Speci al r e p o r t
Pumping Up
Standards Fahad Al Haqbani Chief Operating Officer
Curiosity
M i ddl e E a s t
In Association with
Leejam Sports Company KSA Editor-in-Chief Karen A. Paul Elson Creative Director Mohammad Usman Siraj Art Editor Melanie King
From the Editor’s Desk As part the Curiosity Middle East special supplements series, we are proud to present this exclusive 24-page report on Fitness Time. With 100 centres spread across Saudi Arabia and the UAE, Fitness Time is one of the fastest growing and largest network of sports and fitness centres in the GCC. The company started in 2006 with a mission to steer society towards a healthier lifestyle and to encourage people to exercise daily. After the success the group has enjoyed in Saudi Arabia, it is hoping to replicate the same in the UAE and has already got two centers in the emirates. We take you around the Fitness Time facilities and find out about the company’s vision and expansion strategy in the region.
Fitness Bug
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Keeping Fit with
Fitness Time With 100 centres spread across Saudi Arabia and the UAE, Fitness Time is one of the fastest growing and largest network of sports and fitness centres in the GCC. Curiosity Middle East talks to the group’s Chairman & CEO Abdulmohsen Al Haqbani to find out about the company’s vision and expansion strategy in the region
Abdulmohsen Al Haqbani Chairman & CEO
Please share the FITNESS TIME journey with our readers and also throw light on Leejam as a company. a. We started in 2006 with a mission to steer society towards a healthier lifestyle and to encourage people to exercise daily. b. We put a lot of research, planning and efforts in making our brand Fitness Time. With more than 20 years experience in this industry we were able to create a product that was tailored to meet the needs of our society. We launched our first Fitness Time center in 2006 in Saudi Arabia and in 2010 we opened our 25th. With 100 centers today, we remain committed towards changing lifestyles to be more healthy and more active. c. Our Mission is to steer society towards a healthy lifestyle, and encourage people to exercise daily. d. Currently we serve 22 cities in Saudi Arabia and 2 Emirates in the UAE (Dubai and Ras Al Khaima) with Ajman and Sharjah to come. What potential do you see for Fitness Time brand in the UAE market? a. Our centers located in Mamzar, in Al Shabab Club complex, Dubai and Naeem Mall in Ras Al Khaima are flagship entities. At over 4800 sq meters Fitness Time at Mamzar is one of the biggest Sports and Fitness centers in Dubai. b. Our all-inclusive membership gives our
members access to a huge range of facilities and services. This is unique to us. The UAE market is very competitive and our price range vs. facilities and services offered are great value for money. c. At Fitness Time we offer our members access to Cardios, Gym, Group Exercise Classes, TRX, FTZ, Rowing, Cable Training, Circuit Training, Spinning, Swimming Pool, Hot & Cold Jacuzzis, Steam Room & Sauna, Basketball & Volleyball, Squash, Indoor Running Track, Lounge (Billiards, Library, WiFi) and various free extras. We also offer Personal Training with our internationally qualified trainers. d. With Fitness Time we are positioned in the business class category. What is the overall market share and how do you plan to grow it in future? a. We are the largest network of Sports and Fitness Centers in the Middle East and North Africa region. b. We have seven categories of brands within Fitness Time. c. Our plan is to continue delivering on our Mission and Vision. d. We plan always in long term strategies 5-10 years. Currently we are working on a plan which is valid until 2023, of course after the IPO business parameters might be different and we might have a different growth plan.
