US Press Clippings January Report

COTY LUXURY FRAGRANCES US INFLUENCER MARKETING PRESS COVERAGE JANUARY 2018

EDITORIAL COVERAGE OVERVIEW TOTAL IMPRESSIONS FOR JANUARY: 457.7M TOTAL ESTIMATED EDITORIAL VALUE: $15.6M •

Continued long lead and short lead coverage on Gucci Bloom, including a cover story on campaign face Dakota Johnson o Coverage highlights include: Allure, Shape, OK! Magazine, People.com, and Elle.com o Total Impressions: 76.5M o Editorial Value: $3.3M

•

Continued long lead and short lead coverage on STELLA Peony, including qualitative feature stories on campaign face Arizona Muse o Coverage highlights include: Byrdie.com, Refinery29.com and SWEET o Total Impressions: 69.9M o Editorial Value: $2M

•

Initial short lead coverage on Chloé Nomade, including the announcement of campaign face Ariane Labed o Coverage highlights include: WWD, WWD.com, LATimes.com and MSN.com o Total Impressions: 48.9M o Editorial Value: $1.5M

•

Initial long lead and short lead coverage on Miu Miu L’Eau Rosée o Coverage highlights include: Brides, Allure, US Weekly, HarpersBazaar.com and Allure.com o Total Impressions: 25.6M o Editorial Value: $1.6M

•

Initial long lead and short lead coverage on Gucci Guilty Absolute Pour Femme o Coverage highlights include: Allure and USWeekly o Total Impressions: 18.6M o Editorial Value: $1.2M

US INFLUENCER MARKETING

2

INFLUENCER COVERAGE OVERVIEW TOTAL ORGANIC IMPRESSIONS FOR JANUARY: 154.7K •

Influencer activation results on the STELLA Peony wave 1 campaign o Influencer Partners: @TaylrAnne, @AlwaysJudging, @GrasieMercedes, and @AbrielleStedman o Organic Results: o Total Impressions: 94.4K o Program Engagement Rate: 6.4%

•

Influencer activation results on the STELLA Peony wave 2 campaign o Influencer Partners: @TaylrAnne, @AlwaysJudging, and @GrasieMercedes o Organic Results: o Total Impressions: 60.4K o Program Engagement Rate: 8.8%

US INFLUENCER MARKETING

3

TABLE OF CONTENTS Power Brands • Calvin Klein (p. 6 – 11) o ETERNITY o Obsessed o ck one • Hugo Boss (p. 12 – 16) o BOSS THE SCENT Intense o BOSS THE SCENT o BOSS THE SCENT For Him Parfum o BOSS Bottled Tonic • Gucci Fragrance (p. 17 – 36) o Bloom o Guilty Absolute Pour Homme o Guilty Absolute o Bamboo Limited Edition • Gucci Cosmetics (p. 37 – 48) o Cosmetics • Burberry (p. 49 – 51) o My Burberry o My Burberry Blush • Burberry Cosmetics (p. 52 – 55) o Full Kisses Lipstick in Military Red o Fresh Glow Highlighter in Pink Pearl o Fresh Glow Gel Stick

Future Stars • Marc Jacobs (p. 77 – 63) o Daisy Twinkle Edition o Daisy Kiss Edition o Decadence o Decadence Eau So Decadent o Daisy • Tiffany & Co. (p. 64 – 68) o Eau de Parfum • Chloé (p. 69 – 84) o Nomade o Eau de Parfum o Love Story Eau Sensuelle o Love Story

Regional Heroes • Stella McCartney (p. 105 – 126) o STELLA Peony o STELLA • Escada (p. 127 – 128) o Celebrate N.O.W o Fiesta Carioca • Lacoste (p. 129 – 131) o L’HOMME LACOSTE

• Miu Miu (p. 85 – 95) o L’Eau Rosée o L’Eau Bleue • Bottega Veneta (p. 96 – 103) o Knot Absolue o Parco Palladiano o Eau de Velours

US INFLUENCER MARKETING

4

POWER BRANDS

US INFLUENCER MARKETING

5

CALVIN KLEIN

US INFLUENCER MARKETING

6

Elle.com Product: ETERNITY Retailer: Sephora.com UMV: 11,859,917 Editorial Value: $415,097

