BRANDING
2012
& MARKETING
AN INTRODUCTION
Nice to know you.
I am a multidisiplinary creative based in Melbourne, Australia.
Let me tell your story with meaningful content, told through colourful designs.
My past work with non profits focuses on targeted branding to increase brand awareness.
@aiya_national @aiya_victoria 2020-2021 2021-2022 @ppiavic 2019-2020 01 02 03 PROJECTS
AIYA National
Australia-Indonesia Youth Association
A Non-government, youth-led organisation which aims to better connect young Indonesians and Australians to each other and to related opportunities.
• YOUTH
• INCLUSIVITY
• INDEPENDENCE
• PROFESSIONALISM
CLIENT •
• f4b764 • f7e9dc • 882b26 • 2e3470 REDESIGN 01 OBJECTIVE • Redesigning social media in line with an existing visual identity. • Crafting content
the appropriate channels TARGET MARKET • Indonesian
enthusiasts • Young
ADDING BATIK AND AUSTRALIAN FLORALS AS A CULTURAL TOUCH
for
language
professional Australians
#SLANG
#Quadrafest
A series of posts introducing committees and what they do Introducing Indonesian & Australian slang words, complete with occational skits by committees.
An online event, inviting students to participate in talent shows, game night and movie screenings
NEW
// OLD #VicCommittee
01
• Content organized by colour • Cleaner homepage RESULTS FUN INFORMATIONAL FILLERS +1,089 FOLLOWERS 01
4,723 VISITORS • Increased traffic into website (by promoting AIYA Blog on Linkedin)
Coordinated redesign 10,014 FOLLOWERS
Focusing more on engagement by tagging participants on event documentation 3,009 FOLLOWERS
Etiquettes on the Australian / Indonesian workforce
Spotlighting the committee
Australia-Indonesia news
•
•
•
•
•
PPIA Victoria
The Indonesian Student Association for the Victorian region, overseeing 8 student associations for universities in the area.
• INFORMATIVE
• COLOURFUL
• YOUTHFUL
CLIENT
GEODESIC TRIANGLES FOR ACCENTS
OBJECTIVE
Crafting a social media presence and raising engagement in spite of the interuption by the pandemic.
OBJECTIVE
02
SLIGHT GRADIENT FEED CHANGES COLOURS EASILY
An instagram takeover series by the Victorian chapters, introducing their campus and events available for members.
I designed the covers and arranged for designs of each chapter to showcase their things.
CAMPAIGNS
02
#ExploreVic
Encouraging participation by holding a showcase for Victorian talents to showcase their artworks
A series of posts introducing committees and their roles
CAMPAIGNS
#Quadrafest #OnFrame #VicCommittee
02
An online event, inviting students to participate in talent shows, game night and movie screenings
Merch Campaign Designing & selling merchandise to raise funds COVID-19 Support hotline Collaboration with the Indonesian Embassy. Merch creation and promotion +2,013 FOLLOWERS (1 YR) ACHIEVEMENT 02
AIYA Victoria
The Australia-Indonesian Youth Association of Victoria
YOUTH
INCLUSIVITY
INDEPENDENCE
CLIENT
•
•
•
CHECKERBOARD SYSTEM
OBJECTIVE
• Reaching out to relevant communities by engaging with similar organisations
• Spreading word about the weekly Language Exchange event
TARGET MARKET
• Indonesian language enthusiasts in Victoria
• Young professional Australians
OBJECTIVE
RAINBOW GRADIENT LIGHT FLOW AND BATIK
03
CAMPAIGNS Colour for event posters and announcements Beige for weekly meetup announcements +159 NEW LIKES (80.7%) +6,043 REACH (1 YR, 87.1%) 03