02 vol.
2017 creative & culture design newsletter
搶先看！ 工藝P.4 / 設計P.7 / 授權P.10
Here comes the TALENT! LIFE! P.4 / NEXT P.7/ Talent100 P.10
● 主題館策展人專訪――文化在對話開啓之後 ●
● 文創專家開講
找到市場的缺口，那就是機會 文創，
● 精彩活動預告――工藝現場，體驗臺日職人好手藝
開啟之後 文化在對話
2017 CREATIVE & CULTURE DESIGN NEWSLETTER
專訪主題館策展人：格子
"What is culture? What is Creative Expo?" At the beginning of the interview, the curator Pang Wang asked the questions that would be a bit difficult to answer for anybody. We can count the brilliant works in these years by InFormat Design which is under his command, including Taipei Design and City Exhibition, OCTAPHILOSOPHY™, and UP TO 3742 Taiwan On the Top of the Ridge. Whenever people enter the exhibition hall, the ingenious route arrangement and the manner of demonstration make the visitors understand tacitly and enter the design journey of the team’s attentive arrangement when they walk around. SD: We explode in the culture? Please talk about the concept and the key vision of this curating.
incidents because these incidents are very genuine. Some people have
a lot of feeling about some things. This kind of status that there is a
group sensitivity will ignite the kinetic energy of change through the guidance of accidental incidents.
As a curator as well as a designer, the representation of the exhibition in the theme pavilion will not only be the demonstration of the implements,
but it rather focuses on the declaration of a kind of status. Through the
technique of issue setting, we invited experts from different fields to join us. They provided their points of view, challenges, and even teasing
from their perspectives towards what’s happening in Taiwan to initiate
a dialogue space and make the public have feelings, imagine the new possibilities and want to take actions. It is like a punch to the heart.
For example, when it comes to the railway bento box, what comes to
this curating, we hope to pick out the most important element of the
in which the dishes are wet braised meat, pickled cabbage, pickled
Interview with Theme Pavilion Curator:
Cultural Explosion for Better Life.
exhibition, i.e. “culture”, to inspect and find out social issues to trigger discussion.
We annotate “culture” as a response action of people facing the
your mind? It may be an bento box made of iron or of bombacaceae, radish, and so on. The packing and the content we can think of are very
restricted. Is it that there is a strong connection between a bento box and the local culture?
social environment and the reality. The “we” mentioned in the theme
For example, Xiluo produces soy sauce abundantly; therefore, for the
and innovation. They bring new explosion energy to the society in
go with the rice and dishes. For a bento box with a local impression, the
of the curating represents the young generation’s desire for change the process of a collective action. Therefore, when we design the key
vision, the representation does not emphasize on the moment right after
the explosion but on the waves brought by the explosion. Through the technique of the font design of Typography, we want to place emphasis
on the idea that in a culture explosion is not all about the spectacular
moment; what’s more important is that cultures, places and participants from different fields flock together with the new kinetic energy, as well as
the reverberation after the explosion. Because the action we start due to the fact that we feel something about the current situation is an active practice towards a better life. "Cultural explosion for better life" is the concept and design method we kept thinking about while we planned on the exhibition.
「文化是什麼？臺灣文博會是什麼？」訪談的開始，策展人格子就拋出了任誰一時間都有些難以回答的問題來。細數其所 屬格式設計這幾年下來的精采作品：2015 臺北設計城市展、江振誠八角哲學特展、UP TO 3742｜臺灣屋脊上…每每進入 展場，巧妙的動線安排與呈現手法，讓觀展者行走其間，總能自然而然的心領神受，進入團隊細心安排的設計旅程裡。
not through an orderly manner but through the stringing of accidental
Pang Wang: When it comes to a creative expo, the first thing people
think of is more like a “business exhibition”. When thinking about
主圖攝影/ 侯俊偉 Photographer/ Chun-Wei Hou
The important thing of culture lies in the meaning of creation. It is
SD: “Curating in the form of issues”, how did this idea take shape? Pang Wang: When I curate the theme pavilion of the Creative Expo, I hope to bring up the issues and create a space for imagination and
discussion through the exhibition. Through the discussion, I would like to let people think what else we can do more.
railway bento box there, people can have a small bottle of soy sauce to
content should be greater than the form; the vein and the culture should be greater than the loaded stuff. What we want to do is to bring up the issues that most of the people have been in touch with and that most of
the people have thought about and have resonance to trigger a dialogue in the public.
SD:Although the content of the exhibition is still under planning, could you use imagination to lead us to peep at the upcoming exhibition space? Pang Wang: The main exhibition halls will be set up in West 1 and West 2 Halls of Taipei Brick House in Huashan Creative Park. The current
planning is that we will arrange 4 issue exhibition areas collocating with 6 guided reading and conversation. In the space, we will invite 3 more artists to re-annotate the issues. During the exhibition dates, we will set
up limited selected goods stores. We will invite the owner of these stores
to talk about the thoughts behind selecting the products. About the route
arrangement of the exhibition, we already have some concrete ideas taking shape. When the ideas are mature enough, I will share with you.
