MARKETING SUBMISSION
Ian Angelico Managing Director - Agency
Ivo Baldari
BY
THE POINTS
As Melbourne’s leading independent commercial property agency, we take pride in creating worth across all four points of this city. We appreciate the opportunity to submit a Sale Marketing Submission for the property located at 515 Highett Road, Highett.
01
PRICE.
We believe the approximate price guide for this property would be in the vicinity of $2,700,000 - $3,000,000 (excluding GST).
02 METHOD OF SALE.
Private Sale by Closing Date or Public Auction - Wednesday 12th of March at 12 noon.
03
MARKETING CAMPAIGN.
A comprehensive marketing strategy has been compiled to incorporate a number of traditional and modern platforms.
We recommend a marketing budget of $14,815.63 (excluding GST) to maximise the value created through the sale of your property.
04 AGREEMENT.
A 120 day exclusive agency agreement is recommended for this campaign with professional costs being:
1.50%-1.75% (excluding GST) of the agreed sale price to be determined at the vendor’s sole discretion upon the completion of sale.
OUR JOURNEY
We started our journey as CVA in May 1994. Starting from where we did after the catastrophic property crash of 1987, we evolved, innovated and flourished into Melbourne’s leading independent agency.
We have endured and experienced the cyclical nature of the market, the digitalisation of our industry, volatile financial markets, and diverse global influences.
Throughout our journey we have diligently promoted our value to our colleagues, business partners and clients. Our values and what we believe makes us unique and is the catalyst that inspires CVA to be the best it can be.
The foundation of our business lies in our commitment to create worth. We share our combined decades of industry knowledge to empower our clients to make informed choices that add value and achieve optimum results.
We now have a diverse vertically integrated property business that provides exceptional services that spans across the commercial property spectrum.
Most of all we love calling Melbourne home, it’s an amazing place to live and work, and CVA prides itself on being a premium representation of this great city. We hold true to our values and strive to reflect our values in the workplace.
We would love to share our experiences and provide you with our intricate knowledge of Melbourne’s commercial property market.
CEO Charles Cini
CVA SERVICES
Our dynamic team of real estate consultants have extensive knowledge of the Melbourne market and are dedicated to presenting our clients with effective marketing strategies that will maximise their results. Ensuring each is founded on detailed analysis of the property holdings and taking into account trends across the commercial and industrial property sectors.
Our highly experienced asset management team works hard to maximise the returns on all your investments by minimising operational costs. CVA’s services are focused on delivering enhanced asset performance through capital appreciation. Combining focused organisation skills, client contact and negotiation technique, we pride ourselves on retaining and growing our client’s property portfolios over many years.
Our knowledge in the development arena plays a fundamental role in creating substantial opportunities for our clients. We have intricate insight of the process required to deliver a successful project through all stages, from initial acquisition to design, planning, finance, construction, sales/marketing and ongoing facility management.
Through our extensive monitoring of enquiries, we can identify emerging trends and provide the developer with the necessary information to shape each project. And in doing so, we have established a reputation built on creating worth for our clients in the industry.
We specialise in commercial owners corporation management. Using our expert skills to assist owners resolve technical matters and implement cost-saving procedures for each corporation, we oversee the management of office buildings, industrial business parks, strata shopping centres and hotel developments.
CVA CORPORATE STRUCTURE
PHOEBE NGUYEN
MAX NICOLACI
04 CVA CORPORATE STRUCTURE
MICHAEL
JAMIE
PEIYING
ASHLEY
04 AGENT PROFILES
M: 0418 336 088
E: ian.angelico@cva.melbourne
TIM COONEY
POINT OF INTEREST:
In more than 30 years, Ian has witnessed the successful signing of more than two thousand commercial real estate transactions – which is more of a legacy, than a track record. And it’s one that has been achieved by adopting a methodical approach amongst a myriad of changing variables. It’s one that has been sharpened through his holistic exposure to commercial projects across all points of Melbourne. By focusing on maximising each property’s profitability, Ian ensures that at the end of the day, it’s maximising value that determines his success.
POINT OF VIEW:
“Business, similar to commercial property, comes down to economics — the all-important dollar. And so, those in the market must recognise that when providing platforms for businesses to transition from ideas to implementation, the price must be right not just today but tomorrow, too.”
SENIOR PROPERTY EXECUTIVE - SOUTHERN REGION
POINT OF INTEREST:
After five years spent working in commercial real estate in London, Tim is home in 2021. Melbourne born and bred with more than 5 years’ experience locally, there aren’t many who are better suited to this business. Diligent. Proactive. An honest communicator. Tim knows it’s in the face-to-face where deals are won and lost for all parties. Because of this, he takes great care in building rapport and learning the long-term strategy of his clients to enable the best advice not just short-term, but for life. Meticulously detailed and across all of the numbers, you’ll be glad you have Tim’s on hand – plus his support across all points of your deal.
