CRAVE Texas

TEXAS

A Digital Guide of Women Entrepreneurs The ultimate guide to women‑owned businesses in Austin, Dallas and Fort Worth, featuring entrepreneurs YOU need to know First Edition

CRAVE Texas: A Digital Guide of Women Entrepreneurs A publication of The CRAVE Company 1805 12th Ave W #A Seattle WA 98119 206.282.0173 thecravecompany.com twitter.com/cravecompany facebook.com/cravecompany © 2013 The CRAVE Company. All rights reserved.

No part of this publication may be reproduced, stored in a retrieval system nor transmitted in any form, by any means—electronic, mechanical, photocopying, recording or otherwise—without prior written permission of the copyright owner.

While every effort was made to ensure the accuracy of the information, details are subject to change so please call ahead. The CRAVE Company shall not be responsible for any consequences arising from the publication or use.

All editorial content in this publication is the sole opinion of CRAVE and our contributing writers.

First Edition June 2013

TEXAS

A Digital Guide of Women Entrepreneurs We CRAVE Community.

We believe in acknowledging, celebrating and passionately supporting women-owned businesses. CRAVE is a celebration of women entrepreneurs that showcases some of the most creative, interesting and gutsy proprietors across North America and beyond.

Our goal is to connect these women both to each other and to you. We are pleased to introduce you to the women behind the idea, the design, the product.

We CRAVE Quality.

CRAVE is all about quality products and thoughtful service. We know that a satisfying shopping trip requires more than a simple exchange of money for goods, and that a rejuvenating spa date entails more than a quick clip of the cuticles and a swipe of polish.

We know you want to come away feeling uplifted, beautiful, excited, relaxed, relieved and, above all, knowing you got the most bang for your buck. We have scoured the region to find the hidden gems, new hot spots and old standbys, all with one thing in common: they’re the best of the best!

We CRAVE Inspiration.

By introducing you to the savvy businesswomen in this guide, we hope that CRAVE will help inspire your own inner entrepreneur. We want you to realize the energy and the desire to light a fire under your own ideas and passions, be it in business or anywhere else in your life. We all have fears and doubts, but the women in these pages refuse to talk themselves out of their dreams. Here’s to following in their footsteps!

Austin (click to jump to) Dallas (click to jump to) Fort Worth (click to jump to)

Photos by Vanityfire Photography

Amy Hart and Jessica Bermes

Q&A What are your most popular products or services?

3 Threads has become known as a go-to shop for traditional children’s clothing. We’re one of the only places in Austin where you can find smocked children’s clothing.

What is your favorite part of owning a business?

Freedom to enjoy building something we love! We take a lot of pride in our customer service and ability to provide what our customers want.

What place inspires you and why?

Any place we can go to admire beautiful scenery, decor or artwork and enjoy a glass of wine! We love getting new ideas for the shop from unexpected places.

3 Threads 3201 Bee Caves Rd, Ste 160, Austin, 512.419.7667 3threadsaustin.com, Twitter: @3threadsaustin

Personal. Chic. Fun. 3 Threads is located in the heart of West Lake Hills and offers a wide variety of gifts for men, women and children. Monogramming, hot stamping and printing are all done on site and just about anything sold in the shop can be personalized. Relationships with customers and unique inventory are the cornerstones of 3 Threads.

7

8

Adelante Boutique 1206 W 38th St, Austin, 512.452.5322 adelanteaustin.com, Twitter: @Adelanteaustin

Fresh. Feminine. Fun. Adelante is a midtown shopping destination offering stylish frocks, home accessories, jewelry and shoes. A distinctively eclectic store with a modern twist and a touch of glam, Adelante has catered to Austin for almost 20 years.

Adelante is one of the best sources for local and up-and-coming designers, as well as contemporary lines such as Trina Turk and Corey Lynn Calter. You can even rent Adelante’s retro-fitted Airstream for your next shopping soiree.

Tricia Roberts

Q&A What is your favorite part of owning a business?

I love being creative and learning something new everyday!

Who is your role model or mentor?

My mother, Mama Pat. She was a savvy business women who was ahead of her time. I learned everything I know from her.

What is your motto or theme song?

Hakuna Matata... no worries.

What place inspires you and why?

The Texas Hill Country, because of its natural beauty.

Photos by Kasandra Cruzcosa

9

What do you CRAVE? Sunsets in Mexico and long walks on the beach.

10

What place inspires you and why?

The Texas Hill Country, because of it’s natural beauty.

Tricia Roberts of Adelante Boutique

Photo by Kasandra Cruzcosa

What is your favorite part of owning a business?

Doing Adored Austin has afforded me the opportunity to connect with people who I otherwise would not have had the chance to meet.

Photos by Susan Beth Photography

Q&A

What is your motto or theme song? ... regardless of what else you put on, wear love. It’s your basic, all-purpose garment.

Never be without it. Colossians 3:13 What place inspires you and why?

South Congress and 2nd Street are my favorite places to people watch.

I love seeing what Austinites are wearing and where they’re going. I love how eclectic the styles are!

Indiana Adams

Adored Austin adoredaustin.com, Twitter: @adoredaustin

Funny. Honest. Charming.

When Indiana Adams started Adored Austin, she simply wanted a place to catalog what she was wearing and to promote fashion events in Austin in a down-to-earth and lighthearted way. The first to do daily self-style photos in Austin, little did she know that her personal blog would make her a recognizable face in Austin and in the wider world of style blogging.

11

12

Anna Gray 6317 Bee Caves Rd, Ste 370, Austin, 512.328.6600 annagrayaustin.com

Classic. Savvy. Sophisticated.

Anna Gray is a unique, locally owned neighborhood boutique located in West Lake Hills, where trendy meets the classics. Owner Lora Pelto has combined her professional background and personal love of jewelry to gather an array of highquality jewelry and gifts from some of the most respected and interesting designers.

You will find truly unique lines, quality and a comfortable, relaxing atmosphere.

Lora Pelto

Q&A What is your favorite part of owning a business?

I love working with customers, I like to get to know each person and find the perfect piece for them. Offering something different and being locally owned allows me to provide a rare, highquality customer service experience.

Who is your role model or mentor?

I am lucky to come from a large family and to have a mother whose love was full of tenderness. I named my store for her, because she symbolizes everything I want to be.

Photos by Vanityfire Photography

13

How do you relax?

I love to be outside and near the water.

However, when time doesn’t permit, I go two doors down to The Grove and have a glass of wine with girlfriends.

14

Apron Allure 512.947.8828 apronallure.com, Twitter: @apronallure

Practical. Chic. Classic.

Apron Allure is a company specializing in 1950s style aprons redesigned for today’s woman. The collection of aprons represent women who have inspired designer Lori Humphrey personally; each apron evokes its own attitude and fashion statement. Apron Allure is available online and at Betty Lash, Lather Salon and Sanctuary Home and Garden.

Q&A What are your most popular products or services?

Our best seller this season has been the “Kate” apron, which has a striped seersucker ruffle neckline. It’s definitely lingerie for the kitchen!

What do you CRAVE? I crave the path of being a mom, wife and designer—to be a woman who is reverent of women who came before and ready to influence the women of tomorrow!

Lori Humphrey 15

Photos by Jeannie Hampton

What place inspires you and why?

In my studio with fabric, I get rejuvenated feeling different textures, creating patterns and draping fabric. Seeing it all come together inspires me.

16

Photos by by Vanityfire Photography

Q&A What are your most popular products or services?

Original customized artwork to suit specific spaces, including homes and offices.

Increasingly popular commissions are personalized artwork for children’s rooms.

What is your favorite part of owning a business?

Wearing a bathing suit to work!

What motivates you on a daily basis?

The excitement of always trying something new.

Art Design & Décor

by Stephanie Beard

What do you CRAVE? Bacon and my mom’s chocolate chip cookies!

Stephanie Beard

512.771.9293 ADDbyStephanieBeard.com, Twitter: @stephaniebeard

Original. Retro. Contemporary.

“Meticulously random,” says artist Stephanie Beard of her approach to modern art. Her work captures the beauty of her environment. Stephanie’s work goes beyond the canvas to include landscape design, personalizing unique objects, photography and interior design.

Her self-taught, experimental techniques ensure an ever-evolving portfolio of original, creative works. Stephanie is available for commission and excels in creating artwork for specific spaces. View her recent work on her Facebook page at facebook.com/ADDbySB. 17

18

The Austin Bodyworker 916 W 12th St, Ste D, Austin, 512.459.0500 austinbodyworker.com, Twitter: @austinbodyworkr

Professional. Consistent. Therapeutic.

The Austin Bodyworker is a high-caliber clinical massage therapy practice located in a new, expanded office downtown. Each therapist on staff is nationallycertified and at the top of their field. Founder Kate Ripley Maliawco LMT, CNMT, NCTM built a name for herself serving clients with a can-do attitude and a style of massage that meaningfully addresses the injuries and issues that affect us all.

Q&A What are your most popular products or services?

We have one product: great massage.

Our approach is science-based. We focus on particular muscle groups to address whatever the client specifically needs—in both the short and long-term.

What is your motto or theme song?

You gain strength, experience and confidence by every experience where you really stop to look fear in the face.

You must do the thing you cannot do.

—Eleanor Roosevelt Photos by Diana with Four Studios

19

Kate Ripley Maliawco LMT, CNMT, NCTM

What do you CRAVE? Here in Austin, Houndstooth coffee and Polkadots cupcakes. You have to pay them a visit. I’m also obsessed with Nike Lunarglide sneakers—from Bettysport— they come in such bright, fun colors!

20

Photos by Kasandra Cruzcosa

Shawn K. Lively

Q&A What are your most popular products or services?

ALM thrives on its high-gloss, contentdriven aesthetic delivery. With an eminent focus on editorial quality and creative photography, its presentation captures its audience, thanks to the talented folks behind the scenes.

What tip would you give women who are starting a business?

Always remember, there’s always something to be learned and that nobody can know everything. Asking for help is essential to overcoming challenges. Surround yourself with positive people and energy.

Austin Lifestyle Magazine 101 Westlake Dr, Ste 1, Austin, 512.825.1303 austinlifestylemagazine.com, Twitter: @lifestyleaustin

Opulent. Savvy. Innovative.

AUSTIN Lifestyle Magazine caters to the classic and affluent Austinite, hand-delivering thoughtful editorial insight relative to the locale, cuisine, culture, fashion and particularities of the Texas capitol. With a vast sphere of material, including philanthropy, fine art and prominent local events, ALM remains focused on the celebrated mannerisms of Austin and its cultured, genteel residents, restrained by nothing more than class and solidarity.

21

What motivates you on a daily basis?

The magazine’s success and with that, the success of the talented team that handcrafts each issue. Competition is a motivator as well and serves as momentum for continued success.

What place inspires you and why?

Getting lost in the Hill Country, the quirky personalities that make up this little-big town, unexpected murals that share a lesson, messy BBQ and watching the Lake Austin sunset.

22

Austin Pets Directory 512.699.9562 austinpetsdirectory.com, Twitter: @AustinPets

Current. Informative. Entertaining.

Online or in print, each issue of Austin Pets Directory brings you the information you want and need. Each month, Austin Pets Directory profiles pet-related businesses, events, products, and people. Every issue of Austin Pets Directory promotes local and national animal welfare organizations. Always free and always fun! If you love pets, you should be reading Austin Pets Directory.

Q&A What motivates you on a daily basis?

I look at five furry, beautiful little faces every morning. They need me, and they remind me to help others out there like them. They make me a better person.

What is your motto or theme song?

“Give It Away” by Red Hot Chili Peppers.

It was inspired by a philanthropic icon.

The more you give, the more you get.

Simple, and it’s what life is all about.

Photos by Susan Beth Photography

23

What place inspires you and why?

I am most energized and inspired when I’m surrounded by people who love animals.

I am so fortunate to meet and work with the most dedicated people on the planet!

Liz Parker

What do you CRAVE? Shoes. I know it sounds trite, but when I pass up a great pair, it will keep me up at night until I break down and buy them.

24

Austin Tidbits

Pepper Ammann

austintidbits.com

Timely. Witty. Curated.

Thousands of style-conscious local women rely on Austin Tidbits to keep them in the know while on the go. Tidbits is an independent editorial online magazine that lends a voice to what’s hip and new in local cuisine, bars, fashion, music and events—plus Tidbits features amazing deals and giveaways throughout the city.

Q&A What makes your business unique?

We rely solely on word of mouth marketing—we’re proud that we’ve grown a large list of subscribers purely by friends spreading the word to friends.

Amy Gabriel

What is your favorite part of being an entrepreneur?

Having a business that supports other local businesses is rewarding on a daily basis. Helping people love Austin as much as we do is a fun job!

What is the biggest perk about owning a small business?

Working in our pajamas! We love the chance to check out what’s new before anyone else and meet the city’s passionate business owners.

What is your biggest motivator?

The creative energy in our city deserves recognition and we consider it a privilege and a passion to report on Austin’s everchanging and always-inspiring local scene.

What is your personal motto?

Austin Tidbits hearts you.

Photos by Kasandra Cruzcosa

25

What do you CRAVE in business? In life?

We crave taking the Tidbits voice to cities as cool, vibrant and independent as Austin.

Anne Campbell 26

Austin UltraHealth

Q&A

806 W 10th St, Ste A, Austin, 512.383.5343 dramymyers.com, Twitter: @AmyMyersMD

What are your most popular products or services?

I offer my patients the ability to get to the root cause of their medical issue and optimize their health, rather than treating only the symptoms.

Transformational. Inspiring. Motivational.

Austin UltraHealth’s physician, Dr. Amy Myers, has a very unique approach to health and wellness. Dr. Myers is a physician who practices functional and nutritional medicine.

She sees each illness as interrelated rather than separate. Functional medicine seeks to optimize the functions of the body and to find the root cause of disease.

Who is your role model or mentor?

Dr. Mark Hyman introduced me to functional medicine, which has been life changing both personally and professionally. Mark has offered me a tremendous amount of advice, support and inspiration.

What is your favorite part of owning a business?

The successes of my patients!

Helping people transform their lives and their health is my No. 1 goal.

How do you relax?

A hot bath with Epsom salt every night! Yoga, sauna, deep breaths and time with my dog.

Photos by Suzi Q. Varin

27

What place inspires you?

As a Peace Corps volunteer, I spent two years working and living in Paraguay. My community was very poor, yet they were so loving, accepting and generous.

Amy Myers, MD 28

Austin Wellness Chefs 512.431.8989 austinwellnesschefs.com

Fresh. Delicious. Healthy.

Austin Wellness Chefs provides nutritionally balanced personal chef services. Owner, chef and dietitian Allison Stevens designs menus to meet client’s personal tastes and nutritional needs. On the day of service, your chef handles grocery shopping, cooking, and clean up, providing you with enough meals to last for a few days up to an entire week.

Q&A What are your most popular products or services?

Balsamic-glazed salmon; pecan-crusted chicken fingers; cilantro lime mahi mahi with avocado-mango salsa; gluten-free pumpkin muffins; massaged kale salad with blueberries, pumpkin seeds and avocado; and beef braised in red wine.

What place inspires you and why?

I’m an avid traveler and draw inspiration from each trip, whether it be the people, the food, nature or the energy of a city.

Allison Stevens, MS, RD, LD 29

What do you CRAVE? Time with my family & friends and travel.

Of course, pairing both with amazing food!

Photos by Jessica Monnich Photography

How do you relax?

Yoga, weekly hikes on the Greenbelt, lake time, and wine!

30

Q&A What are your most popular products or services?

We are a one-stop shop for all things home. Antiques, art, upholstery, flooring, tile, lighting, fabric, wallpaper, windows, bedding and garden. We love the whole process from building to decorating.

Photos by Teresa Nguyen

Brooke Anderson

What motivates you on a daily basis?

My family... to build a business that will be a legacy for my kids.

What is your motto or theme song?

In designing your home there are no rules. Only that which makes you happy.

What place inspires you and why?

In the places I travel, I love to look at the architecture, the colors, the culture and the people. I think every new place brings something new to the design experience.

bay hill design LLC 1206 W 38th St, #1103, Austin, 512.374.0210 bayhilldesign.com

Current. Traditional. Creative.

Bay Hill Design creates a unique design experience for each client. Encompassing all design styles, they formulate a design scheme that is modern, yet warm, traditional, yet current. Their storefront offers all you need to dress your home.

From the design studio, Bay Hill can create anything you dream. They will walk you through all aspects of procuring just the right items for your home.

31

32

Beehive 3300 Bee Caves Rd, Ste 400, Austin, 512.347.0800 5122 Camp Bowie Blvd, Fort Worth, 817.570.0484 beehiveaustin.com

Vibrant. Eclectic. Inspiring.

Located in West Lake Hills, Beehive will dress you up in cool, easy-to-wear finds ranging from embroidered dresses, chic nighttime separates and vintage finds.

These exquisite, edited, affordable selections evoke boho-chic images that are both stylish and feminine. Find your next favorite outfit while enjoying Beehive’s cheerful, relaxed atmosphere with just the right amount of personal attention. Ooh la la...

Claire Fields

Q&A What are your most popular products or services?

If anyone needs help putting together an outfit, they know they can rely on us and our merchandise to make them feel confidant. Here, styling is our passion.

What is your motto or theme song?

My mom always says, “How do you eat an elephant? One bite at a time.”

It is so goofy, it makes me laugh every time I feel overwhelmed.

Photos by Jeannie Hampton

33

What place inspires you and why?

My grandmother’s lake house was decorated in the 1960s; it was there where I fell in love with that era and its brass accents, white wicker, and cheerful yellow and orange colors.

34

Photos by Teresa Nguyen

Sylvia Heisey

Q&A What are your most popular products or services?

Popular at Beets: the ELT; Asian Noodle Salad; the Crispy Tacos; the I Scream, a non-dairy, non-soy ice cream in many flavors; and the Cheeze Cakes.

What tip would you give women who are starting a business?

Create the environment and offering that you just love. Take care of yourself so that you have the energy to keep up with your business.

Beets Living Food Cafe

What is your favorite part of owning a business?

Working with people who are as passionate about healthy living as I am. Another favorite is when my customers let me know how good they feel after a meal at Beets Cafe.

1611 W 5th St, Ste 165, Austin, 512.477.2338 beetscafe.com, Twitter: @beetscafe

Creative. Delicious. Guiltless.

Beets Living Food Cafe provides an inviting place to relax and enjoy the vitality of the earth and sun by eating healthy, living food. Beets procures quality, organic, local produce and supports local farmers with sustainable farming practices. Taste the goodness at Beets Living Food Cafe.

35

36

What are your most popular products or services?

Hand-carved, painted, distressed Peruvian furniture that can be completely customized to your needs.

Photos by Susan Beth Photography

Q&A What is your favorite part of owning a business?

Being in a field where the creativity is limitless.

What motivates you on a daily basis?

Seeing the expression on a client’s face when I have exceeded their expectations. I am also inspired by art, design and creative people. We can all learn from each other.

Charlynn Anger and Tiffany Anger

What do you CRAVE? Travel, culture, good food and being in the company of amazing people.

Bella Dimora Hill Country Galleria: 12912 Hill Country Blvd, Ste F-160, Bee Cave, 512.306.8113 belladimoraco.com

Welcoming. Unexpected. Eclectic.

Bella Dimora specializes in the art of beautiful dwelling. The moment you enter their store you are transported into a world of sumptuous, delightful objects that will help enhance or entirely recreate your home. You can browse an impressive collection of high-end furnishings, accessories, artwork and lighting. They also offer design services for residential and commercial interiors, custom furnishings, window treatments and floral arrangements.

37

38

Betty Lash 515 W 15th St, Austin, 512.327.2507 bettylash.com, Twitter: @bettylash

Be Belle

515 W 15th St, Austin, 512.327.2507 bebellebeauty.com, Twitter: @bebellebeauty

Organic Glow 515 W 15th St, Austin, 512.327.2507 oglowtan.com, Twitter: @oglowtan

Q&A

Modern. Glamorous. Artistic.

Betty Lash stands out as the leading lash and brow specialty boutique among the rest due to its highly skilled professional lash stylists/ estheticians handpicked by the owner. Discriminating clientele appreciate Betty Lash’s diligence and attention to detail in lash extensions and brow artistry. Betty Lash brings your best features to light!

What tip would you give women who are starting a business?

Seek the advice of successful business owners. Starting and owning a business is a journey that is greater when it is shared.

What is your favorite part of owning a business?

The ability to interact with such a wide variety of women and provide specific services that change the way women see themselves.

Kate Merrick-Smith 39

What do you CRAVE? I crave sweets, they are my biggest weakness! A lemon tart or Key lime pie cannot be resisted.

Photos by Teresa Nguyen

What is your motto or theme song?

“Everyone is a Betty!” We show women that they are truly beautiful and a Betty.

40

Bettysport 916 W 12th St, Austin, 512.473.0040 bettysport.com, Twitter: @bettysport

Welcoming. Sporty. Knowledgeable.

Bettysport is a unique store where fashion and fitness blend perfectly. The staff are knowledgeable about the products and look forward to helping you find the right gear for your sport of choice. Despite the beautiful boutique feel, the prices are fit for every budget. Whether you’re an avid racer, a fitness enthusiast or just want to look the part, you must check out Bettysport.

Q&A What are your most popular products or services?

Sports bras! We pride ourselves on offering women the best sports bra selection ranging in band sizes from 30 to 44 and cup sizes A to H. What is your favorite part of owning a business?

There is never a dull moment. The staff and I are constantly brainstorming new ideas and creating future plans for the store. It is always improving and evolving.

How do you relax?

I go for a run and then drink an ice cold beer, preferably a Thirsty Goat Amber.

Photos by Casey Woods

41

Stephanie Terrell 42

Blooming Pregnancy Spa & Imaging Center 5601 Brodie Ln, Ste 640, Austin, 512.892.0808 bloomingpregnancyspa.com, Twitter: @blooming_spa

Essential. Specialized. Nurturing.

Blooming Pregnancy Spa & Imaging Center is the only spa in Austin dedicated to pregnancy. They will pamper you from your head to your toes with all-natural products and services that are safe for mom and baby... but you don’t have to pregnant to indulge in their chemical-free services. They will also give you the ultimate imaging experience with their amazing 3D/4D sonograms.

Q&A Who is your role model or mentor?

Strong, smart, savvy and independent women who take chances and make things happen inspire me the most. There are too many to list!

What advice would you give a small business owner?

If you must follow something, follow your intuition.

What do you CRAVE? Queso from Matt’s El Rancho, a day off, a passionate kiss, Key lime pie, diet Dr. Pepper, adrenaline and Sunday mornings.

Patti Justice 43

Photos by Teresa Nguyen

How do you relax?

Aromatherapy bath, cuddle with my sweet little rescue dog, go to the gym and break a sweat, curl up with a good book and sleep!

44

What advice would you give a small business owner?

If you must follow something, follow your intuition.

Patti Justice of Blooming Pregnancy Spa & Imaging Center

Photo by Teresa Nguyen

Photos by Casey Woods

Q&A What are your most popular products or services?

BlueAvocado recently launched a lunch collection that features insulated totes, clutches and a reusable zip line—goodbye plastic baggies!

What is your favorite part of owning a business?

Empowering others to take steps that create a positive impact for themselves, their families and our environment.

What is your motto or theme song?

Do Good. Get It Done. Have Fun!

BlueAvocado

Amy George, Paige Davis and Melissa Nathan

What place inspires you and why?

We love anything outside, including the Greenbelt, a walk around Ladybird Lake, and having a cocktail on one of Austin’s hottest new patios.

512.904.0351 blueavocado.com, Twitter: @blueavocado

Eco-chic. Functional. Fun. A lifestyle products company launched in November 2008, BlueAvocado™ offers products for women on the go that are light on environmental waste and heavy on sass, style and inspiration. Through a mixable family of multipurpose bags and accessories, BlueAvocado products collapse and fold to create the perfect on-the-go system that works for any lifestyle.

45

46

BonBon by Micah Yancey 512.789.3950 bonbonbymicahyancey.com, Twitter: @bonbonjewels

Chromatic. Whimsical. Couture.

BonBon (meaning “candy” in French) is a jewelry collection designed and handcrafted

by Micah Yancey Rust and her team. Micah uses 14 karat gold filled, sterling silver and vintage metals, along with semi-precious gemstones to create unique and very colorful “confectionery couture” jewels that look delicious enough to eat! The BonBon line transitions wonderfully from day to evening and make beautiful gifts.

Q&A What is your favorite part of owning a business?

My favorite part about business ownership is working for the Micah, not the Man. It’s nothing short of awesome to make my dream a reality a little more every day!

What place inspires you and why?

Although I’ve never been to Willy Wonka’s Chocolate Factory, I find it to be incredibly inspirational! Italy also inspires me, because of the beauty, fashion and color.

Micah Yancey Rust 49

Photos by Vanityfire Photography

What motivates you on a daily basis?

My daily motivation comes from my deep desire to be successful in my chosen field. Every day is a baby step toward my perception of what success means to me.

50

What tip would you give women who are starting a business?

Partner up with a friend who shares your goals, values and work ethic. A built-in support team is crucial in building and maintaining the success of your business.

What is your favorite part of owning a business?

Working with a wonderful team that is supportive and strong. We all help and guide one another to running the best real estate company in Austin.

What motivates you on a daily basis?

Thinking of innovative ways to market and promote our listings and business.

Real estate is a great forum to build on the tried and true methods.

Noa Levy and Anna Anami

What is your motto or theme song?

Pleasure in the job puts perfection in the work. —Aristotle What place inspires you and why?

The ocean. It is renewing and therapeutic.

What do you CRAVE? A life well spent.

51

Portrait by Teresa Nguyen, others courtesy of The Boutique Real Estate

Q&A

The Boutique Real Estate 2124 E 6th St, #104, Austin, 512.481.0800 theboutiquerealestate.com, Twitter: @boutiquerealtor

Service-oriented. Client-centered. Experienced.

With top producers at the helm, the Boutique Real Estate team is dedicated to providing the best and most professional brokerage service available. Innovative marketing techniques, dedication to client service and out-of-the-box thinking have set them apart as leaders in the industry.

Whether you are a renter, first time buyer or seasoned investor, they can assist you in finding your dream home or next great investment.

52

Q&A What are your most popular products or services?

Development can occur through understanding a wide array of potential growth areas. Enhancing an organization’s communication touch points, developing new strategies for revitalizing the networking opportunities for sales and creating a positive organization image.

Photos by Vanityfire Photography

Carey Lenss

What tip would you give women who are starting a business?

Have a vision, be consistent and implement your dream!

What is your favorite part of owning a business?

Meeting new people and learning about their businesses. Then exploring how we can work together.

Who is your role model or mentor?

Peter Strople and Sallie Dixon.

What motivates you on a daily basis?

My will to succeed.

What place inspires you and why?

Assisi, Italy. It is so spiritual because of St. Francis and St. Claire.

53

Carey Lenss, LLC 512.670.6411 careylenss.com, Twitter: @careyslenss

Strategic. Dynamic. Quality.

Carey supports businesses and organizations towards positive and rapid change to enhance revenue and growth. Carey specializes in organizational development, business strategy/plans, marketing, networking and member evolution. The goal is to increase revenue, participation and enthusiasm. Carey Lenss. Business Strategies Working for You!

54

C’est Chic!

5800 W Slaughter Ln, Ste 330, Austin, 512.609.8721 cestchicaustin.com

Trendy. Sassy. Girly.

C’est Chic! is a trendy gift boutique located in southwest Austin. Specializing in unique merchandise not commonly found in large retail stores, they carry a large selection of gifts, home accessories, seasonal decor, jewelry and more. C’est Chic! is the perfect place to find a gift for yourself or someone you love!

Q&A What are your most popular products or services?

Tyler candles, Lolita wine glasses, jewelry and fashion accessories. Our most popular service is our complimentary gift wrap. Customers love to be able to purchase a gift and leave the shop with it wrapped and ready to give.

What tip would you give women who are starting a business?

Find a niche and fill it. Discover your passion and follow your dreams!

Photos by Jeannie Hampton

55

How do you relax?

When we have a little downtime, we head straight to the water. Most weekends in the summer you’ll find us on Lake Travis.

Melissa Greenwell and Jeanne Cooper 56

Photos by Stacy with Four Studios

Q&A What tip would you give women who are starting a business?

When you are doing something you love, it’s not really work. Do what you’re passionate about—passionate enough to eat, sleep and breathe it!

What motivates you on a daily basis?

Relationships… building strong bonds with clients and leading staff to inspire and motivate others. That’s what makes me excited about going to work every day.

Champions Westlake

Gretchen Huddleston

What place inspires you and why?

The new gym! It represents all the loyalty and support this community has shown for Champions Westlake these past 14 years. How can you beat smiling faces pouring in the door—hearing “I did it!” all throughout the day? Someone said we should call the gym “High Fives and Hugs!”

2805 Bee Caves Rd, Ste 405, Austin, 512.426.1990 championswestlake.com

Energetic. Positive. Fun. Champions Westlake is a 14,000 sq. ft., state-of-the-art facility that teaches gymnastics, cheerleading, parkour, dance and fitness. Children, teens and adults train in a positive environment, coached by an enthusiastic staff of professionals. The Champions Westlake gym is a safe training ground for both recreational and competitive levels.

57

58

Photos by Vanityfire Photography

Q&A In your business, what can you simply not live without?

Social media. With our initial program CharityBash, Facebook, Twitter, email blasts, online community calendars, and blogs helped put us on the map. We utilize these resources daily for almost everything!

What is your favorite part of being an entrepreneur?

We are able to lead and start new trends with our work. With Citizen Generation and our innovative programs, we are changing the world and having fun while doing it.

Citizen Generation citizengeneration.org, Twitter: @HabitofGiving

Hip. Philanthropic. Innovative.

Citizen Generation helps individuals create the habit of giving by providing fun and affordable ways to get involved in philanthropy. Building on the success of its first program CharityBash, which focuses on events and fundraising, Citizen Generation has expanded to CharityLunch, focusing on education, and CharityVolunteers, which offers volunteer opportunities. Whether you like to socialize, learn, or volunteer, there’s a program for everyone. Citizen Generation is making a valuable difference for all.

59

Jessica Perez and Alex Winkelman

What advice would you give women who are starting a business?

Tell as many trustworthy and supportive people about your idea. They will help cultivate it to become bigger and better than you ever imagined.

Who is your role model or mentor?

Our parents have always been our role models, showing us the way to live in the most meaningful way.

What is your personal motto?

Fun you can feel good about!

60

Collectic Home The Shops at Mira Vista: 2785 Bee Cave Rd, Austin, 512.347.1616 collectichome.com

Eurway Modern eurway.com

Lofty. Upscale. Modern.

Austin-based 25-year furniture innovators Joni and Greg Greeson have mixed and matched an artful and ever-changing blend of furniture, lighting, and accessories from vendors all over the world to create an eclectic collection from which to choose in-stock, one-of-a-kind or made-to-order pieces. Discover Collectic Home and Eurway in what has been heralded as one of the most beautiful new furniture stores in the country.

Q&A What are your most popular products or services?

A “home visit” by one of our talented designers is No. 1 with our customers, followed closely by a selection from our extensive collection of fabrics and samples.

What motivates you on a daily basis?

I’m inherently motivated every day, because I’m doing what I love.

What is your motto or theme song?

Never give up.

Photos by Teresa Nguyen

61

How do you relax?

Walks with friends and our dog Mocca.

Watching my favorite TV shows: “House,” “Glee” and “Amazing Race.”

I also relax by watching movies at home with a glass of Spumante.

Joni Greeson 62

What is your motto?

I’ll get to it.

Joni Greeson of Collectic Home

Photo by Teresa Nguyen

What tip would you give women who are starting a business?

You’re going to need a strong will, a flexible demeanor and a lot of ice cream.

Photos by Teresa Nguyen

Q&A Who is your role model or mentor?

I have learned a lot from other small business owners, including my father, who instilled the entrepreneurial spirit in me, and my mother, who instilled wanderlust in me.

What motivates you on a daily basis?

I love the work that we do and the clients we get to work with. I never view what I do as a job—it is my passion.

Rachel Clemens

How do you relax?

By trying to find the best queso in Austin and the best gelato in the world. Also, walking my puggle in the park with my husband and son.

Creative Suitcase 1012 E 38th 1/2 St, Austin, 512.326.3667 creativesuitcase.com, Twitter: @thesuitcase

Quirky. Worldly. Lively.

The award-winning work of Creative Suitcase, a boutique graphic and Web design studio, helps businesses tell their unique stories in a way that reaches their customers. Creative Suitcase designs a wide range of campaigns, including branding, brochures, websites and direct marketing for B2B, travel, legal, education, nonprofit and B2C clients. Creative Suitcase has been recognized with multiple Austin and national advertising awards.

63

64

What tip would you give women who are starting a business?

You’re going to need a strong will, a flexible demeanor and a lot of ice cream.

Rachel Clemens of Creative Suitcase

Photo by Teresa Nguyen

Photos by Teresa Nguyen

Q&A What is your favorite part of being an entrepreneur?

My favorite part of being an entrepreneur is the opportunity to be creative and try different things. We are constantly learning.

What is the biggest perk about owning a small business?

The biggest perk is meeting so many other great people and business owners. I relish the chance to work with other businesses here in Austin.

What is your personal motto?

My personal motto is “Keep Calm and Eat a Cupcake.” That pretty much wraps it up!

The Cupcake Bar

Lori Schneider

What do you CRAVE in business? In life?

In business, I crave success. In life, I crave balance. As a new mom, the word “balance” has a whole new meaning.

512.903.0187 thecupcakebar.com/austin, Twitter: @thecupcakebar_

Social. Tasty. Interactive.

The Cupcake Bar is a unique cupcake catering service that specializes in creating individualized cupcakes for each guest. At your event, your guests get to customize their cupcake by choosing a cupcake flavor, filling, icing and topping. Our cupcake bartender crafts the cupcake on the spot to the guest’s specifications. It is fun, entertaining and great for every social setting!

65

66

Cutie Pies 7329 Burnet Rd, Austin, 512.452.7437 Trailer on corner of S Congress Ave and Gibson St cutiepiewagon.com, Twitter: @cutiepiewagon

Homemade. Nostalgic. Memorable.

Cutie Pies features 4” homemade pies better than your grandma’s! They started out in a 4’x8’ hot pink trailer on South Congress Ave and have expanded to a storefront on Burnet Road. Southern Living named their Buttermilk pie the third best pie in the South. Cutie Pies has been featured in Martha Stewart Living magazine and on the Food Network’s “Diners, Drive-Ins and Dives.”

Jaynie Buckingham

Q&A What are your most popular products or services?

Our Buttermilk pie, Chocolate Ice Box pie and Strawberry Banana Cream pie are in constant demand. We love catering for weddings and other special events.

What is your favorite part of owning a business?

The people I meet! It is such a pleasure to watch their delight as they bite into one of my pies.

What motivates you on a daily basis?

Coming from a family of tremendous cooks, each day I get to honor their memory with my creations.

Photos by Suzi Q. Varin

67

What place inspires you and why?

Living on Lake Austin sparks my creativity, relaxes me and gives me perspective.

68

Cynthia’s Manhattan Limousine 512.365.5466 cynthiaslimo.com, Twitter: @cynthiaslimo

Reliable. Prompt. Personable.

Cynthia’s Manhattan Limousine has been in business locally for more than 12 years. Their knowledge and experience can help you plan your next event.

Cynthia’s Manhattan Limousine is skilled in meeting the travel needs of very small intimate events, as well as very large scale corporate events involving complicated logistics. They were voted one of The Knot’s “Best of 2011” winners.

Q&A What are your most popular products or services?

The most popular service for my limos are weddings, wine tours, tours of Austin and the Hill Country, birthdays, anniversaries, proms and nights. The most popular service for my town cars are airport transfer and corporate transportation.

What place inspires you and why?

Prague, it is so romantic and steeped in history.

Cynthia Karkoska 69

Photos by Teresa Nguyen

What is your favorite part of owning a business?

I enjoy meeting new clients, everyone has a story and I learn something from each of them. Most of all I have established great relationships with all of my regular clients.

70

Dekla by Jordan Martin 832.689.3471 deklabyjordanmartin.com

Enchanting. Luxurious. Alluring.

Founder and designer Jordan Martin’s love for elegance, art and fashion is evident in the special, yet subtle, attention to detail found in every stunning Dekla by Jordan Martin item. Inspired by the strong, beautiful women in Jordan’s life, Dekla provides a distinctive style that gives confidence to those who wear it. Dekla by Jordan Martin can be found in local boutiques and is also available online.

Q&A What advice would you give women who are starting a business?

Success happens when you make it happen. Don’t be the obstacle in your way. When it gets tough, just take one more step, then another.

What is the biggest perk about owning a small business?

I love that I am involved in every aspect of my company. Dekla is not so big that I can’t be bothered with the small things.

Jordan Martin 71

What do you CRAVE in business? In life?

I crave a life well-lived! When my life flashes before my eyes, I want it to be entertaining and worth drinking champagne over.

Photos by Jeannie Hampton

What is your personal motto?

In a world full of sheep... be a goat.

—a New York cab driver

72

Q&A What is your favorite part of owning a business?

Researching and carrying unusual products. Forging relationships with customers, vendors, rescue groups and people at the events we attend.

Photos by Jessica Monnich Photography

Lauren Conrad and Lisa Conrad

What motivates you on a daily basis?

Being in a position to strengthen the bond between a dog and his owner.

What is your motto or theme song?

Leashes, Licks, Love.

How do you relax?

We both have an interest in photography, but are still learning.

What do you CRAVE? Family time and chocolate cupcakes.

Dogadillo 12912 Hill Country Blvd, Ste F-155, Austin, 512.402.9663 dogadillo.com, Twitter: @dogadillo

Drool-worthy. Healthy. Distinctive.

Dogadillo is an upscale, stylish dog boutique that specializes in unique and fashionable dog accessories. Dogadillo carries custom-made collars, fancy leather collars, unusual fashions, fun and different toys, handpainted water and food bowls, luxury beds and top-of-the-line healthy treats and foods. Dogadillo prides itself in only offering safe and healthy edibles. Dogadillo loves dogs and the people who love dogs.

73

74

Dress Shop 315 Congress Ave, Ste 100, Austin, 512.527.3018 dressshopaustin.com, Twitter: @DressShopAustin

Sophisticated. Unique. Whimsical.

Whether you want to look sharp at work, chic on the weekend or fabulous after 5 p.m., Dress Shop has a dress for you. Their selection—classic LBDs and the perfect jewelry, handbags and belts to accessorize them—will inspire you to up the ante in your closet. Dress Shop makes a trip downtown worthwhile.

Leslie Gandy

Q&A What makes your business unique?

We specialize in dresses, so we’ve become the destination both for girls who love to wear dresses everyday and for girls with special occasions on their calendars.

What advice would you give women who are starting a business?

Know your limitations—don’t be afraid to delegate things to people you trust.

Talk to people, customers love a good backstory about a certain product or trend.

Photos by Stacy with Four Studios

75

What do you CRAVE in business? In life?

I love my regulars—catching up, knowing exactly what styles they’ll love. When it goes beyond business and customers become friends, well that’s a better reward than a sale.

76

Photos by Diana with Four Studios

Ashley Hargrove

Q&A What are your most popular products or services?

My clients! They are each so different and challenge me on a daily basis.

What is your favorite part of owning a business?

Getting to make my own hours definitely gives me more time to be productive and enjoy the days with my family and my pups!

What motivates you on a daily basis?

Spreading my passion to people who truly appreciate and need my help and advice.

What place inspires you and why?

Austin—the diversity, the growing cultures and the many different styles and personalities I have gotten to know.

Dressed To Kill dtkaustin.com, Twitter: @DTK_Austin

Creative. Personal. Eclectic.

DTK Austin is a serious shot in the arm for successful, fashion-frustrated Austinites. Whether you have it all together and just need that extra push to achieve your fashion potential, or you are starting from scratch, DTK Austin can take you to the next style level and beyond!

77

78

Photos by Susan Beth Photography

Amy Mills

Q&A What are your most popular products or services?

Most of what we provide is spay/neuter services, but rabies vaccines and flea control products are also very popular.

What motivates you on a daily basis?

Emancipet’s vision for a better future motivates me—I really believe we are creating a kinder world for animals and people and that keeps me going.

How do you relax?

I have discovered the joys of yoga in the last year and now I practice every day. It makes me feel stronger, more relaxed and more centered.

What do you CRAVE? Salted caramel anything!

Emancipet 7201 Levander Loop, Bldg I & K, Austin, 512.587.7729 emancipet.org, Twitter: @emancipet

Compassionate. Innovative. Strategic.

Since 1999, Emancipet’s nonprofit, high-quality, low-cost spay/neuter clinics have served more than 140,000 pets whose families otherwise could not afford or access preventive veterinary care. Built on the belief that people love their pets and want to keep them healthy and happy, Emancipet focuses on making preventive veterinary care affordable, accessible and understandable to all pet owners, with an emphasis on serving families in poverty.

79

80

Embellish Nails & Boutique 3663 Bee Cave Rd, Ste 3, Austin, 512.328.9898 4615 N Lamar Blvd, Ste 300, Austin, 512.452.7465 embellishnails.com

Pampering. Fabulous. Affordable.

Embellish Nails & Boutique offers high quality manicures, pedicures, facials and waxing at affordable prices. Relax under crystal chandeliers, snack on M&Ms and start shopping from your pedicure chair. Stylish steals abound in the boutique stocked with clothes, statement jewelry pieces, cute shoes and gift items. Dedicated estheticians are on hand to take care of your waxing and facial needs.

Lisa McQueen and Wendy Pursch

Q&A What are your most popular products or services?

Shellac manicures (they last up to 14 days without chips!) and our facials featuring Eminence Organics skincare products. Favorite boutique finds include fashion jewelry and cute dresses.

What is your favorite part of owning a business?

Getting to interact with inspirational women everyday. Our staff and our customers constantly amaze us!

Photos by Jenny DeMarco

81

What motivates you on a daily basis?

Do better than we did the day before— delight a customer with unexpected service, support more local charities and enable our employees to reach their own financial goals.

82

Estilo 234 W 2nd St, Austin, 512.236.0488 estiloaustin.com, Twitter: @estiloaustin

Innovative. Genuine. Fun. Estilo is a contemporary clothing gallery that features clothing for both women and men. Estilo carries casual to cocktail styles and features handpicked designers from around the world. One of the pioneers in the 2nd Street District, Estilo has led the way for fashion and fun in downtown Austin.

Stephanie Coultress O’Neill

Q&A What are your most popular products or services?

Our clients confidently come to us when they need to find that perfect outfit.

We specialize in styling clients and helping them explore their own style.

What motivates you on a daily basis?

I gain energy from the different people who I meet every day through the store. I love what I do, so it makes it easy to go to “work” every day.

Photos by Casey Woods

How do you relax?

You can find me sitting in my backyard with my husband, dog and a glass of wine, perusing the latest Vogue.

83

84

Q&A What are your most popular products or services?

The convenience of having The Evil Wiener pull up to your office building, event or private party, to serve the “Tex-Mex,” “Mowgli,” “Dog Quito,” etc. makes for delicious fun!

Photos by Susan Beth Photography

Anna Cummins

What tip would you give women who are starting a business?

Have a solid plan in place, think out of the box and be bold in your decision making.

Expect the unexpected, stay focused and eliminate the negative people in life.

How do you relax?

What relaxes me the most is spending time with my three boys and my husband Jeffrey. I especially love cooking for my family, listening to music and audio books, and enjoying our home.

The Evil Wiener 512.869.0085 theevilwiener.com, Twitter: @evilwiener

Eclectic. Creative. Delicious.

The Evil Wiener is a new breed of food truck in Austin. Their focus is to rock out consistently great food that evolves with their mood, seasonal ingredients and creative mojo. Their concept is focused on their deliciously diverse toppings that will take you around the world, as well as to the different regions of our country. Their quest is simple: to glorify the common wiener!

85

86

Q&A What makes your business unique?

Our materials certainly make us unique, as does our pride in our quality. Each piece of tin is hand cut and filed smooth, joined with split rings for durability and paired with sterling silver.

Photos by Stacy with Four Studios

CeRee Hellums and Kari Stringer

What is the best advice you’ve been given?

First: learn to navigate social media, blogging, analytics, etc. The Internet is such a huge part of a successful business today. Second: hire an accountant.

Who is your role model or mentor?

Every artist we’ve met during the last four years has mentored us in some way or another. It’s an encouraging community of friends that we are continually grateful for.

What is your personal motto?

Work hard, but don’t forget to live!

Fat Cat Studio 210.364.4002 fatcatjewelrystudio.com, Twitter: @fatcatstudio

Artistic. Fun. Upcycled.

Fat Cat Studio creates one-of-a-kind jewelry from vintage tin cans that were originally used to hold coffee, tea, tobacco and a host of other products on supermarket shelves. Fat Cat reinvents them by cutting shapes from their bold graphics and beautiful motifs and assembling them into wearable art that is sold at art shows, online, gallery shops and boutiques throughout the US.

87

88

Finch 417 W 2nd St, Austin, 512.236.1414 shopfinch.com

Wee 417 1/2 W 2nd St, Austin, 512.236.1338 shopwee.com, Twitter: @weeaustin

Kristi Pruett

Playful. Modern. Handcrafted.

Finch carries an artfully curated selection of handmade tabletop, glassware, gifts and objects for the home. Wee focus on all things baby, offering an eclectic mix of clothing, gear, furniture and decor for infants and children.

Q&A What are your most popular products or services?

At both Wee and Finch, we specialize in registries. Whether it’s bridal or baby, we pride ourselves on offering the most unique, out-of-the-box selections for our customers.

What place inspires you and why?

New York has always inspired me. The diversity, food, museums and overall energy of the city. It’s contagious.

89

Photos by Jenny DeMarco

What is your favorite part of owning a business?

I love the accountability and what I’ve learned about myself. If I slack off, I suffer for it, but having that type of control over your professional life is empowering.

90

Photos by Vanityfire Photography

Q&A What is your favorite part of owning a business?

People’s reaction when they hear about my business. I am proud of the service that I offer and the community and relationships I build year after year.

Who is your role model or mentor?

My great-aunt Kitty, an amazing cook and true lady; my mom, who is rock solid and such fun; and my amazing female friends, who live life gracefully every day.

What motivates you on a daily basis?

I am inspired by the bounty of each season and by the ingredients I choose.

I am also motivated by the ability to take personal time for myself.

Fine Home Dining

Brandy Gibbs

512.448.9152 finehomedining.com, Twitter: @FineHomeDining

Individualized. Inventive. Vibrant.

Fine Home Dining is a chef-owned catering business and private chef service homegrown in Austin. Chef Brandy Gibbs provides lovingly prepared menus with warm, personal service bringing joy, nourishment and celebration through food. Fine Home Dining specializes in prepared menus, easy entertaining, in-home dinners and catering, cooking lessons, and seasonal menus appropriate to each occasion. This is food you want to eat.

