Rockstart Answers Amsterdam by Visuele Notulen

07/11/2013

ROCKSTART ANSWERS AMSTERDAM Got questions? We’ve got answers.

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THANK YOU FOR JOINING US TODAY.

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PROGRAM 8:00 – 8:30 Walk-in with breakfast 8:30 – 9:30 Startup presentations 9:30 – 10:30 Feedback Presentations by: Qlever Tessa Groen www.qlever.com

WappZapp Colin Ellis www.wappzapp.tv

Games4Groups Cleo Zumpolle www.games4groups.com Olery Kim van den Wijngaard www.olery.com

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iKringloop Tom van Arman www.ikringloop.com

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WELCOME to a new Rockstart Answers Amsterdam edition. ‘Two years ago, when attending a big conference for entrepreneurs, I was sitting in the audience, listening to a keynote. Everybody around me was working on their mobile devices. That didn’t make sense to me. I thought it was a wasted opportunity to actually do something. To use our knowledge, make new connections. I missed any form of action. That’s when I got the idea for Rockstart Answers.’ Rockstart Answers is important for startups, and for other organizations in the startup space. So thanks for coming, and enjoy! - Gregor Noltes Rockstart ROCKSTART ANSWERS AMSTERDAM

REARVIEW MIRROR Learnings from Rockstart Answers Arnhem (Sep 26th, 2013): “I had a blast at Rockstart Answers Arnhem. I got lots of feedback from a very varied crowd, including two possible solutions to my problem that are novel to me.” - Niels de Greef founder ParkFlyRent www.parkflyrent.nl “We learned that people really like our product idea. We made 3 new connections which are very valuable.” - Chris Heger co-founder Spinnov www.spinnov.com

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SUR-

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“I’m always very curious about new ideas and startups. I love sharing knowledge. To share the tips and lessons I received myself in the past, that’s why I came.” - Melissa Marijnen Professional Rebel

“Every Rockstart Answers is different, each city has a unique vibe. I’ve helped organize three events up to now. We always get great feedback f rom our presenters, they all ask if they can do it again!” - Josephine Woidtke Intern Rockstart

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“Give. Learn. Create.” KPMG’s Early Stage Technology Group (EST) bridges the gap between disruptive tech companies and the enterprise. The focus lies on two types of innovation driven enterprises: fast growers and additive technology (technology that is beneficial to corporate clients). We are blending in the startup ecosystem to give back, to learn and to create new products and services in a joint effort. Don’t be a stranger, we are here to help.

- Daniël Horn horn.daniel@kpmg.nl

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Rockstart Answers The 4x3 principle:

3 Minutes

QUESTIONS 3 Minutes

PITCH 12

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3 Minutes

ANSWERS 3 Minutes

REFLECTION

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Pitch 1:

IKRINGLOOP “Making reuse easier, faster and more effective than throwing things away.”

Tom van Arman www.ikringloop.com ROCKSTART ANSWERS AMSTERDAM

iKringloo p

T O T A L LY AMAZING DRESSOI R!

Absolutel y Free!

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Pitch 2:

QLEVER “Organize your wallet. Connect all loyalty programs to your Qlever ID.”

Tessa Groen www.qlever.com ROCKSTART ANSWERS AMSTERDAM

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Pitch 3:

GAMES 4GROUPS “We make games. Fun and interactive elements at meetings, trainings and business days.”

Cleo Zumpolle www.games4groups.com 26

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Pitch 4:

OLERY “We analyze reviews and social media using Big Data to provide insights for hospitality companies.”

Kim van den Wijngaard www.olery.com ROCKSTART ANSWERS AMSTERDAM

MONITOR AND MANAGE YOUR GUESTS’ HOTEL EXPERIENCE.

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Pitch 5:

WAPPZAPP “You can finally stop wasting time watching TV. With our VOD portal you can discover TV on demand.”

Colin Ellis www.wappzapp.tv 38

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Pitch 5:

WAPPZAPP “You can finally stop wasting time watching TV. With our VOD portal you can discover TV on demand.”

Colin Ellis www.wappzapp.tv ROCKSTART ANSWERS AMSTERDAM

TV ON YOUR IPAD: ANYTHING, ANYTIME, ANYWHERE.

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How can we get more users to contribute more in our app? You have to give the ‘iKringloop experience’ a face. Possible ideas: Track 5 items, and show how they went from A to B (videos, interviews) Make the app more fun: think about the hot/not feature in Tinder, make it easy to recommend items to friends. Think about how you can get non-tech savvy potential users (seniors, less wealthy people) on the platform? And: show what’s been shared. Good luck!

How do we effectively position and market our product nationally? Position Games4Groups by offering unique (not necessarily customized) but revolutionary game formats. Protect your IP rights. Market your games by making ‘social sharing’ a standard feature of your games. Reward people/companies by giving them premium online content. Games are about emotions; capture these in high-quality visuals. Offer free games on big B2B conferences. Dive into all the answers, there’s a lot of good stuff in there!

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How do we make Qlever viral? You’re not far enough to ask this question yet, Qlever. You first have to make your product work before you start a viral campaign. Keep the communication strategy for B2B and B2C strictly apart, now this is confusing. Get rid of the hardware part for the retailers, this is a big barrier for them. You may find growth opportunities in whitelabeling the solution in retailer’s apps. Maybe ask the question again in 6 months?

How can we shorten the sales cycle when it comes to selling big data? Olery, we think you should clear the verb ‘big data’ from your vocabulary. Focus on your product. If your translation from data to information to knowledge to wisdom is that good, partner with, or better, become an authority on intelligence in hospitality. Give your clients a taste by showing them their weaknesses compared to their peers. Sell them your solution: competitive advantage in hospitality.

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Better focus on free-model user growth or ride the VOD wave? If you want to ride the VOD wave, WappZapp, didn’t you already miss it? You’ll have a tough time competing with Netflix. So don’t compete, distinguish. Focus on innovating your free model with something unique that will remain relevant. Do what you do best: curated content. If you want to include VOD, considered a future commodity, you’ll have to go big or go home. Scale. Offer both freemium and premium. People are willing to pay for value.

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“I’m a mentor at Rockstart. I share my knowledge with them. I come here, not so much to ‘get or receive something’, but to share stories and create a different perspective of life.” - Esther E. Gons Wilg

“We are a startup ourselves and I would like to pitch in the future at Rockstart Answers, because the feedback and the ideas that come up are very valuable. We help people to find their passion and are just working out the businessplan details. Rockstart Answers would be a welcome addition.” - Jeroen Klijberg MySwitch 46

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NEXT EDITION Join us in Enschede on December 12th.

Save your seat here! Registration code: RSANSENS.

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COLOFON Rockstart Answers Gregor Noltes Josephine Woidtke www.rockstart.com +31 6 42 69 54 10 gregor@rockstart.com KPMG Early Stage Technology Group Remco van der Brugge Daniël Horn Stef Pillen Jehoeda Schächter Jelle van Zelm horn.daniel@kpmg.nl Visuele Notulen Diederik Vrijhoef - Teamcaptain Sabine Metz - Fotografie Hilmer Thijs (Studio Hands) - Magazine Design Sjoerd Verbeek (Studio Hands) - Illustraties www.visuelenotulen.nl +31 6 30 07 76 75 info@visuelenotulen.nl ROCKSTART ANSWERS AMSTERDAM

ON 07/11/2013 YOU AND 42 OTHERS JOINED ROCKSTART ANSWERS AMSTERDAM IT WAS A FINE DAY WITH GOOD PEOPLE AND GREAT ENERGY. THANK YOU.