POINT OF VIEW:
“An invisible yet integral part to our society, that’s commercial real estate for me. A key-ingredient to all business but one not noticed by the public at large; astute investors and shrewd business owners alike would do well to utilise commercial property that works in line with their business plan and not against it.”
04 AGENT PROFILES
JOHN NOCKLES DIRECTOR - AGENCY
M: 0404 530 393
E: john.nockles@cva.melbourne
POINT OF INTEREST:
John’s experience in commercial real estate is now pushing a decade and over that time he’s proud to see change when it comes to property in Melbourne. By adopting a lateral approach within a linear industry, John understands success within Melbourne’s commercial real estate market occurs by looking beyond what has been done, to what can be. It’s an approach that mirrors this city’s originality, commercially—and with it, creativity that extends beyond St Kilda Road.
POINT OF VIEW:
“The Melbourne commercial property market has always been about rationale in dollars and cents. But, when working with rising land values and changes in the way that occupiers use commercial property, the market now requires those that will help shape it to be more creative than ever.”
CHARLES CINI
M: 0411 423
CHIEF EXECUTIVE OFFICER / DEVELOPMENT CONSULTANCY
POINT OF INTEREST:
As CEO of CVA, Charles has an impressive history of over 35 years in commercial property. Focusing on establishing CVA and promoting its values, culture and most importantly creating worth.
In recent years Charles has focused his energy in identifying and creating opportunities within the development arena. With a record of impressive successes’, he has been instrumental in creating and establishing some of Melbourne’s most successful projects.
POINT OF VIEW:
“Over the last 35 years we have endured and experienced the cyclical nature of the market, the digitalisation of our industry, volatile financial markets and diverse global influences. Adapting to change with innovative solutions is essential in delivering consistently better outcomes and maintaining excellence.”
E: charles.cini@cva.melbourne
04 AGENT SUPPORT
JAZMIN PFLUGER
E: jazmin.pfluger@cva.melbourne
POINT OF INTEREST:
A passionate learner with adaptability, Jazmin has spent most of her career in both the property and aviation industries — so she knows how to navigate turbulence. Her talent for exceeding client expectations has swiftly led her to play a significant role in the success of our sales and leasing teams. However, it was Jazmin’s lively personality and sharp sense of humour that secured her place at CVA. Melbourne’s commercial market is about as dynamic and multifaceted as she is, and why Jazmin hits the ground running, shaping it for the better.
EXECUTIVE ASSISTANT
POINT OF VIEW:
“In a city vibrant with thriving independent cafés, boutiques, and local businesses, Melbourne’s cultural richness is mirrored in its high rate of entrepreneurial success.”
05 POINT OF INTEREST:
515 Highett Road, Highett.
04
05
Leased to Levendithes Pty Ltd (details page 09)
08 LAND TAX: $5,325.00 (single holding)
09 ZONING: Commercial 1 Zoning (C1Z)
10 OVERLAYS: Design And Development Overlay - Schedule 12
Prominently positioned in the heart of a bustling retail precinct, this two-level retail building is currently leased to the renowned restaurateur George Calombaris as ‘The Hellenic House Project.’ Having undergone a remarkable $1.3 million refurbishment, the property boasts a state-of-the-art modern fit-out, setting the benchmark for quality and style in the area. The building features a secure, north-facing courtyard and balcony, alongside convenient rear laneway access.
Nestled in a tightly held, popular retail centre, the property benefits from significant levels of vehicle and foot traffic, promising constant visibility. Its prime location is undeniable, with the Highett Train Station and Highett Shopping Centre both just a one-minute walk away, ensuring ease of access for customers and enhancing the desirability of this investment.
Ground Floor
Renowned tenant - George Calombaris
Recent $1.3 million refurbishment
Dumb waiter to first floor
Rear lane way access
Pedestrian crossing position
Tightly held local retail strip
80m* to Highett Train Station
250m* to Nepean Highway
Generous depreciation allowances
Retail - 129.97sqm* incl. internal dining, kitchen, dining counter, two toilets, coolroom freezer, food prep area
Yoghurt Bar - 19.2sqm*
First Floor Lounge bar - 110sqm* incl. two toilets and office
Entertainment deck - 32.5sqm*
POINT OF VIEW:
With its remarkable refurbishment and famous culinary tenant, alongside exceptional positioning near key amenities, this property represents a premium investment with significant growth potential.
