We’re not just marketing medicines. We're inspiring health.
ABOUT COYNE PR
Founded in 1991, Coyne PR has grown to become one of the top independent public relations firms in the United States. Recognized throughout the industry as “The Best Place to Work,” more than 135 talented minds now call Coyne PR – HOME. We have wildly creative offices in New York and New Jersey as well as colleagues in 115 cities, 49 countries and six continents through our partnership in The Worldcom Public Relations Group. Our clients include many of the world’s most respected companies… and those that want to be. Our reputation is built upon three decades of creativity, strategy and service. It is validated by more than 1,000 industry awards.
Healthcare Experience
HEALTHCARE PRACTICE
There is nothing more precious and personal than the health and well-being of our loved ones, or ourselves. And there is perhaps nothing more personally rewarding than caring for others who are in need. Parents, caregivers, volunteers, medical professionals, researchers, advocates all share a common purpose: to help people.
That’s our WHY.
We believe communications plays a critical role in changing lives, illuminating the path to knowledge, treatment, and health. We partner with our clients to help guide that journey to knowledge through information, insights, and inspiration, to empower people in their moment of need.
When it comes to that moment of need, we seek not just to understand what decisions people make, but WHY they make those decisions. What’s their inspiration, their aspiration, their challenges, and perceptions?
And we strive to apply that knowledge to create communications that not only stand out, but also motivate patients, caregivers, parents, healthcare professionals, advocates, influencers, and others to act.
We invite you to explore the healthy success and award-winning work that has made Coyne PR one of the leading healthcare and pharma agencies in the US.
Sports Experience
About Coyne PR’s Sports Practice
The sports industry has experienced a rapid evolution during the past several years. From the convergence of the real and digital worlds through esports and NFTs to the introduction of NIL legislation and legalized sports betting, so much has changed. With this, the sports industry is positioned on the big board as a “can’t miss” number one overall pick for brands looking to increase awareness with consumers. And the Coyne PR sports team is ready with a winning game plan for companies wanting a spot in the lineup.
Our expertise includes supporting major national and international events, elevating high-profile sponsorship programs, and coordinating top-tier media coverage for iconic sports venues. This experience coupled with Coyne PR’s insight-driven strategy, cutting-edge creative, and flawless execution helps us to exceed our client’s communication goals, whether they are category leaders or challenger brands. Our fully integrated approach leverages a mix of media relations, social media, influencer engagement, and digital marketing to help drive brand awareness. By immersing ourselves in our client’s business, we become a trusted extension of their communications team.
Integrated Communications
Coyne PR provides clients with best-in-class, channel-agnostic communications strategies that drive visibility, engagement and growth across all paid, earned and owned channels reaching our desired targets precisely where they find information and discover inspiration. We don’t measure impressions; we measure impact.
Healthcare Expertise
We are experts in the dynamics of a highly complex healthcare system. Marked by an array of stakeholders, regulatory bodies, reimbursement mechanisms, and policies, healthcare is perplexing and often frustrating for the end user. As healthcare communicators, we are responsible for simplifying the complex and distinguishing our clients’ attributes and offerings from their competitors.
Specialties
Disease Awareness
Patient Education
Advocacy Group Engagement
Community Health Initiatives
Health Equity Initiatives
Sponsorship/Partnership Activations
Events and Promotions
HCP Engagement
FDA Approvals/Data Milestones/AdComms
Product Launches/Patent Extensions/ LOE Communications
Black Box Product Communications
Patient Influencer and Social
Media Activation
Medical Meeting Support
Executive and Clinical Thought Leadership
Reputation Enhancement
Services
Public Relations
Earned Media Strategy
Media Relations
Press Materials
Message Development
Media Training
Competitive Media Audits
Bylined Articles & Op-Eds
Spokesperson Coordination
Editorial Calendars & News Bureau
Paid Program Integrations
Digital & Content
Branded & Digital Content
Video Production
PSAs
Website Design & Development
Advertising
Animation
CRM Integration & Email Marketing
SEO & SEM
Creative Mailers
Digital Display Ads
Social & Influencer
Brand & Content Strategy
Social Listening
Monitoring & Analysis
Community Management & Engagement
Social Media Advertising
Crisis Communications
Influencer Identification & Outreach
Influencer Negotiations & Contracting
Influencer Payment Fulfillment
Brand Immersions & Creative Briefs
Measurement & Reporting
You’ll flip for our case studies
OraPharma
Gum disease, also known as periodontal disease, affects nearly 65 million Americans, with particularly high prevalence among Latino populations. To raise awareness for the issue and encourage patients to talk to their dentists about treatment options, Coyne PR partnered with OraPharma to launch the Cover Your Bases campaign featuring World Series Champion and three-time American League MVP, Alex Rodriguez. The campaign was the first national awareness campaign and first celebrity spokesperson program for OraPharma.
