Year in Review
We create spaces that work for communities that work.
In 2024, Custer was the recipient of the Steelcase Premier Partnership award for top performance in the previous year. The Premier Partners program has proven to strengthen our dealer partnership with the leading contract furniture manufacturer in the world, aligning us with Steelcase core values and bringing superior value to our customers.
While all Steelcase dealers in the United States and Canada routinely meet high standards for quality and performance, Custer is proud to be among a small sample of Authorized Steelcase Dealers that stood out as extraordinary partners in 2023 – all of which consistently engage with Steelcase, their customers, influencers, and community to deliver exceptional value.
Custer remains proud of our commitment and leadership in achieving the criteria for this prestigious award. Our entire team is exceedingly grateful for the opportunity to continue supporting our loyal customers, and empowering the work they do.
Dear Valued Partner,
As we step into 2025, I’d like to take a moment to reflect on the meaningful work we accomplished together throughout our 43rd year in business. In 2024, we focused on building deeper connections with our communities, enhancing well-being, and preparing our organization for the transformative wave of industry innovation, including AI and adaptive design technologies.
Since 1981, we’ve been guided by the core belief that great communities are built in great spaces. This principle has driven us to deliver exceptional environments that inspire people and organizations to thrive. In 2024, we were honored to be named a Steelcase Platinum Partner for the sixth consecutive year, a recognition of our commitment to excellence and the communities we serve.
Our work this year emphasized creating spaces that promote wellbeing by supporting the physical, emotional, and cognitive health of the people who experience the spaces we deliver every day. We leveraged industry-leading design and emerging technologies to enhance the way we deliver smarter, more adaptable environments.
Equally important is our always present dedication to community. We expanded efforts in education, hospitality, and healthcare environments, affirming our belief that thriving communities are at the heart of meaningful work. Additionally, we strengthened our focus on diversity, equity, inclusion, and belonging. By learning and evolving within our own culture, we have become stronger partners for each of you and your organizations, bringing forward the best of what we’ve learned.
As we look ahead to 2025, we are ready to embrace new challenges and opportunities. Technology and innovation will continue to shape the future of the workplace, and we are eager to deliver even more inspiring solutions. Together, we will build on our momentum and create spaces that empower the next generation.
Before we fully dive into the future, let us celebrate and reflect on the accomplishments that defined our 43rd year in business.
Thank you for being an integral part of our journey. We look forward to serving you and your organization in 2025.
With warmest regards,
Todd Custer President + CEO
The Communities We Transform
In 1981, Custer was founded on a bold idea: that well-designed spaces do more than improve how people work—they shape how communities connect, collaborate, and thrive. Grand Rapids became the foundation of this vision, and from the start, our mission was clear: to deliver more than just furniture. We aimed to transform how organizations operate and how communities flourish.
As our reputation for innovation and impeccable customer service grew, so did our reach. In 1998, we extended our expertise beyond Grand Rapids to serve the Battle Creek and Kalamazoo regions. By 2013, we had established a presence in Traverse City and the Upper Peninsula, bringing our passion for transformation to Northern Michigan. In 2018, we crossed state lines, proudly expanding into Fort Wayne, Indiana.
Over the past four decades, our services have grown to include comprehensive interior design, furniture, flooring, installation, and project management solutions. While the scope of our work has evolved, our belief remains steadfast: great spaces unlock potential and create lasting possibilities—for individuals, organizations, and communities alike.
The map to the right highlights the density of businesses and organizations we had the privilege of partnering with in 2024. Each point represents a story of collaboration and transformation, demonstrating the reach and impact of our work across the regions we serve.
Well-designed spaces can transform an organization, but great spaces can transform a community.
This year’s edition of Year in Review dives deeper into the stories behind these projects, showcasing how the spaces we designed continue to enrich the communities we are proud to call partners.
Elevating Well-being Through the Workplace Experience
Leveraging Furniture and Flooring Solutions to Enhance Workplace Well-Being.
At Custer, we understand that the right furniture and flooring selections can transform an organization by enhancing comfort, focus, concentration, and collaboration. When employees feel their best, they work their best. Our comprehensive solutions are designed to elevate well-being, creating environments where individuals and teams can thrive.
Our furniture offerings are thoughtfully curated to support various work styles and preferences. From ergonomic seating that promotes proper posture to adaptable workstations that encourage movement, we prioritize comfort and health. By integrating these elements, we help reduce fatigue and discomfort, enabling employees to maintain focus and productivity throughout the day.
