonomics can reduce injuries and make fleets safer and more productive. Easy installation and reduction in product complexity reduce costs and provide better availability to these products when those fleets need them.”
ErgoRack’s new features include a re-designed rotation slide with a multi-position drop and a hex stud rear driveshaft with a removable ratcheting wrench. This gives users of any vehicle height better access to their ladders, helping fleet managers address the height variability of vehicles and operators. The reduction of ladder reach-up height and user defined handle positioning with the hex design promotes better ergonomics and helps avoid costly work injuries—in line with Prime Design’s overall philosophy
This next gen ErgoRack is available now via any authorized Prime Design distributor. To learn more or locate an authorized Prime Design distributor near you, visit www.primedesign.net.
For more information visit www.safefleet.net
For more information about this fuel tank system, call 1-800-442-0056 or visit Transfer Flow online at TransferFlow.com
ABOUT TRANSFER FLOW
Transfer Flow, the leading manufacturer of premier American-made fuel systems, engineers and manufactures aftermarket fuel tank systems and vehicle accessories in Chico, California. Transfer Flow fuel tanks are for every need, including high-capacity replacement tanks, in-bed auxiliary tanks, refueling tanks, and fuel tank and tool box combos.
IN THE HIGHBEAMS
Clarience Technologies Announces Addition of Ranger Design to Enhance Commercial Vehicle Upfit Solutions Capabilities
Southfield, MI (January 27, 2025) – Clarience Technologies, a global provider of visibility and safety and digital technology solutions for transportation, adds Ranger Design, a leading manufacturer of high-quality upfitting solutions for commercial vehicles to its team of companies. This addition strengthens Clarience Technologies’ position as a premier provider of work truck solutions and extends its capabilities as a trusted upfit solutions provider.
Brian Kupchella, CEO of Clarience Technologies, says,
“We are excited to welcome Ranger Design to the Clarience Technologies team of companies. This acquisition aligns with our vision to provide visionary technology for all transportation, to help make the world safer and create superior value for our customers and the communities we serve.”
Ranger Design is renowned for its complete suite of upfitting solutions that enhance the efficiency and safety of work trucks. Its commitment to the customer experience through product quality, innovation, reliability and speed of delivery makes Ranger Design a soughtafter brand for commercial vehicle original equipment manufacturers (OEMs), distributors, and major fleets.
Ranger Design joins other prominent Clarience Technologies brands serving the commercial vehicle market such as Truck-Lite, Safe Fleet, Pressure Systems International, DAVCO, Prime Design, American Van, ECCO, and Rear View Safety. Collaboration with these leading brands creates a winning value proposition for all fleet operators looking for high-quality, engineered upfit solutions.
Ron Cowie, CEO of Ranger Design, emphasized the benefits to the commercial vehicle market, saying, “Joining Clarience Technologies is a significant milestone for Ranger Design. This partnership will allow us to leverage combined resources and expertise to better serve our customers. Together, we will continue to innovate and provide the highest quality upfit solutions that meet the evolving needs of the industry.”
The acquisition of Ranger Design underscores Clarience Technologies’ commitment to excellence and customercentric solutions. Customers can expect enhanced access to a broader range of products and services that enhance operational efficiency and fleet safety.
About Clarience Technologies: Clarience Technologies is a global leader of visibility, safety and digital technologies for transportation. Born from a collection of premium brands each with a long track record of innovation, its solutions include vehicle lighting, camera and vision systems, telematics and safety solutions that protect our world and our livelihoods by keeping people, assets and businesses safe, secure and productive. Its team of companies includes Truck-Lite, DAVCO, Road Ready, RIGID, Lumitec, ECCO, Code 3, LED Autolamps, Pressure Systems International, Safe Fleet and Ranger Design. For more information, visit www.clariencetechnologies.com
About Ranger Design: Established in 1988, Ranger Design is the brainchild of two brothers with a shared passion for innovation and service. Offering leadingedge van storage systems and turnkey solutions for the past 35 years for fleets, OEMs and tradespeople, Ranger Design has been committed to developing tough, innovative products to help fleet tradespeople work more efficiently and safely. With factories in Montreal (Canada), Rochester (NY), Seattle (WA), and Ladson (SC), plus its network of over 200 resellers across North America, Ranger Design has progressed far beyond its humble beginnings. For more info visit www.rangerdesign.com
Annual 2024 Data Review Reveals 3-Year Record in New
Commercial Vehicle Sales
Even election-year apprehension didn’t curb demand for work trucks and vans
Chico, CA, January 23, 2025 (GlobeNewswire) -- Work Truck Solutions®, the leading authority on commercial vehicles, has released its 2024 Annual Commercial Vehicle Market Analysis.
In a year shadowed by regulatory uncertainty, the commercial vehicle industry has defied expectations. This year’s analysis offers a detailed account of a year that saw unparalleled new commercial vehicle sales in a market that remains dynamic and resilient amid challenges.
New Commercial Vehicles in 2024
• Movement, or sales, of new vehicles increased appreciably, up 19.4% QoQ and 14.2% YoY.
• Average new vehicle prices were flat, with virtually no change QoQ, and a 1.1% increase YoY.
• On-lot per dealer work truck inventory continued to grow, up 8.9% QoQ and a significant 33.1% YoY.
• Average Days to Turn (DTT) for new vehicles continued climbing with a 5.3% QoQ increase and a rise of 62.9% YoY.
Used Commercial Vehicles in 2024
• Sales increased 1.3% in Q4, but decreased 2.6% YoY.
• Median mileage of used work trucks and vans rose 3.7% QoQ and 9.4% YoY.
• Average used vehicle prices decreased 3.9% QoQ and 10.8% YoY.
• On-lot Inventory remains the same QoQ, but is down 10.8% YoY.
• Average DTT decreased by 3.5% QoQ and showed an 11.4% drop YoY.
Although new vehicle sales are improving, it’s still too early in the vehicle life-cycle for used vehicle on-lot inventory to be increased by trade-ins. It’s likely that it will be some time before used on-lot numbers begin to rise. For commercial vehicle shoppers, the overall new vehicle trends suggest that the availability and prices of used inventory will continue to decline in 2025.