The campaign leveraged the celebrity status of Rodriguez and his personal story as a patient using ARESTIN, an antibiotic used in combination with scaling and root planning (SRP) to treat gum disease.
The campaign launch featured a first-person testimonial video of Rodriguez as a centerpiece to the new ARESTIN patient website, social media activations, and a national media day in New York. The campaign garnered more than 900 stories and 5 billion media impressions, including CBS Mornings, Good Day New York, PEOPLE, Forbes and Healthline. Importantly for OraPharma, on launch day web traffic to ARESTIN.com increased by 157% and the company’s LinkedIn post announcing the campaign saw a 938% increase in performance.
Otsuka
As a long-standing partner to Otsuka, one of the world’s leading pharmaceutical companies, Coyne PR has provided strategic brand communications support to its portfolio of category leaders and challengers across mental health, digital medicine, and nephrology, including ABILIFY MAINTENA, ABILIFY MYCITE, ABILIFY ASIMTUFII, JYNARQUE, REJOYN, and REXULTI. We are also actively supporting the company as it prepares the market for innovative new treatments in PTSD, ADHD and IgA nephropathy.
Through our partnership, we have supported multiple data and regulatory milestones, including FDA ad comms, clinical data communications, FDA approvals and medical device clearances. Notably, the team launched Otsuka’s first celebrity spokesperson campaign featuring Olympic gold medalist Missy Franklin, whose family is impacted by a rare, hereditary kidney disease. The robust campaign, which is a finalist for the 2025 PRWeek Purpose Awards and 2025 PR Daily Media Relations Awards, spanned two years and included multi-faceted PR activations that helped spread awareness of this rare disease. This campaign was covered by top-tier outlets, including earned placements from ABC News, Fox News, Good Morning America, USA Today, and others, resulting in more than 450M+ impressions and 200+ unique clicks to ADPKDQuestions.com.
The team also recently managed the FDA clearance for REJOYN, the first-ever prescription digital therapeutic authorized for the adjunctive treatment of major depressive disorder (MDD) symptoms. Our meticulous earned media plan generated a wave of national and trade media coverage that heightened the credibility of digital therapeutics and the promise of REJOYN in treating depression in combination with adjunctive treatment. The FDA clearance campaign garnered more than 260 media placements, resulting in 1.69B+ impressions, with top media hits including CNN, Time, NPR, and STAT. This campaign is a finalist for the 2025 Innovation SABRE Awards (North America) and the 2025 North American SABRE Awards (trade media).
Pacira
The opioid epidemic is one of the nation’s deadliest public health crises, yet many people are unaware that surgery is an unintentional gateway to opioid addiction and dependence. Pacira BioSciences engaged Coyne PR to drive education among patients about the non-opioid options available to manage pain before, during and after surgery. The team developed Choices Matter, an award-winning national movement to elevate awareness of the gateway risk story using celebrity spokespeople, data reports, digital platforms, and events to encourage conversations between patients and physicians about postsurgical pain management before surgery.
The team developed and launched an award-winning 40-minute documentary titled GATEWAY that humanized the risk and impact of opioid addiction through surgery. The dramatic documentary kicked off with a New York City premier and a national PSA in partnership with CADCA, the nation’s leading substance abuse prevention organization. GATEWAY has been recognized by 24 film festivals, won nearly 30 awards across the film and media industries, and earned a PRSA Silver Anvil.
The campaign also championed the issue of gateway awareness through corporate thought leadership. Coyne brought together Pacira and IQVIA to develop “The United States for Non-Dependence,” a groundbreaking report that explored the issues of overprescribing of opioids and diversion and misuse following surgery. The report launched on GMA and generated massive attention for the issue and Pacira’s leadership.