From Saudi market, what are the expansion plans for the rest of GCC? What are your current strategies to grow number of members in UAE? a. We have 100 centers now with 2 recently opened in the UAE and more to follow. b. We plan to continue our expansion to reach new cities and towns in Saudi Arabia. We also plan to launch 15 centers in the UAE and also introduce our centers in other countries within MENA region. c. Our Vision is to be the best, biggest, nearest and the most advanced sports center chain in MENA region. d. Our plan is to expand to the MENA region and reach 200 clubs in the next 4-5 years. How well researched was the UAE project for you as it’s a very expat market here? a. UAE being an expat market is very competitive. We researched the market carefully and studied the competition offering. This gave us a clear idea of what the market wanted in terms of facilities and prices. b. We believe that there is scope to
provide a superior product at a better ‘value for money’ price in the UAE . Would you like to share about what was lacking in this market which Fitness Time would like to give extra to the consumer in terms of facilities or training. People here are used to 5 star gym facilities so how would you attract them towards Fitness Time ? a. Fitness Time is not less than a five star facility. Our facilities and services are very well researched and tested. b. We are a Fitness club not just a GYM. c. We only offer the best equipment in the industry, our services are at par with industry bests and we have a commitment to continually improve. d. Our membership is a comprehensive, all access membership. What is the market strategy for making it huge success in Dubai / RAK and Ajman. a. After the success we have enjoyed in Saudi Arabia, we hope to replicate the same in the UAE. b. Our strategy will be to continue
Portfolio of brands:
Leejam Sports Company today offers the following all male Fitness Time brands as per the below categories of centers:
Fitness Time Plus: Fitness Time Plus is the highest class of center from Fitness Time where we mix Luxury with Fitness. It is a special center for VIP customers, business owners and executive management of big corporations. Fitness Time Plus members enjoy access to Cardio and Weights Training Gym, Aerobics Hall, Swimming Pool, Hot & Cold Jacuzzi, Steam bath, Sauna, HD Virtual Golf, Basketball & Volleyball Courts, Football Field, Indoor Running Tracks, Billiards, Dietician, BMI Analyzer, Oxygen Bar, Moroccan Bath, Massage, Barber, Fully Equipped Business Center, Fresh Juice and Coffee Bar. Free wifi Internet, Shorts Dryers, Towels, Amenities, Hair Dryers, Slippers are also provided as part of the service. Personal Training is available separately.
Fitness Time: Fitness Time is a business class center designed for the major segment of the society over 18 years old. Fitness Time customers enjoy access to Cardio and Weights Training Gym, Aerobics Hall, Group Exercise Classes, Functional Training Zone (TRX, Rowing, Motion Cage, Cable Training), Swimming Pool, Hot & Cold Jacuzzi, Steam Bath, Sauna, Basketball & Volleyball Courts, Table Tennis, Squash, Football Field, Indoor Running Tracks, Billiards, Dietician, BMI Analyzer. Free wifi Internet, Shorts Dryers, Towels, Amenities, Slippers are also provided as part of the service. Personal Training is available separately.
Fitness Time Pro: providing complete Sports and Fitness access for every section of society and while continuing to motivate society towards a healthy lifestyle by engaging them in our sports and fitness driven initiatives. What is your Brand’s unique selling proposition? a. Our positioning is “There is always time” which means that you can always find at least a the minimum amount of time for workouts from a busy schedule. b. Taking an hour 3-4 times a week and having an enjoyable, intensive workout sessions is sufficient. c. Keeping this in mind we designed motivational group exercise classes which are 45 minutes to 1 hour long. How would you like your company to connect with the masses in terms of educating them on health aspect and attaching them with Fitness Time a. We strongly believe in communicating with society to encourage people to be more healthy. b. In line with our mission statement: to steer society towards a healthy lifestyle and encourage people to exercise daily, we have created a number of member engagement programs. c. One such program is our Fight Fat campaign. Since this is a fight, we equip our members with five weapons: Weight Training, Cardio, Group Exercise, Swimming and Diet. Members are encouraged to start to lose excess weight in one month and for every 2 kilograms reduced the member gets 10 days membership with us for free.
Fitness Time Pro is an economy class center for customers over 18 years old. Fitness Time Pro customers enjoy access to Cardio and Weights Training Gym, Aerobics Hall, Swimming Pool, Hot & Cold Jacuzzi, Steam Bath, Sauna, Basketball & Volleyball Courts, Football Field, Indoor Running Tracks, Dietician. Shorts dryers and Hair dryer.
