SUMMARY
ANNUAL REPORT 2016
JOHAN CRUYFF FOUNDATION
FOREWORD
A YEAR THAT MOVED US ON THE 24 TH OF MARCH, 2016, A SILENCE FELL OVER US ALL. NO WORDS COULD EXPRESS OUR GRIEF, WHEN JOHAN CRUYFF PASSED. THE NEWS OF HIS DEATH AFFECTED PEOPLE ALL OVER THE WORLD. It was a devastating blow and one that came while we were still mourning the passing of our dedicated chairman, Frank Weijers, just two months earlier. Then, in May, we also said goodbye to Henk Zinger, one of our most dedicated volunteers. It was a year of tremendous loss. But 2016 also marked a year of tremendous progress. The outpouring of condolences and support we received was truly overwhelming and it led to a great many initiatives being launched by both children and organisations; all wonderful contributions to our founder’s memory. Johan’s last signature was on a partnership agreement with Spanish bank La Caixa Obra Social and FC Barcelona, and this partnership has been a tremendous boost to our work in Spain.
IN MEMORIAM
JOHAN CRUIJFF 1947 - 2016
This year, Johan would have turned seventy, and the foundation that bears his name celebrates its twentieth anniversary. It is a year in which we look back on what we have achieved, and a year in which we will show that we are stronger than ever. This we will be doing not only as the Foundation, but hand in hand with
the other initiatives that Johan established under the banner of the World of Johan Cruyff: the Cruyff Institute, Cruyff Football, Cruyff Classics, and the Cruyff Library. He has left us a mighty legacy. We miss Johan every day, but our determination to bring his message to the world is greater than ever. That was what Johan wanted. It gives me great pleasure to say that his family has expressed the desire to remain closely involved in the Foundation. Together with our volunteers, partners, and ambassadors, we will be working harder than ever to help children to move up in life by being active so they can play together and grow in their development. And we invite everyone to join us. Niels Meijer Director, Johan Cruyff Foundation
WHAT DO WE STAND FOR? THE BEGINNING At the end of the 1970s, when Johan Cruyff was playing football in the United States, there was a little boy who lived next door to him. That boy had Down syndrome, and he never played outside. Until, with a lot of time and patience, Johan taught him to kick and head a ball. The boy gradually perked up, and one day Johan saw him playing football with the other kids in the neighbourhood. And so began Johan’s dream. He understood, better than anyone, how important sport and play is for children, how much self-confidence sport gives them, and how it encourages them to make friends and learn to work together. He knew that through play, children learn how to work with rules, how to win, and also how to lose. Johan knew the strength of the bonds that sport forges. To turn his dream into a vision, he founded the Johan Cruyff Foundation in 1997. Since then, the Foundation has supported one thousand projects for children with a handicap, opened over 200 Cruyff Courts, and given over 300 schools a Schoolyard14. And every week, we help over 150,000 children around the world get active. Together with Johan’s family, our ambassadors, partners, and volunteers, we will be carrying Johan’s vision into the future. Twenty years ago, he set the course that we are still following to this day. His life’s work continues to grow and blossom. We are reaching more and more children, and the stature of his work continues to grow.
€
90% 150.000
of our total expenditures go to our cause
children active every year thanks to us
MISSION Every child deserves a healthy future. The Johan Cruyff Foundation helps children move up by being active. Sport and play help children grow and develop, keep them fit and healthy, and teach them to hold their own in a complex society. The Cruyff Foundation supports all children, both disabled and not disabled, and both in the cities and beyond them. The Cruyff Foundation is working towards a better and more sustainable society by launching projects for children with disabilities, building multifunctional sports pitches in cities, and creating sport-friendly school playgrounds. We are making sure that children stay active, so they can keep moving up.