To launch Pacira’s iovera, a form of cold therapy used to treat chronic pain, to reach the 50+ market, Coyne PR supported Pacira’s partnership with the PGA TOUR Champions and LPGA, spotlighting its tournament presence and leveraging the digital properties of each organization to syndicate the iovera message. Through the LPGA partnership, Pacira distributed its first national broadcast ad spot across CBS, NBC, and the Golf Channel, sharing details on iovera and driving viewers to the brand’s digital destination. The campaign extended its collaboration strategy into a partnership with the NFL Alumni Association (NFLA), and Coyne focused on elevating the brand during Super Bowl LVII in Phoenix with activations on Radio Row and an exclusive event at TopGolf in partnership with the NFLA Arizona Chapter. Post-Super Bowl, the collaboration network expanded with notable organizations, including American Youth Football, Pop Warner, and Shatterproof.
Topps
Topps teamed up with Coyne to make a “big” launch of the new Topps Baseball Series 1 cards. The team developed a plan to create the World’s Largest Baseball Card featuring one of the biggest sluggers in the majors and the face of the Topps Baseball Series 1 cards – Detroit Tigers First Baseman, Prince Fielder. This massive 5,000+ square foot baseball card (or 82,944 cards if you are counting), was built on the Lakeland City Little League complex, located just a few minutes from Detroit Tigers’ spring training facility. Prince Fielder along with 75 excited little leaguers, took position atop the card and unveiled this massive card by rolling out a 400-pound tarp, while a helicopter captured the moment from above.
The V Foundation for Cancer Research
In 1993, in his final days living with cancer, legendary college basketball coach and national champion Jim Valvano delivered an emotional speech at the ESPYS, during which he declared the infamous line: “Don’t Give Up...Don’t Ever Give Up!”® This line became a rallying cry for those battling cancer - and beyond – to “fight their fight” until the very end. Testament to this, Jim teamed up with ESPN in the months leading up to his passing to establish The V Foundation for Cancer Research which, to date, has granted more than $310 million for cancer research. Thirty years removed from its namesake’s death, the Foundation partnered with Coyne PR to revitalize its presence, engage new and younger audiences affected by cancer, and make inroads on behalf of grantees to show the impact of Foundation funding. Leveraging relationships with Coach Mike Krzyzewski, Dick Vitale, Jeff Gordon, Andrew Jones and Quenton Nelson - as well as a stellar group of oncology researchers and cancer thrivers - the Coyne team has expanded the V Foundation’s presence throughout a range of top-tier sports, health and news channels, all with an eye toward Jim’s parting thoughts: “Cancer research may not save my life, it may save my children’s lives. It may save someone you love.”
Snapple
Snapple challenged Coyne to develop a way for the brand to capitalize on its new partnership with Major League Baseball (MLB) during All-Star Week. Inspired by the worldwide trend of bottle flipping, Coyne created the first-ever Snapple All-Star Bottle Flip Challenge to help the brand stand out with the media and All-Star week attendees. Former MLB All-Star/World Series champion Cliff Floyd was crowned Snapple’s “Flip for Flavor” champion after beating Baseball Hall of Famer/19-time MLB AllStar Cal Ripken Jr.
The fast-paced competition required Ripken and Floyd to be the first player to accurately land Snapple bottles on all four fruit bases (based on key Snapple flavors) as part of a special baseball field-inspired game board. Leveraging the competitive spirit of the players, Coyne invited media to conduct “pregame” interviews and capture footage of “flipping” practice to build buzz. Following warm-ups, the team lined the field with key local, sports and baseball media to cover the actual competition. Extending the reach beyond the outlets in attendance, Coyne pushed out a national b-roll package and multimedia release with additional content from the event to widespread media and created custom Snapple bottles for key sports influencers. In its first plate appearance with the brand, Coyne hit a grand slam! Media results included heavy hitters such as MLB.com, The Washington Post, SportsBusiness Journal, SBNation, MLB Network, ESPN.com and ESPN 2 which resulted in more than 37 million impressions. “Flavor” also represented the largest segment in terms of message pull-through.
TUMS
Coyne PR launched an engaging campaign for TUMS® around the BIG GAME, featuring the digital word guessing game TUMSWORDY, offering fans a chance to win a share of $99,000 in prizes. The strategy included collaboration with NFL’s Ahmad “Sauce” Gardner, leveraging his appeal for media interviews, distributing game kits, and hosting a TUMSWORDY Game Night event. Coyne secured a feature in Complex to spotlight TUMSWORDY, promoting consumer registration and gameplay excitement.
