Kim Hamilton Vice President of Communications
Prepared For:
We’re not just marketing medicines. We're inspiring health.
ABOUT COYNE PR
Founded in 1991, Coyne PR has grown to become one of the top independent public relations firms in the United States. Recognized throughout the industry as “The Best Place to Work,” more than 135 talented minds now call Coyne PR – HOME. We have wildly creative offices in New York and New Jersey as well as colleagues in 115 cities, 49 countries and six continents through our partnership in The Worldcom Public Relations Group. Our clients include many of the world’s most respected companies… and those that want to be. Our reputation is built upon three decades of creativity, strategy and service. It is validated by more than 1,000 industry awards.
Industry Experience
HEALTHCARE PRACTICE
There is nothing more precious and personal than the health and well-being of our loved ones, or ourselves. And there is perhaps nothing more personally rewarding than caring for others who are in need. Parents, caregivers, volunteers, medical professionals, researchers, advocates all share a common purpose: to help people.
That’s our WHY.
We believe communications plays a critical role in changing lives, illuminating the path to knowledge, treatment, and health. We partner with our clients to help guide that journey to knowledge through information, insights, and inspiration, to empower people in their moment of need.
When it comes to that moment of need, we seek not just to understand what decisions people make, but WHY they make those decisions. What’s their inspiration, their aspiration, their challenges, and perceptions?
And we strive to apply that knowledge to create communications that not only stand out, but also motivate patients, caregivers, parents, healthcare professionals, advocates, influencers, and others to act.
We invite you to explore the healthy success and award-winning work that has made Coyne PR one of the leading healthcare and pharma agencies in the US.
Integrated Communications
Coyne PR provides clients with best-in-class, channel-agnostic communications strategies that drive visibility, engagement and growth across all paid, earned and owned channels reaching our desired targets precisely where they find information and discover inspiration. We don’t measure impressions; we measure impact.
Healthcare Expertise
We are experts in the dynamics of a highly complex healthcare system. Marked by an array of stakeholders, regulatory bodies, reimbursement mechanisms, and policies, healthcare is perplexing and often frustrating for the end user. As healthcare communicators, we are responsible for simplifying the complex and distinguishing our clients’ attributes and offerings from their competitors.
Specialties
Disease Awareness
Patient Education
Advocacy Group Engagement
Community Health Initiatives
Health Equity Initiatives
Sponsorship/Partnership Activations
Events and Promotions
HCP Engagement
FDA Approvals/Data Milestones/AdComms
Product Launches/Patent Extensions/ LOE Communications
Black Box Product Communications
Patient Influencer and Social
Media Activation
Medical Meeting Support
Executive and Clinical Thought Leadership
Reputation Enhancement
Services
Public Relations
Earned Media Strategy
Media Relations
Press Materials
Message Development
Media Training
Competitive Media Audits
Bylined Articles & Op-Eds
Spokesperson Coordination
Editorial Calendars & News Bureau
Paid Program Integrations
Digital & Content
Branded & Digital Content
Video Production
PSAs
Website Design & Development
Advertising
Animation
CRM Integration & Email Marketing
SEO & SEM
Creative Mailers
Digital Display Ads
Social & Influencer
Brand & Content Strategy
Social Listening
Monitoring & Analysis
Community Management & Engagement
Social Media Advertising
Crisis Communications
Influencer Identification & Outreach
Influencer Negotiations & Contracting
Influencer Payment Fulfillment
Brand Immersions & Creative Briefs
Measurement & Reporting
You’ll flip for our case studies
OraPharma
Gum disease, also known as periodontal disease, affects nearly 65 million Americans, with particularly high prevalence among Latino populations. To raise awareness for the issue and encourage patients to talk to their dentists about treatment options, Coyne PR partnered with OraPharma to launch the Cover Your Bases campaign featuring World Series Champion and three-time American League MVP, Alex Rodriguez. The campaign was the first national awareness campaign and first celebrity spokesperson program for OraPharma.