91

92

Q&A What are your most popular products or services?

Website articles, Powerful Me Workshops, Personal Dream Coaching, local events, and the book “Inspired Women Succeed,” which I contributed to.

Photos Jessica Monnich Photography

Susan Tolles

What tip would you give women who are starting a business?

Dream big and step out on faith! Don’t allow your self-doubter to limit the size of your dreams and goals. Instead, believe in yourself and the huge potential you have.

What is your favorite part of owning a business?

Meeting amazing women every week, both locally and nationally through my Blog Talk Radio show, who are reinventing their own lives and living with passion and excitement. They inspire me!

What place inspires you and why?

I love Italy! It is so rich with history, art and natural beauty and the women there are fabulous! They cherish their girlfriend relationships and accept themselves as they are.

95

Flourish Over 50 13505 Byrd’s Nest Dr, Austin, 512.843.2250 flourishover50.com, Twitter: @susantolles

Motivating. Extraordinary. Passionate.

Flourish Over 50 is a community of women in mid-life and beyond, who connect with one another for support and inspiration as they begin the best chapter of their lives. The website, along with personal coaching and workshops offered by founder Susan Tolles, spread a message of hope and renewal to all midlife women, that they have the ability and power to lead extraordinary lives.

96

Flywheel Fitness 2300 S Lamar Blvd, #105, Austin, 512.284.7397 FlywheelFit.com, Twitter: @FlywheelFit

Energetic. Effective. Fun. Flywheel Fitness is an indoor rowing and SpinningTM studio offering group exercise that is low-impact, high efficiency and great for building strength and endurance. Flywheel’s small classes allow you to experience the attention and expertise of private training combined with the motivation and community of the team. All levels are welcome— you control your own pace and resistance, while keeping rhythm with the group.

Q&A What are your most popular products or services?

Indoor Rowing is our most popular class, followed closely by Spinning. We also offer a Rowing Boot Camp which combines rowing with dynamic, body-weight exercises.

What motivates you on a daily basis?

I am inspired each day by the human experience and people who push to stay fit. We all have an athlete inside of us.

Photos by Vanityfire Photography

97

What is your motto or theme song?

Do not go where the path may lead. Go instead where there is no path and leave a trail.

Sara-Mai Conway

What place inspires you and why?

A quiet morning on Lady Bird Lake, rowing my single. It’s in my boat that I most often feel inspired.

98

What are your most popular products or services?

Folks love our specially designed outdoor wellness classes; our personal growth series Life Party; our convenient stamp cards; and our unique hand-drawn-style apparel.

Photos by Jeannie Hampton

Q&A

What motivates you on a daily basis?

Helping folks discover their true potential that lies within and watching them harness that potential to help reach their personal goals in life.

How do you relax?

Movies! I love to “escape� for a few hours during a cinematic adventure.

Kristin Haver

What do you CRAVE? Spending time, enjoying great food and going on adventures with my husband, family and friends.

Folk Wellness Co. 512.844.5507 folkwellness.co

Transformative. Fulfilling. Authentic.

Folk Wellness Co. (FWC) goes beyond a physical workout. Each service is geared to help each client discover how to live their best life. FWC begins by helping each client asses their health and lifestyle choices, using it as a metaphor for life. The healthy changes one sees will overflow into other areas of their life. FWC includes a variety of quality of life and personal growth programs, each designed to meet the client where he or she is.

99

100

FOUR Studios four-studios.com

Bold. Colorful. Innovative FOUR Studios offers wedding, event, and portrait photography in Texas, across the US and abroad. FOUR Studios is a collaboration of four photographers who also retain individual photography businesses. Diana, Heather, Stacy and Vanessa are available for individual bookings, or can be hired in pairs or groups of three or four to photograph weddings, events and portraits. Nothing short of inspired.

What tip would you give women who are starting a business?

Network! Find a group of peers who you trust and enjoy their company.

Bounce ideas off of them, challenge one another and promote creativity (preferably over a glass of good wine).

Stacy Sodolak

Diana M Lott

What motivates you on a daily basis?

Happy clients and being able to create great memories for our clients.

How do you relax?

Taking little mini vacations and traveling! Locally, we enjoy girls’ night out, good wine and nice dinners.

Heather Banks 101

Vanessa Escobedo Barba

What place inspires you and why?

We are so lucky to get to travel often to photograph destination weddings and have seen so many amazing places.

Left small photo by Diana M Lott, middle small photo by Stacy Sodolak, right small photo by Vanessa Escobedo Barba, large photo by Heather Banks

Q&A

102

What makes your business unique?

The personal attention in the best arena possible. We are brutally honest about fit and what is appropriate— and we all have fun in the process!

Photos by Suzi Q. Varin

Q&A What advice would you give women who are starting a business?

Be careful not to define your customer too soon... be prepared to listen to customers, friends and professionals along the way, then use the information to ensure your success.

What is the biggest perk about owning a small business?

Customers who are now friends walk back into the door! I know their lifestyles and needs. I understand their lives and how we are able to mesh our offerings into it.

Patty Hoffpauir

The Garden Room 1601 W 38th St, Ste 5, Austin, 512.458.5407 gardenroomaustin.com

Stylish. Savvy. Relaxed.

The Garden Room offers an exquisite array of feminine apparel and accoutrements. One-of-a-kind items and pieces from nationally adored designers make a home here alongside shoes, handbags, jewelry, and other accessories of the moment. “The Dressing Room,” The Garden Room’s wardrobe consulting service, provides a personalized touch for clients desiring assistance in selecting clothing and accessories.

103

104

Photos by Suzi Q. Varin

Q&A In your business, what can you simply not live without?

My team! Lots of daily inspiration, a camera, patterns, color and texture, a measuring tape and people who love design that is a bit tongue-in-cheek.

What is your favorite part of being an entrepreneur?

Without a doubt, doing what I love and also being able to show my children that they too can one day go down their own path and make a living.

giggle-room

Lieve Saether

What advice would you give women who are starting a business?

Just jump! It’s often the most difficult step. As women, we tend to be selfcritical, creating many “but” scenarios.

We easily think things aren’t perfect enough to begin something new.

512.716.9140 giggle-room.com

Unusual. Modern. Personal.

Giggle-room provides interior design consulting and implementation services to clients who are looking for inspired design. With a unique emphasis on children’s rooms and play areas, Lieve Saether often goes on to style the rest of the house, where she brings cohesive, functional style to young, hip families. What makes giggle-room stand out are the unusual combinations used to create one-of-a-kind designs that can grow with a family.

105

106

The Go2Girls 512.577.3633 go2girlsaustin.com, Twitter: @Go2GirlsAustin

Transformative. Fun. Empowering.

The Go2Girls are on a mission to help you unite your body, mind and heart. They create a fun, exploratory community for women to redefine themselves from the inside out. The Go2Girls specialize in cooking, nutrition and love to create health and abundance in your relationships, career, finances, intimacy and confidence. Book a private party with your friends or an individual session and discover true happiness.

Q&A What are your most popular products or services?

Our most popular themes are “Show Me the Money” and “Intimacy, Love & Other Highs.”

What tip would you give women who are starting a business?

Accept support and create accountability.

What is your favorite part of owning a business?

Supporting others on their journey to self-empowerment.

Lisa Shank and Robin Emmerich 107

What do you CRAVE? Sharing our love, passion, laughter and happiness.

Photos by Teresa Nguyen

What place inspires you and why?

Walking Town Lake together ignites our ideas to help other women.

108

Gourdough’s 1219 S Lamar Blvd, Austin gourdoughs.com, Twitter: @gourdough

Funky. Cool. Big. Gourdough’s big fat donuts are out of this world! From the Flying Pig to the Funky Monkey, they have a little of everything. Bite into a warm, maple syrup-iced donut piled high with crispy bacon. Try one with cream cheese icing, grilled bananas and cinnamon honey butter. They’re open late, stop by and check out the 20-plus wild and crazy donuts at Gourdough’s!

Paula Samford

Q&A What are your most popular products or services?

Big. Fat. Donuts.

What is your favorite part of owning a business?

Seeing our customers’ smiles and expressions the first time they receive one of our donuts!

Who is your role model or mentor?

My grandmother.

What motivates you on a daily basis?

Opportunity for growth and improvement.

Photos by Jenny DeMarco

109

What place inspires you and why?

Austin inspires me, it’s such a creative place to live.

110

Photos by Susan Beth Photography

Q&A What are your most popular products or services?

Grooming services, of course! Popular products are Petzlife Dental Gel and Spray, Precise Pet foods and Cardinal Ridge treats.

Who is your role model or mentor?

My wonderful sister Brenda. She is truly the queen in our little kingdom!

Her salon Bark Avenue in Montgomery, Texas is quite the oasis for pets.

What motivates you on a daily basis?

Coffee... and the opportunity to enhance the lives of Austin’s little fur kids.

Groomingdale’s of Austin

What place inspires you and why?

The ocean. Its power and beauty help me to put things into perspective.

Tomay Ryder

512.524.1484 groomingdalesofaustin.com

Comfortable. Caring. Helpful.

Groomingdale’s of Austin is a new concept in pet care, centering around a full-service grooming salon with separate areas for both cats and dogs. Their primary focus is high customer satisfaction, earned with a friendly, educated and outgoing staff in a comfortable, open and welcoming atmosphere. Groomingdale’s of Austin offers a lineup of products and services that adhere to exceedingly high standards of quality and effectiveness.

111

112

What are your most popular products or services?

Weddings, commercial, portraits and families. Customers appreciate the simplicity of our photocart system for downloadable images as well as prints.

Photos by Jeannie Hampton

Q&A

What motivates you on a daily basis?

My faith that this world is temporary and that God loves all of us. I try to live a life in response to that truth. I believe we can all appreciate beautiful images and imagine how creative and honest our lives can be.

What place inspires you and why?

Guatemala. I adore its beauty, colors, simplicity, its people and meeting each person with a story very different from my own. It is a gracious and glorious place.

Jeannie Hampton

Hamptonworks Photography 512.694.6379 hamptonworks.com, Twitter: @jeanniefhampton

Spirited. Thoughtful. Vibrant.

Focusing on commercial and life event photography, Jeannie spends much of her time shooting weddings, portraits and a wide range of businesses in and around Austin. Her work has been featured in Rachel Ray magazine, Mom magazine, CRAVE and a number of other locations, including creative pieces from her international travels and humanitarian projects close to her heart.

113

114

Heather Scott Home & Design The Arboretum: 10000 Research Blvd, #103, Austin, 512.342.6899 heatherscotthome.com, Twitter: @heatherscotthom

Sophisticated. Eclectic. Classic.

Heather Scott Home & Design is a stylish and sophisticated boutique offering home accessories, furnishings and gifts destined to create tasteful and chic living spaces. The retail store offers items for immediate sale and custom order furniture is also available. If you need help creating a pulled together look in your space, the store also offers in-home design services.

Q&A In your business, what can you simply not live without?

Fun fabrics. We love designer fabrics by Schumacher, Kravet and Vervain, which we use on our custom pillows and furniture.

You won’t see these items anyplace else!

What is your biggest motivator?

Creativity. I enjoy having the opportunity to go into someone’s home and take an environment they don’t like and create a space they now love to live in.

Heather Blue Harkovich 115

Photos by Vanessa with Four Studios

What is the best advice you’ve been given?

Work for a corporation for at least five years and learn about sales, marketing and finance. Then open your business with your eyes wide open about business realities.

116

Photos by Suzi Q. Varin

Q&A What are your most popular products or services?

Bangles! This season they were dubbed the “must-have for summer� accessory, and were featured in Lucky magazine.

What is your favorite part of owning a business?

Creative freedom and the ability to combine my passions for travel and accessorizing. I have a decade of professional experience invested in this industry and I love the constant movement that comes with it.

What do you CRAVE? Besides jewelry... I have tons of miniobsessions! However, the cravings that will never subside are good food, good friends, time with my family, traveling and having a creative outlet.

Helene Jewelry

Elena Schimming

helenejewels.com, Twitter: @HeleneJewels

Colorful. Eclectic. Fresh.

Helene Jewelry creates fresh accessories each season for the style-savvy shopper.

Materials range from leather and brass to gold plate and semi-precious stones.

Trend-based designs have helped Helene Jewelry to grow into an international brand that can be found in luxury department stores, specialty boutiques, and web-based retailers (including a sell-out presence on Amazon.com).

117

118

What makes your business unique?

My corporate and entrepreneurial background allows me to coach my clients in a way that maximizes their results.

Photos by Diana with Four Studios

Q&A What is your favorite part of being an entrepreneur?

Liberty. I love being able to customize my career around my life, instead of customizing my life around my career.

What advice would you give women who are starting a business?

Have a plan, inspiring goals, an unsinkable spirit, a coach and lots of chocolate!

What is the best advice you’ve been given?

It’s darkest just before the dawn, and what seems like something terrible today can actually be tomorrow’s blessing.

Honorée Corder Who is your role model or mentor?

Margaret Trost, founder of the What If? Foundation.

What is your personal motto?

I can do anything and so can you!

Honorée Enterprises, Inc. 512.578.9807 coachhonoree.com, Twitter: @honoree

Inspiration. Motivation. Transformation.

Honorée Enterprises, Inc. provides a comprehensive menu of coaching and training services for individuals and firms of all sizes.

Honorée turns business owners and service providers into rainmakers, average producers into rock-stars and dreams into reality.

119

120

HOTTIE PILATES® 11805 Bee Cave Rd, Ste 600, Bee Cave, 512.992.1790 hottiepilates.com, Twitter: @HottiePilates

Energizing. Athletic. Challenging.

HOTTIE PILATES® is a hot, modern dynamic workout program, refined and practiced in Austin. It is a total body workout style utilizing Pilates equipment with weighted balls and bars and injecting a burst of power to get the heart rate up. HOTTIE PILATES is athletic. HOTTIE PILATES helps you progress through challenging positions and train for superior physical performance.

Janice Nichols

Q&A What are your most popular products or services?

Each person is special with unique needs, so after we meet personally, we offer private or group sessions for a perfect fit. We can also outfit you with our workout line!

What is your motto or theme song?

Loretta Lynn said, “You either have to be first, best or different.”

Photos by by Vanityfire Photography

121

How do you relax?

I love to take long hot baths and soak in Lady Primrose Tryst surrounded by lots of candles. I also love baking goodies and reading.

What place inspires you and why?

Memphis. It is a little bit of blues, soul and rock ‘n’ roll and the Mississippi river... and it’s where I grew up.

122

What tip would you give women who are starting a business?

Trust your heart and believe in your ideas. Find people better and smarter than you in your weak areas to help you. Join RISE-Women!

Photos by Susan Beth Photography

Q&A

What motivates you on a daily basis?

The joy I see when people make a connection with their dog that they didn’t think was possible and seeing how it enriches their lives.

What place inspires you and why?

My property inspires me. There’s a wonderful energy here that everyone seems to feel. It’s my “Tara.” I’m also inspired when I’m in the mountains.

Margaret Johnson

What do you CRAVE? More free time and cooler summers!

The Humaner Trainer, Inc. 512.301.6886 humanertrainer.com

Fun. Professional. Compassionate.

The Humaner Trainer respectfully and compassionately enriches the lives of people and the furry members of their families by providing quality, scientifically proven educational programs, products and services in an environment that supports fun, fellowship and learning. The training facility is located on 10 beautiful acres in southwest Austin, yet is only 20 minutes from downtown.

123

124

iGnite Your Life 512.413.8497 igniteyourlifenow.com, Twitter: @iGniteMonarchs

Inspirational. Energetic. Fun. iGnite is a positive, inspirational and personal outdoor fitness experience designed for women. Their year-round program is designed to inspire, instruct and inform women to live healthy, happy and holistic lives.

They challenge bodies, minds and spirits while chasing dreams, setting goals, sharing life and embracing the Austin community together.

Q&A What tip would you give women who are starting a business?

Believe in yourself, your product and your dream. Identify your core values and build your business around them.

Surround yourself with positive people.

Have faith, fun and trust the process.

What is your motto or theme song? “I’m as good as the best and better than the rest.� My dad taught me this at a very young age and I continue to use it as an adult.

Neissa Springmann 125

Photos by Jeannie Hampton

What motivates you on a daily basis?

Fulfilling the purpose I know God has created for me by inspiring women to live their best lives. Making my family proud and seeing the smiling faces of iGnite participants.

126

Q&A What is your favorite part of being an entrepreneur?

I get to make decisions that matter. I can set priorities that are important to me and affect the way my business is seen by others.

Photos by Stacy with Four Studios

Mary Senders

What advice would you give women who are starting a business?

Say what you mean and do what you say. Integrity is everything!

What is the best advice you’ve been given?

Great customer service is about solving problems, not avoiding them.

Who is your role model or mentor?

My mother. She started and ran a successful business in her 60s! She’s thoughtful, creative and precise. She can do anything and is an inspiration in all that I do.

In Your Space 512.257.7109 inyourspaceart.com

Colorful. Innovative. Professional.

In Your Space Collaborative Arts (IYS) creates award-winning faux finishes (including plasters, cabinetry and decorative painting) in both residential and commercial spaces. Combining historic techniques with natural materials and an artist’s flair for color composition, IYS helps to create spaces that are unique, timeless and inviting. The IYS team focuses on architecture, color, design and classical art to inspire the re-creation of authentic finishes.

127

128

Inspired Events and Designs 512.917.7764 inspiredeventsanddesigns.com, Twitter: @binspiredevents

Stylish. Posh. Fabulous.

Inspired Events and Designs is a one-of-a-kind wedding, event and interior planning company that adds a perfect touch of style, sophistication and beauty to every design. Inspired Events and Designs focuses on the needs and lifestyle of their clients, whether it be through a chic wedding or a posh interior space. Their motto is: “Be Stylish, Be Unique, Be Inspired!”

Q&A What is your favorite part of being an entrepreneur?

Being able to fulfill my passion and working with fabulous people along the way.

What advice would you give women who are starting a business?

Remain positive, stay focused, commit yourself to your passion, and dream big. Remember to always surround yourself with positive people who encourage and motivate you.

Photos by Heather with Four Studios

129

What is the best advice you’ve been given?

Always know your worth; never sell yourself short.

Nycia Emerson

What or who inspires you?

I am inspired by everyday life; anything that allows me to think freely and live fabulously is inspiration to me. Also, knowing that God is leading the way!

130

Photos by Teresa Nguyen

Q&A What makes your business unique?

We like to buy and have unique items in the store that no one else in Austin has.

We love color and fun new trends.

What is the biggest perk about owning a small business?

I love being part of the local community. As a small business, we are able to keep grounded and involved in the local community.

What is your biggest motivator?

My biggest motivator is our brides.

When a bride is amazed by the quality and detailed elements of her invitation, I am motivated to continue creating the unique invitations that we specialize in.

Inviting Affairs

Michelle Esaias and McLaren Vaughn

3742 Far West Blvd, Ste 106, Austin, 512.331.2133 invitingaffairs.com, Twitter: @invitingaffairs

Creative. Unique. Stylish.

Inviting Affairs is a unique stationery boutique located in north central Austin. The product line includes invitations for every occasion, stationery, greeting cards, gifts and more all from the finest paper and gift companies. They carry the most creative wedding invitations, perfect baby presents and beautiful pieces of jewelry.

131

132

Jody Kaylor Enterprises

Q&A What are your most popular products or services?

Coaching of individuals, couples or groups, workshops (locally or where you are) and improvised exercises for decision making, creative problem solving and personal awareness.

Jody Kaylor

512.809.8929 self-improv-ment.com, Twitter: @jodykaylor

Practical. Transformational. Revolutionary.

Jody Kaylor is a master at blending proven practical tools with improvised processes that assist clients in getting unstuck, out of blame and drama and into creative, productive possibilities and relationships that thrive.

Her rich and varied background make her work unique in the coaching field, as well as insightful and personalized. Self-improv-ment is not only a playful alternative to self-improvement, it is effective as well.

What is your favorite part of owning a business?

I get to spend my time on what has meaning to me, brings me joy and benefits others as well.

What motivates you on a daily basis?

Empowering people with tools that make a huge difference in their lives, in the ways that are most meaningful and fulfilling to them.

What do you CRAVE? Connection with the people I care about, nature in all its magnificent forms, travel, music, physical movement, vibrant colors, champagne and cool shoes.

133

Photos by Teresa Nguyen

What is your motto or theme song?

Motto: It’s all improv. Life is what we make up in each moment. Song: “Get Up Offa That Thing” by James Brown.

134

Photos by Jeannie Hampton

Q&A What are your most popular products or services?

Lucite trays, brass-embellished stationery sets, birdcage chairs and maxi dresses.

What tip would you give women who are starting a business?

Keep getting back up. You’ll fall down, people will knock you down and you’ll mess some things up. Just keep getting back up!

What motivates you on a daily basis?

The vision I’ve had for many years now for my company, where it’s heading and where I ultimately want it to go.

What is your motto or theme song?

The story of the tortoise and the hare. I remind myself daily to be the tortoise and not the hare!

Katie MaennLe

Katie Maennle

1411 W 6th St, Ste B, Austin, 512.658.1543 katiemaennle.com, Twitter: @katiemaennle

Playful. Feminine. Bold.

Katie Maennle is a lifestyle brand defined by the belief that a woman and her life should always be three things: playful, feminine and bold. With a love for preppy Southern charm, bold graphic prints and colorful vintage style, Katie creates a fresh, sophisticated look in each of her lines of clothing, furniture, stationery and accessories.

135

136

katoj 512.658.8952, 512.422.0269 katoj.com

Timeless. Sentimental. Personalized.

At katoj (pronounced kah-taj), sterling silver or 14k gold discs are custom hand stamped with the names, initials or affirmations of your choice. The many options for personalizing necklaces and bracelets make katoj the ideal place to create thoughtful gifts for the special people in your life... including yourself.

Melissa Levine and Stacy Bockholt

Q&A What are your most popular products or services?

Katoj designs are hand stamped and personalized for each client with what means the most to them. The attention to detail and personalization makes them unique and thoughtful gifts.

What is your favorite part about owning a business?

Working with a friend to start, create and grow something customers love to wear every day. We get so much positive feedback. We love creating something people find special.

Photos by Kasandra Cruzcosa

139

What motivates you on a daily basis?

The challenge of creating and growing an independent company we can call our own. We take pride in putting out a product our customers love.

140

What tip would you give women who are starting a business?

Never take “no” for an answer. Think of “no” as merely a suggestion and an invitation to get creative. Most importantly, do something you love!

Photos by Vanityfire Photography

Q&A

What is your favorite part of owning a business?

My customers. It is truly amazing to see women wearing my designs. I love making women feel happy and beautiful; it is why I own this business.

What is your motto or theme song?

“Dream it, live it, love it!” I dreamed of becoming a jewelry designer, decided to live out my dream, and now I truly love it.

Kendra Scott

Kendra Scott Jewelry 1400 S Congress Ave, Ste A-170, Austin, 512.499.8400 kendrascott.com, Twitter: @kendra_scott

Dynamic. Colorful. Fabulous.

The world-renowned designs of Kendra Scott Jewelry are featured in her inspired flagship boutique located in the heart of Austin’s famous SOCO District. The boutique offers Kendra Scott’s fashion and fine jewelry collections as well as a unique DIY Color Bar experience, where you can play designer. Kendra’s fabulous designs reflect the individuality of today’s modern woman and can be spotted on fashionistas worldwide.

141

142

Kinda Krazy Kids & Kompany 3736 Bee Cave Rd, Ste 4, Austin, 512.347.0488 kindakrazykids.com

Fun. Happy. Friendly.

Kinda Krazy has children, their parents and grandparents riding, playing and laughing together. A knowledgeable staff can “peg” perfect gift options for your child that will make you smile and even reminisce. Many items are unique to this Austin establishment, selected with care and thoughtful consideration to how your child will interact with them. Clothing is fun, classic and age-appropriate—an important ingredient.

Q&A What are your most popular products or services?

Fantastic dress-up for boys and girls that grows imagination and self-confidence.

Clothing selections that offer variety and fun for all occasions. Toys and games that stimulate, educate and make children laugh.

Mary Ann Benson 143

What place inspires you and why?

Nature and the outdoors. The beauty God created all around us is a blessing that I can never get enough of: sunsets, thunderstorms, lakes, waterfalls, flowering trees and much more!

Photos by Susan Beth Photography

What is your favorite part of owning a business?

Meeting and visiting with those who come through my doors. Often we have something in common—whether it be friends or circumstances. These mutual experiences tie us together and guide us.

144

KISS N’ MAKEUP 4402-A Burnet Rd, Austin, 512.388.1150 kissnmakeup.com

Evolutionary. Trendsetting. Creative.

Kiss ‘n Makeup is recognized locally and nationally for their focus on makeup applications, lessons and brow shaping services. They offer makeup for bridal parties, special events, and portraits, head shots, magazine print work and commercial television in HD format. Nestled in the quaint neighborhood of Rosedale, the studio provides an unparalleled environment where clients experience personalized services created to meet their individual needs.

Karen Powanda and Tiffany Taylor

Q&A What is the biggest perk about owning a small business?

It’s a sense of accomplishment when your clients are happy about their experiences with your company. A referral is the highest compliment an individual can give you and your business.

What is your biggest motivator?

Making people happy and feeling good about themselves. The smile on a client’s face when we complete a service is heartwarming.

Photos by Heather with Four Studios

145

What is your personal motto?

Think good thoughts. Speak good words. Take good actions.

—Anonymous

146

La Fleur Vintage 3703 Kerbey Ln, Austin, 512.458.8500 lfvaustin.com, Twitter: @AustinLaFleur

French. Vintage. Shabby chic.

Upon walking into La Fleur Vintage, your senses are filled with the sweet fragrance of fresh flowers. You’ll need more than a few minutes to explore the wide range of artful gifts in this French-inspired store. La Fleur Vintage’s passion and creativity is evident in everything they do. From the most important of life’s events to the everyday affair, La Fleur Vintage has a beautiful vision that shows in every arrangement and each carefully selected gift item. Like a secret garden, you are sure to get lost.

Elizabeth Marvin

Q&A In your business, what can you simply not live without ?

Antique treasure hunting, fresh flowers and a good pair of garden clippers.

What advice would you give women who are starting a business?

Trust yourself. Every mistake can be a positive learning experience. Surround yourself with an honest team and those who share your vision and passion.

147

Photos by Suzi Q. Varin

What is your favorite part of being an entrepreneur?

My store is an outlet for two of my greatest passions: finding beauty and sharing it with others. Working with soon-to-be married couples and helping them achieve their dream weddings is also a big perk!

148

Lather Salon 830 West 3rd St, Ste 1134, Austin, 512.284.7466 lathersalonaustin.com

Fresh. Modern. Fantastic.

Lather Salon will help you achieve your immediate and long term style with a variety of product, attentive and experienced staff, and a fresh and modern environment. Two and half years after opening, Lather is going strong and building relationships that last.

Q&A What are your most popular products services?

Higher end product lines that have made at-home care and maintenance obtainable. High quality product in a wide variety of price points, precision cuts and fantastic color.

What would I like to sell more of and be known for?

Great gift ideas, especially little things to pick up on short notice. For instance, fine soaps and luxurious haircare products.

Photos by Teresa Nguyen

149

What mood or tone do you want to convey?

Welcoming, unpretentious, and warm.

Lather is a place to sit back and relax, a place to enhance your natural beauty and a place to evolve your desired look over the long term.

Kristin Isaac and Kim Bacon 150

Q&A What are your most popular products or services?

Twice-baked Potatoes, Chicken Pot Pies, Beef Lasagna, King Ranch Chicken, Chicken Spaghetti, cooked beef and pork tenderloins, homemade Chicken Tenders— and we can’t forget the custom cut steaks!

Photos by Teresa Nguyen

Lee Morrison

What is your favorite part of owning a business?

Being able to expose my children to life.

What place inspires you and why?

My shop... the customers that walk in, learning what they love, their needs, why they return and how I can improve. My employees inspire me with the hard work they put in.

Lee’s Meat Market Jefferson Square Shopping Center : 1601 W 38th St, Ste 12, Austin, 512.467.6700 leesmeatmarket.com

Homemade. Responsive. Good.

Lee’s Meat Market offers custom cuts of USDA Prime meats and so much more. Lee’s started in 2001 and continues to thrive in Austin. Lee’s offers a variety of homemade casseroles, side dishes and cooked meats. All come in various sizes to accommodate any household. Lee’s also does lunch catering for corporate and doctor offices to holiday and backyard parties.

151

152

Leighelena SoCo 1714 S Congress Ave, Austin, 512.462.3000 shopleighelena.com, Twitter: @leighelenatx

Leighelena 1215 Corona Dr, #C, Austin, 512.531.9673 shopleighelena.com, Twitter: @leighelenatx

Leigh Navarro

Handcrafted. Whimsical. Fresh.

Designed with style and functionality, Leigh creates enamel and leather jewelry for every woman. National status and a down-home Texas feel make it easy for everyone, including you, your babysitter and the Hollywood elite to find a way to make Leighelena their own. Leighelena has two retail locations in Austin and is sold around the world in hundreds of specialty stores.

Q&A What are your most popular products or services?

Our enamel and leather cuffs and our jigsaw bracelets.

Who is your role model?

My mom is my biggest supporter and my biggest source of inspiration.

What place inspires you?

Santa Fe, the natural beauty consistently both humbles and inspires me.

What do you CRAVE? Knowledge.

153

Photos by Diana with Four Studios

What motivates you?

My staff, because they always figure out a better way to do something the second time around.

154

Photos by Jeannie Hampton

Q&A What are your most popular products or services?

House cleaning! After we get cleaning off the to-do list, we quickly get requests for organizing and small projects (such as computer work, mailing gifts, etc.)

Who is your role model or mentor?

My brother Kevin. He is a talented, caring, man who works hard and always focuses on what matters most to him and his family. He is awesome!

How do you relax?

Friends, exercise and dancing. I love face-to-face time with my friends and family. I love riding my bike, running and tearing it up on the dance floor!

Let Kelly

Kelly Jedele

512.567.3925, 512.520.5339 letkelly.com, Twitter: @letkelly

Creative. Dependable. Experienced.

Let Kelly has it going on! They make your life easier by taking care of the extras for you and your home, so you have more time to play and have fun. Let Kelly has a huge range of services, including cleaning, personal assisting, organizing and running errands. Let Kelly be a part of your life and help erase your to do list!

155

156

Liv by Design 323.346.9007 livbydesignevents.com, Twitter: @livbydesignevnt

Tailored. Cultivated. Fun. Liv by Design was founded by the highly sought-after certified wedding and event planner, Olivia Sharratt. Liv by Design is a full-service event planning and design boutique specializing in high-end weddings, corporate, social, sporting, fashion and launch events. Liv by Design has also incorporated Liv’s customdesigned line of event rental furniture called Liv the Good Life Furniture.

Olivia “Liv” Sharratt

Q&A What tip would you give women who are starting a business?

Don’t put off until tomorrow what you can do today. Make a plan, stick with it, be flexible and do not fear failure.

Who is your role model or mentor?

A good friend in LA has been my mentor for years. She is a strong woman, extremely knowledgeable in the event industry and has always given me great tips professionally!

Photos by Suzi Q. Varin

157

What do you CRAVE? I crave more design knowledge! I always want to learn more artistic design elements to stay cutting-edge... so I constantly read and research design, travel and surround myself with creative people!

158

Liz James 4407 Bee Caves Rd, Ste 511, Austin, 512.535.7885 lizjames.com, Twitter: @LizJamesTweets

Timeless. Versatile. Elegant.

Owner and designer Jamie Pope has long been fascinated with the world of art and design. Pope’s pieces are designed specifically with today’s woman in mind. There is a classic and timeless beauty to the pieces that gives them a lasting feel. Her designs are versatile and can be worn with denim or cocktail dresses. This handcrafted jewelry line is truly wearable art!

Q&A What are your most popular products or services?

Long necklaces that can also be worn short. Our customers love the versatility that those pieces offer.

Who is your role model or mentor?

I didn’t have to look very far! I come from a long line of strong women who have always inspired me in everything that I do.

Jamie Pope 159

What place inspires you and why?

My annual trip to Hong Kong really inspires me. I love being immersed in my favorite elements—there’s nothing better than finding yourself in a sea of pearls!

Photos by Jeannie Hampton

What motivates you?

My family. I want my kids to grow up alongside my business, and hopefully one day Liz James will be a legacy for them.

160

What are your most popular products or services?

I’ve got the latest trends and products for wall art, so if you want to turn your home into a gallery, that’s no problem!

We have all types of unique printed designs too. But most importantly, what you are getting is my distinct style.

Photos by Teresa Nguyen

Q&A

How do you relax?

I chill at the end of the day by watching E! Entertainment, Top Model and YouTube makeup tutorials.

What do you CRAVE? I love good trailer food. The Vegan Yacht, Eastside Kings and Old School Bar-B-Q are my favs. I also crave pearl milk teas... and my mom’s Vietnamese home-cookin’. Yummy!

Teresa Nguyen

Lucid Eyes 888.582.4339 lucideyes.com, Twitter: @TNTLucidEyes

Artistic. Inventive. Fun. Lucid Eyes is Teresa Nguyen. Her home-grown Austin wedding photography business sprouted in 2007, and 3 years later her popularity had grown to include neighboring states. By 2011, she decided to bring it all home. Now you might spot her taking photos in Downtown or near East Austin. Her focus is on children, family, couples, fashion and boudoir photography. Book a session online today!

161

162

Marathon Real Estate

Q&A What are your most popular products or services?

Complimentary seminars covering topics from how to protest property taxes to how to invest in real estate. We throw in goodies along the way—such as custom Marathon Real Estate running socks!

512.371.7311 marathon-re.com

Authentic. Relational. Involved.

Marathon Real Estate is a full-service residential boutique firm located in central Austin providing “marathon” service to Austin and the surrounding area.

Marathon’s goal is to make the home buying or selling experience one that is completely satisfying—similar to finishing a marathon in record time.

What tip would you give women who are starting a business?

We heard a good quote, “Don’t take advice from someone you would not trade places with.” Our mentors for business are different than our role models for personal relationships.

What is your motto or theme song?

The most valuable gift you have to offer is yourself.

—“The Go Giver” Portrait by Teresa Nguyen others courtesy of Marathon Real Estate

163

We become what we do repeatedly.

Excellence is not an act. It’s a habit.

—Aristotle What place inspires you?

Nature—anywhere and everywhere.

Whether it’s an exotic getaway or just outside our front door, the outdoors bring a peacefulness that allows our minds to reset and recharge.

Tausha Carlson and Luisa Mauro 164

What are your most popular products or services?

We love to create wardrobes for women.

We sell many dresses, jeans, casual tops, boots and accessories. We also have a new line of treats that make great gift items!

Photos by Teresa Nguyen

Q&A

What is your favorite part of owning a business?

I’ve worked my whole life and I’m finally at a point where I can set my own schedule.

What motivates you on a daily basis?

My children Cale and Kyndal. I want to set a good example and work ethic for them.

What place inspires you and why?

I love the beach! Any tropical beach, because it’s peaceful.

Maria Harrington and Kyndal Harrington

Maria & Kyndal’s Boutique 6317 Bee Caves Rd, #365, Austin, 512.329.9855 mariaandkyndalsaustin.com

Fashionable. Funky. Contemporary.

Maria & Kyndal’s is a full-service ladies boutique originating in Memphis, Tenn. catering to celebrity clientele. Maria & Kyndal’s offers clothing to women of all ages.

They pride themselves in creating the perfect wardrobe for clients with options for every occasion from casual to formal. They recently opened their second location in Austin. They have a great selection of jeans and boots, along with silk dresses!

165

166

Maya Star 1508 S Congress Ave, Austin, 512.912.1475 mayastar.com, Twitter: @mayastaraustin

Trendy. Affordable. Sexy.

Maya Star is the place to go for fashion in Austin. They have something for every fashionista and every budget. Maya Star has amazing jewelry for every taste, including diamonds and gold, costume and funky pieces.

They carry an equally wide range of clothing styles. If you are in the mood to splurge or just need a great look for less, Maya Star has it.

Maya Krauss

Q&A What are your most popular products or services?

Our affordable flirty dresses are very popular, as is our statement jewelry. We carry everything from quirky animals to chunky vintage. I’m loving the relic-inspired jewelry from Virgin Saints and Angels.

What place inspires you and why?

I’d have to say the ruins of Tikal in Guatemala. No other place has filled me with such awe and opened my eyes to the greatness of everything.

167

Photos by Vanessa with Four Studios

What tip would you give women who are starting a business?

Don’t go too big too soon. I started small and put all my profit back in the company.

Business expanded as it became more successful. Being small is being adaptable.

168

Photos by catherine jeannette photography

What is the key to customer loyalty?

I am the sole stylist, and this means my customers get my undivided attention. It’s all about them.

What makes your business unique?

The most exciting thing I use is KeraGreen Keratin and Protein for my smoothing treatments. It is 100 percent formaldehydefree. Safe for me and my clients.

What tip would you give women who are starting a business?

Just go for your passion.

Meche Organic Salon

Kim Whitted

What do you like best about owning a business?

I love being the decision maker.

Austin, Texas Natural. Healthful. Conscientious.

Meche Organic Salon offers the finest in hair design, enhanced by the use of chemicalfree, organic hair care products. Kim Whitted specializes in organic color and perms as well as the KeraGreen Smoothing Treatment™. KeraGreen is a nontoxic, formaldehydefree keratin smoothing treatment that is rich in organic ingredients and achieves stellar, frizz-free results. You’ll experience beautiful, healthier hair with the use of all chemical-free products and enjoy one-on-one personalized service that embraces both creativity and individuality. With every cut, color and service customized to fit your individual needs, a visit to Meche Organic Salon is truly a one-of-a-kind experience.

16

Austin

Specialties: Organic Haircolor, Perms, Keratin Treatments At Grapevine Salon: 7942 Great Northern Blvd, Austin, 512.485.1038 mecheorganicsalon.com, Twitter: @mecheorganicsalon

17

Photos by Teresa Nguyen

Melissa Sterns

Q&A What are your most popular products or services?

Our most popular dish is the Sweet Potato Pancakes—we can’t keep them on the shelf.

Second is our Chicken Pesto Pizza with our homemade pesto on a whole grain pita.

What tip would you give women who are starting a business?

Find a good hair colorist. The grays will start coming a little faster.

Who is your role model or mentor?

Maya Angelou, she has a great sense of self-worth. She promotes honesty, integrity and being the best person you can be.

What do you CRAVE? To meet Michelle Obama and discuss plans to fix childhood obesity.

Mel’s Meals 706 N Lamar Blvd, Austin, 512.428.5007 2422 Ranch Rd 620 S, Ste 114, Lakeway, 512.428.5007 melsmealsaustin.com, Twitter: @melsmeals

Healthy. Honest. Delicious.

Mel’s Meals offers fresh, healthy, portion-controlled meals to go. Mel’s Meals uses all whole grains, hormone-free meats and sauces made from scratch. Sign up for the 21day meal plan if you need a jump start on nutrition. Mel’s Meals strives to educate people on proper nutrition; these tasty healthy meals are also sold on a pick and pack basis.

169

170

Michelle’s Patisserie 12233 Ranch Rd 620 N, Ste 114, Austin, 512.433.6860 michellespatisserie.com

Artistic. Modern. Colorful.

Michelle’s Patisserie is a fun, non-traditional bakery specializing in unique flavors (such as dulce de leche, chocolate Bailey’s, and white chocolate raspberry). They have a special buttercream recipe that melts in your mouth, has less sugar and ices as smooth as fondant. They are honored to be voted “The Best of the Knot” for five consecutive years for wedding cakes.

Q&A What are your most popular products or services?

We are known for our specialty cakes (both in flavor and design), along with our jumbo chocolate hazelnut cupcakes, cake balls, petit fours and caramel chocolate chip cookies.

What is your motto or theme song?

“Lose Yourself” by Eminem. This song came out when I left my job to start my own business and it helped catapult my enthusiasm.

Photos by Jeannie Hampton

171

What place inspires you and why?

New Mexico inspires me by its simplistic beauty. I’m inspired by colors and textures and am a believer that “less is more,” which has been my approach in cake design.

Michelle Powers

What do you CRAVE? Uchi. Enough said.

172

Q&A What makes your business unique?

Midtown is Austin’s oldest grooming salon.

We have been caring for generations of pets owned by everyone from your next door neighbor to local celebrities!

We keep Austin animals weird.

Photos by Stacy with Four Studios

Karen Ryan

What is the best advice you’ve been given?

When someone asks you to make an important decision, always take 24 hours before offering it.

What or who inspires you?

May sound cheesy, but Cesar Milan inspires me. I like that he focuses on using energy to communicate and interact with your pets. He is also a completely self-made business man.

Midtown Groom & Board 1207 Baylor St, Austin, 512.477.8079 midtowngroomandboard.com, Twitter: @midtownpets

Furry. Funky. Hip. Midtown Groom & Board is Austin’s ultra-hip animal grooming salon where you will find poodles sporting purple tails and cats with mohawks. An activity-based boarding kennel and doggie daycare, Midtown has been offering their gentle, personalized care since 1972. Locally owned and operated, Midtown is made up of animal lovers who have made a career out of doting upon clients’ beloved little beasts.

173

174

milk + honey spa 204 Colorado St, Austin, 512.236.1115 milkandhoneyspa.com

Nourishing. Relaxing. Healthy. milk + honey is Austin’s favorite spa (and now salon!), and for good reason. Their friendly staff, excellent menu of services, lovely decor, and an emphasis on natural and organic ingredients create the ideal spa experience. Offerings at the spa include massage, facials, waxing, lush lash extensions, mani + pedi, body treats, as well as hair and makeup.

Q&A What are your most popular products or services?

Our most popular service is our Lux massage. Hot packs, warm towels, and aromatherapy make this massage a favorite. Our Signature facial is a close second, offering a complete pore cleansing, yet relaxing facial.

Where is your favorite place to go with your girlfriends?

I love shopping along South Congress Avenue and walking around Town Lake with my friends.

Alissa Bayer 175

Photos by Casey Woods

How do you spend your free time?

I love reading, yoga, Pilates, cooking, hikes with my husband and dog, spending time with my infant twins, and, of course, indulging in spa treats.

176

What are your most popular products or services?

Mindy Montford handles criminal and family law matters in Travis and surrounding counties. She handles misdemeanors and felonies and represents spouses and parents in custody, divorce and child support cases.

Photos by Susan Beth Photography

Q&A

What is your favorite part of owning a business?

I love the freedom my own business brings me, especially since I have a young child. I also like the client contact and the creativity and flexibility I have in making decisions.

Mindy Montford

How do you relax?

I love running at Camp Mabry or Town Lake. I run alone with my iPod blaring, because it is the rare time I am allowed to tune everything else out.

What place inspires you and why?

I love all things Austin, it is my hometown.

I love D.C., because it’s our nation’s capitol and seeing the American flag never gets old. Colorado is also a favorite, because the mountains make me happy.

177

Mindy Montford, Attorney at Law 1100 Guadalupe St, Austin, 512.651.6375 mindymontfordlaw.com

Knowledgeable. Skillful. Respected.

Mindy Montford has more than 15 years of experience in the legal system. She has handled numerous family law matters and hundreds of criminal cases in her years as a prosecutor and defense attorney. She has been an adjunct professor at UT Law School and is a frequent legal commentator on local news and radio stations. Mindy attended UT for both her undergraduate and law degrees.

178

Photos by Teresa Nguyen

Maria Orozova

Q&A What are your most popular products or services?

Branding and website design.

What tip would you give women who are starting a business?

Always take advantage of opportunities to network and get to know other businesses in your community.

What is your motto or theme song?

Everything will be okay in the end; if it’s not okay, then it’s not the end.

What place inspires you and why?

I love traveling, so any place in Europe really fuels my creativity and imagination.

What do you CRAVE? A well-designed world.

The MOD Studio 1201 West 24th St #104, Austin, 512.466.2551 themodstudio.com, Twitter: @theMODstudio

Progressive. Creative. Passionate.

The MOD Studio is a boutique design studio and the creative powerhouse behind many local and national brands, with services from design and development to marketing strategy and social media. This award-winning team puts together a specially tailored solution to guide any brand through the obstacles of a competitive marketplace and come out on top.

179

180

MoLi 8701 Smoketree Cove, Austin, 512.632.8130 molistyle.com

Wearable. Inspiring. Authentic.

MoLi is an Austin-based lifestyle line that offers casual apparel, unique jewelry and eye-catching accessories that are current without being trendy. Their authentic styles and treasures make you look and feel good, inside and out. MoLi’s products are available locally as well as retail stores throughout the country.

Maureen Staloch and Lisa Parrish

Q&A What is the best advice you’ve been given?

Don’t try to grow your business too quickly. Growing at a steady pace has allowed us to keep the right balance between customer service, fulfillment, and personal connections that make our work so rewarding.

What or who inspires you?

Our children. So many of our designs are born out of something we say to our children or how we want them to see themselves and the world.

181

Photos by Kasandra Cruzcosa

Who is your role model or mentor?

Perri Beathard of PerriBerri and Katy Culmo of By George. These two amazing Austin women have found the perfect formula for balancing family, work and longevity in an ever-changing industry.

182

What motivates you on a daily basis?

My family... to build a business that will be a legacy for my kids.

Brooke Anderson of Bay Hill Design LLC

Photo by Teresa Nguyen

Montana 1211 Parkway, Austin montanaskin.com

Relaxing. Bright. Renowned.

Take your personal indulgences to a different state: Montana. Tucked into an old stone house in central Austin, Montana has specialists who can treat your whole body, offering deep tissue massage, nail care, facials, brow waxing and the perfect Brazilian wax.

Whatever your thing is, they’ve got someone who can polish it up and make it look better.

Q&A What is your favorite part of being an entrepreneur?

I love being the driving force behind the direction of my life. Running my own business opens up opportunities to live life the way I envision.

What is the best advice you’ve been given?

A good friend taught me that when you are deliberating whether or not something is extraneous, ask yourself, “Is it going to change my life?” If it isn’t, then you don’t need it.

Photos by Diana with Four Studios

185

Who is your role model or mentor?

I have three: Oscar Piñeyro, Carla Piñeyro-Sublett and Charles Webre.

Montana Pineyro

What or who inspires you?

I am inspired by people who overcome great adversity.

186

What tip would you give women who are starting a business?

We jumped in full force and figured out details along the way. It was imperative that we set deadlines and met them. Keep organized, optimistic and see your vision through.

Photos by Jenny DeMarco

Q&A

What is your motto or theme song?

Mox路ie (m盲kse) n. Slang 1. The ability to face difficulty with spirit and courage. 2.

Energy; initiative 3. Skill; know-how.

What place inspires you and why?

Moxie itself is a huge inspiration. We did the build-out ourselves. It felt impossible.