Fitness Time Basic: Entry Level Fitness Center. Fitness Time basic members enjoy access to Cardios, Gym, Group Exercise Classes, Swimming Pool, Showers and Lockers.
Fitness Time Junior: Fitness Time Junior is a special center designed for juniors between 6-15 years old. Juniors at Fitness Time Junior enjoy access to Cardio & Weights Training Gym, Martial Arts Hall, Swimming Pool, Basketball & Volleyball Courts, Football Field, Indoor Running Tracks, Air Hockey and Football.
Fitness Time Academy: Special center for special hire Football, Basketball and Volleyball courts as well as for professional training of kids.
Pumping Up
Standards Fitness Time Chief Operating Officer Fahad Al Haqbani speaks on the significance of consistency, quality, technology, innovation and training in the success of the company What are the key challenges that you face in terms of operations and how do you manage to successfully overcome them? a. The key challenge for us was making Fitness Time accessible for everyone. We have created product extensions to cater to Elite, Middle, Economy and Budget categories and so made a healthy lifestyle more accessible. These categories of clubs are already operational in Saudi Arabia. b. We also wanted to be accessible to all sections of the population, wherever they live. We now have presence in 20 cities in Saudi Arabia and 3 in the UAE. What kind of guidelines do you follow to make the brand a big success in Saudi and UAE market? a. Our key to success is our commitment to society. b. We constantly upgrade our centers with new technology, programs and equipment. We have promised to bring sports and fitness closer to people and make them more affordable. Today with 100+ clubs we are the largest network of Sports and Fitness centers in the Middle East. c. We understand the industry and we understand the consumers better than others hence we are widely accepted. How will you ensure the consistency of your
services? What new features will be added in the coming days? a. We have a very experienced team. Each team member is an expert in his own field and brings unique skills and insight to the table. Together we work to create the Fitness Time service you will find in all our centers. b. We promise our members to give them nothing but the best and we work hard to deliver on that promise. Our systems, policies and procedures plus our great staff help us deliver on this promise. c. Recently we added Functional Training Zone (FTZ) to our centers as an extra free facility. As the fitness industry evolves we will continue to invest to bring more innovations to our members When it comes to serving your clients, what are the main criteria you keep in mind? a. Quality is essential for us. We invest in bringing the best in class to our centers so that our members can have a world-class experience. b. We also focus on training and development of our staff as our people are our ambassadors. c. We have a calendar of competitions and tournaments we organise for members. Competitions like the Strongest Man Championship, Football, Basketball, Volleyball, Table Tennis, Billiards and
Swimming Tournaments are very popular with our members and it helps keep them engaged and active in the Club. How do you find the trained staff and what kind of investments go into developing your human resources? a. We have very strict recruitment policies. We select only the best candidates and we give them a career. We are a young company and some of our staff have been with us since the beginning. Any hardworking and deserving candidate can climb the career path and manage an extensive team. b. We invest a lot in Training and Development. As part of our human resource development plan we conduct regular training sessions
for our trainers. These training and upgrade sessions are conducted by some of the leading institutes in our industry. Examples of the free self-development classes we offer are English and Arabic language classes that are open to all staff.
Is extra training provided? a. Yes and some examples are: Language training, communication and body language skills, social media marketing, marketing and sales management, budget and finance for non-finance professionals. Our Trainers receive upgrades and advanced training on a regular basis to improve technique and skills and each new program and new service, that is
Functional Training, is prefaced by thorough training for our instructors. After these 2 Emirates, what are the expansion plans in mind ? a. We want to open 15 centers in the UAE in the next 3 years. There is ample opportunity for growth and we intend to have Fitness Time in all the Emirates. How will you ensure quality standards in UAE? a. Our policies and procedures, training and the quality of our staff and management guarantee that our standards are maintained in every Club while behind the scenes we prepare the next innovation and upgrade.
workouts Basics of
How to use the Sport Activity to Improve my Fitness and to Reduce Weight? There is a big difference between weight loss and fat loss and it is not true if you lose weight means you have lost fat.