HEALTH
IMPACT ON SOCIETY Health, liveability, development, and participation. These are things we read about in the media every day. And the stories are not always good news. For example, children are spending more and more time indoors and increasing numbers of young people are overweight. This is causing problems, and will continue to do so in the future. Not only for themselves, but for society as a whole.
getting in shape, fewer children overweight
PERSONAL DEVELOPMENT learning self-confidence and skills
CORE VALUES
Professional
Connective
Accessible
Street-wise
Positive
Involved
With passion
INTERNATIONAL The Cruyff Foundation operates out of two offices, one in Amsterdam and one in Johan’s adopted home country of Spain. Both offices work in concert and at the end of 2016 we established joint guidelines to help us refine our shared focus on our activities across the world. Of course, our activities are not confined to the Netherlands and Spain; we have an active presence around the world with our three core activities (the Cruyff Courts, projects for children with disabilities, and Schoolyard14), and we support other initiatives in many countries.
LIVEABILITY
dealing with others, being more social, more integration
PARTICIPATION no one excluded
2016 IN FIGURES
375
percent increase in our Instagram followers
5
5
7
14
Special Cruyff Courts, including one in Brazil during the Paralympic Games
Cruyff Courts, including four outside the Netherlands
new sponsors
Cruyff Courts provided with new turf
100
6
65.000
30
410.910
Cruyff Foundation Coach Courses, including one in Spain and one in England
Cruyff Courts given a water tap, bringing the total to 56
schools with a Schoolyard14, 23 of them special education schools
24 1.000 MARCH 2016 DEATH OF
JOHAN CRUIJFF
children active weekly on a Cruyff Court
euros raised with Cooking for a Cause
1.350.000
children participating in the annual Open Day
87.000
euros raised after five days as social partner of the European Athletics Championships
699.680
euros towards sport projects for children with disabilities (not including the Special Cruyff Courts)
euro additional donation from the National Postcode Lottery for the Heroes of the Cruyff Courts project
“Sport and play improve cognitive capacity and the school performance of children.”
THE IMPORTANCE OF SPORT AND PLAY The positive impact of sport on children is something that Johan Cruyff had experienced for himself. But he also saw it all around him. And he saw it every day of his life. That’s why after his professional career, he made it his life’s work to ensure that all children had the opportunity to be active and take part in sport. His foundation was the first step towards reaching that goal. Slowly but surely, the theme of young people and being active and healthy is becoming a hot topic in the media. More than just the effects on children’s physical health, being active results in better personal growth, increased self-confidence, being able to work together with others, and better marks in school. 1 •
Children with active parents are twice as likely to engage more in sport and play themselves (source: Aspen Institute). 2
PROFESSOR DR. ERIK SCHERDER Professor of Clinical Neuropsychology at VU (Amsterdam)
• Children who learned these skills by the age of seven maintain a permanent advantage in motor skills development over children who did not. 3
RESEARCH SHOWS THE FOLLOWING BENEFITS
• Children who engage in more regular physical activity have a much lower incidence of psychosocial and behavioural problems. 4 • In recent years, only 30% of children between the ages of four and eleven have met the Dutch Standard of Healthy Activity (NNGB)! This standard stipulates a total of one hour of sport, play, and cycling per day. 5 The Cruyff Foundation wants to get all young people active, because we are convinced that sport and play is a critical part of a child’s development. This is what drives us to keep telling our story and keep raising the profile of our work. But we also have to be able to show that what we are doing gets results. In 2016, Utrecht University developed a method of measuring that impact, and we are able to apply this Theory of Change to our sport projects for the disabled, the Cruyff Courts, and Schoolyard14. These studies will be carried out both in the Netherlands and in England, and the results will be published in 2017.
