Marketing Work Requests Best Practices

Page 8

Always take a photo.

Images and Infographics All social media posts perform better when there's a supporting visual. According to BuzzSumo and Buffer, Facebook posts with images see 2.3 times more engagement than those without images, and tweets with images see 150% more retweets than those without images. Infographics continue to increase in popularity and are an impactful way to share information. Our office is happy to discuss creative options if you are unsure of what you'd like to do.

Quality Over Quantity It is better to have one great post than 10 posts that are just okay. As we work to increase audience engagement on social media, quality posts will allow CU to rise above the digital noise.

Can't find what you're looking for on our webpage? Our office is always happy to meet with you! Email us at communications@cumberland.edu.


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.