OUR DESIGN YOUR ADVENTURE A U T U M N / W I N T E R 2 0 11 C O L L E C T I O N W W W. R E D G R E E N . D K

MALE JACKET ANFRED 45075-15550 JEANS FAUSTIN 4755-15708 KNITTED SCARF OLEXA 41083-15113 FEMALE JACKET AYA 35217-15556 SHIRT NICCIE 38219-15863 JEANS TABIA 37200-15752

Presenting Autumn/Winter 2011 collection where freedom and functionality meets Scandinavian lifestyle.

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KNIT MALINDA 32213-15258

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JACKET ALVAR 45053-15508 KNIT MEINERT 42084-15207 PANTS FOLKVAR 47024-11713 KNITTED SCARF ORBAN 41055-15115

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JACKET ANFRED 45075-15550 KNIT MARINUS 45029-15204 JEANS FAUSTIN 4755-15708 SCARF OLEXA 41083-15113 GLOVES ODO 41068-4109

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JACKET ANFRED 45075-15550

__ LEFT JACKET AGNAD 45007-11502 DKK 1.499,- SEK 1.999,- NOK 1.799,EUR 199, 95 GBP 169,MALE SHIRT NEWTON 48101-11820 DKK 599,- SEK 799,- NOK 699,EUR 79, 95 GBP 69,PULLOVER MATTHIS 42064-11209 DKK 499,- SEK 599,- NOK 599,EUR 69, 95 GBP 59,CHINO FJODOR 47018-4649 DKK 599,- SEK 799,- NOK 699,EUR 79, 95 GBP 69,FEMALE CARDIGAN MONJA 32126-11250 DKK 699,- SEK 899,- NOK 899,EUR 99, 95 GBP 79,-

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LONG KNIT MARI 32206-15454

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MALE SHIRT NIMAND 48106-15848 FEMALE LONG KNIT MARI 32206-15454

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Justt a stone’s throw from the harbour life and next door to a world famous tennis court. Over the years this place has been substantially expanded to become a spacious oasis and complete conference resort where relaxation and recreation go hand in hand with experiences and adventures. We made it part of our stay, a journey for life...

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HOTEL SKANSEN, BASTAD, SWEDEN

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Shades of blue…

JACKET AMDI 45060-15521 KNIT MARIANO 42027-15204 SHIRT NIMBUS 48146-15803 HOOD ORREL 41074-15116

MALE JACKET ASPECT 45146-15518 KNIT MARKVARD 42036-15214 SHIRT NEAL 4802-76848 FEMALE JACKET AMIA 35225-15553 SCARF PHILLIS 31231-15263 HOOD PENNY 31227-15258

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Focusing on true winterwear…

JACKET AMMELI 35241-15577 JEANS TABIA 37200-15752 HOOD PENNY 31227-15258 MITTENS PRISCA 31236-15158

KNIT MAURITS 42073-15280

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SWEATER MAURITS 42073-15280 KNIT MAURITS 42073-15280 PANTS FREEMAN 47077-15707

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– A t a le of wo o den b o ats t s a nd de d ic ic ati a t io n Nowadays more or less everything we touch is manufactured industrially. In our world, the machines have gained the upper hand and our tools are hidden away in corners, gathering dust. However, there is a very small boatyard in Sweden which is an oasis of painstaking tradition, where the tools and craftsmanship of yesteryear are used in the making of original boats. Boats from this yard really are hand-built. ALMOST OFF THE MAP The year is 2011 - and winter is almost at an end. Even though the sun is having some success in peeking through the clouds, the air is cold as we leave the car in the beautiful Swedish landscape in the town of Nösund, just north of Gothenburg. We have arrived at our destination; the modest but very influential shipyard, Gullholmebåtar AB. A GPS is of little use here as we are far out in the countryside where electronic gadgetry has yet to make its mark, No; we were guided here by telephone by one of our lifelines today, Anders Johansson. We would never have found it without help. You really need to know the place to catch sight of this building, where cultural gems are produced by some of the world’s last remaining master boat builders. As we enter the workshop, we inhale a pungent cloud of glue, lacquer, natural materials and timber that seems almost to scratch at our noses, and we are in no doubt

that this is a place where there is real craftsmanship in progress. We feel we have travelled back in time. WHEN THE OLD MEN WERE YOUNG It all started in 1963, when the father, Karl Erik Johansson, who is now 65, started as an apprentice boat builder. Karl Erik was born close to the sea on the island of Örust. You could say he has saltwater in his blood and, on Örust and in Karl Erik’s family, there was a tradition for working with boats. During his apprenticeship, Karl Erik became well-acquainted with working with wood, and these skills would later serve him well. In 1966 he started his own company, exclusively producing wooden boats. In 1970 an old cannery on a nearby island, Gullholmen, went bankrupt. Young Karl Erik was not slow to purchase the place, although he soon moved production to Nösund as the logistics were far easier from FFFFF

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a base on the mainland. However, the name Gullholmen stuck. In Swedish, the characteristic wooden boats are called ‘snipan’ (skiffs) and the boats from this particular boatyard are called ‘Gullholmen snipa”.