Retailer credit

US INFLUENCER MARKETING

7

Byrdie.com Product: ETERNITY Retailer: Sephora.com UMV: 1,224,877 Editorial Value: $12,249

Retailer credit

US INFLUENCER MARKETING

8

Seventeen Prom Issue: February 2018 Product: Obsessed Retailer: Macy’s Impressions: 6,061,476 Editorial Value: $28,846

Retailer credit

US INFLUENCER MARKETING

9

Long Island Bride & Groom: February 2018 Product: Obsessed Retailer: N/A Impressions: 105,000 Editorial Value: $1,249

US INFLUENCER MARKETING

10

PhillyMag.com Product: ck one Retailer: N/A UMV: 1,531,955 Editorial Value: $11,455

US INFLUENCER MARKETING

11

HUGO BOSS

US INFLUENCER MARKETING

12

Long Island Bride & Groom: January 2018 Product: BOSS The Scent Intense Retailer: N/A Impressions: 105,000 Editorial Value: $1,249

US INFLUENCER MARKETING

13

TheScottEffect.com Product: BOSS THE SCENT Retailer: Macy’s UMV: 12,930 Editorial Value: $129

Static Instagram Post to support blog post Retailer credit

US INFLUENCER MARKETING

14

TheScottEffect.com Product: BOSS THE SCENT For Him Parfum Retailer: Dillard’s UMV: 12,930 Editorial Value: $129

Static Instagram Post to support blog post Retailer credit

US INFLUENCER MARKETING

15

TheScottEffect.com Product: BOSS Bottled Tonic Retailer: Macy’s UMV: 12,930 Editorial Value: $129

Static Instagram Post to support blog post Retailer credit

US INFLUENCER MARKETING

16

GUCCI FRAGRANCE

US INFLUENCER MARKETING

17

Shape: February 2018 Product: Bloom Retailer: Macys.com Impressions: 7,665,939 Editorial Value: $87,750

Retailer credit

US INFLUENCER MARKETING

18

Allure: February 2018 Product: Bloom Retailer: N/A Impressions: 3,556,053 Editorial Value: $297,700

US INFLUENCER MARKETING

19

Long Island Bride & Groom: January 2018 Product: Bloom Retailer: N/A Impressions: 105,000 Editorial Value: $1,249

US INFLUENCER MARKETING

20

OK! Magazine: January 18, 2018 Product: Bloom Retailer: Sephora.com Impressions: 1,442,940 Editorial Value: $48,999

Retailer credit

US INFLUENCER MARKETING

21

People.com Product: Bloom Rollerball Retailer: Sephora.com UMV: 43,577,121 Editorial Value: $2,178,856

Retailer credit

US INFLUENCER MARKETING

22

Elle.com Product: Bloom Retailer: Ulta.com UMV: 11,859,917 Editorial Value: $415,097

Retailer credit

US INFLUENCER MARKETING

23

Shape.com Product: Bloom Retailer: Macys.com UMV: 3,556,053 Editorial Value: $122,967

Retailer credit

US INFLUENCER MARKETING

24

Allure.com Product: Bloom Retailer: N/A UMV: 3,512,392 Editorial Value: $122,967

US INFLUENCER MARKETING

25

Byrdie.com Product: Bloom Retailer: Nordstrom.com UMV: 1,205,111 Editorial Value: $42,129

Retailer credit

US INFLUENCER MARKETING

26

OceanDrive.com Product: Bloom Rollerball Retailer: Sephora.com UMV: 53,422 Editorial Value: $534

Retailer credit

US INFLUENCER MARKETING

27

Allure: February 2018 Product: Guilty Absolute Pour Femme Retailer: N/A Impressions: 3,512,392 Editorial Value: $122,934

US INFLUENCER MARKETING

28

Us Weekly: February 2018 Product: Guilty Absolute Pour Femme Retailer: N/A Impressions: 3,913,182 Editorial Value: $978,296

US INFLUENCER MARKETING

29

Gold Coast Magazine: February 2018 Product: Guilty Absolute Pour Femme Retailer: Macys.com Impressions: 73,500 Editorial Value: $467

