BroadcastPro ME – June 2025

FULL THROTTLE FOR LIVE PRODUCTION

NEP’s newest OB truck brings high-octane flexibility to the road with IP-native design, UHD workflows and remote-ready infrastructure built in

From Data Management, to Data Integration & Data Visualisation

The Astucemedia Data Platform empowers media organizations with a centralized, scalable, and intuitive solution to manage live and manual data from multiple sources— across real-time graphics, digital, broadcast media, entertainment, newsrooms, for sports, finance, elections, weather, and more. We do it all in real-time.

The Astucemedia Data Platform was awarded best content management for delivering real-time data for both broadcast and digital platforms at Abu Dhabi Media Network. Let’s create something award-worthy together! astucemedia.com | info@astucemedia.com

GROUP

Managing Director Vijaya Cherian vijaya.cherian@cpipromedia.com

+971 (55) 1053787

EDITORIAL

Editorial Director Vijaya Cherian vijaya.cherian@cpipromedia.com

+971 (0) 55 105 3787

Editorial Contributors

Kalyani Gopinath

Nusrat Ali

Urooj Fatima

Sub Editor Aelred Doyle

ADVERTISING

Group Sales Director Sandip Virk sandip.virk@cpipromedia.com

+971 (0) 50 929 1845 / +44 (0) 7516 993 862

FINANCE

Accountant Yonwin D’souza finance@cpipromedia.com

DESIGN & PRODUCTION

Art Director Mechielle Penera

EVENTS

Events Executive Sabahat Khan events@cpipromedia.com

DIGITAL SERVICES

Web Developer Hafiz Muhammad Waqas IT@cpipromedia.com

FOUNDER

Dominic De Sousa (1959-2015)

PARTNER

Maria De Sousa

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WELCOME

The Middle East media industry is entering an important phase, fuelled by rapid innovation, regional investment and a clear determination to take its place on the global stage. At this year’s CABSAT, that ambition was undeniable. From AI-assisted automation to IP-based live production and cloud-enabled post, the show floor buzzed with cuttingedge tech, much of it built to scale, automate and modernise production and broadcast. And yet, amid all this progress and accelerating technology, there is a concern that the talent pool isn’t keeping up.

When we spoke to NEP last month during the rollout of its IP OB trucks, senior management flagged the lack of trained professionals who can fully operate and maximise the potential of their systems. Although NEP is addressing this through apprentice programmes, training academies and internships in some of its global offices, this isn’t a widespread industry effort. As IP-based and hybrid infrastructures become the new standard, the talent gap is quietly emerging as one of the region’s most urgent challenges.

There are plenty of media professionals looking for work, but the real challenge is finding people with the right skills. The market needs engineers who understand IP, editors who can work in cloud or hybrid environments, and operators who can run multi-format systems with agility. Those skills are still rare.

In the meantime, we celebrated more tech innovation at the BroadcastPro and SatellitePro Manufacturer Awards. It reminded us all the more of the growing human resource gap.

If our region truly wants to sustain its momentum and build a future-ready media ecosystem, nurturing talent must be part of the strategy. That means structured training, cross-border knowledgesharing, regional certification, and yes, serious investment. Otherwise, we risk building the next generation of infrastructure – with no one ready to run it. Something to mull over during the summer break!

VIJAYA CHERIAN, EDITORIAL DIRECTOR

I‘M AN ARTIST

TONI MODROW

CAMERA OPERATOR

TONI MODROW

Who knew professional crew communication could feel this intuitive? I just grab a Bolero and go, knowing the Artist backbone is doing the heavy lifting behind the scenes.

I don’t have to think about the system – it just works, so I can really focus on capturing the perfect shot.“

ARTIST INTERCOM

Professional and reliable live communications. Seamless integration of Riedel‘s SmartPanel and Bolero wireless intercom. Easily scaling from 16 to 1024 ports with flexible licensing.

UPDATE NEWS

MBC Group inks deal to build new stateof-the-art headquarters in Diriyah.

EVENT

CELEBRATING THE INNOVATORS

This year saw the BroadcastPro ME Manufacturer Awards return to the H Hotel Dubai, alongside the inaugural SatellitePro Awards, recognising excellence across the broadcast and satellite industries

INSIDE TRACK NEW NARRATIVES FROM ALULA

Blending cutting-edge infrastructure with rich heritage, AlUla aims to become the next global filmmaking hotspot

ON THE RECORD

GRASS VALLEY’S MIDDLE EAST GAME PLAN

With a growing regional presence, Grass Valley is betting big on software-defined workflows to meet the Middle East’s evolving broadcast demands

COVER STORY

NEP ROAD WARRIORS GEAR UP TO DRIVE MIDDLE EAST PRODUCTION

NEP Group recently launched twin OB trucks, ME-01 and ME-02 in the Middle East, marking a major leap forward in IP-based live production. BroadcastPro ME takes an exclusive tour of the trucks and speaks with senior executives about the technology and vision driving these mobile units

PRODUCTION NOTES FROM GLOBAL HIT TO ARAB EPIC

Blue Engine’s Ziad Kebbi and MBC’s Hussein Jaber explain how they turned an international hit into a distinctly Arab spectacle, powered by raw emotion

TECH TRENDS BREAKING FREE FROM THE HARDWARE CYCLE WITH CLOUD IN POST

Post-production budgets and IT teams have long been challenged by costly, resource-heavy workflows. Derek Barrilleaux explains how cloud and hybrid infrastructure models now provide a smarter alternative

CABSAT WRAP CABSAT, INTEGRATE MIDDLE EAST & SATEXPO 2025 ATTRACT OVER 32,000 INDUSTRY PROFESSIONALS

GUEST COLUMN

SURVIVAL OF THE SMARTEST: CLOUD PLAYOUT AS A STRATEGIC WEAPON

TVU Networks and Arabsat ink deal to drive broadcast innovation across MENA 06/25

TVU Networks and Arabsat have signed an MoU to advance flexible, scalable broadcast solutions across the Middle East and North Africa. The agreement will see the two companies partner on infrastructure upgrades and develop customised service offerings tailored to the needs of regional broadcasters.

As part of the partnership, TVU Networks will work

closely with Arabsat’s technical teams to integrate next-generation IP-based technologies into Arabsat’s infrastructure. A central focus of the collaboration is the evaluation of TVU’s cloud-native platforms, with particular emphasis on the TVU MediaHub, an IP routing and distribution system designed for modern broadcast workflows.

To support this technical review,

TVU will provide Arabsat with a dedicated loan server for extensive testing and system integration.

“This agreement reflects our shared focus on innovation, collaboration and long-term growth across the region,” said Rafael Castillo, VP and GM for EMEA and LATAM at TVU Networks. “We’re committed to working closely with Arabsat’s technical teams to design tailored service packages and support infrastructure development.”

Emad Qawasmi, MD MENA at TVU Networks, called it a “strategic step that enhances the reach and relevance of both TVU and Arabsat”.

OSN TAPS MAGNITE TO LAUNCH ADDRESSABLE TV ADVERTISING ACROSS MENA

OSN has selected Magnite, an independent sell-side advertising platform, to power its new Advanced TV solution, the first time the broadcaster will offer addressable advertising across both its set-top box (STB) linear channels and VOD inventory. The roll-out will use Magnite’s SpringServe video ad server to deliver targeted campaigns to OSN STBs across the MENA region. SpringServe gives OSN the

ability to manage and distribute ads traditionally limited to digital platforms, extending advertiser reach to direct-to-home households.

Speaking about the choice of technology, Hamid Davari, Director – Ad Sales at OSN, said: “Magnite stood out not only because of the calibre of its technology but also for its collaborative and solutions-oriented approach to meeting our business needs.”

GROUP ANNOUNCES NEW CCO FOR MIDDLE EAST AND ASIA

NEP Group has appointed media executive Mohammad Hammoud as its first Chief Commercial Officer (CCO) for the region. Hammoud assumed his new role last month and will report directly to Martin Stewart, NEP Group CEO and interim Regional President. He will be based in Riyadh and brings over two decades of experience in media and advertising to the position. Most recently, he served as Vice President Commercial & Strategic Advisor for Rotana Media Services. As CCO, Hammoud’s immediate focus will be on engaging with clients and NEP staff across its key locations in the UAE, Saudi Arabia, India and Singapore.

Mohammad Hammoud.

The teams from Arabsat and TVU Networks at the signing ceremony.

VENTUM TECH AND DISGUISE ANNOUNCE GCC PARTNERSHIP

Doha-based systems integrator Ventum Tech and Disguise have partnered to accelerate the adoption of real-time content solutions across the GCC. The partnership was announced during an industry Open House in Doha, held in collaboration with Stype and Chauvet. The event attracted more than 120 professionals from the broadcast, design and creative sectors, including broadcasters such as Al Jazeera TV, Al Araby TV and Qatar TV.

Attendees were given live demos of advanced media workflows including real-time 3D content creation, XR production and dynamic content management.

Tarek Mrad, Managing Partner at Ventum Tech, said: “This partnership with Disguise is a natural alignment of our vision. We’re opening up new dimensions for broadcasters, producers, consultants and designers across the region.”

BS Broadcast launches dry hire unit to serve MENA market

UAE broadcast equipment supplier BS Broadcast has launched BS Hire, a dedicated dry hire service designed to meet the growing demand for rental broadcast gear across the Middle East. Focused on the needs of production professionals, BS Hire offers a wide inventory of high-end equipment for short- and long-term rental without bundling technical support or crews.

Operating from the UAE and initially targeting regional markets including Oman and Saudi Arabia, BS Hire is positioned as a one-stop shop for rental houses, sports broadcasters and local TV stations seeking additional or specialised gear for specific projects.

As a dry hire service it provides equipment only, giving clients full control over how gear is deployed in their production set-ups. This model is particularly attractive for companies that already have production teams in place but require temporary access to costly or hard-to-source equipment.

“A first-of-its-kind in the Middle East, BS Hire ensures companies can execute their high-profile event production demands effectively,” said founder Irfan Gondal.

“Under BS Broadcast, we don’t rent out equipment. There are times, however, when clients are in urgent

need of 10 camcorders or satellite decoders but don’t want to buy such expensive equipment. BS Hire is able to cater to that requirement, offering access to dependable rental equipment at affordable rates.”

The BS Hire inventory includes UHD-ready specialist equipment tailored for live sport, AV, event coverage as well as news production. Available products include Canon box lenses, ultraHD lenses, EVS systems, Tektronik test tools, tele zoom lenses and Evertz gear. Gondal, who established BS Broadcast in the UAE in 2016, is well-known in the region for building complex broadcast infrastructure and supplying refurbished equipment to clients globally. With BS Hire, he

is looking to bridge a gap in the market by supporting production companies that operate smaller units such as those using six- or eight-camera set-ups and OB vans, but struggle to meet the high costs of large-scale sports coverage.

“We want to support these companies,” Gondal said. “If they need an EVS temporarily or require special box lenses that are crucial to live sport and are extremely expensive, they can hire from us for a day or for the required number of days.”

With demand for UHD broadcast kits growing across live sports and event production, BS Hire is positioned to meet evolving needs while reducing the financial barriers for broadcasters in the region.

Irfan Gondal, founder and CEO, BS Hire.

Tarek Mrad (l) of Ventum Tech with Ben Gunkel of Disguise.

Blackmagic URSA Cine

12K

Shoot large format 8 K up to 224fps and 12K up to 120fps with 16 stops of dynamic range!

Blackmagic URSA Cine is a revolutionary digital film camera that introduces new advanced digital film technology combined with total integration into the post production workflow. That means it’s the first digital film camera with fast high capability storage built in, plus high speed networking for on set media sync. You can also swap between PL, LPL, EF and Hasselblad lens mounts.

Cinematic Large Format Sensor

URSA Cine features a revolutionary new sensor designed for incredible quality images at all resolutions from 4K to a massive 12K! The larger sensor builds on the technology of URSA Mini Pro 12K with larger photo-sites leading to an astounding 16 stops of dynamic range. Now you can capture more detail with a wider dynamic range than ever before!

A Camera Body Optimized for High End Productions!

