Classic, Performance & Retro April 2011

Page 18

Geneva Motor Show

Every year the automotive industry descends on the peaceful city of Geneva turning it into the European centre of motoring for nearly two weeks. This year saw increased visitor numbers and many manufacturers chose the event to unveil their new designs as David Harrison reports.

G

eneva in Switzerland is famous for many things; cuckoo clocks, chocolate, conventions and little red pocket knives spring to mind, but if you were to suggest that the Swiss city

18 CPR Magazine

was the European centre of motoring, your claim might well be met with one or two raised eyebrows. However, that is exactly what Geneva becomes for just over one week in March each year, when the

colossal Geneva Motor Show takes place. For some reason the Geneva Motor Show has never caught the imagination of motoring enthusiasts around the world in the same way the Paris,


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