LOGO PLACEMENT

The Cristo Rey logo should be placed in a promient position on your document. The ideal location is the upper right or upper left-hand corners of the page.

The logo should be oriented vertically on the page and not be rotated. Avoid placing the logo on colors other than the approved school turquoise, tangerine, dark blue, black, white or grey.

Mascot

• The Puma is the school mascot. The student body determined that the “leaping puma” would be used as the mascot.

• The Puma image should not be used in place of the logo and should only be used on Spirit Wear and other student-centered communications.

• The Puma should only appear in school approved colors and its use must be approved by the Communications Office

Puma logo can be found in the X:drive #Communications\Communications External\Marketing Materials for Staff\Logos\Activities\Puma Mascot

Colors

RGB CMYK HEX

R: 0 C: 100% #00a7ce

G: 167 M: 19%

B: 206 Y: 0%

Turquoise

TANGERINE

PANTONE

K: 19% PMS 312

RGB CMYK HEX

R: 255 C: 0% #FFA400

G: 164 M: 36%

B: 0 Y: 100%

DARK BLUE

PANTONE

K: 0% PMS 137

RGB CMYK HEX

R: 31 C: 54% #1F2A44

G: 42 M: 38%

B: 68 Y: 0%

PANTONE

K: 73% PMS 533

CMYK colors should be used when outsourcing printing. RGB is used for web and digital projects.

Font

The official school font is Arial. All printed and written materials, including emails, should be in Arial. If you wish to use a different font, it must be approved by the Marketing and Communications Department.

If there you have a limited list of fonts due to software limitations, consult the Communications Office for assistance.

Format And Spacing

• One-inch margins should be observed when drafting letters and other official documents.

• One and a half inch margins from the top should be used when printing on school letterhead.

Powerpoint Templates

PowerPoint templates created by the marketing and communications department should be used for all external presentations.

Major design changes to these slides should be approved by the Marketing and Communications Department.

PowerPoint template can be found in the X:drive #Communications\Communications_External\Marketing Materials for Staff\PowerPoint