文字・採訪/ 薑薑 展覽照片提供/ 格式設計展策
SD：何謂「我們在文化裡爆炸」？請與我們談談此次策展的概念與主視覺。
Text/ Giang Giang Photo/ InFormat Design Curating
格子：提到臺灣文博會，比較會直接聯想到的是「商展」，這次在策劃發想時我們希望將展覽背後最重要的元素「文化」拿出來檢視，找出社 會議題，引起討論。 我們詮釋「文化」是一種人民面對社會環境與現實的反應動作，策展主題裡提到的「我們」，代表了年輕世代對於改變與創新的渴望，在集 體行動的過程裡為社會帶來新的爆炸能量，因此在設計主視覺的時候，表現上並非強調引爆後的瞬間，而是著重在因爆炸帶起的波瀾，透過 Typography字型設計的手法，想要強調文化裡的爆炸不只是轟轟烈烈地一瞬間，更重要的是關於不同領域的文化、地方、參與者在新的動能 匯聚、爆炸之後所帶來的迴盪，因為對身處的現況有感而開始的行動，就是對更好生活的積極實踐。Cultural explosion for better life，是 策展時我們持續思考的概念與設計方法。
SD：「議題式策展」，這個想法是如何企劃形成的？ 格子：策劃臺灣文博會主題館時，希望能透過展覽拋出議題，開啟想像與討論的空間，藉由討論去讓大家想想，我們還能再多做點什麼？ 文化很重要的事情在於創造意義，它並非全然以循序漸進方式進行，但很多時候是透過偶發的事件引起的串聯，因為偶發事件是很真誠的，某 些人對於某些事很有感覺，這種群體有感的狀態，一旦經過偶發事件的導引，就會點燃改變的動能。
格式設計展策╱格子
身為策展人，同時也是設計師，主題館展覽的呈現將不僅止於是器物展示，而更著重在一種狀態的陳述。透過議題設定的方式，我們邀請各領
格子，本名王耀邦，英國愛丁堡藝術學院 ART & SPACE NATURE藝術空間策展碩士，目前為格式設計展策與格 式多媒負責人。出手便屢獲好評的展覽策劃之外，也撰 寫文化生活評論作品，散見於各式媒體出版平台。
域不同的專家進來，從他們角度針對台灣發生的現況提出看法、挑戰、甚至是挑逗，開啟一座對話空間讓大眾有感覺，想像新的可能、想要行 動，像是一擊 punch打到心裏一樣。 舉例來說，一想到鐵路便當你腦中會想到什麼？可能首先想到會是鐵製的便當盒，或是飛機木製作的外盒，裡面的菜色是濕濕的滷肉、酸菜、 醃蘿蔔…我們能想到的包裝與內容都很侷限，便當有沒有可能是與地方文化有更深連結？ 譬如西螺盛產醬油，那裡的鐵路便當就會附上一小瓶醬油配著飯菜來吃，一個有地方印象的便當，應該是內容大於形式，脈絡與文化大於承載 物，我們想做的是去拋出這種大家多半都有接觸過、曾經想過會有共鳴的議題，引起大眾的對話。
SD：雖然展覽內容還在策劃中，可否用想像力帶我們一窺即將到來的展場空間？ 格 子 ： 主 展 館 的 位 置 將 會 設 於 華 山 展 區 紅 磚 六 合 院 的 西 1 與 西 2 館 。 目 前 規 劃 將 會 安 排搭 配 6 組 導 讀 對 談 ， 4 組 議 題 展 區 ， 展 覽 期 間 會 設 立 選 品 概念店，請選品店主談談這些挑選臺灣選品背後的想法。展覽的動線安排上我們已經有一些具體想法成形中，等到成熟一些再來與大家分享。
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InFormat Design Curating / Pang Wang Pang Wang, whose autonym is Yao-Pang Wang, has a master degree in art space curating in Edinburgh College of Art. He is now the person in charge of InFormat Design Curating. Besides the always highpraised curating, he also writes culture life commentary, which can be seen in every kind of media publication platform.
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2017 CREATIVE & CULTURE DESIGN NEWSLETTER
HIGHLIGHT OF HUASHAN 1914 CREATIVE PARK 華山展區
intzuition
New Exhibitor 首次參展
以覺學
早期為因應生活需求，使用身邊容易取得的天然材，配上製作者的技術巧思及機能考量，創造出各式 生活用品。隨著消費者厭倦工業化的大量產製，並渴望回歸自然，2017臺灣文博會提出以「生活工藝」 為主軸的「LIFE! Craft & Art」展區，聚集臺灣極具魅力的新銳工藝品牌，帶您一窺各品牌於材質上 的自由開放與製程技法的專注，感受每件創作所蘊含之情感與性格，冀望還原工藝在生活中的定位。 In early days, due to the necessities of life, designers make use of the natural materials that are easily accessible plus their technical thoughts and the function consideration to create all sorts of daily supplies. With the consumers getting tired of the industrialized mass production and yearning for returning to the nature, Creative Expo Taiwan 2017 proposed the exhibition area “LIFE! Craft & Art”, gathering the glamorous new craft brands in Taiwan to lead you to see the freedom and openness on the materials as well as the focus of the techniques in the production process of every brand and to feel the affection and personality contained in every creation in the hope to restore the position of craft in life. Logo設計＝角白設計工作室 WHITEr Design Studio
臺灣 Taiwan
當代首飾創作述說新價值哲學，用簡約 線條表達生活禪意，配飾解放生活而非 禁錮。金工實驗室則強調以實驗精神研 討永續，在手藝緩慢創造的金工中，體 驗關係，環境與思想的永續。
Origamini
Intzution's design is to discuss the interaction between people and the society through wearable objects. We simplify our design to magnify the diversities of wearers. To take another step on forming a better living value and life pattern, despites materialism and Fast fashion, we avoid electroplating, jewel setting, and mass production for create jewelry of dailywear by all handmade process.
The mini scale of origami brings up your memory from the childhood, the foldable memory.
小摺學 在最少的線條中創造動態的禪意。強調紙藝感與金屬感 並存的衝突式材質，是相當精細的金工傳統技法。
Misstache
鬍子小姐 被磨圓的銳角，有著鋸齒的蕾絲，即使翻山越嶺也 不願放棄個性與夢想，不因與生俱來的美妙與優雅 而喪失任何一點執著。 致那個多面而不同的妳。 Misstache You are literally a spectacular man without a mustache, a Misstache.