The evenly weighted camera body is built with a robust magnesium alloy chassis and lightweight carbon fiber polycarbonate composite skin to help you move quickly on set. There’s a 5” fold out touchscreen for reviewing shots and accessing camera settings, plus a dedicated assist station on the other side of the camera, with 5” LCD and full camera controls!

High Performance Internal Media for Recording

URSA Cine is the first digital film camera with ultra fast high capability Cloud Store technology built in. Blackmagic Media Module is fast, rugged and includes a massive 8TB of storage. The module can be easily removed from the camera and loaded into a Blackmagic Media Dock for transferring media to a network or to Blackmagic Cloud for instant global collaboration!

Live Sync and Edit Media While the Camera is Rolling!

URSA Cine records an HD proxy in H.264 in addition to the camera original media. The small proxy file can upload to Blackmagic Cloud in seconds, even as the camera’s recording, so your media is available back at the studio in real time. If you have multiple cameras, then the new multi source feature in DaVinci Resolve’s Cut page will show each camera angle in a multiview.

Blackmagic URSA Cine 12K From US$7,695

Advanced Media hosts open house with Astera at GreySea studio

Advanced Media and Astera hosted an open house last month at GreySea Virtual Production Studio, in collaboration with TVTok Dubai. The event drew a crowd of prominent gaffers, directors of photography, rental companies and emerging professionals in the film and photography industries. Attendees explored two dynamic production sets, each demonstrating the seamless integration of Astera’s professional lighting systems with its wireless control

solutions. Beyond the technical demonstrations, guests also viewed completed videos, filmed and edited onsite in under a day, offering a comprehensive look into realtime production workflows.

Jesper Sorensen, Product Specialist for Astera, who presented Astera’s disruptive success story and latest products for the filming industry, including QuikSpots and LunaBulb, highlighted guests’ substantial interest in efficiently utilising all represented solutions on sets.

Ahmed Abdelwahab, Head

IQIYI OPENS DUBAI OFFICE, SIGNS CROSSPLATFORM DEAL WITH WATCH IT of Digital Cinema Department at Advanced Media, said the event was the “outcome of two months of dedicated planning and collaboration with our partners”.

“Our goal was to offer clients an experience that not only deepens their understanding of Astera products but also gives them the chance to interact with the products on a real set.” Advanced Media has exclusively represented Astera film lighting products since 2018, the same year Astera entered the cinema market with the FP series, winning several awards worldwide with its first Titan Tube. Throughout this longterm partnership they have built a loyal relationship with UAE customers, offering an efficient service at the AMT showroom.

MBC GROUP TO BUILD NEW HEADQUARTERS IN DIRIYAH

MBC Group has signed a land transfer agreement with Diriyah Company to develop a new state-of-the-

art headquarters in Diriyah, Saudi Arabia. The new MBC headquarters will feature corporate offices, cuttingedge filming studios and a dedicated visitor experience centre. The project will be part of Diriyah’s expansive urban development, which is set to house nearly 100,000 residents, create over 178,000 jobs and contribute $18.6bn to Saudi Arabia’s GDP.

Chinese entertainment giant iQIYI has entered into a content partnership with Watch IT, in a move that will see premium Arabic and Chinese content shared across both platforms. Under the new agreement, Watch IT will host a curated selection of iQIYI’s Chinese-language films and series while iQIYI will feature Arabic-language originals from Watch IT on its platform. The deal reflects a growing trend of cross-regional media collaboration as streaming platforms look to diversify their content libraries and tap into new markets.

As part of its MENA strategy, iQIYI has also announced the opening of a new office in Dubai. The office will enable the company to serve MENA audiences more effectively, with a focus on enhancing streaming performance and deepening engagement with local telecom partners to expand access to its content. Beyond the Watch IT partnership, iQIYI has maintained a longstanding collaboration with evision. Since 2014, this partnership has allowed over 20 Chinese titles to be streamed across the region through evision’s Starz ON free streaming service.

At the Astera workshop in Dubai.

Waleed bin Ibrahim AlIbrahim (l), Chairman of MBC Group, and HE Ahmed Al-Khateeb, KSA’s Minister of Tourism, witness the signing of the deal between Mike Sneesby (l), CEO of MBC Group, and Jerry Inzerillo, CEO of Diriyah Company.

ENCO powers new FM station for Olive Suno in Qatar

Qatar-based Olive Suno Radio Network recently launched its new Arabic-language station, Tethkar 107.4 FM, in Doha. The project includes a full-scale technical upgrade, integrating ENCO’s most recent advancements in automation, remote access and visual radio technologies.

Olive Suno Radio Network and ENCO have had a longterm partnership since 2016, with ENCO’s automation systems supporting all of its radio channels and online outlets. The introduction of Tethkar 107.4 FM strengthens the network’s portfolio, broadcasting from newly constructed studios within its existing facilities. These studios are built around a fully integrated audio-over-IP network, offering enhanced

scalability and flexibility to support continued growth.

Ken Frommert, President, ENCO, said: “We are deeply honoured to continue our long-standing relationship with Olive Suno Radio Network and grateful for their renewed trust in our solutions.”

The expansion initiative also includes significant enhancements to the group’s playout infrastructure, including the deployment of ENCO’s WebDAD system. This browser-based remote access solution empowers authorised team members to manage studio operations from virtually any location, ensuring operational flexibility for the fast-growing broadcaster. In addition, the new facilities will also feature a complete visual radio set-up, powered

by ENCO’s VDESK system, which automates video switching and production control using strategically placed cameras. This system enables Olive Suno to produce engaging visual content with minimal additional staff, expanding the reach of broadcasts across both traditional and digital platforms.

Anil Melila, Technical Manager at Olive Suno Radio Network, said: “Our collaboration with ENCO has grown over time, and we’ve built our set-up together. We worked closely again with the ENCO team to design a system extension tailored to our workflow, allowing us to secure all three of our channels while optimising production costs. This has enabled us to scale with confidence and meet the growing needs of our audience.”

Krish and Ameer Ali, co-founders and Managing Directors of Olive Suno Radio Network, called ENCO “an integral partner in our development strategy across the Middle East”.

VUZ AND MYCO PARTNER TO MONETISE SPORTS AND ENTERTAINMENT CONTENT

Video platform Vuz has partnered with Myco, a Web3 digital streaming service, to deliver premium content. The partnership will debut with the Pakistan Super League (PSL), combining Myco’s exclusive MENA streaming rights with immersive video technology from Vuz to elevate fan engagement. Integrating Myco’s Watch & Earn model, which rewards users for their viewing activity, will allow both platforms to deliver a dynamic, interactive way of watching sports. The partnership will also focus on creating new monetisation channels, expanding the reach of digital content and empowering audiences to become active participants in the entertainment economy.

Saudi Film Commission has unveiled plans for JAX Film Studios, a state-ofthe-art production complex in Riyadh set to become a major film and media

hub. Scheduled for 2025 completion, the facility will span more than 7,000sqm and offer two expansive 1,500sqm sound stages, as well as a cutting-edge virtual

production unit equipped with Sony’s latest screen technology. The studio will include a private cinema, reception and event spaces, as well as fully outfitted

production preparation areas. The facility aims to provide a comprehensive environment for both local and international filmmakers.

The Tethkar 107.4 team.

SBA partners with GV for Makkah tech upgrade

Saudi Broadcasting Authority (SBA) will deploy Grass Valley solutions at its Makkah facility as part of a major broadcast technology upgrade. Executed in collaboration with local systems integrator First Gulf Company (FGC), the project significantly enhances SBA’s live production capabilities, particularly for continuous

online coverage from the Grand Mosque.

SBA’s Makkah facility serves as a central hub for religious broadcasts, especially during key events such as Ramadan and Hajj. The latest upgrade is part of a broader longterm initiative to modernise SBA’s infrastructure across television, radio and digital

platforms with advanced, scalable solutions. Grass Valley’s equipment was selected following detailed technical planning and assessments. FGC is presently installing the systems.

“SBA chose Grass Valley for its broadcast technology, reliability and seamless integration,” explained Joe Chbat, Executive Vice President at FGC. “The solution ensures high-quality video switching, scalable infrastructure and efficient signal processing, which are critical for SBA’s current and future broadcasting needs.”

At the heart of the upgrade is a 12G technology platform which significantly

PEBBLE COMPLETES AUTOMATION UPGRADE FOR EGYPT’S ON TV

Pebble has completed the migration of Egyptian broadcaster ON TV to its enterprise automation platform. The project, aimed at enhancing resilience, scalability and flexibility, was executed with Cairo-based SI Systems Design.

ON TV, which has used Pebble automation for many years, currently operates five channels. As it expanded, its original Pebble Neptune system continued to manage playout operations. To future-proof its infrastructure, ON opted for Pebble’s most advanced automation software.

One of the main challenges was executing the transition without disrupting broadcasts. To achieve this, Pebble and Systems Design crafted a meticulous migration plan that involved testing and commissioning the new software on backup hardware. This enabled a channel-bychannel switchover with zero on-air interruptions.

The broadcaster’s current playout environment features a fully redundant 5+5 set-up, encompassing main and backup servers, master control switchers and graphics engines. All five channels are managed through

a single router operated simultaneously by both the legacy and new Pebble automation systems during the transition.

Given the nature of ON TV’s programming, which includes both scheduled content and live events, the system’s ability to support flexible, on-the-fly changes was critical. Pebble’s Auto Resume function enables operators to break from a scheduled programme to insert a live feed or alternate segment, then return seamlessly to the original timeline from either the point of departure or the current

increases capacity, boosts performance, and positions the facility for future HD and 4K production demands. The system includes Grass Valley’s flagship Kayenne K-Frame XP 3ME switcher paired with the XP ELITE Performance Suite and 12G licence, alongside a compact K-Frame XP system for secondary operations. Also featured are the Sirius 850 dual-frame router, Kaleido multi-viewers within Densité modular frames, advanced audio and video processing units via the Densité glue platform, the XIP-3911 SDI/IP processing solution, and the Masterpiece 12G-SDI master control switcher.

time. Additionally, live events are recorded in real time on the same server network, managed entirely by the new Pebble platform.

Ahmed Saber, ON TV’s Technical Director, said: “We have grown as a broadcaster from a single channel to the major independent voice in television in Egypt. Not only does the new Pebble automation platform future-proof us against whatever challenges may come, but thanks to the local engineering team and Systems Design, it was installed and brought online without any interruptions.”

Arabsat and Grass Valley team up to launch cloud-native broadcast services across MENA

Arabsat has entered into a strategic agreement with Grass Valley to launch a new suite of cloud-native broadcast services aimed at transforming content delivery across the Middle East, Africa and beyond.

Powered by Grass Valley’s Agile Media Processing Platform (AMPP OS), the initiative introduces Playout X, a scalable, flexible media platform designed to meet regional broadcast needs.

MEDIAGENIX,

WHITE

Eng Alhamedi Alanezi, CEO and President of Arabsat, said: “By leveraging Grass Valley’s AMPP, we’re enabling a new generation of agile, multitenant, cloud-based services that support our video customers’ growth and innovation across the region.”

Grass Valley’s AMPP platform was selected for its scalability, secure multitenancy and ability to integrate seamlessly with Arabsat’s private cloud

PEAKS

infrastructure. The two companies collaborated on a rigorous technical validation process, adapting the platform to meet Arabsat’s operational and security requirements while ensuring high broadcast performance.

“This collaboration with Arabsat is a major step forward for Grass Valley in the MENA region,” said Grass Valley CEO Jon Wilson. “Arabsat’s vision aligns perfectly with AMPP’s strengths, offering broadcasters the flexibility, performance and reliability needed to succeed in today’s fast-evolving media landscape.”

The teams announced that a commercial roll-out was set to begin following CABSAT 2025.

AND SHARJAH BROADCASTING AUTHORITY PARTNER TO BOOST STREAMING ON MARAYA

Mediagenix has joined forces with White Peaks Solutions and Sharjah Broadcasting Authority to enhance personalised content delivery on Maraya, the broadcaster’s streaming platform. The collaboration centres on deploying a next-generation recommendation engine to improve viewer engagement.

At the core of this initiative is a semantic recommendation engine

developed by Spideo, which Mediagenix acquired in 2024. This AI-powered technology provides real-time personalisation by analysing user context, semantic data and editorial priorities. The system is designed to align content recommendations with both individual preferences and brand values, a model shown to increase viewing time by 2060% and boost conversion

rates by 35%, while cutting content curation time in half.

