SAL MON
SAL MON
SAL MON
SAL
01. POINT OF INTEREST 02. POINT OF VIEW
03. PROPERTY DETAILS
04. UPCO’S POINT OF VIEW
05. LOCATION
06. SUBURB PROFILE 07. PROPERTY PARTICULARS 08. CONTACT DETAILS
POINT OF INTEREST
BUILDING AREA
LAND AREA
Vacant Land
3,287 sqm*
ZONING Capital City
TENANCY
Vacant Possession
METHOD OF SALE/LEASE Private Sale
SALE TERMS
10% deposit, balance 60/90 days
These days, the only way you’d have access to nearly an acre of land this close to the CBD is to rent a bulldozer. This significant parcel of land within sight of the West Gate will pique the interest of every land banker, developer, and owneroccupier in Melbourne.”
JARROD MORAN DIRECTOR – AGENCY
POINT OF VIEW
Just off the West Gate and just on the market to purchase or strategically lease, this mammoth land prize gives a new meaning to a valuable grassroots investment.
- 3,287 sqm* total land area.
- Favourable Capital City Zoning.
- 39 m* of frontage to Salmon Street.
- Rare vacant site ready to value add.
- Suit owner occupiers or developers.
- 200 m* to the West Gate Freeway.
- 800 m* to the Citylink.
- 10 mins* from the CBD.
Whether you’re looking to develop something mixeduseful, or simply secure the block for storage and quick access from every point of Melbourne — this blank canvas is only getting greener.”
DANIEL PHILIP DIRECTOR - SALES
PROPERTY DETAILS
Measuring a staggering 3,287 sqm*, the generous rectangular land parcel commands attention as you get off or onto the Salmon Street overpass. The rare vacant site is perfectly suited to turn into a mixed-use development, mirroring the successful ones in the area.
With a perimeter that just keeps stretching further, the future for 101 Salmon Street is just as endless. The neighbouring industrial and retail offerings showcase the appetite for owner-occupiers to set up shop here for good, while the booming Fisherman’s Bend residential builds continue to pull more young professionals into the area. However, the lack of purely vacant land this close to the CBD also answers the call for oversized storage with arterial benefits.
A PLANNING POINT OF VIEW FROM UPCO
101 Salmon Street, Port Melbourne is located within the Wirraway Precinct of the Fishermans Bend Urban Renewal Area (FBURA). The FBURA consists of 5 precincts and is the largest urban renewal area in Australia, covering approximately 480 hectares of land in the heart of Melbourne. Government envisages that the precinct will be home to approximately 80,000 residents and provide employment for up to 80,000 people by 2050.
ZONING
The site is located within the Capital City Zone Schedule 1 - FBURA (CCZ1), the purpose of which is to encourage urban renewal that allows for a range of uses and sustainable design outcomes, whilst supporting the continued operations of strategically important employment uses. A wide range of uses do not require a planning permit on this site, including but not limited to accommodation, childcare, education, office and place of assembly.
LAND USE AND BUILT FORM PARAMETERS
Design and Development Overlay Schedule 33 – Fishermans Bend Wirraway Precinct (DDO33) encourages a mid-rise building form for the site, with a preferred maximum height of 8 storeys. A street wall height of between 4 and 6 storeys is preferred to Salmon Street, with upper levels set back at least 5m from all boundaries. DDO33 also nominates a future laneway along the site’s northern boundary, with the land required to deliver this infrastructure shared between the site and its northern neighbour. For future residential projects, the relevant planning framework sets out expectations for dwelling mix and diversity, including provision for social and affordable housing. The site is affected by an Environmental Audit Overlay (which identifies it as potentially
contaminated) and is located in an area of aboriginal cultural heritage sensitivity. These designations may require qualified investigations to inform a future development proposal, depending on the proposed land use and development parameters.
DEVELOPMENT POTENTIAL
An Infrastructure Contributions Plan (ICP) is currently being developed by the State Government as a vehicle to facilitate public works to support new development within the FBURA. It will set out development contributions payable for each approved new development within the precinct. The future development potential of the site will not be unlocked until the ICP is finalised and incorporated into the Planning Scheme. However, once that occurs the site represents an excellent future development opportunity within the evolving mixed use context of Fisherman’s Bend.
A previous planning permit issued for the site allowed the construction of a mixed-use building comprising dwellings, retail and commercial floor space, communal facilities and associated car parking, providing a further insight into the future development potential of the site.
PLANNING ADVICE
This site summary has been prepared by Marc Ellenbroek. If you’d like to discuss this site, get in touch with UPco.
MARC ELLENBROEK DIRECTOR
03 8648 3500
MELLENBROEK@UPCO.COM.AU
UPco is a specialist statutory planning collective based in Melbourne. If you’d like to learn more, visit: upco.com.au/wp-content/uploads/2022/09/UPco-OnlineCompany-Profile.pdf
LOCATION
ALL SIGNS POINT TO: SALMON STREET
Moments from the West Gate Freeway and only 10 minutes from the CBD, the top end of Salmon Street is about as expensive and highly sought after as Salmon gets. Storage is top of mind here with a large Kennards Self Storage sitting opposite, but there’s also a Bowens, Bermar winemaking, Anytime Fitness, and consulting services. Papa’s Box feeds and caffeinates the area while the 235 and 606 buses pick up any commuters.