CLAYWAY Precious Metal Clay CO.
愷菈惟銀黏土製作所
New Exhibitor 首次參展
臺灣 Taiwan
成立於 2015，是臺灣唯一金屬黏土製造商，致力於金屬黏土 的應用與教學，希望大家在欣賞作品外，也能參與創作，以 全新工藝技術表達人文美學與金工的結合。 CLAYWAY was found in 2015 as a metal clay manufacturing company in Taiwan, and focus on metal clay development, application and training.
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「銀餘」魚乾筷架 讓家人用餐或是與朋友相聚時的寶貴時刻，每一次都有 幸福記憶！眼見的美感，都是直接通往心裡 ！手工製 作，每一副筷架皆為獨一無二。 The chopsticks holder can create a happiness and precious memory for the family dinning and friends gathering. The beauty is perceived by heart. Every chopstick holder is handmade and unique.
INNIE+OUTIE METAL ART STUDIO
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臍加厝手路金工工作室
New Exhibitor 首次參展
臺灣 Taiwan
由熱愛金工、個性和創作風格截然不同的兩個女生組成的工作室。 兩位創辦人畢業自藝術創作研究所，選擇從臺南鄉下的一間老平房 開始，把生活與手工的溫度傳達給世界。
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3 1_JAIJ 生活物件 JIAJ Living Art Studio 2_ 蘇建霖金屬藝術與首飾 Chien-Lin Su Metal Art & Jewellery 3_ 帝。手本屋 Dee handicraft art studio
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自植物結構發想而成的吊燈，從外觀造型乃至燈座結構的材質 皆為黃銅，色澤澄亮溫潤，搭配上愛迪生燈泡的暖調光線，於 空間中開展出不同調性的視覺張力。
4 4_ 柴屋 Chaiwood LLC. 5_ 濯濁 Studio Lim 6_ 地方飾物 Iry Fang Jewelry & Object
The studio is consisted of two girls who are passionate about mental works with distinctive styles and personalities. After MFA degree, they chose two begin from a small house in the countryside of Tainan to produce handcraft with warm touch.
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The chandelier is inspired by the structure of the plant. From the appearance to the structure, the chandelier is made of cooper, which gives a warm finished. The Edison bulb warms up the space demonstrating the different qualities of visual tension.
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2017 CREATIVE & CULTURE DESIGN NEWSLETTER
HEY SHENG CHI SI
New Exhibitor 首次參展
黑生起司
臺灣 Taiwan
黑生起司 從觀察生活美學運用自然素材為媒介，進化技術工法及 延伸記憶觸感，連結使用者與物體間的親身體驗，進而讓使用者 的感官聯結觸感記憶，讓人與物產生「共生情感」。
Fruit and Vegetable Peels
HEY SHENG CHI SI uses natural materials as medium for advanced workmanship and memory extension. It adopts the physical experiences between the user and subject to connect the perception of users with touch memory and result in “mutual affection” between people and the subject. It incorporates the image representing the knowledge and experience of human. Active in contributing own brand, experimental design, exhibition planning and design service and also won over twenty design awards in many countries.
皮革擁有自然真實的生命美感，獨特的手感紋路，將皮紋的生命力呈現 在陶瓷餐具，兼具野性與柔和；叢林動物野性之美成為餐桌上的動物世 界，詮釋另一種生活體驗與時尚價值。
果皮杯
Leather, for its unique texture and patterns, gives an enduring image of natural beauty and life. Featuring wildlife leather patterns, our elegant china tableware adds wilderness to your dining table. An environmentally friendly range of products, TABLE ZOO presents you with a wholly new experience and fashion style. The memory of the old door to another use type, the Extend product life!
Interlaced
交織_情境燈組
松山展區 松山展區內的「NEXT」專區為臺灣文博會與經濟部工業局共同合作，於「臺灣設計產業翱翔計畫」中選拔出 多個具有發展潛力的國內優質設計品牌聯合展出，透過臺灣文博會的國際化舞台，扶植臺灣文創新興世代行 銷全球！專區今年集結了美學、科技和自然素材的跨界應用，將人們習以為常的日常用品賦予新的形象，創 作出顛覆我們想像的設計作品。此趨勢反映出臺灣設計新世代極欲將設計意念滲入至生活中各個角落的渴望 與企圖心，引領人們直視設計，不再是生活的附屬品，而是必需品。
Seeing the moon from a wood window, used wire mesh to re-create this blurred image of the moon. This work can be used as a lighting device or simply a decoration. “INTERLACED” can also be used as a decorative screen to divide the vision with an effect of mixed layers. With various arrangements, “INTERLACED” can create an atmosphere for its users to experience the magic of the light.
The “NEXT” area in Songshan exhibition area is collaborated by Creative EXPO Taiwan and Industrial Development Bureau of Ministry of Economic Affairs; they selected many domestic high quality design brands in “Taiwan Design Industry Hovering Project” to participate in the joint exhibition. Through the internationalized platform of Creative Expo Taiwan, they would like to foster the new generation in the cultural and creative industries in Taiwan to sell to the whole world! This year the exclusive area combines the transboundary application of aesthetics, technology and natural materials, giving the daily necessities that people are used to a new image and creating design works that overturn our imagination. This trend reflects the desire and ambition that the new design generation in Taiwan wants to penetrate the design ideas into every corner in our life, leading people look straight at the design. The design is no longer an accessory in our life but a necessity.