05
POINT OF INTEREST:
Tenancy Schedule
01 TENANT: Levendithes Pty Ltd trading as ‘The Hellenic House Project’
02 CURRENT RENTAL: $120,000 per annum plus outgoings & GST
03 LEASE TERMS: 5 years plus 3 further options of 5 years each (see strategic advice - page 16)
04 LEASE COMMENCEMENT: 1st March 2023
05 REVIEWS: Fixed 4% annual increases + market review at commencement of each further term
06 SECURITY DEPOSIT: Nil (see strategic advice - page 16)
07 OUTGOINGS: Tenant pays 100% of outgoings per lease.
THE HELLENIC HOUSE PROJECT
The Hellenic House Project embodies the essence of warmth and hospitality, offering a unique fusion of Greek tradition and Australian contemporary flair. Led by renowned chef George Calombaris and his dedicated team, the project aims to recreate the inviting atmosphere of a Mediterranean home kitchen. Designed by architect Billy Kavalaras, every aspect of the space reflects a commitment to authenticity and comfort, from its welcoming ambiance to its thoughtfully crafted menu.
06 RECENT CVA TRANSACTIONS
359 WHITEHORSE ROAD, BALWYN
Sale Price: $2,300,000 Date: November 2023
Building Area: 219 sqm* Rate: $10,502 per sqm*
Land Area: 383 sqm* Rate: $6,005 per sqm*
Rental: $90,640 p.a Yield: 3.94%
Zoning: Commercial 1 Zone
16/518 MOUNT DANDENONG ROAD, KILSYTH
Sale Price: $710,000 Date: November 2023
Building Area: 62 sqm* Rate: $11,452 per sqm*
Rental: $35,937 p.a Yield: 5.06%
Zoning: Commercial 1 Zone
611 BALCOMBE ROAD, BLACK ROCK
Sale Price: $1,0750,000 Date: March 2023
Building Area: 230 sqm* Rate: $7,609 per sqm*
Land Area: 234 sqm* Rate: $7,479 per sqm*
Rental: $66,950 p.a Yield: 3.82%
Zoning: Commercial 1 Zone
912-926 NORTH ROAD, BENTLEIGH EAST
Sale Price: $3,525,000 Date: March 2023
Building Area: 885 sqm* Rate: $3,983 per sqm*
Land Area: 1,532 sqm* Rate: $2,301 per sqm*
Rental: $169,978 p.a Yield: 4.82%
Zoning: Comprehensive Development Zone
06 RECENT CVA TRANSACTIONS
188
Sale Price: $6,400,000 Date: July 2023
Building Area: 803 sqm* Rate: $7,970 per sqm*
Land Area: 659 sqm* Rate: $9,712 per sqm*
Rental: $286,328 p.a Yield: 4.47%
Zoning: Commercial 1 Zone
Sale Price: $7,288,000 Date: November 2022
Building Area: 1,007 sqm* Rate: $7,237 per sqm*
Land Area: 742 sqm* Rate: $9,822 per sqm*
Rental: $245,203 p.a Yield: 3.36%
Zoning: Mixed Use Zone
5 COMO PARADE WEST, MENTONE
Sale Price: $973,000 Date: November 2022
Building Area: 68 sqm* Rate: $14,309 per sqm*
Land Area: 91 sqm* Rate: $10,692 per sqm*
Rental: $47,500 p.a Yield: 4.88%
Zoning: Activity Centre Zone
54
Sale Price: $1,880,000 Date: November 2024
Building Area: 262 sqm* Rate: $7,176 per sqm*
Land Area: 223 sqm* Rate: $8,430 per sqm*
Rental: $83,429 p.a Yield: 4.43%
Zoning: Commercial 1 Zone
JACKSON COURT, DONCASTER EAST
BAY STREET, PORT MELBOURNE
78-86 DUDLEY STREET, WEST MELBOURNE
06 RECENT CVA TRANSACTIONS
2/150 KELLETTS ROAD, ROWVILLE
Sale Price: $1,370,000 Date: October 2024
Building Area: 99 sqm* Rate: $13,838 per sqm*
Rental: $62,000 p.a Yield: 4.52%
Zoning: Commercial 1 Zone
48-54 WESTON STREET, BRUNSWICK
Sale Price: $6,200,000 Date: May 2024
Building Area: 1,600 sqm* Rate: $3,875 per sqm*
Land Area: 1,816 sqm* Rate: $3,414 per sqm*
Rental: $241,020 p.a Yield: 3.88%
Zoning: Industrial 3 Zone
RETAIL 1, GROUND FLOOR/167 QUEEN STREET
Sale Price: $3,230,000 Date: August 2024
Building Area: 180 sqm* Rate: $17,944 per sqm*
Rental: $182,498 p.a Yield: 4.69%
Zoning: Capital City Zone
951 CENTRE ROAD, BENTLEIGH EAST
Sale Price: $905,000 Date: May 2024
