escape verb
es•cape \ i-skāp \ 1. to break free from confinement or control. “Dreamers and doers read Latitudes & Attitudes to escape the drudgery of everyday life.”
2022-23 MEDIA KIT
LATITUDES & ATTITUDES IS A COMPANY OF
#
1
Cruising Lifestyle Magazine
on the Planet
who we are
Latitudes & Attitudes® is the #1-selling boating lifestyle print magazine on the planet, committed to reaching cruising boaters wherever they are – on newsstands, in mailboxes, online, and on the water! With over 50K readers to our print version and over 27K more getting their boating fix on our digital platforms, it’s no wonder we’re so popular. We feel that popularity is well earned. When lifelong sailor Bob Bitchin created the magazine in 1997, he designed it to be an engaging and fun creative outlet for boaters looking
outselling the competition on newsstands 5 : 1! to break free from the drudgery of daily life, find adventure, and celebrate the community and its accomplishments. It’s a tradition that Latitudes & Attitudes® is proud to continue into its 25th year and beyond. Our magazine strives to make the dreams of all boaters tangible – from the adrenaline junkie to the relaxed sightseer and everyone in between, Latitudes & Attitudes® reaches a dedicated group of enthusiasts who constantly seek to learn more, experience more, and be more. Advertising with us is advertising a lifestyle.
OVER 50K READERS
our reader Age: • 25–50: 37.1% • 51–65: 53.6% • Men: 87.3% / Women: 12.3% Employment: • Professional/Self-employed: 37.1% • Employed: 42.7% • Retired: 18.4% Approx. HHI: • $50K–$100K (annual): 40.1% • $100K–$250K (annual): 39.5% Length of time Boating: • 10–20 Years: 14.9% • Over 20 Years: 51.0% Own a Boat: • Yes: 80.8%
cruiser events 25 years ago we started staging free events at boat shows. People come to shows just for the party! You can be an integral part by sponsoring these incredibly fun gatherings, or donate something to the very popular raffle (with proceeds benefitting a maritime non-profit). Either way, your business gets to be associated with fun!
Type of Boat: • Sail: 65.7% • Power 11.7% Boat Size: • 25’ or under: 20.4% • 26’–35’: 30.2% • 36–50: 28.5% How you access Latitudes & Attitudes: • Monthly Subscription: 60.5% • Read online: 29.9%
reaching boaters wherever they are...
• subscribers
Let’s face it, people (after all, boaters are people, too!) are looking for content and entertainment everywhere. And while everyone may have a favorite magazine to hold and read at their leisure, we all spend a lot of time on our favorite websites, reading emails, and even listening to music while doing all the above. We’re there with them. What about you?
• Largest page count in the industry
• newsstands • new boat owners • boat show distribution
• Ad content never exceeds 40%
• online/digital
• Event sponsorships
• social/email
• Published quarterly
• radio/broadcasting
featuring: • influencer content • user generated content • destinations
latsatts.com 60,000 unique users, more than 110,000 sessions, with an average session duration of 4 mins 6 secs – twice the national average for publishers!
Purchase a banner or tile ad: 1. Premium Top Right 300w x 200h pxl .................. $500/mo 2. Right Hand Column 300w x 120h pxl
................
$300/mo
3. Right Hand Column 125w x 125h pxl
................
$200/mo
social following
Latitudes & Attitudes is the #1 print cruising magazine on the planet. That doesn’t mean that we don’t expand our efforts to reach boaters wherever they are, though. While many of our tens of thousands of subscribers wait eagerly for the latest issue to land in their mailbox, we also recognize that boaters are often on the go, looking for fun and relaxation wherever it may be. That’s why we’ve developed a strong digital presence. Our social media platforms – Facebook, Twitter, Instagram, and so on – have a combined 13,000+ followers, and our email list has twice as many active subscribers. We also have a digital online version of Latitudes & Attitudes where readers can peruse previous issues for free and get their feet wet before subscribing. Escape may come in many forms, but Latitudes & Attitudes wants to make sure that our readers can stay in the loop, even if they’re adventuring away from home and their copy of the magazine.
+13.7K +2.6K
+1.3K
emails/newsletters 27,000+ confirmed email list
Our op-in email list is more than 27,000 people passionate about the boating lifestyle. The national average open rate for publishers is 13%. Our average over the last two years is 26%! Again twice the competition. So you know boaters will see your ads, as they definitely look forward to reading the latest e-newsletter from Lats & Atts.
banner ads: 1 Size - 500w x 250h pxl - $300/mo
personalized emails The national average open rate for publishing companies is 23%. When we send a Lats & Atts e-newsletter to our opt-in list of more than 27,000 boaters, the open rate can exceed 35%! Our average for the last two years is 28%. And as we fo with the print magazine (no more than 40% ads) we keep the number of email ads to a minimum, with a CTR of 15%. Also above the average!
radio/broadcast/streaming When the COVID-19 pandemic hit, millions of people isolated at home. We realized early on that more than ever folks needed a healthy, wholesome escape. So we made the digital online version of Latitudes & Attitudes FREE to everyone (which previously required a paid subscription). Even our advertisers spread the word. In just the first six days, we had more than 12,000 new readers! Our Facebook page can reach 25,000+ people a week, sending them to our website where they spend on average more than twice the time than other boating publication sites. And with Pyrate Radio, you have the ability to reach boaters and charterers from the Caribbean to New Englad, and anywhere in the world.