This exposure was amplified across major platforms like Yahoo! Sports, Bleacher Report, and SB Nation. Leading up to the game, “Sauce” engaged in prominent sports broadcasts and radio interviews, while media personalities received themed game kits to boost anticipation. The campaign peaked with a live event in New York City, where media and influencers competed in TUMSWORDY, enjoying a themed menu and the chance to win exclusive prizes. The initiative, marked by in-person engagement and extensive media coverage, exceeded KPIs, achieving over 1.4 billion impressions and 130 media placements, highlighting Coyne’s dynamic approach to blending traditional PR with digital engagement for TUMS® during one of the year’s key sporting events.
Humana
Humana helps millions of people – including those with Medicare, families, military service personnel and communities at large – achieve their best health through healthcare delivery and administration. Coyne PR has supported multiple lines of business, national sponsorships, grassroots initiatives, and regional brand building, resulting in billions of media impressions and nearly 40 industry awards.
For nearly a decade, Coyne has driven visibility for Humana during Medicare Annual Enrollment Period (AEP). The Coyne team executes a series of integrated tactics across channels to raise awareness not only of AEP plan benefits and key considerations, but also of Humana’s offerings, specifically.
Coyne consistently drives visibility for Humana’s lines of business, including CenterWell Senior Primary Care and CenterWell Home Health. By positioning physicians across a range of communications channels – including earned, owned and social – the team elevates awareness of integrated care delivery options, notably senior-focused primary care, and care at home.
To amplify Humana’s presenting sponsorship of the National Senior Games, the largest sporting event for people aged 50 and older, Coyne and Humana developed “Humana Game Changers” to recognize select participating athletes who exemplify healthy aging. Year-over-year, the program generates widespread, branded media coverage for Humana and the stellar athletes.
The Coyne team supports the Humana Foundation in raising its visibility among internal and external audiences. Key to the reputation enhancement campaign is showcasing the leadership, expertise and perspective of the Foundation’s CEO in national and regional media on the organization’s priority issues, including health equity, connectedness for marginalized communities and disaster philanthropy.
Coyne worked with Humana to debut Freewheelin, the nation’s largest bike-sharing initiative to promote healthy living and healthy communities, by bringing 2,000 branded bikes to the Republican and Democratic National Conventions. The campaign generated hundreds of millions of media impressions; a PRSA Silver Anvil; and the attention of politicians and policy makers throughout the nation.
Christopher & Dana Reeve Foundation
When a groundbreaking study published in the journal Brain revealed that four young men with spinal cord injuries (SCI), who were previously told they’d never move again, regained lower extremity movement and vital functions after receiving an epidural stimulator implant, the Christopher & Dana Reeve Foundation turned to Coyne PR. The agency was tasked with launching a campaign to raise visibility for the study, engage the SCI community, and support a $15 million fundraising goal to expand the treatment to 36 more individuals.
Coyne developed “The Big Idea,” a national campaign centered around ReeveBigIdea.org—a digital hub for research, video content, social integration, and donations. The campaign was driven by compelling footage of the participants moving again, media partnerships, and celebrity support. Coyne also tapped Reeve ambassadors and aligned with top research institutions for credibility and exposure.
The campaign earned more than 2,000 media stories and 8,000+ social mentions from celebrities like Jerry Seinfeld and Whoopi Goldberg. The website attracted 61,000+ sessions, with visitors staying over two minutes on average. Ultimately, the campaign raised more than $8 million and helped reignite hope within the paralysis community.
Stryker
Stryker is one of the most recognized companies in the world for its orthopedic devices and medical innovation. Stryker tapped Coyne PR for media support during the American Academy of Orthopedic Surgeons (AAOS) Annual Meeting to drive news and senior leadership visibility. Coyne supported Stryker’s position as the Official SmartRobotics™ Joint Replacement Partner of Minor League Baseball, executing a nationwide campaign highlighting Stryker’s presence at ballparks across the country during the Minor League Baseball season. The campaign featured the “Own the Walk” initiative that donated $1 for every walk issued to a batter during the regular season to K9s For Warriors, a service organization that provides service dogs to wounded veterans. The veterans community initiative reached deeper into VA and military hospitals to highlight Stryker’s Mako SmartRobotics™, a technology used to treat patients suffering from joint pain.