The campaign leveraged the celebrity status of Rodriguez and his personal story as a patient using ARESTIN, an antibiotic used in combination with scaling and root planning (SRP) to treat gum disease.
The campaign launch featured a first-person testimonial video of Rodriguez as a centerpiece to the new ARESTIN patient website, social media activations, and a national media day in New York. The campaign garnered more than 900 stories and 5 billion media impressions, including CBS Mornings, Good Day New York, PEOPLE, Forbes and Healthline. Importantly for OraPharma, on launch day web traffic to ARESTIN.com increased by 157% and the company’s LinkedIn post announcing the campaign saw a 938% increase in performance.
Summit Therapeutics
When Summit Therapeutics prepared to unveil groundbreaking clinical trial results for its bispecific antibody ivonescimab, the stakes couldn’t have been higher. The data from Akeso’s Phase III HARMONi-2 trial showed ivonescimab decisively outperforming Merck’s Keytruda— currently the standard of care—for advanced non-small cell lung cancer (NSCLC). Summit turned to Coyne PR to deliver this complex story to the world.
With a strategic spotlight on the World Conference on Lung Cancer (WCLC), Coyne crafted a comprehensive communications plan to address three key challenges: intense competition for media attention, skepticism around data generated solely in China, and the need to clearly delineate Summit’s role in driving global commercialization through its HARMONi-3 trial.
The campaign rolled out in two phases: a pre-conference briefing blitz with top-tier business, pharma, and healthcare outlets, and a post-presentation media surge designed to translate technical findings into a powerful narrative of innovation and leadership.
Coyne secured 159 placements and generated over 2.7 billion impressions, delivering interviews for Summit’s Co-CEOs with CNBC and The Wall Street Journal—the team’s top media targets.
Otsuka
As a long-standing partner to Otsuka, one of the world’s leading pharmaceutical companies, Coyne PR has provided strategic brand communications support to its portfolio of category leaders and challengers across mental health, digital medicine, and nephrology, including ABILIFY MAINTENA, ABILIFY MYCITE, ABILIFY ASIMTUFII, JYNARQUE, REJOYN, and REXULTI. We are also actively supporting the company as it prepares the market for innovative new treatments in PTSD, ADHD and IgA nephropathy.
Through our partnership, we have supported multiple data and regulatory milestones, including FDA ad comms, clinical data communications, FDA approvals and medical device clearances. Notably, the team launched Otsuka’s first celebrity spokesperson campaign featuring Olympic gold medalist Missy Franklin, whose family is impacted by a rare, hereditary kidney disease. The robust campaign, which is a finalist for the 2025 PRWeek Purpose Awards and 2025 PR Daily Media Relations Awards, spanned two years and included multi-faceted PR activations that helped spread awareness of this rare disease. This campaign was covered by top-tier outlets, including earned placements from ABC News, Fox News, Good Morning America, USA Today, and others, resulting in more than 450M+ impressions and 200+ unique clicks to ADPKDQuestions.com.
The team also recently managed the FDA clearance for REJOYN, the first-ever prescription digital therapeutic authorized for the adjunctive treatment of major depressive disorder (MDD) symptoms. Our meticulous earned media plan generated a wave of national and trade media coverage that heightened the credibility of digital therapeutics and the promise of REJOYN in treating depression in combination with adjunctive treatment. The FDA clearance campaign garnered more than 260 media placements, resulting in 1.69B+ impressions, with top media hits including CNN, Time, NPR, and STAT. This campaign is a finalist for the 2025 Innovation SABRE Awards (North America) and the 2025 North American SABRE Awards (trade media).
