An Industry Funded By Insecurity
The American Society of Plastic Surgeons To avoid any of this pain as an adult, reports that Botox procedures have had many spend endlessly in makeup stores a 28% increase and dermal fillers have like Sephora and Ulta, worth $37.2 and seen a 32% increase since 2010 in $20.42 billion respectively, or even more people ages 20-29. What was once a on skincare which is expected to treatment known for older patients, has generate $23.59 billion this year in the become one for younger and younger U.S. alone. Beauty has become the patients expanding the obsession with currency that one must pay to avoid the beauty even further. pain of ridicule and it is only more invaluable to those who have already Companies in these exploding experienced that pain. The value placed industries understand that a on beauty is no secret to companies, for consumer's desperation to remedy their context: the global beauty industry is insecurities fills their pockets. They estimated to generate approximately understand that these insecurities $579.22 billion in 2023. This ever didn’t fall from the sky. They know the growing market consists of companies importance of beauty to build a social pushing products that can fix every network, to seem appealing to people imperfection conceivable, and customers in and out of romantic settings. willing to purchase no matter the cost. In numerous studies, it was found that beautiful people are more successful New plastic surgeries are constantly both socially and professionally, being introduced to the general public increasing the consumer demand that for more permanent solutions to beauty companies in the beauty industry issues. Buccal fat removal is the most capitalize on. Because of social media, recent example of trendy cosmetic their marketing techniques aren’t just surgery. A video by TODAY reported that restricted to commercials on your the number of buccal fat removal television screen, but to your favorite procedures being performed has influencers online. New features on increased by 70% in 2021. While some Instagram allow you to purchase a cosmetic surgeries have helped remedy plethora of items from customized ads long term insecurities and boost based on your activity and sponsored confidence, many “treat” natural posts from influencers feature new occurrences like wrinkles and rounder products to purchase. This makes it that faces. As more and more patients begin much easier for them to exploit to get procedures like Botox and fillers, customers’ insecurities and convince these procedures have transformed into them that their newest product will fix preventative measures for an inevitable their problems. natural occurrence rather than treatments. 60