COMPRESSION OF MORDBIDITY 1/3 THE RATE OF DISABILITY
ATIONAL GENER INTER CYCLE
KIDS OF ACTIVE MOMS ARE 2X MORE LIKELY TO BE ACTIVE
ACTIVE PARENTS ASSOCIATED WITH ACTIVE KIDS
PHYCICALLY ACTIVE CHILDREN
1/10 As likely to be obese
EARLY CHILDHOOD
$
Up to 40% higher test scores
Less smoking, drug use, pregnancy and risky sex
15% more likely to go to college
7-8% higher annual earnings
ADOLESCENCE
Reduced risk of heart disease, stroke, cancer and diabetes Lower health costs
More productive at work
ADULTHOOD
STUDIES/SITES CONSULTED: A mika Singh, Leonie Uijtdewilligen, Jos W. R. Twisk, Willem van Mechelen et al. - Physical Activity and Performance at School. 2 ‘State of Play’, Aspen Institute, (Washington 2016) www.aspenprojectplay.org 3 H. Stegeman - Effecten van sport en bewegen op school. Een literatuuronderzoek naar de relatie van fysieke activiteit met de cognitieve, affectieve en sociale ontwikkeling. (‘Effects of sport and activity at school. A literature survey of the relationship between physical activity and cognitive, affective, and social development’), ‘S-Hertogenbosch, 2007, W.J.H. Mulier Institute.
1
E. Hartman, J.W. de Greeff et al. - Effecten van fysieke activiteit op cognitie en de hersenen van kinderen in het primair onderwijs. (‘Effects of physical activity on cognition and the brains of children in primary education’), Groningen: Universitair Medical Centre Groningen, 2015. 5 The Dutch Standard of Healthy Activity was drafted in 1998 by the universities of Amsterdam (VU), Maastricht, Groningen, and Utrecht, in collaboration with RIVM TNO and the sport association NOC*NSF.
4
CRUYFF COURTS
3
On average, there are more than
activities per week at each Cruyff Court
81,5% 18,5% boys
In total, every week
girls
65.000 children
CRUYFF COURTS Children need a safe place to play that encourages them to play outside. That’s what Cruyff Courts are: a safe place to get together, where children get to know the importance of togetherness, making friends, discovering their own talents, and winning and losing. These are valuable experiences that they carry with them as they develop physically and mentally, and as they move into society. Everyone can play on the Cruyff Court. Children can do all kinds of sports and games and participate in the many activities organised by coaches in the community. On the Cruyff Courts, respect for each other, health, integration, and developing skills are what it’s all about. And these are the themes that you will find in the 14 rules of Johan Cruyff, which are posted prominently at every Cruyff Court in the world. SPECIAL CRUYFF COURTS Not every child can use a regular Cruyff Court. That’s why alongside the Cruyff Courts in the community, we also set up Special Cruyff Courts at institutions for children with disabilities. Special Cruyff Courts are
are active on the Cruyff Courts
adapted to the needs of these children with features like a harder playing surface to make it wheelchairfriendly or an athletics track. GROWTH OF CRUYFF COURTS There are now a total of 217 Cruyff Courts, including the 179 in the Netherlands. Of these, 40 are Special Cruyff Courts, playing areas that are adapted to the needs of disabled children. In 2016, the Foundation added seven new standard Cruyff Courts, three of these in the Netherlands. CRUYFF COACHES & HEROES OF THE CRUYFF COURTS Heroes of the Cruyff Courts is a two-pronged project, with one component being a programme that teaches young people to organise events, and the other being the Cruyff Court 6 vs 6 championship. The goal of Heroes of the Cruyff Courts is to give young people the opportunity to grow into role models for their neighbourhood and get them involved with the Cruyff Court in the long term.
SPECIAL CRUYFF COURTS
9.300 children
A total of with disabilities are active on the Special Cruyff Courts every week
of which over
42.000
not in organised activities
The sports primarily played are football, as well as basketball and hockey (including wheelchair versions)
231 Each activity has an AVERAGE of 38 children participating
Over 90% say that the Cruyff Court contributes to SOCIAL COHESION in the community
Only 19% reported that the Cruyff Court occasionally leads to NUISANCE in the community
30% of Cruyff Courts have PARTNERSHIPS with groups other than football clubs
Each week a Special Cruyff Court is used on average by 231 children with disabilities
Generally, the Special Cruyff Court is seen as a place that challenges these children to GET ACTIVE THROUGH SPORT. It is a versatile space, and promotes the INTEGRATION between ABLED AND DISABLED children.