Flooring plays a crucial role in the overall ambiance and functionality of a workspace. With our strategic merger with Century Flooring, we have expanded our expertise to provide flooring solutions that enhance acoustics, improve air quality, and offer aesthetic appeal. The right flooring can create a sense of warmth and professionalism, contributing to a positive work environment.
By choosing furniture and flooring solutions that align with your business and its employees, you can foster a culture of well-being and efficiency. At Custer, we are dedicated to delivering spaces that not only meet functional needs but also inspire and elevate the human experience. When your team feels comfortable and valued in their environment, they are empowered to perform at their highest potential.
"From start to finish, Custer's team exhibited professionalism, attention to detail and a commitment to quality that exceeded our expectations. The craftsmanship to the actual product is top-notch."
B.J. General Manager, Ada Hotel
Custer played a pivotal role in the transformation of Parkview Kosciusko from an outpatient-level hospital to a comprehensive inpatient facility.
Originally established as an 86,000-square-foot outpatient center in 2016, the hospital has now expanded to 174,000 square feet, complete with a dedicated Oncology department. This transformation not only enhances the hospital's capacity but also introduces newly designed care spaces to meet the increasing demand for comprehensive healthcare services.
The expansion is not just about physical growth; it represents Parkview's growing relationship with the community and its commitment to becoming a leading healthcare provider.
Parkview Kosciusko Hospital | Warsaw, IN
Project Partner: Weigand
Product Partners:
Steelcase, Carolina, Coalesse, Cramer, H Contract, InterMetro, KI, Kwalu, OFS, Versteel, and Wieland
A key feature of this expansion is the outdoor courtyard that bridges the old and new sections of the hospital. This space not only offers a beautiful setting for oncology patients receiving treatment but also facilitates the addition of new patient rooms, thanks to the extra windows that allow natural light to flood in. The hospital's commitment to creating a healing environment is evident in every aspect of the expansion, from the architecture to the services offered.
With the ability to provide both inpatient and outpatient services, Parkview Kosciusko Hospital will be equipped to address most medical needs.
By collaborating with a diverse range of product partners, including Coalesse, Steelcase, and Kwalu, Custer guaranteed that the space was equipped with the best furniture solutions specifically designed to meet the needs of both patients and staff.
Transformed spaces for better care
The recent expansion at Kalkaska Memorial Health Center marks a notable achievement for the Kalkaska community.
The new two-story 14,000 square foot Acute Care Pavilion, enhances the hospital's capacity to provide critical services.
This expansion includes emergency and inpatient services, featuring patient care rooms, isolation treatment rooms, and behavioral health rooms. The design prioritizes improved safety for both patients and staff, ensuring a secure and efficient environment for healthcare delivery.
Before Custer's involvement, Kalkaska County faced a pressing challenge: the healthcare needs of the community were outpacing the existing hospital space. The growing demand for health services required a strategic solution to manage this expansion effectively.
Custer stepped in to address these needs by providing a comprehensive solution that included Steelcase task chairs, panels to create state of the art nursing stations on both floors, as well as waiting room and exam room furniture. These additions not only enhanced the functionality of the space but also contributed to a more comfortable and efficient environment for both patients and healthcare providers.
This redesign goes beyond a simple infrastructure upgrade; it is a valuable contribution to the community. The hospital has transformed into a warm and inviting space for community members around the clock. The addition of height-adjustable desks and ergonomic seating underscores the hospital's dedication to offering a flexible and accommodating environment.
The intentional design and carefully chosen furnishings ensure that the Kalkaska Memorial Health Center is well-equipped to address the community's changing healthcare needs for the future.
Project Partners: Architecture Technology | Spence Brothers
Product Partners: Steelcase
Kalkaska Memorial Health Center | Kalkaska, MI
The lobby of Calvin University's Prince Conference Center has recently undergone a significant transformation, breathing new life into a space that was overdue for an update.
As the heart of the hotel and conference center, the lobby is a lively space where guests and students alike congregate. There was only one issue: The space was outdated which contributed to an unwelcoming atmosphere. The goal was to revamp the space to reflect a more refined and inviting hospitality environment.
To achieve this transformation, the old carpeting was replaced with a lighter-colored option. This change helped to brighten up the space, while still incorporating hints of burgundy to honor the school's colors. The outdated wallcoverings were removed and replaced with a vibrant, new design from Momentum Wallcovering, which introduced a sense of elegance and a modern touch to the space. The design team focused on creating a space that was not only aesthetically pleasing but also functional for guests.
Calvin University Prince Conference Center | Grand Rapids, MI
Product Partners:
We introduced multiple lounge settings, complete with laptop tables, to cater to guests who might need to work or relax for varying lengths of time. The seating arrangements were thoughtfully designed to accommodate different postures, ensuring comfort and functionality for all visitors.