Looking at Moxie today, we know we can achieve anything we put our minds to.

Mia Ablanedo and Liza Abeel

What do you CRAVE? A constant growing of our skills as stylists and business owners.

Moxie Hair Lounge 4238 Bee Caves Rd, West Lake Hills, 512.368.3221 moxiehair512.com, Twitter: @moxiehairlounge

Upscale. Charming. Comfortable.

Moxie creates modern, classic looks for everyone. They offer a creative blend of classic style and technique utilizing current methods and trends. They believe that beauty is individual and they inspire and guide you on your hair goals and maintenance. Their goals, as a salon, entails building rewarding and enduring relationships with their clients and community through knowledge and superior service.

187

188

Q&A What is your favorite part of being an entrepreneur?

Having and making my own schedule, meeting people from different walks of life who have common interests.

Acknowledging beauty everywhere!

Photos by Kasandra Cruzcosa

Upma Chauhan

What is the biggest perk about owning a small business?

It’s a whole new world, with exciting opportunities for self growth and improvement. In short, “learning life’s lessons” in a great way!

What do you CRAVE in business? In life?

In business, fulfillment by taking a task to completion. Taking ideas to fruition.

In life, balance and happiness.

Namomi 512.607.6570 namomi.com, Twitter: @namomi_jewelry

Timeless. Meaningful. Classic.

Namomi-yoga inspired jewelry offers a statement of beauty for both inside and out. Through designs that embrace positive thoughts and ancient traditions, Namomi jewelry provides inspiration and celebrates the greatness within you. Artisans handcraft pieces using precious and semiprecious stones cased in silver and gold. Namomi jewelry will adorn you in many ways, offering you tokens of peace, love and compassion.

189

190

Photos by Teresa Nguyen

Jane Burson, Janice Hanks and Abby DeDecker

Q&A What makes your business unique?

We use colors that inspire, spaces that flow and textures that intrigue the eye.

In your business, what can you simply not live without?

We create two plans: one for the the client’s needs and one for the client’s wants. Then we combine them to see how we can get the most “bang-for-their-buck,” satisfying desires while staying within their budget.

What is your biggest motivator?

Seeing the latest run of finished projects being photographed and going up on the website. These before and after pictures give us our HGTV “WOW!” moment.

Next Level Austin 512.499.8385 nextlevelaustin.com

Innovative. Committed. Unique.

Next Level Austin is a team with the vision to transform your space and the experience to make it happen. They specialize in exterior and interior design, office and home remodeling and new construction. Next Level Austin brings to every project a unique business model, clear and distinct workflow, dedicated professionalism and proven design savvy, utilizing all available resources to maximize a client’s investment.

191

192

NurturMe (Freed Foods, Inc.) 512.326.4910 nurturme.com, Twitter: @nurturme

Lauren McCullough and Caroline Freedman

Organic. Eco-friendly. Passionate.

NurturMe is the first and only certified-organic, gluten-free baby food made from nutrient-rich, quick-dried fruits and vegetables. By drying the ingredients, NurturMe preserves essential nutrients and phytochemicals, making it one of the most nutritious baby foods on the market. Good for baby, mother and Mother Earth, NurturMe uses foods sourced from certified-organic US farms and features recyclable packaging, including a carton made using wind energy.

Q&A What tip would you give women who are starting a business?

Leverage the experiences of other entrepreneurs to gain insights into what you will face along the way—it’s a wild ride!

Who is your role model or mentor?

We have many. We collect mentors! And there is no shortage of them within the close-knit, quick-to-help, entrepreneurial network that exists in Austin.

What place inspires you and why?

Austin. It’s small enough to not be intimidating, but big enough to be taken seriously. We often credit Austin with helping us launch NurturMe so successfully.

193

Photos by Teresa Nguyen

How do you relax?

Laughter!

194

Photos by Teresa Nguyen

Q&A What are your most popular products or services?

Our home parties are extremely popular!

We’re usually booked weeks in advance.

Also our “Naughty Little Secret Weapon,” our pheromone-based perfume, “Bella” and the “Sexerciser” are among our best-sellers.

What motivates you on a daily basis?

That my best is yet to come.

What is your motto or theme song?

You don’t learn to walk by following rules.

You learn by doing and by falling over.

—Richard Branson

Onjenoo

Yvonne Silva

What place inspires you and why?

Museums of art are my favorite places for inspiration. I’m always amazed at the beautiful works of art and the creativity it took to produce such masterpieces.

888.945.6836 onjenoo.com, Twitter: @onjenoo

Sexy. Fun. Educational.

Onjenoo (ON-JEN-NU) is a premier online boutique that provides women and couples a female-friendly, safe and positive experience when shopping for intimacyenhancement products, bedroom accessories, educational materials and other essential tools for their love lives. Onjenoo is owned by a sexologist and also offers educational workshops and in-home shopping parties. Onjenoo’s parties have been a huge success in California and can now be found in Austin.

195

196

Photos by Heather with Four Studios

Q&A What makes your business unique?

The bottles in PAK have wide mouths, making them easily refillable with your own product. PAK’s internal design keeps all contents in place with a patented loop and pocket system.

What is your favorite part of being an entrepreneur?

The ability to approach problems creatively and find solutions.

What advice would you give women who are starting a business?

Don’t give up! If one avenue doesn’t work, think of other ways to tackle the problem. Surround yourself with a supportive network of friends and family.

the PAK store

Marlinda Hinojosa and Nicol Hebert

512.240.9150 thepakstore.com

Organized. Versatile. Essential.

The PAK (Personal Accessories Kit) is an urban survival kit for women containing 30 quick fixes for fashion and beauty emergencies. The PAK fits all the essential tools of fashion care, dental care, first aid and anything else you may need into a compact and lightweight bag the size of your hand. PAK is a must have for the gal on the go!

197

198

Paper Place 4001 N Lamar Blvd, Ste 540, Austin, 512.451.6531 paperplaceaustin.com

Creative. Evolving. Fun. “Paper Place” is a misnomer because it’s so much more than paper. Besides having a wonderful selection of papers and envelopes from all over the world, Paper Place has great selection of gifts, frames, pens, photo albums and much more. They have an in-house design and printing staff to create unique invitations for any occasion.

Suzy Ranney and Molly Smith

Q&A What are your most popular products or services?

Our creative team is ready to help you create the perfect invitation.

Everyone loves our selection of gifts for the prices and the variety.

What tip would you give women who are starting a business?

Have passion for your new business and products you offer. Be willing to work hard and not rely on other people to do the work.

Have enough capital. Location is important.

Photos by Teresa Nguyen

199

What is your favorite part of owning a business?

No day is the same. Every day has its rewards and challenges. We love searching for new products from many different vendors. It’s exciting to see it all pull together.

200

Paula’s Texas Spirits 512.636.6389 paulastexasspirits.com, Twitter: @PaulasTXSpirits

Paula Angerstein

Intoxicating. Prestigious. Varied.

Handmade in Austin, Paula’s Texas Orange is an 80-proof orange liqueur that is perfect for mixing in margaritas and cosmos and is a favorite with mixologists for hand-crafted, natural-flavored cocktails. Paula’s Texas Lemon, a 60-proof lemon liqueur, is delicious sipped chilled as an Italian limoncello, as well as mixed in fresh cocktails. They are available in liquor stores and fine drinking establishments throughout Texas.

Q&A In your business, what can you simply not live without?

A large handbag to carry samples with me wherever I go.

What is your personal motto?

Always be honest.

What do you CRAVE in business? In life?

I need someone to tell me I’m doing a good job. Since I don’t have a boss, I have to make sure my customer base does that for me.

201

Photos by Heather with Four Studios

What is your favorite part of being an entrepreneur?

Meeting new people and learning the ways of a whole new industry. I have a greater appreciation for the people behind the food and beverages I am served than I did before I began Paula’s Texas Spirits.

202

Photos by Jeannie Hampton

Cara Morgan and Holly Hargrove

Q&A What are your most popular products or services?

Our most popular service is our “Looks for Less” section on our website. We style complete outfits to give women new fashion ideas and a fun shopping experience.

What is your favorite part of owning a business?

When we see a woman wearing a product from your store and you ask her where she got it and she responds “Peacock Plume!” It is an amazing feeling.

What place inspires you and why?

Austin! We are extremely lucky to live in such a diversified city. We love getting inspiration from the incredible street fashions around town.

Peacock Plume peacockplume.com, Twitter: @peacockplume

Fashionable. Affordable. Modern.

Peacock Plume is an online women’s boutique specializing in unique and affordable fashions. Peacock Plume was founded by two best friends whose goal was to bring one-of-a-kind styles to the price-savvy woman.

203

204

Perri berri 2805 Bee Caves Rd, #414, Austin, 512.478.3785 perriberri.com

Eclectic. Inspiring. Cozy Perri Berri is a lifestyle store that carries the useful, the frivolous, the necessary and the unique. Perri Berri is a practical girl’s store for obtainable little luxuries.

The store reflects a good balance between what is new and current and what represents the old standbys that their clients can’t live without.

Perri Beathard

Q&A What motivates you on a daily basis?

It’s motivating to me to try to retain my customers, whether they’re new or have been shopping my store for 10 years. It’s a fun challenge for me to keep the merchandise in the store fresh and unique. I believe this is what keeps my customers coming back.

What is your motto or theme song?

My motto probably would be “never ever miss an opportunity to do something nice for someone or make someone happy!”

Photos by Suzi Q. Varin

205

What tip would you give women who are starting a business?

Find your niche… Don’t settle for the ordinary, because people love unique.

Also, it’s critical to hire and surround yourself with people who respect you and the things that are important to you.

206

What tip would you give women who are starting a business?

Make to-do lists every day so you don’t let something slip by.

Photos by Vanityfire Photography

Q&A What motivates you on a daily basis?

Working with all of my creative friends in Austin.

What is your motto or theme song?

Say yes more often than no and carpe diem!

How do you relax?

I relax with my dogs on Redbud Isle or laughing with my husband.

What do you CRAVE? Cheese, time on the lake and happy hours with friends.

Sarah Ivey Reeves

Plain Ivey Jane 408 W 2nd St, Austin, 512.377.6196 plainiveyjane.com, Twitter: @plainiveyjane

Fashionable. Affordable. Wearable.

Plain Ivey Jane is the go-to affordable place for women who want to elevate their wardrobes. They carry high-end designer names at a discount, and the new overstocked apparel is handpicked from more than 100 different brands to offer exactly what Austin needs at a price every girl can afford. To pair with your fabulous wardrobe, Plain Ivey Jane carries accessories from local artisans.

207

208

pure barre 3267 Bee Caves Rd, Ste 120, Austin, 512.574.8644 10710 Research Blvd, Ste 316, Austin, 512.574.2344 purebarre.com, Twitter: @purebarreaustin

Energetic. Athletic. Effective.

Pure barre is the most effective, safe workout created for women to lift your seat, tone your thighs and burn fat in record breaking time (see results in 10 classes or less). This motivating technique brings an athletic approach to dance, pilates and yoga. Pure barre has expanded to two locations and they are keeping Austin tucked by creating the best seats in town!

Q&A What are your most popular products or services?

Monthly packages are the best. It forces clients to attend classes frequently, which creates quicker results and allows clients to attain the key mind-body connection!

What is your favorite part of owning a business?

Motivating and inspiring women to be their best. Not just physically, but mentally as well. It is beautiful to witness a community of fit women love and empower one another.

Photos by Jenny DeMarco

209

What motivates you on a daily basis?

Learning new things about life, business and myself is extremely exciting and creates a fire inside that will not stop. It inspires and motivates me to move forward every day.

Rashanna Moss-Lowry 210

Photos by Teresa Nguyen

Mardy Chen

Q&A What are your most popular products or services?

Yoga classes, Cielo oxygenated water and yoga clothing.

What tip would you give women who are starting a business?

Be accountable to your colleagues and teammates. Conduct yourself with integrity and honesty.

What motivates you on a daily basis?

The idea that to move forward, I must give back.

What is your motto or theme song?

To be happy, you have to give of yourself.

Pure Bikram Yoga

What do you CRAVE? Making a meaningful impact in my community.

Cedar Park: 1335 E Whitestone Blvd, Ste D-185, Cedar Park, 888.245.0726 Downtown: 507 Pressler St, Ste 100, Austin, 888.245.0726 South Austin: 4301 W William Cannon Dr, Austin, 888.245.0726 West Lake Hills: 3600 North Capital of Texas Highway, Suite 140A, Austin, 888.245.0726 purebikramyoga.com, Twitter: @PureBikramYoga

Healing. Transforming. Compassionate.

Pure Bikram Yoga offers Bikram Yoga, the hottest trend in fitness and health, at four stylishly cool locations in Cedar Park, Downtown, South Austin and West Lake Hills. Pure’s mission is simple and pure: they empower all people to improve their lives through regular practice of Bikram Yoga, and they inspire their students by serving as exemplary role models in the yoga room and in their communities.

211

212

Photos by Casey Woods

Q&A What makes your business unique?

We focus on creating homes unique to each client. I try to find the best of what people want for themselves— and turn that into a home.

What is your favorite part of being an entrepreneur?

There is a constant balancing act between managing clients, vendors, employees, accounting and technology. It is incredibly rewarding when it all comes together.

What is your biggest motivator?

Creating beautiful spaces for my clients that makes their lives better.

What do you CRAVE in business? In life?

Happiness.

Rachel Mast Design

Rachel Mast

707 Windsong Tr, Austin, 512.215.4054 rachelmast.com

Timeless. Chic. International Rachel Mast Design creates extraordinary spaces that uniquely enhance each client’s life. Over the past 15 years, Rachel Mast has designed hundreds of residential and commercial projects globally, with a focus on modern and period design.

213

214

Rae Cosmetics 26 Doors Shopping Center: 1206 W 38th St, Ste 3102, Austin, 512.320.8732 raecosmetics.com, Twitter: @raecosmetics

Long-lasting. Heat-resistant. Cruelty-free.

Rae Cosmetics is a fresh and versatile cosmetics line that has become a favorite among active women and athletes looking for performance as well as beauty. It’s heat, humidity and sweat-resistant design won’t cake or smear while at work or play. Award-winning professional makeup artists will help pick out your best colors and have you looking fabulous for your next event.

Q&A What tip would you give women who are starting a business?

Find mentors. Austin is full of successful entrepreneurs happy to give advice. You can learn a lot from listening to others and learning from their mistakes and successes.

What is your motto or theme song?

It is not the critic who counts... The credit belongs to the man who is actually in the arena... if he fails, at least he fails while daring greatly.

—Theodore Roosevelt Rochelle Rae 215

Photos by Vanityfire Photography

What is your favorite part of owning a business?

The feeling of accomplishment and being able to do what I love as a career. I have a wonderful job making people feel beautiful.

216

Red Twist theredtwist.com

Luxurious. Soft. Beautiful.

Red Twist was founded by Amy Cooper after she spent several years living in China.

While in Beijing, Amy stumbled upon the warmest, softest and yummiest cashmere, so she had it made into a wrap to accompany her on her travels. After frequent inquiries into her wrap, Amy decided to start Red Twist and give a portion of its proceeds to the Josephine Charles Foundation, which sends disadvantaged girls to school.

Amy Cooper

Q&A What makes your business unique?

In China, many girls are discriminated against and hold little value. As a mother of three girls, I am passionate about helping girls have access to education.

Photos by Kasandra Cruzcosa except left detail photo by Anna Willett, Courtesy of Josephine Charles Foundation

217

What is your favorite part of being an entrepreneur?

The flexibility to do something I get excited about.

What is your biggest motivator?

I have a photo of one of the girls we give to on our refrigerator. It motivates me to work and is a constant reminder of how lucky we are.

What is your personal motto?

If all girls had access to an education, can you imagine how different the world would be?

218

Q&A What are your most popular products or services?

We are passionate about working for business owners by providing the necessary tools, guidance and expertise to open a new location while allowing them to focus on their core business.

Photos by Vanityfire Photography

Lauren Brunner

What is your favorite part of owning a business?

Having the ability to explore and create new opportunities and help others turn their visions into reality, as well as develop a new business model that I am proud of.

Who is your role model or mentor?

Laura Lund with Panda Express is my cherished mentor and role model. She has provided continued guidance, support and wisdom, and encourages me to challenge limits while maintaining a balance.

What motivates you on a daily basis?

Helping others succeed by ensuring that they obtain the optimal location at the lowest cost through site evaluation and lease negotiations.

How do you relax?

By spending time with with friends and family as well as going to see live Texas Country music shows!

219

The Retail Strategy Real Estate Group 901 South Mopac Expy, Building III, Ste 110, Austin, 512.494.4500 theretailstrategy.com

Versatile. Strategic. Visionary.

The Retail Strategy Real Estate Group exclusively represents retail and restaurant’s site selection needs. Their in-depth knowledge and grasp of the commercial real estate market serves as the foundation in developing growth strategies for each client’s unique storefront criteria. The Retail Strategy navigates the entire expansion process from market analysis to securing the optimal location at the lowest cost for each store opening.

220

What makes your business unique?

I think mixing the vintage with the new sets ReVivAL apart. Vintage adds instant character to a space and new keeps things fresh.

Photos by Vanessa with Four Studios

Q&A In your business, what can you simply not live without?

Metallic paint.

What is the biggest perk about owning a small business?

The flexibility between my family and business.

What is your biggest motivator?

Growing as a person personally. Realizing what I am capable of and utilizing my Godgiven gifts to explore new possibilities.

Tara Camp

ReVivAL 13308 Hwy 71 W, Bee Cave, 512.263.4182 revivaltx.com

Spirited. Swanky. Authentic.

ReVivAL is deliverance from the dull home, offering inspired furniture by design, divine gifts worthy of giving and vintage pieces resurrected from a former life. Within seconds of the Hill Country Galleria, ReVivAL is housed in two main buildings and spills onto the grounds of 2.5 acres full of new and found furniture, architectural salvage, timeless lighting and one-of-a-kind pieces.

221

222

Roxan Coffman Properties 512.477.6666 roxancoffman.com, Twitter: @RoxanCoffman

Proactive. Timely. Honest.

Deeply rooted in real estate, no one knows the best neighborhoods in the capitol city of Texas like Roxan Coffman. Roxan’s 30-plus years of experience give her a hometown advantage in representing both the buyer and seller, keeping her in the top one percent of her industry. Now, with an expanded team of handpicked agents, Roxan Coffman Properties is extending its reach into the city’s growth neighborhood sectors.

Q&A Who is your role model or mentor?

Independent real estate broker Mary Nell Garrison encouraged me to get my own broker’s license, and to start my own business. She nurtured my career with grace and joy.

How do you relax?

I love a refreshing boat ride on Lake Austin. It provides a different perspective of Austin and it is a great way to introduce new residents to our city.

Photos by Vanityfire Photography

223

What place inspires you and why?

Portofino, Italy. The architecture, food and wonderful memories created there with my children inspire me to make every home I sell a place where families will create their own memories.

Roxan Coffman 224

Q&A \What is your favorite part of owning a business?

The freedom to make the choices we feel are right and succeeding from that confident place. Creating our own destinies while providing a fulfilling experience for all of our clients.

Photos by Vanityfire Photography

Lauren Phillips, Jessica Slutsky and Farah Reid

Who is your role model or mentor?

Lauren: Oprah Winfrey, for her positivity and determination.

Jessica: Tyson Cole, for his unrelenting drive and unconventional thinking.

Farah: Vidal Sassoon, for what and how he inspires!

How do you relax?

Yoga, running and long lazy brunches at Perla’s!

Sabia and I Love You 1213 W 5th St, Ste B1, Austin, 512.469.0447 sabia.com, Twitter: @SabiaApothecary

Creative. Intimate. Intuitive.

Sabia/I Love You is a full-service hair salon and spa, offering skin, hair, and body care services. They are dedicated to providing an intimate and sophisticated atmosphere with therapists and stylists who have unique backgrounds and experience. They are also an apothecary, selling the best handpicked sundries and gifts from around the world.

225

226

The Samford Group

Q&A What are your most popular products or services?

Consulting and representing buyers and sellers in their real estate goals.

1706 S Lamar Blvd, Austin, 512.477.4624 thesamfordgroup.com, Twitter: @thesamfordgroup

Honest. Sincere. Relaxed.

You will find The Samford Group’s unique real estate office housed in a 1950s bungalow with a vintage Air Stream trailer out front. They pride themselves in delivering world-class service to their clients, while offering a laid-back Austin atmosphere with no tacky sales pressures. The Samford Group offers a full concierge service called SG-VIP, ensuring hassle-free moves for their clients.

What tip would you give women who are starting a business?

Keep your mind on your goals and don’t stop. If you run into a no, find a way to the yes.

What is your favorite part of owning a business?

Not having a ceiling to what I can accomplish.

What motivates you on a daily basis?

Striving to be better and accomplish more than I did the day before.

How do you relax?

By turning off my phone.

Paula Samford 227

Photos bhy Jenny DeMarco

What place inspires you and why?

Europe, because of the amazing architecture.

228

Photos by Kasandra Cruzcosa

Q&A What makes your business unique?

Sanctuary is known for supporting local, independent designers and seeking out unique lines that are not found everywhere, yet are very affordable.

In your business, what can you simply not live without?

I could not live without all of the delicate and timeless pieces of jewelry we carry.

Both an everyday necklace or a statement pair of earrings can make your look.

What is the best advice you’ve been given?

It can be hard to let go, but it is amazing how much more you accomplish after giving yourself a break from it all. Your family will appreciate it.

Sanctuary

Betsy Kemper (holding Grace Curran) and Hanna Curran

3663 Bee Caves Rd, 4D, Austin, 512.329.0507 shopatsanctuary.com, Twitter: @simplysanctuary

Fresh. Modern. Feminine.

Sanctuary is a unique gift and clothing boutique with a fresh, modern twist.

Sanctuary specializes in indie jewelry, effortless fashions and baby, hostess and birthday gifts. This little gem is a treasure chest of things you can’t live without.

231

232

savannahred Cypress Vanguard: 606 E 3rd St, Austin, 512.745.7076, 512.922.6843 savannahredislove.com

Bubbly. Sexy. Flirty. savannahred is love in every sense of the word; love for the environment with ecofriendly fabrics, love for creativity within the nature of each design and love for a woman’s body, especially those who don’t fit the mold. savannahred provides Austin with its first plus-size designer, perfectly fitting curvy ladies so they can unleash their inner fabulousness. Dresses are crafted with love and infused with vintage inspiration.

Anslee Connell

Q&A What are your most popular products or services?

Day dresses are where it’s at!

What is your favorite part of owning a business? savannahred wakes me up every morning. It gets me out of bed. It pushes me past my limits. I am driven to help the women who haven’t discovered their true beauty feel gorgeous.

Photos by Heather with Four Studios

233

What motivates you on a daily basis?

My motto is “be inspired, not influenced.”

It drives me to be unique and challenge myself daily to follow the rhythm of my life.

What do you CRAVE? I crave music, art, color, and fun dresses! I also crave great restaurants, lots of hugs and beautiful friends!

234

What are your most popular products or services?

Our amazing gemstone cocktail rings! They will be a conversation starter anywhere you go. I’ve been stopped on many flights and asked, “Where did you get your ring?”

Photos by Teresa Nguyen

Q&A

What tip would you give women who are starting a business?

Be flexible and constantly creative!

When the recession hit, we doubled our revenues with some creative thinking—by opening up Sikara pop-up stores in San Francisco and Boston.

Who is your role model or mentor?

My mom of course! She opened her jewelry store in Corpus Christi over 20 years ago. She told me, “There’s no limit to what you can do.”

Mousumi Shaw

Sikara & Co. 512.565.9504 sikarajewelry.com, Twitter: @sikarajewelry

Modern. Bold. Classy.

Inspired by the architecture, food, people and textiles seen through founder Mousumi Shaw’s travels around the world, the eye-catching sterling silver and 18K vermeil designs are sure to make a statement. When people stumble upon Sikara & Co.’s beautiful modern fusion jewelry, most say, “I’ve never seen anything like this!” Sikara & Co’s handcrafted jewels can be found in their stores, high-end boutiques, museums and online.

235

236

SMAC Studio 2307 Lake Austin Blvd, Austin, 512.657.9585

Beautiful. Timeless. Balanced.

Sally is an interior decorator who has transformed high-rise condominiums, offices, country clubs, historic ranch buildings and residential homes for more than a decade. Working closely with clients as their project progresses, she brings a broad knowledge of beautiful design and of the construction process needed for a unique and timeless space.

Q&A What are your most popular products or services?

I love solving spatial design problems.

I integrate new surfaces with custom draperies, upholstery, furniture and unique accessories. Mixing new with old, I create beautiful spaces that function smoothly.

What is your favorite part of owning a business?

It is very satisfying to transform space into a place that people love to be.

How do you relax?

I go for a walk around Lady Bird Lake.

Sally A. Cardwell 237

Photos by Teresa Nguyen

Who is your role model or mentor?

I admire Axel Vervoordt, Rose Tarlow, John Salindino and Barclay Butera.

238

Photos by Diana with Four Studios

Spring Frost Castillo

Q&A In your business, what can you simply not live without?

Good music, a nice candle burning, cupcakes on most weekends and a steady flow of new inventory each and every week!

What is the best advice you’ve been given?

Start small, grow conservatively and when you see an opportunity for growth, don’t miss it!

What or who inspires you?

Intentionality. I like it when there is a rhyme and reason behind design. I really appreciate designers who have a rich knowledge of fabric, composition and historical fashion trends.

Spring Frost Boutique 5101 Burnet Rd, Austin, 512.467.9100 springfrost.com

Designer. Service. Value.

At SPRING FROST you will always find unique designer merchandise chosen with a personal touch at the lowest price possible. At SPRING FROST, affordable prices and attentive service are what makes us different.

239

240

Q&A What makes your business unique?

At Spruce, we combine the skills of upholstery with innovative design. Even the ugliest hand-me-downs can become showstoppers with the numerous customizable options we offer our clients.

Photos by Kasandra Cruzcosa

Amanda Brown

In your business, what can you simply not live without?

Threadgill’s and happy hour. How lucky are we to have this Austin landmark right down the street? At the end of the day, there’s no better way to refuel.

What advice would you give women who are starting a business?

When I started Spruce, I wanted a retail shop. After a lot of research, I realized service was a better fit.

Adaptability has greatly impacted the success of my business.

Spruce 6611 N Lamar Blvd, Austin, 512.454.8181 spruceaustin.com, Twitter: @sprucehome

Innovative. Colorful. Resourceful.

Amanda Brown and her team take furniture headed for the dump and transform it into one-of-a-kind statement pieces for clients and the Spruce retail store. At the Spruce store, clients enjoy complimentary design consultations while browsing the extensive fabric library composed of handpicked designer fabrics. Enthusiasts can try their hand at a variety of upholstery projects in the Spruce workshop.

241

242

State & Madison Design Company 512.537.7333 stateandmad.com, Twitter: @StateandMad

Colorful. Inspired. Chic.

State and Madison is a graphic design company that specializes in branding and high-end print design. Beautiful brochures, savvy stationary and punchy packaging are just the beginning. Founder Jeanine Donofrio is launching a line of stationary and textiles inspired by her many travels.

Q&A What are your most popular products or services?

Brand identity, printed marketing materials, product packaging and printed details for retail stores and events.

Who is your role model or mentor?

Louise Fili. She does amazing vintageinspired restaurant and package design and has been running her design business for 20-plus years. I recently completed a workshop with her in Italy.

Photos by Vanityfire Photography

243

What motivates you on a daily basis?

The unknown motivates me... what project might come up next, what opportunities might present themselves that weren’t there yesterday. In my business, no two days are ever the same.

Jeanine Donofrio 244

What are your most popular products or services?

Shoes, shoes, shoes! We carry a wide range of fashion-forward, yet wearable shoes, as well as accessories, including hats, belts, jewelry and bags.

Photos by Diana with Four Studios

Q&A

What is your favorite part of owning a business?

There’s a lot to love, including interacting with customers and going on buying trips.

But most of all, we love owning our own business and doing things our own way.

What is your motto or theme song?

Stella Says Go: Shoes that make you want to get up and go somewhere.

Natalie Rickards and Amy Filbin

How do you relax?

Amy plays capoeira and Natalie dances Zumba.

Stella Says Go 500 N Lamar Blvd, Ste 170, Austin, 512.524.5020 stellasaysgo.com, Twitter: @stellasaysgo

Distinctive. Comfortable. Edgy.

Stella Says Go features distinctive, fashionable shoes from boutique brands in an intimate setting located in Austin’s downtown market district. Founded in May 2010, Stella Says Go quickly proved itself as a place to find unique shoes from established and emerging brands that both look and feel great.

245

246

Portrait by Jeannie Hampton, other images courtesy of The Swizzle Collective

Stefani Zellmer

Q&A Role models?

My role models are mostly writers and musicians. I admire the guts it takes to persevere in a passion you know is unlikely to make you a good living.

What motivates you?

I’m motivated by the things that haven’t happened yet, by those fantasies of what I’d like to see my company become.

What do you CRAVE? I crave emotion and honesty. There are too many walls put up, both real and imaginary. When we have the courage to say things most people wouldn’t, something amazing happens.

The Swizzle Collective 512.565.9094 swizzlecollective.com, Twitter: @swizzleme

Insightful. Strategic. Emotional.

The Swizzle Collective is a full-service advertising and marketing firm whose focus is breakthrough creative messaging based on sound strategic insight.

Founded in 2009 by traditional ad agency veterans who have worked all over the country, Swizzle has helped raise awareness for local brands such as Velocity Credit Union, Threadgill’s, The Austin Ad Fed, LifeSize Communications, Ballet Austin, Champions Westlake and Holmes Smokehouse, among others.

247

248

Taco Xpress 2529 S Lamar Blvd, Austin, 512.444.0261 tacoxpress.com

Yummy. Unforgettable. Funky.

Taco Xpress is a 14-year-old establishment full of rustic charm and unexpected funkiness. The decoration is unique, with a large collection of old knickknacks, making you feel like you’re still in the Old Austin. The festive patio is the perfect spot for a delicious meal. It is truly magnificent to see the cook make 20 tacos at the same time. It’s a must come, must see place—and one you will leave with a smile.

Q&A What are your most popular products or services?

Breakfast tacos all day, my salsa bottles are also sold at Whole Foods, and my miga tacos are a favorite of Rachel Ray. What is your motto or theme song?

Creation and freedom.

How do you relax?

The beach, playing cards (for money), laughing, painting and reading.

What do you CRAVE? I crave lots of peach cobbler with ice cream.

Maria Corbalan 249

Photos by Jeannie Hampton

What place inspires you and why?

The ocean because it has a lot to give and receive.

250

Photos by Kasandra Cruzcosa

Trish Huddleston

Q&A What makes your business unique?

I created a business where everyone can get something as simple as a tan and do it with a trusted person in a private, fun setting.

In your business, what can you simply not live without?

A sense of humor; anytime you’re in your skivvies, it helps to be able to laugh.

What is your favorite part of being an entrepreneur?

I’m the ringmaster! I have been designing jewelry forever and I sell it along with my tanning services. It makes for a fun mix.

What is the biggest perk about owning a small business?

I’m the boss of me!

The Tan Can 512.917.9216 the-tan-can.com

Natural. Custom. Fun. The Tan Can specializes in sunless airbrush tanning that will give you that “just off the beach glow” without the harmful effects of the sun. A tan is not just for going to the beach or for an event, it can be for every day... it’s the next must-have accessory!

251

252

Tarrytown Dance 2425 Exposition Blvd, Ste D, Austin, 512.476.7715 tarrytowndance.com

Dynamic. Energetic. Fun. Tarrytown Dance is a unique studio located in central Austin. After moving to their new space in November 2011, Tarrytown’s incredibly talented instructors presented a firstrate performance to music by the Beatles. Tarrytown Dance offers classes in ballet, pointe, tap, jazz, hip hop, contemporary, lyrical and pre-drill. They also offer preschool classes for children ages 2 to 6, and adult fitness classes such as Zumba and barre.

Q&A What tip would you give women who are starting a business?

Don’t linger over any poor business decision you may make along the way.

Put those blinders on and keep going forward with a positive attitude.

Who is your role model or mentor?

My role models are my dad and my dance teacher Frances Lea, who may be one of the best tap dancers ever.

What motivates you on a daily basis?

Music and my precious dancers, especially the super-enthusiastic ones.

Photos by Kasandra Cruzcosa

253

Leigh Simmons

What is your motto or theme song?

Our motto for the studio is “Dance in da (Tarrytown) hood.” My personal theme song is “Perfect Day” by Hoku, because my career makes my every day perfect.

254

Q&A What are your most popular products or services?

Leadership development workshops and personal coaching.

Photos by Jessica Monnich Photography

Darlene Templeton

What is your favorite part of owning a business?

Seeing the excitement and passion return to my clients’ lives after going through the process.

What motivates you on a daily basis?

Sharing my experiences with others helps them succeed in their personal and professional lives.

What is your motto or theme song?

Laugh out loud and love unconditionally!

What place inspires you and why?

The beach and water takes me to a place of serenity.

What do you CRAVE? I love spending time with my family and friends, especially my amazing girlfriends.

What a wonderful way to spend time!

255

Templeton & Associates 512.828.5480 darlenetempleton.com

Engaging. Inspiring. Empowering.

Darlene Templeton is a highly sought-after life coach, specializing in transformation and transition for professional women who want to rekindle their passion and drive for life. Her workshops and seminars motivate and inspire as she engages and leads women through a life-changing process that enhances personal and professional excellence. Fueled by her passion and enthusiasm, Darlene’s programs are fun, interactive, high energy, effective and results oriented. She provides clients with the tools for living with more passion and balance in their everyday lives.

256

What tip would you give women who are starting a business?

Stay true to yourself and don’t try to be like anyone else. Always be the best version of yourself. Use any criticism as motivation to be even better!

Photos by Susan Beth Photography

Q&A

What is your motto or theme song?

My motto is “stronger than yesterday.”

With each adversity and challenge, we have the opportunity to learn and become tougher, better and more knowledgeable.

What place inspires you and why?

I grew up in Alabama and am absolutely inspired by the South. The hospitality, the culture, the gentility and the way Southern women do just about anything is magical.

Currie Bucher

Touch of Sass 500 N Lamar Blvd, #140, Austin, 512.478.7277 touchofsass.net, Twitter: @touchofsass

Flirty. Sophisticated. Stylish.

Touch of Sass is the gal about town’s source for chic and unique handbags, jewelry and hand-selected gifts. From the traditional to the trendy, Touch of Sass stocks its shelves with unique creations from more than 50 independent designers. Specializing in “affordable luxury,” this little gem of a boutique is the perfect place to glam up your get-up.

257

258

Toy Joy 2900 Guadalupe St, Austin, 512.320.0090 toyjoy.com, Twitter: @toy_joy

Playful. Outgoing. Vibrant.

Toy Joy is a true Austin original. This singular toy store was established in 1987 to supply locals with meaningful toys, and soon became famous for it’s revolving stock of strange treasures and exotic goods. People travel here from all around the globe to experience an atypical children’s retailer. Toy Joy is fun for kids of all ages!

Q&A What are your most popular products or services?

Toy Joy strives to be the most amazing and unique store ever. Many of our customers stop by just to explore!

The free gift wrap is always a hit.

What motivates you on a daily basis?

I love how much beauty is in my life now, finding special toys and gifts is the fuel that keeps my engine running.

Lizzy Newsome 259

How do you relax?

Feeding ducks at one of the local parks.

I also really enjoy board games and taking advantage of happy hour at Fino.

Photos by Jeannie Hampton

What is your favorite part of owning a business?

Having a job you love is priceless. I have a hard time imagining a more enjoyable career. I love taking care of Toy Joy.

260

Underwear 916B West 12th St, Austin, 512.478.1515 shop-underwear.com, Twitter: @shopunderwear

Essential. Chic. Empowering.

With an eye for fashionable aesthetics and feminine allure, Underwear presents a distinctive boutique experience in the heart of Austin. Their priorities are thoughtful design, artful details and unique extras with a modern appeal. At Underwear, you will find every style you could desire, including basic everyday necessities and sultry ensembles perfect for the boudoir. They also carry accessories and gifts.

Elizabeth Tigar

Q&A What makes your business unique?

We strive to present the best of intimate apparel, be it your go-to everyday basics or that super special set you just need to have in your arsenal.

What or who inspires you?

Other female business owners, especially those here in Austin who I have the good fortune to be close with. Their motivation and energy inspires my own creativity.

261

Photos by Suzi Q. Varin

What is the biggest perk about owning a small business?

I love the traveling I do for work. New York and Paris have the best lingerie shows, and getting to attend a few times a year is very special.

262

What are your most popular products or services?

The most popular service is highlights, which is the most appealing enhancement a woman can do to complement her natural beauty without making a major change.

Photos by Jeannie Hampton

Q&A

Who is your role model or mentor?

My role model is Madonna. She started out being dropped off in a taxi in New York City with $37 in her pocket. All it takes is will.

What motivates you on a daily basis?

Knowing where I came from. Not forgetting where I started and how far I’ve come keeps me pushing forward. I never forget all the ones who motivated me and believed in me.

Chelle Morrison

What is your motto or theme song?

My motto is “Make it work,” stolen from Tim Gunn. I say it on a daily basis to myself and my staff. It helps in every situation.

Urban Betty 1206 W 38th St, Ste 1107, Austin, 512.371.7663 urbanbetty.com, Twitter: @urbanbettysalon

Chic. Comfortable. Friendly.

Chelle Morrison opened Urban Betty Salon in January 2005 in the 26 Doors Shopping Center. Urban Betty is furnished with shabby chic antiques, creating a cozy, stylish atmosphere that feels just like grandma’s house. All the stylist’s stations surround a beautiful atrium, giving you the sense that you are getting your hair done in your own lovely garden.

263

264

What do you CRAVE?

Knowledge.

Leigh Navarro of Leighelena SoCo

Photo by Diana with Four Studios

Valentine’s Too 3801 N Capital of Texas Hwy, Ste G180, Austin, 512.347.9488

Glamorous. Modern. Effortless.

Valentine’s Too is centered around well-edited contemporary collections. They offer their style-savvy clients access to the hottest looks of the season from cutting-edge designers. This modern and glamorous boutique has captured the quintessential Austin woman—fashionable, yet approachable; savvy, but not designer obsessed.

In a city where anything goes, come to Valentine’s Too and fall in love!

Q&A What are your most popular products or services?

Jewelry from the fine to the fun.

Clothing from the well-known designers, such as Robert Rodriguez, Milly, and Catherine Malandrino, to lesser known designers, including Poleci, ADAM, Graham and Spencer.

What makes your business unique?

We carry clothes that you really love to wear. Shopping here is like shopping in your best friend’s closet.

Photos by Jeannie Hampton

267

Teresa Windham

What place inspires you and why?

West Texas, the wide open spaces and beautiful landscape evoke serenity and a sense of spiritual conectedness.

I also feel inspired in Paris, which renews my energy and creativity, while offering great style watching.

268

Q&A What is your favorite part of owning a business?

Financial independence, autonomous decision-making and delivering a service that helps to support and empower others.

Who is your role model or mentor?

My father, an entrepreneur and inventor, never compromises his integrity, ideals and authenticity. He taught me to do my best, take calculated risks and always believe in myself.

Valerie Granoff

What is your motto or theme song?

My four Cs: Commitment, Courage, Consciousness and Consistency.

What place inspires you and why?

Live theater. I am inspired by the energy and talent of the performers, their commitment to pursue their passions and the way they use their gifts for the enjoyment of others.

269

Photos by Kasandra Cruzcosa

What tip would you give women who are starting a business?

Know your passion. Trust your instinct.

Be willing to take calculated risks.

Believe in yourself. Go for it!

Valerie L. Granoff, LCSW 512.258.2812 austin-therapy.com

Empowering. Nurturing. Perceptive.

With 20 years of professional experience in therapy practice, Valerie L. Granoff, LCSW, empowers clients to improve the quality of their lives. Clients learn how to cope with depression, anxiety, infertility, couple’s issues, loss and life transitions.

Valerie’s balance of lighthearted warmth and solution-oriented style makes her clients feel comfortable and motivated to tackle the work needed to accomplish their goals.

270

Photos by Vanityfire Photography

Q&A What are your most popular products or services?

Custom crafted books and light boxes as well as my artwork. My art depicts images that elevate the spirit, return beauty to a necessity and delve into the wilderness of intuition.

How do you relax?

Reading on my beautiful porch, playing with friends and family, crafting jewelry and getting acupuncture and massages.

What place inspires you and why?

Europe! I want to spend more time abroad to show my daughters the world, as well as visit spiritual destinations and sacred sites.

Vanityfire Photography

Shanti Matulewski

What do you CRAVE? My hammock, Diva Dance with Dr. Deb, and to travel where I have never been and take pictures!

512.775.2206 vanityfire.com, Twitter: @vanityfirephoto

Vibrant. Intimate. Decadent Vanityfire Photography specializes in personal and promotional portraiture with creative staging and execution, satisfying and comfortable client relationships, and unique photographic processes and printing. Vanityfire Photography’s fluidity and ease in dealing with both people and commercial subjects result in gorgeous images.

271

272

What are your most popular products or services?

Vibes Matter favorites are breakthrough sessions to recapture your vibe, attitudinal assessments to shift creative blocks and the VA VA VA VOOM...

Use the Vision.Vibe.Voice.Video package to ground a new venture.

Photos by Vanityfire Photography

Q&A

What place inspires you and why?

I am inspired by Austin. Really. I am awestruck by the mentality of the community, the successes of entrepreneurs and the unlimited ways to experience something new, yet strangely familiar.

Paige Burton

What do you CRAVE? I crave stories! Stories are a means of connection, a source of expression and empowerment and one of the simplest ways to give the gift of who you are.

Vibes Matter Coaching 902 E 5th St, Studio 111, Austin, 512.703.0242 vibesmatter.com, Twitter: @VibesMatter

Rare. Natural. Vibrant.

Vibes Matter coaches the art of being a vibrant entrepreneur, filmmaker, musician, artist and positive change-agent. As a creative strategy business, Vibes Matter invites you to share your vision, ignite your creative vibes to energize your lifestyle or business, express your delightful voice and share inspiring videos on our global neighborhood, the World Wide Web! Take yourself and others on the self-realized journey!

273

274

What makes your business unique?

Having a stylist with an artistic eye create and execute your wardrobe plan gives you a style advantage and the confidence to know that you look fantastic for any occasion.

Photos by Jeannie Hampton

Q&A What is your favorite part of being an entrepreneur?

Seeing my own creative ideas implemented in wardrobe plans for my clients.

What advice would you give women who are starting a business?

Focus on your strengths and hire your weaknesses. Surround yourself with the best people and talent available.

Miranda Darr

Who is your role model or mentor?

My grandmother is my role model. She was an artist and a seamstress and she never let a bow be tied askew.

wardrobe MD 512.826.2085 wardrobemd.com, Twitter: @wardrobeMD

Stylish. Creative. Adaptable.

Miranda Darr of wardrobe MD helps women and men build a wardrobe that will take them from home to work, from professional to social to travel and back again.

She starts with a consultation and finds out about your lifestyle. It saves time and money to have a wonderful wardrobe. Your stress is reduced without the daily difficult decision of what to wear. At the end, you will look and feel fabulous!

275

276

Photos by Vanessa with Four Studios

Jodi Holtz

Q&A What tip would you give women who are starting a business?

It’s very scary and overwhelming to get started in a business, but my advice is don’t talk about it—be about it—and follow your passions.

What place do you find inspiring?

Bali, Indonesia, because of the connection the people have with their land and their gods. I feel it is a very spacial place.

What do you CRAVE? I crave the great times I have watching my three wonderful children and husband grow and learn everyday, and sometimes chocolate!

The Waxing Studio and Pure Nails 2110 S Lamar Blvd, Austin, 512.284.6000 thewaxingstudio.com

Local. Stylish. Clean.

The Waxing Studio opened its doors five years ago to be the first all waxing spa in Austin. Now it is the most sought-after spa for a phenomenal Brazilian bikini wax. The staff has remained for the past five years and has a very loyal following. The waxing process is natural and soothing to the skin. If you want a appointment here, book ahead!

277

278

Wear Art Thou 4107 Marathon Blvd, Austin, 512.323.9500 wearartthouaustin.com

Delightful. Distinguished. Opulent.

Wear Art Thou carries clothing and jewelry that is unique to Austin. Interesting originals and art-to-wear, between 35 to 50 different lines at any time. Their clothing, beautiful jewelry and comfortable atmosphere makes each shopper feel like they are spending time with old friends. These qualities make Wear Art Thou one of the finest boutiques in the country.

Andrea Sher-Leff

Q&A What tip would you give women who are starting a business?

Be prepared to work so hard that it appears effortless to others.

What is your favorite part of owning a business?

My customers. They never fail to make me smile every single day.

What is your motto or theme song?

I want to make my customer feel more confident about herself when she is leaving the store than when she came in.

Photos by Vanessa with Four Studios

279

What place inspires you and why?

The natural beauty of Big Bend National Park.

280

Photos by Stacy with Four Studios

Q&A What is your motto or theme song?

You will always reap what you sow.

How do you relax?

I am extremely extroverted—I draw my energy from people. So I relax with time spent with friends and family. A good glass of wine doesn’t hurt either.

What place inspires you and why?

I love Austin! The energy of the city is amazing. It is a big city with a small town feel. Austin’s climate makes landscaping a perfect year-round business.

Yardworks Landscape and Design

What do you CRAVE? I crave any time I can capture my teenage/young adult children and entice them to hang out with mom for a bit. They are my true joy!

Breece Adams

512.342.2059 yardworksaustin.com

Dependable. Collaborative. Professional.

Yardworks is a 15-year-old, locally owned landscape company specializing in residential design, installation and maintenance. Yardworks was built on referrals.

You can trust that when you work with the people at Yardworks, you will be welcomed and treated like family. Yardworks’ top priority is customer service with integrity.

You can trust Yardworks to do their best to meet the needs of their clients.

281

282

2shea Boutique and TrueBeautyRx

Specialties: Fashion, Beauty, Art 2shea Boutique: 6342 La Vista Drive, Ste B, Dallas, 214.272.3652 2sheaboutique.com, facebook.com/2SheaBoutique Twitter: @2SheaBoutique TrueBeautyRx: 6224 La Vista Drive, Dallas, 214.434.1664 truebeautyrx.com, Twitter: @TrueBeautyRx

Lakewood, Dallas Fresh. Unique. Stylish.

2shea Boutique is the latest venture of Dallas entrepreneur Shea Boothe-Wood. This fabulous boutique features on-trend yet one-of-a-kind fashions and gives personal attention to style. 2shea Boutique incorporates Shea’s background in fashion design with her experience in the skincare industry. Modern white decor with accents of hot pink and orange is the perfect backdrop for her oil paintings, 2shea clothing collection and amazing jewelry. Fashion, beauty, art... what more could a girl ask for?