Retailer credit

US INFLUENCER MARKETING

30

Fragrantica.com Product: Guilty Absolute Pour Femme Retailer: Amazon.com UMV: 10,873,146 Editorial Value: $217,463 Retailer credit

US INFLUENCER MARKETING

31

Allure.com Product: Guilty Absolute Pour Femme Retailer: Macys.com UMV: 3,512,392 Editorial Value: $122,934

Retailer credit

US INFLUENCER MARKETING

32

NSTPerfume.com Product: Guilty Absolute Pour Femme Retailer: N/A UMV: 164,643 Editorial Value: $1,646

US INFLUENCER MARKETING

33

Zink Magazine: January 2018 Product: Guilty Absolute Pour Homme Retailer: Gucci.com Impressions: 600,000 Editorial Value: $20,000

Retailer credit

US INFLUENCER MARKETING

34

Elle.com Product: Guilty Absolute Pour Homme Retailer: Macys.com UMV: 11,859,917 Editorial Value: $415,097

Retailer credit

US INFLUENCER MARKETING

35

Elle.com Product: Bamboo Limited Edition Retailer: Macys.com UMV: 11,859,917 Editorial Value: $415,097

Retailer credit

US INFLUENCER MARKETING

36

GUCCI COSMETICS

US INFLUENCER MARKETING

37

Allure: February 2018 Product: Sensuous Deep-Matte Lipstick in Blossom Retailer: N/A Impressions: 3,556,053 Editorial Value: $24,808

US INFLUENCER MARKETING

38

Allure.com Product: Sensuous Deep-Matte Lipstick in Blossom Retailer: Gucci.com & SaksFifthAvenue.com UMV: 3,512,392 Editorial Value: $122,934

Retailer credit

US INFLUENCER MARKETING

39

Allure: February 2018 Product: Magnetic Color Shadow Quad in Rose Quartz Retailer: N/A Impressions: 3,556,053 Editorial Value: $24,808

US INFLUENCER MARKETING

40

Allure.com Product: Magnetic Color Shadow in Rose Quartz Retailer: Gucci.com & SaksFifthAvenue.com UMV: 3,512,392 Editorial Value: $122,934

Retailer credit

US INFLUENCER MARKETING

41

Allure: February 2018 Product: Sleek Contouring Lip Pencil in Rose Dragee Retailer: N/A Impressions: 3,556,053 Editorial Value: $24,808

US INFLUENCER MARKETING

42

Allure.com Product: Sleek Contouring Lip Pencil in Rose Dragee Retailer: Gucci.com & SaksFifthAvenue.com UMV: 3,512,392 Editorial Value: $122,934

Retailer credit

US INFLUENCER MARKETING

43

Allure: February 2018 Product: Lustrous Glow Foundation Retailer: N/A Impressions: 3,556,053 Editorial Value: $24,808

US INFLUENCER MARKETING

44

Allure.com Product: Lustrous Glow Foundation Retailer: Gucci.com & SaksFifthAvenue.com UMV: 3,512,392 Editorial Value: $122,934

Retailer credit

US INFLUENCER MARKETING

45

Bella Magazine: February 2018 Product: Sheer Lipstick in Geranium Retailer: Saks Fifth Avenue Impressions: 255,000 Editorial Value: $1,125

Retailer credit

US INFLUENCER MARKETING

46

Long Island Bride & Groom: January 2018 Product: Intense Volume Mascara Retailer: N/A Impressions: 105,000 Editorial Value: $1,249

US INFLUENCER MARKETING

47

Elle.com Product: Face Satin Matte Foundation Retailer: Saks.com UMV: 11,859,917 Editorial Value: $415,097

Retailer credit

US INFLUENCER MARKETING

48

BURBERRY

US INFLUENCER MARKETING

49

Long Island Bride & Groom: February 2018 Product: My Burberry Blush Retailer: N/A Impressions: 105,000 Editorial Value: $1,249

US INFLUENCER MARKETING

50

Elle.com Product: My Burberry Retailer: Sephora.com UMV: 11,859,917 Editorial Value: $415,097