Lhi Cha
NEXT展區
靈感來自透過木窗看窗外月亮，模糊又清楚的感覺，利用金屬網營造交織光影效 果，將視覺作切割，透過構成疏密排列，室內能透過 INTERLACED感受光的微妙 相互作用，也能當作情境裝飾。
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highlight of Songshan Cultural & Creative Park
擂茶搗組 陶瓷製成，搭配具手感且優美的木棒，去研磨或混合各種粗糙的藥草和 香料，是便於自行混合的當代料理工具。 Made from ceramics, ease of use and finished with a beautifully shaped wood handle for grinding and mixing various rough herbs and spices. Easily make your own spice mixes and this will make a great looking, useful tool to anyone.
ZISHI ART
New Exhibitor 首次參展
只是工作室 只是工作室，擅長以手繪的美感來賦予品牌獨特的視覺風格，追求 藝術、設計及商業間的平衡。合作者中不乏餐廳、風格服飾、藝廊、 美術館等具獨特識別性的風格品牌。 ZISHI Art is an artist-designer studio and brand founded by Shihyang CHANGCHIEN from Taiwan, who is mainly engaged in creative art and product design and numerous collaborations with brands. Our works include the mixed media, ranging from painting, cultures, installations, and material. The work of ZISHI style embodies a mixture of both history and reality, filled with simple yet intense rhythm. These has provided the brand with a very unique style and balanced state of art, design and commerce.
Four Seasons Plate Collection
四季小碟系列
臺灣 Taiwan 2
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Two layer Container
融盒
在東方十二生肖中有其先後順序， 這個系列即是在每個生肖的中文字 裡，將西方 1到12的數字順序巧妙地 書寫融入中文筆劃當中。彷彿原本 文字裡早已存在著各自的順位。 In the East, it has particular order in the Chinese zodiac, In this collection, it is cleverly written the sequence 1 to 12 into Chinese words. As if existed in the respective order, it was already in the Chinese Words.
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以春夏秋冬四季從事的活動配上其時節色系：單車走春搭配花開 的粉紅及綠色；戲水豔夏搭配清爽的靛青及淡粉紅；迎風爽秋搭 配季節蕭瑟的淡紫及淡黃；品湯暖冬搭配硫磺湯泉的金黃及亮橙。 These are four pieces plates collection about four activities at four Seasons , and collocate four different color plans in Taiwan. This collection features a hand painted Cycling in a classic cobalt blue on top white pallette with pink and green on back. It's an special activity and colors of Taiwanese for Spring. for Summer, it's going to Swim on top with blue and pink on back. for Autumn, it's Flying a kite on top with purple and yellow on back. for Winter, it's going to hot spring on top with yellow and orange on back.
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1_Acorn Studio / LUNA
2_Love Love Wood / Holi carpenter gift
3_TRUEGRASSES / Truegrasses ball pen
4 _Gridesign Stuido / Bow Tie Chair
5_Leather stag beetle / Beetle geometry bicycle bag
6_SPL-Design / ZINIZ SAVIORE
7_Wood into Thirds / zhuó drink Thermos
8 _Drilling Lab /
橡果藝術／月球燈 甲蟲仙生 - 製革室／蟲型切面單車包
樂樂木／后里職人有禮木提盒 沛倫設計／行動模特滅火瓶
TRUEGRASSES ／真草筆 木入三分／汋飲保溫瓶
格子設計有限公司／領結椅 Anonymous collection
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2017 CREATIVE & CULTURE DESIGN NEWSLETTER
ZENLET Co., Ltd.
New Exhibitor 首次參展
禪與徠特有限公司
臺灣 Taiwan
22 Design Studio
二十二設計有限公司
New Exhibitor 首次參展
臺灣 Taiwan
簡單，表示更好的品質、更易用的設計、更友善的 售價且使用更少的資源。我們借鏡禪學思路架構設 計原則。ZENLET期望透過賦予些微的禪意，以最 少的設計，帶來最多的美好。
22，來自臺北，一個由鋼筋水泥構築而成的城市。我們打 破一般人對鋼筋水泥的既定印象，用 22的設計語彙重新定 義這些都市中常見的材質，創造大膽、獨一無二的產品。
We believe simplicity stands for quality, friendly pricing, waste reduction and user-friendly designs. We ensure you these are the most important aspect to care about, and what we are strive to pursue.
At 22, We Break The Mould. At 22, we break the mold. From our studio in Taipei, a city made of concrete and steel, we redefine these materials with our designs to create bold and unique products.
水泥錶面、髮絲紋 316L不鏽鋼錶殼、黃銅指針、黃銅錶冠與 義大利原皮錶帶。細節中呈現材質最原始的質感。隨著佩戴 者的使用習慣，指針、錶冠逐漸氧化，展現獨一無二的風情。 The Original Model combines the authentic concrete base as the watch surface with a brushed stainless steel bezel, untreated brass hands and crown, and a naturally tanned leather band. Every detail of the wristwatch highlights the original beauty of the materials and is a natural fit for the casual wearer.
單手滑蓋開啟，卡片自動展開方便抽取。RFID防護 層，以防複製卡片與盜刷。使用可回收材質，約能收 納 4-6張卡，外型簡約乾淨又輕薄，可放入任何口袋。 Simple single-hand slide open access. RFID secured, waterproof, scratchproof, recyclable. Slim sharp and light, Fits in pockets of any kind.
Soyee
守藝
New Exhibitor 首次參展
臺灣 Taiwan
每盞燈具都經過細心設計並搭配趣味性的包裝，「Made in Taiwan」是 Soyee最初的精神也是堅持創新的原動力。 We create a day of spiritual light we need, also seek of simple design which enrich our lives, and finally, adhere to complete it with good quality. Soyee, make your life fun!
