Best Practices

Visual Merchandising

> Use provided templates instead of branch-made signs. Need something you don’t see? Reach out to Visual Merchandiser, Chris Keegan, in Marketing for questions.

> Keep crafts contained to designated space in Children’s.

> Only approved props and decor can be added to displays.

> Use permanent fixtures instead of 6-foot/temporary tables and tablecloths.

> Only use approved sign holders and evaluate quantities often.

> Utilize and evaluate the need of plexi holders on walls or surfaces instead of tape. Avoid taping to windows, doors, and columns.

These best practices are intended to highlight what we should strive for and where we need to get to as an organization. Every branch is in a different place and has different opportunities when it comes to adopting them. It will take time, training, and isn’t expected to change overnight.

> Avoid over-signing entrances and service points, instead prioritize what’s important or necessary for customers to see. What can be absorbed in a 3 second read walking up to the door? If it’s too much, chances are they will ignore what’s there.

> Nothing should be hanging from the ceiling or attached to columns other than approved wayfinding. This includes decor.