The V Foundation for Cancer Research
In 1993, in his final days living with cancer, legendary college basketball coach and national champion Jim Valvano delivered an emotional speech at the ESPYS, during which he declared the infamous line: “Don’t Give Up...Don’t Ever Give Up!”® This line became a rallying cry for those battling cancer - and beyond – to “fight their fight” until the very end. Testament to this, Jim teamed up with ESPN in the months leading up to his passing to establish The V Foundation for Cancer Research which, to date, has granted more than $310 million for cancer research. Thirty years removed from its namesake’s death, the Foundation partnered with Coyne PR to revitalize its presence, engage new and younger audiences affected by cancer, and make inroads on behalf of grantees to show the impact of Foundation funding. Leveraging relationships with Coach Mike Krzyzewski, Dick Vitale, Jeff Gordon, Andrew Jones and Quenton Nelson - as well as a stellar group of oncology researchers and cancer thrivers - the Coyne team has expanded the V Foundation’s presence throughout a range of top-tier sports, health and news channels, all with an eye toward Jim’s parting thoughts: “Cancer research may not save my life, it may save my children’s lives. It may save someone you love.”
Humana
Humana helps millions of people – including those with Medicare, families, military service personnel and communities at large – achieve their best health through healthcare delivery and administration. Coyne PR has supported multiple lines of business, national sponsorships, grassroots initiatives, and regional brand building, resulting in billions of media impressions and nearly 40 industry awards.
For nearly a decade, Coyne has driven visibility for Humana during Medicare Annual Enrollment Period (AEP). The Coyne team executes a series of integrated tactics across channels to raise awareness not only of AEP plan benefits and key considerations, but also of Humana’s offerings, specifically.
Coyne consistently drives visibility for Humana’s lines of business, including CenterWell Senior Primary Care and CenterWell Home Health. By positioning physicians across a range of communications channels – including earned, owned and social – the team elevates awareness of integrated care delivery options, notably senior-focused primary care, and care at home.
To amplify Humana’s presenting sponsorship of the National Senior Games, the largest sporting event for people aged 50 and older, Coyne and Humana developed “Humana Game Changers” to recognize select participating athletes who exemplify healthy aging. Year-over-year, the program generates widespread, branded media coverage for Humana and the stellar athletes.
The Coyne team supports the Humana Foundation in raising its visibility among internal and external audiences. Key to the reputation enhancement campaign is showcasing the leadership, expertise and perspective of the Foundation’s CEO in national and regional media on the organization’s priority issues, including health equity, connectedness for marginalized communities and disaster philanthropy.
Coyne worked with Humana to debut Freewheelin, the nation’s largest bike-sharing initiative to promote healthy living and healthy communities, by bringing 2,000 branded bikes to the Republican and Democratic National Conventions. The campaign generated hundreds of millions of media impressions; a PRSA Silver Anvil; and the attention of politicians and policy makers throughout the nation.
Labcorp
As a global leader in diagnostics and laboratory services, Labcorp seeks to enhance its corporate reputation and increase visibility across various business units, including oncology, neurology, women’s health, consumer health, community and public health, and biopharma development. Coyne PR serves as Labcorp’s agency of record, elevating the company’s groundbreaking contributions in personalized medicine, cell and gene therapy, companion diagnostics, infectious diseases, consumer health and wellness, prenatal and postpartum health, and neurology.
In 2024, Coyne helped launch diagnostics and screening tests for Mpox, neurocellular injury, weight management, research collaborations in oncology to address clinical trial inequities and gaps in participation, and branded reports on women’s health and hospital laboratory services.
The most significant achievement for 2024 was the successful launch of Labcorp’s first-trimester preeclampsia test, the only diagnostic tool capable of assessing preeclampsia risk within the first 12 weeks of pregnancy. The campaign generated nationwide attention amidst the heightened attention on women’s and maternal health. The team broke the story with an exclusive feature across CNN’s broadcast, digital, and print platforms. The launch generated nationwide coverage, driven by influential media outlets including Kaiser News, Parents magazine, U.S. News & World Report, HealthDay, Scripps Health, Yahoo! and more than 100 broadcast segments.
The media relations campaign resulted in 450 million media impressions but, more importantly, it sparked the highest volume of Google search activity for the term “preeclampsia” throughout the entire quarter, demonstrating the campaign’s success in both media engagement and public interest.