Labcorp
As a global leader in diagnostics and laboratory services, Labcorp seeks to enhance its corporate reputation and increase visibility across various business units, including oncology, neurology, women’s health, consumer health, community and public health, and biopharma development. Coyne PR serves as Labcorp’s agency of record, elevating the company’s groundbreaking contributions in personalized medicine, cell and gene therapy, companion diagnostics, infectious diseases, consumer health and wellness, prenatal and postpartum health, and neurology.
In 2024, Coyne helped launch diagnostics and screening tests for Mpox, neurocellular injury, weight management, research collaborations in oncology to address clinical trial inequities and gaps in participation, and branded reports on women’s health and hospital laboratory services.
The most significant achievement for 2024 was the successful launch of Labcorp’s first-trimester preeclampsia test, the only diagnostic tool capable of assessing preeclampsia risk within the first 12 weeks of pregnancy. The campaign generated nationwide attention amidst the heightened attention on women’s and maternal health. The team broke the story with an exclusive feature across CNN’s broadcast, digital, and print platforms. The launch generated nationwide coverage, driven by influential media outlets including Kaiser News, Parents magazine, U.S. News & World Report, HealthDay, Scripps Health, Yahoo! and more than 100 broadcast segments.
The media relations campaign resulted in 450 million media impressions but, more importantly, it sparked the highest volume of Google search activity for the term “preeclampsia” throughout the entire quarter, demonstrating the campaign’s success in both media engagement and public interest.
Gilead
Coyne PR partnered with Gilead’s Oncology Community Engagement and Advocacy team to develop a multi-tier advocacy strategy to deliver on Gilead’s commitment to championing equitable cancer care for all. Coyne collaborated with Gilead Oncology to create its first global Oncology Advocacy Steering Committee summit, and convened Gilead’s first Health Equity Advisory Board, featuring national advocacy leaders in triple-negative breast cancer (TNBC). The advisory board collaborated to reimagine health equity in cancer care and ideate solutions to address current disparities in TNBC. Coyne also helped organize Gilead’s inaugural Health Equity Incubation Lab to discuss how to address health disparities for those living with TNBC. The inaugural event engaged patient leaders and online influencers in dynamic discussions that have helped Gilead understand, anticipate and address unmet needs within the TNBC community.
Claritin
Coyne PR developed The Outsideologist Project, a multi-year initiative for Claritin supporting mental and physical health by inspiring families to #getoutside for an extra hour each week. The campaign kicked off with a national survey of parents’ misperceptions of their kids’ opinions about being outdoors. Country music star and father of four Thomas Rhett was the face of the campaign, which garnered more than 1.2 billion impressions including CBS This Morning, Access Hollywood, People, and Parents magazine. The campaign evolved in the second year, with celebrity designers Nate Berkus and Jeremiah Brent helping families rediscover the extraordinary spaces and experiences awaiting in their own backyards. Berkus and Brent promoted the campaign with broadcast segments on GMA and EXTRA. To entice families to get outside, the campaign included a social media sweepstakes that gave one lucky family a grand prize of $10,000 for a backyard makeover and a virtual design consultation with the celebrity designers.
MDLIVE
Coyne PR serves as agency of record for MDLIVE, a leader in virtual care, working to elevate the brand in the marketplace and support usage of virtual care.
Coyne launched integrated content campaigns in the context of return-to-work, back-to-campus and the mental load facing parents. Creative campaigns have included Sick Day Stress, the Pandemic Pain Report, and Mom’s Mental Load and Fall Back into Health, pulling its storytelling through creative data analyses and studies, media relations, syndicated content, media partnerships, and social and digital executions. The agency developed and launched “Family Matters: A Report on the State of Family Mental Health in the U.S.,” one of the first research reports dedicated to the mental health of the family unit as a whole.
The agency also supports brand and corporate leadership visibility among health plans with corporate thought leadership and insights-driven campaigns on benefit changes, attitudes and usage trends, and product and service offerings including employee assistance programs, virtual primary care, and remote patient monitoring.
WHY COYNE?
Creativity:
As Creative Agency of the Year, we think of ideas others don’t.
Strategy: Our plans are built on strategic insights that deliver real business results.
Integration: A true full-service agency, we take an integrated channel-agnostic approach.
Teamwork:
With one profit center, you hire a team, but you get the whole agency.
Service:
Clients come to us for our results, but they stay for our client service.
Experience: Our experienced teams have an unmatched depth of industry knowledge.
Leadership: Senior involvement provides day-to-day access to strategic counsel.
Continuity:
With the industry’s highest retention rate – you keep the team you love.
