another writing style guide

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Contents

1. Ethos and Content 2. Audience 3. Tone of voice 4. Written format 5. Article format

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AnOther Ethos and ContentAnOther Magazine is a celebration of the extraordinary, the unconventional, and the thought-provoking. We embrace diversity and strive to amplify voices that challenge the status quo. Our ethos revolves around the idea that beauty is boundless, and inspiration can be found in the most unexpected places.

We curate stories that transcend fleeting trends, fostering a community that values authenticity and individual expression.

Within the pages of AnOther, you'll discover a tapestry of narratives that redefine the realms of fashion, art, and culture. From in-depth features on trailblazing creatives to explorations of the latest sartorial movements, each article is a carefully crafted piece that transcends the ordinary. Our content reflects a harmonious blend of high fashion and accessible style, providing a diverse range of perspectives that resonate with the modern, discerning reader.

Expect to be immersed in visually stunning editorials that push the boundaries of storytelling. AnOther Magazine is a platform where visual and written narratives intertwine, creating an immersive experience that captivates the senses. We believe in the power of storytelling to evoke emotion, provoke thought, and inspire change.

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Ethos and Content Our ethos centers on celebrating the unconventional, the avant-garde, and the boundary-pushing.

We showcase avant-garde fashion editorials that challenge conventional beauty standards and blur the lines between fashion and art.

We embrace and spotlight creators who challenge norms, redefine aesthetics, and explore unexplored areas within the area of fashion, art, and culture.

We coordinate interviews that provide unique insights into their experiences, perspectives, and visions.

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Do ensure that the content created aligns with AnOther Magazine’s defined ethos, including a celebration of unconventionality, artistic expression, diversity, inclusivity, and sustainability.

Do not create content that contradicts or conflicts with the defined ethos of AnOther Magazine.

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Audience

AnOther Magazine attracts individuals who appreciate and actively seek out cultural experiences. They have a deep interest in the arts, including visual arts, literature, and music. The audience is composed of fashion enthusiasts who are not only interested in the latest trends but also in the conceptual and avantgarde aspects of fashion. They value unique and boundary-pushing designs.

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AnOther Tone of Voice

Our tone and voice is sophisticated, artistic, and authoritative tone.

Our voice is cultured and expressive, offering unique perspectives on fashion, art, and culture.

Do maintain a sophisticated, artistic, and authoritative tone that embodies the AnOther Magazine ethos.

Do use a cultured and expressive voice to engage and captivate the audience.

Do not abrupt shifts in tone and voice within articles, Maintain a consistent, sophisticated tone.

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Sophisticated Artistic Authoritative Expressive

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AnOther Written Format

AnOther Magazine presents in-depth features that delve into the lives and works of creative visionaries, exploring the nuances of their craft and providing readers with a comprehensive understanding of the subject matter.

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Do introduce names by full name and then only by surname afterwards Do use numerical numbers then dashes and full words = ___ - years-old Do use use numerical for years but use decades a words (sixties) Do use numbers of inannimate objects = eight dresses Do use numbers for percentages and then words = 80 per cent

Do not use first name after the introduction Do not use abbreviations (12 y/o) Do not say sixteen Do not use words such as 8 chickens Do not say eighty% only use numbers

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AnOthers Titles Sans and larger font sizes.

Capitalise the first letter and italicise what the article is about We use headlines that are concise, informative, and intriguing, which provides a glimpse into the article’s content. Our subheadings break down the article into digestible sections and maintain a consistent style.

Area of magazine should have very small bold sans serif font in the top left corner but not in the bottom right corner

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Do use symbols for money = £200 Do use fashion seasons as full words Do use Credits as very small serif font Do use captilalised WORDS then first letter capitalised for name

Do not use words Do not use abbreviations Do not forget to capitalise words

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Another Article Formats Interview format Directly beneath, observe two concise columns.

Notably, each new paragraph in these columns subtly begins to the right, contributing to a structured yet engaging visual layout.

Article format Stick to a conventional article structure, featuring a headline, subheadings, body text, and a conclusive section. Use concise one-word titles, elegantly presented within two central columns.

Enhance readability by subtly indenting the first word of each new paragraph to the right. The credits find their place centrally, maintaining a vertical even gap beneath the title. Photo credits thoughtfully at the bottom left of the image. This creates a balanced layout that seamlessly guides the reader through the content.

Brand type format Adding an artistic flair, more captions elegantly accompany the edges of the page, offering additional insights and engaging snippets.

Finally, at the bottom, the page number sits comfortably in a left-aligned position, completing the visual composition with a touch of understated refinement.

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