valley happenings
SKEA Celebrates 50 Years of Luxury Activewear
PHOTOS COURTESY OF SKEA
By Lisa Blake
COMBINING SKI AND SEA, Colorado-based SKEA is designed by women who ski, for women who ski. Founders Georges and Jocelyn Boyer grew up skiing in France and Canada, adopting cultural notes and fashion cues and bringing them back to the states. Jocelyn Boyer was one of the first downhillers to don a one-piece ski suit in the late 1960s, turning heads at Stratton Mountain in Vermont and sparking the idea that launched SKEA in 1972. Today, her daughter Diane Boyer continues the active outerwear legacy, residing in Vail and proudly shaping the SKEA Limited 50th Anniversary Collection beyond its iconic, form-flattering, fur-hooded onesies. “It’s amazing to realize that I have been with SKEA for more than three-quarters of my days on this earth,” Diane Boyer says. “I am passionate about SKEA and providing women with beautiful, fashionable and functional skiwear, outerwear, activewear and golf and pickleball wear.” The SKEA 50th Anniversary Collec-
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tion celebrates confident women leading the fashion narrative and staying ahead of the curve, she explains. The limited edition retrospective anniversary capsule collection hits this fall and features a retro logo collection and classic sport collection. Look for champagne and gold metallics and original art prints in vibrant colors. “The aesthetic is feminine and fun,” Diane Boyer shares. “There is truly something for everyone.” As the first female chairperson of SIA (Snowsports Industries America), Diane Boyer gives back to the ski industry by forwarding snow sports as a lifestyle choice. She encourages everyone to enjoy the physical and mental benefits of being on snow and says her time on skis is pure zen — when she feels truly happy and mentally relaxed. Next up: Watch for SKEA’s upcoming international presence at exclusive resorts in the Alps and Asia. +
We need to feel good and look good while we ski and play in the mountains. If health and wellness are the new wealth, then we who enjoy skiing must be the wealthiest and luckiest people in the world! SKEA Limited president Diane Boyer
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