Retailer credit

US INFLUENCER MARKETING

51

BURBERRY COSMETICS

US INFLUENCER MARKETING

52

Bella Magazine: February 2018 Product: Full Kisses in Military Red Retailer: Sephora.com Impressions: 255,000 Editorial Value: $1,125

Retailer credit

US INFLUENCER MARKETING

53

Elite Lifestyle: January 2018 Product: Fresh Glow Highlighter in Pink Pearl Retailer: Burberry.com Impressions: 90,000 Editorial Value: $2,100

Retailer credit

US INFLUENCER MARKETING

54

Departures.com Product: Fresh Glow Gel Stick Retailer: Sephora.com UMV: 478,118 Editorial Value: $4,781

Retailer credit

US INFLUENCER MARKETING

55

FUTURE STARS

US INFLUENCER MARKETING

56

MARC JACOBS

US INFLUENCER MARKETING

57

Seventeen Prom Issue: February 2018 Product: Daisy Twinkle Edition Retailer: Macy’s Impressions: 6,061,476 Editorial Value: $28,846

Retailer credit

US INFLUENCER MARKETING

58

MensHealth.com Product: Daisy Eau So Fresh Twinkle Edition Retailer: Macys.com UMV: 10,830,274 Editorial Value: $216,605

Retailer credit

US INFLUENCER MARKETING

59

Elle.com Product: Daisy Kiss Edition Retailer: Sephora.com UMV: 11,859,917 Editorial Value: $415,097

Retailer credit

US INFLUENCER MARKETING

60

Seventeen Prom Issue: January 2018 Product: Decadence Retailer: Fragrance.com Impressions: 6,061,476 Editorial Value: $28,846

Retailer credit

US INFLUENCER MARKETING

61

Long Island Bride & Groom: February 2018 Product: Decadence Eau So Decadent Retailer: N/A Impressions: 105,000 Editorial Value: $1,249

US INFLUENCER MARKETING

62

Nylon.com Product: Daisy Retailer: N/A UMV: 1,178,597 Editorial Value: $11,786

US INFLUENCER MARKETING

63

TIFFANY & CO.

US INFLUENCER MARKETING

64

Shape: February 2018 Product: Eau de Parfum Retailer: Macys.com Impressions: 7,665,939 Editorial Value: $87,750

Retailer credit

US INFLUENCER MARKETING

65

In New York: February 2018 Product: Eau de Parfum Retailer: Tiffany.com Impressions: 424,269 Editorial Value: $3,090

Retailer credit

US INFLUENCER MARKETING

66

Elle.com Product: Eau de Parfum Retailer: Tiffany.com UMV: 11,859,917 Editorial Value: $415,097

Retailer credit

US INFLUENCER MARKETING

67

Shape.com Product: Eau de Parfum Retailer: Bloomingdales.com UMV: 3,513,336 Editorial Value: $122,967

Retailer credit

US INFLUENCER MARKETING

68

CHLOÉ

US INFLUENCER MARKETING

69

WWD: January 16, 2018 Product: Nomade Retailer: N/A Impressions: 183,000 Editorial Value: $23,614

US INFLUENCER MARKETING

70

WWD: January 29, 2018 Product: Nomade Retailer: N/A Impressions: 183,000 Editorial Value: $23,614

Retailer credit

US INFLUENCER MARKETING

71

LATimes.com Product: Nomade Retailer: N/A UMV: 23,904,510 Editorial Value: $836,658

US INFLUENCER MARKETING

72

Fragrantica.com Product: Nomade Retailer: N/A UMV: 10,873,146 Editorial Value: $217,463

US INFLUENCER MARKETING

73

MSN.com Product: Nomade Retailer: N/A UMV: 10,032,659 Editorial Value: $351,143

US INFLUENCER MARKETING

74

WWD.com Product: Nomade Retailer: N/A UMV: 1,489,750 Editorial Value: $29,795

US INFLUENCER MARKETING

75

WWD.com Product: Nomade Retailer: Sephora.com UMV: 1,489,750 Editorial Value: $29,795

US INFLUENCER MARKETING

76

FollowNews.com Product: Nomade Retailer: N/A UMV: 607,638 Editorial Value: $6,076

