Foundations

Visual Merchandising

CCustomer Mindset refers to looking at anything through the customer’s perspective. Whether that’s a display, signage, or fixture composition, stepping back and evaluating experiences as a customer is crucial.

HHarmonious Details emphasizes the seven principles of design (balance, emphasis, proportion, rhythm, color, lighting, harmony), in addition to the science of eye movement and how customer’s shop. Within this are the basic principles of VM (pyramiding, face-out/frontup, straight lines, repetition, balance, symmetry).

PPurposeful & Prominent Displays refers to the focus and intent of our displays, which should be impactful, inspirational, aspirational, and/or informational. The materials in a display should tell a story and have a clear message. We should not be relying on a sign or props to do that, a sign is meant to enhance a display, and props are not necessary.

LLess is More will be the largest adjustment for our organization. The greatest challenge for most library systems is decluttering the atmosphere. This refers to props, decor, tablecloths, or anything handmade. The beautiful thing about our new brand is the array of elements we have to experiment with, and anything else is extra noise that distracts customers and creates an unnecessary barrier. Book covers are beautiful enough.