Introduction

Visual Merchandising in Libraries

The Similarities

Much like the retail industry, visual merchandising refers to anything that can be seen by the customer inside or outside our libraries. This includes displays, signs, decorations, and overall use of space and layout. Successful VM practices aid in creating an attractive atmosphere that encourages customer discovery of new titles, authors, and interests.

Visual merchandising should be aspirational, inspirational, and/ or informational. It should also attract, engage, and motivate customers, thus increasing circulation.

This deck will aid in highlighting and outlining successful VM techniques that are proven to work because they are grounded in both design and science.

Atmosphere

Created By Branch