Vanguard Markets | Monday, September 1, 2014 | Issue 008
JAYWALKER
Soft power, hard facts ! page VM2 P-Square performing in Abidjan, Cote d’Ivoire
ECONOMY
The myth of Nigeria’s endangered middle class
Beyond reach: Shirts on display at the Ermenegildo Zegna store in Lagos. The company said that its strategy in markets like Nigeria is to target the top 1 per cent of the population, or perhaps even less
ECENTLY, CHIEF Olusegun Obasanjo, a former president, went on record to berate the administration of President Goodluck Jonathan for decimating the country’s middle class. Addressing a 150-strong delegation of the Nigerian Market/Traders Council he narrated how Nigerians that ought to be well-to-do under normal circumstances are unable to purchase new cars under the prevailing economic situation.
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He cited the case of a medical practitioner to buttress his point. ‘A friend of mine, Dr. Okoro, a medical doctor, his wife is also a medical doctor and they have a daughter too, who is also a medical doctor. Between the three of them, they could not afford a new car. They had to go to Saudi Arabia – in search of greener pasture.’ The case of the three Dr. Okoros was, no doubt, used by the jocular retired general, to illustrate the difficulties faced by many well educated Nigerians unable to pay for
Between 2000 and 2014, Nigeria’s middle class grew by 600 per cent to 4.1 million households or 11 per cent of households in the country — Simon Freemantle, Standard Bank the consumer comforts their peers in developed countries take for granted. Without question, the Nigerian economy has undergone a series of painful adjustments since the global financial crash 0f 2008. In-
terest rates have gone up, companies have trimmed headcount and slashed hiring rates, new listings on the Nigerian Stock Exchange have petered out to a trickle, and investments in new plants have gone under review.
Yet, it takes a leap of presumption to infer from these that the Nigerian middle class is an endangered species. On the contrary, the evidence is that Nigeria is weathering the storm. A quick rundown of the facts shows that annual growth rates remain respectable in the middle single digits, the power sector is showing signs of resurrection, and there is growing business confidence that the worst is over. The growth of the middle class, which is just one substract from many other indicators of the country’s economic advance, continues apace. Whether this is solely because of or in spite of the policies of the federal government is another debate altogether. A week before Obasanjo’s comments, Standard Bank, South African financial services giant trading as Stanbic IBTC in Nigeria, published a report, Understanding Africa’s middle class. It examines the fate of the middle class across 11 sub-Saharan countries - Angola, Ethiopia, Ghana, Kenya, Mozambique, Nigeria, South Sudan, Sudan, Tanzania, Uganda and Zambia - since the wave of economic liberalization and privatization launched at the start of the millennium. Indirectly, it also interrogates the meaning and correct application of the term middle-class in Africa.
! Page VM3
Inside Spotlight directs its beam at the flaring career of Andrew Alli, CEO, Africa Finance Corporation.
! Page VM6 FOREX RATES
$/N
155.23
155.4 155.3 155.2 155.1 155.0 Fr
Mo
Tu
We
£/N
Th
Fr
257.4179
257.6 257.5 257.4 257.3 257.2 Fr
Mo
Tu
We
Euro/N
Th
Fr
204.7639
206.0 205.5 205.0 204.5 204.0 Fr
Mo
Tu
We
YUAN/RENMINBI
Th
Fr
25.2661
25.28 25.26 25.24 25.22 25.20 Fr
Mo
Tu
We
Th
Currency
Central Rate
SWISS FRANC
169.743
YEN
1.4929
CFA
0.3019
WAUA
234.9074
RIYAL
41.3891
DANISH KRONA
27.4724
SDR
235.6702
Fr
FIXED INCOME & FOREX
FGN Bonds & TBills 840B
FGN Bonds Treasury Bills
11.7
630B
11.3
420B
10.9
210B
10.5
0B
1M 2M
NITTY
3M 6M
9M 12M
10.1 15/08
20/08
25/08
28/08
O/N 1M
NIBOR 15.5
3M 6M
21/08
26/08
29/08
163.0
14.5
162.5
13.5
162.4
12.5
162.1
11.5
161.8
10.5 18/08
Bid Ask
FX ($/N)
161.5 18/08
21/08
26/08
29/08
18/08
21/08
26/08
29/08 Source: FMDQ
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