INTRODUCTION

Welcome to the Cristo Rey Jesuit High School brand style guide.

A brand style guide (also known as a brand book or brand guide) acts as a key document that helps creators communicate a uniform, recognizable message to their audience. This guide is your reference for creating consistent, on-brand content. By adhering to the standards outlined in this guide, Cristo Rey can establish and maintain our brand to increase and strengthen our presence.

Please refer to this document often. When in doubt ask the Marketing and Communications team for guidance or clarification:

Christopher Heng - Senior Marketing and Communications Manager ChristopherHeng@cristoreytc.org

Emmy Levanetz - Marketing and Communications Intern EmmyLevanetz@cristoreytc.org

Thank you for your partnership!