The school uses the Special Cruyff Court an average of 5,4 per week
8 The Special Cruyff Court gets a mark of 8 on average
SCHOOLYARD14 SCHOOLYARD14 Johan Cruyff once said that playing outside should be a subject at school. So the Cruyff Foundation came up with a relatively simple solution. By establishing a Schoolyard14 in primary schools, the Cruyff Foundation is encouraging children to participate in sports and play together both during and after school. Schoolyard14 makes school playgrounds an attractive place to play again by giving the school and the schoolchildren the opportunity to pick their own playing fields, which take the form of lines and coloured areas (markings) applied to the ground and walls. Some examples are an athletics track, a playing circle, or a goal on the wall. This stimulates children to play in a natural way.
SCHOOLYARD14 IN SPECIAL EDUCATION Schoolyard14 is also suitable for special education from the primary school level up. One out of four Schoolyard14s are located at a special education institution. Along with athletic and sporting challenges, Schoolyard14 also brings more structure to the school playground and that is extremely important for this target group. For the Special Education institutions an additional boccia marking has been added, specifically for children with disabilities. The sign with the 14 rules of Johan Cruyff is also provided with pictograms and/or in Braille.
10.000
children got active and started with their own Schoolyard14 using the STARTER PACKAGE in 2016
90.000
children were playing on their Schoolyard14s DAILY in 2016
GROWTH OF SCHOOLYARD14 There are 322 Schoolyard14s, of which 301 in the Netherlands. In 2016, 100 Schoolyard14s were added.
22.000 NEW children reached in 2016
TOP 5 MOST SELECTED MARKINGS: Athletics track, goal playing field, ground marking (dots), net playing field, bullseye game circle
SPORT FOR THE DISABLED
For special education institutions, we offer the Special Cruyff Courts (see chapter 5) and the modified Schoolyard14 (see chapter 6).
For children with disabilities, sport, and play are especially important – not only for their health, but for social contact with others as well. Children with disabilities learn what they can do through sport; they discover their talents and develop self-confidence. That’s how we help them move up.
243 39
Applications in the Netherlands in 2016
Approved projects in NL
The Cruyff Foundation wants all children to be able to take part, including children with a disability. Unfortunately, for these children it is not always easy to participate in a sport, because there are few facilities and the equipment required is generally expensive. Only 29% of children with disabilities are able to play sport, as compared to 59% of children with no disabilities (source: (On)beperkt Sportief 2013, Mullier Institute). The Cruyff Foundation wants to raise this percentage. Through a variety of partnerships, we are working to increase the sports available to children with disabilities and to make these sports more accessible. Within the recreational offerings, we are doing this by providing financial and strategic support for sport facilities and the promotion of sport. The Cruyff Foundation then offers talented children the chance to continue their development through the partnerships with sports associations and NOC*NSF.
A total of 13 athletes scouted at previous Cruyff Foundation Talent Days
©
o: fo t
Ma
thi
lde
D
o us
l
participated in the Paralympic Games in Rio de Janeiro!
In total, we have provided nearly €1.3 million in support of sport for the disabled, which has gone into Special Cruyff Courts, partnerships with sport associations and NOC*NSF, projects in the Netherlands, projects abroad, and impact assessment. Special Cruyff Courts
€ 560.000
Sport associations/NOC*NSF
€ 253.568
Projects (Netherlands)
€ 231.111
Projects (International)
€ 200.000
Impact assessment
€ 15.000
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oto
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i ath
lde
Du
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CRUYFF FOUNDATION COACHES & HEROES OF THE CRUYFF COURTS
INTERNATIONAL
Coaches trained internationally:
Our plans for the coming eighteen months focus on the Netherlands, Spain, and the United Kingdom. But looking at the growing number of projects in South Africa, Sweden, and South America, a lot of attention will be going to these regions as well. Sharpening the focus means making more incisive choices, exceeding our goals, and generating spin offs like new projects and alternative financial support more easily. The goal is to connect the internationally fragmented projects in order to create several larger hotspots of activity.