Maraya’s users will benefit from these enhancements via White Peaks Solutions’ content management system FAULIO and the KWIKmotion online video platform. These tools enable broadcasters and publishers to build and monetise OTT platforms securely and at scale across multiple devices.

TOD GOES LIVE WITH FRIEND MTS TO TACKLE PIRACY IN MENA

BeIN Media Group’s OTT platform TOD has deployed Friend MTS’ advanced watermarking and antipiracy technologies to secure its high-value content. The technology, known for its low-latency extraction, scalability and accuracy, enables TOD to embed unique watermarks at the subscriber level, allowing rapid identification and tracing of pirated streams. This empowers TOD to take swift action against piracy by revoking compromised accounts and cutting off unauthorised content distribution.

Es’hailSat adds Misk Media channels to expand MENA content offering

Es’hailSat, the Qatar Satellite Company, has expanded its content portfolio by adding two new Arabic-language channels from Turkish media network Misk Media to its video distribution platform via the Es’hail-2 satellite at the 26° East orbital position. This move enhances Es’hailSat’s programming line-up and strengthens its footprint across the MENA region by optimising signal reach and ensuring broader accessibility to Misk Media’s content.

FUELLING A NEW ERA IN SPORTS BROADCASTING

Global media tech giant NEP Group recently unveiled its first large-scale IPbased OB trucks for the Middle East. Speaking exclusively to Vijaya Cherian, senior executives highlight how these agile machines, powered by NEP’s broadcast platform, are set to revolutionise the region’s content production industry

A veteran in live production, NEP has powered the broadcast infrastructure for some of the world’s most iconic events, including the Olympics, the World Cup and the Indian Premier League (IPL). With more than 150 OB vehicles supporting sports, entertainment, news and other major productions and events in the Americas, Europe and Australia, NEP boasts the largest OB fleet in the industry. This February, the group unveiled its first large-scale OB vehicle in the Middle East. The ME-01 OB truck made its debut at UFC Fight Night: Whittaker vs. Aliskerov, the first UFC event ever held in Saudi Arabia.

“Our use of the new ME01 OB unit for UFC Saudi Arabia elevated our production capabilities, delivering the same top-tier innovation and engineering we’ve come to expect from NEP worldwide. Now that level of excellence is accessible locally in one of the fastestgrowing production markets in the world,” says Greg Louw, Director of Technical Operations for the UFC. ME-01 went on to support the production of the Saudi Cup and Power Slap 11 championships in Riyadh, as well as the 2025 EuroLeague Final Four event in Abu Dhabi. ME-01’s launch was bolstered

For NEP, these trucks are truly a labour of love. Our CTOs from three continents contributed years of operational insights to elevate ME-01 and ME-02 into hallmarks of NEP’s next-generation OB fleet

by the unveiling of ME-02, NEP’s second state-of-the-art IP unit for the region, at CABSAT 2025. Although the trucks are designed for the Middle East, their manufacture is the result of extensive collaboration between NEP’s teams in Australia, Europe and the Middle East.

“For NEP, these trucks are truly a labour of love. Our CTOs from three continents contributed years of operational insights to elevate ME-01 and ME-02 into hallmarks of NEP’s next-generation OB fleet,” explains Marc Segar, Chief Technology Officer for NEP Australia, New Zealand and Japan, who led the project. “It’s

this spirit of collaboration that makes these OBs truly amazing.”

For Louw, NEP’s expansion into the region marks a pivotal moment in content production.

“The Middle East is solidifying its status as a premier destination for global media projects. With two fully IP-based broadcast facilities now operating here, powered by NEP’s TFC platform, it’s a true game-changer for the region’s production community.”

Fabrication began in March 2024 when NEP acquired two purposebuilt OB coaches from Tomassini Style in Perugia, Italy. “The trucks underwent complete redesign to meet the needs of the Middle

Mohammad Hammoud joined NEP Middle East and Asia as Chief Commercial Officer last month.

Marc Segar.

MARC SEGAR, CTO, NEP AUSTRALIA, NEW ZEALAND AND JAPAN

East market,” explains Segar.

“Environmental adaptations were made too – the air conditioning systems were upgraded to withstand the region’s scorching summers. Within six months, the trucks were transported to the Middle East and were ready for commissioning. Each truck is 13.9m long and can be extended up to 16.4m when fully deployed. Comprising over 70sqm of operational space, the trucks can accommodate up to 30 production staff across six specialised zones: production gallery, replay, middle bench, audio, shading and engineering.”

“Purpose-built for live sports, entertainment and other largescale events,” notes Jean-Claude Rahme, CTO for NEP in the Middle East and Asia, “the trucks are mirror images of each other in technical architecture. They are designed for consistency in operations and scalability based

on the needs of a production. They represent the region’s first fully IP-native broadcast facilities.”

Both OB trucks use SMPTE ST 2110 broadcast facilities, with no baseband cabling except for the tailboard edges. Key hardware has been provided by Grass Valley, Cisco, Arkona, Manifold Technologies, EVS and Lawo. Features include 30 LDX-150 camera chains, seven EVS XT-VIA servers, multi-format support, a Grass Valley K-frame with Kayenne panel, LAWO audio consoles and an RTS intercom system. Notably, ME-01 and ME-02 are format- and frame rate-agnostic.

TFC at the helm

Beyond being fitted with advanced equipment, the twin units are powered by NEP’s TFC (Total Facility Control) broadcast orchestration platform, which enables the seamless integration of hardware and software from

Our use of the new ME-01 OB unit for UFC Saudi Arabia elevated our production capabilities, delivering the same top-tier innovation and engineering we’ve come to expect from NEP worldwide

GREG LOUW, DIRECTOR OF TECHNICAL OPERATIONS, UFC

NEP CTOs Marc Segar (l) and Jean-Claude Rahme inside the ME-02 truck, unveiled during CABSAT.

multiple vendors into one interface, simplifying control, automating tasks and standardising workflows.

“TFC has been instrumental in simplifying the complexity of SMPTE ST 2110 and bringing the familiarity of baseband workflows into the IP domain,” says Segar. “It’s a powerful unifying platform that allows broadcasters to harness the full potential of IP without sacrificing usability or control.”

Interestingly, TFC’s creation was not a planned operational strategy. Rather, it was born out of necessity to solve the day-to-day operational challenges faced by the company’s engineering team. In 2018, NEP’s engineering team in Australia began working with SMPTE ST 2110. As early adopters of IP-based production, they faced two major challenges. While IP offered powerful flexibility, there was a clear gap in the number of broadcast engineers with deep IP expertise.

Secondly, there was an absence of a comprehensive control system to facilitate the transition effectively.

To address these issues, a dedicated team of NEP engineers began developing software that would make IP workflows as intuitive and manageable as traditional baseband systems, and enable engineers who were familiar with baseband to work confidently in an SMPTE ST 2110 environment without needing to become IP specialists.

“The early generation of the ST 2110 hardware had glitches,” says Segar. “Our engineers started writing their own code to solve the issues and streamline workflows. This gradually grew into a full-fledged control platform. Today TFC powers all of NEP’s operations globally, from OBs to connected production facilities.”

NEP first deployed TFC as a managed service for Sky’s F1

coverage for the 2019 season; soon it became the standard platform across NEP broadcast facilities and OBs globally. Over the next six years, TFC’s capabilities grew and it emerged as the ideal solution to the challenges of deploying SMPTE ST 2110.

TFC’s flexibility is its USP. Technology-agnostic, it enables broadcasters to transition from baseband to IP at their own pace by supporting hybrid environments. The platform doesn’t require any system upgrades and simply adapts to existing infrastructure. This seamless integration with minimal disruption delivers multiple benefits – from cost efficiency and a reduced carbon footprint due to minimal hardware waste, to enabling content producers to focus on creative output rather than technical system integration.

TFC is also vendor-agnostic, allowing broadcasters to

The primary production gallery. NEP’s new OB trucks each feature two galleries to support dual production.

bring together a wide range of technologies within an IP-based broadcast environment. A webbased platform, it provides a simple touchscreen interface that enables operators, whether in an OB truck or a fixed facility, to easily manage and orchestrate all connected devices and systems, regardless

of manufacturer. The platform is widely used across the US, Europe, Australia and New Zealand, and is now available in the Middle East with the launch of the ME01 and ME-02 OBs. To date, TFC has been used in over one million productions globally, including the Paris Olympics, the World

Purpose-built for live sports, entertainment and other large-scale events, the trucks are mirror images of each other in technical architecture. They are designed for consistency in operations and scalability based on the needs of a production. They represent the region’s first fully IP-native broadcast facilities

JEAN-CLAUDE

RAHME, CTO, NEP MIDDLE EAST AND ASIA

Cup, the Super Bowl, the Masters, the PGA Tour and Eurovision.

Building a stronger presence

Since the launch of ME-01 and ME-02, four other NEP trucks have been deployed in the region, three of them 4K/HDR capable. Additionally, NEP’s pool of internationally deployed flypacks is available for regional broadcasters and producers.

Last month, NEP provided the full range of media services for the Arab League Summit held in Baghdad. As NEP’s first production in Iraq, it included the supply of OB trucks and speciality cameras.

“Broadcasters, rights holders and streamers continue to expand and enhance their projects in the Middle East, reaching new audiences with amazing live sports and entertainment content. And we’re meeting them right here, supporting their productions with NEP’s global ecosystem of

NEP Middle East and Asia CTO Jean-Claude Rahme, right, with CFO Gareth Jones, left, inside ME-02.

media services and solutions,” says Mohammad Hammoud, Chief Commercial Officer for NEP Middle East and Asia.

Much like its OB fleet, NEP’s TFC platform has expanded its reach globally too. The software was initially only available on productions where NEP served as the

media services provider, supporting events that had the group’s OB units, centralised production facilities, cameras and other infrastructure. Other broadcasters, drawn by its advantages, soon began approaching NEP to integrate TFC into their own workflows. In response to growing demand, NEP announced

The early generation of the ST 2110 hardware had glitches. Our engineers started writing their own code to solve the issues and streamline workflows. This gradually grew into a full-fledged control platform. Today TFC powers all of NEP’s operations globally, from OBs to connected production facilities

MARC SEGAR, CTO, NEP AUSTRALIA, NEW ZEALAND AND JAPAN

at the 2025 NAB Show that TFC would now be available industrywide as a licensed software service.

Despite TFC’s ability to simplify complex broadcast systems, the search for qualified professionals remains a critical challenge.

“Finding staff with deep IP experience isn’t unique to NEP or this region. It is a global and industry-wide issue,” remarks Segar.

“We have a very successful engineer apprentice programme at our global headquarters in Pittsburgh. We have set up a training academy in India and also run an internship programme in Singapore to create a talent pipeline for the industry.”

NEP’s significant investment in the Middle East is a testament to the region’s growing significance on the global media map. With the use of new tech such as TFC, ME-01 and ME-02 in local productions, the region’s media sector is poised to enter a new era of production.

Lurii Polonskii, Senior Broadcast Engineer, NEP, walks between the middle bench and replay areas of ME-01.

THE FACES OF INNOVATION IN BROADCAST AND SATELLITE

A night of achievement, innovation and ambition for the region’s broadcast and satellite technology leaders

The third annual BroadcastPro Manufacturer Awards returned with renewed momentum and an expanded vision, recognising excellence across 24 categories including, for the first time, a dedicated satellite segment that acknowledged eight exceptional winners shaping space and connectivity innovation.

This year saw a significant increase in both the volume and calibre of entries, with around 300 nominations received from across the global vendor and manufacturing community. The response from the region’s broadcast and satellite sectors was equally resounding, with more than 9,000 votes cast, a powerful indicator of industry engagement and the growing influence of this platform.

The awards continue to honour manufacturers, developers and solution providers whose launches, services or product evolutions have

made a marked impact on broadcast workflows, content delivery, production and distribution. Standards were visibly elevated this year. With the pace of innovation accelerating, categories such as AI, sports technology, remote production and cloudnative infrastructure were more competitive than ever, signalling a maturing regional market that is unafraid to lead, invest and disrupt.