Sweden knows the place. The only marketing effort they make is taking part in boat shows. This is where they find their new customers. And common to all of the customers is that they are enthusiastic sailors who have got to a stage in their life where they finally have time to spend on themselves, and are now keen to spend more time relaxing and fishing. As the skiffs sail at about 7.5 knots, it is easy to work out that anyone who buys a Gullholmen snipa is not specially interested in speed, but rather in high quality and craftsmanship.

INHERITED THE CULTURE The boats were originally conceived by the legendary Bro Svenningson of Marstrand. For many years, Svenningson was recognised as the original designer of the Gullholmen snipa and its unique interior. He specialised in the fine, rounded details and inspected Karl Erik’s work twice a year to ensure that this particular item of cultural heritage remained afloat. And it did. Today, the boatyard at Nösund has the sole rights to pass on Svenningson’s traditions and designs. Bro Svenningson died in 2009, at the age of 85, but his snipa live on.

Today these boats are sold primarily in Scandinavia. A FUTURE FOR THE PAST Gullholmebåtar is still run by Karl Erik, although his 33-year-old son, Anders, is an equal partner in the dayto-day running of the business, providing significant impetus to the place. From the age of 12-13 years when woodwork was his favourite subject in school, he knew he wanted to work with boats and wood just like his father. And when we asked if he could imagine any other career today, his response is an immediate, confident and resounding ... no! Like his father, the son’s motivation for his work originates in his background, a fascination with the sea and a real desire for the lifestyle. One cannot help wondering if the third generation, five-year-old Oscar, also has saltwater in his blood and dreams of building boats when he grows up, just like his father and grandfather before him.

BUILD US A BOAT Based on their experience and skills at Gullholmebåtar, father and son always do their utmost to accommodate the demands both of the customer and of the times on the vessels they produce. The boats are produced in teak and in three sizes – 18, 21 and 23 foot. In the past mahogany was used but teak is more malleable, and has a higher oil content and is therefore less likely to rot. This little Swedish gem produces ten boats in an average year. Exclusively to order. Customers are typically looking for a unique product and they appreciate skilled carpentry and genuine craftsmanship. The boats often look identical – classical and stylish. However, the individual details, characteristics and designs do vary in accordance with individual customer requirements – the boat builder’s primary task is to convert verbal instructions into exactly the boat the customer is looking for. At Gullholmebåtar they achieve this. Very well.

FACTS ABOUT GULLHOLMEN SNIPA 23 CLASSIC LENGTH: BEAM: DRAFT: ENGINE: WEIGHT:

So well in fact that the boatyard does not need to advertise – anyone who knows anything about boats in

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6.90 M 2.60 M 0.80 M VOLVO PENTA 1500 KG

Maritime cultural inheritance

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Two generations of boat builders, Anders Johansson and Karl Erik Johansson

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Maritime cultural inheritance

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Maritime cultural inheritance

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JACKET AISHA 35204-4566 KNIT DRESS MAJLI 32141-15277 JEANS TABIA 37200-15752 SCARF POLLY 31234-15261

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JACKET ASMIND 45123-15510

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MALE JWAIST COAT ASMUS 45125-15516 KNIT MICKEL 42104-15214 RUGBY COREY 43145-12303 JEANS FAUSTIN 4755-15708 GLOVES ODO 41068-4109 FEMALE JACKET AYA 35217-15556 SHIRTNICCIE 38219-15863 JEANS TABIA 37200-15752

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KNIT MARIELLE 32221-15285

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When you’re looking out on the day of another dream...

JACKET MALINDA 32213-15258 KNIT ADINE 35244-15579

JACKET ALEKSANDRA 35208-15552 SCARF PILLA 31238-15454

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Presenting our Autumn/Winter ’11 collection where freedom and functionality meets Scandinavian lifestyle.