What other boating magazine can offer you radio spots? Reach 30,000 online anywhere and Caribbean/SE USA broadcast listeners a month. Or buy commercials in the Latitudes & Attitudes Radio Show which airs Saturdays at noon (EST) and repeats Wed evening at 8pm (EST).
+800
ask about radio commercial production Pyrate Radio run-of-schedule (AM, afternoon, evening blocks) = $8–$15 per :30 commercial Latitudes & Attitudes Show – 8 spots/month starting at $150/mo
ad rates & sizes Color included in all prices
Premium Sizes
P R E M I U M R AT E S 1x
4x
Two Page Spread
$2,770
$2,355
Half Page Island (+ 10% surcharge)
$1,420
$1,205
Third Page Square
$1,155
$980
Third Page Horizontal
$1,155
$980
Quarter Page Horizontal
$755
$640
15.75”w x 9.875” h (live area) 16.75”w x 10.875” h (trim size) add .25” min for full bleed
Two Page Spread (bleed) 16.75”w x 10.875” h
D I S P L AY R AT E S 1x
4x
Full Page (bleed)
$2,100
$1,785
Half Page Vertical
$1,420
$1,205
Two Thirds Vertical
$1,785
$1,515
Third Page Vertical
$1,155
$980
Half Page Horizontal
$1,420
$1,205
Quarter Page
$755
$640
Eight Page
$405
$345
Sixth Page Vertical
$605
$515
B O S U N ’ S B A G R AT E S / P E R I S S U E Quarter Page
$525
Eight Page
$262
B R O K E R A G E R AT E S / P E R I S S U E Two Page Spread
$1,500
Full Page
$777
Half Page
$610
Third Page Square 4.80”w x 4.80” h
Third Page Horizontal 7.377”w x 3.177” h
Half Page Island 4.86”w x 7.35” h
Quarter Page Horizontal 7.377”w x 2.25” h
Display & Bosun’s Bag Sizes 7.375”w x 9.875” h (live area) 8.375”w x 10.875” h (trim size) add .25” min for full bleed Full Page (bleed) 8.375”w x 10.875” h
Half Page Vertical 3.55”w x 9.875” h
Two Thirds Vertical 4.80”w x 9.875” h
Two Thirds Vertical 2.30”w x 9.875” h
Half Page Horizontal 7.375”w x 4.812” h
Quarter Page 3.55”w x 4.812” h
Eight Page 3.55”w x 2.25” h
Sixth Page Vertical 2.30”w x 4.812” h
AD SUBMISSION GUIDELINES: Print Ready Ads: Ads must be in PDF, TIF, or JPEG format, sized correctly and 300 dpi at 100% size. Send full page with bleed, but without cropmarks. Submit to design@kylemediainc.com.
I S S U E D AT E S / D E A D L I N E S #40 FALL 2022
#41 WINTER 2023
#42 SPRING 2023
#43 SUMMER 2023
#44 FALL 2024
#45 WINTER 2024
Reservation: 7/11/2022 Material: 7/14/2022 On Newsstands: 8/31/2022 Reservation: 1/9/2023 Material: 1/13/2023 On Newsstands: 3/1/2023 Reservation: 7/10/2023 Material: 7/14/2023 On Newsstands: 8/31/2023
Reservation: 10/10/2022 Material: 10/14/2022 On Newsstands: 11/30/2022 Reservation: 4/10/2023 Material: 4/14/2023 On Newsstands: 5/31/2023 Reservation: 10/10/2023 Material: 10/14/2023 On Newsstands: 11/30/2023
CONTACT US:
7862 West Central Ave., Suite F • Toledo, Ohio 43617 latsatts.com
PUBLISHER Erik Kyle 419-699-0415 erik@kylemediainc.com
ASSOCIATE PUBLISHER/ SALES DIRECTOR David Levesque 716-481-8636 david@latsatts.com
OFFICE
EDITORIAL
DESIGN
877-775-2538 Ext. 100 info@kylemediainc.com
877-775-2538 Ext. 500 editorial@kylemediainc.com
877-775-2538 Ext. 400 design@kylemediainc.com
To provide an effective meeting place for marine businesses to connect to boaters using the most productive combination of print and digital platforms.