BroadcastPro ME’s collaboration with CABSAT for the third year running added another layer of depth and industry alignment to the event. The synergy between the awards and the region’s flagship content, broadcast and satellite exhibition reflects our shared mission: to encourage long-term investment, raise industry benchmarks and bring global conversations to the Middle East and Arab Africa’s growing media ecosystem.

“This year’s awards are a reflection of how fast this market is evolving, not just in scale, but in depth,” said Vijaya Cherian, Editor of BroadcastPro and Satellite ME magazines. “We’re seeing technologies once on the fringes now entering mainstream production pipelines. With that comes the need to spotlight companies that are not only innovating, but actively enabling progress in this region. These awards are our way of acknowledging their impact and reminding the industry of the enormous opportunity ahead.”

CPI Pro Media, publisher of the brands, extends its sincere thanks to CABSAT, its valued sponsors, and every company that nominated, participated and attended the awards gala. The evening was more than a celebration – it was a call to continue building, collaborating and pushing the boundaries of what’s possible in media and technology.

BEST IN VIDEO PRODUCTION FOR-A Company Limited | HVS-Q12

The HANABI HVS-Q12 sets a new benchmark for compact switchers, packing up to 60 inputs/32 outputs (3G) or 42/23 (12G) into just 4RU. With software upgradability, NDI and Dante support, intuitive web GUI and up to eight keyers per M/E, it delivers premium features at scale. A future-ready solution, this winner seamlessly bridges today’s SDI workflows with tomorrow’s IP production demands. Omran Abdallah (centre), CTO of Asharq News, presented the award to the For-A team.

BEST IN VIDEO CONTENT ACQUISITION FORTINGE | NOA III

The NOA III won for its outstanding combination of portability, versatility and professional performance. Supporting tablets up to 13 inches, it delivers premium build quality, swift set-up and seamless usability, which is ideal for content creators, filmmakers and broadcasters alike. Its sleek design and reliable functionality make it a standout teleprompter solution, well suited to modern production needs on set, in studio or on location. Selahattin Acaroğlu (l), General Manager of Fortinge, received the award from Vegard Elgesem, President and Managing Director, Middle East and APAC, Fonn Group.

BEST IN DISPLAY SYSTEMS

Unilumin

Group

| ULWIII MIP PRO

The ULWIII MIP Pro LED display was commended for its innovation in visual performance and production efficiency. Featuring full-flip chip MIP, a patented EBL+ surface and TÜV SÜD certification, it delivers superlative image clarity with low reflection and moiré. With smart power redundancy, energy savings of up to 50% and fully automated manufacturing, it reportedly sets a new standard in reliability and costefficiency. Michele Dwayk (l), Regional Sales Director for MENAT at EditShare, presented the award to Abdul Rauf, Director, Business Development Broadcast MEA, Unilumin.

BEST IN AUDIO PRODUCTION Sennheiser | Spectera

Sennheiser’s Spectera won industry approval for pioneering a bold new era in wireless audio. Built on WMAS technology, it delivers a fully digital, bidirectional ecosystem with 32-in/32-out channels via a single wideband carrier, all in just 1RU. Its SEK bodypacks support both mic and IEM/IFB signals with ultralow latency. With advanced spectrum sensing, robust encryption and smart I/O, Spectera sets a new benchmark in wireless flexibility and scalability. Ryan Burr, Head Of Technical Sales & Application Engineering at Sennheiser, received the award from industry veteran Ruba Ibrahim.

BEST IN AI U-TO Solutions | Plan-itU

Plan-itU was acknowledged for transforming linear broadcast planning through intelligent automation. Seamlessly integrating with existing systems, it eliminates manual data transfers and drives operational efficiency. By analysing audience insights and performance metrics, it forecasts trends, optimises content use and flags gaps early. With multi-platform scheduling, modular customisation, granular 24-hour planning and realtime dashboards for finance, rights and compliance, Plan-itU empowers broadcasters to meet KPIs and engage audiences across linear, FAST and pop-up channels. Pictured with the award is the U-To team.

BEST IN AI

Sponix Tech | SPboard (Virtual Advertisement)

Sponix Tech’s SPboard was recognised for redefining virtual advertising and fan engagement on a global stage. Deployed during the high-profile EMAAR Cup, SPboard delivered dynamic, feed-specific branding including centre-circle ads without any physical set-up. This cloud-powered activation marked a breakthrough in maximising brand visibility and flexibility, setting a new benchmark for in-game sponsorship and broadcast innovation. Pictured with the award is the Sponix Tech team and Jamal Abdulnaser (r), Broadcast & Television Production Director for the UAE Pro League.

BEST IN BROADCAST PLAYOUT

PlayBox Neo | PlayBox Neo Suite

PlayBox Neo won recognition for delivering a powerful all-in-one platform that simplifies and optimises media workflows across the broadcast and OTT landscape. Tailored for TV channels, satellite operators and content creators, it offers centralised control, monitoring and administration within a streamlined, scalable environment. Aus Alzubaidi (l), CISO at MBC Group, presented the award to Pavlin Rahnev (c), CEO of PlayBox Neo Ltd, and Pooyan Farnam (r), Marketing Director at Advanced Media, its Middle East reseller.

BEST IN BROADCAST PLAYOUT

Pebble | Pebble Playout in a Box

The other winner in this category was Pebble Playout in a Box, which delivers enterprise-grade playout power in a compact, cost-effective package. Supporting single- to multi-channel output, it unifies scheduling, ingest, content management and playout with advanced graphics and DVE. Built on Pebble’s automation platform, it enables fast deployment, robust redundancy and intelligent control, which is ideal for everything from clip-based to complex reactive channels, with full support for subtitling, SCTE, Dolby and more. Pictured with the award is the Pebble team.

BEST IN CONTENT MANAGEMENT

Astucemedia Inc | ADMN Unified Media Content Management System

Astucemedia won the most votes for building the ADMN Unified Media Content Management System, powered by the Astucemedia Data Platform. The system revolutionised media workflows for Abu Dhabi Media Network (ADMN) across TV, digital and social platforms by enabling real-time, multilingual collaboration, integrating global financial data, and streamlining cross-platform publishing through a hybrid infrastructure. Chris Darnley (c), General Manager, Fujifilm Middle East, presented the award to the Astucemedia team.

BEST IN CONTENT SCHEDULING & MONETISATION

Mediagenix | Mediagenix Scheduling Automation

Mediagenix scored high for its Scheduling Automation solution, which transforms channel programming by combining AI-driven automation with traditional scheduling expertise. A single user can manage multiple high-quality channels, aided by Spideo’s recommendation engine and rule-based AI that ensures compliance and audience engagement. The solution enables real-time performance adjustments and accelerates channel integration by up to 80%. The award was presented to the Mediagenix team by Hejar Berenji (r), CTO of Rudaw Media Network.

BEST IN CONTENT STORAGE

DDP Dynamic Drive Pool | DDP10EF

The DDP10EF climbed the ranks for redefining highperformance shared storage in media production. This compact 1U system delivers up to 11GB/s per client, with NVMe Flash and powerful CPUs enabling speeds of up to 40GB/s read and 24GB/s write – over five times the speed of competitors. With support for NVMe-oF/RDMA, iSCSI and SMB, it stands out as a top choice for demanding, highresolution workflows. Irfan Gondal (r), CEO and founder of BS Broadcast, presented the award to Elvin Jasarevic, MD of DDP Dynamic Driv e Pool, APAC and Middle East.

BEST IN DIGITAL DISTRIBUTION

Irdeto | Irdeto Experience

Irdeto Experience is a managed service platform designed for the evolving needs of OTT and OVP providers. By offering secure, scalable and customisable solutions for live, linear and VOD content, it has changed the game in digital distribution. The platform integrates advanced anti-piracy measures, including multi-DRM, forensic watermarking and real-time monitoring, while supporting modular deployment and rapid scaling. With flexible content aggregation, personalised UX tools and actionable analytics, it empowers operators to deliver high-quality streaming experiences and unlock new monetisation paths. Pictured with the award is the Irdeto team.

BEST IN FACILITY INFRASTRUCTURE

Ross Video | Carbonite HyperMax

Carbonite HyperMax is a powerful hyperconverged production platform that delivers superlative flexibility and efficiency for modern broadcast environments. It combines switching, routing, processing, monitoring and ultra-high-res compositing in one compact system, and is designed for fast-paced newsrooms, OB vans and live events. With software-defined processing, dynamic licensing and centralised control via Ross Platform Manager, it enables rapid scaling and resource sharing without extra hardware. Fadi Radi (second from left), Chief Creative Officer at blinx, presented the award to the Ross team.

BEST IN FACILITY INFRASTRUCTURE

Witbe | Virtual NOC

Witbe’s Virtual NOC scored big on the voting charts for giving video service providers real-time insight into viewer experience by remotely testing and monitoring real devices – from set-top boxes to Smart TVs and mobiles – directly from any browser. With features like live multiview mosaics, remote control, user journey automation and video recording, it streamlines collaboration and troubleshooting. Infinitely scalable, it unifies QA, operations and engineering on one secure platform to accelerate launches and ensure top-tier video quality. Pictured with the award is the Witbe team.

BEST IN IMMERSIVE MEDIA

Beamy Hologram | Beamy LifeSize

Beamy has revolutionised broadcast communication through its advanced 3D holographic display technology. Used in news anchoring, remote interviews and live event coverage, it brings a hyper-realistic presence to on-screen talent and guests, no matter where they are. With interactive, high-fidelity visuals, spatial audio and intuitive controls, Beamy transforms traditional formats into immersive viewer experiences. It represents a significant leap forward in how stories are told and connections are made in modern media. Pictured with the award is Abdullah Ayyad, Project Manager, Beamy Hologram.

BEST IN IMMERSIVE MEDIA Zero Density | Lino –Template-based Broadcast Graphics Workflow

Zero Density won in this category for its Lino template-based workflow. From a single platform, broadcasters can manage and play out all on-air graphics, whether 2D, 3D, virtual studios, AR or XR, using Unreal Engine 5. By streamlining complex processes into flexible, reusable templates, Lino empowers creative teams to deliver high-quality visuals faster, with greater consistency and control across every production environment. Baris Zavaroglu (l), the new CEO of Zero Density, received the award from Manoj

BEST IN LINEAR DISTRIBUTION Tata Elxsi | MBCNOW

Tata Elxsi won overwhelming audience support for its work on MBCNOW, powered by its AndroidTV Suite. The platform impressed with its seamless fusion of rich content and cutting-edge technology, offering live TV, ondemand films, games and original programming. Features such as voice search, AI-powered recommendations and a plug-and-play set-up ensure accessibility across demographics and devices. By simplifying content discovery and enhancing personalisation, MBCNOW delivers an engaging viewing experience with strong potential for growth and partnerships.

BEST IN SPORTS RED | RED Cine-Broadcast

The RED Cine-Broadcast module and its cutting-edge colour pipeline set a new benchmark for live sports production, delivering cinematic quality to the fast-paced world of broadcast. Designed for high-performance environments, it enables 8K 120FPS capture in RED’s R3D format and is ideal for stunning slow-motion replays, immersive live-to-headset viewing and AI/ML-powered enhancements. With RED Connect, broadcasters can seamlessly integrate this visual power into their existing workflows, unlocking a new level of storytelling for live sports. The teams from RED and its regional distributor Advanced Media received the award from Hasan Sayed Hasan (l), Managing Director of Master Media.

Pictured with the award is the Tata Elxsi team.

A Mathew, Director, Dubai Studios, Dubai Media.

BEST IN CLOUD COMPUTING

Huawei Cloud UAE | Huawei Cloud

Huawei Cloud impressed with its cloud-native architecture built for high-performance live streaming at scale. Its serverless design enables rapid auto-scaling of up to 4,000 pods in 30 seconds while smart traffic planning and fault prevention ensure smooth delivery during peak events. With a global CDN, low latency and low-bitrate HD transcoding that cuts bandwidth costs by 30%, it sets a new standard for efficient, reliable streaming. Jennie Evans (r), MD of Manor Marketing, presented the award to Prateek Kumaria, Cloud Technology Team Leader, Huawei.