By updating the older features and making thoughtful design choices, the space was transformed into a more inviting and functional area. The introduction of new carpeting, wallcoverings, and lounge areas contributed to a pleasant and welcoming atmosphere. This enhanced environment is something guests can appreciate, whether they're attending a conference or just passing through.
Steelcase, Blu Dot, Bolia, Coalesse, Extremis, Flos, Momentum Wallcovering, Orangebox, and West Elm
Grace Health’s newly updated facility goes beyond a simple refresh; it’s about creating a space that caters to the evolving needs of its healthcare professionals and their patients.
A key feature of this update is the introduction of height-adjustable workstations, which enhance ergonomic health by allowing staff to alternate between sitting and standing. This flexibility is essential in healthcare.
Additionally, space planning was important as Custer's team set up private areas for telemedicine calls, understanding the growing need for virtual consultations. These spaces ensure privacy and confidentiality, helping healthcare providers connect with patients remotely without sacrificing the quality of care.
Custer’s involvement in Grace Health’s facility update in Battle Creek showcases the impact of thoughtful design and strategic planning. By focusing on ergonomic solutions, efficient storage, and a welcoming atmosphere, Custer has helped create a space that supports healthcare professionals and enhances the patient experience.
Ergonomic solutions transform healthcare spaces
Project Partners: Seven Generations | CSM Group
Product Partners: Steelcase and AMQ
Grace Health | Battle Creek, MI
Innovation at the Core of Design
How Innovation Powers Every Solution We Deliver.
At Custer, our Design team thrives at the intersection of creativity and technology, delivering innovative solutions that transform workspaces. By leveraging cutting-edge tools such as AI, 3D visualization, and the latest design trends, we craft environments that are not only visually stunning but also highly functional. Each project begins with a deep understanding of your unique needs, ensuring we deliver solutions that reflect your vision while promoting productivity and collaboration.
Innovation isn’t just a buzzword—it’s how we approach every project. Our designers utilize advanced tools, including live design technology, animation, and virtual reality walkthroughs, to help clients visualize their spaces before they’re built. This immersive experience allows you to make informed decisions in real-time, ensuring every detail aligns with your business goals. The result? Spaces that inspire creativity, efficiency, and growth.
From concept to completion, our team works closely with you to incorporate the latest design trends and innovations that best serve your organization. Whether it’s biophilic elements, acoustic solutions, or technology integration, we create spaces that balance aesthetics and functionality. Every design choice is informed by thorough collaboration and feedback, ensuring that the final product aligns seamlessly with your vision.
Custer’s Design team doesn’t just design spaces—we shape your workplace experiences. By combining human-centered design principles with cuttingedge resources, we craft environments that adapt to your organization’s evolving needs. Whether you’re looking to create a modern, open workspace or a sophisticated private office, our commitment to innovation ensures your space is not only beautiful but also future-ready.
"Custer truly understood our vision and brought it to life with innovative designs that perfectly blend functionality and aesthetics. Their expertise in space planning and furniture selection has transformed our workplace into a modern, efficient, and inspiring environment."
J.H. CEO, Bloom Credit Union
Library transformation boosts interactive learning
Calvin University Heckman Library | Grand Rapids, MI
With the latest campus update at Calvin University, students and staff can now explore new ways to promote innovation and collaborate.
Calvin University has always been known for its dedication to academic excellence and community involvement, and the newly renovated Hekman Library is a shining example of this commitment. Centrally located on campus, the library has been transformed to enhance both its functionality and aesthetic, making it a vibrant center for learning and collaboration while accommodating the evolving needs of Calvin University's students and staff.
Project Partners:
Centerbrook Architects
Product Partners:
Steelcase, Agati, AMQ, Bernhardt, Coalesse, EGR, Fleetwood, and KI
Custer played a pivotal role in the renovation of the Hekman Library, emphasizing flexibility, aesthetics, and functionality. The library's design offers various seating options from quiet study areas to collaborative workspaces. There are also meeting room spaces equipped with the latest technology, ideal for group projects and presentations.
Our partner company, CS Erickson, provided all the AV technology solutions throughout the newly renovated library. CSE managed the installation and programming of various systems, such as displays in conference rooms, a paging system, a projector setup, and speakers for the small live venue space in the basement. They also installed
two large DvLED video walls and several touch panels throughout the facility. Their expertise and dedication guaranteed that the library's AV technology was up-to-date and effective, enhancing the experience for all visitors.
This project highlights the importance of intentional design and collaboration. Custer's work on the Hekman Library renovation has created a flexible space that caters to the everchanging needs of Calvin University's students and staff for many years to come. The space is now well-prepared to support the academics of Calvin University's community, serving as an integral part of campus life.