PAPERSELF
臺灣 Taiwan
英國倫敦品牌，發想於華人剪紙美學，以全新文化創意理念，激盪出世界領先藝術時尚——紙睫毛，被譽為眼睛上的珠寶，為紙找到新生命。 繼紙睫毛後，2014PAPERSELF將品牌魅力延伸至肌膚，推出 TATTOO ME刺青貼紙。結合玩味童趣、18世紀歐洲古典風格，倫敦客座設計師 打造不同以往的刺青貼紙，加入燙金鑲邊、水彩潑墨更融合色彩繽紛的花瓣、鳥、動物元素，襯托圖騰質感，涵蓋項鍊、戒指、手環等配飾， 使日常造型更特立獨行，極具創意。 PAPERSELF is a London based brand and the world's leading wearable paper art eyelashes, known for our unique designs. Our lashes are first of its kind and patented. Crossing the boundaries between art, design, fashion and beauty. We also specialize in high-quality and artistic temporary tattoo art.
機器人燈選用鋁合金和梣木材質做為創作元素。燈罩烤漆 採用粉體烤漆，經高溫硬化處理，顏色飽合鮮豔、具耐用 性。燈罩可以 120°左右調整，彷彿人體關節是特色之一。 The parts are made of high grade alloy and ash wood making it distinctive and tasteful and the coating can stand a heat up to 200°C, and the lamp shade is adjustable with 120° like a robotic figurine.
PAPER SHOOT TECHNOLOGIES. INC
紙綸科技股份有限公司
臺灣 Taiwan
紙可拍應用臺灣科技產業的優勢，結合 3C及文創跨領域打造出獨特 的 品 牌 價 值 ，創 立 了 一 個 其 他 相 機 品 牌 無 法 取 代 的 文 創 相 機 ，創 意 、 環保與樂趣，為紙可拍的中心理念。 PaperShoot stars from paper camera in 2013, we hope the camera can click people instead of just click the shutter. The unique part about PaperShoot camera is the exchangeable case.
CROZ系列原木復古相機，由臺灣紙可拍與澳門原質東隅所共同研發設 計，金屬髮絲紋的黃銅邊框，融入與生俱來的天然木質紋理，盡顯獨 特優雅氣息的濃濃復古風表現出前衛科技感。 Created by Taiwanese Paper Shoot and Macao's innovative designer brand Hyle Design, CROZ is a digital camera showcasing creativity, simplicity and environmental friendliness.
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特殊研發極輕微防水材質，一副紙睫毛可以裁剪成多小副，自由搭配。 讓雙瞳成為臉部的視覺焦點。
優雅的金屬鯉魚細節，輕易成為目光焦點。隨興剪貼即可自由搭配在肌膚 上使用！
Our patent-protected lashes are the first of their kind and feature beautifully intricate designs letting you adorn your eyes with gorgeous storytelling lashes! Each lash can be cut into smaller pieces to make multiple unique looks!
So elegant on, the subtle hints of gold metallic create detail and catch the light when worn. A sure head turner! PAPERSELF tattoos mix colour and metallic to create beautifully detailed striking designs on the skin.
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2017 CREATIVE & CULTURE DESIGN NEWSLETTER
highlight of Taipei Expo Park Expo Dome 爭艷展區 今年「Talent 100」專區邀請來自臺灣與海外新銳創作家參與盛會，包含插畫、漫畫、動畫、印花設計、遊戲 創作、公仔六個類別，須經由媒體、社群網路平台、公協會及駐臺辦事處等單位推薦，主辦單位將選出 70位臺 灣潛力創作者，及 30位分別來自泰國、馬來西亞、菲律賓、越南、新加坡、澳門、香港、日本、韓國、斯洛伐克、 比利時、俄羅斯等海外藝術家，這 100位的創作家將會是花博爭艷館的亮點之一。 This year's "Talent 100" exhibition will continually be held in the Expo Dome, which will invite participants from Taiwan and oversea to participate in the exhibition, including illustrators, cartoonists, animators, printing designers, game creators, and figurine creators. The talents will have to be recommended by media, social networking platforms, public associations , and international representatives in Taiwan. The invited creators will be selected 70 Taiwanese potential creators and 30 highlight foreign creators from Thailand, Malaysia, Philippines, Vietnam, Singapore, Macao, HongKong, Japan, Korea, Slovak, Belgium, Russia...etc. All the Talent100 will be one of the highlights in this exhibition.
4_Josef Lee
李文良
插畫創作 Illustration 新加坡／ SINGAPORE 自2008年起，以風趣與智慧的獨特結 合，與成千上萬的網友分享「Josef Lee 的成人童話故事」繪本創作而大受好評。 曾經分享過這些故事的各大新聞網站包 括 Bored Panda、FLiPER Mag等。 Creating illustrated picture-stories since 2008, with a unique blend of wit and wisdom, “Josef Lee’s Bedtime Stories for Adults” are widely read and adored by thousands online.
5_Geramain Canon
6_Aliens Park
插畫創作 Illustration 比利時／ BELGIUM
插畫／公仔創作 Figure Design 香港／ HONG KONG
甘捷曼的創作融合黑色墨水的明確線條 與模糊渲染兩種特性、自身的比利時文 化背景，以及在臺灣所學習到的東亞畫 風，別具一格。
「外星怪怪公園」於 2014年，由原創 人大輝所創立。大輝不但是一名香港玩 具設計師，更是一位出色的插畫師。哈 利則是其品牌的招牌原創角色。
Geramain’s paintings are the result of these two characteristics, as well as the mix between his Belgian origin and the East Asian painting style he discovered in Taiwan.
As an illustrator and Art Toy Artist form Hong Kong, he found the brand of "Aliens Park" and designed Harry as his first character in 2004.
