Cosmetics Magazine: All That's New for Fall

An Industry Game Changer

A huge victory in legislation! Canada Bans Cosmetics Safety Testing on Animals All

That’s New

e.l.f. is for every eye, lip and face

Beauty Awards Issue

Check out our product & people finalists!

for Fall

FROM THE LATEST BEAUTY TRENDS TO OUR NEW LOOK FOR COSMETICS MAGAZINE

New Joli Rouge Refillable

Publisher’s Note

Fall Scoop

I cannot believe that half the year has gone by. Where has the time gone?

I hope everyone had a wonderful summer, enjoyed some time away or with friends and family. It was certainly hot enough across the country this summer. I am so excited for this Fall 2023 issue as it is jam packed with amazing content and of course, all of our Beauty’s Best product and people finalists. Make sure you take a look to see if one of your beauty experts made the list. We had a tremendous outpouring of nominations this year and I read them all – all 984 of them. WOW! Finding a handful of finalists was a challenge but the judges did a great job in their assessments and now the mystery shops are complete. Next up, I make those special calls to the winners soon and give them the exciting news!

I am so proud of this issue as we bring you our usual editorial on trends to try, ingredients 101, by the numbers and ask an advisor BUT we have so many great stories to share.

E.L.F beauty from their beginnings to the powerhouse brand they are today. What an exciting and interesting organization that started selling one dollar items to becoming one of the top, fastest growing and trending brands today. Our Body Shop story and tour is a must read. The Care Principle, a clean beauty line started by a dear old friend and familiar face to you all, Dina Pugliese is a great feature. The Health Canada ban on animal testing is a monumental change to the industry and we have it covered in this issue. Direct selling is all the buzz. In this issue, we feature Mary Kay Cosmetics which has such an interesting story with 60 years of inspiration, innovation and impact!

We are now two months away from our next Beauty’s Best awards – join me as I host this year’s event on November 9th – get your tickets now!

As always, I had a lot of fun working with the entire team – our editors Lora Grady and Vania Aguiar; our graphic designer Natalia; and the wonderful support of Amy and Michele and thank them all for their support, efforts, and energy. Happy reading!

Frank Turco

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ASK AN ADVISOR

What’s top of mind for our beauty advisor network’s customers today? From trending brands to inflation, we get the full scoop.

French Beauty Editor

Vânia Aguiar

Graphic Designer

Natalia Sielski

Editorial inquiries: fturco@cosmeticsalliance.ca

Advertising & event inquiries: fturco@cosmeticsalliance.ca

Cosmetics Alliance

President and CEO

Darren Praznik

Vice-President

Director, Science, Regulation & Market Access

Beta Montemayor

Director Membership, Marketing and Digital Services

Amy Sutherland

Director, Finance & Administration

Michele Follows

Manager, Membership & Administration

Michele Davis

Manager, Beauty Specialist

Certification Program

Diane Kozak

Public Policy & Communications

Susan Nieuwhof

Cosmetics Alliance Canada, Suite 102, 420 Britannia Rd E, Mississauga, ON L4Z 3L5

In French, Vania Aguiar gives the scoop on what’s hot in Quebec— and beyond.

66 SALUT, BEAUTE

Editor’s Picks

3D PRINTING

...And Not Where You’d Think 1.

Has Entered the Beauty Space

By Frank Turco

OPT Industries is a new and fascinating organization that has ventured into the beauty space with their new 3D printing technology. Rather than in the traditional form of packaging, they are producing applicators for make up and below are some of the benefits of their process.

1. What are the key benefits of 3D printing of make-up applicators?

There are several important advantages in the 3D printing of

and have it printed the same day.

• Precision: we can create softer, thinner bristles unachievable by traditional methods as we print using a 50-micron highresolution printing technology.

• Material Safety: In-house proprietary polymers developed in our chemistry lab for specific product safety and performance.

• Embedded Branding: Capability to embed custom imagery and logos within the product.

• Sustainability: Plant-based raw materials, contributing to an environmentally conscious, highperformance product.

printing for applicator parts?

On the flip side, is there anything 3D printing offers that normal injection molding cannot?

Are there cost advantages to using this process versus injection molds?

No Molds Required: Eliminates the expense of creating and changing molds.

Efficient Design Iteration: Our proprietary file type allows 15x faster compiling, leading to quicker design changes.