LVZ Financial Planning has recently completed a considerable office transformation at their Holland, Michigan location.
The challenge LVZ faced was a space that felt outdated, unwelcoming, and inefficiently utilized. Recognizing these issues, LVZ partnered with Custer to reimagine their workspace and create a more inviting and functional environment.
New
Project Partner:
Schippers Construction
Product Partners:
Steelcase, Blu Dot, and Global
Custer's solution was to open up the space by removing several walls and installing Steelcase’s Everwall, creating a more open and airy atmosphere. This transformation greatly increased natural light access, boosting the office's ambiance and energy. The redesign also improved the flow of the space, making it more conducive to collaboration and productivity. In addition to the structural changes, Custer provided flooring solutions throughout the space and designed custom case-work for the reception area and the coffee bar. New conference rooms and additional workstations were introduced, ensuring that the office could accommodate the growing needs of LVZ's team.
By incorporating products like flex height adjustable desks and screens, as well as migration height adjustable desks, the office now promotes a modern, flexible workspace that can adapt to various work styles and preferences. This not only transformed LVZ’s office into a more welcoming and efficient space but also fostered a sense of community and innovation. With a workspace that truly reflects their values and work style, LVZ is well-equipped to continue thriving in their industry.
A seamless office transition
Custer partnered with Bloom Credit Union to thoughtfully transform their new office in Grand Rapids, Michigan.
Bloom Credit Union was preparing for a big move to a new location. This transition was not just about logistics but also a major adjustment for their employees. They aimed to create a space that was both beautiful and functional, ensuring it would boost productivity and employee satisfaction. Bloom Credit Union was intentional with every piece of furniture and design choice, ensuring both practicality and efficiency.
Custer’s role was to find solutions that met Bloom Credit Union’s functional and aesthetic needs while staying within budget. The new space had to accommodate various work environments, including conference rooms, a board room, private offices, open offices, a training room, filing areas, and a break room/lounge.
We identified the ideal product solutions from our trusted partner, Steelcase, to meet not only their functional and aesthetic requirements but also their budgetary goals.
This comprehensive selection process ensured that every item, from height-adjustable desks for ergonomic workspaces to storage units, was chosen with precision.
Bloom Credit Union | Grand Rapids, MI
Project Partners: Newco Design Build LLC
Product Partners: Steelcase, AMQ, Blu Dot, Coalesse, and West Elm
Additionally, task chairs, conference tables and chairs, lounge seating, and training tables and chairs were meticulously selected to address the specific needs of each area, ensuring a cohesive and efficient workspace.
What sets Custer apart is their dedication to customer satisfaction. They were incredibly responsive to our needs and preferences, ensuring every aspect of the project met our high standards.
J.H. | President + CEO, Bloom Credit Union
The result was a beautifully designed, highly functional workspace that met all of Bloom Credit Union’s needs to bring their vision and values to life. The new environment was not only aesthetically pleasing but also practical, making the transition smoother for employees.
By focusing on purposeful spending and leveraging the expertise of Custer, Bloom Credit Union successfully created a new office space that balanced aesthetics with functionality, all within their budget.
Redefining the patient experience
Parkview Health Southwest Outpatient Center | Fort Wayne, IN
Partner: Weigand
Product Partners:
As outpatient care becomes increasingly more common, Parkview Health partnered with Custer to bring their vision of a new three-story, 98,100-square-foot facility to life.
The solutions provided by Custer were designed to enhance the overall experience within the new Outpatient Center. The project included the creation of three inviting lobbies, a modern conference room, and private offices that offer both privacy and comfort. Additionally, six large care team pods were developed to facilitate collaboration among healthcare professionals, while multiple staff breakrooms and touchdown areas were designed for relaxation and informal meetings.
Specialty medical areas, including ED exam rooms, MRI and mammogram suites, pathology and lab spaces, and receiving/tool and tech areas, were carefully planned to meet the specific needs of medical staff and patients.
By working with a variety of product partners such as Martin Brattrud, Steelcase, and Versteel, Custer ensured that the space was furnished with the highest quality solutions tailored to the needs of both patients and staff. This location marked a significant milestone for Parkview Health as it was the first to incorporate the Embold seating line in its waiting areas, showcasing a fresh approach to comfort and design.
This Outpatient Center was the first clinical space to feature an emergency department outside of Parkview Health's regular campuses, highlighting their commitment to expanding accessible healthcare services. The new facility also played a crucial role in the expansion of their Southwest campus, further solidifying Parkview Health's presence and dedication to serving the community with the best medical care and facilities in Northern Indiana.
