CCI-newsletter-1986-60-November-December

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NOVEMBER/DECEMBER 1986

Crafts Council of Ireland Thomas Prior House Merrion Road Dublin 4

Telephone 680764 / 603070 ethnic market should be approached, and it could be seen to be a reasonably successful first step. The input of the speakers was varied and interesting. Brian Jefferson dealt with the mechanics of costing and pricing, possibly in too great detail. However, the basics needed repeating and in the context of the Seminar they provided a foundation on which subsequent talks could be set. Brian's experience and mastery of his subject showed in the rapport which he quickly established with his audience.

At the Seminar in Kilkenny, I to r: Mr David Frost of Pierre Deux; Professor Brian Jefferson; Mr William D Finlay. Chairman of the Crafts Council; Mr Norbert Nelson of National Crafts in New York; Mr Michael Jackson, Vice-Chairman of the Crafts Council of Ireland. Photo M Diggin

MARKETING QUALITY CRAFTS At the recent Crafts Council seminar Marketing Quality Crafts in Kilkenny, the contributors were Professor Brian Jefferson of the University of Georgia who has written a successful book on the marketing of crafts; Norbert Nelson who has a gallery in New York: National Crafts; and David Frost, who is manager of Pierre Deux retail outlets. It was a first move by the Crafts Council to provide craftworkers with some idea as to how the non-

Possibly Norbert Nelson's contribution was nearer to the needs and expectations of the craftworkers and his National Crafts Gallery presents interesting possibilities for Irish Crafts in the US. His suggestions are to be carefully considered in the near future. David Frost was most entertaining and sent his audience home in high good humour. When the memory of the fun had faded, however, what remained was a very clear picture of a very select market and what is required of us to become part of that market. If we never knew the real meaning of merchandising, David left us all in no doubt as to its value. On reflection a complementary set of speakers who between them ensured that is was possible for everyone to get some value from the Seminar. A positive result is the obvious need for more such projects.

A Very Happy Christmas and a

Prosperous New Year to all Craft workers


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