Scalability: Our roll-to-roll 3D printing process suits both small and large production volumes. Integrated supply chain: Our one-stop-shop approach simplifies the supply chain and potentially reduces costs.

Limitations: Precision can decrease with increased biocontent in materials

Unique benefits:

• Enhanced customization: microscopic geometries can be tailored for specific applications.

• Quick design alterations: Changes can be made quickly and inexpensively in the digital model.

• Embedded branding: Allows for custom imagery, logos, and optical effects in any material.

• Unique post-processing: Capabilities include metal platen.

BIO MAGNETIC MASKS

The Perfect Complement to Boost Your Skincare Routine

Bio Magnetic Sheet Masks give your skin the equivalent of a month’s worth of serum in just 15 minutes (only $15.99ea). They are reinforced with small inductive nano-magnet pearls that activate the skin’s microcirculation and increase the penetration of the active ingredients, enhancing their action. Rubbing the magnetic dots on the mask also provides acupressure.

GLOW BOOSTER Mask enriched with Vitamin C and Niacinamide (vitamin B3) brightens dull skin,

reduces the signs of skin fatigue, energizes and revitalizes skin.

PRO AGE BOOSTER Mask enriched with plant-based retinol Bakuchiol, reduces fine lines and wrinkles, improves elasticity and firmness, prevents the appearance of dark spots and evens the skin tone.

15 Minutes is all it takes for a major BOOST. Everyone could use these masks. They are loaded with SO much serum so you could multi-task while wearing them

(they adhere well so no need to lay down). I wore mine while writing this!

To Get yours & take advantage of our Intro offer. Call 416.783.7793, come in, or email us at: fyi@featuringyouspa.com.

3. THE ABC’S OF BREAST CANCER

Changing the face of Breast Cancer one woman, or man, at a time, National Charity After BREAST CANCER is set making a huge difference to women and men who have or have had to deal with breast cancer.

After BREAST CANCER is a Canada wide charity dedicated to supporting and celebrating those affected by breast cancer. Most people believe that surviving breast cancer treatment is the end of the battle, but in fact, it is the beginning of the healing journey. This amazing charity does more for these individuals than you would expect.

2. DIRECT

SUPPORT: To provide women who have no insurance and limited financial resources with a mastectomy bra, camisole and breast prosthesis at NO COST to them after breast removal surgery (mastectomy or lumpectomy).

3. SUPPORT FOR

THE FUTURE: To provide resources that contribute to a woman’s Quality of Life (QOL) after breast cancer.

But as you can imagine, this comes at a price.

Over the past 10 years, Alicia has been able to form partnerships with some big names in the beauty business along with others outside of the beauty industry.

1. RESEARCH AND DEVELOPMENT: To identify underserved areas in breast cancer survivorship that lack resources and provide evidence-based information that can facilitate informed decisionmaking on issues related to breast cancer survivorship.

After BREAST CANCER (ABC) is a registered charity that was founded in 2013 by Alicia Vianga, a certified bra and breast prosthesis fitter and owner of Premier Jour Fine Lingerie & Swimwear, a Toronto-based intimate apparel boutique. When Alicia was asked to review the official Bra and Breast Prosthesis Guide for a major Toronto hospital, she identified a serious gap in the health care system. There were no programs that provided breast prostheses or bras for cancer survivors in Toronto who had no insurance or were financially challenged. She has been able to change that through various fundraising efforts and volunteer support.

Shoppers Drug Mart and L’Oreal are some of the more prominent contributors to the program. Through donations of funds, time, products and services, Shoppers Drug Mart and L’Oreal are leading the charge in helping women, and men too, through this traumatic experience.

Lindsay White, Director of Cosmetics Operations at Shoppers Drug Mart can’t say enough about the partnership with ABC.

“We host several events each year such as the ‘Get your beauty on’ event or the ‘Ask the Pharmacist’ event. These events help create a community bond. Adds Lindsay. “We brought on

the right people to host those events as our pharmacists opened up their hearts – overall we created an even closer community for these women which helps strengthen their emotional stability.”

KEY FOCUS OF ABC INCLUDES:

• We purchase NEW mastectomy bras, breast prostheses and mastectomy camisoles.

• We undertake Fitting appointments at specific locations in the GTA.

• Women on the ABC program receive new single or double breast prosthesis/es every two years.

• Women on the ABC program receive up to THREE new mastectomy bras each year.