US INFLUENCER MARKETING

77

NSTPerfume.com Product: Nomade Retailer: Sephora UMV: 164,643 Editorial Value: $1,646

Retailer credit

US INFLUENCER MARKETING

78

Fragrance.org Product: Nomade Retailer: N/A UMV: 16,200 Editorial Value: $162

US INFLUENCER MARKETING

79

BeautyUndercover.com Product: Nomade Retailer: N/A UMV: 1,646 Editorial Value: $16

US INFLUENCER MARKETING

80

Byrdie.com Product: Eau de Parfum Retailer: Sephora.com UMV: 1,224,877 Editorial Value: $12,249

Lindsay

Retailer credit

US INFLUENCER MARKETING

81

Byrdie.com Product: Eau de Parfum Retailer: Sephora.com UMV: 1,224,877 Editorial Value: $12,249

Lindsey

Retailer credit

US INFLUENCER MARKETING

82

Elle.com Product: Love Story Eau Sensuelle Retailer: Ulta.com UMV: 11,859,917 Editorial Value: $415,097

Retailer credit

US INFLUENCER MARKETING

83

InStyle.com Product: Love Story Retailer: Sephora.com UMV: 4,761,497 Editorial Value: $166,652

Retailer credit

US INFLUENCER MARKETING

84

MIU MIU

US INFLUENCER MARKETING

85

Brides: February 2018 Product: L’Eau Rosée Retailer: N/A Impressions: 5,379,000 Editorial Value: $27,606

US INFLUENCER MARKETING

86

Us Weekly: February 5, 2018 Product: L’Eau Rosée Retailer: N/A Impressions: 3,913,182 Editorial Value: $978,296

US INFLUENCER MARKETING

87

Allure: February 2018 Product: L’Eau Rosée Retailer: N/A Impressions: 3,512,394 Editorial Value: $49,617

US INFLUENCER MARKETING

88

Grace Ormonde Wedding Style: February 2018 Product: L’Eau Rosée Retailer: Sephora.com Impressions: 390,000 Editorial Value: $5,488

US INFLUENCER MARKETING

89

Long Island Bride & Groom: February 2018 Product: L’Eau Rosée Retailer: N/A Impressions: 105,000 Editorial Value: $1,249

US INFLUENCER MARKETING

90

HarpersBazaar.com Product: L’Eau Rosée Retailer: Sephora.com UMV: 8,793,587 Editorial Value: $439,679

Retailer credit

US INFLUENCER MARKETING

91

Allure.com Product: L’Eau Rosée Retailer: Sephora.com UMV: 3,512,392 Editorial Value: $122,934

Retailer credit

US INFLUENCER MARKETING

92

BeautyAlchemist.com Product: L’Eau Rosée Retailer: Sephora UMV: 8,207 Editorial Value: $82

Retailer credit

US INFLUENCER MARKETING

93

LOfficielUSA.com Product: L’Eau Rosée Retailer: Sephora.com UMV: 1,000 Editorial Value: $10

Retailer credit

US INFLUENCER MARKETING

94

Elle.com Product: L’Eau Bleue Retailer: Sephora.com UMV: 11,859,917 Editorial Value: $415,097

Retailer credit

US INFLUENCER MARKETING

95

BOTTEGA VENETA

US INFLUENCER MARKETING

96

Fragrantica.com Product: Knot Eau Absolue Retailer: N/A UMV: 10,873,146 Editorial Value: $217,463

US INFLUENCER MARKETING

97

Byrdie.com Product: Knot Eau Absolue Retailer: SaksFifthAvenue.com UMV: 1,224,877 Editorial Value: $12,249

Retailer credit

US INFLUENCER MARKETING

98

NSTPerfume.com Product: Knot Eau Absolue Retailer: N/A UMV: 164,643 Editorial Value: $1,646

US INFLUENCER MARKETING

99

NYMag.com/TheCut Product: Parco Palladiano II Retailer: N/A UMV: 1,667,698 Editorial Value: $55,309

US INFLUENCER MARKETING

100

Long Island Bride & Groom: February 2018 Product: Parco Palladiano VIII Retailer: N/A Impressions: 105,000 Editorial Value: $1,249