Project
Steelcase, Carolina, Cramer, ERG, IOA, KI, Knu, Krug, Martin Brattrud, Spec, Stance, Versteel, and 9 to 5
Personalized Spaces, Perfectly Executed
Our Project Management Expertise in Delivering Personalized, Ready-to-Work Spaces.
At Custer, we believe that no two spaces should be the same. Our Project Management team ensures that your installed workspace is tailored to meet your specific needs, style, and functionality. From the initial pre-install planning kickoff to final punch list completion, our dedicated experts take the time to understand your vision and bring it to life. We are committed to making your space uniquely yours, creating an environment that reflects your business's identity and values.
The success of any workspace depends on meticulous attention to detail. Our project managers go beyond simply delivering and assembling furniture—they oversee every phase of the process with precision. By coordinating with vendors, construction teams, and subcontractors, we ensure that your furniture is assembled perfectly and aligned with your exact specifications. The result? A new-to-you space that exceeds your expectations.
Our Project Management process begins well before the first piece of furniture is delivered. By planning for every detail, including managing lead times, delivery schedules, and product tracking, we eliminate surprises and ensure a seamless experience. Whether it’s coordinating with multiple stakeholders or utilizing eco-friendly resources for moves, we prioritize efficiency and sustainability while keeping your goals at the forefront.
When your space is complete, it’s not just ready—it’s ready for you. We understand the importance of a smooth transition, so we ensure your space is functional, comfortable, and personalized the moment installation wraps up. Our commitment to excellence means that you and your team can step into your new environment and start working right away, without disruptions or delays.
"We are grateful for the guidance, education, support, design, delivery, installation and follow up. The fact that warranties and other service level agreements remain–and we know we can always reach out–is solidly founded in the experience we had with you."
G.C. COO + CSO, Northwestern Mutual
Skytron recently teamed up with Custer to transform and reimagine their corporate headquarters in Grand Rapids, Michigan.
The renovation was driven by a pressing need to accommodate new hires and modernize an office that had remained unchanged for nearly two decades. Recognizing the importance of attracting and retaining talent, Skytron sought to create a dynamic environment that would encourage employees to spend more time in the office.
To achieve this, they partnered with Custer to develop a hybrid workspace where most private offices and workstations would be free address, allowing for greater flexibility and adaptability. The new space introduced a variety of hybrid and shared offices, along with additional collaboration spaces designed for team projects, virtual meetings, and focused work. Several small to medium-sized conference rooms were strategically placed throughout the office, enhancing the functionality of the space.
The showroom work area was opened up, with shared collaboration spaces added along the windows to ensure that all employees could enjoy natural sunlight. The café area was expanded and upgraded to offer a range of seating options and additional amenities, creating a welcoming environment for relaxation, customer visits, and informal meetings.
The introduction of height-adjustable workstations and soft seating throughout the office marked a significant change from the previous setup, which only had a few lounge chairs in the lobby.
Skytron | Grand Rapids, MI
Project Partners:
CS Erickson | Veneklasen Construction
Product Partners:
This redesign was important as it provided employees with more options and control over their work environment, allowing them to choose from various postures and seating arrangements.
Skytron’s transformation was a collaborative effort, with substantial buy-in and input from its employees. This approach helped generate enthusiasm and energy around the office upgrades, ensuring a smooth transition to the new workspace.
The new office environment at Skytron stands as a testament to the power of thoughtful design and employee engagement in creating a modern, flexible workspace that meets the needs of a growing company.
We are truly grateful to Custer for their partnership and for bringing our vision to life, creating a workplace that will serve our team well into the future. Thank you, Custer, for demonstrating the importance of trusted partnerships.
G.M. | Vice President of Human Resources, Skytron
Steelcase, AMQ, Blu Dot, Enwork, Simii, and Sit On It
Collaborative design for student living
Indiana Tech Troder Hall | Fort Wayne, IN
Custer partnered with Indiana Tech to thoughtfully design their new residential hall in Fort Wayne, Indiana.
In late 2023, Custer collaborated with Indiana Tech to furnish and design the university’s newest residential hall, Troder Hall. While we had specific guidelines for the main floor’s furniture and layout, we enjoyed the creative liberty to design the smaller areas on the other floors.
Our initial concepts and renderings were well-received by the Indiana Tech team, as they effectively maximized the use of smaller spaces on the east and west sides of each floor. These designs created flexible and functional areas for study, collaboration, and socializing, ensuring that every level of the residential hall was both practical and inviting.