BEST IN LIGHTING

VIDENDUM | Litepanels

Astra IP

This was an Editor’s Choice Award. Astra IP stood out for setting a new benchmark in broadcast lighting durability and performance. Built to withstand the harshest conditions, its IP65 rating ensures full protection against water and dust. With high-output, colour-accurate LEDs (2,700K–6,500K), versatile power options, and a modular, mount-friendly design, it delivers unmatched flexibility on set. Intuitive controls and rugged reliability make Astra IP a game-changer for demanding production environments.

Pictured with the award is the Videndum team.

EXCELLENCE IN NICHE BROADCAST INNOVATION

M&I Broadcast Services | Islamic Prayer Times Module

This was also an Editor’s Choice award, with M&I Broadcast Services recognised for its new Prayer Times Module in OmniPlayer. The solution introduces automated, locationbased Islamic prayer time scheduling into radio workflows. Built for accuracy and efficiency, it removes the need for manual input, reduces errors and supports multiple time zones – making it a smart, culturally relevant upgrade for broadcasters in the Middle East and beyond. Sandip Virk (l), Sales Director at CPI Pro Media, presented the award to the M&I Broadcast Services team.

CONSISTENT

LEADERSHIP IN EXHIBITION AND CONFERENCE INNOVATION

CABSAT

CABSAT was recognised for its enduring role as a leader in shaping the media, satellite and broadcast landscape in the Middle East. Year after year, the show has delivered a platform that not only showcases the latest technologies but also drives critical dialogue, fosters partnerships and champions innovation. Through its consistently evolving exhibition and conference programmes, CABSAT continues to inspire the industry, support regional growth and elevate the global standing of the MENA media sector. Pictured here is the CABSAT team.

EXCELLENCE IN BROADCAST AND MEDIA MARKET DEVELOPMENT

FIRST GULF COMPANY

First Gulf Company (FGC) was acknowledged for its unparalleled contribution to the growth and development of the broadcast and media technology sector in Saudi Arabia and the wider Middle East. As one of the earliest and most influential systems integrators in the region, FGC has set industry benchmarks with its scale, expertise and investment, backed by a workforce of over 3,000 professionals. Through its continued commitment to delivering high-impact solutions and services, FGC has played a key role in shaping infrastructure, enabling transformation and supporting the region’s media evolution. Pictured here is the FGC team.

BEST IN CONNECTIVITY SOLUTIONS

Space42 | Thuraya

Thuraya, the mobility arm of Space42, is redefining global connectivity through its partnership with Viasat, which has seen its M2M services evolve into a shared 5G Non-Terrestrial Network (NTN) infrastructure, thus enabling seamless, multiorbit, direct-to-device communications. Combining Thuraya’s licensed MSS spectrum with Viasat’s satellite assets will deliver secure, high-speed, resilient connectivity across land, sea and air. Designed to support mission-critical operations, IoT and government communications, it marks a major step toward closing the digital divide and shaping the future of integrated global networks. Joe Chbat (second from right), Executive VP of First Gulf Company, presented the award to the Space42 team.

BEST

MANAGED SATELLITE

NETWORK

Universal Satnet DMCC | Satnet Broadband Service

Universal Satnet DMCC received widespread support from across the Middle East for its agile deployments in Yemen, Libya and Sudan, where it rapidly restored essential broadband and mobile connectivity under challenging conditions. With strategic partnerships across all satellite bands and a self-developed Business Service System (BSS), Universal Satnet delivers resilient, userfriendly solutions tailored to diverse customer needs. Grass Valley CEO Jon Wilson (l) presented the award to Reema Omari, CEO and founder of Universal Satnet.

BEST NEXT-GEN SATELLITE APPLICATION

NeXat | neXat Platform

neXat is revolutionising satellite service management as the first satellite-specific OSS/BSS platform to unify the control of networks, services and customers in one virtual environment. By integrating diverse hubs and consolidating operational and business support systems, it streamlines processes, reduces overheads and accelerates service delivery. Its advanced capabilities such as traffic shaping, bandwidth optimisation and VNO enablement empower operators to offer more agile, scalable and customer-focused services. Anas Hantash (l), MD – MENA & South Asia, Imagine Communications, presented the award to Caroline de Vos, co-founder & COO of neXat.

BEST NEXT-GEN SATELLITE APPLICATION

Neo Space Group | NSG IFC Solution

NSG won this award for its In-Flight Connectivity (IFC) solution, which integrates an advanced traffic management system and an intuitive digital passenger interface. Delivering high-speed, low-latency global coverage with bandwidth of up to 200 Mbps, NSG enables uninterrupted streaming, browsing and real-time digital engagement at cruising altitude. By ensuring consistent, high-quality connectivity anywhere in the world, NSG has set a new benchmark for what passengers can expect in the sky. Pictured with the award is the Neo Space Group team.

BEST

MISSION-CRITICAL

SATELLITE SOLUTION ND SATCOM | SKYWAN Airborne SatCom Solution

ND SatCom’s Airborne SatCom system redefines helicopter connectivity by overcoming rotor blade interference, ensuring reliable satellite transmission from air to ground. Featuring a Ka-/Ku-band antenna, ACU and SKYWAN modem in an ITAR-free, point-to-point set-up, it delivers uninterrupted video, voice and data via a robust TDMA burst waveform. Designed for mission-critical use, it adapts to various aircraft and rotor speeds, providing real-time communication where it matters most. Pictured with the award is Ali Yassin, Sales Manager & Business Development, ND SatCom.

BEST SATELLITE SOLUTION FOR BROADCAST MEDIA

Intelsat | FlexMove LEO

Intelsat’s FlexMove LEO set a new benchmark in media connectivity, delivering broadcast-grade, low-latency, high-speed service via LEO satellites. Built for mobility and mission-critical performance, it empowers broadcasters to go live from virtually anywhere, be it breaking news in remote locations or dynamic sports coverage on the move. With end-to-end managed services, rapid upload/download speeds and optional 5G-in-a-box for ultra-low latency and secure remote production, FlexMove LEO redefines what’s possible in the field. Saher Abudaqar (l), Senior Managing Sales Director – MENA, Intelsat, received the award from Hany Bartella, VP, MEA Sales at Grass Valley.

BEST VSAT SERVICE PROVIDER Azercosmos | Azconnexus

Azercosmos stood out for its agile and reliable VSAT services across Africa, Central Asia and the Middle East. Leveraging C- and Ku-band capacity on Azerspace-1 and Azerspace-2, the solution delivers broadband internet, enterprise networking and maritime communications across diverse platforms. Efficient use of European teleports, combined with one-day support response and mobile service teams, ensures robust performance with minimal downtime – an essential advantage for industries operating in remote or mission-critical environments. Kalyani Gopinath (l), Editor of PRO2025, presented the award to the Azercosmos team.

BEST CONTRIBUTION TO SUSTAINABLE SATELLITE OPERATIONS INTEGRASYS | Orbisat

Orbisat from Integrasys was recognised for advancing sustainable satellite operations with its AI-powered Space Domain Awareness, Surveillance and Tracking platform. Seamlessly integrating with existing subsystems, it automates collision avoidance, tracking and telemetry across multiple orbits. Its cloud-native design enables efficient, scalable asset protection while reducing operational costs and energy use. By identifying uncharacterised objects and supporting passive RF sensor integration, Orbisat plays a critical role in debris mitigation and environmental stewardship in today’s increasingly congested orbital space. Pictured with the award is Integrasys CEO Alvaro Sanchez.

GRASS VALLEY SCALES UP WITH SOFTWARE AND IP WORKFLOWS

With a growing footprint across the Middle East, Grass Valley is navigating the challenges and opportunities of a broadcast market in transition. In an exclusive interview with BroadcastPro ME, GV’s VP of Sales for EMEA, Mark Gardner, discusses how evolving needs in the Middle East are shaping the company’s regional strategy

What kind of momentum are you seeing for Grass Valley across the Middle East?

We’re continuing to see strong growth in our traditional products such as cameras, switchers and IP solutions. However, what’s especially exciting is the growth in our software offerings. At last year’s CABSAT, we announced a new partnership with Arabsat to provide our cloud playout software, Playout X, as a managed service. This year Arabsat showcased it at their booth, and we’re thrilled to welcome new customers to the platform through this partnership.

We’re also seeing increasing interest in remote production for sports coverage. Technologies we’ve been successfully deploying in mainland Europe, particularly in the Netherlands and the UK, are now beginning to gain traction in the Middle East.

Can you share any customer use cases in the region?

We worked closely with NEP on their new IP trucks for the Middle East, supplying cameras and switchers, which were showcased at CABSAT. This collaboration also included our new shallow-depth-offield camera, the LDX 180, a single largesensor model that delivers a cinematic look for sports. Although the camera’s official release is scheduled for IBC, NEP provided a regional sneak preview. This highlights the strength of our partnership. What stands out is how this technology allows broadcasters to achieve cinematic storytelling without added operational complexity. NEP was able to connect the camera to their system just like any other, integrating it into their existing live workflow. The result is the ability to tell more creative stories while maintaining a streamlined and more efficient production process.

You’ve been discussing AMPP for some time. Has that translated into real-world applications?

It’s more than a POC now. For example, AMPP is being used across all Saudi Pro League games. They are using it for ingest and then using FrameLight X, our production asset management system, for highlight cuts. This relationship continues to grow, and we are helping them explore additional ways to use AMPP, particularly in cloud and remote production workflows.

Given the breadth of your portfolio, where are you seeing the most traction?

Last year we saw significant growth in cameras and switchers, but one of our key areas of focus is software products. Playout for example is an area where we see strong potential in the region. We’re currently working with several

customers on tests and proof-of-concept projects for both on-premises and cloud deployments. One of the strengths of our product line is its flexibility. You can deploy on-premises using COTS servers or in cloud environments such as AWS, Google Cloud, Oracle Cloud, Alibaba or whichever platform best suits your business needs.

What overarching message did you bring to CABSAT this year?

It’s the Grass Valley Media Universe, bringing all of our existing hardware products into the AMPP ecosystem. It’s a true platform approach, with the entire product range connected. We’re also making sure customers understand that it’s an open ecosystem. Third-party vendors are encouraged to join the system and benefit from the platform approach. In addition, we’ve been working on the Media Exchange

Layer (MXL). This is an EBU initiative, and Grass Valley has been a strong supporter. It enables the exchange of video and audio flows on a CPU-based platform. We expect to make the SDK available to customers in the coming months, giving them confidence that the platforms will remain open and that interoperability is built in.

What are the biggest challenges right now from a sales standpoint?

The breadth of our portfolio is always a challenge. We’re selling software products, solutions that can be deployed on-premises or in cloud environments, and more traditional hardware products. We offer a lot of choice to customers, and while they benefit from that flexibility, they also want a clear understanding of where things are headed.

Cloud may be ideal for one customer, while another may benefit more from an

Interoperability remains a top priority for us. We are actively involved in initiatives like the Media Exchange Layer and are accelerating our efforts in this area

MARK GARDNER, VP OF SALES EMEA, GRASS VALLEY

on-premises deployment. For example, we spoke with a few customers in Saudi Arabia who feel that connectivity charges are still too high, making cloud less viable for them at the moment. In other parts of the region, however, customers may see the benefits of cloud and be ready to adopt it. We’re working to tailor our message to each individual market. It’s a mistake to treat the Gulf as a single homogenous market. Each country is unique, with its own specific needs and conditions.

Where will Grass Valley focus its efforts next?

Interoperability remains a top priority for us. We are actively involved in initiatives like the Media Exchange Layer (MXL) and are accelerating our efforts in this area. Our goal is to ensure that customers can seamlessly integrate our solutions with other software environments. We understand that customers make long-term investments and need confidence that their systems will stay flexible and future-proof. By supporting open standards and speeding up development in areas like MXL, we are helping customers achieve the security and adaptability they need.

SAND, SWEAT AND HIGH STAKES

What happens when a global survival format gets a cultural reboot in the heart of Neom? In an exclusive interview with Vijaya Cherian, Blue Engine’s Ziad Kebbi and MBC’s Hussein Jaber explain how they turned an international hit into a distinctly Arab spectacle, powered by raw emotion and regional authenticity

Set against the dramatic backdrop of Saudi Arabia’s Neom region, Million Dollar Island brought a daring new twist to reality television. Season 2 returned to the Middle East with a sharper edge, a more intimate cast and a desert twist that has attracted audiences far beyond the region. Rebranded as Million Dollar Land (or Ard Al Malyon), the Arabiclanguage version was filmed entirely in Neom under the creative direction of Blue Engine Studios and with the full backing of MBC Group.