Building Area: 70 sqm* Rate: $12,929 per sqm*
Land Area: 250 sqm* Rate: $3,620 per sqm*
Rental: $47,343 p.a Yield: 5.23%
Zoning: Commercial 1 Zone
07 RECENT MARKET TRANSACTIONS
196 GLENFERRIE ROAD, MALVERN
Sale Price: $1,820,000 Date: April 2024
Building Area: 119 sqm* Rate: $15,294 per sqm*
Land Area: 193 sqm* Rate: $9,430 per sqm*
Rental: $97,924 p.a Yield: 5.38%
Zoning: Commercial 1 Zone
SHOP 2, 487 HIGHETT ROAD, HIGHETT
Sale Price: $740,000 Date: August 2023
Building Area: 115 sqm* Rate: $6,435 per sqm*
Tenancy: Vacant Possession
Zoning: Commercial 1 Zone
481 HIGHETT ROAD, HIGHETT
Sale Price: $1,125,000 Date: December 2023
Building Area: 150 sqm* Rate: $17,500 per sqm*
Rental: $74,985 p.a Yield: 6.66%
Zoning: Commercial 1 Zone
302 HIGHETT ROAD, HIGHETT
Sale Price: $1,115,000 Date: May 2023
Building Area: 137 sqm* Rate: $8,394 per sqm*
Land Area: 242 sqm* Rate: $4,607 per sqm*
Rental: Undisclosed
Zoning: Commercial 1 Zone
07 RECENT MARKET TRANSACTIONS
331-335 LYGON STREET, BRUNSWICK EAST
Sale Price: $3,000,000 Date: June 2023
Building Area: 290 sqm* Rate: $10,345 per sqm*
Land Area: 307 sqm* Rate: $9,772 per sqm*
Rental: $127,308 p.a Yield: 4.24%
Zoning: Commercial 1 Zone
237-239 HIGH STREET, ASHBURTON
Anticipated Sale Price: C~$3,200,000
Land Area: 457 sqm* Rate: $7,002 per sqm*
Rental: $160,328 p.a Yield: 5%
Zoning: Commercial 1 Zone
SHOPS 15 & 16, 284-286 HIGHETT ROAD, HIGHETT
Sale Price: $3,900,000 Date: July 2022
Building Area: 357 sqm* Rate: $10,924 per sqm*
Rental: $225,000 p.a Yield: 5.76%
Zoning: Commercial 1 Zone
354-358 HIGHETT ROAD, HIGHETT
Anticipated Sale Price: C~$2,950,000
Building Area: 345 sqm* Rate: $8,551 per sqm*
Land Area: 697 sqm* Rate: $4,232 per sqm*
Rental: $47,280 p.a Yield: 1.6%
Zoning: Commercial 1 Zone
07 RECENT MARKET TRANSACTIONS
377-381 CHAPEL STREET, PRAHRAN
Sale Price: $5,258,000 Date: June 2024
Building Area: 336 sqm* Rate: $15,649 per sqm*
Land Area: 261 sqm* Rate: $20,146 per sqm*
Rental: $245,539 p.a Yield: 4.67%
Zoning: Commercial 1 Zone
72-74 MOUNT ELIZA WAY, MOUNT ELIZA
Sale Price: $2,450,000 Date: November 2024
Building Area: 188 sqm* Rate: $13,032 per sqm*
Land Area: 345 sqm* Rate: $7,101 per sqm*
Rental: $106,090 p.a Yield: 4.33%
Zoning: Commercial 1 Zone
452 & 452A CENTRE ROAD, BENTLEIGH
Sale Price: $2,100,000 Date: November 2024
Building Area: 220 sqm* Rate: $9,545 per sqm*
Land Area: 200 sqm* Rate: $10,500 per sqm*
Rental: $75,600 p.a Yield: 3.6%
Zoning: Commercial 1 Zone
288-292 WHITEHORSE ROAD, BALWYN
Sale Price: $11,200,000 Date: October 2024
Building Area: 478 sqm* Rate: $23,431 per sqm*
Land Area: 687 sqm* Rate: $16,303 per sqm*
Rental: $537,728 p.a Yield: 4.8%
Zoning: Commercial 1 Zone
08 COMPARABLE LEASE TRANSACTIONS
15 & 16, 284-286 Highett Road, Highett
We suggest that the current rental of $120,000 per annum represents fair market value at $500 per sqm*, based on the principal floor area over both floors, namely 240 sqm*.
PRICE GUIDE
In assessing an approximate price guide, we have reviewed all relevant information and utilised our extensive experience to determine the most accurate estimate of the achievable market price.
CAPITALISATION ANALYSIS
We believe the approximate price guide for this property would be in the vicinity of:
$2,700,000 - $3,000,000 excluding GST.
However, it’s important to point out as demonstrated by a number of recent marketing campaigns, a competitive forum with numerous interested parties may drive the sale price beyond our estimate.