• We offer on-going Educational Workshops to women facing breast cancer.

• We offer ABC Care KITS to women prior to mastectomy surgery.

When asked about the impressive number of women, and men, that ABC has been able to help, Alicia proudly responds that “helping just one is impressive for me”. Her proudest moments as founder of this charity are the help and support that she can offer these women in need of assistance and support.

ABC has a network of ambassadors who are women and men who have benefited from the program one way or another. Julie, ambassador for this year had this to say about ABC:

“I didn’t know where to turn or where to go and fortunately a friend of a friend referred me to ABC. I was so surprised that they are

available to help with everything –they will handle it all from providing kits, insurance support and more. My dignity came right back once I met ABC which was such an amazing feeling. I had no idea when I was first diagnosed and had my first surgery that I could have had this kind of help. I need to tell lots of people as the experience has been life changing. I want the name ABC to roll off people’s tongues like other charities do when you think of cancer.”

Jennifer, who is a board ambassador at ABC says, “ABC gave me my confidence back which is very special to me. I want to continue to support the charity through my ambassador role and I want to get our voice heard. What I truly loved about ABC is that they see a person (in my case Jennifer) in need who has survived breast cancer – this makes a huge difference because I am a person first. We bring our whole selves, and they took time to engage Jennifer and then fitted me – I felt special as every woman should.

ALICIA’S GOALS FOR 2024:

“Breast cancer mortality in African American women is significantly higher than in other ethnicities. One of my goals in 2024 is to help to close this gap here in Canada, which means understanding the social determinants of health and educating black women and

minority women on the risk factors and the importance of early detection. A Mammogram bus in the community will help do just that.”

Support through donations and products is essential to making Alicia’s goals a reality.

If you are interested in supporting this charity, there are several ways to participate.

DONATE

BUY TICKETS

Some final thoughts as we wrapped up our interview, Alicia humbly goes on to tell me that an editorial should not be about her, but about the foundation ABC – “I simply want to get the message out that there is support available.”

For tickets to the pink Diamond fundraising gala taking place in Toronto on September 24th:

By The Numbers

The first half of the year is now officially behind us, and the Beauty business has never been better. Unlike some other categories which are still recovering from the impact of COVID, beauty is back and stronger than ever before. In fact, prestige beauty continues to hold the top spot as the fastest growing industry in Canada (source: Circana).

Sales revenue grew by 19% to $1.7 billion in the first half of 2023, versus last year, according to Circana, formerly IRI and The NPD Group. Unit demand was also strong across all categories, with units sold increasing across the board.

Makeup was the fastest-growing category, with sales revenue up 25% in the first half, contributing over 40% of total beauty industry gains during this period. Face makeup sales grew by 33%, led by blush, bronzing, and highlighting products, and setting sprays. In Canada there is a heightened focus on complexion and healthy skin. This trend aligns with skincare being the largest category in Canada and growing – with sales revenue up 16% in the first half – and the ongoing ‘skinification’ trend, as makeup products with skincare benefits continue to sell well.

The ‘skinification’ trend is also playing out when looking at the evolution of lip makeup sales. Lip was the fastest growing segment in makeup, with sales up 42% in the first half. While lip color performed well, the strongest growth came from other lip makeup, or predominantly hybrid products such as lip oils and balms. Collectively, these products, which are primarily intended to hydrate and moisturize

with a tint of color, represent only one-quarter of lip makeup sales but contributed over 40% of the sales revenue gains in the first half.

The hair product market in Canada is also growing at a healthy clip. Hair category sales revenue posted a 17% increase in the first half of 2023. Hair styling products grew the fastest, followed by hair care including shampoos, conditioners, and masks, as consumers prep to go out while also continuing their at-home treatments and rituals.

“Amidst pricing pressures and financial uncertainty, Canadian consumers remain focused on health, wellness, and an overall investment in themselves, and they continue to see beauty products as an important component of these priorities,” said Alecsandra Hancas, Canadian beauty industry analyst at Circana. “Every beauty category is growing in terms of both revenue and units sold in 2023. The highest pricing increase came from fragrance, which is also telling of the consumer mindset and the priority they place on emotionally driven purchases.”