甘捷曼
林志恒
inBlooom
印花樂 成立於 2008年的臺灣設計師印花布品 牌。以「圍繞著生活的創作」為核心， 靈感取自臺灣生態、臺灣記憶，結合圖 案設計與印花織品，創造自在特色的印 花生活風格。 Taiwan based fabric design studio, located in Dadaocheng. Pattern designs and printing textiles by young artists.
1_Yin Taiwan
宋智皓（茚 臺灣） 圖騰／印花創作 Printing Design 臺灣／ TAIWAN
茚挖 掘 臺 灣 草 根 文 化 ， 探 索 多 元 文 化 混 種，創作視覺圖樣結合日常，紀錄文化 與生活，傳遞土地發生的故事。艸是深 根文化草根性、印是溫暖日常的器物、 茚是創新文化新印象。 Yin Taiwan dedicates to find the spirit of Taiwan culture, to discover the mixed faces of multiple culture, to record conversations between culture and life, and to spread the tales happened in Taiwan.
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2_dodolulu
李穎芷 插畫創作 Illustration 香港／ HONG KONG
臺灣 Taiwan 「剉冰」是臺灣最有特色的冰品文化，站在玻璃 櫃前 面對五顏六色的配料，不知該怎麼選才好 的猶豫心情，是最雀躍的抉擇時刻。一邊看著布 巾上的剉冰圖案，一邊用想像力消暑吧！ Shaved-Ice is the most typical icy snack in Taiwan. When you were standing in front of the dipping cabinet in an icy and fruit punch shop, wondering what kind of topping you'd like to have...that must be a joyful memory. Let's relieve summer heat by looking at the pattern on the fabric!
3_PANG PANG JIAO
林柏辰（香蕉人／胖胖蕉） 插畫創作 Illustration 臺灣／ TAIWAN 印花樂於2016年與「RODY」合作，推出「成 熟 mix可愛」系列聯名商品，包含：帕巾、 包袋、帽子、抱枕⋯等實用生活雜貨與家飾 布品，展現印花樂充沛的圖案設計能量與產 品開發力。
擅長描繪女孩，結合畫與文字，把生活 的感觸寫下，讓曾經感同身受的人知道 有人結伴同行。她們是李穎芷探索美好 生活的衍生品。
胖胖蕉的靈感來自日常生活體驗，像愛 吃美食但吃太多又有罪惡感，雖然不時 陷入這樣的掙扎，但他都能帶來開心， 並用哈哈大笑做結尾。
Continuously inspired by the feeling about life, she draws the moment that is touching, happy or sad to let people whoever feeling the same know that they are not alone.
Pang Pang Jiao's inspiration comes from his daily experiences. For example, he loves to eat delicious food; but after eating too much, he also feels very guilty about it.
In 2016, inBlooom co-brands with Rody, a Japanese brand, to present a series of products focusing on the style of "mature and adorable" for adults. In this series, you can find handkerchief, bag, hat, pillow...and other practical living sundries and textile furnishings. All products with Rody's unique prints that haven't been introduced to Taiwanese customers are designed by inBlooom, made and developed in Taiwan.
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2017 CREATIVE & CULTURE DESIGN NEWSLETTER
MONKEY KING CORP.
猴子大王股份有限公司
New Exhibitor 首次參展
文創專家開講 _Expert's Column
臺灣 Taiwan
找到市場的缺口，那就是機會
猴子大王公司 18年來致力於 BANANA MONKEY品牌的創意設計、 形象推廣、零售服務的經營，具備服飾及周邊商品設計開發能力 及豐富的行銷經驗，為品牌圖像授權推動奠定深厚的基礎。
Finding the gap in the market, that is an opportunity
For 18 years, MONKEY KING Corp. has been devoted to manage its brands "BANANA MONKEY" by processes including "creative design", "image promotion" and" retail sales services", it has the developing abilities of clothing and accessories design, and it also has its rich selling experiences, which has deeply established the promotion of brands' characters authorization base.
AC Gears Founder_Kohn Liu 文字・採訪/ 陳信方 Text/ Letter Chen
BANANA MONKEY 堅持混搭微 DANDY，關於時尚有著潔癖的神經質， 嘴角微揚愛搞笑，偶而邪惡偶而萌，這就是BANANA MONKEY的調調。
Q：請您簡單跟我們介紹一下您的創業經歷？
I am BANANA MONKEY! I am not really into striking a different tune. I just feel it is boring to be like anyone else. I love to curve up the corners of my mouth and be funny. Sometimes I look like baddy and sometimes I am childlike cute. I am fashion obsessive and neurotic. As you know, I insist on mix & match, and I am more or less a dandy. I like to wear a hat when I go out. I think, you know, this makes me adultlike!
A：我在大二時開設了一個網站，主要是賺廣告費用。大三去了 日本早稻田大學當交換學生，認識一些廠商。大學畢業時，就成 立了一間公司 Audio Cubes，主要進口日本電器到美國與歐洲， 當 時 年 營 業 額 差 不 多 2 0 0 萬 美 金 ，利 潤 還 不 錯 。後 來 在 2 0 0 6 年 ， 我正式在紐約開了實體店鋪「AC Gears」到現在。
Q：您覺得臺灣創意產業現在面臨的最大問題與困難在哪裡？
STUNDEN ILLUSTRATION AGENCY
時刻創意
臺灣 Taiwan
A：我有一種恨鐵不成鋼的感覺，因為它很強，但也很弱。為什 麼呢？它的能力很強，但表達的方式很弱。臺灣需要一種衝勁， 除了把原來有的東西鞏固好之外，還要有出去闖的競爭力。尤其 文化創意產業本來就是一個比較困難的產業，因為它不是必需 品，這些品牌必須積極去了解國外的市場，這些市場的缺口在 哪？才能製作出可以填補這個缺口的產品。
Q：對於今年的臺灣文博會，您有什麼建議？ 成立於 2011年，為全臺插畫家人數最多之插畫經紀公司，逾 60位一線及新秀，創作遍 及臺、港、中國、馬來西亞，合作領域跨足各產業，眾多作品商品化、書籍化進行中！ Founded in 2011, STUNDEN ILLUSTRATION AGENCY is a leading international illustration agency. We represent over 60 talents from Asia with experience spanning advertising, pattern design, character design, editorial, CG, animation, packaging, publishing to name a few.