STRATEGIC ADVICE 10
01 LIQUOR LICENSE VARIATION APPLICATION
We note there is currently an application for variation to the current liquor license.
We would like to review the details of the application to understand its impact so we may disclose relevant details to buyers, highlighting benefits or addressing concerns to maintain transparency and enhance property appeal.
02 SECURITY DEPOSIT
To bolster financial security and investor confidence, it’s recommended to provide a security deposit in the form of a bank guarantee, equivalent to six months’ rent. This demonstrates a commitment to lease stability and mitigates potential financial risks.
03 LEASE TERM
We propose extending the existing 5-year lease, which commenced in March 2023, to a 7-10 year term (10 years preferred) at an increased rent of $130,000 per annum, providing secure income for investors. Additionally, we recommend retaining the annual 4% rent increase while incorporating a market review at the start of year six.
04 DEPRECIATION SCHEDULE
We recommend preparing a revised schedule tailored to the purchaser and based on their potential acquisition, as this will reflect a higher allowance compared to your historical cost.
05 EQUIPMENT AND CHATTELS
We recommend that the equipment associated with the business is included in the lease and clearly defined as tenant installations. We also suggest that clarification is made in relation to the fixed type component of the fitout such as the bar, cool room, kitchen benches, cabinetry and canopies etc. that they are the tenants installations if you agree. This will require them to be removed at the expiration of the lease.
BUYER PROFILE
The calibre of this investment is such that it is certain to attract interest from both local and interstate investors who are strategically focused on premium commercial real estate in vibrant retail precincts. The recent extensive $1.3 million refurbishment demonstrates the tenant’s dedication to maintaining high standards of maintenance and presentation, significantly enhancing the property’s appeal and its positioning in the market. The allure of leasing to a renowned tenant resonates broadly, appealing to investors who value stability and a prestigious reputation. These discerning investors also prioritise properties located in areas with significant foot and vehicle traffic and in close proximity to key amenities, ensuring ease of access and sustained demand. The combination of a prestigious tenant, significant refurbishment, and strategic location makes this property a compelling investment opportunity, catering to a wide range of investors seeking stability, reputation, and quality in their real estate investments.
Criteria: all regions, all asset classes. $1 million - $5 million
12 CASE STUDY
54 JACKSON COURT, DONCASTER EAST
ZONING: Commercial 1 Zone
This dual-level retail freehold in the heart of Doncaster combines a thriving ground-floor retail space with a self-contained two-bedroom dwelling above. Anchored by long-standing tenant Farm Fresh Doncaster, which recently secured a new lease with options to extend long-term, the property offers a stable and reliable investment opportunity. Positioned among high-profile neighbours like ALDI, Dan Murphy’s, and Australia Post, and part of a bustling retail hub with numerous specialty shops, the property enjoys high visibility, rear access to a council car park, and excellent connectivity via the Eastern Freeway and public transport.
THE POINT?
The property sold privately post-auction for $1,880,000 after a competitive campaign with over 70 enquiries. With a net yield of 4.15% after land tax, the sale highlights strong investor confidence in quality retail freeholds. Held by the same owners for over 40 years, it marks the continuation of a legacy while reinforcing resilience and optimism in the retail market.
For sale in Highett.
For sale in and surrounding Highett.
Between $1 million$5 million.
RETAIL
66
INVESTMENT PROPERTIES 141
For sale in Highett.
For sale in and surrounding Highett. 7
For sale in and surrounding Highett.
Between $1 million$5 million.
3
For sale in and surrounding Highett. 71
32
RECOMMENDED METHOD OF SALE
PRIVATE SALE BY CLOSING DATE
A Private Sale by Closing Date is where the property is offered to the market with a closing date, creating a sense of urgency within the market place. Prospective Purchasers are invited to submit offers to the Vendor through the selling agent prior to the closing date.
In addition to creating a sense of urgency, this method of sale allows the Vendor to be flexible with the sale terms, making the purchase of the property a viable option for a wider range of potential Purchasers.
Offers prior to the closing date are invited.
PUBLIC AUCTION
Public Auction is where the property is put up for sale to the public on a certain date and time. The Vendor will specify a minimum sale price, called the ‘reserve price’. Potential Purchasers attend the Auction, make bids and the property sells to the highest bidder at or above the reserve price.
The Auction in its normal process can be described as the most straightforward, open and direct selling method. In essence, the Auction method provides an opportunity to take full advantage of competition for the best result at a given time.
The Vendor displays to the market a genuine intention to sell the property. This alone creates a positive point to direct the advertising and demands the attention of all interested parties to the event in order to have an opportunity of purchasing the property.
The Vendor is in a dominant and controlling position by setting the terms and conditions by which the Vendor will sell at Public Auction. This avoids the situation of Purchasers making offers subject to undesirable conditions.
There is no maximum to the result which can be achieved and results can often exceed Vendor’s expectations.