US INFLUENCER MARKETING

101

Long Island Bride & Groom: February 2018 Product: Parco Palladiano VII Retailer: N/A Impressions: 105,000 Editorial Value: $1,249

US INFLUENCER MARKETING

102

Long Island Bride & Groom: February 2018 Product: Eau de Velours Retailer: N/A Impressions: 105,000 Editorial Value: $1,249

US INFLUENCER MARKETING

103

REGIONAL HEROES

US INFLUENCER MARKETING

104

STELLA MCCARTNEY

US INFLUENCER MARKETING

105

Allure: February 2018 Product: STELLA Peony Retailer: N/A Impressions: 3,556,053 Editorial Value: $49,617

US INFLUENCER MARKETING

106

Harper’s Bazaar: January 2018 Product: STELLA Peony Retailer: Sephora.com Impressions: 2,285,457 Editorial Value: $40,468

Retailer credit

US INFLUENCER MARKETING

107

Brides: February 2018 Product: STELLA Peony Retailer: N/A Impressions: 928,905 Editorial Value: $27,605

US INFLUENCER MARKETING

108

Long Island Bride & Groom: January 2018 Product: STELLA Peony Retailer: N/A Impressions: 105,000 Editorial Value: $1,249

US INFLUENCER MARKETING

109

Gold Coast Magazine: February 2018 Product: STELLA Peony Retailer: Sephora.com Impressions: 73,500 Editorial Value: $467

Retailer credit

US INFLUENCER MARKETING

110

LATimes.com Product: STELLA Peony Retailer: Sephora.com UMV: 23,904,510 Editorial Value: $1,195,225

Retailer credit

US INFLUENCER MARKETING

111

WeAreSweet.com Product: Peony Retailer: Sephora.com UMV: 17,000,000 Editorial Value: N/A

Retailer credit

US INFLUENCER MARKETING

112

Refinery29.com Product: STELLA Peony Retailer: Sephora.com UMV: 16,273,135 Editorial Value: $569,560

Retailer credit

US INFLUENCER MARKETING

113

Allure.com Product: STELLA Peony Retailer: Sephora.com UMV: 3,512,392 Editorial Value: $122,934

Retailer credit

US INFLUENCER MARKETING

114

Byrdie.com Product: STELLA Peony Retailer: Sephora.com UMV: 1,489,750 Editorial Value: $29,795

Retailer credit

US INFLUENCER MARKETING

115

PopSugar.com Product: STELLA Peony Gift Set Retailer: Sephora.com UMV: 2,299,569 Editorial Value: $21,770

Retailer credit

US INFLUENCER MARKETING

116

BeautyNewsNYC.com Product: STELLA Peony Retailer: Sephora.com UMV: 43,494 Editorial Value: $435

Retailer credit

US INFLUENCER MARKETING

117

BeautyAlchemist.com Product: STELLA Peony Retailer: Sephora.com UMV: 8,207 Editorial Value: $82

Retailer credit

US INFLUENCER MARKETING

118

TaylrAnne.com Product: STELLA Peony Retailer: Sephora.com UMV: 7,510 Editorial Value: $75

Retailer credit

US INFLUENCER MARKETING

119

OperandiModa.com Product: STELLA Peony Retailer: N/A UMV: 1,000 Editorial Value: $10

US INFLUENCER MARKETING

120

Palacinka.com Product: STELLA Peony Retailer: Sephora.com UMV: 1,000 Editorial Value: $10

Retailer credit

US INFLUENCER MARKETING

121

STELLA PEONY INFLUENCER ACTIVATION WAVE 1

@TAYLRANNE TAYLR ANNE

@ALWAYSJUDGING COURTNEY TROP

94.4K+ TOTAL ORGANIC IMPRESSIONS 6.4% AVERAGE ENGAGEMENT RATE @GRASIEMERCEDES GRASIE MERCEDES

@ABRIELLESTEDMAN ABRIELLE STEDMAN

Organic Results: • 1 Instagram + 1 Blog • Impressions: 117.5K • Likes & Comments: 3.6K • Engagement Rate: 3%