Commercial Battery Electric Vehicles (BEVs) in 2024
In the alt-fuel category, data has become statistically relevant and Work Truck Solutions is excited to share its fledgling BEV data from 2024.
• Average new commercial BEV prices increased 2.3% QoQ, but fell by 8.6% YoY.
• Average used commercial BEV prices fell by 1.3% QoQ and 21.6% YoY.
“The commercial BEV sector is still in the relatively early stages,” said Aaron Johnson, CEO of Work Truck Solutions. “Many businesses have been struggling with fleet plans as they continue to monitor technological advancements, infrastructure development, and recent election results. However, we have seen growth in the alt-fuel commercial vehicle segment, which is also why we recently launched the CEV Hub with tools for business to assess their potential for transition to BEVs.”
Data Analysis Takeaways
Work Truck Solutions’ 2024 Annual Commercial Vehicle Market Analysis paints a nuanced picture of the commercial vehicle market’s current landscape and trajectory. One of the most striking observations is the flatlining of new vehicle prices. Despite various market dynamics, the cost to purchase new vehicles has remained consistent, reflecting a period of stability amidst fluctuating economic conditions.
Equally noteworthy is the increase in the availability of new vehicles. This uptick suggests that manufacturers have addressed previous supply chain bottlenecks, resulting in a replenished stock of commercial vehicles. However, these positive developments come with an interesting twist; the Days To Turn (DTT)—the time it takes for a vehicle to be sold once on-lot—has also increased. In what may seem counterintuitive against the backdrop of increased DTT, sales of new commercial vehicles have actually surged. This suggests that despite a longer dwell time on dealers’ lots, the demand for commercial vehicles is robust and that competition for commercial customers is heating up.
“Right now, the commercial vehicle business is where F&I was for dealers ten or twelve years ago; not all dealers were in it. They weren’t depending on F&I for profit,” explains Jim Press, former COO of Toyota North America, and current Senior Advisor for Work Truck Solutions. “Now they’re beginning to see that commercial business is the next big income producer, because it provides revenue, multiple sales, and increased fixed operations. This is a time for dealers to
embrace technology to increase their profit margins, their customer retention, and penetration of the commercial business in their market area.”
Wrapping up, Aaron Johnson said, “The commercial vehicle market continues to see demand for work trucks and vans, with many commercial dealers looking to level up their digital presence and maximize online merchandising tools. For those previously focused only on the retail market, it’s a time to look at the B2B sector as an opportunity and a path to another revenue stream, and one that’s quite strong.”
About Work Truck Solutions
Work Truck Solutions provides a smart technology platform that enables all stakeholders in the commercial vehicle ecosystem - dealers, OEMs, upfitters, and distributors - to efficiently serve the businesses/fleet managers who need work trucks and vans. With innovative solutions covering numerous areas such as one-stop inventory management,
IN THE HIGHBEAMS
operational analytics, and digital marketing, Work Truck Solutions helps those in the commercial vehicle space, no matter their role in the supply chain, provide increased visibility and efficiency so businesses can focus on doing their jobs.
Knapheide’s most popular platform, the Value‑Master‑X™ (PVMX), is a value priced standard duty platform with distinctive tail skirt styling. It has been engineered to work in both hoist and non hoist applications. PVMX models are available in 7’–26’ lengths and for all size chassis. Chassis specific models are available for Ford Transit, Ram ProMaster and Mercedes Benz Sprinter chassis cabs.
OEM BEAT
Dodge Charger Daytona, Ram 1500 Claim 2025 MotorWeek Drivers’ Choice Awards
The all-new Dodge Charger Daytona and Ram 1500 have taken top spots in the 2025 MotorWeek Drivers’ Choice Awards, with Charger Daytona earning honors as Best Sport Coupe and Ram 1500 claiming the award in the Best Fullsize Truck category.
February 6, 2025 | Auburn Hills, MI
Mack Trucks Celebrates 125 Years of Driving the World Forward
Mack Trucks marks 125 years in the commercial vehicle industry, growing from its Brooklyn origins to a global leader in heavyduty truck manufacturing. The company continues to drive advancements in technology and sustainability.
January 13, 2025 | GREENSBORO, NC
Isuzu sets its all-time retail truck sales record in 2024
Isuzu Commercial Trucks announces expanded production and new initiatives to enhance efficiency, sustainability, and customer support. The company continues to invest in advanced technology and strategic partnerships to meet evolving market demands.
January 7, 2025 | Anaheim, CA
Pioneering the Future of Fleet Electrification: Comvoy
Launches the Commercial EV Hub
As businesses explore the opportunities and viability of fleet electrification, it becomes apparent that there are many more factors to consider beyond just the vehicles themselves. Recognizing the distinct lack of resources tailored to the commercial sector’s specific needs, Work Truck Solutions, in collaboration with J.D. Power, has launched a ground-breaking resource on Comvoy: the Commercial Electric Vehicle Hub (CEV Hub).
Bridging the Gap in Fleet Electrification
The push towards EV adoption has predominantly focused on the consumer market, leaving a void of information and tools for businesses contemplating or initiating the shift to electric commercial vehicles. This oversight has major implications, not only for the affected enterprises, but also for the broader goals of reducing emissions and fostering sustainable transportation.
“Fleet electrification and sustainability has been at the front of many business owners’ minds,” explained Candy McCollum, Business Development Manager at Comvoy. “There are multiple issues that drive electrification and sustainability. So, the CEV Hub gives end users tools to start this journey; or if they’re already on their journey, they can use tools to look at different scenarios and vehicle types.”
The CEV Hub addresses the needs of business owners and fleet managers, offering a comprehensive suite of tools, insights, and guidance specifically tailored for the commercial vehicle sector.
A One-Stop Resource for Businesses
Designed to be the go-to source for enterprises at any stage of fleet electrification, the CEV Hub offers a wealth of exclusive content. From articles and videos specifically tailored for businesses transitioning to EVs, the platform aims to educate, inform, and empower. Whether a business is taking their first steps towards electric adoption or looking to optimize an established EV fleet, the CEV Hub offers something of value.
Tools Tailored for Informed Decisions
One of the hallmarks of the CEV Hub is the suite of interactive tools designed to demystify and facilitate the transition to electric fleets. These include:
• An Interactive Tax Incentive Tool that enables users to discover commercial incentives and benefits available by state, vehicle make, and model.