What tip would you give women who are starting a business?

Believe in your passion, trust yourself and ask a lot of questions. Listen and surround yourself with those you can learn from and always remember to give back!

Photos by Elle Parks Photography

6

Dallas

Who is your role model or mentor?

My father. An entrepreneur himself, he taught me firsthand the importance of integrity, the foundation of business: the lessons he learned from failing and the joy of success. He also encouraged me to never give up.

Shea Boothe-Wood

What motivates you on a daily basis?

The people I love in my life motivate me.

Knowing that today is such a gift and to cherish every moment. Remembering that life is short and that I have a lot I want to accomplish is what motivates me the most.

7

Photos by Misti Davis of Pink Fly Photography, except lower right photo by Jay Davis of Jay Davis Photography

What are your most popular products or services?

The Online Design Board is our most popular service as it provides stylish, affordable design to clients outside of the Dallas/Ft. Worth area.

What do you like best about owning a business?

Everything! But what I love most is being responsible for driving the company in a direction in which I feel it will thrive.

Emily Hewett, Allied ASID

A Well Dressed Home

What place inspires you?

I feel most inspired while flipping through the pages of shelter magazines and scrolling through design blogs, especially when I come across something daring and unexpected.

Specialties: Stylish, Affordable Interiors and Online Design 214.402.6219, awelldressedhome.com Twitter: @EmilyRHewett

Dallas, Texas Sophisticated. Chic. Fresh.

A Well Dressed Home is a testimony to sophisticated, stylish yet affordable design.

While keeping a practical budget in mind, Emily Hewett is able to turn houses into stylish homes. A Well Dressed Home can help you create beautiful spaces for less as they offer a combination of design services that can be tailored to meet your needs.

8

Dallas

9

Ashley Russell & Company Salon Oak Lawn, Dallas

What are your most popular products or services?

Hair and makeup services for special events, keratin straightening treatments and Great Lengths hair extensions.

What is your motto or theme song?

Don’t be afraid to reinvent yourself when necessary.

What place inspires you?

I’m inspired most when I’m out on the water sailing. That’s where I’m at peace and can reflect and think about all aspects of my life.

Ashley Russell

10

Dallas

What do you like best about owning a business?

Being my own boss and seeing my creative ideas come to life.

Photos by Kelly Rucker Photography, except portrait by Gittings

Stylish. Fabulous. Fun. Ashley Russell & Company Salon is a full-service salon specializing in the latest styles and trends for women and men. Clients are provided with outstanding customer service in a homey setting located in a unique historic house.

Specialties: Hair Services, Makeup, Airbrush Tanning 3716 Bowser Ave, Dallas, 214.244.0688 ashleyrussellandcompany.com

11

Asian Mint

Asian Fusion Cafe and Dessert Bar Preston Hollow, Highland Park and North Dallas Soul-satisfying. Addictive. Unique.

Asian Mint offers only fresh ingredients in their Asian-inspired dishes in a comfy, cool atmosphere coupled with hospitable service. As a “Top 10 Best New Restaurants” recipient awarded by the Dallas Morning News, they invite you to come and satisfy your soul with the best pad Thai in town, signature martinis and Asian-fused desserts like their green tea cake and jasmine crème brûlée.

12

Dallas

Photos by Rebecca Fondren, except portrait by Catie Ronquillo

Specialties: Asian Fusion Cuisine, Desserts, Full Bar asianmint.com, Twitter: @TheMintDallas facebook.com/AsianMintDallas Asian Mint—Asian Fusion Cafe and Dessert Bar: 11617 N Central Expwy, Ste 135, Dallas, 214.363.6655 The Mint—Asian Fusion Cafe: 4246 Oak Lawn Ave, Dallas, 214.219.6468

What are your most popular products or services?

Pad Thai in five different versions, sakejito, green tea cake, mango martinis, full bar, dollar sushi nights, steamed sea bass, vegetarian-friendly, gluten-free menu.

What tip would you give women who are starting a business?

Have a business plan with financials.

Revisit your executive summary when you are lost or get off track. Do things with the best intentions and work ethic. Be honest!

Nikky Phinyawatana

What do you like best about owning a business?

Helping others and seeing your dreams come true. Positively touching other people’s souls and making a difference in the world, one dish at a time. Spreading the love.

13

Biosanes Nutrition and Health

What are your most popular products or services?

Lose-it Advantage, The Magic Cookie and Optinol are used for weight loss and maintaining health. Even more convenient and effective is to use them together in the Lose-it Challenge.

Dallas, Texas Healthy. Great-tasting. All-natural.

Biosanes Nutrition and Health was founded by a mother-daughter team that has a passion for health, nutrition and weight loss. Biosanes has great-tasting products that assist in providing excellent nutrition and easy ways to lose weight.

The products are all-natural and have organic ingredients. Biosanes makes it easy to be healthy with products that are convenient for your busy life.

What tip would you give women who are starting a business?

Have a goal in mind. If you don’t, you just work, work, work with no vision of where you are going and what you want at the end of the day.

How do you relax?

We enjoy playing tennis together and traveling all over the world.

Photos by Leslie Katz, except portrait by Claire McCormack

Faryn Masso Clark and Nanci Masso

14

Dallas

Specialties: Health and Weight-loss Solutions biosanes.com, Twitter: @Biosanes facebook.com/biosanes

15

Bookkeeper Girl Denton, Texas Affordable. Trustworthy. Personable.

Bookkeeper Girl is America’s bookkeeper providing online, trustworthy bookkeeping services. Initially launched in Denton, Texas, they quickly grew into remote offices in Dallas and then Austin, and now provide services for national customers alike. Bookkeeper Girl has been nationally recognized by Tory Johnson in her book Spark & Hustle, and is the ultimate solution for small-business owners who need bookkeeping and payroll services.

Specialties: Bookkeeping, Payroll Services By appointment: 100 W Oak, Ste G-111, Denton, 866.960.9787 bookkeepergirl.com, facebook.com/bookkeepergirl Twitter: @bookkeepergirl, linkedin.com/in/bookkeepergirl

Who is your role model or mentor?

Tory Johnson knows how to take adversity and turn it into success. Steve Jobs was such an innovator, and he inspires me to look for new ways to implement technology.

Photos by Elle Parks Photography

16

Dallas

What is your motto or theme song?

“Gotta have faith!” I believe that my faith—in my company, employees, customers, family and God—leads to my success. I don’t have time to doubt!

Kim Pollard

What do you like best about owning a business?

At the end of the day, I like knowing that we’ve helped make other people’s lives better, either through inspiration, volunteerism or a service they need that helps them grow.

17

“When starting a business, dream big and have faith. Have a vision and do not minimize your dreams. Surround yourself with cheerleaders; then have faith and believe that you will make it. And never, ever quit.”

—Kim Pollard of Bookkeeper Girl Photo by Elle Parks Photography

Boundless Collection Specialty: Promotional Marketing 972.567.1064, boundlesscollection.com facebook.com/BoundlessCollection linkedin.com/in/AmberGeorge

Dallas, Texas Creative. Inspiring. Rewarding Boundless Collection is a full-service promotional marketing agency providing branded promotional merchandise and corporate gifts that are creative, impressive and impactful. With over twelve years of experience, Amber George and her team are true industry experts... dedicated and passionate about finding exciting, creative and inspiring products. Simply put, their mission is to make marketing through corporate gifts and employee incentives memorable and effective.

What tip would you give women who are starting a business?

Invest in people! I have an amazing, passionate and creative team that truly cares about our customers.

Our staff is my daily inspiration and the reason we have loyal clients.

Amber George

20

Dallas

What do you CRAVE? Being “in the moment� with good friends and family. Recognizing how wonderful those moments are.

Photos by Elle Parks Photography

What are your most popular products or services?

We provide a wide array of marketing services. We are best known for providing clients with smart promotional merchandise options that effectively represent their brand and marketing initiatives.

21

Portrait and lower left photo by Catie Ronquillo

Who is your role model or mentor?

My mother. She is the most inspirational, generous, loving, charismatic, engaging, driven, patient and successful woman. I consider it a privilege and an honor to have her in my life!

Cassie Uptmore Specialties: Frozen Yogurt, Catering, Push Pops, Shaved Ice 603 S Main St, Ste 302, Grapevine 817.410.4650, cassiesfrozenyogurt.com facebook.com/CassiesFrozenYogurt

What tip would you give women who are starting a business?

Have patience and be strong.

Remember that this is a marathon, not a sprint. Don’t let the setbacks hold you back. Tomorrow is a new day!

What is your motto or theme song?

Both my mottoes come straight from my dad. I hated both of them growing up, but now I say them almost every day: “Life’s a long time” and “Buck up, Buckaroo.”

Cassie’s Frozen Yogurt Grapevine, Texas Colorful. Creative. Bold.

Cassie’s Frozen Yogurt is based in Grapevine but has concession locations at Allen Events Center, Dallas Market Center and the State Fair. Cassie’s also offers a variety of unique and delicious catering options ranging from frozen yogurt bars to gourmet push pops. Cassie’s is the only company in Texas that serves a variety of Jelly Belly–licensed frozen treats!

22

Dallas

23

“I love waking up daily knowing that everything I do (good and bad) will affect my business. Sometimes I like to think I’m in my own version of The Apprentice.”

—Cassie Uptmore of Cassie’s Frozen Yogurt

Photo by Catie Ronquillo

Catie Ronquillo Photography Dallas, Texas Bright. Inspired. Authentic.

Catie Ronquillo Photography is a boutique photography studio specializing in multicultural weddings for couples who want to honor their heritage, celebrate their union and begin building a legacy together that is uniquely their own. Catie believes in the importance of honoring the past and growing together in marriage.

She is a lifestyle and wedding photographer, based in Dallas and available for commissions worldwide.

What tip would you give women who are starting a business?

Never give up. There will always be days when you want to throw in the towel, but it’s those days when you are on the brink of a breakthrough.

26

Dallas

Photos by Catie Ronquillo, except portrait by Maggie McDonald Photography

Specialty: Wedding Photography 214.302.7911 catieronquillo.com, Twitter: @CatieRonquillo facebook.com/catieronquillophoto

What is your biggest fear?

Playing it safe. Being too scared of taking a risk.

What place inspires you?

I’ll always have a special place in my heart for Lyon, France. I studied abroad there, experienced the culture and made lifelong friendships.

Catie Ronquillo Wood

How do you relax?

Watching movies at home on the couch with my husband.

27

Photos by Katie Cassidy Photography

What do you like best about owning a business?

I love that I have worked in every aspect of my businesses. When you need to spend time in your areas of weakness, it builds you and your character.

Candace Jean Neff Randolph

What is your motto or theme song?

“I want to leave a legacy. How will they remember me? Did I choose to love? Did I point to You enough?...And leave that kind of legacy.” —Nichole Nordeman What place inspires you?

Seaside, I love that it was a vision that was executed amazingly. I love places full of good design and that carry out their theme to a tee!

Chalkboard China & Agency Entourage Dallas, Texas Creative. Elegant. Proven.

Chalkboard China is a collection of chalk-friendly vases, wine glasses, serving pieces, carafes and more that you can decorate and re-decorate for every occasion. Featured in 750+ retailers nationwide. As seen on Good Morning America, The View, and The Today Show, Agency Entourage is the award-winning digital marketing agency behind Chalkboard China and is ready to take your product/brand where you dream it can go.

28

Dallas

Specialties: Communication, Branding Chalkboard China: 866.774.0109 x704, chalkboardchina.com facebook.com/ChalkboardChina, Twitter: @chalkboardchina Agency Entourage: 214.414.3036, agencyentourage.com facebook.com/agencyentourage, Twitter: @agencyentourage linkedin.com/in/candaceneffrandolph

29

Chateau Rustic Frisco, Texas Specialties: Fashion, Furnishings and Friends 7510 W Main St, Frisco 866.307.5033, chateaurustic.com Twitter: @ChateauRustic facebook.com/ChateauRustic

Unique. Fun. Chic.

Looking to inject some “Hill Country chic” into your North Texas style? Look to Chateau Rustic, the newest addition to Frisco’s Main Street, providing a “stop, shop and stay” environment. The concept emulates a relaxed Hill Country setting.

A place for girlfriends to gather, share a story and a glass of wine. Fabulous finds for clothing, jewelry, handbags, home decor and very unique furniture pieces.

Allison Schurr

What place inspires you?

Texas Hill Country. I love to go down to Hill Country and shop the small town boutiques. They are so comfortable, relaxed and fun. Full of history and charm!

How do you relax?

A casual dinner with family, friends and a great glass of wine.

What motivates you on a daily basis?

The pure joy of “playing” in all the new arrivals and visiting with new friends each day.

30

Dallas

Photos by Katie Cassidy Photography

What tip would you give women who are starting a business?

Always be willing to network with people you meet as they are usually offering great advice; however, stay true to you and your concept. This is what makes you unique.

31

“What I like best about owning a business is bringing in personal style, memories and favorite finds from my favorite travels.”

—Allison Schurr of Chateau Rustic

Photo by Katie Cassidy Photography

Chocolate Angel Cafe and Tearoom

What are your most popular products or services?

Our “Some Like It Hot” grilled Pimiento Cheese Sandwich. It’s the best thing to happen to the sandwich since, well, sliced bread. Featured recently in Southern Living.

Plano, Texas Tasty. Quaint. Elegant.

If you long for the nostalgic foods of a bygone era, Chocolate Angel Cafe and Tearoom is your cup of tea. Made fresh daily from scratch, their menu includes tasty salads, sandwiches, soups and desserts that remind you of the “good old days.”

Whether you order the Special of the Day or come for afternoon tea, owner Melissa Wilburn’s desire is that you relish the experience of dining with Chocolate Angel.

What tip would you give women who are starting a business?

Balance work with wellness. You can run down, run out and run crazy quickly, and you will if you don’t guard your health—body, mind and spirit.

Specialties: Sandwiches, Soups, Homemade Desserts 4709 W Parker Road, Ste 450, Plano, 972.943.1099 chocolateangel.com, facebook.com/chocolateangelplano Photos by Vernie Sandbekkhaug and Claire McCormack

Melissa Wilburn

What motivates you on a daily basis?

The people who are going to come spend a part of their day with us. Knowing our customers are coming to celebrate a family milestone or linger over a cup of tea.

34

Dallas

35

Coco Fleur Events Dallas, Texas Stylish. Southern. Creative.

Coco Fleur is a floral event company that takes great pride in designing floral and decor to reflect their clients’ style. Coco Fleur strives to hand-pick quality flowers and carefully selects beautiful decor to ensure your event is unique to your individual style and taste.

What are your most popular products or services?

Beautiful antiques, settees, crystal and silver fixtures such as candelabras, chandeliers and vases.

Specialty: Floral Event Design cocofleureventdesign.com

Photos by Katie Cassidy Photography

36

Dallas

What tip would you give women who are starting a business?

Never be afraid. Never underestimate yourself. If you believe in and love what you do, others will too. Make friends and talk to others who are in your field.

Lisa Ham

What motivates you on a daily basis?

Nature inspires me and reminds me of why I do what I do.

How do you relax?

Crazy but true... when I feel stressed I can go out into the studio and arrange flowers!

37

“What I like best about owning a business is getting to know my clients.

Working so close with them on such a special occasion makes them feel like a part of my family.”

—Lisa Ham of Coco Fleur Events

Photo by Katie Cassidy Photography

ComputerTutor4Seniors.com

Specialty: Computer Tutoring for Senior Citizens 214.293.2094, ComputerTutor4Seniors.com facebook.com/conversationcounts, Twitter: @ConvoCounts linkedin.com/in/BeccaNiederkrom

Dallas, Texas Simple. Helpful. Caring.

ComputerTutor4Seniors.com works with all baby boomers, senior citizens and retirement home residents who struggle with using the computer and are in need of simplicity and accessibility in their personal and professional lives. ComputerTutor4Seniors.com is the “Technology Superstore for Boomers and Beyond,” equipping their awesome clients with the tech gadgets to connect them online with simplicity and slow-and-steady instruction to allow them to truly enjoy the computer.

Becca Niederkrom

What do you like best about owning a business?

Living my life’s purpose to be a joyful connector of all people. And the freedom to play out my vision as big as I want while designing an amazing life.

What do you CRAVE? Love, success, meaningful relationships with my clients, family and friends.

I crave becoming a better me with each new moment, each new day.

40

Dallas

Photos by Natalie Pitts

What are your most popular products or services?

Private tutoring, LinkedIn webinars for my Boomers in Business, and The Computer Tutor Tech Mobile for Retirement Homes with emphasis on our super cool computers and accessories for those who crave simplicity in computing.

41

Creative Oasis Coaching

What are your most popular products or services?

One-on-one coaching via phone (I work with clients all over the world), group classes, workshops, teleclasses, retreats and presentations.

Dallas, Texas Energizing. Encouraging. Empowering.

If you’ve ever wished for more time to enjoy creative fulfillment in your busy life, Jill Allison Bryan can help make your wish come true. A certified Master Kaizen-Muse ® Creativity Coach, Jill guides and supports you to move past procrastination, perfectionism, overwhelm and other blocks to gently and joyfully create the time and space for creativity and a happier, more satisfying life.

What do you like best about owning a business?

The inspiring women I get to meet and work with every day. It’s incredibly satisfying to watch them blossom and shine as they create the lives they desire for themselves.

Specialty: Creativity Coaching 214.232.8656, creativeoasiscoaching.com facebook.com/creativeoasiscoaching, Twitter: @creativeoasis

Photos by Elle Parks Photography

Jill Allison Bryan

What is your motto or theme song?

“Don’t ask what the world needs.

Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” —Howard Thurman

42

Dallas

43

Creative Waste Solutions Dallas, Texas Resourceful. Responsible. Progressive.

Creative Waste Solutions focuses on reducing expenses and increasing recycling through smarter waste management. Their clients are varied and share the common benefit of enjoying real, quantifiable cost savings found in an area that does not affect employee service or customer satisfaction. Creative Waste Solutions will add money to your budget while strengthening your commitment to the environment through waste reduction, diversion and recycling.

Specialties: Reducing Costs and Environmental Impact 214.274.5592, creativewastesolutions.com, wasteconsulting.com

Laurie Jay

What tip would you give women who are starting a business?

Make choices for your business based on your beliefs, values and what will do the most good. Put people and planet before profits, and be confident in that decision.

What is your biggest fear?

I fear losing my sense of humor in a world that often makes little sense.

What is your motto or theme song?

Kindness regardless.

44

Dallas

Photos by Natalie Pitts, except lower right photo

What are your most popular products or services?

Saving our clients money is a winner!

They also find value in how we focus on source reduction and methods of simplifying recycling for their company.

45

Cuptastic!

Dallas, Texas

Specialty: Homemade Cupcakes Delivered to Your Doorstep 972.793.8054, cuptastic.com facebook.com/Cuptastic Twitter: @CuptasticSista

Decadent. Flavorful. Addictive.

Cuptastic! was born out of the passion shared by two sisters, who enjoy baking and love to bring smiles to everyone as they experience their tasty treats. Cuptastic! provides a wide variety of made-from-scratch cupcakes baked with the freshest ingredients and delivered right to your doorstep. Each order is made to give customers the yummiest cupcake experience.

What tip would you give women who are starting a business?

Follow your passion and develop a plan.

Don’t get discouraged just because things aren’t moving as quickly as you had hoped. Remember good things come to those who wait!

Photos by Natalie Pitts, except lower left photo by Kelly Rucker

46

Dallas

Kamili Clayborn and Shwari Agyei

What do you like best about owning a business?

The best thing about it is having creative freedom. The sky is the limit! Our business can go whereever our dreams can take us.

What place inspires you?

Our great-grandmother’s kitchen. It’s where we grew up! We learned to cook at an early age, hovering around our grandma, watching her cook. Most of our secrets come from Grandma.

47

Custom Laser Engravers, LLC Design District, Dallas Unique. Creative. Clever.

Custom Laser Engravers collaborates with clients to transform ideas onto various materials of the clients’ choosing. They can engrave on metals, glass, acrylics, wood and many other unique substrates. They have combined their Fort Worth and Dallas locations to offer a wide array of services as well as gift offerings in the convenient Dallas Design District.

What tip would you give women who are starting a business?

Know your market and streamline your focus in a way that speaks to your strengths. Be realistic with yourself and honest with the customer about what is truly doable.

48

Dallas

Photos by Matt & Julie Weddings

Specialties: Custom Laser and Rotary Engraving and Custom Gifts 1325 Levee St, Dallas, 214.310.8310 customlaserengravers.com facebook.com/CustomLaserEngravers linkedin.com/in/customlaserengravers

Who is your role model or mentor?

My mom. She is an extremely smart businesswoman and has great design taste, which translates well to our engraving projects. She gives me a different perspective.

Stephanie Spruill

What motivates you on a daily basis?

Unique project challenges. I look forward to getting those projects dreamed up by our clients and bringing them to life.

49

Dancing Angels Studio Dallas, Texas Unique. Nurturing. Inspiring.

More than tiptoes, twirls and tutus, Dancing Angels Studio is a unique program that nurtures the hearts and spirits of girls. This program, which was born through a love of children, dance and Jesus, goes beyond the traditional studio to inspire its students to dance for the glory of God. From ballet to hip-hop and everything in between, they offer classes, camps, parties and more!

Specialty: Children’s Dance Classes 11661 Preston Rd, Ste 150, Dallas, 214.987.9400 dancingangels.com, facebook.com/dancingangelsstudio

Tammy Owens

What do you like best about owning a business?

Creating a one-of-a-kind dance studio that combines my passion for dance and love for God with the joy of working with children.

What place inspires you?

Our beautiful studio. It is a positive, noncompetitive and fun environment where I get to care for children, serve families and encourage the special women who work for me.

50

Dallas

Photos by Mo Sadjapour, except portrait

by Katie Cassidy Photography

What are your most popular products or services?

The Nutcracker and the Nativity™ because it weaves a holiday classic with the true meaning of Christmas while giving students the chance to be a part of something truly significant.

51

Deanie Michelle Events Dallas, Texas Creative. Fun. Passionate.

Deanie Michelle Events is a full-service wedding and event consulting firm that focuses on a smaller number of clientele to provide service, detail and attention, which makes them feel more like a good friend rather than just another event professional.

Each event is beautifully designed, thoughtfully planned and flawlessly executed.

They will ease your stress and allow you to be a guest at your own event!

Specialties: Weddings and Nonprofit/Charity Events 214.810.4024, deanie-michelle-events.com facebook.com/DallasWeddingPlanner.DeanieMichelleEvents Twitter: @DMEevents What are your most popular products or services?

Our full planning package, which enables clients to benefit from our expertise during each stage of the planning process. It is more than just a service, it is an experience.

Photos by EE photography, Greg Blomberg, Jimages and Brittany Nicole

52

Dallas

What tip would you give women who are starting a business?

Follow your passion, hold yourself to a standard of grace rather than perfection, and most importantly, have fun!

Deanie Yuska

How do you relax?

Working out relaxes me. I love running, walking and yoga. Working out keeps me focused day to day. But there’s nothing like a spa day to really relax and recharge.

53

Ditto Boutique Lakewood, Dallas

What do you like best about owning a business?

I love fashion and being able to contribute to the fashion world. This venture has allowed me to be a part of the community and support animal rescues.

Eclectic. Creative. Fun. Ditto Boutique features fabulous fashion from highend European and American designers to amazing hand-picked vintage selections. Artfully arranged in a funky eclectic boutique with a distinct neighborhood atmosphere, Ditto Boutique has become a place where fashionistas shop, and the friendly staff is always welcoming and helpful. Always something fab and fun to see at Ditto Boutique... new and new to you!

What place inspires you?

Bookstores, flea markets, museums, shopping and hi-lo culture.

What motivates you on a daily basis?

Meeting new customers and making long-lasting relationships and friends.

What do you CRAVE? Love, life and laughter... and chocolate every now and then.

Photos by Matt & Julie Weddings

Jane DeNike

54

Dallas

Specialties: Consignment, Designer, Vintage, Styling Hillside Village, 6465 E Mockingbird Lane #362, Dallas 214.370.4444, dittoboutique.weebly.com facebook.com/dittoboutique, Twitter: @Ditto_Boutique

55

Dive Coastal Cuisine University Park, Dallas Fresh. Organic. Real.

Dive is a casual, convenient and deliciously healthy option for the on-the-go foodie at an affordable price. With light and flavorful fare, Dive features local organic produce, seasonal seafood entrees and an array of creative salads, sandwiches, sangrias and cocktails. Nothing is reheated—everything is made to order. Available for lunch and early dinner, Dive is open Monday through Saturday, from 11am to 9pm.

Specialty: Coastal-inspired Fresh Yummies 3404 Rankin St, Dallas, 214.891.1700 dive-dallas.com What tip would you give women who are starting a business?

Believe in what you are selling.

What is your motto or theme song?

Go big or go home.

Franchesca Nor

Who is your role model or mentor?

My role model is my own vision of my future. See it, believe it, make it happen.

What do you like best about owning a business?

Helping people believe in themselves and empowering them to do the same.

56

Dallas

Photos by Catie Ronquillo

What place inspires you?

Aspen. Mountain activities and the energy I get from them opens the mind.

57

Photos by Catie Ronquillo

What do you like best about owning a business?

I absolutely love what I do! Day in and day out I have an opportunity to live out my dreams by helping others celebrate some of life’s most precious moments.

Who is your role model or mentor?

My mommy, grandmother and greatgrandmother are my role models.

These strong and amazing women have always encouraged me to live life to the fullest and give thanks daily.

Ebony Peoples-Wordlaw

What is your motto or theme song?

“Give a girl the right shoes and she can conquer the world.” —Marilyn Monroe

Ebony Peoples Events & Design Dallas, Texas Stylish. Glam. Exquisite.

Ebony Peoples Events & Design is an event planning and design boutique where traditional elegance meets modern glam! Whether you’re planning an intimate shower for 20 people or an extravagant wedding for 200 people, Ebony’s team will ensure that your event exudes personal style with exquisite detail and efficient orchestration.

58

Dallas

Specialties: Wedding and Event Planning, Event Design 214.702.2410, ebonypeoples.com facebook.com/EbonyPeoplesEventsandDesign Twitter: @ebonypeoples

59

Elizabeth Adams, CPA Dallas, Texas Practical. Insightful. Necessary.

Elizabeth Adams is a business consultant who provides accounting, finance and marketing services on a contract basis to local companies. She’s a Texas CPA with Big Four audit experience, has degrees from SMU in accounting and advertising, and has a passion for small business.

What tip would you give women who are starting a business?

Know your personality, strengths and interests. Connect with people who encourage, challenge and energize you to reach your goals.

Elizabeth Adams

60

Dallas

What is your biggest fear?

Failure. But I refuse to let it get in my way!

Photos by Catie Ronquillo

What are your most popular products or services?

QuickBooks setup for new companies, creation of flexible spreadsheets for forecasting and business plans, Excel training, monthly social media management and employee recruitment via LinkedIn.

Specialties: Small Business Accounting, Finance, Marketing 214.377.1150, elizabethadams.me Twitter: @atypicalcpa, linkedin.com/in/adamselizabeth

61

Elle Parks Dallas, Texas Organic. Dreamy. Effortless.

Elle Parks is a commercial photographer with a passion for telling dreamy stories through the creative palette of her lens.

She captures the delicate beauty of life, evoking mood-changing emotions with a simple charm and effortless vintage appeal. Her distinctive style is timeless.

Elle Parks What are your most popular products or services?

Styled commercial shoots. With our background in the fashion industry, we design each shoot to be as unique as our clients.

62

Dallas

Photos by Elle Parks Photography

Specialty: Storytelling through Photography 214.405.5331, elleparksphotography.com Twitter: @elleparksphoto linkedin.com/in/elleparksphotography

What tip would you give women who are starting a business?

Never forget how smart and courageous you really are. Never compare yourself with anyone; comparison is the biggest joy stealer. Never be afraid to dream a little bigger.

What do you like best about owning a business?

I get to meet and work with so many amazing people every day! I am so blessed.

63

Ellis Art Gallery Dallas, Texas

What tip would you give women who are starting a business?

Get your name out there. Build a website, make business cards and go to as many networking events as possible. You are your biggest champion, so go spread the word!

Modern. Expressive. Vibrant.

Native Texan Melissa Ellis specializes in spectacular, vivid abstract oil paintings, as well as bold yet delicate trees and flowers. Her sense of style is uniquely her own with her distinct color choices, fresh approach to the traditional and the intricate details of each painting.

Melissa’s work is available online, and she also accepts commissions for both residential and commercial spaces.

What do you like best about owning a business?

Both the freedom and the responsibility that come with it. I have the flexibility to do what I want, but it requires attention to detail, efficiency and financial responsibility.

Portrait and top right photo by Matt & Julie Weddings

Melissa Stinson Ellis

Specialty: Modern Nature and Abstract Oil Paintings ellisartgallery.com, facebook.com/EllisArtGallery

What motivates you on a daily basis?

Art is my passion; it is innate in me.

I wake up energized every morning knowing that I get to pursue my lifelong dream of painting and creating art.

64

Dallas

65

Facelogic Spa Highland Park and University Park, Texas Relaxing. Rejuvenating. Affordable.

Facelogic Spa, located in Park Cities, is a spa like no other. They offer customized facials, massage, airbrush tanning, face and body waxing, makeup, lash extensions, body treatments and so much more. With Facelogic’s essential skincare program, you can save money with each and every treatment that you receive in the spa. Their expert aestheticians will give you treatments that provide relaxation and dramatic results.

What is your biggest fear?

That I will get caught up in the business of life and not live in the moment. I don’t want to blink and have it be too late to really live.

Faryn Clark

66

Dallas

What is your motto or theme song?

“I alone cannot change the world, but I can cast a stone across the waters to create many ripples.” —Mother Teresa

Photos by Claire McCormack

What are your most popular products or services?

Our skincare program is really popular, and we offer services like facials, peels, microderm, dermaplaning, massage, airbrush tanning, waxing, body treatments, lash extensions, teeth whitening and makeup applications and lessons.

Specialties: Skincare, Tanning, Waxing, Massage, Lash Extensions Facelogic Spa: 4518 Lovers Ln, Dallas 214.696.3223, dallas.facelogicspa.com facebook.com/FacelogicHighlandPark Twitter: @FacelogicHP

67

Fairy Godmother Bridal Agency Dallas, Texas Beautiful. Flexible. Professional.

The first time someone called her a Fairy Godmother was over 15 years ago. It started like it should, with a wish for something that didn’t already exist. Mo Bowers has assembled an elite team that delivers more than pretty hair and makeup for that most memorable day, such as prom or an anniversary, in the boudoir, or for head shots. The artists are talented yet calming, patient and creative!

What tip would you give women who are starting a business?

Have a business plan! When you’re in the thick of it, five years or so, you may need to remind yourself why you wanted this so much.

Who is your role model or mentor?

Madonna (she had a business plan by the way!), Tim (my best friend) and my mom.

68

Dallas

Photos by Kelly Rucker Photography, Celina Gomez and F8 Studios

Specialties: Hair Styling and Makeup for Special Events 214.673.1322, fairygodmotherbridal.com facebook.com/fairygodmotherbridal, linkedin.com/in/fairygodmotherbridal

Mo Bowers

What place inspires you?

Fabric stores and thrift shops. I love transformation. I see the endless possibilities everywhere around me!

What do you CRAVE? More women sharing in the cycle of inspiration, creativity and dreams coming true.

69

Photos by Katie Cassidy Photography

What tip would you give women who are starting a business?

Give yourself a chance to be successful, it takes time to grow your business. It is important to constantly remind yourself of the mission and vision of your business.

What do you like best about owning a business?

Making an impact on my clients’ lives and the flexibility. It’s an amazing feeling when you have the option to pursue your dreams and do what you love!

Porsche Montgomery

Fashion Fix Style Dallas, Texas Efficient. Fun. Transformative.

Fashion Fix Style will get you out of your wardrobe rut and help define your self-image and personal style. Fashion Fix Style is a full-service wardrobe consulting firm that provides wardrobe solutions for professional women and men, celebrities, publications and fashion companies. Services include personal shopping, closet cleanse, photo shoot styling, runway styling, event styling, costume design and public speaking.

70

Dallas

What motivates you on a daily basis?

My love for fashion and my clients.

We have such a great time together, shopping and purging their closets; I love making the connections and positively affecting their self-image.

Specialty: Personal Styling 702.416.0504, fashionfixstyle.com facebook.com/FashionFixStyle Twitter: @FashionFixStyle

71

The Festive Kitchen Highland Park, Dallas, and Richardson, Texas

What tip would you give women who are starting a business?

Start small and expand slowly.

Delicious. Recognizable. Handcrafted The Festive Kitchen provides full-service catering for any event: wedding, corporate or social. Visit one of their stores for food for dinner tonight or hors d’oeuvres and desserts for weekend company. All food is of the highest quality, handcrafted and made with pure ingredients. Just like you would make it yourself... if you had the time!

What do you like best about owning a business?

The freedom of creativity. And I can change something immediately. No waiting on anyone else to make a decision.

How do you relax?

I read travel and cooking periodicals.

Specialties: Catering and Gourmet to Go 3404 Rosedale Ave, Dallas, 214.363.5111 515 W Campbell Rd, Richardson, 972.907.0146 festivekitchen.com, Twitter: @festivekitchen

Sandy Korem

72

Dallas

What motivates you on a daily basis?

Putting out the best product possible every day!

This page: left photo by Brittany Nicole, right photo by Dave Edmonson, opposite page: portrait by Mark Moore, lower photos by Sandy Korem

What place inspires you?

Italy... simple, simple food exquisitely prepared.

73

Fihankra Dance & Fitness Studio Historic Deep Ellum, Dallas Fun. Healthy. Rewarding.

Fihankra Dance & Fitness Studio is one of Dallas’s premier studios for dance and fitness! It has one of the largest varieties of classes, including Zumba, salsa, African dance, cardio kickboxing, yoga, pole fitness, adult hip-hop, ballet, burlesque and more! Fihankra Dance Studio will be growing to include a beautiful ballroom location in Deep Ellum, as well as two new satellite locations in Duncanville and Lancaster!

What are your most popular products or services?

Zumba is one of the most explosive fitness programs out today, and Fihankra Dance & Fitness Studio boasts the best of the best in terms of instructors!

Oluremi Sano

How do you relax?

By spending time with close friends or taking a hot bath with Epsom salts and essential oils.

What place inspires you?

The library!

74

Dallas

Photos by Tamyra Campbell, except portrait

What tip would you give women who are starting a business?

Have a business plan! Be true to your authentic self, while growing your business. And be wise about your personal and professional associations!

Specialties: Zumba, African Dance, Cardio Kickboxing, Salsa 2816 Main St, Dallas, 214.254.9160 fihankrafitness.com, Twitter: @fihankrafitness facebook.com/FihankraDanceStudio

75

The Film Firm Dallas, Texas Engaging. Inspiring. Authentic.

The Film Firm is a small boutique film house. They specialize in short stories, micro documentaries, unique small business and corporate video profiles, and commercial campaigns. They have a cinematic style and artistic approach that engages and inspires.

Driven by story, with close attention to detail, every video is handcrafted to deliver a powerful message that captivates a broad audience.

What are your most popular products or services?

We believe the story of a business or an individual is their best marketing tool. Our Long Story Short package is a 2–3 minute handcrafted video portrait that works for any business.

Specialty: Film and Video Media Production 972.900.9467, TheFilmFirm.com Twitter: @filmfirmUS, linkedin.com/in/JanRuley

76

Dallas

What tip would you give women who are starting a business?

Find something that you really enjoy doing so that work doesn’t feel like work. Don’t put it off. If you think you’ll get around to it someday, someday may never come.

Jan Ruley

How do you relax?

I’ve always loved the ocean; that’s where I first made an impact through film. Diving, to me, is the most relaxing and peaceful way to spend a day.

77

Fit Family Health Dallas, Texas Functional. Inspirational. Holistic.

Brig offers local boot camps, private PT sessions and online coaching. Her experience as a certified personal trainer, certified sports nutritionist and P90X Certified Team Beachbody Coach helps Brig empower her clients to reach their fitness goals.

Her purpose is to help others see that anything is possible “as long as you commit, believe and are willing to let me help you reach your goals!”

What tip would you give women who are starting a business?

When the Holy Spirit calls, jump in! We are a collection of countless experiences, choices, mistakes and victories—together we can reach our greatest successes.

78

Dallas

Photos by Elle Parks Photography

Specialties: Weight Loss, Nutrition, Workout Programs, Support 469.396.8417, fitfamilyhealth.com facebook.com/brigid.wollack Twitter: @fitfamilyhealth

Brigid Wollack

What do you like best about owning a business?

The opportunity to help others reach wellness goals, create positive change, achieve balance, understand nutrition and apply the keys to exercise fuels my passion and life-song.

What do you CRAVE? A commitment to perseverance, courage and diligence from everyone I work with.

79

What are your most popular products or services?

Fitness Tools by Jules, an individualized, personal training and accountability program. Co-ed and women’sonly bootcamps, R.I.P.P.E.D., and aerobic kickboxing group fitness classes. Fitness event planning.

What tip would you give women who are starting a business?

Do your research and your homework.

Formulate a strong business plan, and seek plenty of counsel.

Minimize debt, and start small.

Julie Matusz

Fitness 180 Dallas, Texas

What is your favorite part about owning a small business?

The freedom to set my own schedule, call the shots, and accomplish as much as I’m willing to work for.

Specialties: Bootcamps and Personal Training 214.727.9696, fitness180online.com

Motivating. Inspirational. Educational.

Fitness 180, LLC offers personal training and fitness programs for individuals and for groups, including bootcamps. Owner Julie Matusz is a certified personal trainer and group fitness instructor with a wide and varied background. Julie has worked in many roles in the fitness industry, including group fitness instructor, group fitness coordinator, personal trainer, bootcamp owner/operator and previous gym owner and operator.

12

Dallas

13

Front Porch Marketing

What are your most popular products or services?

Branding, strategy and development, marketing, media planning, message mapping, creative advertising, social media and public relations.

Julie Porter

Dallas, Texas Collaborative. Social. Rockin’.

Front Porch Marketing specializes in branding successful businesses. It’s not just a logo. It’s a unique emotional connection with the customer. If your current branding isn’t working or you don’t know where to start marketing, contact the folks at Front Porch Marketing and let them help!

What tip would you give women who are starting a business?

Assemble a trusted advisory council composed of people who are expert in areas you are not. Value them, utilize them, celebrate them.

They will be your most avid cheerleaders.

What do you like best about owning a business?

Not working for “the man,” our flexible work culture and the fact that I get to choose my clients and my team— no energy vampires allowed!

Photos by Katie Cassidy Photography

Specialties: Branding, Marketing, Advertising, Social Media 214.704.3465, itsfrontporch.com, Twitter: @juliedporter01 facebook.com/FrontPorchMktg, linkedin.com/in/juliedporter

80

Dallas

81

Frontier Paper Co. Dallas, Texas Fresh. Custom. Distinctive.

Frontier Paper Co. designs and creates custom wedding invitations with a decidedly fresh perspective on a couple’s individual style. Allison and Libby work with each client, bringing an inspired concept to reality on paper. Offering a range of printing mediums, they specialize in letterpress suites that lean toward the natural and whimsical. These are invitations that you’re sad to unpin from your bulletin board.

What are your most popular products or services?

Custom-designed wedding invitation suites­­­­­­­—wedding invitations, save the dates, rehearsal dinner invitations, programs, thank-you notes and all the coordinating paper pieces that a couple needs.

What tip would you give women who are starting a business?

Don’t hesitate to shift goals/responsibilities.

It takes time to determine how everyone’s strengths will best be used to the fullest.

Specialty: Invitation Design frontierpapercompany.com

Photos by Natalie Pitts

82

Dallas

Libby Smith and Allison Dowell

What do you like best about owning a business?

It’s thrilling to bring a client’s vague design notions to fruition.

83

Frosted Pink Cake Company

What are your most popular products or services?

Customers love our cupcakes!

Cupcakes are our creative opportunity to mix up exciting and tasty flavors.

Cupcakes are the perfect indulgence but small enough to be guilt-free.

Mansfield, Texas Nostalgic. Tasty. Irresistible.

Frosted Pink Cake is an exclusive cake company in Mansfield, specializing in everything cake: custom cakes, wedding cakes, cupcakes and cake truffles! They start every morning with pure Madagascar Bourbon vanillas, luscious chocolates, fresh eggs and dairy that blend together to create delectable cakes, cupcakes and creamy frostings. Their creations are baked in small batches in their shop to ensure the cakes are at their finest.

How do you relax?

Time with my family, watching movies, and my newest addiction: the gym!

What tip would you give women who are starting a business?

Know your business, know your product and love what you do. When you love what you do, your customers will too.

Tonja Jefferson

84

Dallas

Photos by Catie Ronquillo, except lower middle photo

Specialties: Custom Cakes, Cupcakes and Cake Truffles 117 N Main St, Ste 200, Mansfield, 817.473.7465 frostedpinkcake.com, Twitter: @frostedpinkcake facebook.com/frostedpinkcakecompany

What do you CRAVE? Everything sweet, and a vacation!

85

The Garrigan Group Dallas, Texas Insightful. Enthusiastic. Strategic.

The Garrigan Group works with a select clientele to grow and navigate change by providing intelligent strategic communications services. Based on more than 25 years of experience in public relations and marketing, The Garrigan Group helps clients reach goals and increase revenue by offering a variety of PR services that build brand image and develop credibility.

What do you like best about owning a business?

The independence to make things happen.

What tip would you give women who are starting a business?

Do what you love, and then excel at it.

Courtney Garrigan Milburn

How do you relax?

I certainly love a good nap! But spending downtime with my girlfriends really helps me relax.

What is your motto or theme song?

Always do the next right thing.

86

Dallas

Photos by Katie Cassidy Photography

What place inspires you?

The view from my desk. It is positioned so that I can see out onto the treetops outside my balcony doors. It’s really peaceful.

Specialties: PR, Marketing, Strategic Planning 214.282.3735, thegarrigangroup.com

87

Get Noticed Boutique Richardson, Texas Enjoyable. Feminine. Sophisticated.

Get Noticed Boutique (GNB) is a ladies’ specialty store always full of clothing, shoes, cowgirl boots, accessories and SPANX. At GNB you will find everything you need for your next special event, date night, girls’ night out, or if you just want to look great going to the grocery store. With your personal shopping experience, you will walk away with a complete look.

Specialty: Personalized Fashion Styling 635 W Campbell Rd, Ste 308, Richardson 972.664.9551, getnoticedboutique.com

What tip would you give women who are starting a business?

Your business is who you hire; make sure that your staff is a reflection of integrity.

Support your community; that is where your business comes from. Remain passionate about your business.

Photos by Morgan Jordan Photography

88

Dallas

Annie Clark

What motivates you on a daily basis?

I am motivated by my family that I have been blessed with. My customers: I love giving them unrestricted service; I am only a phone call or text away!

What is your motto or theme song?

“Life is too short to blend in.”

—Paris Hilton. Your appearance is a snapshot of who you are.

What is your biggest fear?

I don’t live in fear; that will defeat you.

89

h design and Cole London

What are your most popular products or services? h design is sought out primarily for excellent 3-D virtual architectural and construction modeling as well as creative, custom invites and thank-you cards for events.

Sarah M. Harper

Dallas, Texas Visual. Modern. Handcrafted. h design provides modern, sustainable, innovative design solutions for architectural and virtual design and construction needs for both commercial and residential sectors. h design also has a strong portfolio of graphic design services including stationery design, logos and branding for business owners and individuals.

The company’s subsidiary, Cole London, is a photography-inspired stationery line. The stationery is made using a unique handcrafted, then photographed, then printed process.

What tip would you give women who are starting a business?

Give yourself a considerable measure of grace. And be patient as you work to implement your big ideas. Marketing is nothing without careful, deliberate development.

What motivates you on a daily basis?

I strive every day to be a better wife, mother and person than I am capable of being today.

Photos by Kelly Rucker Photography

Specialties: Architectural Design, Graphic Design

90

Dallas

h design: 214.727.6650, harperdesignprojects.com facebook.com/harperdesignprojects, Twitter: @hdesignbuzz Cole London: 214.727.6650, colelondonpaper.com facebook.com/ColeLondonPaper, Twitter: @ColeLondonPaper linkedin.com/in/sarahharper

91

Photos by Kelly Rucker Photography

What are your most popular products or services?

Our email marketing classes get such a positive response. They inspire people who don’t know where to begin. Once they get going, clients understand the relevance and effectiveness of email marketing.

Nicci O’Boyle

What tip would you give women who are starting a business?

Find your groove. Without a routine of some sort, you can get overwhelmed easily. And don’t limit yourself!

What is your motto or theme song?

“Whether you think you can or think you can’t, you’re right.” —Henry Ford.

This is so true in life and in business.

Harmony Marketing

What place inspires you?

The ocean is awe-inspiring.

Spending time near the water always rejuvenates my soul and my mind.

Dallas, Texas Educational. Engaging. Relevant.

Harmony Marketing works with small to medium-sized businesses building their email marketing strategy and guiding their social media campaigns. Whether clients attend a class on email marketing or social media or prefer to work oneon-one, Harmony Marketing is able to show small-business owners how to utilize these low-cost tools to build connections and grow their business.

92

Dallas

Specialties: Email Marketing, Social Media Marketing 972.489.3129, HarmonyMarketingAssociates.com facebook.com/harmonymarketingassociates Twitter: @NicciOboyle, linkedin.com/in/NicciOBoyle

93

What are your most popular products or services?

Our most popular service is our girlfriend shopping parties. Women love to invite girlfriends, sip “Cantinis” and share laughs while shopping. Popular designers include Sky, Level 99 and Union of Angels.

Rosie Vann-Dalton and Sande Brandt

What tip would you give women who are starting a business?

Feel passionately about your concept.

Test it, play devil’s advocate, ask yourself and others you trust tough questions and be open to constructive criticism. Your research strengthens your passion.

High Maintenance “Couture in a Can” Dallas, Texas Fashionable. Mobile. Convenient.

High Maintenance “Couture in a Can” offers a unique wardrobe experience to all women with their 1977 converted Airstream. Curbside celebrity styling is tailored to both women who love to shop or women who simply need to “check it off the list.”

High Maintenance features fashionably relevant designers not saturated in DFW and dresses women throughout their busy days. Stress-free shopping at its best!

What do you like best about owning a business?

We both feel a deep sense of pride that we were able to dream this concept into reality, and we get to go to a party every day in our business!

Specialties: Personal Styling, Home Shopping Parties, Events 817.789.5625, coutureinacan.com, Twitter: @coutureinacan.com facebook.com/highmaintenance.coutureinacan

94

Dallas

95

Hitched Events Dallas, Texas Personalized. Organized. Attentive.