- If you focus on weight loss in a given period, you should then move to a designed program for fat loss to achieve health goals and physical consistency required regardless to the amount of total weight lost. - Program aimed at fat loss is totally different from the Weight Loss Program that is based on the increased rate of muscle mass and fat burning. It does not depend on the loss of fluids. It aims ultimately to change the shape of the body proportions regardless to the loss in body weight and this is a required health goal.
The effect of some of the sports activities and how to be used effectively in fat loss
Recreational:
Swimming
Recreational swimming is a popular activity which can be used for weight loss and to improve general fitness. Swimming helps you reduce the pressure on the joints, ligaments and spine compared with other activities.
How to swim to improve your fitness and lose fat? - If you want to get the maximum benefits from using swimming to burn fat, your swimming should meet the following as mentioned below: - Your swimming should be at the same rhythm by repeating the same type of movements
throughout the training session and this is achieved by using your favorite methods of swimming such as freestyle, back and breaststroke. - If you are unable to perform the 4 types of swimming styles, you can walk in the water and be able to stand in deep water through continuous smooth movements of hands and legs. - You should swim for more than 30 minutes. - In the duration of the exercise session of swimming (you can start intermittent period of 10-20 minutes if your physical fitness is low and gradually you can increase the target period of time & try to swim continuously for more than 30 minutes).
- You must increase the training load gradually to prevent injuries. - Your swim must be smooth, not too fast and without random movements, start slowly and gently as the water resistance during slow swimming is enough to burn more calories. - To burn more fat during the rest time after swimming, swim faster in a shorter period of 20-30 minutes that makes you burn more calories from fat during rest time. - Swim 5-7 days a week if swimming is the only activity you do in the club to burn fat and lose weight. - Swim at the end of your work-out program.
The Resistance
Training Program • The resistance training program is considered the most effective way to burn calories and to utilize fat hours after the exercise session. • The weight training program is very effective to improve posture, muscular toning and to increase muscular strength.
How to use Weights to Burn Fat? - Circuit training, weights training & resistance training are an effective way to reduce body fat, improve balance and increase muscle strength. In circuit training program you will do 8-12 exercises for major muscles with minimal rest between exercises.
- Do one circuit training session for 15 to 25 min. - Start your Circuit training session from larger to smaller muscles. - Select the proper load which you can exercise in the right manner and without pain 10-15 repetitions. - Do one set of 10-15 repetitions for each exercises and then go ahead to the next exercise. - At the first time, push your body only till comfortable limits, you don’t need to feel the pain because this will reflect in form of severe pain the next day.
Group
Training All the aerobics classes such as (cycling, step etc.) increase heart rate to the range required to burn fat during the classes and lead you to improve your performance by repetition of movements with group. Participate in aerobics classes because it is more fun and it pushes you to continue your workout with the group. At the beginning do only brisk exercises, intensive exercises in the beginning may cause injuries on your hip, knee, and ankle joints. Avoid the exercises that involve jumps until you reduce a good amount which makes you comfortable while jogging. Join the group exercise classes two weeks after you start your training program on cardiovascular machines under the supervision of the instructor to avoid the injury.
- Do exercises for all major muscles (back, chest, shoulders, legs, arms, abdomen) - Start with machines instead of using the dumbbell and free weights when you start your first weight training. - To avoid injuries warm-up before you start your weight training. - Cool down after your training session by using one of the cardiovascular machines at low intensity for 5-10 minutes. - Use the body’s weight instead of material and equipment to achieve amazing results.
- If you can talk comfortably during exercise, that’s means you are within the zone or levels for burning fat.
Cardiovascular
- The desired number of Heart Rate during exercise for fat burning is between 60 % and 75 %, depending on the age of the individual concerned. This does not need any mathematical calculation. It is now possible to obtain this rate from the table attached (which is affixed to some equipment) or you can find it from the cardio-meter fitted on the equipment that operates through touch screens, which indicates your heart rate.