CRUYFF COURTS 2016
22
Applications outside the Netherlands
3
Projects approved (UK)
2
Projects approved (other)*
Number of international projects in 2016:
7
36 96 52
Coaches trained in 2016
Total coaches trained
Total projects completed
Coaches active
Coaches trained internationally in 2016 (by country):
*Molenbeek (Belgium) and Yamada (Japan)
The establishment of Cruyff Courts in Spain is being coordinated and financed from the Spanish office of the Cruyff Foundation.
18 14 Spain
United Kingdom
2
Argentina
Cruyff Courts Special Cruyff Courts Cruyff Courts 6 vs 6 championship Heroes of the Cruyff Courts
5
Belgium
Total
2016
Cruyff Courts
3
2
Heroes of the Cruyff Courts
3
3
Number of projects
3
3
21
14
3
3
Cruyff Foundation Coaches Total
2016
13
2
2
-
N/A 1.500* 18
3
3
Cruyff Foundation Coaches
18
18
Patio14
14
3
N/A
16
Sport for the disabled projects
A number of these are doing a joint project
Attained
20
Number of projects
All Cruyff Courts 6 vs 6 championship
61
Young people (Heroes) trained
UNITED KINGDOM
SPAIN Attained
15
Coaches running a project
* children
Schoolyard14
HIGHLIGHTS 1. King’s Games Together with the Krajicek Foundation, we hosted the fourth King’s Games on the 22nd of April at Drostenburg, a school for children with physical or multiple disabilities and chronic conditions.
5. Summer of Sport: ‘Find out what you love’ I n late summer, we kicked off our ‘Find out what you love’ campaign, in which we invited young people with a disability to find a sport that really appeals to them.
2. Cruyff Court New York I n June, a temporary Cruyff Court was placed on the balcony of the United Nations headquarters as part of a unique football event promoting peace, development, health, and education.
6. European Athletics Championships We were proud to be Social Partner of the European Athletics Championships, held in Amsterdam from the 6th to the 10th of June. In a number of different activities surrounding the championships, we raised money for our projects and called attention to our mission.
3. Cruyff Court 6 vs 6 championship On the 18th of June, the Cruyff Court 6 vs 6 championship final was held in Eindhoven. Over 20,000 children participated in the tournament. 4. AZC Tour I n the summer months, we took a mobile Cruyff Court on the road and visited the asylum-seeker centres in the Netherlands, taking our message of sport and play to a new target group: young recent arrivals in the Netherlands temporarily housed in asylum-seeker centres.
7. Olympic Experience From the 6th to the 21st of August, we were at the Olympic Experience in Scheveningen with a mobile Cruyff Court. In partnership with Fonds Gehandicaptensport, we offered a number of clinics for children with a disability. 8. Open Dag On the 20th of September, over 1,000 children, both disabled and not disabled, joined us at the Open Day in the Olympic Stadium for some exciting sports and activities!
Of course, what left the biggest mark in 2016 was Johan Cruyff’s death on the 24th of March. Every day, we continue to follow the path he showed us.
9. Talents4Tokyo Another part of the sportive summer was the online journal that followed seven talented athletes on their journey to Rio de Janeiro to prepare for the 2020 Paralympic Games in Tokyo.
12. Johan Cruyff autobiography Johan Cruyff’s autobiography, My Turn: the Autobiography, was published in October. A portion of the book’s revenues go towards the Cruyff Foundation.
10. 300th Schoolyard14 On the 6th of September, famous football coach Guus Hiddink opened the 300th Schoolyard14 at the school where he use to work as a teacher, SBO Sam.
13. First Schoolyard14 in England On the 30th of November, in London, we opened the first Schoolyard14 in England. There are now three.