Hitched Events is a boutique event-management company focused on the planning and execution of modern weddings and other celebratory events in the Dallas–Fort Worth area. From an intimate wedding for 40 people to a gala for 400 people, Hitched Events can handle all the details, allowing clients to fully relax and enjoy the celebration.

Owner Kimberly Rhodes has an eye for detail and passion for perfection.

What is your motto or theme song?

I recently put a poster up in my office that says, “Everybody that is a somebody at one time was a nobody. Dream big!”

96

Dallas

Photos by Katie Cassidy Photography

Specialty: Wedding and Event Planning 214.699.9933, hitched-events.com facebook.com/HitchedEvents, Twitter: @HitchedDallas

What tip would you give women who are starting a business?

Find a way to pay yourself regularly, even if it’s a tiny amount at first. There’s something mentally rewarding and empowering about writing yourself a paycheck. You’ve earned it!

Kimberly Rhodes

What place inspires you?

The ocean. My husband and I are certified scuba divers, and there’s nothing like being 70 feet underwater to make you realize the world is a pretty amazing, awe-inspiring place.

97

Photos by Natalie Pitts, portrait (opposite page) by Carl Studna

What tip would you give women who are starting a business?

Identify your purpose or mission, your company values and your brand promise. When you have a challenging day, go back to your purpose to keep you focused and grounded.

What do you like best about owning a business?

I love the variety. Every day is a new challenge with constant learning. I also love bringing solutions to my clients and helping them grow their business.

Glenna Hecht

How do you relax?

I practice power yoga. It brings me clarity, energy and a sense of calm. I also try to laugh every day. There is humor everywhere when you look for it.

Humanistic Consulting Dallas, Texas Energetic. Informative. Valuable.

Humanistic Consulting enables business owners to work on their business as opposed to in their business so that they can focus on their key drivers such as enhancing revenue, driving profitability and thwarting competition. Their goal is to make businesses successful by formulating strategies and creating HR policies and practices for recruiting, training and development, legal compliance, employee relations, compensation, benefits, succession planning and retention programs.

98

Dallas

Specialties: HR Outsourcing, HR Products, Training, Speaking 469.766.6110, humanisticconsulting.com ihatehrbut.com, Twitter: @glennahecht linkedin.com/in/glennahecht

99

Photos by Claire McCormack

What tip would you give women who are starting a business?

Never give up, every day has its ups and downs, but the roller coaster is what makes life fun!

What do you like best about owning a business?

The flexibility of working my own hours and knowing you can be as successful as you want to be.

What motivates you on a daily basis?

Seeing my patients achieve optimal health and function naturally, as well as educating them to live a healthier, wellness-based lifestyle.

Inwood Chiropractic Center

Dr. Caley Nawrocki

What is your motto or theme song?

“Be the change you wish to see in the world.” —Gandhi

Park Cities, Dallas Honest. Encouraging. Energetic.

At Inwood Chiropractic Center, Dr. Caley strives for excellence through superior patient treatment, education and satisfaction. The clinic offers multiple treatments to customize each patient’s optimal health plan. Dr. Caley listens to each patient and helps them achieve their health and wellness goals naturally, effectively, and most importantly, without the use of medications that tend to cover the symptom and not treat the problem.

100

Dallas

Specialties: Chiropractic Adjustments, Massage Therapy 7979 Inwood Rd, Ste 123, Dallas, 214.902.0092 BackPro.net, facebook.com/InwoodChiropracticCenter

101

JDS Design Dallas, Texas

What tip would you give women who are starting a business?

Don’t be afraid to ask questions.

Get out there and talk to people.

Networking groups, friends, social networks like Facebook and Twitter.

Be open and share your ideas.

Imaginative. Energetic. Expressive.

JDS Design provides professional landscape design and consulting as well as project management of residential landscape installations. Julie Simons has a passion for creating unique, functional and beautiful landscape exteriors that reflect and embody her clients’ desires, needs and personal tastes. Energetic, hands-on and extremely knowledgeable, Julie turns visions into reality in gardens throughout the Dallas area.

What place inspires you?

I love going to the nursery and seeing all the beautiful plants. Some girls go crazy over shoes; I go nuts over plants! I want one of everything!

Photos by Scarlet Barksdale Photography

Julie Simons

Specialty: Residential Landscape Design 214.394.2281, jdsdesign.biz, Twitter: @juliedsimons

What do you CRAVE? Beautiful environments that fill me with joy, peacefulness and serenity.

There is nothing more satisfying than truly experiencing the beauty and complexity of nature!

102

Dallas

103

Jenn Sprinkle Creative Dallas, Texas Modern. Creative. Functional.

Jenn Sprinkle Creative is in the business of taking your business from fine to fabulous through branding and creative strategy. Jenn’s passion for entrepreneurs pours into every branding and design project she does, encouraging business owners along the way.

This passion has also inspired a new product line of fashionable and functional office products, stationery and textiles to create inspired work spaces for inspired work.

What are your most popular products or services?

We work a lot with small businesses to refresh their brand or launch a new one. Our Multitasker Jotter and fashionable iPhone cases are a favorite among our customers!

104

Dallas

Photos by Elle Parks Photography, except lower left photo by Claire McCormack

Specialties: Branding, Design, Printing, Stationery and Gifts 817.233.4724, jennsprinkle.com Twitter: @jenn_sprinkle facebook.com/JennSprinkleCreative

Jenn Sprinkle

What do you like best about owning a business?

The community of dreamers. I love the passion that is behind every business owner, and I love sharing in that community. It’s so inspiring.

What is your motto or theme song?

I live by three mottoes: meetings are most effective over chips and salsa; I can’t do my job without cool office supplies; and my job is to make people smile.

105

Jordan Filloon Addison, Texas Trendy. Creative. Chic.

Jordan Filloon is a versatile stylist with a firm foundation of hair knowledge and over a decade of experience in the industry. Her skills quickly propelled her to the top of her field as an educator and she now showcases her talents styling high-fashion shoots with some of the area’s top photographers, including a recent cover for Atlanta-based lifestyle magazine Fenuxe. From a simple blowout to on-location wedding services—whether it’s classic or cutting edge—Jordan is an expert at tailoring a client’s style to fit their needs, and her keen eye for color and style means you’ll always leave her chair feeling like a million bucks.

What motivates you on a daily basis?

My kids. I do it all for them. Making my clients happy and ensuring they leave my chair looking and feeling amazing is also deeply gratifying for me.

Who is your role model or mentor?

My mom and my baby sister. Jennifer Lopez also inspires me because she came from very humble beginnings and now does it all.

Jordan Filloon

106

Dallas

How do you relax?

As a Pisces I love being around water, so poolside or at the beach are where I’m happiest. A cocktail, good music and friends complete the picture!

Photos by Kelly Rucker Photography

What tip would you give women who are starting a business?

Devise a clear plan of what you want to do and how you intend to do it, and stick with it. Without a game plan you will get nowhere. Keep your eye on the prize!

Specialties: Haircuts and Color for Men and Women By appointment: 5402 Arapaho Rd, Ste 41, Dallas 972.979.8813, jordanfilloon.com jordan@jordanfilloon.com facebook.com/jordandoesmyhair

107

Plano, Texas Sophisticated. Simplistic. Elegant.

Julep’s owner, Cheryl McDonald, edits numerous collections and assembles a wardrobe any woman would desire to have in her closet today.

Julep reflects the sophisticated but casual ease of Cheryl’s California home, specializing in soft, luxurious fabrics and styles. Along with clothing, Julep offers a collection of jewelry—many pieces from local designers, handbags and scarves, as well as an apothecary and home decor.

Photos by Elle Parks Photography, except lower right photo (this page) and lower left photo (opposite page)

Julep

What are your most popular products or services?

Soft luxurious fabrics such as silk chiffon, cashmere and cotton. Michael Stars, Susana Monaco, Fifteen Twenty and 360 Sweater. Jewelry designers LeighElena, Deborah Gaspar and Sarah Briggs.

Cheryl McDonald

What motivates you on a daily basis?

The pace of fashion, its constant change and diversity, and the challenge to create a fashion environment for my customer that is relevant today.

What do you CRAVE? A smile. It’s so simple but so powerful!

Specialties: Women’s Clothing and Accessories Shops at Legacy: 7161 Bishop Road G3, Plano 877.585.3763, www.julep.me, Twitter: @Julepme facebook.com/JulepMe

108

Dallas

109

Katie Cassidy Photography Dallas, Texas Photojournalistic. Beautiful. Heartfelt.

Katie Cassidy Photography specializes in wedding coverage from the engagement session, bridals, rehearsal, wedding day and day after to even trashing the dress! Combining their artistic talents and love for storytelling to capture candids, casual portraits, fun accidents, sweet happenings and heartfelt details, Katie Cassidy Photography strives to document your wedding journey in a timeless manner, filled with love, beauty, emotion and merriment!

What are your most popular products or services?

Our complete wedding package, which includes an engagement session, allday coverage, two shooters, images, online gallery and custom albums.

110

Dallas

Photos by Katie Cassidy Photography, except portrait by Kelly Rucker Photography

Specialty: Complete Wedding Photography Coverage kcassidyphotography.com facebook.com/kcassidyphotography

What is your motto or theme song? “Here Comes the Sun� by The Beatles.

No matter what situation you are going through, the sun will always shine.

What do you CRAVE? DIY projects. The need to be creative and produce something pretty gets me every time!

Katie Cassidy

What motivates you on a daily basis?

My family. They are the drive behind everything I do.

111

Dallas, Texas

Photos by Kelly Rucker Photography

Kelly Rucker Photography

What are your most popular products or services?

Two of our biggest clients are brides and moms. We provide wedding coverage including engagements, bridals and boudoir for brides as well as maternity days and newborn moments for moms.

Modern. Stylish. Romantic.

Kelly Rucker is a wedding and portrait photographer based in Dallas. Her work is modern and stylish, with an editorial appeal.

Her goals are to create the images and products that you will cherish for a lifetime and to provide an exceptional photography experience.

What motivates you on a daily basis?

My life list! Several years ago I created a list of all the things I wanted to accomplish in life. It reminds me to pursue my dreams daily.

Kelly Rucker

What is your motto or theme song?

A lyric that gives me great perspective: “Whatever may pass and whatever lies before me, let me be singing when the evening comes.�

Specialty: Wedding and Portrait Photography 512.300.3786, kellyrucker.com Twitter: @kelrucker facebook.com/KellyRuckerPhotography

112

Dallas

113

Kelly Von Sassypants Dallas, Texas Whimsical. Personalized. Authentic.

Kelly brings to the table an entrepreneurial passion that combines the art of writing, public speaking and her love for empowering others to put their best foot forward!

She holds a B.A. in Education from the University of Texas at Austin, and her background includes teaching (both local and international), curriculum development, public speaking, creative writing, technical writing and consulting for nonprofits.

What tip would you give women who are starting a business?

Be as tenacious as a bulldog! If you believe in your product and yourself, you will create amazing things!

What do you like best about owning a business?

I don’t report to anyone, and nobody reports to me... love the autonomy!

Kelly Bennett

114

Dallas

What place inspires you and why?

Volunteering at Genesis Women’s Shelter. Those women and children do more for me than I could ever do for them. They embody the word strength.

Photos by Catie Ronquillo

What motivates you on a daily basis?

Exercise. I would go crazy without it!

Specialties: Creative Writing, Public Speaking, Consulting 214.674.5698, kellyvonsassypants.com facebook.com/KellyVonSassyPants

115

Kim Rozell Makeup Design Dallas, Texas Timeless. Flawless. Modern.

Kim Rozell’s signature look of timeless, classic beauty with a modern approach has won her local and national recognition with credits in Time, People, Allure, Town & Country and on CNN, Oprah and 20/20. Kim’s artistry and personal warmth have made her a favorite with models, celebrities and blushing brides.

Town & Country says, “When planning the perfect wedding, call Kim Rozell.”

What tip would you give women who are starting a business?

Keep it simple. Keep overhead down. Architect and designer Mies van der Rohe said it best, “Less is more.” That’s my philosophy when applying makeup and in business.

Who is your role model or mentor?

My mother. She has impeccable taste, style and character. She worked as a model for Neiman Marcus when she was young, and I followed her into the fashion world.

Specialty: Camera-ready Makeup for TV, Film and Print 214.507.7821, kimrozell.com facebook.com/KimRozellMakeupDesign

Kim Rozell

116

Dallas

What place inspires you?

Paris. The city of lights is where I trained as a makeup artist, and it is the place where so much in the fashion world begins.

117

KimTrumanFitness Dallas, Texas Compassionate. Determined. Energetic.

Kim Truman is a fitness instructor, personal trainer, lifestyle coach and contributing writer to multiple magazines. Zealous about life, Kim’s love of people comes through from watching her infectious energy when teaching or helping one-onone, motivating and connecting people in a challenging atmosphere. As a personal trainer and life coach, she strives to empower her clients, show them purpose in life and teach them how to make healthy choices both physically and emotionally.

What tip would you give women who are starting a business?

Embrace the journey. Never let someone else’s “no” stop you from pursuing your own vision. Be persistent with a structured plan. Love what you do—your passion will shine!

What motivates you on a daily basis?

Life! My son! To create a legacy to help others spread love and embrace their purpose.

Kim Truman

118

Dallas

Specialties: Group and Personal Training, Life Coaching, Writing 214.577.7441, kimtrumanfitness.com facebook.com/kimtrumanfitness Twitter: @IfnotnowwhenKT

Who is your role model or mentor?

My parents. Both are incredible people who taught me that success comes from the person you are within and how you treat others. They instilled in me character and integrity. Live with love and purpose, and help others.

119

“My motto is ‘If not now, when?’ There’s no better time than now to take a risk.

I believe that every one of us has the ability to discover her own personal greatness.”

—Kim Truman

La Bella Belly Pregnancy Spa & Ultrasound Center

What are your most popular products or services?

Ultrasounds (both gender and 3‑D/4‑D), Perfect Pregnancy Massage, Get That Glow Facial and our yummy Chocolate Cherry Pedicure!

Rockwall, Texas Relaxing. Exciting. Fun. La Bella Belly specializes in meeting the unique and ever-changing needs of pregnant women or any mom! Their relaxing services are designed to treat all areas of concern safely and give you the pampering you deserve. Find out the gender or see baby’s face for the first time in the large Ultrasound Center, which accommodates the entire family.

What tip would you give women who are starting a business?

Find something that you love and are passionate about. Know your market and competition. Provide great customer service and make sure your employees follow suit.

Photos by Kelly Rucker Photography

Judy Kurtz

Who is your role model or mentor?

My mother. She was the strongest woman I knew, and she instilled in me the drive to work hard to get ahead in life and be an independent woman.

122

Dallas

Specialties: Ultrasounds, Massage, Facials, Pedicures By appointment: 3100 Ridge Road, Rockwall, 972.772.7212 labellabelly.com, facebook.com/labellabelly

123

The Lash Lounge Dallas, Texas Glamorous. Unique. Addictive.

The Lash Lounge is Texas’s first eyelash-dedicated salon and the first eyelash salon franchise in the nation. Their specialty is the expert application of gorgeous semipermanent eyelash extensions. They also offer other eye-enhancing services that lend to providing a low-maintenance beauty routine, an exclusive cosmetics line and a trendy boutique. The Lash Lounge currently has seven locations throughout Texas and continues to expand.

Specialties: Eyelash Extensions, Permanent Makeup, Cosmetics Preston Forest Village, Dallas, 214.363.LASH Montgomery Plaza, Fort Worth, 817.332.LASH Villages of Colleyville, Colleyville, 817.514.9300 The Shops at Legacy, Plano, 972.801.9073 Watters Creek, Allen, 214.383.9900 The Shops at Highland Village, Highland Village, 972.317.1125 The Shops at Riverplace, Austin, 512.346.LASH

What tip would you give women who are starting a business?

Create a business plan with thoughtful detail about how you will run your business when it flourishes and also when times are slow. This will prepare you for everything.

thelashlounge.com, Twitter: @thelashlounge facebook.com/TheLashLounge

Photos by Katie Cassidy Photography

124

Dallas

Anna Phillips

What is your motto or theme song?

“Give more than what is expected, and do it with a gracious heart.” This has always been my philosophy on how we treat our clients.

What is your biggest fear?

Failure. I have so many people depending on me, and that is what drives me to work so hard to build a successful business.

125

Photos by Kelly Rucker Photography

What tip would you give women who are starting a business?

Relationships are your greatest assets. They are the conduits that help you achieve any level of success that you’ll ever have. Taking great care of them is essential.

LaurieGrace Bouldin

What do you like best about owning a business?

I love being able to work from a center of passion and belief in what’s possible. Achieving new results with like-minded clients is exhilarating.

Together, we create change.

What is your motto or theme song?

“May you live all the days of your life.” —Jonathan Swift

LaurieGrace Coaching LLC Dallas, Texas

Specialties: Speaker, Trainer, Coach, Author 214.675.2020, LaurieGraceBouldin.com facebook.com/LaurieGraceCoaching Twitter: @LGCoaching linkedin.com/in/LaurieGraceBouldin

Creative. Practical. Collaborative.

LaurieGrace Bouldin is a professional speaker, a credentialed coach and a relationship guru! She works with clients who want to strategically build collaboration so that they are achieving results like never before... personally and professionally. From Brainy Truths to Gender Smarts, LaurieGrace shares how we can develop “The Art of Relationship‑ing” and begin creating extraordinary relationships. The key? It all starts with you.

126

Dallas

127

Living Well Health & Wellness Center North Dallas Innovative. Empowering. Compassionate.

Living Well Health & Wellness Center is the most comprehensive, integrative functional medicine center in the Metroplex. Living Well Health & Wellness Center recognizes that stress, relationships, lifestyle and spirituality are all part of your health. They combine medicine, nutrition, acupuncture, chiropractic, massage, therapy, energy medicine, biofeedback and professional organizing under one roof to help their clients in all areas of their life so that they can live, feel and be well.

Betty Murray

128

Dallas

What tip would you give women who are starting a business?

When you become an entrepreneur, you make sacrifices. If your business is your passion, you can thrive while experiencing the most awe-inspiring process of bringing your vision to life.

What is your motto or theme song?

“Be the change you wish to see in the world.” —Gandhi

Photos by Matt & Julie Weddings

What are your most popular products or services?

Our Be Well Circle membership with health coaching, massage, therapy, acupuncture and chiropractic care allows our clients to combine these services as needed each month to support their health goals.

Specialties: Health Care, Self Care, Nutrition, Bodywork 14330 Midway Road, Building 1, Ste 121, Dallas, 972.930.0260 livingwelldallas.com, Twitter: @livingwelldfw facebook.com/livingwelldallas bettymurray.com, Twitter: @bettymurray facebook.com/bettymurray, linkedin.com/in/bettymurray

129

Lotus Soap McKinney, Texas

What tip would you give women who are starting a business?

If you’ve found your passion, follow it. Be prepared for long hours, lots of hard work, wearing many hats, and the joy that comes from doing something you absolutely love!

Handmade. Natural. Unique.

Lotus Soap is a handcrafted bath and body company specializing in handmade coconut milk soap, and offering an array of other skin-loving products including lotion, lip balm, sugar scrub and much more, all created from their own original recipe formulations. Lotus Soap uses only plant-based ingredients and selects each one for the way it will love your skin in the final product.

What is your motto or theme song?

Live your life so that when you’re on your deathbed you have no reason to ask yourself that awful two-word question, “What if?”

Specialty: Handmade Artisan Body Care 214.504.4333, lotussoap.com Twitter: @lotussoap, facebook.com/lotussoap

130

Dallas

Photos by Katie Cassidy Photography

Cassy Zobel

What place inspires you?

The most inspiring place I’ve been is Bali. It is beautiful, and the people, while desperately poor, have the most positive outlook on life. It puts things into perspective.

131

Portrait by Kelly Rucker Photography

What are your most popular products or services?

Out events: The Brandish, The Weekender, The Uptown Crawl, The Luxi Society and many more to come!

What tip would you give women who are starting a business?

Never question your ability. We business owners possess a special gift: gumption.

With that, you have most of what you need. Keep going. Learn and augment your business through challenge.

Luxi

Krista Medlock

Dallas, Texas Savvy. Creative. Intelligent.

Luxi is an experiential and lifestyle brand-alliance marketing company. With special emphasis on prestige and luxury brands, Luxi is the moxie of original brand marketing events executed with dynamic brand exposure, strategic thought/idea partnering and effective brand collaborations. Having had events featured on national television and print publications, Luxi events draw attention and loyal support. The Luxi experience is peerless and unforgettable. Each event is founded with creative intelligence, market savvy and proprietary panache.

132

Dallas

Specialties: Brand Marketing and Promotional Events 214.989.3310, 214.516.1709 theluxiexperience.com krista@theluxiexperience.com facebook.com/theweekenderdallas Twitter: @luxiexperience

Who is your role model or mentor?

“It takes a village...” Thank-you to every woman business owner who paved the way. Much of my courage and tenacity is elevated by watching you succeed. And, my mom.

What is your biggest fear?

Not learning to stop enough to enjoy the journey. I don’t want to miss one moment of it!

What do you like best about owning a business?

The freedom to make decisions based on my own ethics and values, and the freedom to balance my life the way I choose.

What motivates you on a daily basis?

Honoring my purpose and the opportunity to become a better person and professional every day.

133

Photos by Matt & Julie Weddings

What tip would you give women who are starting a business?

Never give up! You may start out small, but if you keep networking and putting yourself out there, you will make it!

Lyndsey Jones

What is your motto or theme song?

My motto is “Believe in possibilities.”

I believe that if you have the heart to do something that you’re passionate about, there is nothing stopping you.

What is your biggest fear?

Regret. I want to live life with no regrets, so I try to take up every possible opportunity that comes my way.

Lyndsey Jones

Specialty: Vocal/Piano Performance 214.535.8416, lyndseyjones.com facebook.com/lyndseyjonesmusic Twitter: @lyndsey_jones

Dallas, Texas Captivating. Entertaining. Sultry.

Lyndsey Jones combines her soothing voice with charming stage presence to create a tranquilizing atmosphere as she performs the best of Alicia Keys, Elton John, Lady Gaga and more. She offers an evening of classic and contemporary arrangements sure to please music aficionados as well as casual listeners. Lyndsey can be found in several locations around Dallas, including Terilli’s, The Library Bar and Seasons 52.

134

Dallas

135

Matt & Julie Weddings Dallas, Texas Romantic. Modern. Charming.

Matt & Julie Weddings is a husband-and-wife photography team. Newlyweds themselves, Matt and Julie focus on bright, natural light photography that captures and conveys the raw emotion and joy of people in love.

Specialties: Weddings, Engagements and Bridals mattandjulieweddings.com Twitter: @mattjulienorine Instagram: @julienorine facebook.com/MattandJulieWeddings

What tip would you give women who are starting a business?

Surround yourself with other entrepreneurs. I am a strong believer in community and have experienced the encouragement that comes from people who are pursuing their dreams just like we are.

Julie Norine Photos by Matt & Julie Weddings

136

Dallas

Who is your role model or mentor?

My dad. He has never been afraid to chase his dream of owning his own business, and because of that, he’s very successful and has a blast doing what he loves.

What place inspires you?

Disneyland. To me the Disney brand is everything romantic, playful and creative.

I absolutely love it and the way it speaks to my imagination, and the kid in me.

137

Photos by Kelly Rucker Photography

What are your most popular products or services?

Wills, trusts, corporate formations and transactions.

What do you like best about owning a business?

Feeling like I have a direct impact on people’s lives. Being the person my clients call when they need help.

Ashley E. McMillan

What motivates you on a daily basis?

Being grateful I get to do what I love. I truly enjoy helping people navigate through legal issues and solving problems. My clients motivate me to be at my best.

The McMillan Firm, P.C. Preston Center, Dallas Personalized. Creative. Professional.

The McMillan Firm, P.C., is the perfect firm for individuals and families seeking personalized and quality representation. Focusing on estate planning, probate and corporate matters, Ashley McMillan is committed to treating clients with respect and sensitivity, providing a professional and individual approach to each unique situation. She truly values the trust you place in her firm.

138

Dallas

Specialty: Personalized Legal Representation By appointment: 5944 Luther Lane, Ste 750, Dallas 214.217.4472, mcmillanpc.com

139

Megan Adams Dallas, Texas Distinctive. Evolving. Swanky.

Megan Adams, artist and textile designer, creates original paintings and unique fabric designs. Inspired by patterns and textures in the natural world, first she either draws or paints to come up with the imagery, and then applies her earthy abstractions to a variety of functional items including tech accessories, dinnerware, pillows and fabric by the yard.

Specialties: Pillows, Paintings, Fabric by the Yard 214.793.4113, meganadamsdesigns.com Twitter: @madamsdesigns facebook.com/meganadamsdesigns linkedin.com/in/megan-brooks

What do you like best about owning a business?

Being able to do what I am passionate about on a day-to-day basis, and the creative freedom it allows for in my work.

Megan Adams Brooks

How do you relax?

Going to the lake on weekends with family. Also, reading a good book.

What place inspires you?

Patterns in nature; I recently went to the Virgin Islands and have been very inspired by sea life.

140

Dallas

Photos by Matt & Julie Weddings

What is your biggest fear?

I am not a very fearful person, which I think works to my benefit in my business because it allows me to take risks.

141

Mom Corps Dallas

What are your most popular products or services?

Our candidates align with our mission: professional women (and men!) who engage in their jobs, focus on getting it done and doing it well and strive for work/life fit.

Cindy Strand Yared

Dallas, Texas Trusted. Passionate. Engaged.

Mom Corps Dallas is a national search/staffing firm that focuses on the Dallas/Fort Worth market. Through the Mom Corps network, they offer the ability to place candidates through direct owner-candidate relationships in 20 major markets across the United States. With Mom Corps, companies gain a competitive advantage and are able to adapt easily to changing hiring—be it full-time, part-time, permanent, project-based or contract.

What place inspires you?

The young women of tomorrow in our schools, colleges and professional organizations provide my inspiration.

You need only to watch and listen to know that they have no limits.

Specialties: Search and Staffing for Professionals 214.649.1388, momcorpsdallas.com facebook.com/momcorpsdallas, Twitter: @momcorpsdallas linkedin.com/in/cindystrandyared

142

Dallas

Photos by Katie Cassidy Photography

How do you relax?

Running, cooking with my children, playing tennis, reading and sharing special moments with friends are my go-tos for relaxing.

143

Movida Boutique Uptown, Dallas Flirty. Trendy. Fun. Movida Boutique offers contemporary styles that fashion-driven women crave.

Movida appeals to women who seek current fashion trends at an affordable price point. Movida always has a fresh array of style choices in order to offer its fashionsavvy customer the opportunity to dress flirty, sexy, glamorous or casual at times.

Who is your role model or mentor?

Successful entrepreneurs who started with almost nothing. My father who came to America with nothing and accomplished so much. Love you, Dad!

Gladys Contreras-Gonzalez

What place inspires you?

People-watching in Los Angeles always inspires my passion for fashion. New York City, for all its amazing storefront windows.

What do you CRAVE? Time, sleep and a vacation!

144

Dallas

Photos by Elle Parks Photography

What tip would you give women who are starting a business?

Be humble, and appreciate the small accomplishments. Always have small goals to help lead you to the big ones; this will help you stay focused.

Specialty: Contemporary Women’s Apparel 5321 E Mockingbird Ln, Ste 130, Dallas 214.823.8180, shopmovida.com facebook.com/MovidaBoutiqueDallas

145

Naila Malik, MD Dallas, Texas Dedicated. Compassionate. Comprehensive.

Naila Malik, MD offers comprehensive services and individualized solutions for acne, cosmetic skincare and weight loss. At Naila Malik, MD, what matters most are the results. And if your care isn’t as effective as it could be, Dr. Malik will modify your regimen to improve outcome. In short, their professional team strives to give you your best chance for the results that you want.

For all media requests, contact PLAN B PR at alison@planb-pr.com.

What are your most popular products or services?

Medical weight loss, liquid face-lift and CO2 fractional laser resurfacing. Our acne skincare products and treatments are unconventional and have led to betterthan-average results for most patients.

Specialties: Acne & Cosmetic Skincare, Medical Weight Loss 888.210.9693, nailamalikmdskin.com Twitter: @nailamd

What tip would you give women who are starting a business?

Persistence and perseverance are the keys to success. If you make up your mind to achieve something meaningful, don’t let anyone or anything stop you.

Naila Malik, MD

146

Dallas

What do you CRAVE? Success, in achieving both personal and professional goals, which is a moving target. I consider myself a student of life and strive to be a better individual every day.

147

Nan Lee Jewelry McKinney, Texas Inspiring. Meaningful. Timeless.

Step inside Nan Lee’s stunning boutique, and you are instantly captivated by delicate and timeless jewelry created in-house and by artists from around the world. The perfect destination for the perfect gift, Nan Lee Jewelry has something beautiful for everyone.

Specialty: Jewelry 106 W Virginia St, McKinney, 972.540.2739 nanleejewelry.com, Twitter: @nanleejewelry facebook.com/nanleejewelry

What is your motto or theme song?

Live a balanced life: learn some and think some and draw and paint and sing and dance and play and work every day some.

Photos by Elle Parks Photography

148

Dallas

What tip would you give women who are starting a business?

Write down your vision and plan.

When obstacles come up or when you’re feeling distracted, go back to your vision statement and stick to it!

Nan Lee

What motivates you on a daily basis?

My wonderful customers. Knowing that my jewelry is a part of someone’s special occasion or milestone makes me strive for excellence in every part of my business.

149

Natalie Pitts Photography Dallas, Texas Modern. Real. Visionary.

Natalie Pitts is a professional photographer in the Dallas–Fort Worth area specializing in portrait and wedding photography. She has a simplistic style, while also adding a touch of originality and creativity to every image. Capturing the realness and true personalities of her subjects is what she loves the most. Natalie Pitts Photography provides clients with quality images that they can enjoy for a lifetime.

Specialty: Photography 972.342.9529 blog.nataliepittsphotography.com Twitter: @NataliePPhoto

What tip would you give women who are starting a business?

Participate in networking events and get to know people in your industry.

My business wouldn’t be where it is now if it wasn’t for the friendships I’ve made through networking!

What is your biggest fear?

I’ve always been afraid of driving behind car carriers on the highways because one of the cars might not be attached correctly and fall off right in front of me!

Photos by Natalie Pitts

150

Dallas

Natalie Pitts

What do you CRAVE? Traveling! Traveling! Traveling!

I love visiting new places and experiencing other cultures!

151

New Friends New Life Dallas, Texas Encouraging. Empowering. Effective.

Abused, abandoned and exploited... until finding New Friends New Life. NFNL offers holistic, transformational healing from domestic sex exploitation. Sex trafficking preys on the most vulnerable—young girls—abused in childhood, thrown away as teens and exploited as women. Join the Circle of Friends, a group of volunteers helping with clients or with special events such as the WINGS Luncheon, Golf Classic or Home Tour.

Specialties: Transforming Women’s and Children’s Lives 214.965.0935, newfriendsnewlife.org Twitter: @nfnlnews, facebook.com/newfriendsnewlife linkedin.com/in/newfriendsnewlife

What are your most popular products or services?

Rescuing and restoring the lives of victims of domestic sexual exploitation and trafficking. NFNL helps women overcome abuse, addiction and poverty by providing education, job training, mental health and spiritual support.

Photos by Elle Parks Photography

152

Dallas

Katie Pedigo

What tip would you give women who are starting a business?

Join the movement to end sexual exploitation. NFNL partners with local businesses to offer employment opportunities. You can help by offering permanent placements, temporary assignments and internships.

153

Photos by Elle Parks Photography

What are your most popular products or services?

Nine-Eighteen specializes in engagement rings, wedding bands, celebration rings and fashion jewelry for both men and women from a group of fresh, innovative designers and our own custom creations.

What do you like best about owning a business?

I like knowing that I’m responsible for my successes and failures. I’m not waiting on someone else to validate my worth.

Specialties: Fine Jewelry, Loose Diamonds and Gemstones By appointment: 3131 Turtle Creek Blvd, Ste 915, Dallas 214.252.1919, nine-eighteen.com, Twitter: @9Eighteen facebook.com/nineeighteenjewelry

Kim Burgan

What do you CRAVE? Freedom: the freedom to choose to do what I want to do, to have the family I’ve always wanted and to marry the man of my dreams!

Nine-Eighteen Turtle Creek, Dallas Timeless. Artistic. Distinctive.

Nine-Eighteen is Dallas’s newest boutique jewelry experience. Located on Turtle Creek, Nine-Eighteen offers customers a comfortable, intimate setting for a memorable shopping experience. It’s not about the next commission or the ten other shoppers hanging around; it’s all about you. And then, there are the jewels... Nine-Eighteen offers distinctive, eye-catching jewels for every price range: from classic, understated pieces to the over-the-top bling-tastic.

154

Dallas

155

Noble Grace, LLC Dallas, Texas

Who is your role model or mentor?

My mother for teaching me grace and compassion while instilling a fierce work ethic in all that I do! My husband for his love, support, guidance and reality checks: all are invaluable.

Darla S. Bell

Experienced. Passionate. Effective.

Noble Grace is an energy-consulting firm that works with oil and gas companies in the area of regulatory compliance. Noble Grace specializes in Department of Transportation regulations, and their services are designed to satisfy the needs of a dynamic energy industry in the midst of today’s challenging business and regulatory environments.

What is your motto or theme song?

Two people in my career have said phrases that have stuck: “Slow and steady win the race,” and “you are either making me money or costing me money.”

Photos by Matt & Julie Weddings

What do you CRAVE? More time to love and accomplish what God’s will is for my life. Leaving a legacy that’s not related to work.

156

Dallas

Specialties: Regulatory Compliance and Consulting for Oil and Gas Companies 817.419.0001, noblegrace.co, Twitter: @dsbelltexas facebook.com/NobleGraceLLC

157

“Stay true to yourself... always.

Don’t compare yourself! It’s not the end of the world if you make a mistake. Don’t take every opportunity that comes your way. Breathe and pray.”

—Darla S. Bell of Noble Grace, LLC

Photo by Matt & Julie Weddings

Occhiali Modern Optics University Park, Texas Distinctive. Sophisticated. Current.

Occhiali Modern Optics helps clients find the perfect luxury eyewear for their faces, personalities and lifestyles. Their staff is made up of trained opticians who are fashion-savvy and informed. Occhiali Modern Optics strives to help you project your image with the perfect eyewear.

Specialty: High-end Fashion Eyewear 8300 Preston Road, Ste 310, University Park, 214.368.2777 occhialimodernoptics.com, facebook.com/occhialimodernoptics

What are your most popular products or services?

Handmade, high-quality eyewear. We pride ourselves in creating a memorable eyewear-fitting experience, filling complex prescriptions and presenting an unmatched eyewear showroom.

Photos by Matt & Julie Weddings

160

Dallas

What tip would you give women who are starting a business?

Allow your vision and your inspiration to bring your business decisions into focus.

Lisa Methvin, owner, with Sara McDaniel, ABOC, manager

What place inspires you?

Yellowstone National Park.

With its massive grandeur, it humbles all with its beauty.

What do you CRAVE? Time. Does anyone have enough?

161

“Our motto is ‘learn from the past, live in the moment, create your own destiny.’”

—Lisa Methvin and Sara McDaniel of Occhiali Modern Optics

Photo by Matt & Julie Weddings

Old Kinderhook Productions Dallas, Texas Interactive. Organized. Timely.

Old Kinderhook Productions designs websites and online tools to empower businesses to connect with the 21st-century consumer. Old Kinderhook uses a clearly scheduled, approachable process to guide clients from the “I need a website!� phase through the launch of a custom, completed site.

What tip would you give women who are starting a business?

Seek out and maintain a network of professional contacts. Not only will they provide you with valuable advice for your business, but they will also be a source for your clients.

Lauren Henry

164

Dallas

Who is your role model or mentor?

My father. Over the years I have watched him start up and grow several successful companies. I learned so much, but admit I still keep him on speed dial.

Photos by Kelly Rucker Photography

What are your most popular products or services?

Our WordPress sites are by far the most popular. WordPress is currently the #1 content management system worldwide, powering more than 73 million websites!

Specialties: HTML, WordPress and E-Commerce Websites 469.964.9382, oldkinderhook.net Twitter: @L_M_Henry, linkedin.com/in/laurenmhenry

165

Park Cities Dance Park Cities, Dallas Expressive. Fun. Contemporary.

Park Cities Dance is DFW’s first metropolitan dance and theater studio complex, where students aged 18 months to adults enjoy top arts instruction in airy world-class facilities. Patterned on the great schools in New York and London, with classes ranging from ballet to film acting to opera, more than 700 Dallas children and adults elect to study only or study and perform, no matter their age and ability.

166

Dallas

Upper left photo by Jacqueline Porter, upper middle photo

by Blair Chambers, lower left and upper right photos

by Tracee Bennett, portrait by Miranda Pereyda

Specialties: Dance, Singing, Acting and Dance Fitness 7979 Inwood Rd, Stes 101 and 201, Dallas, 213.357.8888 parkcitiesdance.com, Twitter: @ParkCitiesDance facebook.com/parkcitiesdance, linkedin.com/in/jacquelineporter

What are your most popular products or services?

Award-winning classical ballet for students aged 18 months to adults (beginner to professional) is #1, with musical theater, hiphop, acro, singing, parties, wedding dances, party entertainment and flash mobs at #2!

What motivates you on a daily basis?

I’ve always had an inner fire. But when I started this business (knowing not one person in Dallas), belief that I could offer something wonderful sustained me through the difficulties.

Jacqueline Porter

What is your motto or theme song?

The Laverne and Shirley theme song! Nothin’s gonna turn us back now, Straight ahead and on the track now. We’re gonna make our dreams come true, Doin’ it our way!

167

Photos by Katie Cassidy Photography

What tip would you give women who are starting a business?

Know your market and understand your customer. Find a unique niche.

Stay true to yourself and do not lose sight of your purpose.

Penny Crosson

What do you like best about owning a business?

I love knowing that my business is built on my integrity and the things which I am truly passionate about.

What inspires you?

I love to empower others by helping them find ways to enhance beauty and energy in their life. It is empowering to lead people to solutions for their individuality.

Penny Crosson Dallas, Texas Engaging. Professional. Empowering.

Penny is creative, captivating and a breath of fresh air in the beauty industry. She brings over 25 years of professional services and regimens to this exciting ever-changing industry. She has a graceful approach with realistic methods and cost-saving solutions that bring empowerment to anyone. Looking and feeling your best is essential to succeeding in every area of your life.

168

Dallas

Specialties: Makeup, Skincare, Consultations, Classes, Events 972.835.3752, pennycrosson.net Twitter: @pennycrosson1, linkedin.com/in/pennycrosson

169

Pieces Highland Park, Dallas

What tip would you give women who are starting a business?

You must put your business first. If you can’t be there for your business, then you can’t expect it to be there for you.

Eclectic. Affordable. Classic.

Pieces is a contemporary women’s clothing boutique located in Snider Plaza. The owners are two close-knit sisters from Houston who graduated from Louisiana State University. They aim to bring a mix of Southern charm and big city into their store with fashion-forward styles and wallet-friendly prices for all age groups.

Who is your role model or mentor?

Our parents. They have always taught us to believe in ourselves, and they gave us the confidence to do anything in life.

How do you relax?

Lacy: I like to cook with a glass of wine by my side and Fleetwood Mac playing in the background.

Julie: Sitting on my balcony with a glass of wine.

What place inspires you?

Home: where we relax, recharge and discover new ideas to grow our business.

Photos by Matt & Julie Weddings

Lacy and Julie Thomas

170

Dallas

Specialty: One-stop Shopping 6723 Snider Plaza, Dallas, 214.265.7802 piecesclothingboutique.com, Twitter: @Piecesclothing facebook.com/piecesclothingboutique

171

Pilates Connection Park Cities, Dallas Inspiring. Personal. Healing.

Pilates Connection is more than a Pilates studio, it’s a therapeutic experience. From the spa-like environment to the highly skilled and medically knowledgeable instructors, clients are rewarded with an overall body and mind transformation. Providing the classical system of Pilates along with the new and innovative Redcord functional training system, Pilates Connection offers clients the most effective and efficient method in achieving overall health.

What are your most popular products or services?

Private one-on-one sessions are still the most popular due to the individual attention for the client. Reformer and Redcord classes are the most popular classes.

Kerri Nelson

172

Dallas

What motivates you on a daily basis?

My clients. The best part of this business are the people. Working with different bodies, assisting each one in meeting their specific goals and seeing the rewards they get.

Photos by Natalie Pitts

What do you like best about owning a business?

Realizing there was a need and watching my vision come to life. It’s very rewarding to see the benefits and impact it has on people’s lives.

Specialty: Pilates By appointment: 6043 Sherry Ln, Dallas, 214.668.6469 pilatesconnection.co, Twitter: @pilates_CX facebook.com/PilatesConnection

173

PLAN B PR Dallas, Texas Committed. Loyal. Passionate.

As a boutique public relations firm, PLAN B PR services a roster of clients that exist at the intersection of sports, food, design, philanthropy, hospitality, entertainment and fashion. With an emphasis on PR, events and other non-traditional marketing, PLAN B PR is dedicated to growing the company brand. From grand openings to branding, marketing and public relations, they target all aspects of the industry in order to achieve their clients’ goals. Photos shown are examples of the exemplary work PLAN B PR executes.

What tip would you give women who are starting a business?

Be confident and focused. Work hard, and don’t pass up any opportunity. Be true to yourself and follow your heart. Keep it simple!

Specialty: Public Relations By appointment: 3625 N Hall St, Ste 530, Dallas 214.577.2965, planb-pr.com, Twitter: @planbpr facebook.com/PLANBPublicRelations, linkedin.com/in/bricrum

Photos on opposite page by Shana Anderson

174

Dallas

What do you like best about owning a business?

Having the freedom to make my own decisions that are best for our clients and partners. It feels amazing to give my team an opportunity to have a successful career.

Bri Crum

How do you relax?

Having cocktails with friends, going to my mom’s house on the lake and decorating my house. And getting out of Dallas to travel!

175

“I crave success and ownership. Feeling empowered as a woman is a great feeling... all women should feel that way.”

—Bri Crum of PLAN B PR

Photo by Shana Anderson

Photos by Natalie Pitts

Specialty: Comprehensive Dentistry By appointment: 1112 N Floyd Rd, Ste 6B, Richardson 972.907.8157, DrPrewitt.com, facebook.com/DrPrewitt

What tip would you give women who are starting a business?

Do whatever you can to incorporate your personality. Don’t try to be someone you’re not because authenticity is contagious and attractive.

What motivates you on a daily basis?

I am energized by the diversity of personalities I get to see each day, and love the opportunity to connect and learn from so many different people.

Regan Prewitt

Prewitt Family Dentistry

How do you relax?

I love to cook and try new recipes! The food network has changed my life.

What place inspires you?

The Dallas Arboretum because it’s a place where I can relax, be surrounded by beauty and remember it’s not all about me.

Richardson, Texas Friendly. Ethical. Thorough.

Prewitt Family Dentistry is a place where all basic dental needs can be met for all ages, especially kids! Dr. Prewitt is a third-generation dentist who’s passion is creating an atmosphere of trust and comfort with her patients. Her staff accommodates Spanish, Hebrew and Russian speakers, too!

178

Dallas

179

Primp

Salon*Boutique*Garden

What do you like best about owning a business?

The joy that comes from making people happy!

McKinney, Texas Stylish. Unique. Creative.

Primp is focused on your every need. Whether you are in need of a new hairstyle or wardrobe, a relaxing hand or foot treatment or are simply searching for the perfect gift, let the Primp staff “primp� your life gorgeous! Their house-made, all-natural scrubs and lotions are available for purchase in the boutique.

Also, take your pick of the unique and beautiful, repurposed planters on display throughout the store.

How do you relax?

In a quiet rural place, simply meditating on the beauty of nature, on the beach with a book listening to the waves crash, gardening or crafting.

What do you CRAVE? Time with my kids, good health, peace, love and laughter.

What tip would you give women who are starting a business?

Go with your first instinct, and always believe in yourself!

Photos by Elle Parks Photography

Jeny Honea

180

Dallas

Specialties: Natural Nail Care, Hair, Gifts, Unique Planters Boutique & Garden: 114 S Tennessee St, McKinney, 972.542.2775 Salon & Spa: 116 S Tennessee St, McKinney, 972.542.2775 primpsalonboutique.com, facebook.com/primpsalonboutique

181

Random Lakewood, Dallas Unexpected. Quirky. Fun. Random is a treasure chest of a shop that holds a plethora of distinctive and unusual objects to add oomph to your home or to bestow upon your best friend. Complimentary gift wrap is always finished off with a handtied bow. The family-owned business is proud to offer handmade goods from local artists and will always pick “Made in the USA” over imported merchandise.

What motivates you on a daily basis?

Pride.

What place inspires you?

Other people’s homes. I am so intrigued by other peoples’ style, and how they showcase their family treasures.

Shelley Hearne

182

Dallas

What do you like best about owning a business?

When a customer “gets it,” understands our concept and appreciates our efforts and services.

Photos by Matt & Julie Weddings

How do you relax?

Would you believe flea markets? Especially with India, my 16-year-old daughter. We love to hunt and gather, and she has a keen sense when it comes to picking.

Specialties: Unique Home Accessories and Gifts Hillside Village Shopping Center, 6465 E Mockingbird Lane, Ste 366, Dallas 214.827.9499, shopatrandom.com, facebook.com/ShopAtRandom Twitter: @shop_at_random

183

Ruthie’s Rolling Cafe Dallas, Texas Tasty. Fun. Nostalgic.

Ruthie’s Rolling Cafe is a grilled cheese food truck offering the best melt-in-your-mouth grilled cheese sandwiches to the DFW area. It’s a fact that everyone loves a great grilled cheese sandwich; the ultimate American comfort food! Ruthie’s takes Grandmother’s nostalgic cheesy recipes and prepares them with love in a “kitchen on wheels.”

Specialty: Gourmet Grilled Cheese Sandwiches ruthiesrollingcafe.com, Twitter: @ruthiesrolling facebook.com/ruthiesrollingcafe

What are your most popular products or services?

Our grilled cheese sandwiches are amazing. You can’t beat our Patty Melt with grilled onions on sourdough or our chicken, mozzarella and pesto—yum!

Photos by Matt & Julie Weddings

184

Dallas

What tip would you give women who are starting a business?

Set realistic, attainable goals and stay the course.

Ashlee Kleinert

What do you like best about owning a business?

Every day is a new adventure.

What do you CRAVE? Crepes! By the way, our crepe truck is coming soon!

185

Say it with Sugar Cake Shop

What tip would you give women who are starting a business?

Make sure you have a great support team and talents of all kinds so that you can create a successful business.

Wylie, Texas Hip. Scrumptious. Artistic.