There are several conditions that must be accomplished to ensure that you burn fat when you use the cardio vascular machines (Treadmill, Elliptical, Bikes, Stepper, Climber & Rowing) such as:
- In the latest equipment operating through the touch screen, there is no separate table of heart beats. You can see your heart rate on the cardio-meter (see the image A). You have to simply hold the metallic bar and the meter instantly and it will indicate the heart rate and the associated level of stress.
Machines
Important Tips for using cardiovascular machines:
Thus if the rate indicated is between yellow and green, it means you are within the desired range of fat burning. But if it is red, then this means that the level of stress is excessive and you should reduce your exercise so that the indicator falls to the desired rate.
effort, it means that the body produces energy by the use of primarily sugars and not fat. - To achieve, the best result while exercising five days a week and to achieve the normal results exercise three days a week.
- Fat consumption depends on the arrival of sufficient amounts of oxygen to the muscles of the body during exercise.
- Pay attention! Do not exercise every day and must take a rest two days a week, one in the middle of the week and the other at the end.
- If you can talk comfortably during exercise, it means you are practicing within the levels required to use fat as a principal source of energy during exercise.
- Contribute to increasing the rest days in the burn rates of calories in training days that followed.
- If you chase strongly as a result of physical
- Exercise period of 20-60 minutes or more depending on your fitness level.
- Pay attention to your joints. - Avoid jogging or running from the beginning. - Drink excess amount of water during training periods, even if you do not feel thirsty. - Avoid the use of allowances, sauna or stay in the sauna for long periods because that leads to dehydration and fatigue. - Do not rely on weight loss over the loss of fluids because it makes you vulnerable to collapse. - Walk / brisk walking save you from those excess pounds. - Pay attention! When you reach the maximum speed you can walk in to raise the level of difficulty by increasing gradient for a walk or walking for exercise or walking programs using the most difficult include the rise and fall. - The treadmill machine is safer for the joints, knee, hip and ankle instead of running / or walking on the streets. The ability of the treadmills machine is that absorbing the impact when the feet drop on, therefore it is better for hips and ankles. - The device Elliptical and Strider are safe for exercising because they are not putting the joints and body in a fatigue condition and they are capable of burning more calories than running because it seems easier and provides an opportunity to continue workout for a longer period. - There is no specific level you should start with; the level starts when you feel comfortable during a workout. - General Recommendation is to exercise for 30 – to more than 60 minutes strongly (where the exercise will be difficult and not easy and not very easy or very difficult) at a rate of 3-5 days per week, and those variables depends on your ability and your weight. - Start slowly, do not put lots of effort and for shorter term and have it for 20 minutes of cardiovascular activity. It is considered to have a good starting point that you can break them down into shorter periods. - Record total numbers of calories burnt and the distance that you traveled on the machine and which significantly increases the motivation. - Be persistent, perseverance enables you to increase the period and intensity of the exercise while your fitness level begins to rise, this means that you earn the fitness’ biggest heart and vascular ligaments and strengthen your joints and increase the burning of fat. - Training with friends and in groups can help in giving you the support and encouragement and help to continue the training plan. - If you have a problem that prevents you from running or simply feel pain when running use the Elliptical and you will notice that there is a difference, therefore, try to diversify cardiovascular activities. Vascular doesn’t mean to not limit yourself actively one or one device (bicycle, walk, Elliptical, share fitness, pool, etc.) - Before starting the training program make sure you take your doctor’s approval and take his consent to join the training program.
