How a Bakery Increased Brand Awareness Through High-Quality Stand-Up Pouches
A customer of Crawford Packaging, a bakery from Vaughan, Ontario, was preparing for a new product launch at a prominent food show in California. In a condensed timeline, they were looking for specific stand-up pouches that met their quality and branding standards. After receiving little communication from their previous pouch supplier, they turned to Crawford Packaging for a solution.
Through a collaborative approach involving facility tours, in-depth discovery processes, and vendor partnerships, our Packaging Specialists delivered high-quality pouches that not only met quality and branding standards but also exceeded expectations in terms of lead time for the product and cost effectiveness.
Challenge
• 7-week timeframe to meet a product launch deadline at a U.S. food show.
• Lack of communication and support from previous packaging suppliers, causing delays.
• Quality and branding standard requirements for retail.
Solution
• Crawford Packaging Specialists conducted an on-site visit to better understand the bakery’s packaging needs and wants.
• Collaborated with Crawford’s vendor, who guaranteed superior quality, reduced lead times, and reduced costs compared to the customer’s previous supplier.
• Established a stocking agreement, stocking up to 3 months of inventory, allowing the bakery to pull inventory as needed.
Impact
• Successfully met the tight 7-week deadline, enabling the bakery to launch their new product on schedule at the California food show.
• Enhanced packaging quality, elevating the brand’s presentation and appeal.
• Achieved cost savings through more competitive pricing.
• Significantly improved supply chain reliability through the stocking agreement.
Enhanced packaging quality
Achieved cost savings through competitive pricing
Improved supply chain
