Vision 2020 | The Campaign for Cal State Monterey Bay

T H E C A M PA I G N F O R C A L S TAT E M O N T E R E Y B AY

FOCUSED ON THE FUTURE

CSUMB

Eduardo M. Ochoa CSUMB President

“This comprehensive campaign will support strategic investments in students, faculty, and our campus, allowing us to innovate and become one of California’s great public universities.”

California State University Monterey Bay is a place of extraordinary opportunity, a university with a clear sense of itself and its mission: “To build a multicultural learning community founded on academic excellence from which all partners in the educational process emerge prepared to contribute productively, responsibly, and ethically to California and the global community.”

The CSUMB story is exceptional: part serendipity, part hard work, part boundless opportunity. These forces combined to create a unique learning environment, one that continues to propel students on unparalleled personal and professional trajectories.

Here at CSUMB students dream, discover, and dare to act in ways that have lasting impact.

The story of CSUMB is that of a young university with finite resources that pursued an innovative strategy, quickly becoming a nationally renowned model for high-impact education.

Now, with your help, we can and will do much more.

CSUMB’s history is short by national standards, but our path in that time span is impressive. We trace our beginning back to 1994. Our birthplace was a few renovated buildings on the decommissioned Fort Ord Army base.

CSUMB came into being over two decades ago, the result of visionary leaders and a supportive community.

The prospect of building a new university from the ground up attracted a special breed of faculty, staff, and student: those interested in trying something new, unencumbered by tradition: in building a university engaged with its community, and in making that engagement an integral part of its educational experience.

That founding vision remains the North Star of our institution. The power of CSUMB lies in helping people develop their capacities to the fullest, pressing from inquiry to discovery and service.

CSUMB is committed to nurturing the talents of each generation and to training leaders who combine pragmatic skills with a commitment to serve their communities.

What gives CSUMB the power to keep advancing our distinctive mission?

The answer is, in no small part, philanthropy.

Philanthropy gives us the means to reach beyond what we’ve already achieved toward higher realizations of our potential.

Now, as we approach our 25th Anniversary, we must commit our energies and resources in order to achieve the future vision of our campus and community.

The four cornerstones of CSUMB are our students, our faculty and staff, our facilities, and our community. A solid financial foundation is essential to the continued success of CSUMB’s mission.

Barbara Zappas Vice President of University Development and CEO, Foundation of CSUMB

It is with this in mind that we launch VISION 2020: THE CAMPAIGN FOR CSUMB. Our campaign target is to meet or exceed $25 million in private contributions by the end of fiscal year 2020. This will allow us to strengthen our unique educational experience, advance our programs to the next level, strengthen the student experience, enhance faculty and program innovation, and secure the outreach that is vital to the future economic and educational progress of the Monterey Bay Peninsula and beyond.

The future begins every day at CSUMB. With your continued loyalty and generosity, that power will continue to grow for generations to come. I invite you to consider, and to discuss with us at CSUMB, how you can best participate in leading the university into the future to which we all aspire.

Eduardo M. Ochoa CSUMB President

“Comprehensive means meeting the most compelling needs of CSUMB and pursuing our most exciting and promising opportunities.

Realistic means acknowledging that we are still a young university. Our alumni population is comparatively small, and most of its members are still early in their careers. What follows, therefore, are goals that we believe are achievable. The remarkable generosity of our friends and alumni in recent years gives us great confidence.�

What will the future demand of us?

Like other universities that will be considered great generations from now, we are intentional in probing this question: What will the future need from an educated person?

At CSUMB, we believe the answer will include the ability to connect ideas from different domains of knowledge, the ability to generate creative solutions to real-world issues, and the ability to resolve problems by working collaboratively in teams. At CSUMB, we pursue not only the transmission of knowledge, but the creation of knowledge for the benefit of our society.

For over two decades, these strengths have been at the core of who we are at CSUMB. Gifts during this fundraising campaign will enable us to give heightened focus and added perspective to these principled goals.

This campaign will require an extraordinary level of commitment and generosity. We invite all friends of CSUMB to be our partners in realizing our potential and ensuring our promise to rising generations.

Together, we will nurture and elevate the talents entrusted to our care.

Now is the time to push beyond existing pathways to knowledge, beyond the limits of our campus footprint, and beyond our very own expectations.

Pushing forward boldly while preserving our distinctive identity requires dedication and partnership. And, as federal and state support for higher education declines, it also requires philanthropy.

Philanthropy will be the avenue by which we secure our future, offer transformative experiences to future students, and participate as full partners in addressing the needs and aspirations of the communities served by our university.

The generosity of friends and alumni, foundations, and corporate partners will help promote CSUMB’s long-term viability as a center for regional innovation, enhance our already impressive faculty, upgrade our program support, and create more robust life-changing opportunities for students.