Our principle Auctioneer is Charles Cini, CEO of CVA; please refer to his Professional Profile in the Staff Profile section of this Proposal.
15 MARKETING CAMPAIGN
A SUMMARY OF TOUCHPOINTS
▪ CAMPAIGN AGENT.
▪ PHOTOGRAPHY.
▪ DRONE PHOTOGRAPHY.
▪ INFORMATION MEMORANDUM.
▪ PROFESSIONAL COPYWRITING SERVICE.
▪ FOR SALE BOARD COPY AND DESIGN.
▪ VIDEO.
▪ BROCHURE.
▪ INTERNET BASICS.
▪ INTERNET UPGRADES.
15
MARKETING CAMPAIGN
CVA Property Consultants partner with Australia’s leading real estate payment provider, Campaign Agent. Campaign Agent provides choice and flexibility when paying for the marketing of your property - you can choose to Pay Now or Pay Later. Campaign Agent’s real estate marketing funding gives you the financial freedom to run the most powerful campaign possible.
Who is Campaign Agent?
Campaign Agent is the leading provider of Pay Now, Pay Later payment solutions for the real estate industry. Over 379,000 owners have used Campaign Agent’s payment solutions to fund their real estate marketing costs. Campaign Agent is owned and operated by ASX-listed REA Group Ltd (REA:ASX) © REA Group Ltd.
• Choose to Pay Now or Pay Later
• Invest in the best marketing campaign
• Reach the biggest pool of potential buyers
Push to Pay Funding
Show your property at its absolute best through Campaign Agent’s Pay Later option.
Six months to pay
Enjoy up to six months to pay. Repayment is made on the earlier of six months, settlement, deposit release, or withdrawal.
Flat 6.9% fee
No waiting, no late fees, no messing around.
Borrow up to $25,000 or 2% of the estimated sale price. Access funding for marketing, staging, and cosmetic improvements.
What is Pay Now, Pay Later?
Pay Now, Pay Later is a payment solution created by Campaign Agent, to give owners the financial freedom to choose the right marketing campaign for their property. Once a real estate agent has prepared a marketing strategy, owners can choose to Pay Now, or Pay Later for their marketing costs.
Why should I use Pay Now, Pay Later?
Pay Now, Pay Later is a fast and secure payment gateway for real estate marketing. Owners who choose Pay Now can select any payment method and complete their transaction in seconds. Owners who choose to Pay Later can enjoy the flexibility of paying for their real estate marketing once their property has sold and reached settlement.
15 MARKETING CAMPAIGN
PHOTOGRAPHY.
High quality professional photography showcasing the property’s defining features greatly enhances the appeal of the property to the marketplace. As an essential element of every marketing campaign, our professional photographers provide the highest level of service and work with a team of experts who colour correct and perfect every image.
Our point of difference is an added personal layer that is second to none in the industry. Featuring long exposure images with people moving through the site evokes a sense of busyness. This motion encourages the potential buyer to envision themselves, and their business, within this environment — and in turn, stimulates interest in your property.
MARKETING CAMPAIGN
DRONE PHOTOGRAPHY.
By offering another perspective, potential buyers can get a better sense of space and dimension of the building or site. Drone photography also captures the surrounding infrastructure which offers greater understanding of the location and accessibility of the property.
15 MARKETING CAMPAIGN
Fresco Secco’s team prides itself on blending innovation with precision, ensuring that every project is not only visually striking but also strategically sound. Their collaborative approach fosters a deep understanding of client needs, transforming initial concepts into bespoke designs that resonate with target audiences. Whether it’s a complete brand overhaul or a subtle design refresh, Fresco Secco crafts tailored solutions that leave a lasting impression.
Partnering with Fresco Secco offers a competitive edge, as they bring a refined balance of creativity and market insight to every project. Their attention to detail and commitment to delivering high-quality, impactful design make them an ideal choice for businesses seeking to elevate their brand presence. With a track record of producing visually compelling and strategically aligned outcomes, Fresco Secco consistently delivers results that enhance brand identity and boost client visibility in a crowded marketplace.
MARKETING CAMPAIGN
FOR SALE BOARD COPY & DESIGN.
Creating a point of difference in presentation, CVA’s boards stand out and capture the attention of bypassers. Compromising the most important site specifications as well as an engaging piece of copy that conveys a unique perspective on its benefits, these boards signal availability and drive interest to maximise impact on potential tenants
A property board will be installed on the exterior of your listed property. Well located and visually effective signage is an important source of attracting enquiry from the market. Benefits include attracting the attention of foot and road traffic as well as making the property easily identifiable. The board will remain in place for the entire campaign.