Say it with Sugar is your one-stop shop for all your sugar needs, from desserts to whimsical cakes. All of their creations are handmade on-site with the finest ingredients to maintain the freshest products. Cakes are all custom-created for your special events. Say it with Sugar is located in historic downtown Wylie, so come down, check them out and pick up some goodies to go.

What do you like best about owning a business?

We love being in control of our own success and having the freedom to surround ourselves with a positive environment.

Photos by Natalie Pitts

Melanie Borges and Monica Whitaker

Who is your role model or mentor?

Our mother has always been our role model. She has overcome tremendous obstacles to support us and make us the women we are today.

186

Dallas

Specialties: Baked Goods, Custom Order Cakes, Cupcakes, Chocolates 106 N Ballard Ave, Wylie, 972.442.3613 sayitwithsugar.com, facebook.com/sayitwithsugar

187

She Reigns Dallas, Texas Fashionable. Functional. Chic.

She Reigns makes fashion-forward outerwear that will keep you dry and fabulous as you embark on all your journeys—great and small. She Reigns creates jackets that are as functional as they are fabulous. Based in Dallas and made in the USA.

Specialty: Fashion-forward Rainwear shereigns.com, Twitter: @Shereignsstyle facebook.com/SheReignsStyle

What tip would you give women who are starting a business?

It comes with challenges and bumps in the road, but take it one day at a time and you will figure it all out.

Photos by Blake Towsley, except portrait

by Matt & Julie Weddings

188

Dallas

What do you like best about owning a business?

We love the challenge of offering such a special product. We want our name to become synonymous with fashionable rainwear and help you look chic while you stay dry.

Cathy and Jenica Williamson

What place inspires you?

Home, because it’s the place where we can totally be ourselves.

189

SitterCentralDallas Dallas, Texas Innovative. Reliable. Creative.

SitterCentralDallas is an online service that simplifies busy life by providing reliable, trustworthy sitters and nannies in Dallas. SitterCentralDallas takes the worry out of finding the perfect candidate because each one is personally interviewed, CPR-certified, and background- and reference-checked. SitterCentralDallas is the worry-free way to keep a household running smoothly. They provide full-time, part-time or help when in a bind.

What are your most popular products or services?

Placing babysitters, semi-permanent and permanent nannies into busy households.

What tip would you give women who are starting a business?

Determination is key: creating a business may take longer than expected. Your business model must be solid enough so that word-of-mouth referrals can drive the business to a successful level.

190

Dallas

Photos by Catie Ronquillo

Specialty: Childcare Services 214.697.5846, sittercentraldallas.com facebook.com/SitterCentralDallas, Twitter: @sittercentral linkedin.com/in/rlogan317

Rachel Logan and Erica Shaw

What do you like best about owning a business?

There are no limitations to creativity, to levels of success or the amount of earning potential. You also have the ability to contribute and leave a positive mark on society.

191

Social Shots Photo Booth McKinney, Texas Entertaining. Memorable. Nostalgic.

Social Shots offers unique photo and video booth rentals for weddings, holiday parties, birthdays and corporate events. A modern design paired with the old-school charm of a traditional photo booth embedded with the latest technology enables guests to enjoy unlimited photos, HD video messaging, silly props, the fun of building a one-of-a-kind guestbook and DVD as a lasting keepsake.

What tip would you give women who are starting a business?

Find a mentor early on who will guide you and support you along the way, and if you make a mistake, learn from it and be better because of it.

What is your biggest fear?

Not following my dreams out of fear of failure. Life has so many amazing things to offer, and I want to experience as much of it as possible.

192

Dallas

Photos by Catie Ronquillo

Specialty: Photo/Video Booth Rentals 865.272.9249, socialshotsphoto.com facebook.com/socialshots, Twitter: @socialshots

Angela Pasetes

What place inspires you?

Nature, it brings me back to my childhood and reminds me of all God’s beautiful creation. The peace of the quietness refreshes my soul and is very inspiring.

193

Photos by Apryl Ann Photography, except lower right photo (opposite page) by Sarah Kate, Photographer

Southern Fried Paper Dallas, Texas Artistic. Elegant. Luxurious.

Southern Fried Paper specializes in custom invitations and event branding for high-class affairs. Everything from paper selection to the printing process is tailored to each unique event. Every design is truly one-of-a-kind, and the creative team takes pride in attention to detail. The studio’s innovative stationery has been featured around the world in publications such as Martha Stewart Weddings, Southern Living Weddings and Brides Magazine (UK).

194

Dallas

What are your most popular products or services?

Custom wedding invitations and corporate event branding. Our clients want a design that no one else will have. We also create coordinating event decor like menus and signage.

What motivates you on a daily basis?

I love seeing designs go from preliminary concepts to beautiful finished products that make an event unforgettable.

Chelsea Carpenter

What do you like best about owning a business?

The fabulous people I get to work with. I have met so many ambitious women driven by their enthusiasm and love of their craft.

Specialties: Event Branding, Custom Design, Invitations 214.919.0731 SouthernFriedPaper.com facebook.com/SouthernFriedPaper Twitter: @SFPdallas

195

“You must love what you do. If you’re passionate about it, then the late nights and hard work will pay off.”

—Chelsea Carpenter of Southern Fried Paper Photo by n.Barrett Photography

The Spa Bar Design District, Dallas

What tip would you give women who are starting a business?

Price your products and services based on the value you bring to each customer.

Don’t underestimate your worth.

What do you like best about owning a business?

I like knowing that every day I’m working toward my dream and my purpose in life.

What is your motto or theme song?

My motto is: No weeds, just seeds.

Fatesta Bateman

198

Dallas

What place inspires you and why?

I’m inspired by Barnes and Nobles. I love being around so much information and the great smell of coffee. It’s a great concept, and I love it.

Photos by Catie Ronquillo and Monica Salazar Photography

Versatile. Intimate. Contemporary.

Located in the Design District, The Spa Bar is a uniquely designed destination for private parties and VIP event services.

Specialties: Private Parties and VIP Event Services 1308 Conant St, Dallas, 214.716.0529, thespabar.com facebook.com/TheSpaBar, Twitter: @thespabar

199

Storyopolis Entertainment Dallas, Texas Unique. Community-minded. Respected.

Storyopolis Entertainment is an unrivaled showcase for contemporary art and illustrations from children’s picture books. It offers a uniquely reliable and reputable meeting place where the finest talents in the world of children’s books can connect with the virtuosos of the media/entertainment industry. Storyopolis Entertainment is a platform to promote literacy. It sponsors an Author/Illustrator Speaker Series and brings great literary celebrities to schools and libraries.

What is your motto or theme song?

Storyopolis Entertainment is where “Art Inspires Reading.” When a child’s mind is peaked with curiosity and delight over great art, the desire to read the words on the page blossoms.

Kristine Abramowitz

200

Dallas

What place inspires you and why?

The library. It can be the most magical and imaginative place on the planet that also builds your potential to succeed in school and life.

Photos by Claire McCormack

What motivates you on a daily basis?

Knowing that my work helps to inspire young children and their families to want to read. It opens up great possibilities for children of all different backgrounds and learning styles.

Specialties: Original Illustrations from Children’s Picture Books and Contemporary Art 214.796.6556, 818.441.2347 storyopolisentertainment.com, storyopolisart.com

201

Left photo by Claire McCormack, portrait by Elizabeth Lippman, lower right photo by Kristina Bowman

What are your most popular products or services?

Introducing and keeping brands relevant to consumers via strategic initiatives.

What tip would you give women who are starting a business?

Figure out what it is you love to do because owning a business becomes more than just a job—it’s your life.

What do you like best about owning a business?

Being able to do what I love every day, surrounded by people I care about.

Strauss Marketing Public Relations

Jenifer Strauss Dannhauser

What motivates you on a daily basis?

At first, it was learning as much as possible to achieve goals I set for myself.

At this point in my career, it’s sharing what I’ve learned with my team.

Dallas, Texas Dedicated. Unique. Inventive.

After many successful years as a project manager with a real estate group in Dallas, Jenifer branched out to start her own company, Strauss Marketing Public Relations, in 2001. Four years later, she expanded the company to NYC. Since then, the company has grown to represent clients in a range of industries including culinary, beauty, retail, fashion and business development in Texas, New York and beyond.

202

Dallas

Specialties: Marketing and Public Relations, Brand Development 214.352.6700, straussmarketing-pr.com facebook.com/jeniferastrauss, Twitter: @jeniferastrauss

203

Studio Ten 25

Specialty: Interior Design Studio Ten 25: 214.763.3040, studioten25.com Twitter: @studioten25, facebook.com/studioten25

Dallas, Texas

Shop Ten 25: 214.763.3040, shopten25.com Twitter: @shopten25, facebook.com/ShopTen25

Approachable. Stunning. Livable.

Studio Ten 25 was founded by interior designer Abbe Fenimore in 2007. Abbe’s experience began by representing interior finish products and has flourished from there, encompassing everything from furniture design to commercial and residential interiors.

Abbe’s style is an eclectic balance of vibrant color, a mix of rich materials and a true sense of space.

linkedin.com/in/studioten25

Shop Ten 25 Dallas, Texas

204

Dallas

Photos by Melanie Johnson, except portrait by Bret Sano

Colorful. Chic. Well-edited.

Shop Ten 25 is a collection of well-edited, highstyle pieces curated by Abbe. The exclusively online store ranges in style from glamour to rustic and from furniture to lighting and accessories. Thanks to Abbe’s keen eye, rare and hard-to-find designer style is right at your fingertips with a moderate price tag.

What tip would you give women who are starting a business?

Have a plan, and be prepared for it to change as your business grows! Having a direction for your business is a must, but being flexible will make you better.

What motivates you on a daily basis?

As cliché as the motivational sayings are, they really do work! I have a few in my office to remind me to keep going when I am ready to quit.

Abbe Fenimore

What place inspires you?

I love browsing through beautifully curated shops. Ceylon et Cie is one of my favorite places. I could spend hours taking in the unique pieces from around the world.

205

“All fear stands for is ‘false evidence appearing real.’ I constantly remind myself of the wonderful experiences I have had by facing my fears.”

—Abbe Fenimore of Studio Ten 25 and Shop Ten 25

Photo by Melanie Johnson

The Style House Frisco, Texas Hip. Trendy. Fun. The Style House is a place that incorporates “all things style” from salon services to photography and even a boutique where one can find jewelry, designer apparel and more. The Style House features the industry’s top professionals in hair color and cuts, blowouts and extensions, massage therapy, skincare, nailcare, makeup and eyelash extensions. And they serve homemade bread daily on their coffee bar!

What place inspires you?

California’s laid-back bohemian look. Off-the-shoulder tops, long hippie skirts and vintage jewelry are all things you will find here.

Amanda Embry

208

Dallas

What tip would you give women who are starting a business?

Learn time management and put it to good use. Someone will always need you for something, so make sure you have designated “office hours” that are off-limits.

Photos by Katie Cassidy Photography

What are your most popular products or services?

Haircuts and color, hair extensions, Brazilian blowouts, massage therapy, nails, skincare, eyelash extensions, makeup, waxing and photography.

Specialties: Salon and Spa Services, Designer Apparel 7127 Main St, Frisco, 469.287.2823 stylehousefrisco.com, Twitter: @7127main

209

Styled & Organized Living

What tip would you give women who are starting a business?

Jump right in. Your passion will carry you through trials and learning what you don’t yet know.

Dallas, Texas Organized. Efficient. Creative.

Styled & Organized Living organizes your living space and offers practical ideas for your home, image consulting and home staging. Leticia enjoys helping people take back their space while fine-tuning their image, all while utilizing stylish solutions because “Life is Better Organized”!

Who is your role model or mentor?

My mom has always been my role model. Her ability to become a published writer inspires me and shows me what an independent woman can accomplish.

Leticia Pfeiffer

What place inspires you?

Any cluttered area—I see the potential hiding underneath.

What do you CRAVE? A trip to my birthplace, Morocco!

Photos by Catie Ronquillo

Specialty: Professional Organizational Services 469.360.8696, StyledAndOrganizedLiving.com Twitter: @styledorganized facebook.com/styledandorganizedliving

210

Dallas

211

Susan Posnick Cosmetics Dallas, Texas Easy. Travel-friendly. Healthy.

Susan’s background as a celebrity makeup artist and skin cancer survivor inspired her to create a cosmetics line for real women in real life. Her products are fun to use and multipurpose, and they’ll go through security in their own mesh bag or they can be tossed into a tennis bag.

Sold the world over in prestigious spas, apothecaries, specialty retail stores, medical offices and airports, Susan Posnick makes you look better—naturally!

What do you CRAVE? Continued growth personally and in my business, more quiet breaths, designer vintage everything and red-soled shoes.

Susan Posnick

212

Dallas

What do you like best about owning a business?

The greatest joy comes from cultivating business and personal relationships, and knowing the satisfaction of developing unique products that simplify women’s beauty routines while protecting their skin from sun damage.

Portrait and upper left photo by Claire McCormack

What tip would you give women who are starting a business?

You can’t be good at everything, so find people to work with who are experts in their area and let them do their job.

And be prepared to make mistakes.

Specialties: Color Cosmetics and Natural Sun Protection 214.747.2111, susanposnick.com Twitter: @SusanPosnick, linkedin.com/in/susan-posnick

213

Photos by Katie Cassidy Photography

What tip would you give women who are starting a business?

Don’t overthink it—take the first step.

Surround yourself with people who inspire you. Find something you love—you need the passion to keep the perseverance.

Christie Kimbell and Deb Corley

Sweet Bee Candy Emporium Dallas, Texas

What are your most popular products or services?

Sweet Bee Candy Emporium offers a candy for every occasion. Our most popular products are our bulk items, branded candy, personalized favors and SweetCards.

What do you like best about owning a business?

The opportunity to build an experience and create products that truly make people happy.

Specialties: Sweet Candy, SweetCards, Bulk Candy and Favors 214.347.9006, sweetbeeemporium.com Twitter: @SweetBeeCandy

Unique. Meaningful. Inspiring.

Be sweet—everybody loves candy! From bulk candy to beautifully packaged gifts, Sweet Bee Candy Emporium is your one-stop shop for everything candy. Sweet Bee offers a variety of ways to add some sugar to your life. With over 100 different types of candy, sourced across the globe, Sweet Bee has a treat for every occasion.

214

Dallas

215

“We CRAVE those moments with friends and family when you feel a sense of peace and just know that everything is right with the world!”

—Christie Kimbell and Deb Corley of Sweet Bee Candy Emporium Photo by Katie Cassidy Photography

Sweet Firefly Gourmet Ice Cream and Candied Treats

What are your most popular products or services?

Customers love our unique flavors, such as Sea Salt Caramel, Bourbon Vanilla and Kooky Monster. SnoBalls—a combination of ice cream and shaved ice—are also hugely popular.

Richardson, Texas Inviting. Inspired. Unique.

Sweet Firefly showcases a unique variety of handmade ice creams and an array of delectable candies. Nestled in the heart of Richardson’s Canyon Creek neighborhood, this sweet shop also serves coffee, shaved ice year-round and other seasonal goodies. Sweet Firefly offers guests both simple goodness and a warm, welcoming environment.

What motivates you on a daily basis?

The smiles on our littlest customers’ faces! Looking out over a packed house and witnessing customers making connections, having fun, creating community. Watching life and love happen before our eyes.

Specialties: Handmade Ice Cream, Shaved Ice, Toffee, Candies 2701 Custer Parkway, Ste 810, Richardson, 972.635.5635 sweetfirefly.com, facebook.com/sweetfireflyrichardson

218

Dallas

Photos by Katie Cassidy Photography

Angie Conard and Patti Otte

What is your motto or theme song?

“The time to be happy is now.

The place to be happy is here.

The way to be happy is to make others so.” —Robert Ingersoll

219

Tannery & Company Wealth Management Richardson, Texas Passionate. Individualized. Independent.

Tannery & Company Wealth Management creates solutions designed to help clients live without financial worry or regret. Working in a true partnership, the firm informs and educates clients to make decisions to enhance their life. Relationships are personal, professional and based on passionate, individualized business approaches that translate client concerns, desires and goals into enriching life plans. Securities are offered through LPL Financial, Member FINRA/SIPC.

What are your most popular products or services?

Our planning service—not having a plan is like taking a road trip without a map or GPS. Your plan becomes the blueprint for your success.

220

Dallas

Photos by Kelly Rucker Photography

Specialty: Financial Guidance 2701 Custer Parkway, Ste 819, Richardson 214.239.4700, tannerywealth.com facebook.com/tannerywealth linkedin.com/in/TinaTannery

What tip would you give women who are starting a business?

Surround yourself with a strong support team. So you can always think like an owner even when you have to act like an employee.

Tina Tannery

What do you like best about owning a business?

Every day I get to make a difference in someone’s life. The excitement of creating a vision, implementing the vision and watching it become a reality is the best reward.

221

Tart Bakery Bluffview, Dallas

What are your most popular products or services?

Miniature pastries for events and weddings as well as cake balls, French macaroons and special occasion cakes are some of Tart’s most popular items.

Elegant. Decadent. Sweet.

Tart offers a wide assortment of desserts that are as mouth-watering as they are aesthetically divine. They have become known for flourless chocolate truffle cakes, cake balls and Parisianstyle French macaroons. For the indecisive shopper, or someone looking to appease a few different cravings at once, Tart provides a visually arresting assortment of delicious miniature pastries, including lemon meringue tartlets, ĂŠclairs and heavenly petits fours.

What do you CRAVE? I crave good food and family time. Some of the best memories we have are from the time spent when we’re all around the table.

Kristen Massad

What motivates you on a daily basis?

My family motivates me to work hard, and I love what I do, so it makes it easy to get going in the mornings.

Photos by Natalie Pitts

How do you relax?

I love to travel in order to get full relaxation and let my mind take a break.

222

Dallas

Specialties: French Pastries, Cakes, Cookies and Gifts 5219 W Lovers Lane, Ste B, Dallas 469.335.8919, tartbakerydallas.com

223

ThinkHaus Creative, Inc. North Dallas Innovative. Effective. Savvy.

ThinkHaus Creative is a service-oriented graphic design group providing smart communication for corporations, retailers, educational institutions and not-for-profits.

ThinkHaus guides clients through branding, marketing, print and interactive media while being mindful of environmental impact. Their nationally award-winning team of creatives delivers something extra: diversity of thought and experience that adds up to results.

Specialty: Graphic Design By appointment: 12655 N Central Expressway, Ste 317, Dallas 214.217.5300, thinkhauscreative.com facebook.com/thinkhauscreative, Twitter: @thinkhauscreative linkedin.com/company/thinkhaus-creative-inc

What do you like best about owning a business?

By taking responsibility and having the authority to back it up, we lay the foundation for our own success.

Elizabeth Fenimore and Dorit Suffness

What is your biggest fear?

People not realizing the importance of print materials for promoting their business, institution or cause. (And being forced to use the font Comic Sans.)

What motivates you on a daily basis?

Finding great, creative ideas in unexpected places.

224

Dallas

Portrait and upper right photo by Elle Parks Photography

What tip would you give women who are starting a business?

Keep your head up and your overhead down.

225

“Our role model is anyone who manages to do great work and balance life at the same time.”

—Elizabeth Fenimore and Dorit Suffness of ThinkHaus Creative, Inc.

Photo by Elle Parks Photography

Tsada Yoga Downtown, Dallas Healing. Unconventional. Inspiring.

A uniquely beautiful studio complete with creative, talented, nurturing teachers and a delightfully diverse clientele, Tsada offers an eclectic mix of fun and fundamentally strong yoga, Yogua Dao, T’ai Chi and meditation. Perhaps best known for its weekly YogaUnderground, a socially conscious and community-oriented class created to cultivate healing energies and vitality, Tsada unites us with Mother Nature and each other.

What do you CRAVE? A peaceful, happy mind because from a place of serenity and joy, challenges become adventurous and opportunities and successes are fully experienced and appreciated.

228

Dallas

Photos by Catie Ronquillo

Specialties: Yoga, T’ai Chi, Meditation 1409 S Lamar St, Loft 745, Dallas, 214.616.2450 tsadayogadallas.com, Twitter: @tsadayoga facebook.com/tsadayogadallas

Who is your role model or mentor?

Charlie, an absolutely beautiful and amazing woman who once asked me “and what is it you want to do?” And when I explained, she said “so when do we start?”

Barb Totzke

What is your motto or theme song?

A friend once said to me, “Drop your bucket where you are.” Although it sounds strange, it works for me. Envision ahead, and then start where you are.

229

Photos by Katie Cassidy Photography

What are your most popular products or services?

Websites, hosted and non-hosted blogs, Facebook and Twitter design, business e-mail networking, e-mail marketing and SEO. What tip would you give women who are starting a business?

Stay focused and true to who you are.

Really listen to the people who inspire and ground you. And have fun!

Mackenzie Turner

What do you like best about owning a business?

Being able to work from my laptop on the couch or outside on a beautiful day.

How do you relax?

A great massage and a glass of wine does it every time!

Turner Online Design Dallas, Texas Smart. Streamlined. Effective.

Turner Online Design has a knack for creating top-of-the-line websites or blogs for bargain prices. Specializing in SEO-friendly websites or blogs, Facebook and Twitter business pages, small business e-mail networking and e-mail marketing campaigns, Turner Online Design can help your small business or hobby grow to the next level.

230

Dallas

Specialties: Website Design, Online Marketing Presence 469.955.4173, turneronlinedesign.com Twitter: @tonlinedesign

231

Twenty-Two Fifty Interiors Sugar Land, Texas Timeless. Detailed. Innovative.

Twenty-Two Fifty Interiors was opened by a local mother/daughter team to house their dream of creating a design studio and retail space that inspired the imagination.

“Beauty is in the details,” and this designing duo gives attention to each detail in every project, whether it be a home in the Houston area or a vacation home. The retail space is filled with unique accessories, furniture and gifts. The recently launched online store allows shoppers across the country access to Teena and Lauren’s latest market finds, and offers free domestic ground shipping or in-store pickup.

What are your most popular products or services?

Our design services, which are tailored to every client, and our jewelry from designers such as VSA, Chan Luu and local designers.

232

Dallas

Photos by Tiffany Kowalski Photography, except portrait courtesy of UpClose Magazine

Specialties: Design Services, Furniture, Jewelry, Accessories 2250 Lone Star Drive, Sugar Land, 281.265.2250 twentytwofiftyinteriors.com facebook.com/TwentyTwoFiftyInteriors, Twitter: @2250interiors

What is your favorite part of owning a business?

As a mother/daughter team, the most rewarding thing is to see your dreams take flight... this is truly our dreams of over 10 years, and it’s finally a reality!

Teena and Lauren Caldwell

What is your motto or theme song?

“I’m a survivor!” People thought we were crazy for opening a new business in not the best of economic times, but we have survived, and we’re expanding!

233

Uptown Mediation McKinney, Texas

Who is your role model or mentor?

My mom and grandmother taught me that any obstacle can be overcome.

They showed me that learning should never end. They taught me to always stay humble and enthusiastic.

Fresh. Diverse. Motivated.

Uptown Mediation provides worldwide dispute resolution for families, businesses and communities. The headquarters is located in McKinney, Texas, with a second office in NYC. Also available worldwide and online. Owner Amanda Lipscomb put together a team of mediators who provide an unprecedented combination of peacemaking, leading the way for trends and expansion. Multilingual, day, night, weekend and online appointments are available.

What is your biggest fear?

My biggest fear is not consciously knowing my fears. Once I realize they are there, I can handle them and work on overcoming them.

What tip would you give women who are starting a business?

Truly connect and know people rather than just network. It will create lifelong supporters who are more than willing to share you and your business with other people.

Specialties: Mediation, Alternative Dispute Resolution 469.342.8825, UptownMediation.com facebook.com/UptownMediation Twitter: @UptownMediation linkedin.com/in/UptownMediation Photos by Catie Ronquillo, except portrait by Kelly Caldwell

Amanda Lipscomb

234

Dallas

235

WAAS Gallery East Dallas, Dallas

What are your most popular products or services?

Paintings, sculptures, mixed media, illustrations, prints and commissioned pieces are the most popular, but we also rent the space for wellness groups, wine tasting and connecting with the community.

Brandy Michele Adams

What tip would you give women who are starting a business?

Know what you are getting into.

Prepare the best you can. Have interns and great people working for you who have the same passion or dream. Separate work from home.

What do you like best about owning a business?

Creating, being a visionary, bringing others’ dreams to life, sharing, connecting and helping others heal through art.

236

Dallas

Photos by Natalie Pitts Art by David Carmichel, Eva Montealegre, Jonathan Ramirez, Kevin Lewis Fougerrousse and Josh King

Positive. Empowering. Creative.

Located in the epicenter of the recently reburgeoning Deep Ellum and Fair Park neighborhoods, WAAS Gallery is a unique and exuberant new voice within the Dallas art community. Their commitment to both the artist and a buyer-friendly platform sets WAAS apart. As a business, they are dedicated to showcasing exciting, relevant and innovative work from significant artists hailing from local and international markets.

Specialty: Fine Art By appointment only: 2722 Logan St, Dallas 626.731.LOVE (5683) waasgallery.com, brandyadamsmakeup.com, facebook.com/waasgallery, Twitter: @waasgallery

237

What tip would you give women who are starting a business?

Kelly: Get a website and an online presence. Find beneficial networking events, and start making connections!

Jenn: Cut out the time-wasters and focus on the profit-makers.

What place inspires you?

Kelly: The mountains. I am reminded how small I am in comparison to all creation.

Kelly Rucker and Jenn Sprinkle

What do you CRAVE? Jenn: More time, authentic friendships and inspiring others to pursue their dreams.

How do you relax?

Jenn: The spa and watching my favorite TV shows.

Kelly: Spending time with my husband and enjoying a glass of wine.

The {well} Summit Dallas, Texas Inspirational. Creative. Chic.

The {well} Summit is the vision of two entrepreneurs who have a passion to bring faith and work together. The {well} is a community of women entrepreneurs who love the Lord and desire to do work, life and love well... not perfectly but {well}. It is built through inspiration, education and resources, culminating in a fall conference that brings women together called The {well} Summit.

238

Dallas

Specialties: Community, Consulting, Education, Resources thewellsummit.com, facebook.com/theWELLSummit Twitter: @TheWellSummit

239

Photos by Natalie Pitts

Specialties: Baby and Children’s Clothing, Gifts, Photography 2014 S Goliad, Ste 138, Rockwall, 972.722.5911 wonderfullymadechildrens.com facebook.com/wonderfullymadechildrens

What tip would you give women who are starting a business?

Ask yourself, “What would you attempt to do if you knew you could not fail?”

What motivates you on a daily basis?

The satisfaction that my customers get from an awesome experience in the store. I come in contact with many situations, and it’s motivating to reflect on how I tackled each one.

Alison Nevans

What are your most popular products or services?

The NoseFrida and Padilily move out the door by the dozen—each a great gender-neutral gift. We are the baby and shower gift destination east of Dallas!

Wonderfully Made

Children’s Boutique & Photo Studio Rockwall, Texas Fun. Original. Devoted.

Wonderfully Made Children’s Boutique & Photo Studio features a unique experience. It’s a vintage-styled boutique with a modern portrait studio where the owner, Alison, hosts customtailored sessions for newborns, children and families. From the most unique or essential children’s fashions (sizes Preemie–14) and accessories to the newest baby product or diaper bag for Mom- or Dad-to-Be, Wonderfully Made definitely has something for everyone!

240

Dallas

241

Young Wealth Management Dallas, Texas Skilled. Practical. Professional.

Young Wealth Management’s commitment to professionalism and the cooperative development of unique, personal goals forms the foundation of any strong financial plan. A cornerstone of financial planning is the recognition that everyone’s economic and life situation is unique. Personalized service is essential when matching clients with the right financial products and services. Securities and advisory services offered through LPL Financial, a registered investment advisor, member FINRA/SIPC.

242

Dallas

Photos by Katie Cassidy Photography

Specialty: Wealth Management 214.785.2317, lpl.com/linda.young linda.young@lpl.com linkedin.com/in/youngwealthmanagement

What are your most popular products or services?

Individual financial, tax and retirement planning; evaluating investment and insurance products, asset allocation and client portfolio management; strategies planning for business continuity; transfer estate planning, wealth transfer and executive compensation planning.

Linda Young

What motivates you on a daily basis?

Creating a financial plan that reflects the owner’s stage of life, whether purchasing a first home, financing a child’s college education or planning for retirement.

243

Q&A What do you CRAVE?

Independence and peace.

Brenda McDonald of Cross Eyed Moose

10

Photo by Helmutwalker Photography

11

Fort Worth for Women (FOWO) 817.732.4440 fortworthretail.org

Shop. Local. Women.

Fort Worth For Women (FOWO), is a private business network serving local women retail owners based in Fort Worth. FOWO is dedicated to the principle of buying locally and building a family friendly, sustainable, healthy community. FOWO is committed to restoring and maintaining the personal service culture of quality retailers.

What are your most popular products or services?

Networking, mentoring and educating. We believe that by working together, we will be more successful than as individuals by delivering personal customer service that transcends price.

What is your favorite part about owning a business?

We believe that long-time residents can still be surprised with the depth and variety of our retail offerings.

What is your biggest fear?

The death of small local business.

What motivates you on a daily basis?

Keeping Fort Worth a vibrant city with great shopping diversity.

What is your motto or theme song?

We shop for what we love. We love where we live. We live where we shop.

12

Photos of the board by Helmutwalker Photography

What tip would you give women who are starting a business?

Go for it, find a mentor and be prepared, but remember that laughter is always the best medicine.

13

809 at Vickery 809 W Vickery Blvd, Fort Worth, 817.291.4249 atvickery.com

Unexpected. Industrial. Distinctive.

809 at Vickery is a raw, refined event venue located on the edge of downtown in the historic district, Fort Worth South. 809 at Vickery provides an intimate atmosphere with a unique, creative backdrop unlike any other location for events. It is an indoor/ outdoor venue for private parties, wedding ceremonies and receptions, rehearsal dinners, charity and corporate events, cocktail parties, photo shoots and more.

Q&A What tip would you give women who are starting a business?

Don’t bite off more than you can chew.

We have slowly, but steadily, taken steps to grow, and our goal has always been to have as little debt as possible.

What place inspires you and why?

Marfa, Texas. This west Texas town has two things that we love: cowboy culture and high art. Marfa is inspiring because it is both totally modern and perfectly rural.

Mary Rosebrough and Jane Gilcrease 14

Photos by Helmutwalker Photography

What motivates you on a daily basis?

Each other. Starting a business together has had its challenges, but at the end of the day, you don’t want to disappoint your sister. It has been a rewarding venture.

15

Photos by Janelle Lowrance

Q&A What tip would you give women who are starting a business?

Be passionate in what you do and let it show. Be cautious, but don’t be afraid to take chances.

What is your favorite part about owning a business?

The creative freedom that comes with being my own boss. I love forming lasting relationships with my employees, vendors and, most importantly, my customers.

How do you relax?

Hanging out with my husband and two dogs, going to see a movie, and shopping—believe it or not.

What do you CRAVE? I crave pedicures and a good Pinot Noir.

a.hooper & co.

Emily Korman Adams

4601 W Fwy, #216, Fort Worth, 817.348.9911

Current. Distinctive. Exclusive.

Named one of the “50 Best Stores in Texas” by Lucky magazine, a.hooper & co. offers clothing and accessories that are both wearable and on trend. For more than 12 years, a.hooper & co. has been stocked with contemporary brands appealing to the fashion-conscience shopper. With designers such as Madison Marcus, Genetic Denim, and Joie, a.hooper is the perfect destination for all things stylish.

16

17

A-Animal Clinic and Boarding Kennel 4990 W Vickery Blvd, Fort Worth, 817.731.1494 a-animal.com, Twitter: @a_animalclinic

Compassionate. Devoted. Individualized.

A-Animal Clinic and Boarding Kennel provides a friendly, progressive approach to the wellness and pampering of furry family members.

A-Animal Clinic is a four female doctor veterinary practice, with focus on client education and the nurturing and developing of the human-animal bond. Full-service Doggy Day Spa, Doggy Day Camp, and year-round boarding accommodations are also available to the four-legged guest.

Q&A What tip would you give women who are starting a business?

Balance is key to any woman owning a business. Stay focused, but realistic, and know that responsibilities and priorities may change as your business evolves and grows. Be flexible.

Photos by Helmutwalker Photography, except upper right (opposite page) by CJ Ponce

18

What is your favorite part about owning a business?

I love having the freedom and ability to manage my schedule, allowing dedicated family time.

Date nights, school and church activities, and nuturing friendships are more realistic now.

Who is your role model or mentor?

Definitely my mother. Growing up I watched a single mom struggle to maintain harmony and happiness among our family. My strong work ethics were born quite early.

Dr. Karen Spikes 19

Q&A What tip would you give women who are starting a business?

Have an inventory software. Learn early what are your hidden costs. Understand which taxes you will be responsible for. Interview everyone who handles your finances.

Photos by Kristin Greenlee

Alyce Jones

Who is your role model or mentor?

My role models are Oprah Winfrey, Barbara Walters and Norma Roby.

How do you relax?

I like traveling. I like riding my bike, being outside and going to the Cowboys games. I love art. I enjoy being around people and sitting around a fire. Going to church is wonderful.

What place inspires you and why?

America is wonderful because there are so many places that are so different from one another. There is so much history in this country to learn about.

adair eyewear / Trendy Readers 4701 W Fwy, Ste 200, Fort Worth, 817.377.3500 adaireyewear.com, trendyreaders.com

Unique. Trendy. Stylish.

Adair Eyewear continues to be the high-end specialty eyewear boutique of Fort Worth. With more than 30 years of experience, Alyce offers an array of designer frames, sunglasses and reading glasses for men and women with a good eye for style and design. Choose from the best and newest prescription lens technologies available. Come in and see the difference. They’ll be there to greet you with a smile!

20

21

Altered Couture 124 N Main St, Mansfield, 817.773.7302 myalteredcouture.com

Hip. Unique. Girly.

Altered Couture is a one-of-a-kind boutique designed for the hip mom. They are known for carrying trendy styles and the “cutest tees on earth.” In addition to tees, at AC you can find the perfect accessories to compliment any outfit, whether it be hand-made bling, custom hats and scarves, or flashy flip flops.

Q&A What tip would you give women who are starting a business?

Research, research, research. Take baby steps. Great things come to those who wait, and I think building a business slowly is the key to big rewards.

What place inspires you and why?

I am inspired by the small business owners around town who are doing the same as I am, living the dream!

Teri Collazo 22

What do you CRAVE? I crave the ability to make my customers happy. I hope that my boutique is the place they all want to come back to and the place they share with friends.

Photos by Helmutwalker Photography

Who is your role model or mentor?

Jo Dee Foster from Cutting-Up has been my inspiration for doing what I love, designing my tees and mostly just “going for it!”

23

Photos by Kristin Greenlee

Geri McNiece

Q&A Who is your role model or mentor?

My role model is Rayna McInturf, who developed the Hoopnotica® curriculum.

Through her, I found the hoop and received training. I’ll always be inspired by her wisdom, grace and integrity.

What motivates you on a daily basis?

It’s so exciting to share my passion for movement each day with the world! I’m so blessed to help and actually see people transform their lives through hooping.

What is your motto or theme song?

“Nothing is impossible, the word itself says I’m possible.”

—Audrey Hepburn

aRoundJoy at The HoopShack

How do you relax?

My hoop is the most relaxing place, believe it or not! It is so calming to gently hoop while listening to soft, tranquil music or sounds from nature.

2320 Superior Dr, Ste D, Arlington, 817.925.6625 aroundjoy.com, Twitter: @aRoundJoy, @TheHoopShack

Funky. Blissful. Lively.

At The HoopShack ®, the first and only all hoop warehouse in Texas, aRoundJoy ® founder Geri McNiece provides an experience towards physical and emotional wellness through the joy of hooping. In addition to offering hoopdance instruction, hoops and related merchandise, she also partners with local agencies, schools and businesses to share a fun way to get moving, get in shape, connect with others and reduce stress.

24

25

Artful Hand 812.738.8108 artful-hand.com, Twitter: @artfulhand

Enchanting. Imaginative. Rejuvenating.

Artful Hand is a hidden treasure online store filled with unusual and clever objects to adorn you and your home. At Artful Hand you are certain to find a gift for every occasion. They carry hand-cut tables and conversation-piece cabinets for your home and office, exquisitely handcrafted jewelry made by artisans and designers, as well as pottery, birdhouses, and mixed media collage artwork for your walls.

Q&A What tip would you give women who are starting a business?

Do your homework and jump right on in.

Every experience is a lesson learned.

What is your favorite part about owning a business?

I love it all—especially meeting clients and finding those perfect pieces. I love knowing that on the other end of that gift box is a happy face!

What place inspires you and why?

Art fairs always inspire me. So many ideas spring to my mind whenever I’m surrounded by all that creativity.

Perhaps that’s why I love my work!

Sarah Garrett 26

Photos by Kristin Greelee

Who is your role model or mentor?

I firmly believe that each person who comes into your life has something to offer.

27

Artisan Baking Co. 4900 White Settlement Rd, Fort Worth, 817.821.3124 Cowtown Farmers’ Market: 3821 Southwest Blvd, Fort Worth, 817.821.3124 artisan-baking-company.com, Twitter: @artisanbakingco

Fresh. Seasonal. Organic.

Artisan Baking Co. is a family-owned business that specializes in greattasting, handmade bread and baked goods. All items are made from scratch with local, seasonal and organic ingredients, many sourced from small family farms in north Texas. The bakers use time-honored techniques and all-natural ingredients for the most delicious and beautiful handcrafted breads and pastries, baked fresh for you every day. Amazing products, nice people.

Gwin Grogan Grimes

Q&A What tip would you give women who are starting a business?

Pursue your passion and never settle for second best. Avoid debt. Treat your employees well. Do business with as many other local businesses as you can. Give back. Have fun.

What is your favorite part about owning a business?

Being able to integrate my values into commerce; being my own boss; being a positive role model; being able to give back to my community.

Photos by Helmutwalker Photography

28

What place inspires you and why?

Cowtown Farmers Market. The farmers and artisans are passionate about what they do. Fresh produce, handcrafted cheese and newly roasted coffee beans inspire me to create fabulous baked goods.

29

Q&A

At Your Service Personal Concierge

What are your most popular products or services?

Organization and office assistant services are the most popular, and the most frequently requested services. The most popular seasonal services are interior Christmas decorating and gift wrapping.

817.538.6943

Sassy. Fun. Evolving.

At Your Service Personal Concierge strives to give you back your time. By providing personalized errand running services, office assistant services and organizational services, they can free up your time so you can do the things you enjoy.

Trisha Goode

What tip would you give women who are starting a business?

Don’t just do something because you’re good at it. Make sure you are passionate about it. I believe passion is what determines the longevity of your business.

Who is your role model or mentor?

Michelle Martin, founder of C3 for Women. She is giving, kind and truly lives her passion. She has motivated me to be the best Trisha that I can be.

What motivates you on a daily basis?

Creating calm from chaos. Each day gives me the opportunity to bring serenity to my client’s chaotic lives.

Photos by Amber Richardson of Lifestyle Portrait

30

What is your motto or theme song?

“Beautiful” by Christina Aguilera. It reminds me that each of us has a distinct beauty, no matter what anyone says. We should recognize and appreciate that beauty in ourselves.

31

Q&A

BDD Global

(Break of Day Design Ad & PR)

What are your most popular products or services?

BDD Global’s most popular services are public relations and promotions, event management and logistics. Their creative services include corporate identity and website design.

214.455.5670 breakofdaydesign.com, Twitter: @boddpr

Brilliant. Strategic. Gutsy.

BDD Global is an award-winning strategic branding and creative services agency for the global sports, entertainment and arts industries. BDD Global’s passion is to deliver stellar creative, effective public relations strategies and brilliant ideas through thoughtful innovation. For more than 10 years, BDD Global has helped companies understand the value of creating branding and marketing communications that connect them with their target audience.

Dawn L. Mann

What tip would you give women who are starting a business?

Be brave, tenacious and committed. Ask for assistance because one person alone can’t know everything. Finally, commit to change, because nothing stays the same.

What is your favorite part about owning a business?

I love when a client says, “I didn’t know that was what I wanted, but it’s exactly what I wanted!”

What motivates you on a daily basis?

I’m motivated by the drive to be the best at what I do and to leave a legacy for my family. Not only a “good name” for the next generation, but also a “leg up” so that each generation doesn’t have to begin again.

Photos by Helmutwalker Photography

32

What place inspires you and why?

I’m always inspired by kids. I volunteer at my son’s school and am currently on the board of directors for Girls Inc. of Tarrant County. I can honestly say I’m a better person because of those interactions and experiences.

33

What place inspires you and why?

Every new place I visit inspires me. I am a visual hound, sniffing out clever people and ideas.

Lugene Lane of Chiffoniers

Photo by Helmutwalker Photography

Q&A What is your favorite part about owning a small business?

I love the interaction with the community, media and customers. My greatest joy comes from someone who visits my store and finds something they love as much as I do.

Photos by Janelle Lowrance

Kalen Ruiz

What motivates you on a daily basis?

The thrill of the hunt to find fabulous things for my customers and seeing the excitement on their faces when they find it!

What place inspires you and why?

As trite as it sounds, Anthropologie stores just blow me away. They are so creative and avant garde in everything they do. I love their vision.

What do you CRAVE? Happiness, lifelong friendships, amazing shoes, dark chocolate and anything Chanel.

Bess & Evie’s Vintage 931 Foch St, Fort Worth, 817.877.1300

Friendly. Sparkly. Chic.

Bess & Evie’s Vintage is a vintage clothing store for men and women that specializes in cowboy boots, pearl snaps, dresses, Levi’s, handbags, jewelry and accessories. They sell clothing from the 1940s to the 1970s and have more than 100 pairs of vintage cowboy boots. Bess & Evie’s caters to vintage lovers as well as fashionistas looking for that great special piece to add to their wardrobe.

36

37

BJ Wilson Wardrobe Consulting LLC 4717 Fletcher Ave, Fort Worth, 817.763.5081 bjwilsonandcompany.com

Before

After

Q&A What tip would you give women who are starting a business?

It’s important to work hard and to believe in yourself. You need perseverance, passion and the willingness to take risks.

What is your favorite part about owning a business?

It gives me personal satisfaction; it is rewarding in many ways. I like the independence and the freedom.

What is your motto or theme song?

Always take the high road.

How do you relax?

Sailing, walking and spending time with my husband.

Main photo (this page) and portrait (opposite page) by Janelle Lowrance, upper left and upper right photos (opposite page) by Rob Robinson, middle photo (opposite page) by BJ Wilson

BJ Wilson

38

Personable. Fashionable. Creative.

BJ Wilson and Company provides a unique method of wardrobe management through a complete and individualized process at a high level. Building from basics, coordinating smartly, and working with the seasons allow the client to plan efficiently and effectively, eliminating inappropriate impulse buying. This approach to wardrobe planning works within any budget.

39

Photos by Kristin Greenlee

Q&A What are your most popular products or services?

Our private collection of gowns and our fabulous, handmade, fully-customizable hair accessories help us create a unique statement for each of our brides.

What is your biggest fear?

Fear is not a word that I let into my vocabulary. Each challenge is an opportunity for change, growth and learning.

What place inspires you and why?

Our back porch. We come up with some of our best ideas sitting and talking out there over a glass or two of wine.

What do you CRAVE? A business culture that supports local business before national chains. This will keep our city prosperous.

Bliss Bridal Salon

Wendy Holsomback

817.332.4696 blissfw.com, Twitter: @blissfw

Modern. Couture. Personal.

Bliss is a modern and innovative bridal salon specializing in providing the latest designs for the cosmopolitan bride. The moment you walk into Bliss, you will be treated with personalized service and the attention every bride desires. From classic lines to today’s hottest trends, Bliss Bridal can fulfill the dreams of the most fashion-forward and modern brides.

40

41

Bree Westbrook 817.938.3657 breewestbrook.com

Image. Unique. Style.

Bree Westbrook has one goal in mind: to make you look and feel your best!

Bree offers styling, closet organization and personal shopping services. With a background in fashion and product buying, Bree’s goal is to show you that you don’t need to spend much money on a new wardrobe to create a timeless, fashionable look! Ask Bree Westbrook to help create new outfits, new styles and a new you!

Q&A What tip would you give women who are starting a business?

Do not be afraid of failure. With each setback I have learned more about myself, my own strengths and my true passions in life.

What is your favorite part about owning a small business?

Everything! Creating my own schedule is key, and I love working one-on-one with women and seeing the smiles on their faces after our first consultation!

Photos by Kari Crowe Seher

42

What place inspires you and why?

Every time I visit my parents’ house I am inspired. The family they have created and the home that they have built together truly represents the love they have after 33 years!

Bree Westbrook 43

The Bride’s Room 5114 Camp Bowie Blvd, Fort Worth, 817.737.4100 thebridesroomfw.com, Twitter: @thebridesroom

Elegant. Sophisticated. Luxurious.

From the moment a new bride enters The Bride’s Room, there is a sense that something exciting is awaiting her. Washed in lush colors, the showroom transforms these exquisite bridal gowns into works of art. Located in the heart of Fort Worth, The Bride’s Room offers luxurious, couture bridal apparel to the most fashionable brides in the city. It is an experience not to be missed!

Kimberley Gotcher

Q&A What is your favorite part about owning a business?

I love that I am able to be a part of the Fort Worth small business owners “family.” It is a unique bond that not many people can share!

Who is your role model or mentor?

My father! He is not only my biggest fan along with my mom, but he is an entrepreneur as well.

He is a wonderful sounding board and advisor.

What do you CRAVE? I crave passion, excitement, love, fun, laughter, friends, family and joy. Truly, I crave a life lived to its fullest!

44

Photos by Kristin Greenlee

How do you relax?

A glass of champagne and curling up with a wonderful book! I love getting lost in the stories I read and vicariously experiencing a life other than my own.

45

Q&A What tip would you give women who are starting a business?

Don’t be afraid to ask for help. Always listen to the advice of others and, without a doubt, work harder than everyone around you. Customers come first.

Photos by Helmutwalker Photography

Carolyn Wang

Who is your role model or mentor?

My mother and my mother-in-law: both have achieved so much in their careers and have done so without sacrificing their role as a mother.

What place inspires you and why?

I’m inspired on the street in Dallas and Fort Worth everyday. Observing the colors and styles of real woman around town helps me better dress my clients.

What do you CRAVE? I crave making women feel better about themselves.

The Bridge Boutique 9108 Camp Bowie W Blvd, Ste 410, Fort Worth, 817.560.0011 thebridgeboutique.net

Sophisticated. Modern. Refreshing.

The Bridge Boutique is an upscale store for active, fashionable women. With a focus on extreme customer satisfaction, the owners and their highly qualified, friendly staff will make you feel like you have your own personal shopper. The Boutique has a fantastic selection of casual, business and evening attire. The Bridge caters to every age, shape and size with a range from XS-XL and 1X-3X.