To maintain a cohesive look while aiding wayfinding, we used the same products on each floor but varied the color themes. This made it easy for students to identify their floor as soon as they exited the elevator.
We extended these color themes into the individual dorm rooms, particularly with the student chairs, ensuring a consistent and vibrant aesthetic throughout Troder Hall.
This project highlights our ability to blend functionality with design, creating spaces that are both practical and visually appealing.
Product Partners: Steelcase, Blu Dot, Coalesse, Hightower, and Vicarbe
Luxury flooring and scenic views
Railside Golf Club | Byron Center, MI
Photos
Railside Golf Club undertook an extensive interior redesign. Custer was thrilled to have provided all the commercial flooring throughout the new space.
After nearly a year and over $1 million in renovations, Railside Golf Club proudly opened a new restaurant within their facilities, Alder & Iron. The dining room and bar area have been fully updated, and a new 1,400-square-foot patio has been added. The restaurant offers stunning views of the golf course.
Custer offered a variety of flooring solutions, including luxury vinyl tile (LVT), carpeting, and ceramic tile, to enhance the different areas of the club.
Our work included carpet tiles in various sections, custom plaid carpet in the dining room, wood-look ceramic tile in the main areas, and tile flooring in the men’s restrooms, ladies’ restroom vanity, bar splash, and bar face.
We also installed a small portion of LVT in select areas. We put in a lot of preparation to ensure everything was perfect.
The final outcome is a beautifully renovated space that elevates the overall experience for club members and visitors, whether they are dining at Alder & Iron, hitting the course for a quick round of golf, or taking in the scenic views from the new patio.
Innovative design for enhanced collaboration
CSE Morse | Battle Creek, MI
In the summer of 2024, CSE Morse, a renowned custom fabricator and mechanical contractor with over a century of service across various industries, decided it was time for a move.
Before reaching out to Custer, CSE Morse faced challenges with their existing office space. They were rapidly outgrowing their current facilities, which were outdated and lacked the necessary infrastructure to support effective collaboration. Recognizing these issues, Custer worked closely with Driven Design Studio to design a layout that would accommodate CSE Morse's expanding team and foster a more collaborative work environment. The solution involved moving to a new building with ample meeting spaces, allowing for greater flexibility and interaction among team members.
To meet CSE Morse's needs, Custer designed conference rooms that support different postures, making meetings more dynamic. They also introduced customized drafting tables to boost workspace functionality and elevate the design vision for CSE Morse's new office space. Essential products, such as height-adjustable desks and drafting tables, provide ergonomic advantages and flexibility. Every decision was well thought out and implemented to bring maximum comfort and efficiency to the new office environment.
Project Partners:
Driven Design Studio | Cook Jackson Co.
Product Partners:
Steelcase, AMQ, Blu Dot, Coalesse, DWP, Enwork, HAT Collective, JTek, Simii, Three H, and West Elm
Photos by David Seekell
Innovative redesign and reuse approach
Northwestern Mutual | Grand Rapids, MI
Project Partners:
CS Erickson | Ghafari | Orion Construction
Product Partners:
Steelcase, Blu Dot, Coalesse, and Halcon
Custer had the opportunity to revamp the workspaces for four groups under the Northwestern Mutual umbrella.
These groups, all previously situated in the Campau Square Building in downtown Grand Rapids, were spread across a single floor and faced a common challenge: their lease was expiring, and the furniture was old-fashioned and inefficient. Many of the workstations were overly large, occupying precious space without offering much utility. This situation prompted their relocation to the Bridgewater Building in downtown Grand Rapids.
The move to a new building offered a fresh start with more space, but it came with its own set of challenges. The previous tenants had left behind all their old furniture. Our task was to reuse what we could while fitting more people into the new space. This required a strategic approach to redesigning the workstations and overall office layout.
We began by minimizing the footprint of workstations and lowering the panel heights to create a more open and collaborative environment. Every employee was provided with a height-adjustable desk, ensuring ergonomic comfort and flexibility. Access to natural light was a priority, so we positioned workstations to maximize exposure to sunlight.
To cater to the need for focused work and private conversations, we implemented numerous phone rooms and phone booths. These spaces were designed to facilitate heads-down work, phone calls, and virtual collaborative meetings without distractions. Snapcab phone booths were strategically spread out across the office, providing quiet spaces for employees to go to.
Conference rooms were another essential element of the new design. We included several of them, each equipped with the latest technology to support seamless meetings and collaborations.
Custer’s approach to redesigning the workspace for Northwestern Mutual and its partners resulted in a modern, functional, and innovative office design. By reusing existing furniture where possible and incorporating new ergonomic solutions, we created a space that effectively met the needs of Northwestern Mutual and its employees.