15 MARKETING CAMPAIGN
Professionally shot videos showcase a property more comprehensively than any other marketing tool available. Presenting the property, the location and surrounding lifestyle options in an engaging way, maintains a potential purchaser’s attention and increases the perceived value of your property. These videos portray the site from multiple angles and include both agent narrated and camera-facing explanations of the specifications and benefits of the property and its surrounds.
From a vacant block of land to a whole office building, our professional camera crew provides the technical expertise and extensive real estate knowledge to produce the best result possible. All videos are uploaded to online listings and circulated across CVA’s social media channels.
VIDEO.
15 MARKETING CAMPAIGN
BROCHURE.
Comprising tailored information and high quality presentation, brochure marketing ensures your property is mailed to the appropriate target audience via a variety of mediums. These include:
Addressed mail-out via database.
CVA have an extensive internal database registering over 10,000 active prospects. Using this database, CVA is able to send correspondence to all prospects within a specific and targeted audience.
Addressed mail-out via custom marketing list. A custom marketing list helps to identify and contact businesses and professional markets. This list can be segmented to suit your exact needs and is provided in formats and data packages tailored to your requirements.
Unaddressed mail-out.
An unaddressed mail-out is delivered to all businesses and/or householders within a specific postcode.
15 MARKETING CAMPAIGN
Your property will be optimised and listed on eight major commercial and industrial property websites. All of these websites are viewable on both desktop and mobile devices, and therefore providing maximum exposure to a greater audience and resulting in a larger percentage of enquiries.
Accessible to share with prospective purchasers
Contains all relevant information.
Regularly updated to ensure details are accurate.
Australia’s No. 1 site for commercial property.
Counting over 1.2 million total visits per month.
Comprehensive search database for investors and business owners.
Australia’s second largest real estate marketing platform. Reaches over 1 million potential clients.
Vast range of listed commercial property.
NIELSEN DIGITAL RATINGS. UNIQUE AUDIENCE. FEBRUARY 2016
15 MARKETING CAMPAIGN
COMMERCIAL PROPERTY GUIDE
W: COMMERCIALPROPERTYGUIDE.COM.AU
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15 MARKETING CAMPAIGN
INTERNET UPGRADES.
Internet upgrades enhance your property’s visibility by placing it at the top of search results, featuring larger format ads designed to capture attention from prospective buyers.
AGENCY AGREEMENT 16
01 REPRESENTATION.
A 120 day exclusive agency agreement.
02 PROFESSIONAL COSTS
1.50%-1.75% (excluding GST) of the agreed sale price to be determined at the vendor’s sole discretion upon the completion of sale.
CVA greatly appreciates the opportunity to provide you with this sale marketing submission for 515 Highett Road, Highett. THANK YOU
It is our ambition to create worth across all four points of Melbourne, and a point of pride to see our clients succeed. By partnering with CVA, you are choosing this city’s market leader — providing the most progressive, efficient and professional marketing services.
We look forward to working with you to create the highest amount of worth for the sale of your property.
IAN ANGELICO
M: 0418 336 088 ian.angelico@cva.melbourne
M: 0468 860 737 tim.cooney@cva.melbourne
JOHN NOCKLES
M: 0404 530 393 john.nockles@cva.melbourne
M: 0411 423 389 charles.cini@cva.melbourne
MARKETING SCHEDULE
MARKETING CAMPAIGN / TAX INVOICE
CVA Property Consultants Pty Ltd
ABN: 82 596 462 685
Please note: this form will become a tax invoice upon receipt of payment CLIENT DETAILS
PROPERTY ADDRESS: 515 Highett Road, Highett
CLIENT NAME: GIA BY GP Pty Ltd
ATTENTION: Ivo Baldari
ivo@idb.net.au
www.realcommercial.com.au; www.commercialrealestate.com.au; www.commercialpropertyguide.com.au; www.acproperty.com.au; www.gifang.com; www.lease.com.au; www.cva.melbourne (including Electronic Direct Mail (EDM) Template and Targeted Database
Elite Plus Placement - 90 Days
Placement - 90 Days
CVA Property Consultants Pty Ltd
ABN: 82 596 462 685
Please note: this form will become a tax invoice upon receipt of payment
CVA Property Consultants Pty Ltd
ABN: 82 596 462 685
Please note: this form will become a tax invoice upon receipt of payment
TO PROCEED WITH MARKETING, PLEASE RETURN SIGNED FORM
Authorisation
This quote will remain valid for 30 days from the schedule date and may be subject to availability.
We partner with Australia's leading real estate payment provider, CampaignAgent. CampaignAgent provides choice and flexibility when paying for the marketing of your property - you can choose to Pay Now or Pay Later. CLIENT AUTHORISATION
You will receive a separate email prior to your marketing commencing so you can confirm your payment preference online.