Looking at channel performance, consumers have returned to in-store purchasing and continue to spend more, on average, especially when shopping for makeup and fragrances. In-store sales outpaced the online channel, with sales up 20% in the first half, versus last year, and accounted for 75% of sales. Online sales, which remain elevated but have stabilized since pre-pandemic 2019 levels, grew across every category in the first half. Similar purchase patterns are happening online and in-store, with the strongest growth coming from the

makeup segment, led by lip and face makeup.

Canada beauty showed tremendous growth over this time last year.

Total Prestige beauty market grew 19% over this same time last year.

separate category launch for Circana earlier this year)

In the mass channel, Nielsen IQ is reporting growth as well to last year.

Total sales grew by 7% ($) while units were -2%. Average selling price grew by 9%, driven through inflation.

Strong performing categories include:

(new +14% +10% +19% +36% +8% +21%

Overall, every beauty category saw an increase in average unit pricing, a greater trend we're seeing at retail due to inflation; even with prices increasing, not all beauty categories saw a unit sale decrease, meaning consumers are still willing to spend on their favorite products. Two categories that stood out in the fist half compared to last year were sun care and lip cosmetics (Source: Nielsen IQ).

Ask An Advisor Pricing and Consumer Behaviours

We asked our beauty advisor network to tell us what is top of mind for their customers today. From trending brands to inflation, we want to know what consumers are thinking of. We also want to know how often consumers are asking for a Beauty Advisor’s expertise – the results are impressive.

Are your customers asking for or looking for any of these top trending brands on social media?

Which of the following beauty trends are your customers interested in?

What is top of mind for your customers today and keeping them up at night?

What percent of your customers rely on your expertise before making a purchase?

What percent of your customers have tried one of our "I Recommend" products from the summer issue?

e.l.f. is for every eye, lip and face

By Frank Turco

The e.l.f. brand Vision is to create a different kind of beauty company by building brands that disrupt norms, shape culture and connect communities through positivity, inclusivity and accessibility. The mission of the brand is to make the best of beauty accessible for every eye, lip, face and skin concern.

THE VALUES OF THE BRAND

Delight our community

Our community inspires and informs everything we do. We include, encourage and celebrate every eye, lip and face.

Do the right thing

In our actions and words, we lead with honesty and integrity. We stand up for what we believe and use our platform to make a positive difference.

Champion high performance teamwork

We treat each other with respect and leverage each other’s strengths. We are open, honest and direct in the spirit of helping the team succeed.

Execute with quality & speed

Our community knows us by what they see, touch and experience. We are passionate about doing things well and at e.l.f. speed.

Embrace change

Experimentation is fundamental to our growth. We fearlessly and bravely conquer new frontiers because we believe anything is e.l.f.ing possible.

E.L.F. SUPERPOWERS

• Premium quality products

• Unbelievable price

• Universal appeal; inclusivity & accessibility for every eye, lip and face

• Vegan

• Cruelty-free

• Clean

• Fairtrade certified.

HISTORY & ORIGIN

e.l.f. (eyes, lips, face) was founded in 2004 by US father & son, Alan Shamah and Joey Shamah after they saw whitespace in the industry for premium quality prices at an incredible value.

e.l.f. Cosmetics’ first products retailed at $1 each.

e.l.f. launched online in 2004, making them one of the first digital beauty brands; to this day e.l.f. remains the number-one direct mass beauty e-commerce site among the top 5 US cosmetics brands.

Current diversity at e.l.f.:

• 80%+ of employees are women

• 40%+ of employees identify as BIPOC

• 60%+ of employees are Gen-Z or millennials

e.l.f. Beauty is one of only 4 publicly traded companies in the US out of 4200 that has a Board of Directors with at least 2/3 women and 1/3 diverse representation.

Retail Expansion

In 2008, Target became the first retailer to carry e.l.f. Cosmetics and were able to learn from e.l.f.’s e-commerce expertise, a capability that many retailers were lacking at the time.

Increasing retail awareness:

• Eliminating excess packaging to help consumers easily find what they are looking for.

• Featuring tools (i.e. brushes & sponges) in clear packaging so the consumer can easily see what they are getting.

• Organizing products by category (i.e. primers, eyeshadows, mascaras, etc).

• Most key new launches are called out in large, in-store signage and branding.

Increasing Brand Awareness - Digital Media & Cultural Relevance; Disruptive Roots Coming into Present Day

From the beginning, e.l.f. was able to do something that no other beauty brand at the time had been able to do; they tapped into the power of digital and virality before the rest of the industry recognized its power. They had 3x as many YouTube subscribers compared to legacy brands like Maybelline, tapping deeply into the younger consumer audience (Roa, 2023).