Community Transformation, Installed One Space at a Time
The Dedication of Custer's Installation Teams in Enhancing Community Environments
At Custer, our Operations and certified Installation teams are pivotal in transforming the communities we serve. Their dedication to excellence ensures that each project not only meets our clients' expectations but also contributes positively to the local environment. By meticulously bringing our clients' visions to life, our installation crew leaves a lasting, personal touch on every space, enhancing the well-being and functionality of workplaces throughout our community.
Our installers are the frontline ambassadors of our commitment to quality. As the final touchpoint for our customers, they exemplify precision and personal dedication, ensuring that every detail is flawlessly executed. This meticulous approach guarantees that the spaces we deliver are immediately ready for use, reflecting the unique needs and aspirations of each client.
Safety and professionalism are at the core of our operations. We equip every on-site team member with the necessary tools and personal protective equipment to minimize disruptions and safety risks. Our organized fleet, featuring GPS tracking on all vehicles, ensures efficient warehouse planning and secure transport of products to their destinations.
Beyond individual projects, our teams contribute to the broader community by adhering to LEAN principles, driving quality and continuous improvement throughout our operations. By implementing these practices, we've eliminated waste in both warehouse and field settings, making continual operational enhancements that benefit the community at large.
"Custer’s commitment to our shared vision and alignment with our core values—Partnering Philosophy, Long-Term Focus, and Integrity—were evident from start to finish. Their team’s professionalism and care delivered a workspace that balances functionality, aesthetic appeal, and alignment with our brand and commitment to innovation."
G.M.
VP of Human Resources, Skytron
Custer recently partnered with the Ada Hotel team to bring an exciting new boutique concept to life in the heart of Ada, Michigan.
Product Partners:
Steelcase, Carl Hansen, OFS, Studiocraft, and West Elm
In downtown Ada, a 36-room upscale hotel has opened its doors, offering a blend of comfort, luxury and local history.
This three-story hotel is more than just a place to stay; it incorporates elements of Ada’s past with meticulous detail, creating a unique experience for guests.
The hotel’s design was a collaborative effort, with OTJ leading the design specifications and Custer providing alternative solutions as needed, ensuring a cohesive and elevated aesthetic.
A highlight of the lobby design is the custom Studiocraft table, crafted as part of a special design feature by the architect team. This piece adds both elegance and functionality to the hotel’s welcoming atmosphere. The Moooi Horse Lamp is another unique and memorable piece, featuring a life-sized horse with a lampshade integrated into its design, adding a whimsical touch to the hotel’s decor. In addition, the array of products Custer offered throughout the space included Steelcase, Carl Hansen, West Elm, and OFS, along with a selection of commercial flooring options.
In the guest rooms, lounge and ancillary furnishings have been carefully selected to create a cozy and inviting atmosphere.
Meanwhile, the common spaces, including the lobby and atrium, feature stylish and functional designs that encourage relaxation and social interaction.
The opening of this boutique hotel is a big step for Ada. It’s a place where history and modern design come together.
Whether you’re from the area or visiting, Ada Hotel welcomes you to explore the charm and warmth of its great village.
Updated facility improves mental health services
Munson Healthcare | Traverse City, MI
Project Partners:
AECOM | Grand Traverse Construction
Product Partners:
Steelcase, Stance Health, and Wieland
Munson Healthcare has recently opened the doors to its newly renovated facility, aiming to meet the rising demand for improved mental health services in the greater northern lower Michigan region.
This initiative, working with Northern Lakes Community Mental Health Authority (NLCMHA) and a group of regional partners, aims to provide mental health, substance use disorder, and crisis services all in one place. The Grand Traverse Mental Wellness Center, partially funded by $5 million from the American Rescue Plan Act (ARPA), represents a step forward in offering coordinated care to individuals of all ages, regardless of their insurance or financial situation.
Custer played a pivotal role in equipping the facility with healthcare solutions tailored to meet the diverse needs of its patients and staff. The design includes Steelcase task seating and waiting room furniture, Stance Behavioral Health patient room beds, desks, and wardrobes, as well as Wieland Health patient recliners. These thoughtfully selected products are integral to creating a supportive and functional environment that enhances patient care and staff efficiency.
The renovated facility features a variety of specialized environments, including patient rooms, dining areas, group rooms, consultation spaces, waiting rooms, and medical staff offices. Each area is designed to promote healing and well-being, ensuring that patients receive the highest standard of care in a comfortable and welcoming setting. As Munson Healthcare takes on the role of fiduciary for the ARPA funds, this project underscores their commitment to improving mental health services and supporting the community's overall wellness.