• A Total Cost of Ownership (TCO) Calculator offering a comprehensive five-year fleet comparison and a detailed ‘break-even’ chart.
• An EV Charging Map providing a charging station locator, a range calculator, and a route planner to alleviate surprises on the road.
• A Charger Catalog that filters options by vehicle make, model, and business location, connecting businesses to vital local resources.
These tools will continue to evolve through the partnership with J.D. Power, keeping them relevant, accessible, and tailored to the users’ needs.
“We’re very excited to collaborate with J.D. Power,” said Kathryn Schifferle, founder and Chief Vision Officer of Work Truck Solutions. “And not just use their data, but we spent months and months and months customizing the tools and the data for businesses.”
Beyond Tools: Understanding and Application
The CEV Hub doesn’t stop at providing tools; it extends to helping businesses understand and apply this information effectively. From vehicle selection and comparisons, to detailed incentive information, cost comparisons, charging infrastructure, and charger compatibility, the CEV Hub equips businesses with everything they need for a smooth transition to electric. Additionally, use case and scenario planning features enable businesses to model various operational scenarios to find the EV options that fit them best.
A Call to Innovation and Action
As we stand on the cusp of a cleaner, more sustainable future in transportation, the CEV Hub by Comvoy is at the forefront with tools and information to help commercial enterprises on their journey.
Eager to learn more about the driving forces behind these innovative resources within Comvoy? Tune into an engaging podcast featuring Kathryn Schifferle, founder and Chief Vision Officer of Work Truck Solutions, and Candy McCollum, Business Development Manager at Comvoy. Dive deep into the discussions that shaped the CEV Hub, the insights into fleet electrification, and the future of commercial EVs.
The Cost Benefits of Propane Autogas for Fleets
Exploring propane autogas fuel costs, maintenance and infrastructure savings.
As the transportation industry continues to look for costeffective, sustainable alternatives to gasoline and diesel, propane autogas stands out as a smart energy source for fleets seeking to lower operating costs while reducing their environmental impact. A clean, reliable alternative energy source, propane autogas offers significant cost advantages for a fleet owner’s bottom line by providing fuel, maintenance, and infrastructure cost savings.
Fuel costs
On average, the cost of propane autogas itself is consistently less than traditional fuels. Propane autogas often costs as much as fifty percent less per gallon than diesel. The wholesale cost of propane autogas falls between the price of oil and natural gas. Historically, propane autogas prices don’t fluctuate as sharply as other fuels, meaning fleet owners are able to more easily manage fuel budgets.
Maintenance costs
Overall, propane vehicles have far fewer maintenance expenses compared to similar diesel vehicles, less downtime, and a longer lifespan.
Propane autogas is a clean energy source and doesn’t require complicated emissions systems like diesel. This eliminates additional costs that diesel engines generate, such as emissions fluid (DEF) and diesel particulate filters (DPF). Even as more low-emissions diesel technology becomes available, the added maintenance costs and inconveniences that come with this technology can become an obstacle. Fleet owners will spend additional time, money, and effort to maintain these systems as emissions standards become increasingly strict. Also, the maintenance of traditional diesel systems keeps fleets off the road longer, disrupting operations.
Propane autogas offers significant cost advantages for fleet owners by reducing fuel, maintenance, and infrastructure costs—all while providing a clean, reliable alternative to diesel.
Compared to diesel engines, propane engines require less oil by volume, which can decrease preventive maintenance costs over the life of the vehicle. And, compared to traditional fuels, propane autogas won’t degrade or prematurely wear down engine parts over time. When properly maintained, propane autogas vehicles tend to experience fewer issues with carbon buildup and contaminants, resulting in a longer vehicle lifespan.
Infrastructure Costs
On-site propane autogas infrastructure is customizable and scalable to meet the demands of any fleet. Most fleet owners choose to install a private station in a centralized
location for added convenience. A propane or infrastructure supplier will work with you to determine the proper tank size, number of dispensers and additional infrastructure requirements needed for your operation. Whether operating one or several hundred propane autogas vehicles, there is an affordable solution for any fleet.
Many propane autogas suppliers will also lease propane autogas refueling infrastructure to fleet owners in exchange for a mutually beneficial fuel contract. Because propane autogas is widely available across the U.S., fleet owners looking to make the switch can work with a local propane supplier who can help them select and install affordable refueling infrastructure and develop a fuel contract to fit their needs.
Additional Savings
Although propane autogas already provides a low total cost-of-ownership without relying on financial incentives, there are several funding sources for fleets who transition to alternative fuels like propane autogas. Fleet owners should check the U.S. Department of Energy Alternative Fuels Data Center website to learn more about what funding may be available in their area.
Choosing a clean energy source like propane autogas doesn’t mean fleet owners need to take a big hit to their bottom lines. The low cost of propane autogas per gallon, as well as its low infrastructure and maintenance costs, can all add up to big savings for any fleet. To learn more about the advantages of propane autogas, check out propane.com/fleet-vehicles
Bridget Kidd is Chief Operating Officer for the Propane Education & Research Council.
She can be reached at bridget.kidd@propane.com
Countdown to launch:
Dozens of products to debut at WTW25
North America’s largest work truck event is packed with commercial vehicle innovations
FARMINGTON HILLS, Mich. (Jan. 15, 2025) — New commercial vehicle bodies, propulsion systems, and equipment are among the dozens of products, technology and services launching at Work Truck Week® 2025. Attendees can explore the latest innovations in the Work Truck Show exhibit hall, experience high-tech vehicles during Ride & Drive, and hear from the industry’s leading chassis manufacturers about products under development.
Work Truck Week 2025 runs March 4–7, 2025, at Indiana Convention Center in Indianapolis. More Than A Trade Show®, it encompasses Green Truck Summit, The Work Truck Show®, NTEA Annual Meeting, Ride & Drive, educational program and more. Green Truck Summit is March 4, educational sessions run March 4–6, Work Truck Show exhibits are open March 5–7 and Ride & Drive runs March 5–6. Work Truck Week, North America’s largest work truck event, is produced by NTEA – The Work Truck Association™. Register at worktruckweek.com.
