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洞見新勢力

RISING FORCE

「洞見新勢力-五感好生意」,萃取文化部輔導業者案例

From "The Guidance and Consultancy Program for the

精華在此感動分享,本年度策展團隊從文化部主辦的「文

Cultural and Creative Industry" organized by the Ministry

化創意產業輔導陪伴計畫」,觀察到這些感動人心案例的

of Culture, our curating team this year observed the

共同特色,多是藉由消費者的「感官」出發,從感官帶動

aforesaid businesses and found that their shared feature

感動、進而產生記憶,讓消費者能深刻記憶當時消費的

is that they all focus on consumers' sensory perception

「感動」時刻。因此本次「洞見新勢力」展館利用人們熟

so that the consumers can deeply remember how the

知的嗅、味、觸、聽、視,作為感受的觸發點,結合受輔

shopping came to them as touching moments. Given

導業者的經驗分享,讓島嶼生意盎然的創作風景帶給參觀

that, "Rising Force" takes the five senses: smell, taste,

民眾一連串的「五感」感動之旅。

touch, hearing, and sight as the points where exhibition visitors come to have a deeper feeling, and combines

"Rising Force – Young Talents in Taiwan's Creative

the experiences of the successful businesses to allow

Industry" shares some examples of the successful

visitors to be touched, through their senses, by the

businesses supported by the Ministry of Culture.

vibrant creative force of Taiwan.

從身體創造 BODY KNOWLEDGE

Profile for Creative Expo Taiwan

2018 臺灣文博會成果專刊 CREATIVE EXPO TAIWAN  

2018 臺灣文博會成果專刊 CREATIVE EXPO TAIWAN  

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