Truck&Fleet ME February 2022

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FEATURE

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YOUR FLOW BMW steals the show at CES 2022

C

ES, the Las Vegas Consumer Electronics Show, has quietly risen to become one of the most important auto shows on the planet. If you want to see what’s on the horizon of your dashboard there really isn’t any place to be this year – shame most of us have probably missed it. The last couple of years have been dominated by General Motors, which was again on the Strip to talk Brightdrop, its big move in the last mile delivery space. As was undoubted star of the last two events Hyundai Motor Company and its metamobility vision of a future where you interact with the world through virtual reality and robotic helpers that venture out to the world when you don’t want to venture – or as we’ve seen in the past two years, you can’t. While it is verging on the ridiculous to label any one company a winner in such a days of future past event like this, but BMW could rightly look back on CES 2022 as a taking its

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chance to prove that it has moved on from its bare-bones, engine first approach of yesteryear. This was a chance to see how BMW Group has re-priotised over recent years and prove that it was now at the forefront of vehicle technology. It makes sense, then, that it chose CES for the world premiere of a new BMW model, the BMW iX M60. The car is the first performance automobile from BMW M GmbH developed from the outset for all-electric mobility. With its joint system output of 455 kW/619 PS from two electric motors, a maximum torque of 1,015 Nm in Sport mode or 1,100 Nm when Launch Control is active, its electric all-wheel drive and its M specific chassis tuning, the BMW iX M60 is bringing a phe-nomenal performance experience to zero local emissions mobility. The BMW iX M60 combines a vehicle concept tailored uncompromisingly for sustainability with a modern Sports Activity Vehicle design and handling characteristics boasting a thrilling level of dynamism. Thus it

With the BMW iX M60, we are presenting the most powerful and fastest electric vehicle in our product portfolio”

embodies the best of the three world of BMW i, the BMW X models and BMW M GmbH. “With the modern lounge character of its generous interior and its technological highlights that also encompass the areas of automated driving, operation and connectivity, the BMW iX M60 represents a new understanding of sophisticated luxury, high performance and premium char-acteristics. The BMW iX M60 sprints from a standing start to 100 km/h in just 3.8 seconds. Its characteristic overall vehicle harmony neatly packages the performance as an experience that is both emotionally engaging and at the same time reliably controlled right to the limits of driving physics,” said the company at CES 2022. The BMW iX is one of the first models to use the latest generation of the iDrive display and op-erating system. The new iDrive not only enables a particularly intense interaction between driver and vehicle, but also a greater personalisation of the driving experience with the new My Modes. They create unique meconstructionnews.com


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Truck&Fleet ME February 2022 by CPI Trade Media - Issuu