“The number one reason industry professionals attend Work Truck Week is to find new products,” says Steve Carey, NTEA prAesident & CEO. “There’s nowhere better to discover the latest commercial vehicles, truck equipment and technology, and to meet face-to-face with manufacturer engineers, technical specialists, upfitters, industry experts and peers.”
While many exhibitors keep their new products under wraps until Work Truck Week opens, others are already sharing information about what they’ll showcase in Indianapolis. To learn more, check out the Product Gallery at wtw25. mapyourshow.com. Filter by “new” to see the latest products,
including commercial vehicle seats, bodies, cameras, power systems, lights, controls, chemicals and more.
It’s not just the products that are new: There are more than 40 companies exhibiting at Work Truck Week for the first time this year, including 25 in the New Exhibitor Pavilion. The Pavilion is in Rooms 137–139 across from the Hall I Work Truck Show exhibit hall entrance. It opens an hour before the main exhibit hall on March 5–6.
Work Truck Week also gives attendees the unique opportunity to take the wheel of commercial vehicles featuring the latest advanced technology, propulsion systems and other sustainability offerings during Ride & Drive March 5–6. It is open on a first-come, first-served basis to all WTW25 attendees. More details about featured vehicles will be released in the weeks ahead.
In addition to what’s new, Work Truck Week attendees also can see what’s next by participating in the educational program. Green Truck Summit on March 4 kicks off with a keynote address from Jennifer Brace, chief futurist at Ford Motor Company. Other forwardlooking Special Sessions include Navigating the Future: Selling and Servicing the Tech-Driven Truck and the inaugural Commercial Vehicle Data Exchange & Reception, both held March 6.
Finally, only at Work Truck Week do leading commercial vehicle manufacturers share their latest chassis specifications and designs, review body and equipment installations and provide insight into future vehicle and technology plans during exclusive annual Chassis Updates. This year, 15 manufacturers are holding these
insightful sessions: Bollinger Motors, Daimler Truck North America, Ford Pro, Freightliner Custom Chassis, GM Envolve, Hino Trucks, International, Isuzu Commercial Truck of America, Kenworth Truck Company, Mack Trucks, Mercedes-Benz USA, Mullen Automotive, Peterbilt Motors Company, RAM Professional and Ree Automotive.
For more information, including links to register and book hotel rooms, visit worktruckweek.com or contact NTEA
(info@ntea.com or 248-489-7090). Keep track of what to see and do throughout the week by registering and then creating a WTW25 Planner to add exhibitors, products and educational sessions to a personal calendar.
Join the conversation in social media with hashtags #wtw25, #worktrucks25, #greentrucks25 and #worktruckweek.
About NTEA
Established in 1964, NTEA – The Work Truck Association™, a 501(c)(6) organization, represents more than 2,100 companies that manufacture, distribute, install, sell and repair commercial vehicles, truck bodies, truck equipment, trailers and accessories. Buyers of work trucks and the major commercial truck chassis manufacturers also belong to NTEA. The Association provides in-depth technical information, education, and member programs and services, and produces Work Truck Week, Green Truck Summit, Commercial Vehicle Upfitting Summit and Executive Leadership Summit. The Association maintains its administrative headquarters in suburban Detroit and government relations offices in Washington, DC, and Ottawa, Ontario, Canada.
Key Stops to Make at Work Truck Week
Work Truck Solutions & Comvoy - Booth # 446
Switch-N-Go Booth # 3601
Adrian Steel Booth # 4905
Mitsubishi HC Capital America Booth # 529
Driverge Booth # 6209
Safe Fleet Booth # 5321
Rockport Booth # 6101
Transfer Flow Booth # 5627
Knapheide Booth # 2001
Reading Booth # 601
WORK TRUCK WEEK 2025 SCHEDULE
CONFERENCE INFORMATION
WHEN MARCH 4-7, 2025
WHERE INDIANA CONVENTION CENTER, INDIANAPOLIS, IN
CONFERENCE OVERVIEW
MARCH 4
GREEN TRUCK SUMMIT
MARCH 4-6
EDUCATIONAL SESSIONS
MARCH 5-7
WORK TRUCK SHOW EXHIBITS
Work Truck Week (WTW) and Green Truck Summit (GTS) Conference Package registrants have access to all WTW Breakout Sessions, as well as on-demand material following the event (WTW25 Planner required for on-demand access). Schedule is subject to change. All events take place at Indiana Convention Center, except where noted.
Work Truck Week educational sessions are eligible for continuing education units through NTEA’s accreditation by International Accreditors for Continuing Education and Training. Learn more at ntea.com/iacet.
CONFERENCE FULL SCHEDULE
1 | MONDAY, MARCH 3
6 - 8:30 PM
OPENING RECEPTION
JW Marriott Indianapolis
Only included with GTS Conference Package, separate registration required otherwise
DAY 3 | WEDNESDAY, MARCH 5
7 AM - 5 PM REGISTRATION OPEN
8 - 9:15 AM WTW BREAKOUT SESSIONS
WTW or GTS Conference Package required
NEW EXHIBITOR PAVILION
8:30 AM - 4 PM
Included with registration
9 AM - 4 PM
GETTING STARTED WITH FLEET MANAGEMENT
Special Session
Separate registration required
9:30 - 10:45 am WTW BREAKOUT SESSIONS
WTW or GTS Conference Package required
9:30 am - 5 pm
11 am - 3:30 pm
1 - 2:15 pm
Work truck show exhibit hall open
WTW or GTS Conference Package required
RIDE & DRIVE
Included with registration
Future-Proofing Your Workforce:
Strategies for Talent Development
Special Session
Separate registration required
NAVIGATING TODAY’S WORKPLACE:
3 - 5:30 pm
Generation Next Leadership Workshop & Networking Reception
Special Session
Separate registration required
DAY 4 | THURSDAY, MARCH 6
6:30 am - 5 pm REGISTRATION OPEN
7:30 - 9:15 am
8:30 AM - 4 PM
NTEA Annual Meeting with Keynote Speaker
Separate registration required
NEW EXHIBITOR PAVILION
Included with registration
9:30 - 10:45 am WTW BREAKOUT SESSIONS
WTW or GTS Conference Package required
ETHICS & LEADERSHIP:
9:30 - 11:30 am
Indiana LTAP Fleet Educational Program
Special Session
Separate registration required
9:30 AM - 12:30 PM
Advanced Principles of Fleet Management
Special Session
Separate registration required 9:30 AM- 1:30 Pm
NAVIGATING THE FUTURE:
Selling and Servicing the Tech-Driven Truck
Special Session
Separate registration required 9:30 am - 5 pm
Work truck show exhibit hall open
WTW or GTS Conference Package required
11 am - 3:30 pm RIDE & DRIVE
Included with registration
11 - 11:45 AM WTW BREAKOUT SESSIONS
WTW or GTS Conference Package required 1:30 - 5:30 PM
Commercial Vehicle Data Exchange & Reception
Special Session
DAY 5 | FRIDAY, MARCH 7
Separate registration required 8 AM - 12 PM REGISTRATION OPEN
9 AM - 12 PM
Work truck show exhibit hall open
Included with registration
Expanding Product Offerings In 2025
Scelzi Enterprises will proudly display the latest in work truck innovation in the Ford booth at the NTEA Show, where they will feature one of their Crane-enabled Service Bodies. This truck body marks the pinnacle of design for the classic work truck service body. In addition to the unique Scelzi features that set this body apart from others (double-panel hat construction doors and lids, use of galvanneal steel, luxury-car styling, etc) this particular body includes an AutoCrane with matching underbody structural enhancements, polyurea-lined cargo floor and work deck areas, a compressor, and much more. It is also equipped with the Ford Pro™ Vehicle Integration System. Stop by the Ford booth and expect to be “WOWed”.