A：首先，我覺得國際化很重要，爭取更多全球買家進來。透過 流程便利化、資訊全球化，讓臺灣文博會成為真正有創意的博覽 會。第二，我覺得要有願景，臺灣是一塊璞玉，很有潛力，但必 須要找到一個琢磨它的方式，讓它變得更強，所以政府必須找到 一個方式，吸引更多國外買家進來。
Q: Please briefly introduce your entrepreneurship experience.
A: I started a website in the sophomore year. The main purpose was to earn the advertisement expenses. In my junior year, I went on exchange to Waseda University in Japan and got to know some
firms. When I graduated from the university, I founded a company, Audio Cubes, mainly importing the electrical equipment to the US and Europe. The annual revenue then was about 2 million US dollars; the profits were not bad. Later in 2006, I officially opened up the physical store “AC Gears” in New York until now.
Q: Do you think what is the biggest problem and difficulty the creative industry in Taiwan is facing?
A: I have a feeling of “setting a high demand on it in the hope that it will improve” because it is very strong but at the same time it is very weak too. Why so? Its ability is really strong, but the way of expressing is weak. Taiwan needs momentum. It has to consolidate the things it already has. Taiwan's brands have to go out to explore. Above all, cultural and creative industry is a more difficult industry by nature because it is not a necessity. These brands should actively try to know the foreign markets. Where is the gap in these markets? By doing so, they can produce the products that fill the gap.
Q: For the Creative Expo Taiwan this year, do you have any suggestions?
A: Firstly, I think internationalization is very important. We should strive for more global buyers to come in. Through the facilitation of the process and globalization of information, we can make Creative EXPO become a truly creative exposition. Secondly, I think we should have a vision. Taiwan is a diamond in the rough. It has a lot of potential but we need to find a way to carve and polish it to make it stronger. Therefore, the government has to seek for a way to attract more foreign buyers.
Kohn Liu擔任2016 Fresh Taiwan於紐約禮品展（NY NOW）之顧問，圖為展覽現場 Kohn Liu, consultant of 2016 Fresh Taiwan @ NY NOW
Kohn Liu 2001年畢業於美國波士頓塔夫茨大學，Kohn Liu於同年創辦了 Audio Cubes，銷售高端音響設備。2006 年在紐約開設 AC Gears實體店鋪，成為紐約時報推薦的 10大 3C產品商店，品牌代理經驗長達 16年。 Having graduated from Tufts University in Boston in 2001, Kohn Liu founded Audio Cubes in the same year, selling high-end audio equipment. In 2006, he opened up the physical store AC Gears in New York, which became one of the top 10 3C product stores recommended by New York Times. His agency experience has been as long as 16 years.
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2017 CREATIVE & CULTURE DESIGN NEWSLETTER
Creative industries are telling a moving story
_Expert's Column
文創，是說一個動人的故事
文創專家開講
2017 華山展區
新企劃！ Q：什麼樣的機會讓您進入授權這個領域？ A：以前在麥當勞工作時，因為負責整個區域的行銷和活動執行，與迪士尼有很 多合作。後來，迪士尼在臺灣剛要起步，找我過去幫忙。當時很多制度都還沒 建 立 ，加 上 我 喜 歡 思 考 、接 觸 客 戶 、辦 活 動 ，所 以 我 什 麼 事 情 都 去 嘗 試 、去 學 習 。 每次迪士尼有什麼訓練，我也總是第一批去參加的人員，在那段時間學習到很 多授權、品牌建構和品牌運營的專業。
Q：可以讓我們更清楚了解您現在做的事情有哪些嗎？ A ： 我 的 公 司 已 經 發 展1 9 年 了 ， 早 就 從 純 粹 的 代 理 商 ， 去 幫 品 牌 找 被 授 權 商 的 角 色，延伸到更多領域。在前端，我們幫品牌說故事給廠商聽，讓他們了解品牌 的價值、特徵、屬性、市場定位。同時我們也培養一些設計審核人才，他們能 解讀分析國外品牌的設計指南，哪些設計可以被使用在哪些地方。當廠商清楚 之後，我們還要統一這些廠商製作的風格，讓他們有一致性。等產品出來後， 再 代 表 這 些 品 牌 和 廠 商 去 找 通 路 。這 些 都 不 是 單 純 的 業 務 買 賣 ，而 是 品 牌 經 營 。
為了讓設計師及一般民眾能夠更深入了解工藝品的製程、技術特長與背後來 歷，2017臺灣文博會特別與日本著名工場開放日活動「燕三條 工場祭典」總 監 山 田 遊 ，合 作 企 劃 聯 合 臺 日 產 地 職 人 的 體 驗 活 動 「 工 藝 現 場 」。參 與 產 地 有 ： 臺灣陶瓷知名產地「鶯歌」、日本刀刃金屬製品產地「燕三條」、日本銅器漆 器產地「高岡」。跨越國界，帶動產地與職人間交流，對於各方的創作與開發 必有助益。屆時，參與者更能一窺臺灣與日本在開發製造過程的不同，並深入 了解各地工藝品的故事與意義，體會三地共通「真心誠意」的職人精神。 In order to let designers and ordinary people get a better understanding of the producing process of handicrafts, special skills and the background, Creative Expo Taiwan 2017 especially collaborates with Yu Yamada, the director-general of the opening day activity "Yansantiao Worship Rite of Workshop"of a famous Japanese workshop, working together to plan an experiencing activity "Craft Site"combining Taiwanese and Japanese craftsmen of the place of the production. The places of the production that participate are: the famous place of producing ceramics in Taiwan "COCERA", the place of producing knives and metalwork in Japan "Tsubame-Sanjo", and the place of producing bronze ware and lacquerware in Japan "Takaoka" . Crossing the border between countries and driving the interaction between the place of production and the craftsmen must be helpful for each party's creation and development. When the time comes, the participants can see the differences in the process of development and production between Taiwan and Japan, dig deeper into the stories and meanings of the crafts from each place, and experience the "sincere" craftsmen's spirit shared by the three places. Logo設計＝周育潤設計工作室 KEV Design Studio
Q：您對今年的臺灣文博會有什麼期待與建議？ A：首先，必須評選與支持更多更好的原創來參展。其次，便是邀請國際上重量 級 的 人 物 來 參 加 ，很 多 買 家 是 跟 著 這 些 人 而 來 ，主 動 積 極 地 在 官 網 上 發 佈 新 聞 ， 吸引更多買家來參加。因為臺灣很小，所以我們要更主動、更有活力地去做， 才會讓人聽到我們的聲音。
Q: What kind of opportunity brought you into the area of authorization?