A distinguished university is known by its active faculty, exceptional students, superior technological resources, and constructive partnerships with surrounding communities.

Private giving through this campaign is required to enhance and expand CSUMB’s academic programs, establish endowed professorships, and both upgrade and create new labs, studios, classrooms, library facilities, instrumentation, and equipment. Most important, CSUMB depends upon your private dollars to make available every level and type of support to provide students with superior undergraduate and graduate programs in the liberal arts, sciences, and professions within a dynamic learning environment.

Why Give to Cal State Monterey Bay? “As our business continues to grow, so do our needs. I see our relationship with CSUMB blossoming, as we develop innovative projects to satisfy those needs and move forward. It’s a reciprocal relationship. At the end of the day, it is the community that creates our sense of place, which gives us, as stewards of place, the motivation and willingness to help others succeed.”

– Bruce and Linda Taylor Community Supporters

Real World Success, One Story at a Time Regardless of their individual stories, CSUMB students have one thing in common: the desire to succeed. CSUMB is committed to nurturing the talents of each generation and to training leaders who combine pragmatic skills with a commitment to service.

The VISION 2020 CAMPAIGN will ensure that we can continue to open CSUMB’s doors to the most deserving students, recognizing that talent comes from every sector of our society.

“At Hayashi & Wayland, we began our relationship with CSUMB years ago when we worked with the university to establish their accounting concentration.

Now students graduate with accounting degrees.

We are a firm of 85-90 employees, and eighteen of us, including interns, are from CSUMB. Our summer internship program is a pipeline for those to whom we offer positions. We consider CSUMB a top recruitment school and maintain a close relationship with faculty.”

– Sandy Mason, Director of Human Resources, Hayashi & Wayland Accounting & Consulting - Salinas, Monterey, Carmel.

“Our commitment to the community is that we are preparing graduates with ‘asset perspectives,’ not ‘deficit perspectives.’

Viewing students with differences as ‘assets’ rather than as ‘liabilities,’ we unleash promise and high performance.”

– Jose Luis Alvarado, Dean, College of Education

“We have built our faculty with path-breaking thinkers whose work is transforming their fields. As a result, we have evolved very rapidly, both in educational excellence and in institutional reputation.”

– Eduardo M. Ochoa, CSUMB President

The VISION 2020 CAMPAIGN represents an investment in CSUMB’s greatest asset – our people. It will strengthen our ability to attract and support great teachers, researchers, and mentors to our faculty and staff who will keep CSUMB an exciting place to learn and grow.

The best faculty and staff open students’ minds and unlock hidden talents, ambitions, and aspirations.

They stimulate energies that lead to intellectual growth and maturity. Through teaching and research, mentoring and advising, coaching and counseling they inspire and challenge. They are key to academically engaged students and well-educated, talented alumni.

CSUMB is truly a place where students are known by name and likewise know their professors, coaches, advisors, and mentors. Many CSUMB alumni and students connect their personal and professional success to the faculty and staff who nurtured, encouraged, and challenged them.

At the Heart of the Matter: CSUMB’s Faculty & Staff CSUMB is committed to attracting and developing highly qualified faculty. Yet with hundreds of universities competing to attract and retain the most talented scholars and teachers, CSUMB must enhance the resources available to faculty for professional development, scholarly travel, program and curriculum planning, research, and service innovation.

Endowed professorships are an enhancement which is increasingly important to top recruits. By establishing such endowments, CSUMB’s capacity to attract leading scholars, creators, and teachers will expand, thus enhancing the university’s prestige within the universe of distinguished mission-based public universities and student experience.

An endowed professorship is validation of performance at the pinnacle of teaching, scholarship, and service. Provost Bonnie Irwin notes, “Having endowed professorships is an important way for CSUMB to attract and retain the highest caliber faculty, thus further raising the level of excellence of our faculty and positively impacting the learning environment for CSUMB students.”

100% of CSUMB students serve the Monterey Bay community while enrolled as an undergraduate

A Trusted Partnership: CSUMB and the Community At CSUMB, we believe that our mission to tackle the world’s biggest challenges starts at home. That’s why we continue to broaden the university’s role as an advocate and partner for economic development, K-12 educational opportunity, regional healthcare, and the environment.

Through internships and work experience, we give students place-based opportunities to make a difference in the region’s schools and neighborhoods, preparing them to become tomorrow’s leaders. On whatever path they choose to pursue, CSUMB students and alumni keep an eye on the greater good, seeking ways to apply their skills to improve the quality of life around the globe.

