Written Style Guide
AnOther Magazine
CONTENTS
1. Ethos and Content
2. Tone and Voice
3. Article Structure
4. Headlines and Subheadings
5. Image Captions
6. Quotations and Interviews
7. Grammar and Style
8. Inclusive Language
9. References and Citations
10. Editorial Guidelines
11. Digital Content
1. Ethos and Content:
• AnOther Magazine's ethos centers on celebrating the unconventional, the avantgarde, and the boundary-pushing.
• Showcase avant-garde fashion editorials that challenge conventional beauty standards and blur the lines between fashion and art.
• Embrace and spotlight creators who challenge norms, redefine aesthetics, and explore unexplored areas within the area of fashion, art, and culture.
• Coordinate interviews that provide unique insights into their experiences, perspectives, and visions.
Do’s:
• Ensure that the content created aligns with AnOther Magazine’s defined ethos, including a celebration of unconventionality, artistic expression, diversity, inclusivity, and sustainability.
Dont’s:
• Avoid creating content that contradicts or conflicts with the defined ethos of AnOther Magazine.
2. Tone and Voice:
• AnOther magazine maintains a sophisticated, artistic, and authoritative tone.
• The voice is cultured and expressive, offering unique perspectives on fashion, art, and culture.
Do’s:
• Maintain a sophisticated, artistic, and authoritative tone that embodies the AnOther Magazine ethos.
• Use a cultured and expressive voice to engage and captivate the audience.
Dont’s:
• Avoid abrupt shifts in tone and voice within articles, Maintain a consistent, sophisticated tone.
3. Article Structure:
• Articles should adhere to a standard structure: headline, subheadings, body text, and conclusion.
• Lead paragraphs should engage readers and provide a compelling introduction to the topic.
Do’s:
• Follow a standard structure for articles, including a headline, subheadings, body text, and conclusion.
• Craft engaging lead paragraphs to provide compelling introductions to the content.
Dont’s:
• Do not deviate from standard article structure, which includes a headline, subheadings, body text, and a conclusion.
4. Headlines and Subheadings:
• Headlines should be concise, informative, and intriguing, providing a glimpse into the article's content.
• Subheadings should break down the article into digestible sections and maintain a consistent style.
Do’s:
• Create concise, informative, and intriguing headlines that provide insight into the article’s content.
• Use subheadings to break down articles into digestible sections while maintaining a consistent style.
Dont’s:
• Do not create headlines that misreprsent the content or use clickbait tactics.
5. Image Captions:
• Image captions should be concise and informative, offering context and insights into the visual content.
• Include photographer credits and relevant details.
Do’s:
• Craft concise and informative image captions that offer context and insights into the visual content.
• Include photographer credits and relevant details to enhance transparency.
Dont’s:
• Avoid image captions that provide inaccurate or irrelevant information about the visuals.
6. Quotations and Interviews:
• Use block quotes or special formatting to recognize quotations or interviews.
• Assign quotes correctly and include the source’s credentials when applicable.
Do’s:
• Distinguish quotations or interviews using block quotes or special formatting.
• Attribute quotes accurately and include the source’s credentials when applicable.
Dont’s:
• Ensure proper attribution of quotes and avoid taking statements out of context.
7. Grammar and Style:
• Follow a consistent style guide for grammar and punctuation (e.g. AP Style or Chicago Manual of Style).
• Maintain a high standard of grammar and proofreading to ensure accuracy and readability.
Do’s:
• Follow a consistent style guide for grammar and punctuation (e.g., AP Style or Chicago Manual of Style).
• Maintain a high standard of grammar and proofreading to ensure accuracy and readability.
Dont’s:
• Refrain from grammatical errors, including typos, misspellings, and punctuation mistakes.
8. Inclusive Language:
• Use inclusive language that respects diversity and avoids stereotypes.
• Address subjects and individuals with the appropriate gender-neutral or gender-specific terms.
Do’s:
• Use inclusive language that respects diversity and avoids stereotypes.
• Address subjects and individuals with the appropriate gender neautral or gender specific terms.
Dont’s:
• Do not use language that excludes or stereotypes individuals or groups based on their background, gender, or identity.
9. References and Citations:
• Specify a preferred citation style (e.g., MLA, APA) for academic or research-based articles.
• Ensure proper attribution for sources, including interviews and quotes.
Do’s:
• Specify a preferred citation style (e.g MLA, APA) for academic or research based articles.
Dont’s:
• Never engage in plagiarism; always give proper credit and cite sources appropriately.
10. Editorial Guidelines:
• Define editorial principles and ethical standards for content creation, including disclosure of potential conflicts of interest.
Do’s:
• Define editorial principles and ethical standards for content creation.
• Include a section on disclosing potential conflicts of interest.
Dont’s:
• Adhere to ethical standards, including avoiding conflicts of interest and disclosing such conflicts when necessary.
11. Digital Content:
• For digital formats, optimize articles for online readability, considering factors like scannability, SEO, and hyperlinks to related content.
Do’s:
• Optimize articles for online readaility, considering factors like scannability, SEO, and incorporation of hyperlinks to related content.
Dont’s:
• Do not neglect digital formatting considerations, such as scannability and search engine optimization, for online articles.