CeraVe
Coyne PR and CeraVe developed Heroes Behind the Masks, a multi-year nationwide campaign to recognize the role of nurses as frontline healthcare workers and to reinforce the brand’s commitment to the nursing community. The campaign launched in 2021 with a digital docuseries, spotlighting the stories of four frontline nurses and their experiences during the COVID pandemic. The campaign expanded in 2022, featuring four more nurses in the series that shared poignant moments of their careers that gave viewers an intimate glimpse into the daily lives of nurses. Released during National Nurses Week 2022, Heroes Behind the Masks Chapter 2: A Walk in Our Shoes gained national recognition through partnerships with Upworthy and the Good News Movement, full-cover ads in the New York Times, and extensive social media support. The campaign has garnered multiple awards, including Tweet of the Year from Twitter (now X).
Claritin
Coyne PR developed The Outsideologist Project, a multi-year initiative for Claritin supporting mental and physical health by inspiring families to #getoutside for an extra hour each week. The campaign kicked off with a national survey of parents’ misperceptions of their kids’ opinions about being outdoors. Country music star and father of four Thomas Rhett was the face of the campaign, which garnered more than 1.2 billion impressions including CBS This Morning, Access Hollywood, People, and Parents magazine. The campaign evolved in the second year, with celebrity designers Nate Berkus and Jeremiah Brent helping families rediscover the extraordinary spaces and experiences awaiting in their own backyards. Berkus and Brent promoted the campaign with broadcast segments on GMA and EXTRA. To entice families to get outside, the campaign included a social media sweepstakes that gave one lucky family a grand prize of $10,000 for a backyard makeover and a virtual design consultation with the celebrity designers.
Express Scripts
Coyne PR served as a trusted communications counselor to Express Scripts for nearly two decades. Breaking new research, leveraging its annual Drug Trend Report, and quickly acting on news of the day, Coyne developed or supported more than 50 data initiatives on issues ranging from digital therapeutics to pediatric health to behavioral and mental health to chronic disease.
As COVID-19 rapidly evolved to a global pandemic, the agency collaborated with Express Scripts on one of the first wide-ranging data analyses on the pandemic’s impact on behavioral health, revealing the surge in use of behavioral health medications in its early stages. The report created substantial media attention, garnering coverage in top-tier press and reinforcing a leading corporate brand position for Express Scripts.
Coyne PR brought together Express Scripts and the Columbia Mailman School of Public Health for a revealing study on the expanding role of the pharmacist as part of Express Scripts’ “Pharmacist of the Future” campaign. The study generated significant buzz on the expanding role of the pharmacist in the care team against the backdrop of physician and nurse shortages.
Coyne helped relaunch the Express Scripts Lab, an advanced research and solution design center with 160 experts tackling the toughest challenges in healthcare. The effort generated widespread attention and established the facility as a key destination for stakeholders and media.
The agency supported annual campaigns for Express Scripts to drive visibility of its Medicare PDP marketing initiatives from the award-winning campaign “Prescription for a Healthy Nest Egg” to the “Roadmap for Medicare” initiative to simplify the complexity of Medicare Part D plan selection.
Pfizer
Coyne PR developed an integrated campaign for Pfizer’s pediatric portfolio featuring a nationwide initiative celebrating “America’s Greatest School Nurse” to honor school nurses who go above and beyond on the frontlines of children’s health. The program served as a natural news hook for the portfolio, resulting in coverage spanning local, regional, and top national news outlets across the country.
To expand Pfizer’s relevance among parents, Coyne created the concept of “Ew-dentification,” identifying where germs exist to show that sickness is often unavoidable. The team executed an experiential event that took media through scenarios where kids commonly experience “ew” moments, including a supermarket, classroom, and playground. The event immersed media in the campaign and spread the message that Pfizer’s pediatric brands have solutions to tackle even the ickiest of symptoms.
Allergan
Coyne PR supported Allergan in building visibility for its retina franchise and associated eyecare brands through an integrated strategy blending data communications with KOL thought leadership and media engagement at professional conferences, to reinforce the company’s position as category leader.
