They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the face of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it.
To understand and gain more perspective on this much unsolved mystery, we invited many branding and packaging experts who throw light on the topic in Wise Advise article. Hardik Gandhi says that the strongest brands are those that are able to connect with customers on an emotional level through an engaging relationship. On the other hand, we have Cub Design believing that identity design must be backed up by a good design strategy. And in Wise Advise, we have Mohor Ray, who highlights why and how consumers form the epicentre when it comes to brands and designers.
In this issue, we have also featured some talented young designers like Yasar in Early Riser article where he reiterates the fact that the less there is, the c