The challenges and opportunities in the environment, global health, education, and regional sustainability are both vast and exhilarating. We are developing interdisciplinary pathways needed to train the leaders our region and world need.

Building on these investments, we will continue to push the boundaries of possibility and bring sustainable, scalable solutions to the Monterey Bay region and the world stage.

Through the VISION 2020 CAMPAIGN, you can invest in sustaining and growing CSUMB programs that serve the region, and will continue to awaken in CSUMB students the joys and rewards of service to the community.

“In the College of Health Sciences & Human Services we are developing programs to graduate health professionals who appreciate the challenges and issues confronting our region.

Our resounding response to the region’s need for a just and caring community is to train health professionals who will build their careers and lives here.”

- Britt Rios-Ellis, Dean, College of Health Sciences & Human Services

“I felt for a long time that we needed a university here, and I got involved with CSUMB almost from the beginning. It is a delight to see the number of our local students, especially those who are the first generation in their family to attend college.

I always assumed that public universities were totally state-supported. Then I came to understand how much private donations mean. I have come to think of CSUMB as my university where my gifts can have the greatest impact.”

– Bob Johnson Community Supporter

“Service learning at CSUMB is a deep, reflective learning.

For our graduates to truly be citizens of the world, their worldview must be informed by authentic experience.”

– Kris Roney, Associate Vice President for Academic Programs and Dean of University College & Graduate Studies

Advancing Programs & Possibilities “The VISION 2020 CAMPAIGN” according to President Eduardo M. Ochoa, “embodies three areas of focus essential to our future: to strengthen distinctive programs; to be intentional about being stewards of place; and to promote an environment of learning.“ Ilene Feinman, Dean of the College of Arts, Humanities & Social Sciences, stresses the value of interdisciplinary programs. “We provide a distinctive interdisciplinary environment – one that helps and even compels students to take a broad view. Thanks to this interdisciplinary education, CSUMB prepares students for many career paths, amplifying the potential for impact in all aspects of society.”

Dean Feinman notes, for example, that, “Students and faculty in cinematic arts, music, and art use technologies to tell stories of their heritage, their communities and their history. The values and vision for the college derive from creating opportunities for faculty and students to explore and express themselves in social justice.

Thus, as a metric of success, students graduate from these programs and go into the world adept at expressing themselves professionally with critical insight, with sophistication in communication, with technical skills, and a body of knowledge.”

“Preparing a world-class workforce takes collaboration and partnership.

At Rabobank we have found that CSUMB addresses the workforce pipeline from all perspectives: supporting K-12 education; partnering with community colleges; developing a strong internship program of mutual service to students and the communities of the region; and equipping graduates with the practical and professional skills to be mobile and competitive in the workforce.� – Harry D. Wardwell, Executive Vice President & Retail Division Manager, Rabobank, Salinas.

75% Graduation rates for Student Athletes at CSUMB

WOMEN’S SPORTS:

BASKETBALL • CROSS COUNTRY GOLF • SOCCER • SOFTBALL

TRACK & FIELD • VOLLEYBALL WATER POLO

MEN’S SPORTS:

BASEBALL • BASKETBALL CROSS COUNTRY GOLF • SOCCER

Athletics NCAA Division Ⅱ Kirby Garry Director of Athletics

Athletics, sometimes called the “bay window” of CSUMB, provides an additional spotlight on the university. Over 270 student athletes attend CSUMB to participate in thirteen competitive NCAA Division II intercollegiate sports teams that accentuate academics, athletics, character and community development. CSUMB Otters are passionate about sport; they are equally passionate about maintaining a graduation rate that exceeds the general student population.

Kirby Garry, Director of Athletics, points out, “We seek to find future leaders of strong character, and provide an athletic experience comparable to the academic excellence of CSUMB. Yet, we currently are below the median for our conference in awarding scholarships. The VISION 2020 CAMPAIGN can help address that inequity.”

3.26 GPA CSUMB students in Athletics (average)

CSUMB Alumni What metrics do we use to measure our success? Of course, one measure of our success is the quality of our ideas, and the impact of those ideas – including our growing reputation for scholarship and innovation.

But equally important, we look to the achievements of our alumni. Determined to make a difference, our graduates thrive in careers as varied as management, finance, technology, education, government, medicine, and law.

“I came to CSUMB to study computer science and design. Yet, I had gaps in my learning.

Fortunately, I had a professor who sat me down and taught me how to write a terrific five-paragraph essay. At CSUMB, they mind the gaps and work around unusual characteristics you have. They focus on what is right with you, not what is wrong.

For my service learning experience, I designed a web-based newspaper for Seaside High School.

In the process I learned that they needed much more than technology. I was able to take what I gained from that experience to create my company, Digital Deployment, building websites for nonprofits and universities.