Organic Results: • 1 Instagram + 1 Facebook • Impressions: 299.7K • Likes & Comments: 1.8K • Engagement Rate: 0.6%

Organic Results: • 1 Instagram + 1 Facebook • Impressions: 83.4K • Likes & Comments: 662 • Engagement Rate: 0.8%

Organic Results: • 1 Instagram + 1 Facebook • Impressions: 17.2K • Likes & Comments: 469 • Engagement Rate: 2.7%

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Reach: # of unique views Impressions: # of views including duplicates

STELLA PEONY INFLUENCER ACTIVATION WAVE 1

@TAYLRANNE TAYLR ANNE

Organic Results: • 1 Multi-frame InsaStory • Followers: 117.5K • InstaStory Views: 2.8K • View Rate: 2.5%

94.4K+ TOTAL ORGANIC IMPRESSIONS 6.4% AVERAGE ENGAGEMENT RATE @ALWAYSJUDGING COURTNEY TROP

@GRASIEMERCEDES GRASIE MERCEDES

@ABRIELLESTEDMAN ABRIELLE STEDMAN

Organic Results: • 1 Multi-frame InsaStory • Followers: 299.7K • InstaStory Views: 9.4K • View Rate: 3.1%

Organic Results: • 1 Multi-frame InsaStory • Followers: 83.9K • InstaStory Views: 1.6K • View Rate: 1.9%

Organic Results: • 1 Multi-frame InsaStory • Followers: 17.2K • InstaStory Views: 2.1K • View Rate: 12% • Link Opens: 52

Reach: # of unique views Impressions: # of views including duplicates

STELLA PEONY INFLUENCER ACTIVATION WAVE 2

@TAYLRANNE TAYLR ANNE

60.3K+ TOTAL ORGANIC IMPRESSIONS 8.8% AVERAGE ENGAGEMENT RATE @ALWAYSJUDGING COURTNEY TROP

@GRASIEMERCEDES GRASIE MERCEDES

Organic Results: • 1 Instagram + 1 Facebook • Impressions: 117.5K • Likes & Comments: 3.1K • Engagement Rate: 2.7%

Organic Results: • 1 Instagram + 1 Facebook • Impressions: 299.7K • Likes & Comments: 1.8K • Engagement Rate: 0.6%

Organic Results: • 1 Instagram + 1 Facebook • Impressions: 83.4K • Likes & Comments: 1K • Engagement Rate: 1.2%

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Reach: # of unique views Impressions: # of views including duplicates

STELLA PEONY INFLUENCER ACTIVATION WAVE 2

@TAYLRANNE

Organic Results: • 1 Multi-frame InsaStory • Followers: 117.5K • InstaStory Views: 2.9K • View Rate:2.5 % • Link Opens: N/A

60.3K+ TOTAL ORGANIC IMPRESSIONS 8.8% AVERAGE ENGAGEMENT RATE @ALWAYSJUDGING

Organic Results: • 1 Multi-frame InsaStory • Followers: 9.700.8KK • InstaStory Views: 12.5K • View Rate: 4.2% • Link Opens: 23

@GRASIEMERCEDES

Organic Results: • 1 Multi-frame InsaStory • Followers: 83.4K • InstaStory Views: 1.6K • View Rate: 2% • Link Opens: 7

Reach: # of unique views Impressions: # of views including duplicates

Byrdie.com Product: Stella Retailer: Sephora.com UMV: 1,205,111 Editorial Value: $42,129

Retailer credit

US INFLUENCER MARKETING

126

LACOSTE

US INFLUENCER MARKETING

127

Long Island Bride & Groom: February 2018 Product: L’Homme Lacoste Retailer: N/A Impressions: 105,000 Editorial Value: $1,249

US INFLUENCER MARKETING

128

ESCADA

US INFLUENCER MARKETING

129

Long Island Bride & Groom: February 2018 Product: Celebrate N.O.W. Retailer: N/A Impressions: 105,000 Editorial Value: $1,249

US INFLUENCER MARKETING

130

Elle.com Product: Fiesta Carioca Retailer: Ulta.com UMV: 11,859,917 Editorial Value: $415,097

Retailer credit

US INFLUENCER MARKETING

131