If Space Were Not Limited….
If booth space at NTEA was not a concern, Scelzi would likely have opted to bring one of their bestselling dump bodies or water tank trucks. Both have become quite popular in recent years, with several variations of each model becoming standard fleet additions in the construction industry.
Standard Dump Bodies and Ellipticals
Scelzi manufactures a variety of dump bodies ranging in capacity from 2-12 cubic yards. Using High-Tensile steel and Hardox 450 steel instead of lesser materials, Scelzi dump bodies have a very devoted following. The robust bed design and materials are not the only reason. The fit and finish of the tailgate and release assembly are precision-fit with great care. In addition to the classic dump body design, Scelzi also produces elliptical dump bodies, ranging in size from 6-18 cubic yards and from 10 to 19 feet long. Custom dump bodies are available as a special order.
Water Tank Trucks
Scelzi water trucks are available in sizes of 2000, 2500, and 4000 gallons. Standard features include front and rear spray bars, driver and passenger side adjustable spray fittings, and many others. Among the many optional upgrades are: hose reels, LED enhanced light kits, and a ¼-inch thick belly steel overlay for extended protection against tank rot-out. Every water tank truck goes through rigorous testing of all components prior to delivery to ensure it meets Scelzi’s stringent quality standards.
Production Speed and Efficiency
While many body upfitters would strain their production lines while trying to complete dumps and water trucks, Scelzi has dedicated production lines and personnel to handle these larger bodies.
“We have invested in some tooling and machinery in the past few years to speed up manufacturing of these larger bodies,” explains owner Mike Scelzi.
“Our customers have told us the quality is not only hard to beat, but so are the lead times for the big stuff. Having dedicated teams of people just to handle these orders makes a big difference, both in quality and speed. It is a pretty hard adjustment to go from building a service body in the morning and then a behemoth monster truck in the afternoon. So we have people who work on nothing but the bigger and custom orders. And special equipment too – like our steel plate rolling machine that bends and forms water tanks in just a few minutes. The investment has made a big difference.”
Scelzi Enterprises has been building premium quality work truck bodies for over 45 years. They are proud to be the Top-of-the-Line since 1979.
For more information about our Service Bodies, Dump Bodies, or Work Truck Bodies, please visit www.seinc.com
Tanks and Filler Neck Kits for Ford Super Duties & Transit Vans.
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TRUCK AND TRANSIT VAN REPLACEMENT TANKS INCLUDE
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• 58 Gallon DIESEL replacement system for F-250/F-350 models (2017-2024) – 50 state legal
CV pro-file
This article is excerpted from a podcast conversation between Ardina Ferrin, Marketing Specialist at Work Truck Solutions, and Will Brogan, Strategist for the Commercial Truck Training Division at the One Nexus Group.
From Gridiron to Impacting an Industry: Will Brogan’s Drive to Commercial Vehicle Training Success
Like many who enter the automotive space, Will Brogan, a name synonymous with commercial vehicle training expertise, found his way into the Commercial Automotive sector by chance and determination. As Will puts it, “you kind of get into this industry by accident and then it grabs you and it holds on to you.” His path started on the football field, where a pivotal connection with coach Ken Taylor would ultimately steer him towards a different kind of horsepower. In this podcast, we learned how Will, a journeyman athlete, turned his passion for coaching and making meaningful connections into a driving force in the commercial vehicle industry.
Brogan’s relationship with Taylor, forged in the grit of competitive football, laid the foundation for his future. Will recalls, “My dad was the coach of our youth organization and somehow got connected with Ken and he made an immediate impact. In fact, the organization that we had at that level had not won a single game at its highest level. Ken and my dad kind of took over and we went seven and four and went to the playoffs, won two bowl games and I was sold on Ken Taylor ever since.”
After navigating the complexities of college athletic recruiting, Brogan found himself drawn back to Taylor’s guidance. Together, they embarked on their first project, dedicated to easing the experiences of college athletes in the transfer portal. This endeavor marked the beginning of their impactful professional collaboration. Following a successful start and even getting to see one of their own athletes win the biggest game in professional football, they shifted their focus on the burgeoning field of commercial truck training. Now with more than 25 years interacting and collaborating on numerous projects, Ken Taylor and Will Brogan have solidified Commercial Truck Training (CTT) into a respected name in the industry.
Recently, CTT was acquired by One Nexus, a move that has Brogan excited about as he looks to the future. “I really truly could not be more excited. I love some of the things that we have coming down the pipeline in a lot of different ways,” he shares, emphasizing the
opportunity to focus on innovation and expanding CTT’s reach within the industry. This new chapter enables Brogan to leverage his unique position, honed by years of observing the industry from an “outsider’s perspective.” This vantage point catalyzes Will and his team to offer training programs that are “sharper” and more impactful.