TESTIMONIALS
Elliot Dean
ECVA were fantastic to deal with as a property agent for the new office my company was looking to lease. Very friendly and helpful, they answered all questions clearly and quickly and made the decision very easy and the process super smooth. Thanks Stan and the team.
Lauren Bird
Thanks so much David. I really appreciate how helpful you have been. You have restored my faith in real estate agents after being left a bit high and dry the last few times. This process was so much smoother and simpler than the previous ones I had been through so it is nice that after almost two years I finally have a lease.
Simon Largo
SI have used CVA for over 24 years. Exceptionally professional in the way they conduct themselves. Highly recommend.!
David Ellerton
Thanks to David and the team at CVA for your assistance in finding a tenant for our property.
We were extremely pleased with the service you provided, and the regular updates from inspections were gratefully received. We would not hesitate to utilise CVA Sales and Leasing again and would happily recommend CVA to any prospective client. I would also like to recommend your Property Management team as they have looked after our couple of properties for the last 10 years and have always done a stellar job. We will get back in contact when we need your services in the future.
John White
JPositive: Professionalism, Quality, Responsiveness, Value CVA have been a total pleasure to work with. They have been at every stage of the sales process professional, honest, and highly responsive. I have been impressed with the accuracy of their advice and market insights. They felt at all times like a safe pair of hands to sell our property through. And, best of all, they demonstrated exceptional levels of persistence and achieved an excellent outcome for us. Exceptional people!
Andy Chen
AI had been using CVA Property Consultants for almost 20 years now. I had been using them for all my warehouse leasing, buying and selling, and they are my only go to place for all my commercial property needs. They had NEVER disappoint me since day one. I would give them 7/5 stars if i could. I believe using them for over 20 years with more than 15 transactions proves all. Stay with same property agent for over 20 years is amazing and you know what i mean. Thumbs Up Up Up!!!
DWorking with Ian Angelico and the team at CVA Property Consultants in Melbourne far exceeded all of my expectations in relation to parting with my long held, sole, commercial property. Rather than me stumbling through possibly meaningless questions and comments whilst learning the ropes, Ian and his Team provided a me with all the relevant details and responses to any pending questions I had from the beginning. Exceptional customer service stems from a competent Team and this Team is indeed exceptional. From the initial contract with CVA Property Consultants in Melbourne right through to the final sale this Team bore the virtues of sound knowledge of the commercial property market, the laws and legal aspects of selling, displayed pride, consideration and impeccable courtesy. We shared a partnership in a moment of time that was very rewarding. Thank you
AAdam Clencie
Amazing service from Jarrod and all the team at CVA - not one detail was overlooked and the final result far exceeded my expectations which on all accounts was due to Jarrods hard work and relationships with potential buyers - 10/10 in all areas and this simply fulfilled the faith I had in Jarrod and CVA as I didn't even bother to consult another agent before giving Jarrod the listing - looking forward to hopefully doing business again together in the near future.
Glenn Vardy
GA very professional experience. We were tenants looking for a commercial property with specific requirements. On this occassion we dealt with both Stan and Ian who understood our needs and found a property that was a excellent fit for our needs. Initially the landlord and ourselves had different expectations. CVA successfully worked with the landlord and ourselves and negotiated a result that ultimately worked for both parties.
On a previous experience CVA successfully sold a commercial property for us achieving a outanding result.
Ian Griggs
aIWe would like to highly recommend Ian Angelico of CVA. He was introduce to us by a friend, who is a very successful property developer. With Ian's experience and insight, Ian gave us very sound and knowledgeable advice. His insight enabled us to proceed with a measured and logically planned campaign. At all times Ian kept us informed and was always polite, respectful and was always available to speak with us. He regularly rang to inform us of the current situation and gave advice and explanations of our progress. We have no hesitation in recommending him and would definitely use him for any future commercial sales.
Andrzej Kowalski
CVA did an outstanding job auctioning 2 properites for me over the last year. The sales results were well beyond my expecations. The CVA team was very well organised, detailfocused and above all were highly motivated to achieve the best possible sales results. Well done CVA..
john ferronato
JStaff was very helpful, kept me informed on the inspections, and was able to find the right tenant for me, I would highly recommend CVA..
Samuel Heynemann
SStan has been highly professional and friendly throughout the journey without any feeling of pressure to make a decision. He communicated honestly and openly and provided helpful advice throughout the process. It has been a great experience dealing with Stan!
George Fisscher
John Nockles completed the sale of a commercial property in Sandringham; provided excellent level of service and good communication at every step in the process. Would highly recommend to others.
Mary Mangos
Positive: Professionalism, Quality, Responsiveness, Value
The CVA team exceeded our expectations during a recent commercial property sale. Their marketing plan, execution and communication was effective and professional. Thank you to Ian, Luca and Corey, and the rest of the CVA team for all of your hard work and efforts. We appreciate it.
Dawn Phillips