“It’s a partnership rooted in trust and aligned ambition,” says Ziad Kebbi, founder of Blue Engine Studios and Executive Producer of the show. “MBC has the regional muscle and reach; Blue Engine brings the creative edge and executional agility. We complement each other in the best way, challenging each other, pushing boundaries, but always with the same goal: to elevate the content landscape in the region.”

But there’s more to it than survival drama and big-money suspense. At its heart, this is a show about identity, resilience and how global storytelling can take on new meaning when

rooted in Arab values, say the duo.

“We flipped the script,” explains Kebbi. “No one had ever done a desert version before. We didn’t just relocate the geography; we redefined the cultural texture. From how competition is framed to the way alliances and group dynamics are portrayed, we built the format around values like trust, honour, resilience and respect for others. The tone of interaction, the story arcs, even how we depict conflict is all intentionally filtered through a regional lens. This isn’t just an Arab version of a Western show, it’s a rooted, reimagined take that stands on its own.”

Kebbi, a long-time champion of international formats adapted for Arab audiences, knows how to find that sweet spot between global appeal and regional authenticity. For him, Million Dollar Land “isn’t just a survival show or entertainment”. He calls it “a layered social experiment”.

“What fascinated me was the psychological interplay, the evershifting alliances and the way it unearths primal human behaviour under pressure. I saw an opportunity to localise those dynamics and make

Hussein Jaber, Senior Programme Manager, MBC Group.

them culturally relevant. It’s rare to find a format that’s both epic in scale and deeply emotional. That duality is what pulled me in.”

The format has already proved successful. In its first season, it quickly became the highest-rated non-scripted programme on MBC.

“Audiences were hooked. They rooted for some, plotted against others and fully immersed themselves in the ride. It wasn’t just background TV; it became a weekly conversation starter. And let’s not even talk about the visuals. Neom gave us a

backdrop that made every frame feel cinematic. People weren’t just watching a show, they were watching a spectacle,” says Kebbi.

Now, with season 2 introducing only 30 contestants (down from 100), the stakes are more personal and less predictable. “We wanted to go deeper,” says Hussein Jaber, Senior Programme Manager at MBC Group. “Fewer contestants meant richer stories. The result is a more intense emotional arc that connects across the Arab world.”

Kebbi elaborates: “In season 2, we focused on filming in a deeply intimate way, capturing raw, unfiltered emotions with zero manipulation or scripting. We let reality unfold on its own, and what came through is powerful, unexpected and very real. This season brings unparalleled moments to the screen, ones that will cause gasps,

The region was ready for a bold, emotional adventure. Neom gave us a dramatic canvas, and the format felt tailormade for stories of loyalty, survival and community

HUSSEIN JABER, SENIOR PROGRAMME MANAGER, MBC GROUP

awe and a flurry of emotions. And of course, we made sure to design water cooler moments that drive conversation and reaction. Think shocking twists, emotional reckonings and scenes that stick with you long after the episode ends. This isn’t just a show, it’s an emotional rollercoaster waiting to be talked about.”

That depth, Kebbi notes, is the result of a team that brought both technical mastery and cultural sensitivity to the table. “Director and Head of Production Jenane Mandour, Producer Nadine Smayra and our Content Producer Jad Azzam played key roles in shaping the narrative,” he says.

That emotional resonance is what both Jaber and Kebbi believe makes the show work in this market. “Audiences here want to see themselves reflected – people who sound like them, look

like them, carry their stories and what they stand for. And they want complexity. They don’t want to be spoon-fed,” explains Kebbi.

The setting, of course, plays its own starring role. Neom’s surreal desert backdrops elevate the show into something cinematic. But producing there comes with its own set of challenges.

“Neom is a beast in the best way,” Kebbi says. “Logistically it’s remote and ambitious, which presents challenges in infrastructure and access. But the flip side? You’re standing in a landscape that looks like Mars and shoots like a dream. The visual scale is cinematic.”

Jaber agrees: “The location was stunning and futuristic, perfect for the show. Even though logistics were a bit tougher in terms of

weather and proximity, it was worth it for the result on screen.”

From Format to Franchise

Talpa Studios, which created the original Dutch version, is now expanding the format internationally, with Million Dollar Land in the Middle East and Million Dollar Desert airing on NET5 in the Netherlands. Blue Engine Studios has been key to that evolution, not just executing the Middle East edition but helping bring other productions to the site as well.

“Season 1 made such an impact that it inspired the Dutch to shoot their next season here,” Kebbi says. “That’s a testament to the concept and to what Neom can offer.”

The changes in season 2 go beyond cast size. New plot twists like the sudden disappearance of 10 bracelets (each worth $10,000) inject new layers of strategy and tension. “That mystery kicks off the game with a bang,” says Kebbi. “It’s not just about surviving anymore; it’s about decoding the game.”

Culture Takes Precedence

Every element of Million Dollar Land has been adapted with cultural consciousness at its core, says Kebbi. “We understand this region – its complexities, its sensitivities and its deep-rooted values. That awareness isn’t just a checkbox; it’s embedded into every decision we make, from format tweaks to how we cast and guide

Saudi actor and rising star Mohammed El Shehri hosted season 2 of Ard Al Malyon

Ziad Kebbi, founder, Blue Engine Studios.

Without any intervention or instruction, the men in the game instinctively built shelters for the women to shield them from the rough desert environment and to provide them with a private space. That wasn’t scripted. That was cultural DNA at work

ZIAD KEBBI, FOUNDER OF BLUE ENGINE STUDIOS AND EXECUTIVE PRODUCER OF MILLION DOLLAR LAND

interactions on set. And that extends to the contestants themselves. Everyone carries a deep respect for the cultural nuances of the countries they come from, and what’s even more rewarding is seeing how eager they are to learn about each other’s differences.”

Jaber adds that the production went to great lengths to avoid the kind of confrontation-heavy content that often dominates Western reality formats. “We prioritised storytelling that felt real. Family. Ambition. Roots. We made sure everything, including scripts, scenes, even tone, was authentic. We kept the thrill but grounded it in the Arab values of trust, growth and unity. Diverse casting and thoughtful challenge design made it relatable and inclusive.”

That attention to nuance even shows up in unscripted moments. Kebbi recalls a powerful early scene: “Without any intervention or instruction, the men in the game

instinctively built shelters for the women to shield them from the rough desert environment and to provide them with a private space. That wasn’t scripted. That was cultural DNA at work, and it was beautiful. This was an environment where cast and crew understood the line between drama and disrespect. And when that’s your starting point, you rarely need to course-correct.”

Connecting Across Borders

For both Kebbi and Jaber, the show’s success is proof that Arab audiences are ready for more emotionally complex, high-concept reality formats, especially when they’re localised with care.

“The region was ready for a bold, emotional adventure. Neom gave us a dramatic canvas, and the format felt tailor-made for stories of loyalty, survival and community,” Jaber notes. “We cast wide, hit key platforms and used social media smartly – teasers, BTS, polls. Mohamed El Shehri’s hosting helped anchor the connection.”

Blue Engine and MBC are already looking ahead, Kebbi reveals. “We’re working hard to establish this as a franchise that keeps coming back. The ultimate goal is to make this show the go-to place for anyone who wants to challenge themselves under extreme conditions and walk away with life-changing lessons. We’ve got exciting plans for future seasons, maybe even a celebrity version. We’re also actively working to bring in other countries from around the world to film their own versions in this challenging desert environment.”

He adds: “This could be the franchise that keeps evolving. We’re not done yet. Every format we’ve adapted has either struck gold or taught us how to refine. And we’re just getting started.”

ALL EYES ON ALULA

Saudi Arabia is grooming AlUla into a premier global destination for film production, combining state-of-the-art facilities with its unique cultural heritage and stunning landscapes. In conversation with Vijaya Cherian, Zaid Shaker, Acting Executive Director of Film AlUla, talks about how this ambitious vision is nurturing local talent, attracting international projects and advancing the goals of Vision 2030

How has AlUla evolved to support Saudi Arabia’s Vision 2030?

Film AlUla was established in 2020 to help realise Saudi Arabia’s Vision 2030 by positioning AlUla as a central hub for film and entertainment.

Our goal is to attract and support local and international productions, advancing economic diversification and cultural development. With its rich heritage, AlUla embodies the Kingdom’s past, present and future. By bringing in regional and international projects, Film AlUla drives investment, generates employment and boosts the local economy, directly supporting Vision 2030.

Sustainability is also at the heart of our efforts. While developing world-class film infrastructure, we are committed to preserving Film AlUla’s landscapes and cultural heritage. Additionally, we invest in upskilling the local community, ensuring that the benefits of this growth are felt at the grassroots level and contribute to long-term, sustainable development.

What’s the status right now in terms of studio infrastructure in AlUla?

Film AlUla Studios is set to welcome a leading global studio services provider as its operator, a first-of-its-kind partnership in the region. Film AlUla Studios is a cutting-edge, full-service production facility designed to meet the needs of today’s global film and TV industry. The studio boasts two 25,000sqft soundstages, the latest technology and a 61,500sqft backlot designed for set builds and temporary infrastructure. Each soundstage is paired with its own production building, offering 17,761sqft of space that includes everything from communal areas to dressing rooms, hair and makeup rooms, executive

offices and catering for up to 300 guests. These buildings form part of a larger Creative Production Hub which also includes four workshops totalling 16,146sqft, ideal for set construction and prop development, plus a worldclass sound recording studio that can accommodate a 32-piece orchestra. With its breathtaking locations, top-tier facilities and logistical support, AlUla is a one-stop shop for filmmakers looking for a fully equipped destination for their productions.

How is the government supporting the industry’s growth in terms of policy and investment?

In line with the national incentive programme, Film AlUla offers a 40% cash rebate for international, regional and local film and TV productions. This rebate can be elevated to 50% for projects involving Saudi citizens or residents. An additional incentive of up to 10% is available for productions that prioritise crew development, training, marketing, promotional activities, cultural enrichment and the showcasing of Saudi talent both in front of and behind the camera. These incentives are designed to lower production costs, maximise budgets and offer comprehensive support throughout the filmmaking process.

Tell us about some of the big productions at AlUla. One of the standout successes is Norah, directed by Tawfik Alzaidi, the first-ever Saudi film to be selected for the Cannes Film Festival, where it went on to receive a Prestigious Special Mention award. With over 60% of its crew made up of Saudi talent, Norah is a powerful testament to the Kingdom’s growing creative capabilities.

Other major productions include Kandahar, directed by Ric Roman

Change is hard. And it’s not just about new leadersh ip – it’s about an industry at an inflection point. Some have built amazing careers in this space, but the world is shifting. Technology, AI, convergence, geopolitics – it’s all coming to a head

ZAID SHAKER, ACTING EXECUTIVE DIRECTOR OF FILM ALULA

Waugh, the first big-budget US film to shoot in AlUla; Cherry, the emotional drama directed by Anthony and Joe Russo, starring Tom Holland; K-Pops, a coming-of-age comedy directed by Anderson .Paak; and Netflix’s Matchmaker, directed by Abdulmohsen Aldhabaan.

More recently, AlUla has served as the backdrop for Hijra, an ambitious drama by acclaimed director Shaheed Ameen, and Siwar, the debut feature by Osama Alkhurayji, which opened this year’s Saudi Film Festival. With over 80% of its cast and crew made up of Saudi talent, Siwar is a true reflection of rich storytelling and creative potential. Beyond feature films, AlUla is also emerging as a hub for global music and entertainment productions. Highlights include the high-energy music video Gun Powder by Meshaal

Aljasser, the National Geographic documentary Lost Worlds with Bettany Hughes: The Nabataeans, reality shows like Dubai Bling and Soy Georgina, and promotional shoots for major franchises like House of the Dragon and Stranger Things

In 2024 alone, AlUla hosted 85 productions spanning feature films, TV series, commercials and music videos. This year will also see an exciting slate of local, regional and international productions that will be announced soon.