But Brogan’s vision extends beyond training. He’s a strong advocate for technological advancement within the commercial vehicle sector. He urges dealerships to embrace platforms like Work Truck Solutions, which he believes are essential for effective online marketing and customer engagement. Will asserts, “You can see such a stark difference between the ones that have Work Truck Solutions and the ones that don’t from the get-go.” Furthermore, he stresses the importance of integrating AI tools for increased efficiency and productivity. “If you’re not using some form of AI,” he warns, “you’re starting to fall behind.”
In a rapidly evolving industry, Will Brogan stands out as a thought leader and motivational source. His grit on and off the field is a testament to the power of relationships, adaptability, and a commitment to continuous improvement. With CTT now powered by One Nexus, Brogan is poised to make an even greater impact on the commercial vehicle landscape, driving the industry towards a future fueled by knowledge and reciprocity.
NADA 2025THE SNOW MUST GO ON
Yes, you read that right, it says “Snow” and not “Show”. And if you were trying to get to the NADA Show and Expo, or actually made it there, you understand completely. Unfortunately, a winter strom wreaked havoc on the city of New Orleans, the host location for NADA 2025, which made it a significant challenge for the dealership team members, exhibitors and thousands of others trying to make their way there. Sadly, many were not able to attend, despite repeated efforts. Stories of multiple flight cancellations, re-routes and even road trips were a part of this year’s event.
However, despite Mother Nature’s best efforts to stall this event - the one that kicks off the start of the new year for the overall automotive space - one thing was proven out time and again during the days in The Big Easy: the people working in the dealership industry are very resourceful and hard to keep down. How else can you explain that many people actually did find a way to make it to the Expo, even if it was a day or more later than planned?
And it’s this type of resilient attitude that epitomizes the industry of which we’re all a part. With so many challenges throughout the years - the pandemic being one of the most recent - dealers, and specifically those in the commercial vehicle space, continue to not only survive, but thrive. Would it have been easy to lament the
challenges we’ve seen, and perhaps those on the horizon? Certainly. But, most of the conversations on the Expo floor centered around the opportunities that lie ahead, along with ideas about how to capitalize on them, while serving customers.
As a new administration puts their stamp on the economy, there will definitely be changes. However, one constant will be that there are still thousands upon thousands of businesses who serve their customers, and something those businesses need are work trucks and vans to be successful. In turn, the dealerships who not only provide those vehicles, but are the ones who do so by being more than just a “place that sells” commercial vehicles, will be the ones who grow. These are the dealerships who will succeed in fostering long-term relationships with the business owners/fleet managers who need to both purchase and service the vehicles that are so critical to their livelihoods. And if we couple these needs with the commercial vehicle resources the OEMs have been putting in place, along with other companies offering solutions tailored to business buyers and the dealerships who serve them, the opportunities are great. Now is the time to grow your commercial vehicle business and actively seek out new revenue streams.
So, while there was “some weather” at the NADA Show and Expo, as they say, the snow show must go on - and it did.
Key Questions to Ask Potential Commercial Vehicle Buyers
When commercial customers contact you about an upfit, you should be asking questions. After all, needs vary greatly from person to person and company to company. And taking time to learn about your customers and their operations will help you when it comes time to closing deals.
Below are some basic questions you should be asking potential customers, if you aren’t already.
What
kind
of business do you operate?
It’s an obvious and important question to ask. After all, learning about your potential customer’s business will help you understand their needs. And from there, you can recommend products that would benefit their operations.
Are you starting, replacing or adding to your fleet? And how many vehicles are/will be a part of it? These questions will tell you a lot about your prospective customers.
Firstly, you’ll be able to determine whether their business uses one vehicle, a few or a large fleet.
But why does it matter?
Those with larger fleets probably have more experience spec’ing their units, so they’ll likely have a better idea of what they need, whereas someone with only one may benefit from more in-depth conversations about the products and customizations you offer.
Secondly, if the upfit(s) they’re inquiring about will replace or add to their current fleet, or they’re looking to expand in the near future, you’ll want to make sure
you can deliver, especially if you tell them you can. “You never get a second chance to make a good first impression.” (Will Rogers) And this is your shot to develop a relationship that could lead to more business with them down the road.
What is your budget?
Knowing your potential customer’s budget is important because it will inevitably impact their purchasing decisions. And if you know where they stand, you can help them understand what’s possible, before they get their heart set on something out of their reach. It also gives you an opportunity to discuss financing options and incentives, which may or may not change their overall budget.
When are you planning to make a purchase?
Their timeline will ultimately decide what options are available to them. Those looking to make a purchase immediately will need to opt for an available unit in inventory. But those with a little more time to spare may be able to place an order. And if they’re willing to wait to get what they need, the sky’s the limit. They’ll be able to choose from the widest selection of products and options – from standard products on the lot to totally customized units.
“You never get a second chance to make a good first impression.”
What are your payload, hauling and storage needs?
Although companies may fall into the same industry category, they rarely operate the same. So, ask your customers about their day-to-day operations. Doing so will equip you with the knowledge you need to recommend chassis, bodies and accessories that’ll best fit their needs.
Learn more about how this question impacted the Monsignore’s relationship with Knapheide.
Do you prefer aluminum or steel construction?
The construction material your potential customer chooses will determine more than just what their unit’s made of. It’ll impact their upfit’s payload capacity, cost and corrosion resistance. So, you’ll need to work with the customer to ensure they understand the full scope of their choice’s impact. And if it’s at odds with their other needs, consider selling them on the benefits the other material provides.
Customer Story: Monsignore Excavating
Do you need any customization?
Customization can take a work truck from good to great. It can also make all the difference in the field. Be sure to chat with your potential customers to see how you can help make them more efficient and effective.
When you’re an excavator, your job demands that you have a rugged, durable work truck, capable of navigating off-road terrain. You also need ample storage and something capable of hauling your equipment to and from job sites. For excavators Scott and Jim Monsignore (of Monsignore Excavating), that used to mean using pickup trucks with racks. But over the years, they’ve discovered other, better options for their application and needs. Now, they use Knapheide service bodies.
