Chloe Snoeks
name Chloe Elisabeth Snoeks personal details
date of birth
20 August 1999
nationality Dutch, with Hong Kong permanent residency
e-mail chloesnoeks@gmail.com
telelphone
+31 (0) 655539566
linkedin https://www.linkedin.com/in/chloesnoeks/
Introduction
I am a seasoned professional with over four years of experience in brand and product strategy, cultural research, and digital ethics.
I demonstrate a natural aptitude for delivering comprehensive and holistic research and forecasts that allow brands to stay on top of short- and long-term trend and cultural shifts, as well as for leveraging my strong organisational skills to coordinate workshops and exhibits along with print and digital content development.
Colleagues describe me as a progressive, driven, down-to-earth, dynamic and strategy-minded expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.
Writing & Research
Reflections, material dev.
A large part of my work is dedicated to my interest in writing.
One of the most significant steps in my design process is writing - reflections, documentation, analytical work, and more.
Writing is used as a method to filter research and irrelevant information for future development. Even further in the process, I will often jump back and forth between designing through curating and writing.
My research has accumulated in various written texts from personal inquiries to copywriting and client research.
Some of my work at OvN for our publications, Vision and Colour Flow: grounded research, realistic perspectives, and global shifts.
A ‘living’ timeline, with projections up to 2060
Identifying long-term movements
Marking and expanding on cultural shifts
Intersecting developing generations per decade and dissecting their impact
Consistently updating the timeline via global tech, health, and sociopolitical trends
2018 - Ongoing
Publications, video, digital -
As part of my toolbox, I also explore digital realities.
I have lengthy experience with digital media, whether it be in graphic design for clients or playing around in digital programs (TouchDesigner, PremierePro, InDesign, and more).
I enjoy experimenting with new technologies, espeically on the potential of creative coding and AI.
As a freelancer, I have created designs for start-ups, established businesses, and educational institutions. Date Material
Prints made for a leading Euopean brand of household products
Requesting a modern, fresh take on their established brand concept
VIEW Magazine with David Shah 142, 146
Concepts for women and menswear, giving inspiration and reinterpreting trends
Created images and assisted concepts
Wear” 146
As working culture evolves, the portrayal of power dynamics within it changes, often taking on a parodylike quality that challenges traditional notions of formality and hierarchy.
Garments become a commentary on the evolving expectations and stereotypes surrounding adolescence, adulthood, and the prolonged period of transition in between, where the influence of artificial intelligence looms large on the future of work.
Suits are reinvented, the classic elements and fabrics of suits and ties are played with, injecting them with a sense of irony and flair.
“Natural alignment” 146
Embracing craft and durable natural textiles, every material tells a story of resilience and respect. In urban landscapes, nature’s colours infuse everyday life with a sense of tranquility and belonging, blurring the lines between civilization and wilderness.
At the heart of this shift lies the notion of survival of the fittest, not in the traditional sense of competition, but in the adaptability to thrive within the natural order of things
“The Gatherer” 146
In a world with constant streams of newness and novelty, there’s a movement towards using what is already available. This ethos of “nothing new” forms the cornerstone of a movement that celebrates creativity in its purest form, eschewing the need for constant consumption and waste.
Through a process akin to harvesting, the designers breathe new life into existing textiles and textures, repurposing them into expressive clothes.
Fragments of my thesis publication, “An Exploration of Self-Sabotage”.
Hand bound, RISO print phorographs on sticker sheets Read here
Deconstructing Dutch protests: examining the ties of protest action to urban planning and digital infrastructure
Please Join the Assembly Line
Date
Material
Location January 25th 2020 Event KABK, The Hague
A simulated and dramatised prediction of the future state of common living and food indulgence.
This was the first large-scale and public-facing event over which I had creative direction. There was a planned scenography on the experience of food culture and the instructions guests had received. The concept is as follows: The future is now, and we eat our ignorance. Megacorporations dictate the contents of our food.
The Dinner was an event that magnified this dystopian future, where enjoyment is sacrificed for time. Food is disregarded; nourishment is a need that must be fulfilled. All that matters are the absorption of necessary nutrients to function for the rest of the day.
From the age of mass industry, we have transformed into an age of “inexperience”.
View more photos here