Saudi Arabia has several places to shoot movies. What makes AlUla unique?

Located in northwest Saudi Arabia, AlUla is home to the Kingdom’s first UNESCO World Heritage Site, Hegra, an ancient Nabataean city, as well as stunning landmarks like Jabal Ikmah’s open-air inscriptions, Elephant Rock and AlUla Oasis. Spanning 22,500sqkm – roughly the size of Belgium – AlUla

Saudi Arabia is unique in the region in that the local market strongly supports its national cinema

ZAID

SHAKER, ACTING EXECUTIVE DIRECTOR OF FILM

ALULA

is a living museum with a history that spans more than 200,000 years.

AlUla has diverse landscapes which provide the perfect backdrop for a wide range of genres. Whether it’s rock formations, volcanic craters, lush oases or sandstone canyons, it offers a variety of terrains that can bring both historical and contemporary stories to life. The region’s vast deserts, oases, ancient towns, sweeping mountains and clear night skies are all located just minutes from the

town and production studios. With a population of around 65,000, AlUla also offers a welcoming, community-oriented environment, making it not only visually stunning but also a logistically efficient and highly liveable base for film crews.

What are the biggest challenges in building an industry from the ground up in KSA?

Building a film industry from the ground up in Saudi Arabia presents challenges, but these are opportunities for growth. A key area of focus is developing a skilled workforce, addressed through training, mentorship and on-set apprenticeships. International collaborations help transfer knowledge and build expertise. Another challenge is establishing a robust production supply chain. We’re tackling this by supporting local businesses, building partnerships and providing state-of-the-art

Above, a recording studio at AlUla; right, one of the sound stages at the facility.

facilities like Film AlUla Studios to meet international standards.

Government support, including financial incentives and initiatives like the Film Saudi programme, is helping attract global filmmakers. Equally important is activating the private sector to play a stronger role in supporting the growth of the industry, from investing in infrastructure and services to backing creative projects.

What trends in audience behaviour are shaping the future of Saudi Arabia’s media landscape?

Saudi Arabia’s media landscape is undergoing a rapid transformation, driven by a young, digitally connected population. With 65% of the population under 30, there’s a clear shift toward OTT platforms like Netflix and Shahid, as Saudi audiences increasingly consume content via streaming services. This shift presents a unique opportunity for us to attract global

streaming giants to shoot original productions in AlUla, helping to bring Saudi narratives to a global stage.

One of the most exciting trends is the growing appetite for highquality, story-driven cinema, not just commercial blockbusters. Independent films are gaining remarkable traction. The success of Saudi indie drama Hobal, which recently outperformed major Hollywood titles at the local box office, is a testament to the rising interest in more intellectual, character-driven stories.

Audiences are increasingly looking for quality over quantity – they want stories that are well-crafted, relatable and culturally resonant. Saudi Arabia is unique in the region in that the local market strongly supports its national cinema. As a result, filmmakers are now exploring all mediums, from theatrical releases to digital-first projects and festival circuits, reflecting a more dynamic, multidimensional approach to storytelling.

How is AlUla attracting and developing local talent for long-term sustainability?

Film AlUla is committed to developing local film talent to support the longterm growth of Saudi Arabia’s film industry. Through training and on-set experience, emerging filmmakers and crew members gain essential skills during each production.

Our programmes focus on practical, hands-on learning to build technical and creative expertise. In one initiative, 50 trainees join a week-long introduction to filmmaking, with 16 progressing to on-the-job training across roles like production coordination and technical departments. At least five will be nominated to continue on future productions, creating a clear path for professional development.

We also incentivise productions to hire local crew, reinforcing our goal of building a skilled and sustainable workforce for Saudi storytelling.

What impact are major global streaming platforms and studios having on the local industry?

Major global streaming platforms and studios such as Netflix, Amazon Prime and Shahid not only offer a global stage for Saudi films and TV shows but also drive substantial investment in local content creation. By partnering with regional filmmakers, these platforms provide opportunities for skill development, funding and exposure to international markets. These collaborations are supporting the growth of a dynamic film industry, helping to elevate local production standards and create jobs. Additionally, they bring attention to Saudi culture, offering local talent the chance to tell their stories to a global audience. The production of content contributes to economic diversification by attracting foreign investment, boosting tourism and strengthening the creative industries, which play a key role in Saudi Arabia’s Vision 2030.

What are your key priorities moving forward?

Film AlUla aims to be a prominent global film industry player, establishing itself as a key destination for productions across all formats. Our focus is on talent development, infrastructure expansion and building international collaborations to ensure Saudi stories reach global audiences. We are dedicated to attracting a consistent pipeline of productions across film, TV and digital media, with the creative industries playing a significant role in diversifying the economy, attracting investment and creating jobs.

BREAKING FREE FROM THE HARDWARE CYCLE: CLOUD COLLABORATION IN POST-PRODUCTION

The hardware refresh cycle has long been a drain on budgets and IT teams in post-production. Now, cloud and hybrid infrastructure models are offering a smarter, more sustainable way forward, says Derek Barrilleaux

When discussing traditional technology deployments in post-production and broadcast companies, one recurring issue surfaces time and again: the hardware cycle. This involves sourcing, implementing, maintaining and retiring physical hardware such as servers, storage systems and back-up solutions every few years. For many companies, this places a significant burden on both resources and budgets.

The hardware cycle is a neverending loop that leads to high costs, inefficiencies and operational strain while simultaneously locking businesses into outdated infrastructures. But this model doesn’t have to define the future. The shift toward cloud-based solutions offers a way to break free from the constraints of the hardware cycle, providing postproduction teams with greater flexibility, efficiency and scalability. However, the full value of cloud technology can only be unlocked by rethinking workflows to truly harness its potential.

The Hardware Cycle Problem

The inefficiencies of the hardware cycle affect multiple levels of post-production and broadcast operations. Resource drains arise because implementing new hardware involves assessment, procurement, installation, integration, and migrating applications and data. Continuous maintenance demands ongoing monitoring, upgrades and troubleshooting, further consuming IT bandwidth without advancing strategic goals. Additionally, high costs stem from CapEx for purchasing new hardware every few years, compounded by OpEx such as power, cooling and maintenance. Finally, the environmental impact of running physical servers contributes to substantial energy consumption and carbon emissions. These limitations highlight the urgent need for more efficient, scalable alternatives.

Switching to cloudbased infrastructure provides an elegant way to sidestep the inefficiencies of traditional hardware systems

DEREK BARRILLEAUX, CEO, PROJECTIVE

Why Cloud Solutions Make Sense

Switching to cloud-based infrastructure helps sidestep the inefficiencies of traditional hardware systems. However, leveraging the cloud effectively means moving beyond merely replicating existing workflows and instead reengineering them to take full advantage of cloud capabilities. Cloud-based tools offer numerous

benefits, including global accessibility that enables real-time collaboration from anywhere, reducing production timelines and costs. They shift spending from large up-front hardware investments to predictable subscription models, improving cost efficiency. Cloud infrastructure also provides scalability and flexibility to match fluctuating project demands without overspending. Additionally, cloud solutions help streamline workflows by automating tasks. Finally, the increased energy efficiency of cloud computing supports environmental sustainability by lowering carbon footprints compared to traditional on-premises set-ups. While these benefits showcase the immense potential of cloud technology, practical implementation requires strategic planning.

Hybrid Infrastructure as a Practical Path

For many organisations, migrating fully to the cloud may not yet be feasible due to business-specific challenges, regulatory considerations or rising costs associated with certain cloud services. This is where hybrid infrastructure can provide a practical middle ground.

Hybrid models combine the best aspects of cloud and on-premises systems, allowing teams to balance

flexibility with control. By maintaining on-premises infrastructure for elements like disaster recovery or performance-critical workflows while transitioning collaborative tools and storage to the cloud, businesses can enjoy seamless integration without compromising performance.

Flexible resource allocation, improved collaboration and risk mitigation are among the key benefits of hybrid infrastructure. By allowing production teams to keep highperformance tasks on local servers while storing, collaborating or rendering in the cloud, hybrid environments offer flexible resource allocation that adapts to each workflow’s unique demands.

Improved collaboration is achieved as hybrid tools integrate storage and workflows across multiple locations, enabling remote teams to work together seamlessly without technical bottlenecks. At the same time, risk mitigation is ensured by maintaining local back-ups, which protect data and operations in the event of cloud outages or disruptions. This integration of onpremises workflows with the cloud’s adaptability maximises resources while offering unmatched cost efficiency, productivity and flexibility for the future of post-production.

Benefits of Hybrid Infrastructure

Hybrid infrastructure offers flexible resource allocation by allowing production teams to keep highperformance tasks on local servers while leveraging the cloud for storage, collaboration and rendering, tailoring the set-up to each workflow’s unique demands. It enhances collaboration by integrating storage and workflows across multiple locations, enabling remote teams to work seamlessly without delays or bottlenecks. Additionally, maintaining local back-ups mitigates risk by ensuring data security and operational continuity

during cloud outages or disruptions. By bridging existing hardware with futureready cloud systems, hybrid solutions maximise resources, minimise risk and deliver cost efficiency, improved productivity and greater flexibility for post-production workflows.

How Cloud Adoption Transformed TUI’s Operations

Let’s explore a real-life example of how embracing the cloud has transformed post-production workflows. TUI, a global leader in this sector, faced challenges with its on-premises production systems. Their team, spread across various locations, struggled with collaboration, slow content creation and high energy consumption. To address this, TUI adopted a cloud-based solution to streamline its content production process. This shift enabled real-time collaboration across dispersed teams, reduced inefficiencies and minimised costs. Creative projects now take significantly less time to complete. As a result, TUI achieved major improvements, including scalable operations, predictable pricing, enhanced efficiency and lower energy usage, due to reduced reliance on servers.

The Future is Cloud and Hybrid

Media companies are entering a new era, with cloud innovations like AI-driven editing and advanced collaboration tools making workflows faster and smarter. While some will benefit from full cloud migration, others will adopt hybrid models that suit their needs. The common goal is to move beyond the hardware cycle and focus on creativity, sustainability and collaboration. By embracing cloud and hybrid solutions, post-production teams can unlock new efficiencies – and tell even better stories.

DEREK BARRILLEAUX IS CEO OF PROJECTIVE

Derek Barrilleaux, CEO of Projective.

CABSAT, INTEGRATE MIDDLE EAST & SATEXPO 2025 ATTRACT OVER 32,000 INDUSTRY PROFESSIONALS

More than 820 exhibitors from 120+ countries and 190 speakers gathered across three co-located events in Dubai

The 2025 editions of CABSAT and Integrate Middle East, alongside the inaugural SATExpo Middle East, concluded successfully at Dubai World Trade Centre (DWTC), drawing more than 32,000 attendees from across the global broadcast, Pro AV and satellite sectors. Positioned as central meeting points for innovation and business development, the three events reinforced the UAE’s growing status as a regional hub for media technology, content production, satellite communications and AV integration.

Global participation and focused programming

Organised by DWTC, the co-located events hosted more than 820 brands from 120+ countries, with national pavilions from China, France, Germany and the UK. Attendees engaged with a wide spectrum of technologies and ideas through curated conference tracks and summits, including the CABSAT Content Congress and the SATExpo Summit, featuring more than 190 speakers.

The 31st edition of CABSAT highlighted new use cases for AI in broadcast workflows, including fully automated systems such as SI Media’s Costanza AI, which enables speechto-text conversion. The show also explored trends shaping the sports media landscape, where the MENA region’s sports media market is forecast to reach $6.5bn by 2027. At Integrate Middle East 2025, now in its third edition, Pro AV solutions were showcased through applications in smart infrastructure,

immersive technologies and AIenabled tools, such as BOYA’s AI-powered wireless microphones, introduced as a global first.

SATExpo Middle East, making its debut, focused on the future of satellite technology. Highlights included AI-enhanced capabilities, regional partnerships like that between ABS and SpaceBridge, and experiential use cases such as eSports racing powered by Eutelsat satellite connectivity. Speakers at the SATExpo Summit addressed

industry challenges including orbital sustainability, with contributions from Aya Iwamoto, Vice President, Strategy and Policy at Astroscale.