CSUMB taught me that it is not what you have learned, but what you have become.

The values I take from my CSUMB experience are three: be of service; be healthy, physically and culturally; stand for truth, bringing a voice to the underrepresented.”

– Mac Clemmens, Class of 2005 Director, CSUMB Foundation Board

“The diversity of California is fully expressed in CSUMB’s student population. Serving in student government broadened my understanding of the diverse cultures and groups on campus.

Today, I can look back on my undergraduate days and fully appreciate the impact that students as a group can have when they are committed to the community.”

– Hayley Azevedo, Class of 2010

“CSUMB is still young enough as an institution that I feel I can make a difference in the university’s future.”

– Dominic Gregorio, Class of 2012

Campaign Goals & Initiatives

Student Success

Building Leading Edge Facilities

One of the key goals of CSUMB’s strategic plan is ensuring the pathway to student success through enriching the total educational experience. We seek to fund new and expanded initiatives that support increasing our four-year graduation rate from 30.1% to 44%, and improving the six-year graduation rate from 59.3% to 63%. We will achieve this by eliminating achievement gaps, improving time to degree, and ensuring that every student has access to the tools, resources, guidance, and support networks needed to succeed.

Here we can anticipate two major kinds of investments: one in new buildings, and the other in redesigned campus spaces.

Philanthropic support for these initiatives will provide exceptional leverage to expand our campus physical footprint and prepare for capital improvements to ensure that our classrooms, laboratories, studios, and seminar rooms are equipped to welcome our students and faculty in environments that challenge and reward their creativity, instructional pedagogies, and technological acumen.

Discretionary Funds Current-use gifts and other unrestricted contributions provide flexibility and security for the university to seed new ideas while continuing to meet our most strategic goals.

Every gift—even the most modest—is a vote of confidence in CSUMB and helps sustain core commitments, including financial aid and faculty excellence. These flexible dollars also allow us to expand the reach of some of our most exciting programs.

Academic Excellence

Program Innovation

This goal comprises two initiatives: expanding our faculty, and rewarding its most creative members. Specifically, we seek to establish new endowed professorships throughout the university.

We are excited by the prospect of marshalling CSUMB talent to meet the challenges— educational, economic, health, environmental—of the Monterey Bay region. This means both strengthening existing centers of excellence and creating new ones.

We also seek to encourage exceptional teaching and scholarship of our faculty by supporting programs and opportunities that encourage research and innovation.

Through the campaign, we aim to increase unrestricted giving among friends, alumni, parents, and students to help strengthen the vital programs we have in place and to invest in innovations we will be celebrating five and ten years from now.

Donor support with unrestricted, discretionary gifts fuel all of the initiatives that move CSUMB forward.

The generous support of friends and alumni through the VISION 2020 CAMPAIGN will be appreciatively received.

Ways to Give Planned gifts and legacy giving With careful planning, your generosity can bring you tax incentives and other benefits, such as income for life, which may enable you to make a greater impact on CSUMB than you may have previously envisioned.

If you would like information on the benefits of making a Legacy Gift, we have a complete program in place to offer confidential assistance and answers, free of charge.

Stocks, bonds, mutual funds Gifts of securities (stocks, bonds and mutual funds) often offer an even greater tax benefit than other types of gifts. Giving securities is a simple and gratifying experience.

Although campaign initiatives have been established and are described here, donors may choose to direct gifts to virtually any college or program at CSUMB. Gift officers are available to assist donors by answering questions, describing gift opportunities, working with your financial advisers or counsel, or providing needed information.

Your donation can support scholarships, new and improved facilities, research opportunities for students, or the university’s greatest need.

Your gifts make the difference.

By making an outright gift of cash, your gift will have an immediate impact at CSUMB, and you may be eligible to receive a charitable tax deduction for the year of the gift. You may also consider extending your generosity with a longterm pledge which enables CSUMB to fund long-term or future projects.

Make a gift online

Making a secure gift online is easy with our online

giving form donate.csumb.edu Make a gift by phone by credit card, or make a pledge

Please call 831-582-3908.

Send a gift by mail

Please specify the department, program, or fund

that you would like to support, and mail your

check or money order, made payable to CSUMB

Corporation, to: CSUMB

BLDG 97

100 Campus Center

Seaside, CA 93955-8001

ATTN: University Development

“Truly listening to and understanding the philanthropic impulse of donors is remarkable at CSUMB. In consultation with the development team and the Community Foundation for Monterey County, our donor advised fund was an excellent vehicle for supporting the important work of CSUMB.�

- Dale Meyer Community Supporter

THE CAMPAIG N FOR C A L STATE MONTEREY BA Y 100 Campus Center, Seaside, CA 93955