11. Special Cruyff Court in Rio de Janeiro On the 15th of September, Minister Edith Schippers and Susila Cruyff opened a Special Cruyff Court for the blind and vision-impaired in Rio de Janeiro.
14. Cooking for a Cause On the 12th of December, this year’s fundraising dinner auction was for sport wheelchairs. The auction raised a total of €410,910.
OUR DREAM FOR THE FUTURE
FINANCIAL OVERVIEW ACHIEVED 2016
In 2017, our foundation will be 20 years old. Our road WORLD OF JOHAN CRUYFF ahead is one we must travel without Johan Cruyff. But our Partnerships are something we do well, as we have work remains important. We will be bringing new faces great experience partnering with the other Johan Cruyff to the Cruyff Foundation, international personalities initiatives: the Cruyff Institute, Cruyff Football, Cruyff recognisable to various different target groups; people Classics, and the Cruyff Library, all under the World of Johan who stand in support of the Foundation’s three core Cruyff banner. In the future, these partnerships will only activities. The ambassadors who are already devoting intensify thanks to the synergies between the initiatives. their time and energy to the Cruyff Foundation will continue to do so. This new strategy will be announced TYPICAL JOHAN CRUYFF FOUNDATION in 2017. We are going to celebrate our 20th anniversary Smart, simple, and effective. Achieving the biggest with a series of projects, events, and activities and will possible results with the least possible resources. And be looking back on what we have achieved and, most we want to raise our visibility. Because the better our of all, highlighting the areas of urgency of our work work is known, the greater the willingness to contribute for the future. Alongside our volunteers, ambassadors, to it. That’s how the Cruyff Foundation works. That’s the partners, sponsors, and the Cruyff family, we will be Johan way: street-wise, committed, sporting, accessible, building on Johan’s legacy. He has shown us the way, professional, and connecting. and together and stronger than ever, we will continue to follow it. Our motivation for the future remains helping children move up by being active. In this journey, quality and sustainability are our prime considerations. To achieve this, our challenge will be increasing our focus and working effectively and efficiently, both internally Schoolpleinen14 Schoolpleinen14 Cruyff Courts Cruyff Speciale Courts Speciale Cruyff Courts per week Kinderen bereiken per week bereiken Schoolpleinen14 Schoolpleinen14 Schoolpleinen14 Schoolpleinen14 CruyffCruyff Courts Courts Cruyff Cruyff Courts Courts Speciale Speciale Cruyff Speciale Cruyff Courts Speciale Courts CruyffCourts Cruyff Courts Courts Kinderen Kinderen per Cruyff week Kinderen per week bereiken Kinderen per bereiken week perKinderen bereiken week bereiken Schoolyard14s Cruyff Courts Special Children per week and externally. Making choices is not one of our strong Cruyff Courts reached suits, because our greatest hope is to reach all children everywhere. But in 2017 and 2018, we will be devoting € € € € € € extra attention to vulnerable children.