With the arrival of current CMO, Kory Marchisotto, e.l.f. was brought back to its disruptive roots; Marchisotto was able to dig into the e.l.f. treasure chest and brought to light all the amazing things about e.l.f. - launching a new campaign resulting in a new languagee.l.f.isms - e.l.f.ing amazing, express your e.l.f., be your best e.l.f., why the e.l.f. not?

In 2019, e.l.f. launched the campaign #eyeslipsface, launching an original song, which became one of the most viral campaigns ever on TikTok, with 5 million usergenerated videos, and nearly 10 billion views, becoming a part of the TikTok playbook that competing brands have since used.

Most recently, in February of 2023, e.l.f. launched their first-ever commercial for their viral hit Power Grip Primer (which had 70 million views on TikTok), which aired during the Big Game and featured Jennifer Coolidge, a cultural icon. Not only did the brand lean into the virality of Coolidge and the primer, but in true e.l.f. fashion, they

were able to pull the whole thing together in just three weeks. This commercial resulted in closing the awareness gap between e.l.f. and its top competitors (Roa, 2023).

The Introduction of e.l.f. SKIN

The brand has carried skincare since 2015, however, skincare products have always been branded under “e.l.f. Cosmetics”. In June 2022, e.l.f. formally introduced e.l.f. SKIN.

e.l.f. SKIN is currently a top 20 brand in skin care, with the goal of entering the top 10 by adopting the fast innovation turnarounds, accessible pricing and marketing superpowers seen with e.l.f. Cosmetics.

Global Ambitions

As of now, e.l.f. is sold in 18 countries, including the US, Canada, Germany, the UK, and parts of Western Europe. Increasing international business is key for future growth.

In Canada, e.l.f. Cosmetics is within the top 7 mass cosmetics brands and is available at Shoppers Drug Mart and Walmart Canada.

DISTRIBUTION Project Unicorn

e.l.f. launched Project Unicorn in 2018, which included:

• New sleeker packaging, removing outer boxes allowing for more new items on store shelves.

• Leaning into a hero product strategy, around products like its Poreless Putty Primer and Camo Concealer, which both remain best sellers to this day.

• Focused messaging on the

cruelty-free and vegan aspects of the products.

Project Unicorn resulted in saving over 1,000,000 pounds of excess packaging.

With the success of Project Unicorn, the brand more recently launched Project Unicorn Green with the goal of reducing waste.

Quick Turnaround

One of e.l.f.’s strengths is its ability to swap out products based on digital consumer feedback (i.e. website reviews, Social Media reviews, etc.). Testing, reading, and fast reaction have been brand attributes since the very beginning.

e.l.f.’s product pipeline is one of the fastest in the industry; ideas are put into development immediately, with turnarounds as fast as 26 weeks, and even quicker for some launches. This factor has helped the brand win over its younger Gen-Z audience, even ranking as the #1 favourite teen brand in the US according to Piper Sandler’s Taking Stock of Teens survey.

e.l.f. does not simply launch a product for products’ sake, all products are thoughtfully curated with the consumer’s wants, needs and feedback in mind, and maintain the original brand standards of remaining accessible in price, something that resonates with audiences of all ages.

DOUGLAS A new,innovative beauty European retail experience

POP COLO R CONCEPTMEETS

By Frank Turco

The new DOUGLAS store impresses with its unique design and color concept. Market research findings relating to the shopping behavior of younger target groups were taken into account during its development: Mint defines the interior, picks up on the DOUGLAS corporate identity and alternates with numerous new store elements in pop pink. Large areas of colored perforated sheeting, indirect lighting and neon elements define the look and feel of the new store and create a young, urban flair. At the same time, the novel concept plays with soft curves that form a successful contrast to the striking perforated metals. Compared to the trendy store design, product shelves take a back seat in the usual simple, black-and-white elegance. Visitors to the store will find makeup, skin and hair care products, fragrance counters and product tables in the usual luxurious design, as well as a Nature Beauty area familiar from newer flagship stores. A special eye-catcher: On both floors, a ceiling-high window front extends across the entire width of the store in the direction of Schadowstrasse and Kö-Bogen II, creating a bright, open store ambience with a view of Düsseldorf’s shopping scene.