46

47

Photos by Kari Crowe Seher

Libby Pettit Johnson

Q&A What are your most popular products or services?

Anything letterpress is going, going, gone!

We are also known as a destination to find the most design-driven brands and unique goods not found anywhere else.

What is your favorite part about owning a small business?

Getting to know my customers and growing with them. I love doing a bridal shower invite, next the wedding invite, then a moving announcement, and eventually a birth announcement for the same couple.

What is your biggest fear?

Typos!

byrd & bleecker

How do you relax?

Why, writing notes of course! Actually, it’s doing what most people think is stressful: packing my bag and going somewhere where I don’t speak the language. Then writing postcards home.

4725 Camp Bowie Blvd, Fort Worth, 817.989.1500 byrdshop.com

Cheery. Sociable. Urbane.

The couture correspondent’s ultimate stationery resource is byrd & bleecker.

Despite the store’s diminutive size in a historic building, byrd & bleecker boasts one of the largest selections of letterpress invitations, boxed sets and greeting cards in the South. You’ll enjoy unparalleled customer service and discover extraordinary designs, gifts and papers that allow you to express your own creative vision for each special celebration.

48

49

C3 for Women

Q&A

817.247.3890 c3forwomen.com, Twitter: @c3forwomen

What are your most popular products or services?

Success Events include networking, collaboration, and business development.

Success Circles is a small group program that takes women from where they are to where they want to be in business and in life.

Inspiring. Motivating. Successful.

C3 for Women™ is a community where women business owners connect, collaborate, and create success! Through live monthly Success Events and an online community, women business owners are connected to the knowledge, resources and support needed to create a profitable business and a purposeful life.

Who is your role model or mentor?

Joy Chudacoff, who has taught me to believe in myself, to stay grounded in my faith, and allow my passion and purpose to shine through in everything I do.

What motivates you on a daily basis?

Faith that God has a unique plan and purpose for my life, and my family who loves me unconditionally.

How do you relax?

I relax by taking time to “unplug” from everyday responsibilities, technology and a busy schedule. Taking time to reconnect with myself and my life purpose is essential to my success.

Michelle Martin 50

What do you CRAVE? I crave the opportunity to help women create meaningful lives around what is most important to them.

Photos by Alexander Portrait Designers

What is your motto or theme song?

“That’s What Faith Can Do” by Kutless.

My favorite line is, “It doesn’t matter what you’ve heard/impossible is not a word/ it’s just a reason for someone not to try.”

51

Camp Bowie District, Inc 6100 Camp Bowie Blvd, Ste 23, Fort Worth, 817.737.0100 campbowiedistrict.com, Twitter: @campbowiedist

Lisa Powers

Historic. Cherished. Community.

Camp Bowie District Inc. is a public improvement district that was formed in 2000 to increase prosperity and revitalize the Camp Bowie Boulevard. The organization focuses on beautification and revitalization efforts, as well as driving traffic to the businesses of the Boulevard, spurring economic development, and hosting a variety of public events, including Jazz by the Boulevard and Camp Bowie Christmas. Camp Bowie District, Inc. is a not-for-profit organization.

Q&A

What do you CRAVE? I love anything that has a history or a story behind it, even if I don’t know what that story may be. That’s probably why I love antiquing and finding those conversation pieces. I crave the hunt and the thrill of finding a unique item that I simply must have. It also explains why I love traveling and learning about the histories and stories of other people and places, and why I love Camp Bowie Boulevard.

52

Photos by Kari Crowe Seher

What motivates you on a daily basis?

While Camp Bowie may be the most beloved boulevard in Fort Worth, if not in the greater Southwest, like almost everything it does have its challenges. My daily motivation is the opportunity to turn those challenges into positive attributes, one step at a time. No mile on the boulevard is the same, and I strive to give each mile my equal commitment.

53

Chiffoniers 3811 Camp Bowie Blvd, Fort Worth, 817.731.8545 Twitter: @chiffoniers

Eclectic. Unexpected. Fresh.

Chiffoniers has an attitude! The perfect blend of eclectic style with classy basics describes the apparel and home goods offered at this lively, cheerful escape on Camp Bowie! Chiffoniers is the perfect place to find a great gift or unique treasure.

Q&A Who is your role model or mentor?

I worked for two sisters who owned LaneFelker in Haskell, Texas. They provided the yardstick I use to measure the quality, class, and customer service of my store today.

What is your motto or theme song?

“We must overcome the notion that we must be regular... It robs you of the chance to be extraordinary and leads you to the mediocre.”

—Actress Uta Hagen

Photos by Helmutwalker Photography

54

What place inspires you and why?

Every new place I visit inspires me. I am a visual hound, sniffing out clever people and ideas.

Lugene Lane (left) with Margaret Craven

What do you CRAVE? I crave to hear “I love this store!” I am hearing those words a lot, and that makes me very happy!

55

CLASSY CONCEPTS BRIDAL & PROM BOUTIQUE 817.473.2100 classyconceptsdesign.com

Sue Scheele

Vintage-inspired. Couture. Memorable.

Welcome to Classy Concepts Bridal! Since 2006, Classy Concepts has offered hundreds of customers attentive, personalized service. In 2010, Classy Concepts was awarded “Best of Weddings 2010” by theknot.com and the “Bride’s Choice Award 2011.” Their bridal boutique offers gowns that are handpicked with their customer in mind. Classy Concepts specializes in unique vintage and couture gowns. They also carry a wide variety of destination bridal gowns, traditional gowns and flirty short dresses too.

Q&A What are your most popular products or services?

Gorgeous gowns and the pretty things that go with them! Classy Concepts won two awards, putting Classy Concepts in the top five percent of wedding professionals in the nation.

What place inspires you and why?

Fabric stores! I have spent hours in fabric stores all over the world and I can’t get enough. I love to sew and design.

What do you CRAVE? I crave uniqueness, genuine sincerity, a work ethic I can relate to, quality time, a contagious smile and great food!

56

Photos by Helmutwalker Photography

What is your favorite part about owning a business?

I love making a living out of following my hobby and passion! There is no limit to what I can accomplish.

57

What is your favorite part about owning a business?

I love making a living out of following my hobby and passion! There is no limit to what I can accomplish.

Sue Scheele of Classy Concepts Bridal & Prom Boutique

Photo by Helmutwalker Photography

What are your most popular products or services?

Covered In Glitter provides trendy and unique accessories for you to adorn yourself!

One-of-a-kind jewelry creations, jeweled and beaded belt buckles, and embellished vintage handbags circa the 1940s-1970s.

Photos by Janelle Lowrance

Q&A

What place inspires you and why?

My art studio. It is filled with vintage goodies, photos, artwork and lots of pink! It is wonderful to step inside and begin creating.

What do you CRAVE? I crave creating! I look forward to each new opportunity to create something unique that I can wear, share or display. Creating with others makes it even better.

Jennifer Babcock (left) with daughter Lexi

Covered In Glitter 214.926.1995 coveredinglitter.net

Glitzy. Inspired. Romantic.

Covered in Glitter was born out of a love to create by four generations of women who share a love of fashion. Stop by the website, come to the trunkshows, and visit the boutiques to find the unique piece of jewelry, the “just right� vintage handbag, or the perfect belt buckle to complete your outfit. Their designs are feminine and vintage, yet trendy and glamorous!

58

59

Photos by Helmutwalker Photography

Elizabeth Gore Rasmussen

Q&A What are your most popular products or services?

The products that are in highest demand are the sassy Aunt Esther bags and the most eccentric belt buckles. Pieces that feature vintage jewels also seem to call out to buyers.

Who is your role model or mentor?

Everything I am and know, I owe to my mother and grandmother. They are very artistic, independent women who never feared trying new avenues of artistic ventures. And always my wonderfully loving and supportive husband.

What is your motto or theme song?

Motto: The older, the bolder! Theme song: “She’s Like Texas” by Josh Abbott Band.

Crickett’s Creations

What do you CRAVE? I crave inspiring happiness in others.

Nothing makes me happier than making others happy. Make someone else’s day and it will, in turn, make your day!

817.550.7372 crickettscreation.com

Sassy. Flirty. Eccentric.

Crickett’s Creations is owned by Fort Worth’s newest accessories designer.

The company’s prolific designs include one-of-a-kind, sassy, eccentric belt buckles as well as feathered, jeweled clutches from The Aunt Esther Collection. The name of each buckle and bag is inspired by pop culture, celebrities and personal experiences. Crickett’s Creations is an ever-growing venture and can be found in some of Fort Worth’s finest boutiques.

62

63

Cross Eyed Moose 2340 N Main St, Fort Worth, 817.624.4311 crosseyedmoose.net

Brenda McDonald

Wow. Unique. Exciting.

Cross Eyed Moose is located in the historic Fort Worth Stockyards where cowboys and cattle still roam the streets. A store filled with rare and unusual Western antiques, beautiful art and custom-built one-of-a-kind furniture. If you are a serious collector or decorating your ranch house, this is the store for you.

Q&A What are your most popular products or services?

We build all our own custom antler chandeliers and carry Western antiques and collectables.

What motivates you on a daily basis?

I love shopping. That is what makes me happy. Selling my finds makes me happier, because I can go shopping again!

What place inspires you and why?

New Mexico. The sky, mountains, and landscape are so beautiful, and I always feel closer to God.

64

Photos by Helmutwalker Photography

What is your motto or theme song?

When one door closes another one will open, but it can be a hell of a long hallway.

65

D3 Seminars LLC 817.980.5725 d3seminars.com, Twitter: @d3seminars

Inspirational. Life-changing. Entertaining.

D3 Seminars conducts employee development seminars, teen leadership camps, and women’s weekend ME-treats that are designed to help you discover new things, design them into your life and do something about it! Motivation and good intentions are great. Action is better!

Experience the D3 difference today and start living your ideal life!

Pam Weatherford

Q&A What are your most popular products or services?

Women’s ME-treats, teen leadership camps, corporate employee development training and keynote speeches.

What is your favorite part about owning a business?

Freedom and flexibility as well as the ability to create seminars, camps, and weekend women’s ME-treats that help people improve themselves personally and professionally. I love making a difference!

66

Photos by Janelle Lowrance

What tip would you give women who are starting a business?

Go for it! Listen to your heart. Do what you’re passionate about. Believe in yourself and your product or service.

Silence your inner critic. You can do it!

67

Photos by Kristin Greenlee

Q&A What are your most popular products or services?

Bridal gowns from Jim Hjelm, special occasion dresses by Alvina Valenta, veils, shoes, and a fabulous selection of boutique gifts and jewelry for brides and their friends. Lingerie is by Oscar de la Renta and Hanky Panky, which is the perfect bridal essential.

What tip would you give women who are starting a business?

Be brave and believe in yourself. When you have everything lined up to get started, just go for it and don’t doubt yourself, regardless of what others might say.

de ma fille

What is your favorite part about owning a small business?

My time is my time! I also feel proud when someone compliments my store because it is a little piece of me they are experiencing.

Meghann Hewitt

a bridal boutique 2964 Park Hill Dr, Fort Worth, 817.921.2964 demafille.com, Twitter @demafille

Elegant. Fresh. Feminine.

Once you step through the doors of de ma fille, you won’t want to leave.

The elegant, relaxed atmosphere provides the perfect environment to shop an exclusive selection of bridal, bridesmaid, and all the accessories and gifts you won’t find elsewhere. The boutique has a warm and refreshing approach to both selection and service that you, your friends and family are sure to enjoy.

68

69

Dean-Kingston 821 Foch St, Fort Worth, 817.698.8323 dean-kingston.com, Twitter: @DeanKingston

Avant-garde. Edgy. Confident.

Dean-Kingston is a contemporary men and women’s clothing store based in the heart of West 7th. Their 4,400 sq. ft. space offers the latest fashions to their customers in a warm, welcoming and relaxed atmosphere.

Q&A What are your most popular products or services?

Men’s button-up shirts and women’s dresses.

Who is your role model or mentor?

My grandmother, she had a Coco Chanel fashion sense and was an excellent business woman.

What is your motto or theme song?

“No day, but today.”

What do you CRAVE? Change.

Deryk Poynor and Stacie Poynor 70

Photos by Amber Richardson of Lifestyle Portrait except portrait (opposite page) by Rapp Photography

What tip would you give women who are starting a business?

Research, research, research! Get a good accountant and lawyer.

71

Design Studio 2435 2435 S University Dr, Fort Worth, 817.738.0097 designstudio2435.com

Creative. Innovative. Personal.

Design Studio 2435 features a diverse and talented design team to meet every need and budget. Their beautiful showroom is filled with custom furniture and lots of lovely accessories and lamps from which to choose.

Their 100s of wallcovering books and fabric and trim books help guide design decisions to make each room reflect the personal taste of the its owner.

Q&A What is your favorite part about owning a business?

We love looking back at all our accomplishments and being able to offer a personal and professional service to our clients.

Who is your role model or mentor?

Candice Olson.

What motivates you on a daily basis?

We are motivated when we take our ideas to turn a house into a home and our clients are thrilled with the end result.

What is your motto or theme song?

Winners never quit.

Photos by Kari Crowe Seher

72

What place inspires you and why?

We are inspired when we go through a spectacular show house with innovative ideas.

Linda Gaudin & Robin Shirey 73

What are your most popular products or services?

Clients love our wood mounts. The image is mounted onto a 2” thick piece of wood with black beveled edges. It’s a very sleek, modern, frameless option for our art.

Photos by Diana Hall

Q&A

What tip would you give women who are starting a business?

Make sure to set boundaries to keep you and your family sane; owning a business is a lot like having another baby—it requires a lot of time, money, and love.

What is your motto or theme song?

“When you begin to feel a bond with the people you photograph, when you laugh and cry with them, you will know you are on the right track.”

—Arthur Fellig Diana Hall

Diana Hall Photography 214.223.7230 dianahall.com, Twitter: @dianahallphoto

Vibrant. Fresh. Memorable.

Diana Hall is known throughout the metroplex for her unique style, eye for color and vibrant images. She specializes in modern, magazine-style portrait sessions of maternity, newborns, kids, families and high school seniors. Diana’s goal is to incorporate each client’s personality and style in their session. Add in some hip clothing, throw in a little fun and you’ve got some wonderful, stylish memories.

74

75

Q&A What are your most popular products or services?

One of our most popular items is called a “Happy.” It is a small terracotta pot filled with pavè roses, herbs and seasonal touches. It’s adorable and affordable!

Photos by Kristin Greenlee

Terri McKinney

Who is your role model or mentor?

Jossie Pombo. The founder of The Enchanted Florist. I worked for her for many years.

She is amazingly talented, generous and hardworking. I learned everything from her!

What motivates you on a daily basis?

I love working with flowers and so does everyone who works for me. Some days I feel more inspired than others, but I wouldn’t want to do anything else!

How do you relax?

My husband has built a little backyard retreat where we like to listen to music and chill.

The Enchanted Florist 4800 Camp Bowie Blvd, Fort Worth, 817.738.0648 enchantedfloristdfw.com

Fresh. Eclectic. Unexpected.

A visit to The Enchanted Florist is a treat for the senses. Chic arrangements of flowers, funky succulents, exotic orchids... let yourself be inspired!

The designers know how to creatively combine natural materials and beautiful seasonal flowers in exciting and innovative ways. It’s fun to go in and just browse the eclectic mix of modern and vintage finds.

76

77

Engaged Studio 817.690.0141 engagedstudio.com

Imaginative. Lifestyle. Relaxed.

When Janelle Lowrance first started photographing weddings she didn’t realize that she’d have the opportunity to document not only her client’s wedding day, but the important moments in their lives from then on. Janelle gets excited to see an e-mail from a past bride wanting to set up a maternity session. She has become her clients’ life-long photographers—and nothing makes her happier!

Janelle Lowrance

Q&A What tip would you give women who are starting a business?

Know your competition. Then figure out how you are different.

What is your favorite part about owning a business?

I love being in touch and involved with my clients on a personal level, in every step of the photography process.

How do you relax?

I love to sleep. Is it highly intellectual or creative? No. Still the best though.

Photos by Janelle Lowrance

78

What place inspires you and why?

Italy. The history is amazing. Things that are considered old in our country are modern to the Italians.

79

How do you relax?

I love to sleep. Is it highly intellectual or creative? No. Still the best though.

Janelle Lowrance of Engaged Studio

Photo by Janelle Lowrance

Extraordinary Events & Design 817.846.7762 extraordinaryeventsanddesign.com, Twitter: @EventsAndDesign

Julie Eastman

Hip. Adventurous. Classic.

Extraordinary Events & Design creates inspired events that are rich in details.

With a clear flair for wedding and event design, Julie Eastman offers upscale event design to Fort Worth and the surrounding area. Sometimes it’s called a party, other times it’s called an event. The difference is Extraordinary.

Q&A What is your motto or theme song?

If I am not myself, then who will be me?

How do you relax?

Riding horses. Whether it is in the show ring or on a trail, I can forget about everything else while I am riding.

What place inspires you and why?

Rome is my absolute favorite city! The art and architecture are amazing. I find inspiration everywhere I look. Italians work hard, but they know when to quit and enjoy life.

80

Main photo (this page) by SImple Moments, upper photos (opposite page)

by Kyle Coburn Photography and portrait by Kari Crowe Seher

Who is your role model or mentor?

Anne Skipper, entrepreneur. I admire the way Anne handles herself in the workplace and in everyday life. She has shown me how to be a gracious host and business woman.

81

Feastivities 3637 W Vickery Blvd, Fort Worth, 817.377.3011 feastivitiesinc.com

Delicious. Festive. Simple.

Feastivities provides an important service to an array of customers, from busy moms to those wanting to entertain in their own homes without a lot of fuss. Feastivities simplifies entertaining and offers full-service catering. Their Gourmet-to-Go Market selections include entrées, side dishes, salads, and freshly baked goods. Seasonal gift items and a fully stocked hors d’oeuvres case are great for last minute cocktail parties!

Q&A Who is your role model or mentor?

All the women in my life who had a passion for entertaining and cooking. My grandmother Jeddy’s love for cooking and parties inspires what I do today!

What motivates you on a daily basis?

Bringing friends and family together. Pleasing people and making them happy. Knowing I can help their celebration be a success!

What is your motto or theme song?

Communication is the key to life.

Photos by Kari Crowe Seher

82

What place inspires you and why?

The Internet, because it offers so many ideas from such an array of people.

What do you CRAVE? To be successful and continue growing.

Charissa Christopher 83

What are your most popular products or services?

Unique handbags, made-to-measure evening gowns in beautiful fabrics, and clothing made-to-measure for the professional woman’s business day and evening functions. Wardrobe assistance provided.

What tip would you give women who are starting a business?

Regardless of the type of product, the business model must come first. The pricing and product must be fair to your client.

Your business must be sustainable and manageable, with reasonable labor costs.

Robin Birdsong and Dora Fitikidou Schabel

What place inspires you and why?

We love traveling by train in Europe to cities that speak languages that we don’t speak, have customs that we haven’t seen and possess unique art, jewelry and fashions.

Photos by Kari Crowe Seher, except portrait (opposite page) by Helmutwalker Photography

Q&A

FIG Designers 2925 Crockett Street, Fort Worth figdesigners.com, Twitter: @figdesigners

Fashionable. Beautiful. Accessible.

FIG Designers is a unique women’s retail and online fashion experience.

FIG’s European studio finds and builds relationships with independent, small fashion designer studios throughout Europe. These designers are known for their award-winning excellence in fabric selection, craftsmanship and design skills. Studios create seasonal collections and offer made-to-measure exquisite clothing to perfectly fit and enhance the uniquely beautiful FIG customer.

84

85

fisherkids 817.343.1929 fisher-kids.com, Twitter: @fisher_kids

Engaging. Empowering. Organized.

Fisherkids is a business dedicated to helping parents as they work tirelessly to raise responsible children. The responsibility station is an organized and engaging tool for teaching children how to live independently, hold themselves accountable, and become financially responsible. Fisherkids also sells accessories for the station as well as products to make a family’s life a bit easier and a lot more fun!

Q&A What tip would you give women who are starting a business?

Imagine and plan for the worst thing that could happen if you started your own business. When you are comfortable with that possibility, take the leap of faith.

What place inspires you and why?

Breckenridge, Colo. I have unforgettable memories from vacationing there with my family growing up, and unforgettable memories of time spent there with my husband and children.

What do you CRAVE? Success in business, and the safety, health, and happiness of our marriage and children.

Jennifer Beck 86

Photos by Helmutwalker Photography

Who is your role model or mentor?

For my business: Dave Ramsey. For my daily life: my husband and my parents.

87

Flair Footage 800.975.5572 flairfootage.com, Twitter: @FlairFootage

Elegant. Dramatic. Passionate.

Flair Footage offers a vast array of decorating services with a focus on designing affordable drama that improves the overall look, feel and cohesiveness of your space. With a showroom in Grand Prairie and a boutique in Arlington, Flair Footage builds on 15 years of experience in the new construction and real estate industries to offer creative solutions for your residential or commercial design projects.

Kelley Watson-Walker

Q&A What are your most popular products or services?

Home sale staging, space redesign, paint consultations, move-in design, minor remodeling, custom draperies, window treatments, interior design consultation, new construction services, Christmas decorating services and seminars.

What motivates you on a daily basis?

The promises and truths of God’s word regarding His giftings upon my life are what keep me motivated... along with the laughter, smiles and hugs from my children.

Photos by Helmutwalker Photography

88

What is your motto or theme song?

Theme songs vary per season of life.

A motto worth mentioning: “It is what it is!� However, I prefer to camp out on Jeremiah 29:11-14 and Romans 8.

89

Photos by Janelle Lowrance

Q&A What motivates you on a daily basis?

Happy customers. I think it is a huge compliment to have frequent customers who come to the store trusting that we can provide them with what they are looking for.

What is your motto or theme song?

In today’s economy, it is important to carry affordable merchandise. I want people to come to Flirt, find a great outfit and not feel guilty about whey they paid.

How do you relax?

Exercise. Whenever I want to clear my mind, I’ve found that going to the gym or for a run outside usually helps. I always feel better afterward.

Flirt Boutique

Liz Albert

What do you CRAVE? Success. I’ve never entered into something lightly and I’m driven by my desire to excel.

I think success can be measured in many ways. For me, happiness equals success.

2952 Crockett St, Fort Worth, 817.744.7250 2633 McKinney Ave, Ste 150, Dallas, 214.754.7001 flirtboutique.com

Vibrant. Affordable. Inviting.

Flirt Boutique is one of Fort Worth’s newest boutiques located in the hottest new areas of town, West 7th. Flirt prides itself on offering quality merchandise at affordable prices. With a chic, comfortable ambiance, shoppers can enjoy a glass of wine at the wine bar, relax in the lounge and enjoy a superior shopping experience.

90

91

Q&A What tip would you give women who are starting a business?

Do not compromise and be genuine about your product. There may be faster ways to grow, but in the long run, building trust with your customers is priceless.

Photos by Kari Crowe Seher

Crystal Willars Vastine

What is your motto or theme song?

Everything happens for a reason. No matter what life brings, I know it will open my eyes to something new.

How do you relax?

With food of course! Enjoying a meal with family and friends at home or at one of our many favorite restaurants.

Fort Worth Foodie LLC 214.923.5453 fwfoodie.com, Twitter: @FortWorthFoodie

Genuine. Passionate. Inspiring.

Fort Worth Foodie is dedicated to encouraging local and visiting food lovers to explore our city’s inspiring culinary culture. The full-color, glossy magazine supports independent businesses with content and affordable advertising. Complimentary copies can be found at grocery stores and restaurants throughout the Fort Worth area. Whether you consider yourself a connoisseur or culinarily challenged, there is a little foodie in us all.

92

93

Frank Kent Honda 3400 W Loop 820 S, Fort Worth, 817.696.4000 frankkent.com, Twitter: @FrankKent

Frank Kent Cadillac 3800 Southwest Blvd, Fort Worth, 817.763.5000 frankkent.com, Twitter: @FrankKent

Satisfying. Evolving. Resilient.

Frank Kent Honda, Cadillac, and Fisker are family-owned car dealerships that have been in Fort Worth since 1935. Mr. Kent began with a Ford store in 1935 and built his business on one philosophy: “Morals, values, and ethics before profit.”

This is the same philosophy that resonates through the family of stores today, which are led by his great-grandchildren, Corrie Watson and Will Churchill.

Corrie Watson

Q&A What tip would you give women who are starting a business?

I would tell any woman never be afraid to ask for help or say when you do not know something.

It is not a sign of weakness, but of strength.

Who is your role model or mentor?

My mentor is my mom—she taught me to treat people kindly and to never ask someone to do something that I would not do myself.

Photos by Amber Richardson of Lifestyle Portrait

94

What motivates you on a daily basis?

I am motivated daily by the family of employees around me. I work hard to ensure that they can support their families and grow.

What do you CRAVE? I crave people who are easy to be around, a growing economy, great massages, time with my family and dogs, and great Mexican food.

95

Photos by Janelle Lowrance

Dr. Lisa Gardner

Q&A What are your most popular products or services?

Essure permanent birth control, Thermachoice ablation technology, and Laparoscopic hysteretomy.

What tip would you give women who are starting a business?

Keep working hard and good things will come.

What is your favorite part about owning a business?

I have watched my practice transform during the last six years and know that my long hours have paid off.

How do you relax?

I relax by spending time with my horse.

Fusion Women’s Health and Wellness

What place inspires you and why?

Manhattan, for its ever-changing environment and interesting people.

5801 Oakbend Tr, Ste 180, Fort Worth, 817.423.2002 fusionobgyn.com

Modern. Friendly. Comfortable.

Dr. Lisa Gardner of Fusion OBGYN is committed to excellence in the field of obstetrics and gynecology. Her office is modern and includes WI-FI and the only patient education system in Fort Worth. She has an active Facebook community.

She is one of Newsweek magazine’s “Top Doctors of Texas” and has been voted a “Top Doc in Fort Worth” by Fort Worth, Texas magazine since 2007.

96

97

Photos by Helmutwalker Photography

Liz Johnston

Q&A What are your most popular products or services?

Our most popular products are our bamboo and organic cotton baby onesies, pajamas, and blankets; stuffed animals; recycled glass dinnerware; and recycled paper jewelry.

What tip would you give women who are starting a business?

Surround yourself with people you trust. It is important to have reliable support when things get tough—and things will get tough.

What motivates you on a daily basis?

My wonderful husband and beautiful little girls inspire me daily to succeed and stay positive no matter what.

The Greener Good

What place inspires you and why?

Being outdoors anywhere. Being surrounded by earth, sky and water really puts things into perspective and inspires me to reach for my full potential.

925 Foch St, Fort Worth, 817.877.4767 thegreenergood.com, Twitter: @TheGreenerGood

Eco-friendly. Innovative. Passionate.

The Greener Good is a green lifestyle destination offering items that are uniquely good for you, your home, your family and your environment. The Greener Good takes the guesswork out of going green and provides exciting and affordable green alternatives for your everyday needs. They carry everything you could need, including cribs, cleaners, composters and candles.

Good for you. Good for your home. Good for the planet. It’s all good!

98

99

Q&A What tip would you give women who are starting a business?

I try to persuade new business owners to do what they enjoy and what fuels their fire. If you love what you do, you can pull through during the difficult times. Trust your instincts. They are usually right about people and circumstances.

Photos by Janelle Lowrance

Courtney Robbins

What place inspires you and why?

I am inspired by mid-century modern architecture, big city skylines, and the natural beauty of the countryside, lakes and oceans.

What do you CRAVE? I thrive in fun, positive and challenging environments. I crave the company of energetic people who love the same. Oh yeah, and chocolate!

Gypsy & Co. 6333 Camp Bowie Blvd, Ste 216, Fort Worth, 817.840.6777 gypsyandco.com, Twitter: @gypsyandco

Stylish. Sexy. Comfortable.

Gypsy and Co. features stylish, yet comfortable, fashions for women that fit perfectly in their busy lives. The versatile styles from Gypsy and Co. allow women to effortlessly transition from easy-to-wear during the day, to sexy and flirty in the evening just by changing accessories. A Gypsy and Co. stylist can even bring the boutique directly to women and their friends through a trunk show.

100

101

H Kay Travel Services 888.411.9480 hkaytravel.com, Twitter: @ShopHKayTravel

Dedicated. Boundless. Imaginative.

H Kay Travel Services provides travel services to individuals and groups. Outside of providing traditional travel agent services, H Kay Travel Services also provides a concierge service to help create travel experiences for many of their clients.

Recently, H Kay Travel Services launched a VIP Division that assists entertainers, athletes and other public figures with their business and personal travel needs.

Kimberly S. O’Neil

Q&A What is your favorite part about owning a business?

I love the independence and the fun nature of my business. I enjoy being able to support my clients and to help plan great travel experiences for them.

Main photo (this page) and portrait (opposite page) by Janelle Lowrance, additional photos by Kimberly S. O’Neil

102

What motivates you on a daily basis?

People trust me to help them plan for their travel needs and I approach it as if each trip were my own. My success is defined by my dedication and efforts.

What is your motto or theme song?

My motto, courtesy of my father when I was in preschool, “I am me and I will always be... just Kim!” It continues to drive me to be independent.

How do you relax?

I relax with my guilty pleasure—a bi-weekly trip to the spa. I also love reading and hopping in my car to go on road trips.

103

Halo Salon & Color Lab LLC 6323 Camp Bowie Blvd, #149, Fort Worth, 817.737.4256 halocolorlab.com, Twitter: @halocolorlab

Jenna Rabideau

Creative. Upscale. Hip. Halo Salon and Color Lab is a progressive salon in Fort Worth located at the upscale Village at Camp Bowie. The salon was founded in 2007 by Master Colorist Jenna Rabideau. Halo offers a relaxing treatment experiences, beautiful color services, hair and scalp diagnostics, precision cuts and gorgeous finishes—all performed by specialists who are highly trained in their area of concentration.

Q&A What are your most popular products or services?

Hair color, haircuts, upstyling, corrective color and cutting, hair and scalp diagnostics and treatments, hair extensions, and high-definition makeup applications. We carry PHYTO haircare products and The Balm Cosmetics.

What place inspires you and why?

I love Beijing. It is so awesome to see the artistic renaissance that is happening in China right now. The energy there is so amazing, so pure.

106

Photos by Janelle Lowrance

What is your favorite part about owning a business?

Watching it grow. It’s like a garden, a living thing. I tend it, but everything that happens isn’t always under my control. Planning, weeding, watering, pruning—those are my jobs.

107

What are your most popular products or services?

Our radio frequency non-surgical face lift, and fat-zapper body contouring are very popular.

We also offer radio frequency, crystal-free microedermabrasion from Italy and our line of anti-aging peels and skin treatments.

Photos courtesy of Myong Chong

Q&A

Who is your role model or mentor?

Queen Esther, because she was a woman of strength, dignity and true beauty.

How do you relax?

I relax by praying and taking a long soak in an herbal bath.

What place inspires you and why?

Mountains and rivers. Their beauty is endless and I get so close to my Creator.

It gives me amazing healthy energy.

Myong Chong

Hanna Isul 3501 Bernie Anderson Ave, Ste 330, Fort Worth, 817.377.4331 hannaisul.com

Med spa. Wellbeing. Anti-aging.

Beautiful, younger and radiant glowing skin is just moments away with the skin system from Hanna Isul med spa. Hanna Isul licensed professionals can help you look younger, whatever your actual age. Whether you have sun-damaged skin, rosecea, eczema, acne or aging lines, there is system for you. Hanna Isul med spa offers their own line of products to Fort Worth, which are also sold in New York, Beverly Hills and Tokyo.

108

109

Photos by Helmutwalker Photography

Laura Evans and Raelyn Newton

Q&A What are your most popular products or services?

Helmutwalker Photography offers complete wedding packages that include engagement and bridal sessions. They provide digital copies of your photos and albums. They also love doing family, baby and pet portraits.

What motivates you on a daily basis?

Building a business that we’re proud to be a part of and creating art that reflects our clients’ personalities and love.

How do you relax?

Relaxing starts with comfy pajamas, then stretching out on the couch with a good movie. A yummy snack and a cuddly pet makes it complete.

Helmutwalker Photography

What place inspires you and why?

Places that are important to our couples.

Where they met, where they got engaged or just where they love to hang out.

214.695.9391 helmutwalker.com, Twitter: @Helmutwalker

Artistic. Modern. Personal.

Helmutwalker Photography has a unique, fresh approach to wedding and portrait photography. Raelyn and Laura take their photography to a whole new level of creativity, combining documentary, editorial and fashion photography.

They bring their technical expertise and backgrounds in fine art photography to create stunning imagery that tells a story about your life and your love.

110

111

Hip, Chic Boutique 7200 Camp Bowie Blvd, Fort Worth, 817.377.0910 hipandchicboutique.com

Fun. Unique. Different.

Hip, Chic Boutique offers unique styles of clothing, boots and accessories for all ages and all sizes.

Brenda Kostohryz and Chris Schnau

Q&A What are your most popular products or services?

Planet clothing, Lane Western boots, Ivy Jane, Tianello, Nic + Zoe, Double D Ranch and Tolani scarves and tunics.

What motivates you on a daily basis?

The commitment that we have made to do this business together.

How do you relax?

Reading, getting a massage and occasionally singing with a band.

112

Photos by Helmutwalker Photography

Who is your role model or mentor?

Brenda’s mentors are her father Holt Hickman and her husband Dr. George Kostohryz. Chris’ mentors are her husband Walt Schnau and Michael Winchester, the manager of The Mercantile.

113

What are your most popular products or services?

Clever scratch-off’s that reveal in-store discounts, corporate invitations, unique paper needs, and uniquely customized tradeshow handouts. We help our clients discover millions of ways to properly utilize the products we produce for them—enabling them to effectively market themselves and get the attention they deserve.

Portrait (opposite page) by Helmutwalker Photography

Q&A

What tip would you give women who are starting a business?

Make sure you are extremely passionate about what you are doing. Have a strong support system and be prepared to eat a lot of ramen noodles for a while!

Lesleigh Smith

What is your favorite part about owning a business?

Saying “yes” when the waiter asks, “Do you want a margarita with lunch?” Setting my own hours is fantastic, as is the personal gratification I get when I make my clients smile.

Who is your role model or mentor?

My pappy. He’s a hard worker, has never met a stranger and loves life, regardless of the hardships he’s encountered.

How do you relax?

Vacationing in St. John with my family. Its pristine waters and laid back atmosphere totally recharge my batteries.

114

Imagination For Hire 817.925.0510 imagination-for-hire.com, Twitter: @Magination4Hire

Sassy. Ingenious. Hip. Imagination For Hire has the creative spark necessary to craft ingenious design for your corporate and personal events, as well as the clever ideas that get you more attention for your business! Imagination For Hire partners with professional clients to envision the perfect solution for their business.

Everyone should approach life with a little imagination... even if it’s ours!

115

Indigo Yoga 4812 & 4816 Camp Bowie Blvd, Fort Worth, 817.735.9642 indigoyoga.net, Twitter: @indigoyoga

Empowering. Progressive. Inspiring.

The only accredited Baptiste Power Vinyasa Yoga Affiliate studio in Fort Worth, Indigo Yoga offers more than 50 classes a week to the Fort Worth community. Indigo Yoga meets the individual needs of each and every student, regardless of age, experience or background, through the physical practice of yoga and personal growth programs.

Brooke Hinkle

Q&A What tip would you give women who are starting a business?

Be in constant inquiry and be flexible without accepting mediocrity. Demand clear communication from everyone, including yourself. Be essential with your language and pure with your intentions.

What motivates you on a daily basis?

Transformation and service. I live to see people shift from fear to joy, from victim to leader.

What is your motto or theme song?

I love the song “Say� by John Mayer. Every word in that song expresses how I want to live my life, and how I encourage my students to live.

Photos by Janelle Lowrance

116

What do you CRAVE? I crave a global shift toward peaceful coexistence and personal empowerment as people learn how to be present with themselves and others. I crave a better world for our children.

117

Inscriptions on the Boulevard 4003 Camp Bowie Blvd, Fort Worth, 817.737.9900 inscriptionsfw.com

Sarah Marshall

Custom. Beautiful. Personal.

Inscriptions on the Boulevard is a small stationery and gift store specializing in custom and ready-to-print invitations, as well as unique gifts and personalized items for the home. Inscriptions is located in the historic Cultural District of Fort Worth on Camp Bowie where it has been in business for nearly 15 years.

Q&A What are your most popular products or services?

Wedding invitations, stationery, Vera Bradley, Jon Hart Luggage and fine gift items.

What motivates you on a daily basis?

I get to go to work every day doing something that I love! I don’t ever wake up with the feeling of not wanting to work that day—it’s wonderful.

How do you relax?

I relax by making sure to give myself time off; I think that time away is very important for any person at any job.

118

Photos by Kristin Greenlee

What is your motto or theme song?

Everything really does happen for a reason.

Sometimes it takes longer to realize this, but I firmly believe that it’s true.

119

Photos by Helmutwalker Photography

Kay L. Spruill

Q&A What is your favorite part about owning a small business?

Being involved in the whole process. The ability to create the concept and see it through its various steps to a successful completion makes it all worthwhile.

Who is your role model or mentor?

My parents and my late husband, whose beliefs about integrity were similar—a handshake means something, commitment to doing the right thing is paramount, honesty will always serve you well.

What do you CRAVE? Exquisitely beautiful and luxurious sheets and pillows, a richly roasted cup of coffee with real cream and the time to snuggle in and quietly enjoy them all.

Inside Out Designs

and The Pleasure of Home 4802 Camp Bowie Blvd, Fort Worth, 817.569.6100 insideoutdesigns.com

Personal. Inviting. Elegant.

Unique offerings set Inside Out Designs and The Pleasure of Home apart.

There’s something for every home decor and gift-giving need, appropriate for men, women and all generations. Their in-house personalization capability also ensures that the majority of items offered in the store can be engraved, hotstamped or monogrammed. For every event or occasion, you’ll find the perfect gift, exquisitely presented with their well-known custom wrap.

120

121

Photos by Amber Richardson of Lifestyle Portrait

Q&A What tip would you give women who are starting a business?

Mind your business! Don’t worry about other similar businesses. Be you and be different.

What is your favorite part about owning a business?

Being the boss and being in control of every decision made about Just Pearlz.

What motivates you on a daily basis?

My family and my customers are who keep Just Pearlz going...

How do you relax?

Drinking green tea by the fireplace.

What do you CRAVE? I crave to be a well-known jewelry and accessory company nationwide.

Just Pearlz

LaNette Kincaide

817.238.0011 justpearlz.com, Twitter: @justpearlzJP

Antique. Fashionable. Unique.

Just Pearlz is a growing fashion accessory company that offers a wide variety of jewelry and accessories to match current trends. Jewelry purchased from Just Pearlz is either personally handmade, custom designed or imported. Specializing in traveling trunk shows, women’s conferences, and private jewelry shows.

122

123

Kari Crowe Photography 682.710.2220 karicrowe.com, Twitter: @KariCrowe

Kari Crowe Seher

Timeless. Authentic. Documentary.

Kari Crowe Photography’s vision for your wedding day begins with documenting authentic moments that celebrate the bonds you are creating. They believe that the photographs from your wedding are timeless pieces of art that illustrate the beginning of your beautiful journey. They focus on creating artistic and timeless portraits that represent you and your spouse for generations to come.

Q&A Who is your role model or mentor?

My photography mentor is my former boss, who taught me how to tell a story of raw emotion with my camera.

What motivates you on a daily basis?

I get paid to create for a living.

It is a beautiful thing.

What place inspires you and why?

New places and hidden treasures inspire me.

What do you CRAVE? I crave pomegranates, dark chocolate, traveling abroad and date nights with my husband.

124

Photos by Kari Crowe Seher, except her portrait by Cherie Marie

What tip would you give women who are starting a business?

Become an expert at your trade, intern for the best in the field to learn what it takes, and don’t let anyone or anything stop you.

125

Photos by Kristin Greenlee

Q&A What is your favorite part about owning a business?

I love that this company is a direct reflection of my vision and passion for creating beautiful things on fine paper.

Setting my own hours is a perk too!

Who is your role model or mentor?

My mother. She has taught me that in life, possibilities are endless, even in times of hardship. My husband has also been my biggest cheerleader since I started Kate Reed Designs.

What motivates you on a daily basis?

My daughters Emily Kate and Conally Reed. They wake up each morning with an amazing passion for living life.

Each day is new, fun and exciting.

Kate Reed Designs

Kara Bell

What place inspires you and why?

Park City, Utah. It recharges my spirit and attitude. I love the laid-back feel of a mountain town where most activities happen outside.

817.966.4640 katereeddesigns.com, Twitter: @katereeddesigns

Smart. Chic. Vibrant.

Kate Reed Designs is a stationery design studio specializing in the art of letterpress. Designs are based on classic ideas paired with contemporary trends. Kate Reed Designs are known for their creative use of color, artwork and rich paper choice. Loyal clients are thrilled to send lovely stationery and cards through the traditional route of mail service.

126

127

Q&A What are your most popular products or services?

Clients seek our expertise in creating unique commercial and residential projects, including new construction, additions, and remodels.

What is your favorite part about owning a business?

Because konstrukcio studio is a small firm, I am able to get to know my clients and personally execute the design from sketches to built project.

Portrait (opposite page) by Janelle Lowrance, other photos by Marta Rozanich

Marta Rozanich

What is your motto or theme song? “Be the change you wish to see in the world.� —Mahatma Gandhi What do you CRAVE? A nice crusty bread with soft cheese, a homegrown tomato, a pinch of sea salt and a glass of red wine.

konstrukcio studio 817.732.6630 konstrukciostudio.com

Modern. Inviting. Sustainable. konstrukcio studio is a full-service architecture and interior design firm based in Fort Worth. They provide clients with site-specific designs that are influenced by nature, maintain a modern simplicity, and are warm and inviting, all while minimizing their environmental impact. Attention to detail and client satisfaction are hallmarks of their work.

128

129

Kristin Greenlee Photography 817.683.6838 kristingreenlee.com, Twitter: @kristingreenlee

Documentary. Artistry. Captivating.

Kristin Greenlee specializes in documentary (giving you what you need) and artistry (giving you what you want) in wedding and portrait photography. People who hire Kristin value photography. They understand that their photographs will be a legacy for future generations. Kristin’s commercial clients value art and professionalism and trust her to create the kind of images that will propel their businesses forward.

Kristin Greenlee

Q&A What tip would you give women who are starting a business?

Leave some things to a professional! You can’t be everything to everyone. If you aren’t a photographer, Web designer, or (fill in the blank), then hire one.

Who is your role model or mentor?

Most of my mentors are my competitors! I try to align myself with those that are the best at what they do, because we are all in this together.

What motivates you on a daily basis?

Love. At its core, my business is about capturing the deepest and most sincere moments of love and joy in the lives of my clients.

Photos by Kristin Greenlee

130

What place inspires you and why?

Cities and the people who inhabit them.

I’ve had the pleasure of photographing some of the most interesting cities and their heartbeats. Fort Worth is one of my favorites!

131

Lane-Knight 6333 Camp Bowie Blvd, Ste 208, Fort Worth, 817.731.4002 laneknight.com, Twitter: @ShopLaneKnight

Refined. Fashion-forward. Luxe.

Lane-Knight is a specialty accessory store that offers a delightful mix of fashion-forward and emerging-designer accessories for women. LaneKnight’s philosophy is to stock a broad spectrum of styles on the forefront of fashion accessories at all price points. This ensures that everyone can find an accessory that reflects and develops their own personal, unique style.

Dawn Keifer

Q&A What tip would you give women who are starting a business?

My best advice would be to just get out there and do it, you’ll never know what could be until you try.

Who is your role model or mentor?

The three B’s: Bendel’s, Bergdorf’s, & Barney’s.

How do you relax?

Owning my own business doesn’t allow for a lot of relaxing time! However, I love to shop, travel and try new things.

132

Photos by Kari Crowe Seher

What is your motto or theme song?

“You’ve got to have style. It helps you get out of bed in the morning.”

—Diana Vreeland, former editor of Harper’s Bazaar magazine.

133

Who is your role model or mentor?

I am inspired by various successful women who have built businesses from scratch by putting their noses to the grindstone and building their empires with integrity.

What is your biggest fear?

Like most people, my biggest fear is failure. It’s what drives me to work so hard to build a successful business.

What motivates you on a daily basis?

I am motivated by all of my employees who believe in my dream and who are whole-heartedly helping my business grow. I don’t want to let them down.

Anna Phillips and Christy Lindsay

What is your motto or theme song?

“Give more than what is expected and do it with a gracious heart.” This has always been my philosophy on how we treat our clients.

Main photo (this page) by Elle Parks, other photos by Amber Richardson of Lifestyle Portrait

Q&A

The Lash Lounge 16 Village Ln, Ste 150, Colleyville, 817.514.9300 2600 W 7th St, Ste 106, Fort Worth, 817.332.5274 5717 Legacy Dr, Ste 130, Plano, 972.801.9073 thelashlounge.com, Twitter: @thelashlounge

Eye-catching. Glamorous. Addictive.

The Lash Lounge is Texas’ first eyelash salon and the first eyelash salon franchise in the nation. Their specialty is the expert application of gorgeous semi-permanent eyelash extensions. They also offer other services that lend to providing a lowmaintenance beauty regime. The Lash Lounge’s popularity is evident by the quick growth of three locations in the Dallas-Fort Worth area with three more on the way.

134

135

Photos by Kari Crowe Seher

Patti Kirkey

Q&A What tip would you give women who are starting a business?

Know your market, know your product, and believe in what you offer. If you don’t sincerely love what you offer, no one else will either.

Who is your role model or mentor?

My husband and Martha Stewart. Both have a drive and spirit that allows them to not only get through adversity, but learn from the experience and be even more successful.

What place inspires you and why?

Any place with history. It’s an amazing feeling to climb the stairs of a 100-year-old building and think of all the others who were there before me.

Le Chat Noir

What do you CRAVE? All things vintage, a good creamy and pungent blue cheese, a bottle of Pinot Grigio, super slinky stilettos, and sweet and savory desserts... not necessarily in that order.

Cupcake Bordello and Bakery 817.231.5148 cupcakebordello.com, Twitter @cupcakebordello

Seductive. Innovative. Daring.

Le Chat Noir - Cupcake Bordello and Bakery is the source for unique artisan pastries in Fort Worth, featuring cupcakes, cakes, and French macarons made from scratch with premium, all-natural ingredients. They combine highend design appeal with a tongue-in-cheek approach to the popular American cupcake. Le Chat Noir - Cupcake Bordello and Bakery provides custom design services at request, including handmade and decorated pastry displays.

136

137

Lifestyle Portrait 214.406.3042 lifestyleportraitart.com, Twitter: @AmberLifestyleP

Amber Richardson

Modern. Classic. Emotional.