Strategic collaborations and market development

The 2025 events also served as a platform for formalising strategic relationships. Arabsat signed six Memoranda of Understanding (MoUs) with global partners at SATExpo, including a key agreement with Grass Valley to develop a cloud-based suite

of broadcast solutions. Content co-development was a continued focus at the Co-Production Salon, held for the fourth year at CABSAT. Organised by Arabic content market expert HConsult, the invitation-only forum had a 90% re-participation rate, offering opportunities for collaboration among production companies, OTT platforms, TV networks, investors and brand representatives.

Alex Nicholl, Vice President, New Industries at DWTC, said: “The

success of this year’s CABSAT, Integrate Middle East and the inaugural SATExpo Middle East underscores the UAE’s leadership as a global nexus for the media, entertainment and satellite industries. Gathering over 32,000 professionals, these events have proven to be more than just platforms – they are catalysts for innovation, collaboration and transformative ideas. At DWTC, we take pride in organising events that foster these connections, empowering industry pioneers to drive progress, share knowledge and shape the future. The momentum generated here will resonate far beyond these halls, and we look forward to building on this legacy together.”

Exhibitors lauded the platform for its role in advancing sector-wide innovation and visibility. Mumladze Patritsiia, Project Manager at Carrot Broadcast, LLC, stated: “We are delighted to have returned to CABSAT this year, where we proudly showcased our expertise in real-time graphic solutions for TV shows and live productions, alongside cuttingedge hardware, software and services in augmented reality and virtual studio technologies. This year we showcased our latest innovations, including Gaussian splatting technology, one of the most talkedabout highlights among visitors. Our unwavering commitment to innovation continues to empower broadcasters and content creators worldwide, as CABSAT 2025 once again proved to be a pivotal platform for groundbreaking advancements in broadcast, satellite and content creation.”

At Integrate Middle East, feedback was similarly positive. Jana Dai, Sales Director at CZUR TECH CO, commented: “Integrate Middle

AMT SPOTLIGHTS RED CINE-BROADCAST

Advanced Media Trading (AMT) proudly showcased the RED Cine-Broadcast module, featuring the RED V-RAPTOR XL. This flagship model in the RED lineup of advanced cameras offers the most versatile and powerful cinema camera performance in the market. It unlocks flexibility and modularity to turn the most advanced cinema cameras into the most advanced broadcast cameras. It brings cinema quality to broadcast production and highlights groundbreaking imaging technology.

The RED Cine-Broadcast module is designed to bring filmic, full-frame imagery to live broadcast workflows. It enables 8K live cinematic streaming and is compliant with SMPTE ST 2110 standards. It provides all functionalities, such as colour pipeline for seamless camera shading and iris control with industry-standard RCPs. Its most exciting characteristic is its 3x and 4x super-slow-motion capabilities, making it ideal for

high-end sport, concerts and live event production that require best-in-class image quality. It has been deployed in major sporting events by CBS Sports and NBC Sports Group and La Liga. Capable of up to 120 FPS at 8K with a full-frame-sized sensor, it provides dynamic range, depth of field and the well-known pleasing image that people are used to only in cinema.

Jeff Goodman, Vice President of Product Management, RED Digital Cinema, called the CineBroadcast module “a significant advancement in creative flexibility for the industry … it allows broadcasters to elevate the visual experience by introducing large-format, cinematic storytelling into the world of live content, without compromising on speed, reliability or standards compliance. It works seamlessly within traditional broadcast ecosystems while adding a myriad of highly advanced IP-based solutions, all within the same product.”

The RED Cine-Broadcast module is designed to bring filmic, full-frame imagery to live broadcast workflows.

East 2025 has been a phenomenal experience for us. The event brought together a highly engaged audience of industry professionals who are actively shaping the future of AV and immersive technologies. The quality of conversations, diversity of attendees and forward-looking themes truly set this event apart.

We’re proud to be part of a show that is driving the evolution of the AV and integrated technology landscape in the region. We look forward to continuing these conversations beyond the show floor.”

SATExpo’s first edition succeeded in drawing specialised participation

The momentum generated here will resonate far beyond these halls, and we look forward to building on this legacy together

ALEX NICHOLL, VICE PRESIDENT, NEW INDUSTRIES, DWTC

from 34 countries and establishing a platform focused exclusively on satellite communications. The SATExpo Summit featured highlevel speakers including Professor Dr Klaus Schilling (S-Smart Small Satellite Systems GmbH), Dr Sherif Sedky (CEO, Egyptian Space Agency) and Christelle Astorg-Lepine (CNES and Space Women Alliance). The sessions underlined the UAE’s growing influence in global satellite innovation and its role in advancing communication systems across the MEASA region.

Maroon Khalil, Senior Sales Director at ABS, said: “ABS’

BASECAMP POWER STATION TAKES SHAPE AT CABSAT

Canadian camera accessories brand Shape displayed its formidable new BaseCamp power station for the very first time in the Middle East, in line with the company’s goal of clean energy solutions. The battery electric power station is eco-friendly and provides dependable, immediate power wherever, whenever.

Operational in TV stations as well as outdoor production units, it is the ideal portable, off-grid power source for movie productions.

Whether on location or on any production that requires emissionfree and virtually noise-free power,

the BaseCamp power station ensures a safe production environment. It offers complete protection mechanisms such as short-circuit, over-current, over- and under-voltage and overload protection. It supports both solar panels and the mains AC to charge the battery.

Already in use in the US, UK and Canada, the Shape BaseCamp featured at CABSAT has been developed for the region. It can be charged from various easy-to-use sources and clean sine wave output means no dirty power can affect sensitive equipment. The clean and

stable output is compatible with grid power that ensures every operation is executed flawlessly.

Renowned for innovation and craftsmanship, Shape has been developing professional camera accessories for 17 years. Co-founders Mylène Girard and Charles Vallières also displayed Shape’s latest collection of ergonomic highperformance professional camera accessories and kits, designed to enhance creativity and precision.

“We partner with leading camera manufacturers who give us CAD drawings of their new cameras, that we then develop accessories and power solutions for,” said Vallières.

“We are also known for our patented red pushbutton technology used by industry professionals the world over.”

To spread its reach in the Middle East and facilitate its products to the end user, Shape has been working with local distributor Advanced Media Trading since 2016.

Our mission is to drive digital transformation and close connectivity gaps across government, enterprise and underserved communities

MAROON KHALIL, SENIOR SALES DIRECTOR, ABS

SAUDI BROADCASTING AUTHORITY HOSTS SENIOR EXECUTIVES AT CABSAT

participation in SATExpo 2025 reflects our commitment to delivering flexible, reliable and effective satellite connectivity across the region. We’re excited to showcase a broad portfolio of solutions tailored to the evolving capacity needs of customers in the UAE and beyond. With a fleet of five geostationary satellites and coverage that reaches 93% of the world’s population, including beams that connect multiple continents globally, ABS is uniquely positioned to transform the regional communications landscape.

“Our mission is to drive digital transformation and close connectivity gaps across government, enterprise and underserved communities. At SATExpo, we look forward to engaging with industry leaders and partners to shape the future of satellite communications across the Middle East, Asia, Africa, Europe, the Americas and beyond. At SATExpo, we also highlighted the potential of the SES EdgeAI

The Saudi Broadcasting Authority (SBA) hosted a series of roundtables, presentations and fireside chats at CABSAT 2025 to discuss strategies and trends in digital media technologies and the adoption of IP as a key enabler for creating a scalable, cost-effective broadcast ecosystem. Discussion points included approaches to modernising electronic archiving management, integration of AI to improve operational efficiency, the future of content production and postproduction, and how cloud systems can reshape production workflows.

In the introductory discussion, Hatim Abou Nasif, VP of Engineering at SBA, stressed the importance of collaborative dialogue in shaping

Connect solution to dynamically manage data and intelligence at the edge using best-in-class AI and satellite technologies.”

Exhibitor highlights and outlook

Across the three events, leading players such as Riedel, Cineom, Media Guru, Sawa Media, Godox, ST Engineering, IPS Mena and RioSat launched new offerings and demonstrated technical innovations.

A strong presence was also noted from companies including Intellian,

the future of media during a strategic session at CABSAT 2025. He highlighted the shift toward cloud-native and microservicesbased production, the purposeful integration of AI to drive intelligent workflows and personalisation, and the critical role of seamless user experiences in retaining audiences. The discussion also covered platform convergence, IP migration challenges and the need for vendorneutral, scalable infrastructure. With a focus on aligning investment strategies and operational resilience, the session laid the groundwork for a modular, data-driven broadcast ecosystem that is set to be further developed at the upcoming Saudi Media Forum in Riyadh.

InterSputnik, Streamport, First Gulf Company, Broadcast Solutions, Advance Media Training, Videndum and Editshare, underlining the scale and diversity of innovation on display. With preparations already underway, the next editions of CABSAT, Integrate Middle East and SATExpo are scheduled to take place 20-22 May 2026. These events will continue to serve as key industry forums for business, technology and thought leadership across media, Pro AV and satellite domains.

GRAHAM SHARP

Cloud costs are often lower than traditional systems when factoring in hidden expenses like maintenance, energy and infrastructure, while eliminating up-front capital investment and enabling new monetisation models insertion and personalised content delivery

Survival of the Smartest: Cloud Playout as a Strategic Weapon

Market consolidation, multi-platform content delivery, economic and political turmoil, and rising cost pressures are forcing broadcasters to rethink their strategies. Adaptability and innovation are no longer optional – they’re essential. Enter cloud-native playout: transforming how broadcasters manage operations, control costs and stay competitive.

From ‘Lift and Shift’ to CloudNative Excellence

The initial days of cloud adoption may have projected a grim picture, because broadcasters migrated their traditional on-premise systems to the cloud using a ‘lift and shift’ approach. Simply running existing playout software on virtual machines in the cloud without any architectural adaptation led to inefficiencies and reliability issues. Disappointment and doubt followed. Cloud costs sky rocketed, negating the advantages that the cloud had been sold on: resource efficiency, reducing costs, flexibility and scalability. The landscape has since transformed dramatically. Cloud-native solutions have rewritten the script by leveraging containerised, microservices-based architectures. The new outlook? Enhanced scalability, rocksolid reliability and profound cost savings.

A microservices-based architecture allows discrete functions like graphics, switching and audio to operate as

independent services, each capable of scaling based on demand. This ensures that all components of the playout system are agile and adaptable, making it possible to dynamically adjust capacity during peaks, such as major sports events, without compromising performance. Plus, remote operations help teams easily manage playout channels from anywhere using accessible web-based interfaces.

Dispelling Persistent Cloud Myths

Early mis-steps in cloud adoption have left people thinking that cloud technology is too expensive, unreliable or insecure. In reality, cloud costs are often lower than traditional systems when factoring in hidden expenses like maintenance, energy and infrastructure, while eliminating up-front capital investment and enabling new monetisation models such as dynamic ad insertion and personalised content delivery. Reliability has also become a nonissue, with today’s cloud-native systems offering built-in redundancy and top-tier uptime. Security concerns have similarly faded, as cloud providers now offer advanced encryption and threat protection that often surpass in-house capabilities.

The Strategic Advantages of Cloud Playout

Broadcast executives considering a move to cloud-native playout systems want proven results, and cloud technology delivers across

every operational dimension. Scalability and flexibility enable broadcasters to launch pop-up channels in minutes and dynamically allocate resources, scaling up for live events and down for file-based content to reduce costs and improve agility. Cost control is achieved through a pay-asyou-go model. Reliability and availability are ensured through redundant cloud architectures offering up to 99.9999% up-time, with dynamic failover and preemptive error detection safeguarding against service disruptions. Operational efficiency is boosted by automation that streamlines tasks, allowing smaller teams to manage more channels while simplifying multi-platform delivery. Finally, futurereadiness is built in, where cloud-native systems empower broadcasters to meet rising audience demands, launch new services quickly and stay competitive in a fast-changing media landscape.

As market consolidation continues and multi-platform demands grow, staying competitive means adopting tools that prioritise adaptability, cost control and operational excellence. The most successful broadcasters will be the ones who see cloud playout not just as a technology investment, but as a strategic imperative.

GRAHAM SHARP IS VP OF GLOBAL SALES AND MARKETING AT BCNEXXT