It’s not all industrial and logistics, however. The JL Murphy Reserve is a lush green space catering to Port Melbourne’s residents who need a runaround or Baseball hit. It’s near here where you’ll find the Woolworths, Dan Murphy’s, Bunnings, and Bob Jane T-Marts at Fishermans Bend, a community hub for retail and running errands.
Port Melbourne could be called Short Melbourne, given the driving time into the CBD takes a couple of songs to play through. This is mainly thanks to the West Gate which will also take you through to the east or south with ease, but the Citylink is also only 800 m* away and will get you to any other point in Melbourne fast.
AND THE POINT?
If you’re quick enough, you won’t need to compromise on either the size or the location for your commercial ambitions. But once it hits the market, this significant Salmon land parcel so close to the CBD will be a flash in the pan.
SUBURB PROFILE
ON THE MAP: PORT MELBOURNE
The first factory here was Victorian Sugar Works in the 1870s, and the commercial outlook has only got sweeter ever since. But it’s residential too, with the significant development of boutique apartment blocks providing young professionals with a convenient and modern housing solution. The City of Melbourne has predicted an average annual growth rate of 34.3%, with jobs offered here also increasing annually by approximately 4.5%.
The Fishermans Bend project is poised to be a transformative development for Melbourne, with wide-reaching impacts across the city’s economy, infrastructure, property market, and community life. The project aims to create around 80,000 jobs by transforming the area into a hub for advanced manufacturing, engineering, and design industries. The large-scale nature of the project will attract significant domestic and international investment too, particularly in sectors like technology, innovation, and green industries.
As Fishermans Bend develops, property values in the area and surrounding suburbs are likely to increase thanks to improved amenities, infrastructure, and the area’s transformation into a highly desirable place to live and work. The demand for commercial property, especially in Williamstown North, Port Melbourne, and Southbank, is expected to rise as businesses look to establish a presence in this new economic hub.
The University of Melbourne has already deemed Port Melbourne to be an industrial and commercial precinct for future generations. They’re building a bold new engineering and design campus at
Fishermans Bend on a 7.2 ha* site, set to attract a world-class campus for large, experimental research, hands-on learning and collaboration within the industry. Opening in 2026, this precinct will attract the world’s brightest for trailblazing innovation.
https://www.fishermansbend.vic.gov.au/precincts/innovation-precinct
https://www.fishermansbend.vic.gov.au/precincts/innovation-precinct
OUTGOINGS
SITE MEASUREMENTS
Council – $27,492.65 p.a* (2024)
Water – $254 p.a* (2024)
Land Tax – $83,325 p.a* (2024) (Single Holding)
Frontage to Salmon Street – 39.35m*
Western Side Boundary – 39.35m*
Northern Side Boundary - 83.47m*
Southern side boundary - 83.47m*
TITLE PARTICULARS Certificate of Title – Volume 10836
Folio 258
Lot 2 on Plan of Subdivision 526254
ZONING
PLANNING OVERLAYS
DDO33 - Design And Development
Overlay - Schedule 33
EAO - Environmental Audit
Overlay
ICO1 - Infrastructure Contributions
Overlay - Schedule 1
PO1 - Parking Overlay - Precinct 1
MUNICIPALITY
City of Port Melbourne
Capital City Zoning
CONTACT DETAILS
JARROD MORAN DIRECTOR – AGENCY
M | 0413 251 621 E | jarrod.moran@cva.melbourne
POINT OF INTEREST
The key word you’re looking for is knowledge. It’s Jarrod’s established market understanding, extensive business experience and strong work ethic defined by motivation and dedication, that makes him a seasoned asset not just to CVA but to your day-to-day. And it’s this energy that amplifies opportunity — in Melbourne, in the market and in the minds of his clients.
POINT OF VIEW
“The commercial and industrial property market is made up of two key elements: opportunities and requirements. In identifying and negotiating the right fit for each client, it is not just our ambition to achieve the best possible outcomes, but a way of ensuring the complete picture.”
DANIEL PHILIP DIRECTOR - SALES
M | 0439 977 121
E | daniel.philip@cva.melbourne
POINT OF INTEREST
An agent that turns first impressions into lasting commitments. Since the early days of his career, Daniel has established a level of service that is defined by in-depth market knowledge, expert advice and responsive communication. Committed to creating value in the commercial real estate opportunities he matches with his client’s objectives, and the ability to think outside the square — especially if that extends well beyond Melbourne’s inner-city grid.
POINT OF VIEW
“Commercial real estate is underpinned by longevity. In the loyal client partnerships we establish and the value we create on a trusted basis, it’s a partnership that starts here, but sees each individual reach their own objectives.”
SAL MON
Disclaimer: This report has been compiled on the basis of information available. Though efforts have been made to verify or establish the accuracy of all material, it is not possible to warrant that it is accurate. Some predictions are estimates only and necessarily based on assumptions which may not occur. All parties should make their own independent enquires with regard to all the information contained in this report. The report is intended to be general information only and will not form part of any contract nor is it to be taken as any form of any representation, warranty or inducement. The agents and representatives do not accept any responsibility for and will not be liable in respect of any of the contents of this report.
*Approximately