DIVERSE BRAND WORLD WITH INNOVATIVE SHOPPING FEATURES

In the new store, the point of sale becomes more than ever the point of experience: not only the new design concept makes the DOUGLAS brand world tangible in a new way, but additional services and digital features ensure innovative, convenient beauty shopping and thus create a seamless, crosschannel shopping experience in combination with the online store. In addition to the Beauty Mirror, which allows customers to experience makeup virtually via augmented reality, customers can use Click & Collect to pick up online orders in the store, recharge their smartphones at numerous charging stations, get creative at selfie stations, book hair appointments, or take part in master classes and workshops at the new Beauty School. The latter gives visitors to the store the opportunity to take part in free training courses with brand partners and will also be used in the future by influencers in particular as a meeting point with their followers. All information on promotions at the Beauty School can be found via the DOUGLAS Store Finder.

BRAND MIX OF YOUNG TREND BRANDS AND WELL-KNOWN BEAUTY CLASSICS

The brand portfolio of the new store offers a diverse selection of young trend brands as well as popular beauty classics. On the first floor, visitors will find trendy make-up brands such as Nars, Mac and Armani, as well as selected young brands including Kylie Skin and Kylie Cosmetics, Huda Beauty, Paula’s Choice, Drunk Elephant, Colibri Skincare, The Ordinary, one.two.free!, DOUGLAS Collection and many more. The upper floor includes more skincare brands as well as Nature Beauty Brands, such as Ulé and Kiehl’s, makeup from Yves Saint Laurent, Dior and Prada Beauty, and fragrances from Tom Ford, Jo Malone, Paco Rabanne and Hugo Boss. In addition, haircare and tools from ghd, as well as body care and sun protection products from Rituals and DOUGLAS Home Spa, among others.

Trend No. 1

Disco Daze

Silver-dusted eyelids were seen all over autumn/winter 2023 runways for designers such as Chloé, Chanel, and Sandy Liang. The dreamy, futuristic look was also hot at the 2023 Met Gala, worn by Gigi Hadid, Alton Mason and Dua Lipa. “Silver is a versatile eyeshadow colour,” says Toronto-based celebrity makeup artist Simone Otis. “Depending on the formula and texture you use, it can be worn for any occasion.”

Otis recommends choosing an icy shade of silver with white undertones to accent the inner corners of the eyes. Or, for a soft glam look, apply the eyeshadow all over the lids, up to the brow bone, using a large eyeshadow brush. “Silver liner is also very easy and approachable,” Otis says. Simply apply a silver eyeliner along the lash line, the crease or as an accent above a black cat eye. Keep the focus on the eyes by adding mascara and choosing a neutral lip colour.

Silver Eyeshadow

BEST FOR:

An all-night dance party or an instant pick-me-up.

Tool Kit:

Clockwise from top left: Celebrity makeup artist Patrick Ta chose silver metal for Gigi Hadid’s 2023 Met Gala look; makeup artist Marcello Gutierrez created this ethereal look on models at Sandy Liang’s Fall ’23 ready-to-wear runway show; celebrity makeup artist Pat McGrath accented Dua Lipa’s cat eye with silver eyeshadow at the 2023 Met Gala; Toronto-based celebrity makeup artist Simone Otis created this stunning silver eye look.

CHANEL

Les 4 Ombres Eyeshadow in Modern Glamour, $79, at Chanel.

Aura Dew in Lunar, $38, at Shiseido.com, Hudson’s Bay and Shoppers Drug Mart.

STILA

Magnificent Metals Glitter & Glow Liquid Eye Shadow in Diamond Dust, $31, at Stila.ca and Shoppers Drug Mart.

@patrickta

@dualipa

@simoneotis

@marcelogutierrez

Trend No. 2

Goth Glamour

Wednesday Addams would be inspired by all of the black lips that graced A/W ’23 runways for Rodarte, Mark Fast and Bora Aksu. Actress Stephanie Hsu also rocked the dramatic look at the 2023 Met Gala. “Black lipstick is suitable for all skin tones,” says Toronto-based celebrity makeup artist Leandro Avanço. “You can wear it for different occasions as you would any other dark lip color.”