Amber has been a wedding and portrait photographer in Fort Worth for the past seven years. Her portfolio includes high school seniors, families, pets, and a variety of commercial work. Her photography has a style all her own, but tailors each shoot to reflect the style of each person. Amber takes time to get to know her clients and often finds herself becoming a part of their families.

Q&A What tip would you give women who are starting a business?

Two words. Network and referral.

What do you like best about owning a business?

I feel blessed and honored that so many wonderful people have allowed me to be a part of the most joyous days of their lives.

What place inspires you and why?

Yosemite Valley. I spent summers there at our family cabin every year as a child. It’s magical.

And the Pacific Northwest’s enchanted forests.

What do you CRAVE? In-n-Out Burger, and a vacation...

138

Photos by Amber Richardson of Lifestyle Portrait

What motivates you on a daily basis?

Creating something beautiful and connecting with interesting, soulful people.

139

Linguine and Dirty Martinis linguineanddirtymartinis.com, Twitter: @LinguineandDM

Seasonal. Delectable. Fabulous.

Linguine and Dirty Martinis, LLC is a unique private chef service offering elegant, seasonal, and healthy meals in the comfort of clients’ homes. Chef Callie Salls provides weekly meal services for families, couples or solo patrons, and also excels in creating beautiful dinner parties, planning menus for lavish cocktail affairs, and preparing meals for intimate events.

Q&A What are your most popular products or services?

Clients love throwing cocktail parties and I’m delighted to oblige. These are creative opportunities to mix my passion for exciting flavors, colors, and textures to produce an event to remember.

How do you relax?

Writing original recipes, photographing my dishes, and recounting my experiences on my blog, Linguine and Dirty Martinis: Food for the Fabulous Life, are my main sources of relaxation.

Photos by Kari Crowe Seher

140

What do you CRAVE? Dim sum and dirty martinis!

Callie Salls 141

LISA McCONNELL Design Studio 5236 Camp Bowie Blvd, Fort Worth, 817.732.4440 lisamcconnell.com

Elegant. Hand-wrought. Intimate.

Lisa McConnell has been one of Fort Worth’s premier jewelry artisans since 1986. McConnell offers one-of-a-kind pieces, custom designs, and collections of limited-run pieces. This fifth-generation Texan and first-generation jeweler is renowned for her extraordinary repair abilities and exceptional work with precious and semi-precious gems. McConnell finds the perfect balance between Southern allure and modern flare—giving the customer matchless quality and design.

Q&A What tip would you give women who are starting a business?

Before starting a business, work for someone in that industry. Once you’re ready to go solo, create a support system. Surround yourself with people who can help and mentor you!

What motivates you on a daily basis?

Keeping the endangered art of gold- and silversmithing alive.

Lisa McConnell 142

What place inspires you and why?

Home. Inspiration comes to me from the simplest things in life. Being at home and enjoying time with family and friends is always inspiring.

Photos by Helmutwalker Photography

What is your biggest fear?

The loss of a loved one. There is a sentiment attached to jewelry, many times it represents the connection we have with loved ones who have passed.

143

What motivates you on a daily basis?

Keeping the endangered art of gold- and silversmithing alive.

Lisa McConnell of LISA McCONNELL Design Studio

Photo by Helmutwalker Photography

Q&A What is your favorite part about owning a small business?

Live~Laugh~Shop enjoys getting to know their customers and providing affordable clothing that every woman can enjoy.

Photos by Helmutwalker Photography

Sherry Patterson and Janet Patterson

What motivates you on a daily basis?

Actually, the idea for our store came about on a girlfriend getaway weekend. On the way home from San Antonio, Sherry said, “let’s do something fun.” I replied, “okay!” Needless to say, five weeks later Live~Laugh~Shop opened its doors.

What is your motto or theme song?

Our store’s motto is: In today’s economy we realize... A girlz still gotta shop! The joy every one of our customers feels when she finds a cute outfit at a great price is what inspires and motivates us!

Live~Laugh~Shop 9520 Camp Bowie W Blvd, Ste A, Fort Worth, 817.560.1220 shopontheblvd.com, Twitter: @shopontheblvd

Upscale. Variety. Friendly.

Live~Laugh~Shop (On the Blvd) Consignment is owned by Sherry and Janet, two of Fort Worth’s most fun and energetic women. Their enthusiasm and carefully chosen selection of stylish finds make LLS a place you want to shop! You will find fantastic savings in a boutique setting. Whether you are an urban cowgirl who loves her bling or traditional girl who goes for a classic style, you are sure to find what you’re looking for at Live~Laugh~Shop!

144

145

Photos by f8 studio, Kyle Coburn, Adrien Paxton Maroney and LeeAnn Widyn Photography

Lush Couture Floral

Deitra Butler

Q&A What motivates you on a daily basis?

Happy clients! I love hearing how much my clients loved my floral designs after their event!

What is your motto or theme song?

“Our talents are the gift that God gives to us… What we make of our talents is our gift back to God.” —Leo Buscaglia What place inspires you and why?

Nature, architecture and art inspire me. I feel most inspired when I visit places such as Scotland, which has extraordinary landscapes; London, where the cathedral architecture gives me chills; and art museums.

What do you CRAVE? Time with my Lord Jesus, love, style, great design, beautiful flowers, great color palettes, chocolate, pumpkin spice lattes, time with friends and family, travel, joy, photography, art, happiness, serenity, and time.

817.570.2929 or 214.604.5472 lushcouturedesign.com, Twitter: @lushcoutureflor

Lush. Creative. Flawless.

Lush is a couture floral design company that specializes in weddings and special events. Owner Deitra Butler has more than 15 years of floral design experience. She is known for her beautiful color palettes, rich textures, innovative ideas, attention to detail and flawless installations. Deitra’s fun nature puts her clients at ease, enabling them to develop their ideas so that their visions can be made a reality.

146

147

What do you CRAVE?

I crave beautiful, colorful, little things that make a big statement!

Melanie Adair Jones of Prim & Proper

Photo by Kristin Greenlee

Lux Events 817.925.0510 luxcreativeevents.com

Rustic. Cozy. Chic.

Lux Events is passionate about the art of designing well-orchestrated events. They handle all types of events, including wedding receptions and corporate galas. Lesleigh loves being able to personally dedicate her creativity and unique sense of rustic-chic style to every event.

Lesleigh Smith

Q&A What tip would you give women who are starting a business?

Don’t be afraid of failure.

What motivates you on a daily basis?

My little boy motivates me to get up and enjoy the little moments every day. His innocence makes me strive to be the best mother I can be.

What is your motto or theme song?

Be who you are. Say what you feel. Those who mind, don’t matter.

Those who matter, don’t mind.

Photos by Kristin Greenlee

150

What place inspires you and why?

My parents’ house. It reminds me to slow down, take in my surroundings and remember just who I am.

What do you CRAVE? Coffee—a whole pot of it.

151

Q&A What are your most popular products or services?

Solving problems for small businesses in the areas of employment law, contracts, negotiations and litigation.

What tip would you give women who are starting a business?

Many small business owners think they can’t afford an attorney, but I’ve seen business owners regret not consulting an attorney earlier when they find themselves in a costly predicament.

Photos by Kelly Carter, except portrait (opposite page) by Kari Crowe Seher

Lynn Kelly

Who is your role model or mentor?

My dad, who was my high school guidance counselor, has successfully owned his own small business for many years.

What is your motto or theme song?

“Commitment to Justice.”

How do you relax?

Singing soprano with the Fort Worth Baroque Society and knitting.

What place inspires you and why?

The beautiful old Tarrant County Courthouse.

I expect Atticus Finch to appear and make a brilliant closing argument at any moment!

152

Lynn Kelly Law Firm PC 817.709.7705 lynnkellylaw.com

Experienced. Professional. Knowledgeable.

After practicing law in north Texas for 21 years, Lynn Kelly opened her own firm, Lynn Kelly Law Firm PC in 2010. Lynn enjoys helping small business owners with their legal issues so they can concentrate on growing their businesses.

153

The Middle Pillar 3828 W Vickery, Fort Worth, 817.763.9113

Beauty. Wellness. Gifts.

The Middle Pillar uniquely offers beauty services such as hair coloring and cutting, along with pampering products to take home. It is also a destination for massage, tarot card readings, and astrological consultations in a small, intimate atmosphere. Beautiful jewelry can be found, as well as local art and gifts.

Q&A What are your most popular products or services?

The Paul Mitchell line and Brazilian Keratin line of hair products. A comforting massage is a must for wonderful healing results.

What is your favorite part about owning a business?

The sense of community and the great feeling I get knowing that I am providing needed services and products.

Susie Patterson and Stephanie Jenkins 154

What motivates you on a daily basis?

Helping others on fundamental levels and seeing great results from the services that we offer.

Photos by Janelle Lowrance

What tip would you give women who are starting a business?

Make sure your business reflects your best and most unique services in an individual and professional way.

155

Milagros Frames, Gifts & Art 851 Foch St, Fort Worth, 817.332.1818 milagrosframesandgifts.com

Colorful. Distinctive. Affordable.

Milagros is located in Fort Worth’s fast-growing West 7th and Foch Street Warehouses, nestled between world-renowned museums and downtown. Milagros showcases an upscale mix of distinctive handcrafted gifts, jewelry, art and custom home accents. They offer graduation, wedding, birthday or just-because gifts that fit individual styles at prices that suit all occasions. Milagros promotes quality craftsmanship from diverse artists; Milagros—at the corner of local and global.

Margaret Pepin

Q&A What are your most popular products or services?

Original, handcrafted jewelry, art, greeting cards and custom framing.

What is your motto or theme song?

Be strong, be brave, be tough, be smart... and don’t forget to laugh!

How do you relax?

Spending time with my friends, family and my dogs.

What place inspires you and why?

Big cities. There are so many layers of history and complexions.

Photos by Janelle Lowrance

156

What do you CRAVE? Educated women for the world with a good measure of health, happiness, laughter and creativity. All these together equal success.

157

Q&A What tip would you give women who are starting a business?

The e-commerce venues provide a great resource for testing your product in the marketplace without forking over a huge initial investment.

Photos by Helmutwalker Photography

Kristin Babek

What is your favorite part about owning a small business?

I like the personal interaction with families all over the nation; and the idea that I can have even a small part in creating comfortable environments for their children.

What is your motto or theme song?

“Start by doing what’s necessary; then do what’s possible; and suddenly you’re doing the impossible.”

—Francis of Assisi

MOM’S BUNK HOUSE 817.896.1910 momsbunkhouse.com

Fun. Quality. Crafted.

MOM’S Bunk House features quality youth furniture at family friendly prices.

At MOM’S, they understand the importance of getting the most out of your family’s dollars. That’s why MOM’S Bunk House offers solid wood bunk beds, captain’s beds and dressers that will last, classic designs that will not go out of style and free shipping to 48 states. There’s always a bed for you at MOM’S.

158

159

Nezhoni 4319 Camp Bowie Blvd, Fort Worth, 817.377.1140 nezhoni.com

Exotic. Distinctive. Unexpected.

Nezhoni is the Fort Worth destination for authentic, Native American-made jewelry and pottery from the American Southwest. Rare turquoises and other traditional materials give Nezhoni its genuine Native American appeal. The Cosmetic Studio features highly pigmented, custom-blended foundation, other high-quality cosmetics and offers private consultation with their artists. Nezhoni combines extensive knowledge and incomparable customer service in a relaxed atmosphere.

Jo McKay

Q&A Who is your role model or mentor?

The Widow Cliquot. In the middle of the Napoleonic Wars, she owned and operated a champagne vineyard that still exists and thrives today. Dogged determination carried her through to success.

What motivates you on a daily basis?

Possibilities! Each day brings new ones and I welcome them all.

Photos by Helmutwalker Photography

160

What place inspires you and why?

Art museums always recharge my battery.

Surrounded by different expressions of creativity and the passion that produced it stirs and focuses my own passion for what I do.

What do you CRAVE? I crave the friendships I have with other women. Kicking back with my women friends and sharing laughs, successes, disappointments and joys keeps me sane.

161

What motivates you on a daily basis?

Possibilities! Each day brings new ones and I welcome them all.

Jo McKay of Nezhoni

Photo by Helmutwalker Photography

Q&A

Payne Free Marketing

What are your most popular products or services?

Monthly marketing packages give the client a virtual “marketing director” without paying a large salary or benefits.

Packages are tailored to the needs of each client after an initial consultation.

817.447.6685 paynefreemarketing.com, Twitter: @tamarapayne

Communicative. Creative. Strategic.

Payne Free Marketing is a marketing communications practice that helps smallto medium-size businesses create their communications message and then strategically implement that message into the company’s marketing platforms.

Their consultants work personally with each client to accurately develop a message that matches the vision and mission of the company. Work with Payne Free Marketing and you’ll quickly learn that Smart Marketing Doesn’t Have to Hurt!

Tamara Payne

What is your favorite part about owning a business?

Results! I love seeing a great idea bring success to a client! Most importantly, I love showing my daughters that women can be successful in business and as mothers.

Who is your role model or mentor?

I am blessed to have several women who helped shape me into the woman I am today, especially my sister Tiffany. Her creativity, determination, unconditional love and friendship have been instrumental in my life.

Photos by Amber Richardson of Lifestyle Portrait

162

What motivates you on a daily basis?

Knowing I’ve accomplished something worthwhile, brought a smile to someone’s face, warmed someone’s heart, had a moment of creativity, and somehow made my daughters feel loved and secure along the way.

What is your motto or theme song?

“Make it a great day.” You can make every day great with your attitude, no matter what happens throughout the day.

Making each day great is a choice.

163

Prim & Proper 4823 Camp Bowie, Fort Worth, 817.377.3558 Twitter: @primandproperfw

Feminine. Lovely. Delightful.

Prim & Proper is a women’s accessories and gift boutique located on the bricks of Camp Bowie. With items such as silk handmade aprons, Prim & Proper mixes traditional values and ideals with a modern look and twist. It exemplifies how women in Fort Worth give with a certain style and shop in good taste. P&P supports local female jewelers, artisans and raises monthly donations for local nonprofits.

Melanie Adair Jones

Q&A What are your most popular products or services?

Our most popular products include fine jewelry, clutches, greeting cards, home and kitchen accessories, aprons and pet items.

What motivates you on a daily basis?

I am motivated by the idea that maybe I can make a difference—change things—and add to the family legacy of successful woman business owners.

What do you CRAVE? I crave beautiful, colorful, little things that make a big statement!

164

Photos by Kristin Greenlee

What is your favorite part about owning a business?

I like that it always feels like a new day.

Every day is a learning experience and any day can present a challenge to tackle. Nothing is mundane.

165

Q&A

Sally L. Fortenberry, Ph.D., CFCS

What are your most popular products or services?

Providing career guidance and direction, professional development and personal assessment for college students and recent graduates; consulting with small entrepreneurial ventures about startup issues; and connecting practicing professionals with students.

ASSOCIATE PROFESSOR, DIRECTOR OF TCU CENTER FOR MERCHANDISING EDUCATION AND RESEARCH 817.257.6752 demt.tcu.edu

Collaborative. Dynamic. Pro-active.

Dr. Sally L. Fortenberry, Ph.D., is an associate professor of fashion merchandising and has been associated with Texas Christian University since 1989. She serves as the director for the Center for Merchandising Education and Research and coordinates the Merchandising Internship Program. Collaborating with practicing professionals helps her stay abreast of industry changes and allows her to integrate real-world issues into classroom learning experiences.

Who is your role model or mentor?

There are too many to recount, yet all of them had strong character, were decisive, exhibited unwavering integrity and were never afraid to speak their mind. My mom is one.

What is your biggest fear?

That future generations will forget how to have meaningful face-to-face conversations with others for the purpose of building relationships, networking and learning from each other.

What motivates you on a daily basis?

The many successes of all current students and graduates provide me with the greatest satisfaction. Seeing each one excel in their chosen major and career motivates me to continue teaching and advising.

Photos by Kari Crowe Seher

166

Sally L. Fortenberry, Ph.D., CFCS

What is your motto or theme song?

“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.”

—Mark Twain

167

Sally’s Flower Shoppe & Gifts 4215 Camp Bowie Blvd, Fort Worth, 817.738.1977 100 N Pendell Ave, Cleburne, 817.645.7700 sallysflowershoppe.com

Q&A What are your most popular products or services?

European design cubes and bubble bowl arrangements, high-style arrangements, weddings, parties, seasonal and everyday home decorating, and unique gift items.

What tip would you give women who are starting a business?

Look to those women (or men) whom you aspire to be like and ask for advice.

Always count your blessings and thank your employees for a job well done!

Photos by Helmutwalker Photography

Nicole Biggs-Parker

Elegant. Unique. Quality.

Sally’s Flower Shoppe & Gifts is a unique, one-of-a-kind, Westside landmark. Serving Fort Worth and surrounding cities for more than 68 years, Sally’s provides quality fresh and silk arrangements, seasonal wreaths, decor, gift baskets, and unique gift items to their influential clientele, including many local businesses. Sally’s puts extra care and love into each arrangement and goes the extra mile for every customer!

What place inspires you and why?

Germany—my grandmother lives there. It’s a peaceful place. The village she lives in is so quaint and traditional. I love the fresh air, festivals, and food. It recharges me!

168

169

Salutations Stationery & Invitations 2741 S Hulen St, Fort Worth, 817.923.0450

Creative. Personal. Fabulous.

Salutations features an extensive line of invitations, stationery and monogrammed gifts. After seven years in business, Salutations has enhanced the joy of sending special pieces in the mail, as well as gift giving with a personal touch. Their exceptional, personal customer service makes it easy to find or create exactly what you are looking for.

Charlotte French

Q&A What are your most popular products or services?

Invitations, stationery, calling cards, personalized gifts, cups, napkins, baby gifts, wedding and baby books.

What tip would you give women who are starting a business?

Be patient and learn from your mistakes.

What is your favorite part about owning a business?

I love working with my clients and staff.

I enjoy having a flexible schedule.

Photos by Kristin Greenlee

170

How do you relax?

Drinking wine with my girlfriends.

What do you CRAVE? Summertime.

171

Q&A What are your most popular products or services?

Shop Hop Guest Services are the new trend of my business. The most frequently scheduled appointments are for personal styling, which provides clients with several pieces and accessories to create multiple outfits and looks.

Photos by Kari Crowe Seher

Bonnie Thompson

What tip would you give women who are starting a business?

Allow your passion to drive your profession.

Sometimes, as a business owner, it seems there are never enough hours in the day, so find satisfaction in your daily accomplishments.

Who is your role model or mentor?

Cathy Thompson, my mother. She has such a great balance of strength and genuine kindness. I most admire her hard work ethics, loyalty and her simplicity.

What is your motto or theme song?

Don’t worry about tomorrow; live for today.

How do you relax?

I usually buy fresh flowers every week and make arrangements for my home.

What place inspires you and why?

The courtyard of the Crescent Hotel, mostly because I am surrounded by a beautiful green garden and some of the most wonderful stores.

172

What do you CRAVE? Fashion of every kind.

Shop Hop DFW 817.992.2271 shophopdfw.com

Fun. Luxurious. Spontaneous.

Shop Hop Dallas/Fort Worth is an all-access shopping agency that provides luxury shopping and styling services. The local clientele is devoted to their Shop Hop stylist, and now this Fort Worth-based business has taken retail therapy to an entirely new level! With luxury transportation and a personal shopping guide, Shop Hop Guest Services gives hotel guests and visitors front-door service to the city’s best shopping!

173

The Shoppes at Brownstone Village 2408 W Abram St, Arlington, 817.275.8990 brownstonevillage.com

Destination. Collaboration. Energetic.

The Shoppes at Brownstone Village transformed a 20,000 ft skating rink, complete with a faux townhouse façade, and filled it to the brim with more than 140 unique boutique shops, the El Gabacho Tex Mex Grill and a full-service salon—all under one roof. Brownstone Village is a business incubator for women, featuring handmade merchandise along with the most trendy brands for you, your girlfriends and your family!

Q&A What are your most popular products or services?

We are known for having an incredible variety of products along with our “Ladies’ Night Out” events. We can pack a lot of women into an old skating rink!

Who is your role model or mentor?

My dad has been with me for every step of my business journey. He has helped me to think outside the box and be proud of my accomplishments.

Taylor Gray 174

What is your motto or theme song?

Adversity doesn’t create character, it reveals it.

Photos by Helmutwalker Photography

What tip would you give women who are starting a business?

Love what you do. Stay true to yourself.

Everything will cost more than you originally budget. Don’t be afraid of change. Don’t be afraid to ask for help.

175

Snug as a Bug 2749 S Hulen St, Fort Worth, 817.924.1590

Charming. Adorable. Irresistible.

Snug as a Bug is a precious baby and children’s boutique offering unique and quality clothing, accessories and gifts. Snug has a wide array of options for customers who have a flair for trendy as well as traditional products.

Since opening in 2004, Snug as a Bug has a wonderful reputation for excellent customer service and the perfect baby gift for any occasion.

Stefny Nance

Q&A What are your most popular products or services?

Monogramming and anything that that can be monogrammed. Smocked items and frilly tutu sets are also very high on our most-sought-after list.

Who is your role model or mentor?

My mom, who owned a children’s boutique for 30 years and taught me everything I know, is my role model. She has a joy for creating and an entreprenurial spirit!

Photos by Helmutwalker Photography

176

What motivates you on a daily basis?

Satisfied, happy, returning customers motivate me!

What place inspires you and why?

Foreign destinations inspire me because I can dream, think and create with a clear mind.

177

Q&A What are your most popular products or services?

Our three most popular soaps are lemongrass green tea, rosemary mint, and oatmeal, lavender and honey. The lavender lotion bars are also a customer favorite.

Photos by Kristin Greenlee

Karla Suarez

Who is your role model or mentor?

My grandmother, who was a savvy business woman and creative entrepreneur. She used to say, “If you want something, visualize yourself doing it, and eventually you will make it happen.”

What place inspires you and why?

My kitchen! I love to cook, and food always seems to inspire new product scents. Same goes for a good cocktail.

What do you CRAVE? Mexican food, good conversation, homegrown tomatoes and the perfect pair of jeans—in that order.

Soap Addict 817.715.2628 thesoapaddict.com, Twitter: @thesoapaddict

Handcrafted. Natural. Fresh.

Soap Addict handcrafts natural soaps and body products that you can feel good about using. They believe what you put on your body is just as important as what you put inside it, so you’ll find only nature-based, skin-loving ingredients in Soap Addict’s products—such as pure vegetable oils, luxurious plant butters, essential oils, herbs, spices and clays. Your skin will love you for it.

178

179

Photos by Kari Crowe Seher

Katie Karnes

Q&A What are your most popular products or services?

TOMS shoes, women’s shoes, women’s apparel and jewelry.

What tip would you give women who are starting a business?

Keep an open mind about everything.

What motivates you on a daily basis?

I am motivated by wanting to help people.

What is your motto or theme song?

Girls just want to have fun!

What place inspires you and why?

Los Angeles! Love the stores and atmosphere.

What do you CRAVE? Friends, sweets and shopping.

SOBO Fashion Lounge 4109 Camp Bowie Blvd, Fort Worth, 817.989.7626

Fabulous. Trendy. Friendly.

SOBO Fashion Lounge provides a unique shopping experience.

They carry LA fashion trends, and will help you find the perfect shoe for you. Customers feel as if they were shopping with their best friend in this environment—it is truly shopping bliss!

182

183

Something You Make Up Artistry 817.939.8569 something-you.com, Twitter: @SomethingYou

Fabulous. Real. Gorgeous.

A make-up artist for more than 15 years, Shannon is aware of the need for proper application, staying power and overall effect. She’s been granted preferred status with fashion industry leaders; professional athletes and their families; national pageants; directors; and photographers of all genres. Her meticulous work speaks for itself and her clients continue to seek her advice after their sessions are a distant memory.

Shannon Caldwell

Q&A What are your most popular products or services?

Airbrush makeup and eyelash application are our top services, followed closely by our on location classes.

What is your biggest fear?

That I will let myself down... or that my shoes won’t match my bag. It’s 50/50.

What motivates you on a daily basis?

Changing the minds of people who think they can “go to the counter” and get the look they desire and deserve.

Photos by Helmutwalker Photography

184

What is your motto or theme song?

“Do, or do not. There is no ‘try.’ ” —Jedi Master Yoda What place inspires you and why?

I find myself inspired everywhere— especially behind the brush.

185

Q&A What are your most popular products or services?

People really like the bags—the little shopping bags that we use when people make a purchase. And they love our hot pink fox fur keychains!

What is your favorite part about owning a business?

My favorite part of owning my own business is interacting with my clients. At Spoiled Pink we have a great word-of-mouth business that brings friends and family in to shop and have a good time together.

Photos by Kari Crowe Seher except portrait (opposite page) courtesy of The Fort Worth Star-Telegram

Amy Churchill

Who is your role model or mentor?

I learn something from every women I’ve come in contact with.

What do you CRAVE? Interesting people who are excited about the latest fashion trends.

Spoiled Pink 4824 Camp Bowie Blvd, Fort Worth, 817.737.7465 spoiledpink.com

Fun. Sassy. Hip. Spoiled Pink is ultimately a collaboration of a group of fabulous, creative women working together to promote one another’s businesses. It is a women’s, children’s and gift boutique that carries the latest trends and classic favorites.

186

187

Steed Investments

Q&A What are your most popular products or services?

Most clients enjoy our initial financial review, which helps clarify their financial future by showing them where they are today, where they want to be and how to get there.

Gelasia Steed

817.570.9505 steedinvestments.com, Twitter: @steedinvestment

Client-focused. Comprehensive. Trustworthy.

Steed Investments is an independent, fee-based firm specializing in holistic financial planning and investment advisory. Owner, Gelasia Steed, CFP(R), is a personal financial shopper deciphering exactly what clients need to help them achieve their goals and dreams. Wine with G$Money events offer ladies financial education and advice in a fun, casual setting—there is no cost except your wine!

Who is your role model or mentor?

Elizabeth Jetton taught me how to have “conversations that matter” with my clients, and lives out the qualities of service and care for clients that I strive to offer in my business.

What motivates you on a daily basis?

Accomplishment. Nothing makes my day more than helping a client achieve a goal or succeeding at one of my own personal goals.

What is your motto or theme song?

My mission in life and business is to help people thrive and prosper. I aim to simplify and reduce uncertainties so my clients can sleep soundly at night.

What do you CRAVE? A nice glass of red wine—hence the theme of Wine with G$Money—and helping people to thrive and prosper by achieving their goals and dreams.

188

Photos by Raelyn Newton

What place inspires you and why?

I treasure the time I lived in New Orleans. It is a beautiful, unique city that inspired me through its history and culture to be who I am today.

189

Stoltz Image Consulting 2800 S Hulen St, Ste 105, Fort Worth, 817.924.8300 stoltzimage.com, Twitter: @stoltzimage

Beautiful. Stylish. Effortless.

Stoltz Image Consulting features an innovative approach to accentuate your own natural beauty. Do you have a closet full of clothes and nothing to wear?

Do you panic when it’s important to wear just the right outfit? Do you make lots of clothing mistakes? Have you found your favorite lipstick color? Stoltz Image Consulting is here to solve your problems! Everyone is beautiful!

Q&A What are your most popular products or services?

We shop in your closet to create outfits and give you a shopping list to complete your wardrobe.

Our custom color and computerized body shape analyses create your personal style. We are known for our custom-blended foundation, Stolz Image Cometics and Skin Care.

What is your motto or theme song?

To change the world by making everyone beautiful.

What do you CRAVE? We crave testimonials from elated clients!

Elaine Stoltz, AICI CIM 190

Photos by Kristin Greenlee

What tip would you give women who are starting a business?

It’s all about the client! After all, they are your walking advertisement.

191

Teesie’s Attic 4000 Arlington Highlands Blvd, #169, Arlington, 817.465.7200 teesiesattic.com, Twitter: @TeesiesAttic

Modern. Exclusive. Funky.

Teesie’s Attic is the perfect place to shop for fashion-forward additions to your wardrobe. Premium denim, modern laundry and foot candy line the walls of this family owned and operated boutique. Teesie’s Attic also offers products from manufacturers who give back to their communities, including TOMS, Falling Whistles and FEED Bags. Once you’ve experienced their customer service, you’ll understand why people drive miles to shop with Teesie’s Attic!

Q&A What tip would you give women who are starting a business?

You must be passionate about the products and/or services you offer. You’ll gain loyal customers when they see that you believe in the things you are selling to them.

Who is your role model or mentor?

My bother-in-law Mitch Alverson has inspired me, motivated me and continued to encourage me through this journey.

Photos by Helmutwalker Photography

192

What is your motto or theme song?

I strive to run my business in a way that would please God. He has blessed me with so much more than I deserve. God is good, all the time!

Marcie Schneider

How do you relax?

In the real world, I love to relax with a scotch and soda. My ultimate relaxation experience would be to lie on the beach with a fancy cocktail surrounded by my great friends and family.

193

Photos by Kari Crowe Sehers

Anissa Teskey

Q&A What are your most popular products or services?

Cowgirl style! Boots from Old Gringo, Lucchese, and Liberty. Denim from True Religion, 7 for All Mankind, Joe’s, Rock Revival, Miss Me, Big Star. Unique jewelry with one-of-a-kind ancient coins.

What tip would you give women who are starting a business?

“Go out on a limb, that’s where the fruit is.”

—Mark Twain What is your motto or theme song?

Do not regret yesterday. Learn from it and go on.

How do you relax?

I enjoy relaxing at Possum Kingdom Lake with my family and friends.

Teskey’s Uptown 2913 W Crockett St, Fort Worth, 817.332.2525 3001 W Interstate 20, Weatherford, 817.599.3400 teskeys.com

Stylish. Fun. Classic.

Teskey’s Uptown is where rock ‘n roll meets cowboy soul. From edgy fashion to timeless cowboy boots, they combine the best of both worlds for an unmistakable style. The boutique carries premium denim, custom boots, unique jewelry, and fabulous gifts. A surf shop can also be found at the Weatherford location.

194

195

What are your most popular products or services?

Cowhide or ostrich boots; handmade, doublestitched hats in felt or straw; a custom-sized, awesome selection of belts that feature extreme bling or a traditional look; and personalized Western shirts that are beautifully embroidered with traditional pearl snaps.

Photos by Janelle Lowrance

Q&A

What tip would you give women who are starting a business?

Don’t be afraid to take risks and keep “No Failure Accepted” as your motto.

What is your favorite part about owning a business?

My favorite part is meeting interesting people and solving challenges.

Judy Henson

What is your motto or theme song?

“Don’t Fence Me In” by Gene Autry.

Texas Gold Minors 140 E Exchange Ave, Ste 116, Fort Worth, 817.625.7288 texasgoldminors.com, Twitter: @TexasGoldMinors

Western. Nostalgic. Fun. Texas Gold Minors has the finest collection of unique western apparel, boots and gifts for kids. Whether you’re an urban cowboy or a vintage cowgirl, Texas Gold Minors will outfit you from the tip of your cowboy hat to the spurs on your handmade boots. For rodeo, stage, or just playing cowboy, Texas Gold Minors is your one-stop shopping spot.

196

197

There’s No Place Like Home...Furnishings 8309 Camp Bowie Blvd W, Fort Worth, 817.244.3371 noplacelikehomefurnishings.com, Twitter: @abbysfurniture

Thrifty. Inventive. Welcoming.

No more driving from store to store trying to find the perfect furniture for your home. Relax and browse through 100s of high end manufacturer’s catalogs and find the look you crave. From old world to contemporary styles, the possibilities are endless. The furniture you’ve always dreamed of is now made affordable at There’s No Place Like Home!

Q&A Who is your role model or mentor?

My mother taught me to keep a positive attitude no matter the circumstances, so my glass is always half full. Thanks Mom!

How do you relax?

My husband and I have an old wooden boat that we take to different lakes around the area. Sitting and gazing at beautiful landscapes while gliding across glasslike water is amazingly settling.

Abby Slayton 198

What place inspires you and why?

My store inspires me to be better and to be different than the big run-of-the-mill chain stores that have no individuality. My customers deserve to have their own style.

Photos by Helmutwalker Photography

What is your motto or theme song?

Bill Withers did the song “Lovely Day” that can convince me that’s what it’s gonna be!

199

three bishops 214.641.0382 threebishops.com

Handcrafted. Stylish. Beautiful. three bishops creates beautiful, handcrafted jewelry using natural gemstones, such as rubies, emeralds, aquamarines, opals and chrysophase, combined with 14k gold fill, sterling silver, 18k vermeil and 18k gold. Each stone is handpicked for its beauty and uniqueness, so each piece is truly a work of art. three bishops embraces the philosophy that beautiful things can have heart, soul and purpose.

Q&A What is your favorite part about owning a business?

The freedom to take the business in the direction that we see it should go.

We enjoy being able to make decisions that really affect our bottom line.

What motivates you on a daily basis?

Loving what we do! Seeing our clients looking fabulous in our jewelry is fantastic. Also, seeing our jewelry on TV or in print is so fun.

Photos by Amber Richardson of Lifestyle Portrait

200

What place inspires you and why?

Being any place with other creative people. It is always so interesting to see what inspires others.

Jennifer Blumenstock & Natalie Martin

What do you CRAVE? Good design is a must! If something starts with a good design, you can’t go wrong.

And lots of fun with family and friends!

201

Photos by Amber Richardson of Lifestyle Portrait, except portrait (opposite page) by Mary Ann Halpin

Q&A What are your most popular products or services?

Tiffie Sleeves™ transform a short sleeve shirt into a long sleeve shirt in less than a snap! Pair them with a Tiffie™ Scarf or Jeweled Accessory for a different look.

What tip would you give women who are starting a business?

Protect yourself and your business! Hire an experienced business law attorney to form your corporation and create your contracts, and find a trustworthy accountant to manage your taxes and books.

What do you CRAVE? I crave results that positively affect the people around me, to meet dynamic and creative women in business, and to inspire my children to always go for it!

Tiffie, LLC

Tiffany Carlen Hurd

817.447.8433 thetiffie.com, Twitter: @TheTiffie

Innovative. Savvy. Fashionable.

Tiffie™ provides innovative apparel accessories for the savvy fashionista.

Their goal is simple: create multipurpose products that can be worn in a variety of ways, ultimately maximizing your investment. Tiffie sells direct to the fashionista via their website and limited events. Their products are also sold at select retail boutiques nationwide.

202

203

What are your most popular products or services?

Our best sellers are our 2007 Petite Sirah, 2007 Cathedral Mountain Fruta de Piedra, and our 2009 Pinot Grigio.

Come and find your favorite wine!

Photos by Kari Crowe Seher

Q&A

Who is your role model or mentor?

My mom has always been my mentor in life.

Ever since I got involved with Times Ten, I have been constantly going to her for advice.

What do you CRAVE? I crave a good meal. Seriously, I am always hungry! Nothing beats a delicious dinner, paired with the perfect wine and shared with friends and family.

Madeleine Shero

times ten cellars 1100 Foch St, Fort Worth, 817.336.9463 timestencellars.com

Elegant. Distinctive. Decadent.

Times Ten Cellars is a full production winery in downtown Fort Worth and their vineyard is located in the high desert region of southwest Texas. They offer more than 20 wines at their tasting bar. You are welcome to come in for a glass, share a bottle, or purchase wine to take home. They also offer an elegant atmosphere for celebrating your special occasions. Cheers!

204

205

Uncommon Angles Gallery Montgomery Plaza: 2600 W 7th St, #159, Fort Worth, 817.335.9933 uncommonanglestx.com

Judy Shelton

Cutting-edge. Warm. Engaging.

Now in its 15th year, Uncommon Angles continues to excel in bringing art pieces from some of the finest craftsmen in the country to Fort Worth. With their amazing selection of blown, fused and mosaic glass, handmade jewelry, kaleidoscopes, ceramics, wooden boxes, clocks, paintings and metal wall art, one cannot help but marvel at the handcrafted beauty in every corner of the gallery.

Q&A Who is your role model or mentor?

My parents taught me to be responsible and work hard, and they instilled positive values in me. My husband Bill has been my biggest supporter and encourager.

What is your motto or theme song?

The Golden Rule—treat others the way you would like to be treated!

What do you CRAVE? To be successful and happy in all areas of my life and to give back to the community.

206

Photos by Kari Crowe Seher

What place inspires you and why?

I love the Caribbean—I always feel totally at peace when I see those turquoise waters.

207

Vanity Room Waxing Boutique 1071 Foch St, Fort Worth, 817.348.8400 vanityroombeauty.com, Twitter: @vanityroom

Katy Slayton

Essential. Charming. Trend-setting.

Vanity Room Waxing Boutique is a charming boutique that offers professional and fun services that provide instant results, such as facial and body waxing, diamondtip microdermabrasion skin treatments and facial peels, customized airbrush tanning, lash and brow tinting and lash extensions. Vanity Room Waxing Boutique is conveniently located in the growing Museum District, west of downtown Fort Worth.

Q&A What is your favorite part about owning a business?

I love the creative freedom that I have and I love what I do. It is so rewarding and enjoyable to help people feel beautiful every day.

What motivates you on a daily basis?

Sharing in clients’ excitement after their services—the instant result services that we offer are very rewarding. It doesn’t take much more than that to motivate me!

What do you CRAVE? Everything we offer! Spray tans, lash extensions, a great brow wax and satin smooth legs. It makes me so happy to get the services done on myself!

208

Photos by Janelle Lowrance

How do you relax?

If going to the beach is not an option, a hot bath with one of our Feeling Smitten cupcake bath bombs and a nice glass of Moscato wine.

209

Velvet Box 9100 North Fwy, #124, Fort Worth, 817.750.5005 2917 Morton St, Fort Worth TheVelvetBox.com, Twitter: @VelvetBoxDFW

Sexy. Adventurous. Inspiring.

The Velvet Box introduces men and women to new ways to spice up their love lives in a style that is not intimidating. The result is an upscale retail experience for all things nice and naughty, catering to couples and individuals who seek quality products and affordable fun in a comfortable environment.

Marcelle LeBlanc

Q&A What are your most popular products or services?

Anything that goes bzzzzz...

Main photo (this page) and upper right photo (opposite page) by Ryan Li from Ilfusion Creative, all other photos by Amber Richardson of Lifestyle Portrait

210

What tip would you give women who are starting a business?

No doesn’t mean “no.” It just means “not right now.” Never give up. Know exactly what you want and focus on it.

What motivates you on a daily basis?

The fantastic people who work for me and learning something new every day.

What is your motto or theme song?

A lady is one who never shows her underwear unintentionally.

What do you CRAVE? I crave adventure. I will go anywhere and try anything at least once!

211

The Water Closet 4111 Camp Bowie Blvd, Fort Worth, 817.332.0607 twcinteriors.com

Artistic. One-of-a-kind. Quality.

The Water Closet is the first and only boutique bath showroom in the Fort Worth area. Specializing in full-service interior design and high-end bathroom fixtures, they offer a strong and unique product selection, along with the best, most highly personalized services to all clients. The Water Closet offers an exclusive, yet diverse, line of quality bath fixtures, furnishings, and tile lines.

Caryn H. Evans

Q&A What are your most popular products or services?

Our custom one-of-a-kind designs in tile and stone. Five of our exclusive tile lines are completely customizable in size, shape and color.

Who is your role model or mentor?

Through example, my parents. They taught me the meaning of integrity, commitment and the value of hard work. With hard work and dedication anything is possible.

Photos by Janelle Lowrance

212

What place inspires you and why?

Old buildings and European architecture.

The fact that these structures were built with fewer resources than we have today and are still standing completely amazes me.

213

West Magnolia Plastic Surgery 1200 W Magnolia Ave, Ste 110, Fort Worth, 817.870.4833 mclaughlinmd.com

Emily McLaughlin, MD, FACS

Personal. Compassionate. Friendly.

West Magnolia Plastic Surgery was established with the vision of a personal, intimate approach to all facets of plastic and reconstructive surgery. The office is in a refurbished historic building with an on-site state-of-the-art surgery center. Patients can discuss all of their personal concerns while enjoying soft music, a cold drink and a warm cotton robe.

It is plastic surgery from a relaxed and professional standpoint.

Q&A What tip would you give women who are starting a business?

Establish a niche in the area where you place your business—as a female plastic surgeon I have the distinct ability to communicate with my patients both as a woman and as a professional.

How do you relax?

Time with my friends and my amazing husband Jeff. I run, exercise and cook. I have recently discovered an interest in sketching and sculpture and hope to foster these skills.

214

Photos by Helmutwalker Photography

Who is your role model or mentor?

My mother was my role model and my first best friend. The operating room in the office is dedicated to her, which is why it is such a special place to me.

215

Q&A What are your most popular products or services?

Beautiful homes and properties.

Photos by Kristin Greenlee

Joan Trew and Martha Williams

What tip would you give women who are starting a business?

Be persistent and get the best advice money can buy. Do what you do best!

What is your favorite part about owning a business?

The people we work with: our agents, our clients and our customers.

Who is your role model or mentor?

Ann Quinn, who was one of the first women bankers in Fort Worth. She was very professional, had great work ethic and set such a great example for women.

What place inspires you and why?

The Statue of Liberty and Washington, D.C. because they represent all of the history of our country and the freedom that we enjoy.

What do you CRAVE? Beautiful homes!

Williams Trew Real Estate Services 3707 Camp Bowie Blvd, Ste 300, Fort Worth, 817.732.8400 2821 S Hulen St, Fort Worth, 817.632.9500 williamstrew.com

Experienced. Professional. Innovative.

Williams Trew was founded on the premise of treating each client with respect and focused attention. They strive to exceed each client’s expectations through the use of innovative technology resources, comprehensive marketing strategies and a full service approach to real estate. Martha and Joan have a great affection for the city. It’s where they live and work!

216

217

Photos by Janelle Lowrance

Q&A What are your most popular products or services?

Consuela handcrafted frames, pillows and totes, re-purposed vintage, chipped, peeling furniture, and other vintage flea market treasures.

What motivates you on a daily basis?

I have wonderful daughters and a lovely life, so I must do what I can to embrace all the gifts I have been given.

What place inspires you and why?

New Mexico changed my life when I went there on a trip in the mid-1980s. The culture, architecture, and scenery are truly amazing and transforming to me.

What do you CRAVE? Junk and more junk! I know, I’m sick.

Working the Flea

Gail Smithey

4933 Camp Bowie Blvd, Fort Worth, 817.585.1234 workingtheflea.com

Eclectic. Vintage. Coveted.

A treasure awaits behind the faded teal doors in the heart of the bricks on Camp Bowie. Once inside, there are collections of architectural antiques, bedding, lamps, painted chipped furniture and decorative accents. Clothing and hand-fashioned jewelry are also included in this wonderful collection.

Working the Flea has been described as “quirky, with staying power.”

218

219

Gold Buying Girl Houston, Texas Lucrative. Fun. Empowering.

Gold Buying Girl is a company that allows women to establish their own personal gold buying business through a safe and private method of having in home gold buying parties. They meticulously train each of their consultants giving them the necessary tools to create a successful home business. They pay you 10% to party!

What tip would you give women who are starting a business?

Make sure you have a solid business plan in place. Once your business starts growing make sure you continue to keep a handle on it.

Amy Robinette

What do you like best about owning a business?

Giving back. I help others make money and gain financial security.

Who is your role model or mentor?

Tory Burch; because she broke away from her career to start a business that she was passionate about and still remained philanthropic in the process.

What is your motto or theme song?

You can achieve anything you want in this world though hard work and dedication.

14

Houston

Specialties: Home Parties, Buying Gold, Platinum and Silver By appointment only: 6266 Westheimer, Houston 713.204.6464, goldbuyinggirl.com facebook.com/goldbuyinggirl, Twitter: @goldbuyinggirl

15

Melody bIringer Innovative. Feminine. Connective.

Melody Biringer, self-avowed “start-up junkie,” has built companies that range from Biringer Farm, a family‑run specialty‑food business, to home furnishings to a fitness studio.

CRAVE Founder thecravecompany.com startupjunkie.com

Her current entrepreneurial love‑child is The CRAVE Company: designed to creatively connect entrepreneurs who approach business in a fresh way with the consumers they desire, as well as with each other. CRAVE is a resource for women entrepreneurs to promote their business and support likeminded women. Melody has taken CRAVE from Seattle to more than 30 cities worldwide, including New York City, Boston, Los Angeles, Chicago, Amsterdam and Toronto.

Melody is a loyal community supporter, versed traveler and strong advocate for women-owned businesses.

What are your most popular products or services?

The global CRAVE community connects savvy business owners through online networks and in-person events. We believe in the power of collaboration amongst smart, successful women entrepreneurs and we facilitate these relationships through our dynamic community. Our new online directory creates a hub for discovering women-owned businesses, with personal insights to attract followers to your business and encourage them to pursue dreams of their own.

What was the motivation behind starting your business?

I saw my best friend twice in a year and thought, “This is not right.” So I created excuses to get together so that we’d get it on the calendar, instead of giving it lip service. I crave girlfriend time.

What is your motto or theme song?

“Flashdance... What a Feeling” by Irene Cara. Every time I’m feeling a bit low, I play that song, and my spirits lift immediately.

CRAVE is about building bonds among friends and fostering connections with inspiring, entrepreneurial women. CRAVE cultivates friendships through quality girl time, strengthens the local community by supporting small businesses and serves as a guide to one-of-a-kind shopping, indulging and urban adventures.

Learn more about the CRAVE network, including our guides, business events, girls-night-out parties and online networking at:

thecravecompany.com

Being an entrepreneur can be the most rewarding and thrilling choice you make in your business life. CRAVING SUCCESS is a peek into a sister entrepreneur’s head. Melody Biringer, founder of The CRAVE Company, invites you along for a readable romp through the up‑and‑down lessons of being an adventurous and independent businesswoman.

Read reviews, get a sneak peek and purchase an e-book or paper copy at: thecravecompany.com/cravingsuccess

CRAVE Texas is a celebration of women entrepreneurs that showcases some of the most creative, interesting and gutsy proprietors throughout our area.

TEXAS

Let us introduce you to a fabulous new designer, to a miracle-worker masseuse, to a confectionery queen, to the amazing women in this region who will help satisfy your next craving.

WHAT DO YOU CRAVE?

“CRAVE is all about community and stands out as a model of collaboration across female entrepreneurs from every industry. Now recognized across the country and expanding internationally, when you become a part of CRAVE, you are joining a truly diverse and powerful network of women. As a community and as a business, the brand reminds us to answer the desire-driven question, ‘What do you CRAVE?’” —Liz Lange of Liz Lange Maternity, Completely Me by Liz Lange and Shopafrolic.com “CRAVE is a modern treasure hunt for woman-owned businesses.

Mapping a network of business owners throughout the world, CRAVE creates a sense of solidarity, support and goodwill that crosses all genres of business in one incredible collective.”

—Robin Coe Hutshing, founder of STUDIO BEAUTYMIX