Check out these videos to hear from the father and son as they talk about their journey, transitioning from pickups to utility bodies and the benefits they’ve experienced as a result of the switch.
Routeway 360 Partners with Comvoy
“Finding a truck was not only critical to our client partners but critical for our business—and CoMvoy has been a great solution for us and the independent distributor industry at large.”
In early November 2024, Comvoy announced its partnership with Routeway 360 to provide the “Find a Truck” portal on Routeway 360’s member website. With the partnership, Routeway 360 members have the ability to access the nationwide commercial truck and van marketplace on Comvoy. com
Routeway 360 is an organization dedicated to simplifying the path for independent distributors, empowering them to focus on delivering goods and growing their businesses. Michael Jones the managing director at Routeway
360, recently sat down with the Commercial Vehicle Business Network for a podcast interview.
In this episode, there was a discussion around the unique challenges distributors face, from sourcing the right vehicles to navigating complex compliance requirements. Jones shares Routeway 360’s mission to elevate the industry and foster a collaborative, partnershipdriven ecosystem, leveraging a comprehensive suite of specialized services.
During the conversation, listeners will hear about the innovative solutions revolutionizing how distributors operate. From the power of digital tools to the importance of financing and transportation options, the podcast uncovers the strategies helping small to mid-size fleets thrive in a rapidly evolving landscape.
Whether you’re a seasoned distributor or an aspiring industry newcomer, this episode serves as a gateway to the insights, trends, and best practices that can propel your businesses forward. Henning and Jones guide listeners through the future of distribution, uncovering the keys to success in this everchanging marketplace.
– Michael JONES, Routeway 360
DEALERSHIP SUCCESS
Strategies for Building Relationships With Commercial Customers
One of the great things about working with Work Truck Solutions is that this organization attracts some of the brightest minds in the industry. Every year, the bench gets deeper, with new associates adding their experience and knowledge, which we get to share with you.
Two such individuals are Candy McCollum, Business Development Manager for Comvoy, and Ardina Ferrin, Marketing Specialist at Work Truck Solutions. Collectively, Candy and Ardina have several decades of experience in commercial vehicle sales. The two professionals recently sat down for a podcast discussion reflecting on goal-setting in the commercial sales sector, which presents unique challenges and opportunities requiring a specialized approach. Unlike the retail environment, commercial sales demand a deeper focus on building lasting relationships and adapting to industry changes. As we’re in the early stages of the new year, it’s the perfect time for commercial vehicle dealers to reflect, reevaluate, and revitalize their strategies for success.
Reflect, Reevaluate, and Revitalize
The start of a new year is a natural time for introspection. Commercial vehicle dealers should take a
moment to reflect on the previous year’s successes and failures, identifying the lessons learned and the areas needing improvement. This self-evaluation is crucial for setting meaningful goals and understanding the driving force that keeps you motivated and committed to serving the commercial market.
Ardina put it this way,
For me, New Year’s is always that moment where I truly reflect on what the year has brought and what lessons I have learned.
It’s a way for me to revitalize myself and reevaluate my ‘whys’. Like, ‘Why do you get up and do what you do and serve the community you serve?’ Without knowing that, how do you set yourself up? What are your goals? Where do you go from there, you know?
Commitment Builds Lasting Relationships
Candy was spot-on with her conviction that “Committing to commercial is your first step. You have to know why you want to be in the commercial space because the commercial approach is very, very different from retail. The expectations are different, the conversations are different, the cycles are different.”
Successful commercial vehicle dealers recognize that the sales process, customer expectations, and sales cycles differ significantly from the retail side.
Ardina expanded on the sentiment, “The feel and the energy behind all of it are different as well. When you consider that on the retail side, spending a long time with a customer might mean spending four or five hours in one day, but in the commercial space, your long period of time might mean the entire year! You really need to get to know your commercial customers and prospects.”
Indeed, a solid commitment to understanding the unique needs and challenges of business owners and fleet managers makes a positive impression on customers. It also contributes significantly to successful (and profitable) long-term relationships.
In the commercial sales landscape, relationships are the foundation for success. Dealers must prioritize personal branding and networking, carving out time each week or month to connect with potential and existing clients. Strategies like leaving business cards on work vehicles, engaging with industry forums, and leveraging personal networks can open up new avenues for finding and nurturing commercial customers.
The Importance of Personal Branding and Networking
In commercial sales, your dealership’s brand can be pivotal in unlocking new opportunities and building lasting relationships. So also for commercial sales associates, your personal brand, and networking efforts are crucial to your success.
Dedicating time each week or month to focus on your personal branding and networking is essential, even if it means carving out space from your busy schedule. As Candy acknowledged, “Branding yourself and being out there are important, but I think too often it gets pushed down your priority list because of all the other things you have to do right now.”
Everyone in commercial sales should know by now that branding and networking include both in-person and digital efforts. Ardina emphasized the point, “You have to get out there. You have to make sure that your online presence is there and make sure your personal sites are healthy. Make sure you’re on forums, or maybe you’ve built connections with people who will do that for you.”
Ardina shared a simple yet effective on-site strategy: leaving business cards on work vehicles she encounters during her daily commute.
On your daily drive, whether going to and from work, or even going to the grocery store or something, if you pass a supply stop, a Home Depot or a Lowe’s, make sure you have a stack of your business cards in your car, and give yourself 15 minutes to put a card on any truck with a toolbox or upfit or a ladder rack. And more often than not, I’d get five calls within 30 minutes because they got back to their vehicle and they saw my card.
When Ardina worked in sales, this proactive approach to networking helped her build her book of business and opened up unexpected opportunities. Candy pointed out another layer of opportunity, “It’s not just the driver that gets your business card. The driver could refer you because you took the time to answer their questions.”
Commercial vehicle dealers (and salespeople) can differentiate themselves, demonstrate their expertise, and cultivate the strong relationships essential for longterm success in this dynamic industry by prioritizing personal branding and networking.
Conclusion
As the commercial vehicle sales landscape continues to evolve, dealers who prioritize relationship-building, branding, and networking will be poised for long-term success. By reflecting, reevaluating, and revitalizing their strategies, commercial dealers can position themselves as trusted partners and capitalize on the opportunities that lie ahead. I encourage you all to take the time to listen to the full podcast, as Candy and Ardina had way more insights than we have room for here.