Coyne developed a PR program to support Allergan’s Eyepowerment campaign around chronic dry eye by partnering with world-renowned body language expert Patti Wood to talk about the importance of eye language and how chronic dry eye symptoms might interfere with the messages our eyes can send.
Actress Bellamy Young served as a spokesperson for a campaign to support RESTASIS MULTIDOSE®. Coyne secured interviews with Bellamy at top media outlets across celebrity, entertainment, health and lifestyle media. Overall, the partnership with Bellamy garnered more than 1,000 media placements.
Coyne also supported the launch of TrueTear™, an FDA-approved device that provides temporary relief from dry eye by stimulating glands and nerves associated with tear production. Coyne worked closely with several KOLs to create a series of byline articles and media interviews around OZURDEX® as part of the treatment regime for patients with diabetic macular edema (DME).
Salix
Coyne PR served as the integrated communications partner for Salix Pharmaceuticals and its gastroenterology (GI) portfolio, which includes leading brands Xifaxan, Relistor, Trulance, and Plenvu. The team developed new communications campaigns delivered through corporate thought leadership, medical and scientific communications, media relations, market research, disease awareness, and influencer partnerships.
Coyne introduced Salix to TikTok by partnering with health care providers on the platform to raise awareness for opioid-induced constipation (OIC), hepatic encephalopathy and bowel prep options for colorectal cancer screenings. With nearly 20 influencer campaigns and three influencer events across five distinct brands in the Salix portfolio, the initiative drove substantial engagement among consumers and HCPs, and positioned Salix at the forefront of social media engagement in pharma.
Coyne PR led a data strategy for Salix with a series of industry reports revealing unmet needs of patient populations in the GI community and identifying gaps in knowledge and patient care. The team executed all campaign facets including report content strategy and development, strategic media relations, influencer engagement and partnerships, advocacy relations and social media.
Coyne helped establish the Salix Gastrointestinal Health Scholars Program, the company’s premiere corporate social responsibility effort dedicated to fostering the next generation of GI professionals. Coyne’s creative services team launched several educational resources to support unbranded multichannel public relations campaigns. These digital destinations drove condition awareness and provided valuable information about disease management to help increase meaningful HCP-patient dialogue and guide patients through their journey.
AUA
The American Urological Association (AUA) is the world’s premier medical professional organization for urology. Coyne PR supported AUA as its agency of record to drive the organization’s media presence with reporters and to generate media coverage for its annual medical meeting. The agency team worked closely with AUA communications staff to leverage more than 30 abstracts presented live at the annual meeting. The team developed a strategic media plan that aligned high-impact abstracts with mainstream media, while focusing specialized abstracts with key vertical media. Abstract topics ranged from COVID and fertility impact to testosterone misinformation on social media to the benefits of prescribing vibrators for pelvic health. Media response was substantial. The campaign generated nearly 300 stories, with coverage including Newsweek, Good Housekeeping, WebMD and HealthDay, as well as key clinical trade media in urology, renal and oncology verticals.
Gilead
Coyne PR partnered with Gilead’s Oncology Community Engagement and Advocacy team to develop a multi-tier advocacy strategy to deliver on Gilead’s commitment to championing equitable cancer care for all. Coyne collaborated with Gilead Oncology to create its first global Oncology Advocacy Steering Committee summit, and convened Gilead’s first Health Equity Advisory Board, featuring national advocacy leaders in triple-negative breast cancer (TNBC). The advisory board collaborated to reimagine health equity in cancer care and ideate solutions to address current disparities in TNBC. Coyne also helped organize Gilead’s inaugural Health Equity Incubation Lab to discuss how to address health disparities for those living with TNBC. The inaugural event engaged patient leaders and online influencers in dynamic discussions that have helped Gilead understand, anticipate and address unmet needs within the TNBC community.
