seller'sGUIDE THE HOME SELLING PROCESS www.wattrealtygroup.com |info@wattrealtygroup.com |832 253 3898
Seller's Mistakes AVOIDTHESEMISTAKESWHENSELLINGYOURHOME GETTINGEMOTIONAL Thinkit'spossible?It'sactuallynot.Onceyoudecidetosellyourhome,startthinkingofyourselfasa businesspersonandsalespersonratherthanjustthehomeowner.Infact,forgetthatyou'rethehomeowner altogether Bylookingatthetransactionfromapurelyfinancialperspective,you'lldistanceyourselffromthe emotionalaspectsofsellingtheproperty SETTINGANUNREALISTICPRICE Settingtherightaskingpriceiskey.Rememberthecomparablemarketanalysisyouragentdidwhenyou boughtyourhometodetermineafairofferingprice?Buyerswilldothisforyourhome,too Asaseller,you shouldalwaysbeonestepahead youmaythinkyourhomeisworthmore,butremembertosetarealistic pricebasedoncomparablehomesintheareaOverpricedhomesgenerallydon'tsell LACKOFPREPARATION Sellerswhodonotcleanandstagetheirhomesthrowmoneydownthedrain Don'tworryifyoucan'tafford tohireaprofessional.Therearemanythingsyoucandoonyourown.Failingtodothesethingswillreduce yoursalepriceandmayalsopreventyoufromgettingasaleatall.Forexample,ifyouhaven'taddressed minorissuessuchasabrokendoorknob,apotentialbuyermaywonderwhetherahousehaslarger,costlier issuesthathaven'tbeenaddressed Haveafriendoragent,someonewithafreshpairofeyes,pointout areasofyourhomethatneedwork Becauseofyourfamiliaritywiththehome,youmaybeimmunetoits troublespots Decluttering,cleaningthoroughly,puttingafreshcoatofpaintonthewalls,andgettingridof anyodorswillhelpyoumakeagoodimpressiononbuyers. HIDINGMAJORPROBLEMS Anyproblemwillbeuncoveredduringthebuyer'sinspection Youcanfixtheproblemaheadoftimeorprice thepropertybelowmarketvaluetoaccountforit.Alternatively,youcanlistthepropertyatafairmarket priceandofferthebuyeracredittofixtheproblem.Remember:Ifyoudon'tfixtheprobleminadvance,you mayeliminateafairnumberofbuyerswhowantaturnkeyhome.Havingyourhomeinspectedbeforelisting isagoodideaifyouwanttoavoidcostlysurprisesoncethehomeisundercontract
THE INITIAL PROCESS 1CONSULTATION . Iwouldlovetochatwithyouaboutyourneedsanddiscussadetailedstrategyand expectationsasfarassellingyourhomelightning fastandfortopdollar. Howlonghaveyoubeenthinkingaboutselling? Whatarea/neighborhoodsareyouthinkingofmovinginto? WhatisyourPlanB,ifwedon'tsellasquicklyasyouhaveinmind? Whatfirstattractedyoutothishome? Whatareyouthinkinginregardstoprice? 2.HOUSEPREPARATION Thisisaverycriticalstep.Thisprocessinvolvesgettingyourhomereadytohitthe marketlookingitsbestforpotentialBuyers! Focusontheareaaroundthefrontdoor.Pressurewashyourrooftoremoveunsightlydirt andmold.Depersonalizetheexteriorofyourhome.Checkyourdrivewayandsidewalkin frontofyourhouseforanycracks.Openupcurtainsandblinds.Neutralizefoulodorsand makesurethehousesmellsfreshforshowings.Gatherwarrantiesforappliances.Sweep thegarage,basement,andanyotherunfinishedsurfaces.Organizeclosetsanddrawers. Didyouknow?HomeslistedonFridayare12%morelikelytosell within30days
Hireprofessionalphotographer/Producephotosthat"Sell" CreatecatchyMLSlistingpresentation UtilizeStrongOnlinePresencetoattractmassiveinterest Optimizethelistingcampaigntargetingtherightbuyer LeverageSocialMediaPlatformstoeffectivelypromotethelisting HosttheOpenHouse Amplifymarketingeffortswithadvertising Sendmailerstothelocalcommunity Sharelistinginformationwithotheragents ON THE MARKET 3. MARKETING TailoredmarketingplantoattracttherightBuyers: 4. REVIEW / ACCEPT OFFER Nowistheexcitingpart!Whenwereceiveourfirstofferormultipleoffers,Iwill discusswithyouyouroptions Itisimportanttounderstandeverydetailofthe offer,contingencies,timelinesandpricing. ReviewtheOffer NegotiatetheOffer SatisfyConditions
APPROACHINGTHEFINISHLINE 5. HOME INSPECTIONS TheimmediatestepafterweacceptanofferisfortheBuyertoscheduleahome inspection thebuyerwillhaveacertainnumberofdaystocompletethisinspection aftertheofferhasbeenaccepted(percontract) TheBuyer'shomeinspectionreportwilladdressallitemsconsidereddefectivethatmay requirefixingpriortoclosing. 6.APPRAISAL,TITLESEARCH& FINALLENDERLETTER Thetitleisrighttoown,possess,use,andcontrolofaproperty.Whenpurchasinga homebuyerisobtainingaseller'stitletothehome.Beforefinalizingthetransaction,a titlesearchisperformedtoensuretherearenoleansorotherissuesthatwould complicatethesaleofyourproperty Anappraisalisanestimateofthefairvalueofyourproperty Itnotonlyjustifiesthe lender'sinvestmentbutalsoprotectsthebuyerfromoverpayingfortheproperty Buyer'slendertypicallyhiresanappraiser Appraisalfeeiscoveredbythebuyeratthe closing.Aslongaswe'repricedappropriately,thisshouldn'taffectusinanyway. Finalcommitmentlender'sletterapprovesthehomeloan!Buyerwillreceivealetterand loantermpermortgageagreement.Whilethebuyeriswrappingupfinancing,it'stime foryoutofinishupanypacking!