Wendy Chang
張若瑩董事長
A: When I was working in McDonald’s before, I had many collaborations with Disneyland because I was in charge of the marketing and the execution of activities of the whole area. Afterwards, Disneyland was just about to start, and they asked me for help. At that time many systems had not been established. Besides, I like to think, be in touch with the clients, and organize activities, so I tried and learned anything. Whenever Disneyland had a training, I was always among the first group of people that attended. During that time, I learned a lot of professional knowledge about authorization, brand construction and brand operation.
Q: Could you let us know more about what things you are currently doing?
A: My company has developed for 19 years. Since long time ago, we had already moved on from being the role of a pure agency that helped a brand to find a licensee to more areas. At the onset, we tell the story to the firms for the brand to let them understand the brand’s value, characteristics, attributes and the market positioning. At the same time we train up some design review personnel. They are able to interpret and analyze the design guidelines of foreign brands as well as know where the design can be used. After the firms get clear on the situation, we still need to integrate the production styles of these firms to make them consistent. After the products come out, we then find the sales channels for these brands and firms. These are not pure business trades but brand management.
鶯歌丹青燒
高岡傳統產業青年會
燕三條 工場祭典
臺灣知名陶瓷品牌「集瓷」的丹青 燒，傳承自老一輩阿公阿嬤的記憶； 採古法燒製、顏色青綠淡雅，代表著 臺灣陶瓷全盛時期的色彩。
高岡製作銅器產業之歷史可遠溯至 400年前，至今高岡仍有許多傳承鑄 造技術的精良職人，以及協助職人展 業的銷商們，致力開發製造以及拓展 傳統工藝。
本活動為每年秋季於金屬加工盛 地 ——新 瀉 縣 燕 三 條 及 周 邊 地 區 舉 辦 之活動。帶領參與者參觀各式各樣的 KOUBA（「工場」日文發音），體
400 years ago, Copper industry in Takaoka began as a traditional crafts city. Passion for their craft has been continuing not only to making products but also advocating new ways of traditional craft.
Tsubame-Sanjo Factory Festival is an event that is held every autumn in the Tsubame-Sanjo area, Niigata prefecture - renowned for the producing area of metal processing technologies and materials – and in other areas nearby.There are a variety of factories visitors can visit inside the festival.
DanQing porcelain of Taiwan's wellknown ceramic brand "COCERA" is inherited from the older generation grandmother's memory; it adopts the ancient method of firing, whose color is green and elegant, representing the color of the heyday of ceramic in Taiwan.
驗玩味金屬加工製程。
Q: Do you have any expectation and suggestions for the Creative Expo Taiwan this year?
A: Firstly, we have to elect and support more better original works to attend the exposition. Secondly, we need to invite international heavyweights to participate in the exposition. Many buyers follow them. Actively release news on the official website to attract more buyers to join. Because Taiwan is very small, we need to be more on the initiative and be more energetic to do things so that our voices will be heard. 文字・採訪/ 陳信方 Text/ Letter Chen
張 若 瑩 ( Wendy Chang)
Producer｜山田遊 Yu Yamada
服務過麥當勞與迪士尼後， 張若瑩於 1999年創立「影響行銷管理顧問股份有限公司」，以其長期在授權 代理領域的專業，將業務拓展至行銷、管理、顧問、審核、培訓等，深耕授權專業 24年。
東京出身。曾任南青山選品名店 IDEE SHOP買家，2007年設立 method公司，以自由買家身份展開業務。目 前擔任 method inc.的負責人。從設計、時尚、藝術，到工藝、飲食等，method擅長操作各式跨領域活動， 與眾多品牌合作，以選品或企劃活動等方式協助品牌展店。
After having served in McDonald’s and Disneyland, Ruo-Ying Zhang founded “Impact Licensing Marketing Management Consulting Co., Ltd.” With the long-term professional knowledge in the field of authorization agency, she expanded the business to marketing, management, consulting, auditing, training, and so on. She has been cultivating the authorization profession for 24 years.
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Born in Tokyo. After working as a buyer for IDEE SHOP in Minami-Aoyama, Yamada founded method in 2007 and began working as a freelance buyer shortly afterwards. He is currently a representative director of method inc. Through both buying and direction, method, inc. is active in a range of industries including design, fashion, food, art and craft.
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2017.04.19-04.23