Stryker
Stryker is one of the most recognized companies in the world for its orthopedic devices and medical innovation. Stryker tapped Coyne PR for media support during the American Academy of Orthopedic Surgeons (AAOS) Annual Meeting to drive news and senior leadership visibility. Coyne supported Stryker’s position as the Official SmartRobotics™ Joint Replacement Partner of Minor League Baseball, executing a nationwide campaign highlighting Stryker’s presence at ballparks across the country during the Minor League Baseball season. The campaign featured the “Own the Walk” initiative that donated $1 for every walk issued to a batter during the regular season to K9s For Warriors, a service organization that provides service dogs to wounded veterans. The veterans community initiative reached deeper into VA and military hospitals to highlight Stryker’s Mako SmartRobotics™, a technology used to treat patients suffering from joint pain.
Atlantic Health
When Atlantic Health System hired Coyne PR, it was a local healthcare system aiming to grow national and regional visibility. Over a decade, Coyne focused on promoting clinical areas of excellence with aggressive media relations, influencer programs, executive positioning and special events, as well as serving as crisis counselors. Throughout the partnership, Atlantic Health enjoyed top national and regional media coverage, grew from two to five facilities, experienced a 60% increase in affiliated physicians, and earned U.S. News & World Report’s “Top Hospitals in the Nation” rankings for five years straight.
Reproductive Medicine Associates
Approximately 1 in 6 people globally will be affected by infertility. This, paired with an increased desire among LGBTQAI+ families to bear children, has led to a surge in individuals seeking out assisted reproductive technology. Reproductive Medicine Associates (RMA) - which offers in vitro fertilization, intrauterine insemination, intracytoplasmic sperm injection and egg freezing – engaged Coyne PR to help increase visibility for its centers, physicians and industry-leading success rates. The team positioned RMA physicians as experts throughout top-tier traditional and digital media on everything from the emotional toll of infertility to the benefits of egg freezing while young to the things men need to know about women’s bodies and reproduction.
MDLIVE
Coyne PR serves as agency of record for MDLIVE, a leader in virtual care, working to elevate the brand in the marketplace and support usage of virtual care.
Coyne launched integrated content campaigns in the context of return-to-work, back-to-campus and the mental load facing parents. Creative campaigns have included Sick Day Stress, the Pandemic Pain Report, and Mom’s Mental Load and Fall Back into Health, pulling its storytelling through creative data analyses and studies, media relations, syndicated content, media partnerships, and social and digital executions. The agency developed and launched “Family Matters: A Report on the State of Family Mental Health in the U.S.,” one of the first research reports dedicated to the mental health of the family unit as a whole.
The agency also supports brand and corporate leadership visibility among health plans with corporate thought leadership and insights-driven campaigns on benefit changes, attitudes and usage trends, and product and service offerings including employee assistance programs, virtual primary care, and remote patient monitoring.
Robitussin
As a brand that believes that everyone has a voice that deserves to be heard, Robitussin charged Coyne PR with amplifying unheard voices as part of its continued purpose program rooted in the power of the performing arts. To help increase access to arts programming in under-resourced communities, Robitussin teamed up with All Stars Project, Inc., a national nonprofit that provides free afterschool performance programs for youth in underserved communities. Together, Robitussin and All Stars identified three young performers to participate in a video series highlighting how performance has helped them find their voices and connect with their community. To help promote the campaign, Robitussin tapped multiplatinum singer Jordin Sparks, known for her powerful voice, to promote the campaign to her audience of more than 1.9 million in a series of social posts across her Instagram and Facebook accounts. The Coyne team also secured media interviews for Jordin in key media including OK! Online, Morning Honey, Essence and Hollywood Life, hitting the brand’s KPI of diverse media and message placement.
WHY COYNE?
Creativity:
As Creative Agency of the Year, we think of ideas others don’t.
Strategy: Our plans are built on strategic insights that deliver real business results.
Integration: A true full-service agency, we take an integrated channel-agnostic approach.
Teamwork:
With one profit center, you hire a team, but you get the whole agency.
Service:
Clients come to us for our results, but they stay for our client service.
Experience: Our experienced teams have an unmatched depth of industry knowledge.
Leadership: Senior involvement provides day-to-day access to strategic counsel.
Continuity:
With the industry’s highest retention rate – you keep the team you love.