CLOSINGTIME 7. THE CLOSING Theclosingprocessfinalizesthesaleofyourhome. A FEW THINGS TO BRING AvalidgovernmentissuedphotoID Keystothefrontdoor,backdoor,garage,porch,andbackyard Punchcodesforgates,fences,doorlocks,andgaragedoors -Accessinformationforsmartlocks,thermostats,doorbells,orappliances. -Anyotherremotesordevicesthatcontrolsystemsofthehouse. Closingcostsareanassortmentoffees-separatefromagentcommissions-thatarepaid bybothbuyersandsellersatthecloseofarealestatetransaction.Intotal,thecostsrange fromaround1%to7%ofthesaleprice,butsellerstypicallypayanywherefrom1%to3%. Subjecttoagreedterms. CLOSINGCOSTS
Cleanlinessimpliesahomehasbeenwelltakencareof,sodeepcleaningcan winpointswithbuyers.Buyersscrutinizehomes,especiallykitchensand bathrooms.Recaulkandrepainttogivethesegrime proneroomsafreshand cleanlook.Cleanrugsandcarpetstoeliminateunsightlystainsordinginessand eliminateodors.Tidyeachroom,includingcabinets,closets,andthegarage beforeshowing.Andifitseemsdauntingtodoallthatcleaningyourself,consider hiringaprofessionalcleaningcompanytotakecareofitforyou.
Cramped
STARTPACKING
decluttering
and cluttered rooms turn buyers off and make your house look smaller. A home packed with your personal belongings also makes it difficult for others to envision living there. Start by storing away excess furniture, toys and personal decorations, such as family photos. Pack up things you don't use on a daily basis, and put them in storage or ask a friend or family member to hold onto them.
MAKEITSPARKLE
your house also gives you a head start on your move. Sellingyourhomewiththeassistanceofanexperiencedrealtorwillgarner youahighersaleprice,anaverageof13%increase,enoughtocoverthe commissionaswellasputmoremoneyinyourpocket
Before we list T H E F I R S T S T E P : P R E P A R A T I O N HAVEAPLAN Makesureyou'rereadytosell.Askyourself"AmIreadytomakethemove?"DoI knowwhereIplantogonext?"beforeyougofurther Additionally,knowthat marketsfluctuateandyourhomecouldsellthedaywelistit,oritcouldtake months Areyoupreparedforeitherscenario?Lookcloselyatyourfinancesand makesureyouarepreparedtomoveandpossiblycoverthecostsofrepairsthat comeupontheinspectionreport.
Selling STEP BY STEP 01 02 CONSULTATION MeetwithyourReal EstateAgent!Discuss whatyourhomeisworth andsignalisting agreement. HOUSEPREP Makesurethehouse/ yardiscleanedanddeclutteredbeforewe officiallyhitthemarket. I will schedule professional photoshoot, prepare all marketing materials, put my sign in your yard and go live online. It's show time! 03 MARKETING 04 REVIEW/ACCEPT OFFER Negotiatetheofferand getitaccepted!The Buyerwillthentypically scheduletheirinspection rightaway. 05 HOMEINSPECTION Buyersreviewinspection results,decideifanyrepairs areneededandiftheywant tomoveforward.theycould askforrepairstobemade andwewillnegotiateany requests. 06 APPRAISAL& TITLESEARCH TheBuyer'slenderorders theappraisalandtitle search,Finalfinancingis established. 07 CLOSING Thatwasn'ttoobad! Signpapersandpop thebubbly! Congratulations, you 'vejustsoldyourhome!
Seller QUESTIONNAIRE WHEREAREYOUGOING? Haveyoubegunlookingfororalreadyfoundwhereyouaremovingto? PRICING Whatdidyouhaveinmindregardingsaleprice? TIMEFRAME Doyouneedtocloseonanewhome?Willyoubeleasing?Idealmoveintime? INTERIOR DoyouknowanythinginsidethehousethatcoulddeterpotentialBuyers? EXTERIOR DoyouknowanythingoutsidethehousethatcouldpotentiallydeterBuyers? Neighbors?Schools?Noise?
GETTOKNOWYOUR REALESTATEAGENT MynameisCrystalWattandIamhonoredtobeworkingwithyou!Sellingahomeis oneofthebiggestdecisionsyouwillmakeandI'mgoingtobeherewithyouevery stepofthewaytomakesurethatyouarecomfortable,takencareof,andthatyour homesellingexperienceisaseasyandfunasitcanbe! I'vehadexperiencewithbuyersandsellers,residentialandcommercial,and manydifferentmarketsandpriceranges.Notwodealsarealikeandnotwo propertiesarealike.EveryBuyerandSellerisdifferentandhasdifferentwants, needs,andfinancialgoals. I'mlookingforwardtogettingtoknowyouandhelpyousellyour homefastandfortopdollar! Crystal Watt YourHoustonHOMEgirl crystal@wattrealtygroup.com|832-253-3898