UPCOMING EVENTS
Indianapolis, IN | March 4-7, 2025
NORTH AMERICA’S LARGEST WORK TRUCK EVENT
march 4-7, 2025
For more than 20 years, the people who design, build, use and maintain the commercial vehicles and equipment the world relies on have gathered to see the industry’s latest products and technology, learn from one another and discuss how to improve the future.
Digital Event | April 2-3, 2025
The commercial vehicle industry thrives on relationships—from customers to OEMs and solution partners. This FREE virtual event offers insights from industry experts, future trends, and key connections to help drive tsuccess.
APRIL 2-3, 2025
JUNE 23-26, 2025
Las Vegas, NV | June 23-26, 2025
Join the largest event for independent auto dealers, featuring insights from top industry leaders and best practices to help your dealership thrive.
IF IT WERE ME 2025 EDITION
As Commercial Truck Training entered its 25th year when the calendar flipped, and it’s second under the umbrella of the One Nexus Group, it seems fitting to mix some traditional perspectives and teachings with new and innovative ideas to streamline the right processes.
Ten years ago, “If It Were Me” was Coach Ken’s most read article ever… think our email marketing equivalent of Thriller’s margin against any other album. It was so successful it completed the process of a new relationship with a manufacturer we had yet to do business with.
To honor that, and having conducted a baker’s dozen of Ultimate Boot Camps with an average of exactly ten people per event, there have been some standout lessons and themes that arose in 2024, and set a clear course for 2025.
That leads me, Will Brogan, to share with you my own “If It Were Me” sequel, ten years after the original. Hopefully it’s more Godfather II, and like that landmark film, we’ll break this up into two partscovering three recommendations now and then three in the next edition.
Focusing on upcoming trends, here are the first three Critical Components I’d enact, “If It Were Me”:
CRITICAL COMPONENT #1:
Market with As Much Video As Possible
If you can’t tell, I have an immense appreciation for the written word. However, we are entering 2025 and while some things still need to be explained by text, here’s as simple as I can make it in sharing the merits of video:
“If a PICTURE is worth 1,000 words… how much is a 60-second video worth?”
IF IT WERE ME:
I would invest in tools and time to make videos as easy as possible to shoot, edit, post, and share. A pair of remote mics that plug right into the salesperson’s phone? $20-$30 on Amazon gets that done. A selfie stick or gimbal for walkarounds, or a simple tripod with an appropriate clip? Maybe $100 more. Adding an emphasis on posting to YouTube, Linkedin, TikTok, Instagram, and Facebook? Just some scissors for the dealership’s red tape. The best of the best even get their customers involved!
It is not hard in this era to grab those tools, walk out to the lot, and shoot a 6-segment walkaround, then get those videos up on a growing and resourceful YouTube playlist or Tik Tok grid. In fact, you can do most of that (with a good WiFi connection) in about twenty total minutes.
Every serious commercial and fleet dealership should have a library of helpful videos on every style of vehicle that’s been on their lot in the last year. Envision the impact of “Hey Mr./Mrs. Customer, that dump body we talked about? Here’s a quick video to visually detail the answers to the questions you had.”
That results in Coach Ken’s favorite word: WOW… Which, if you follow through on it properly, then eventually generates a four-letter word: SOLD.
We talk about these marketing processes in great detail in our Ultimate Boot Camps.
CRITICAL COMPONENT #2: Find “Some” Way for A.I. to Help
Remember the quote about the value for a 60-second video? Imagine a tool so powerful that you can cut down the time consumption of certain tasks by 90%. That’s the potential of Artificial Intelligence, and I do stress potential.
Every CRM that’s marketing to your dealership this year touts some A.I. component or capability. Industry
leaders are scrambling to find ways to use these tools, monetize them, or at least change the look and time dedicated to productivity. “Game changing” is a phrase that is just scratching the surface.
IF IT WERE ME:
I would create paid accounts with at least Chat GPT and at least one other service that fits your potential needs. Give them 90 days to see if they help you. The mere $20 per month investment into GPT on the personal side, for me, has helped the following:
• Made every article I’ve written since Oct 1 more concise (except this one, of course!)
• Created reports and documents that have allowed our content library to modernize
• Created systems that will allow automation and adaptability to our customer base
• Helped my daughter and me edit a children’s book we’ve written together to take to a publisher (threeplus years in the making)
While my personal experience using A.I. has seen strength in “written word” and system, I’m not sold on it being ready – yet – for full scale trust in its data components. YET.
However, those who refuse to get started learning and experimenting with A.I. will get left behind. It’s only a matter of time. This is NOT the time to go “old school” and ignore it. Bring the tried-and-true principles TO this technology, and let it help you. It will.
CRITICAL COMPONENT #3:
Invest in Training Your People
What’s the value of a systematic approach? You could argue the two previous points suggest a small investment with huge ROI potential. Investing in training your people – or taking the plunge yourself – is no different. In just the past two days, I’ve spoken to three Commercial/Fleet Managers or Directors who shared something along the lines of “I can do it, I just don’t have time.” You have resources available to you to solve that problem.
IF IT WERE ME:
If you’re managing people, spend some time figuring out where your team members could use some help. Learn about them, what makes them tick, what motivates them on the day-to-day, what components they enjoy about this industry. If you have employees who have joined since COVID, send them to us. If you have any that have fallen off in their activities that lead to success, send them to us.
If you’re rolling well, but are ready to step up with the big players into attacking the fleet management market, we have a team ready to help you. Reach out to the resourceful people at Work Truck Solutions, your upfitters, finance partners, the NTEA, and a whole host of other outlets (like ours) that get to see the bigger picture and take the best practices from around the country to guide you and your teams in what you need.
Training need not be a burden. Training – done right – is a springboard into the practices and processes that allow individuals to find their ultimate success. Invest in it.
Commercial Truck Training Specialist
Commercial Truck Training, (CTT) + One Nexus
Will Brogan is the Strategist for the Commercial Truck Training Division at the One Nexus Group. He has been a part of Ken Taylor & Associates since 2012, beginning his focus on the development and growth of Commercial Truck Training the following year and overseeing its transition to the One Nexus Group portfolio in 2024.