Collaborative spaces to inspire young minds
In collaboration with TowerPinkster, Kentwood Public Schools embarked on an exciting project to construct a new building, aimed at strengthening their commitment to early childhood education.
Kentwood Public Schools aimed to create an environment that would inspire and support both students and teachers. The challenge was to furnish the new space with innovative and functional solutions designed to cater to the needs of young learners and their educators. This included choosing furniture that would enhance learning experiences and foster a collaborative environment.
Product
To address this, Custer provided a wide range of solutions, including classroom furniture designed for both students and staff. Featured products such as Smith Systems Flavors chairs, Fleetwood unitized welded frame student tables, and Smith Systems Cascade Teachers desks were integral to the design. Additionally, Jonti-Craft Imaginative Play elements were incorporated to foster creativity and engagement among young learners.
The collaboration led to a well-designed space that meets the educational needs of students and teachers, while also showcasing Kentwood Public Schools' commitment to fostering a vibrant and inspiring space for early childhood education.
Project Partners:
TowerPinkster | Fritz Wahlfield Construction
Partners: Coalesse, Fleetwood, Jonticraft, and Smith Systems
Custer was excited to contribute commercial flooring and ceramic tile to the new Sligh Apartments community in Zeeland, Michigan.
The former Sligh Furniture Co. manufacturing plant located in the heart of Zeeland, Michigan underwent a major transformation as it was redeveloped into a new luxury apartment community.
We successfully installed over 39,000 square feet of luxury vinyl tile across the 50 resident rooms, ensuring a high-end finish throughout the living spaces.
In addition, we laid down 8,064 square feet of ceramic tile in all the resident bathrooms, covering both the floors and walls, including elegant shower backsplashes. We fitted 1,038 yards of carpet along all the hallways and stairwells, providing a comfortable and cohesive look.
To complete the project, we installed 2,745 square feet of vinyl composition tile in all the storage and utility rooms, ensuring durability and functionality in these essential areas.
We are so excited for the future residents of this new apartment community. The attention to detail throughout the project ensures that residents will enjoy a comfortable and elegant environment.
We can’t wait to see this vibrant community come to life and provide a wonderful place for people to call home.
Elevating luxury apartment community
Sligh Apartments | Zeeland, MI
Feeding America West Michigan | Kentwood, MI
In 2024, Feeding America West Michigan took a meaningful step forward for the community by opening its doors to their new headquarters in Kentwood, Michigan.
The new facility will allow Feeding America West Michigan to improve their operations and logistics, making it easier to distribute more food to those who need it, allowing for a 37% increase in the assistance they can provide. The $19.6 million investment in this new facility reflects the nonprofit's dedication to tackling food insecurity and supporting the community's well-being.
Custer played a pivotal role in outfitting the new Feeding America West Michigan facility with innovative furniture solutions designed to enhance functionality and efficiency. By providing a range of adaptable workstations, ergonomic seating, and collaborative spaces, Custer ensured that the facility could support the dynamic needs of the nonprofit's operations.
Sustainable materials were incorporated throughout the space, aligning with Feeding America West Michigan's commitment to environmental responsibility. This thoughtful approach not only supports the organization's mission to combat hunger but also fosters a welcoming atmosphere for all who enter the facility.
This impactful project underscores the importance of having a space that can meet the community's increasing needs, helping to ensure that no family goes hungry. It stands as a testament to the power of community collaboration. We are thrilled to see Feeding America West Michigan in their new space and grateful for their dedication to positively impacting our community.
by David Seekell
Project Partner: Fishbeck
Product Partners: Steelcase, AMQ, Blu Dot, Coalesse, Enwork, ERG International, Safco, Simi Design, and Source International
Photos
"Custer has provided us with cutting-edge designs to accomplish our goals. They bring fresh, innovative ideas to the table while listening to our feedback. I feel like the spaces they have created are transformative and help students feel like they have a home away from home."
Lorem ipsum dolor sit amet consectetur
M.H.
Director of Procurement, Indiana Tech
Special thanks to our photography partner, Carbon Stories, for capturing the project images showcased throughout this magazine.
Copywriting by Tricia Jackson and David Seekell Magazine Design by Ellie Schimmel
217 Cesar E. Chavez Ave SW, Suite 100 Grand Rapids, MI 49503
Michigan Warehouse + Operations 320 Hall Street SW Grand Rapids, MI 49507
Wayne 104 W. Superior, Suite A Fort Wayne, IN 46802
Indiana Warehouse + Operations 6116 Cross Creek Blvd Fort Wayne, IN 46818 Kalamazoo 155 West Michigan Avenue, Suite 1501
Traverse