considered is l o r t n o -c lf e s f dietary taining in a m The weapon o f o s n a e t effective m mount a s s e c x to be the mos e f o id nd getting r a t h ig e w r e p o pr ved through ie h c a e b n a c his ntity of a u q of kilograms. T e h t f o e k l by the inta o r t n o c r e p our body o r o t p d e li p p u s is s) that et our e m energy (calorie o t e m u s n ods we co ork and w m r through the fo fo r e p o t uirements, q e r y g r e n e hoose the y c il n da a c e w if s u cises. Th and follow d o fo engage in exer f o y t ie r a y and the v achieve n a c e proper quantit w , s e n li ietary guide d d n u o s in a eight and t r w s ce s e c x e g in c s in redu larly if we the best result u ic t r a p , s t fa y essar lf-regulation e burning unnec s y r a t ie d f o easure combine this m ontrol. c t h ig e w f o s e asur with other me
Diet Tips A dietary regime based on self-regulation is not something which can be adopted at a fixed period in life from where we could return to a normal weight-maintenance state of the past. On the contrary, a dietary regime must concentrate on fundamental and crucial changes in the food habits, adhering to the principles of a balanced diet and following strict schedules of food intake. Scientific research has proved that losing a kilogram of excess weight per week through proper selection of health foods and consuming moderate quantities is considered the best means of preserving proper body weight and avoiding unnecessary fat.
- To lose weight you must take fewer calories than what is consumed by your body. Calories mean the amount of energy contained in the food you eat. - Some foods contain more calories than the other. For example, foods rich in fat and sugars rich in calories. If calories that enter your body are more than those consumed, the excess calories will be stored in the body as fat. - The right way to lose weight is to eat the food that has fewer calories and to increase the movement activity. - There are no certain foods - such as grapefruit
or cabbage soup or pineapple or green tea that burns the fat, some foods contain substances which speeds up the metabolic rates for short periods of time such as coffee, for example, it contains caffeine, which also plays a role in speeding up metabolism that it can make a direct effect in reducing weight and increasing the body fluids.
The number of daily meals:
Diets published in magazines or on the websites
There are many people who believe that eating one meal a day reduces the weight and this is a misconception, but must maintain a certain level of metabolism rates in the body, because by reducing the metabolism, it leads to a decrease in burning energy rates and thus the subject will reflect negatively on the overall activity of the person during the day, and not on the rate of fat loss. To maintain a high level of metabolic processes, it is not advisable to refrain from eating at most times of the day or simply one meal.
The nutrition tips and information from different sources often conflict with each other and not advised to follow any unbalanced diet that cancels one or more types of foods. Many diets are published in non-scientific magazines, books and web pages which all work on the same principle of losing weight by following any form, and this reservoir damage, because it cancels starches and opens to compensate the amount of protein or rely on one type of food.
Must be a balanced diet program where it should contain three main meals and two meals that are light between the main meals, or can rely on eating 6 snacks per day between the 2 meals for almost 3 hours
The Right Diet Program
- It must include a full daily diet food program as in groups (carbohydrates, vegetables, meat, fruit, and dairy products, fat).
The use of diet pills and weight loss The magic pill that burns fat and reduces weight is still a fantasy that has not been reached. Medicines that are promoted depend on the presence of high caffeine or to influence the curb appetite or prevent absorption of fat from the food. These principles are incompatible with the nature and balance of the body during the day and it has some side effects and is usually pulled out from the market after the discovery of what it harms in the human body.
High Fat Meals High-fat foods especially fast food are usually rich in calories and contains saturated fats, which increases unwanted weight, eating large amounts of
- Proteins, fats and carbohydrates are all important sources for our bodies so it should not be totally abstain from eating any of these materials.
saturated fat and hydrogenated foods can possibly increase the level of bad cholesterol and can also increase the likelihood of a heart disease. It is worth mentioning that some of the fat can possibly be useful to public health (essential fats) such as monounsaturated fats and multi - such as those fats found in fish, nuts and olive oil, these fats are not possible to be manufactured even if it contains a large amount of accumulated fat, and lack of it may lead to health problems.
- Must rely on a few proteins from animal based cholesterol sources such as meat most of the fish and white meat and alternatives from a few dairy products or non-fat. - Vegetables must exist between each meal on the plate - Have a teaspoon of olive oil each day between meals because it helps in maintaining a good cholesterol level - Drink plenty of water before going to sleep at night or after waking up in the morning.