500 500 240 45 45150.000 150.000 500 500500 500240 240 240 240 240 45 45 45 45 150.000 150.000 150.000 150.000 500 240 45 150.000 €€ € €
€
€
€7 mln. €745 mln. €400.000 €400.000 200 % 200€500.000 % €500.000 €7 mln. €400.000 500 500€7€7 240 45 150.000 mln. mln. €7€7 mln. €400.000 mln. €400.000 €400.000 €400.000 200 200 % 200 % 200 % €500.000 €500.000 % €500.000 €500.000 240 150.000
TOGETHER Stijging de begroting Stijging van de Stijging begroting vrij besteedbaar Stijging vrij geld besteedbaar Groei geld particuliere Groei Extravan inkomstenExtra van inkomsten van Increase of budget Increase in unearmarked budget, Schoolpleinen14Schoolpleinen14 Cruyff Courts Speciale Cruyff Courts Kinderen per week bereiken Stijging Stijging van de van Stijging begroting deStijging begroting van devan begroting Stijging de Stijging begroting vrij van besteedbaar vrij Stijging besteedbaar Stijging vrijgeld besteedbaar vrij geld besteedbaar Groei geld Groei particuliere geld particuliere Groei particuliere Groei particuliere Extra Extra inkomsten inkomsten Extra van inkomsten Extra vanparticuliere inkomsten van Cruyff Courts Speciale Cruyff Courts Kinderen per week bereiken By working together, we hope to increase the reach ofnaar our naar €7 naar 7 miljoen van € 2,9 naar €€2.9 3,3 vanmiljoen €donateurs 2,9 naar € 3,3 miljoen donateurs donateurs partners/sponsors partners/sponsors to €7 million from million topartners/sponsors €3.3 million naar € 7 miljoen € 7 miljoen naar € naar 7 miljoen €van 7 miljoen €van 2,9 €naar 2,9 van naar €miljoen 3,3 € €2,9 miljoen van 3,3naar €miljoen 2,9€€naar 3,3 miljoen € 3,3 miljoen donateurs donateurs donateurs partners/sponsors partners/sponsors partners/sponsors work. We hope to maximise our impact by working with existing partners and new organisations like JOGG, Plan € € Nederland, municipal authorities, government partners, and sports associations. Professionalism, quality, and sustainability are the driving forces behind our choices Stijging van de begroting vrij besteedbaar geld Groei particuliere Extra inkomsten van inkomsten and our methods. Growth in private Additional income Stijging van deStijging begroting Stijging vrij besteedbaar geld Groei particuliere Extra van
€
€
€7mln. €400.000 200%200€500.000 €7mln. €400.000 % €500.000 €500.000 200% naar € 7 miljoennaar € 7 miljoen van € 2,9 naar € van 3,3 miljoen donateurs € 2,9 naar € 3,3 miljoen donors
donateurs partners/sponsors from partners/sponsors partners/sponsors
INCOME Income from direct fundraising Income from third-party campaigns Interest earnings and investment earnings Sum of income
BUDGET 2016
ACHIEVED 2015
€ € € €
2,819,821 2,713,067 45,069 5,577,957
€ € € €
2,837,493 3,184,846 60,000 6,082,339
€ € € €
2,598,359 1,954,003 63,642 4,616,004
€ € € € € €
1,404,396 1,787,253 737,349 60,000 810,516 4,799,514
€ € € € € €
1,562,835 2,081,699 1,141,858 60,000 904,956 5,751,348
€ € € € € €
1,660,395 1,339,090 965,440 318,409 4,283,334
€ € € €
391,288 27,957 13,978 433,223
€ € € €
388,517 176,393 13,196 578,106
€ € € €
337,152 23,166 11,583 371,901
Management & administration Costs of management & administration
€
83,862
€
79,178
€
69,499
SUM OF EXPENDITURES
€
5,316,599
€
6,408,632
€
4,724,734
RESULT
€
261,358
€
(326,293)
€
(108,730)
€ € €
123,429 (73,970) 211,900 261,359
EXPENDITURES Expenditure on objectives Core activity: Sport for children with disabilities Core activity: Cruyff Courts Core activity: Schoolyard14 King’s Games PR/Awareness Income generation Costs of direct fundraising Costs of third-party campaigns Costs of obtaining grant funding
PROFIT APPROPRIATION 2016 ADDITION TO/(WITHDRAWAL FROM) Continuity reserve Special purpose reserves Designated fund Other reserves
€
COLLABORATIONS PARTNERS
SOCIAL PARTNERS
SPONSORS
SUPPLIERS
SUPPORTERS
Along with the income from the sponsors circle, the Cruyff Foundation receives one-time donations from organisations and private individuals and generates income from fundraising events.
JOHAN CRUYFF FOUNDATION Olympisch Stadion 5 1076 DE Amsterdam The Netherlands www.cruyff-foundation.org info@cruyff-foundation.org cruyfffoundation JCFoundation johancruyfffoundation