CLOCKWISE FROM LEFT: An array of Rolls-Royce in a pastel hue; Phantom off duty; the Cullinan, effortless everywhere
success of Cullinan, its SUV launched in 2018. Cullinan perfectly demonstrates the company’s renowned ability to create new motor cars that respond to the changing needs and tastes of its customers, while remaining true to Rolls-Royce’s core values. There have been further additions to the marque, like the Wraith Eagle VIII Collection and Black Badge family, which have attracted new, younger and self-made individuals, as well as intriguing and exciting existing ones. The marque now has a vast following via social media, which provides the perfect showcase for all the latest design and technical innovations from the Bespoke department, such as personalised versions of the Starlight Headliner. The original was created in 2006 for a client suffering from such sensitivity to light that he was only able read
his newspaper by starlight. He requested a similar ambience in his Rolls-Royce and the Bespoke team duly obliged, fitting hundreds of hand-trimmed fibre-optic threads into the leather ceiling liner to give a subtle twinkling effect. The Starlight Headliner is now extremely popular and patrons can request that their Headliner exactly matches how a constellation appears on any given day. Birthdays are a favourite choice along with shooting stars – aptly enough the stars that wishes are made upon. Yet for all its increased popularity and recognition globally, a Rolls-Royce motor car remains exceptionally exclusive. Rolls-Royce’s focus is not that of massluxury brands, to focus on volume, but to create the best in the world. It is optimistic that it will continue to do just that throughout 2020 and beyond.
Rolls-Royce Motor Cars The Drive Westhampnet Chichester West Sussex PO18 0SH +44 (0)1243 384000 rolls-royce motorcars.com rollsroycecars
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