Foods that should be avoided - Avoid eating foods that are in fried in oil and try to intake foods that are grilled or broiled. - Stay away from saturated fats, found in the skin of chickens, red meat which is beef and in full-fat dairy products like cheese and sour cream. It is also preferable to avoid cooked foods with hydrogenated oils and different types of sweets and fried snacks like cookies and potato chips. - Should reduce the intake of cholesterol by avoiding highly-rich foods such as egg yolk, liver, and internal viscera. - Avoid drinking anything that contains caffeine like coffee and soda - Reduce the use of salt and sugar between each meal
Some Common Dietary Misconceptions Incorrect
Correct
Rice increases weight
Rice is a type of carbohydrate which is necessary for the body. Carbohydrates increase weight only if it’s taken in large quantities.
Banana increases weight
Banana is a type of fruit necessary for the body, especially with the sweet content of potassium. Since, the body absorbs sugar in the banana for high speed, it is better to eat it before exercising in order to take advantage of this speed in absorption during physical activity.
I want to reduce my weight, therefore, I will eat only one meal a day
Eating one meal in a day stimulates the body to store larger amount of fat. This results in weakness of the body while producing energy, so it is advisable to eat a lot of small meals.
Low-fat dairy products or brown bread, fruit or roasted meat do not increase weight
These products are low in fat, but that does not mean they contain low calories. They are rich in sugar and proteins. Taking these foods in excess amount for the body need results in storing them as fats.
I want to reduce my weight. So I will not take carbohydrates and fats
Eating carbohydrates or fats should not be stopped completely, as they are important for our body, but the key is to take the right quantity.
About Leejam Sports Company: Leejam Sports Company is the proud owner of brand Fitness Time, the largest Sports and Fitness Centers in the Middle East and North Africa region. With around 20 years of experience in Fitness industry throughout Saudi Arabia and a network of 100 centers, Leejam management is proud to offer a unique product through brand Fitness Time. Carefully researched and scientifically executed, Fitness Time is a one stop for all your sports and fitness needs. To keeping up with the changing market taste, Leejam Sports Company went for an overhaul of its brand Fitness Time and imagery in the year 2005. In year 2006 brand Fitness Time was re-launched under the ownership and management of Leejam Sports Company. Fitness Time brand of sports centers are a comprehensive sports and fitness centers serving the tastes and customers from all the walks of life. Leejam Sports Company today offers the following all male Fitness Time brands as per the below categories of clubs: 1. Fitness Time Plus – VIP First Class Center 2. Fitness Time – Business Class Center 3. Fitness Time Pro – Economy Class Center 4. Fitness Time Basic – Budget Class Center 5. Fitness Time Junior – Special Center for Kids and Adolescence 6. Fitness Time Academy – Special Center for Profession Training in Football, Basketball and Volleyball Fitness Time is the proud winner of Mohammed Bin Rashed award, 2014 for its work in the society. Fitness Time members were able to reduce 27,968 KG of weight, Fitness Time has helped 556,384 members change their lifestyle to healthy and active lifestyle. Fitness Time is also partner of FC Barcelona in Saudi Arabia and UAE and have exclusively tied up with FC Barcelona for establishing FC Barcelona Escolas in Saudi Arabia to train kids and adolescents ethics and value through Football. Fitness Time has 100 centers in 20 cities in Saudi Arabia and 2 cities in UAE (Dubai and Ras Al Khaimah). Clubs are equipped with aesthetically designed Cardio & Weights Training Gym, Aerobics Hall, Basketball, Volleyball and Football Courts, Billiards, Squash, Swimming Pool, Hot & Cold Jacuzzi, Sauna and Steam Bath. ‘Single Card, Multiple Choice’ policy makes it possible for a member to use single membership card to unlock a host of services under one roof throughout Saudi Arabia.