Creating the look isn’t nearly as intimidating as it might seem. Start by lining lips with a black lipliner to achieve the ideal shape. Clean up any mistakes and perfect the shape with a Q-tip or a small brush and a bit of concealer, Avanço suggests. Then fill in your lips with your chosen formula, whether it’s matte, semi-matte, semi-glossy or glossy. Hot tip: Avanço likes to add a hint of gloss to the eye lids to go with black lips. “The combination of textures together is very contemporary!”

Black Lipstick

BEST FOR:

Tool Kit:

Clockwise from left: Models at Mark Fast’s A/W ’23 show wore a dramatic lip created by makeup artist Shinobu Abe; celebrity makeup artist Allan Avendaño gave actress Stephanie Hsu a glamorous black lip for the 2023 Met Gala; makeup artist James Kaliardos gave models moody black lips for Rodarte’s A/W ’23 runway show; black lips done by makeup artist Janeen Witherspoon were the focus at Bora Aksu’s A/W ’23 runway show.

Any time you’re feeling bold (or extra moody).

SEPHORA Collection Cream Lip Stain Liquid Lipstick in Night Bird, $20, at Sephora.

GUCCI Long Lasting Satin Lipstick in Crystal Black, $61, at Gucci.com, Holt Renfrew and Sephora.

NYX Professional Makeup Line Loud Vegan Longwear Lip Pencil in Evil Genius, $13, at NyxCosmetics.ca and retailers across Canada.

@janeenwitherspoon_

MEET A Skincare Brand with CBD

CBD is a hot topic these days with so many in the beauty industry. With so many unanswered questions about regulations and protocols of how to use it, I reached out to a brand who has a jump start in it. Here is my interview with Devin Borst, Chief Operating Officer at Perennial Brands.

By Frank Turco

1. What can you tell us about the ingredient CBD and it’s availability in the cosmetics industry?

Unlike THC, CBD is non-intoxicating and known for its therapeutic benefits because of a unique interaction with the Endocannabinoid System

(ECS) which exists in all of us. The ECS is a system in your body that is responsible for maintaining homeostasis – managing things like mood fluctuations, stress, chronic pain, skin inflammation, appetite and digestion, migraines and PMS pain. CBD interacts with this system like a “lock and key” to help regulate imbalances which is applicable when ingested or applied topically. We are still behind the eight ball on clinical studies because of cannabis’ status as a narcotic for so long but that is evolving rapidly. Availability is still an issue for the broader cosmetics industry, but I feel that will evolve with time and Health Canada is already on a path to separate CBD from other cannabis derivatives in order to make the ingredient more broadly accessible (to

consumers as well as manufacturers). Currently, you can only handle and manufacture products containing CBD through a licenced producer in Canada. The United States is a bit more complicated due to various regulatory frameworks depending on whether the CBD is derived from hemp or cannabis.

2. Your brand has been successful at introducing CBD into your products. What are the origins of the brand and how have you been able to curate an assortment using CBD?

We saw an opportunity to create a skincare brand that leverages CBD as an ingredient; not a cannabis brand that offers skincare products. This approach is almost the complete inverse of what we typically see in the cannabis industry – which is often large cultivators who are looking at all the possible categories in which they can leverage the cannabis plant. We have a team of brand experts and CPG professionals who have experience in other regulated industries that wanted to create a brand that could be sold in more traditional retail outlets when governments eventually allowed (in Canada and abroad). We saw an opportunity to approach two industries that can feel guarded and intimidating (cannabis and beauty) and develop a brand that is accessible and

welcoming – from our product design to consumer education that has always been our guiding principle. To achieve this we have leveraged our expertise in brand development and channel planning, combined with a product development partner in NextAge, which is a cannabis research centre in Israel. Together we have developed top quality formulations across a range of cosmetic products for hand, body and face. We are able to offer a more reliable and approachable brand in the cannabis industry with a line of products that could stand up against any of the traditional beauty players. Since our launch we have had a presence in both cannabis and non-cannabis media and events (like the National Women’s Show and your own Bubbles and Brunch) literally rubbing shoulders with some of the largest global beauty brands who commended us on the approach and quality of our products – that was something we were especially proud of and was a validation of sorts as we’ve been bringing our vision to life.

3.

What are some of the barriers that brands are facing today with the use of CBD in cosmetics? Do you think this can be overcome in time?

I think accessibility is the largest barrier. As I mentioned before, this is both for the manufacturers who must follow rigorous standards which are challenging to integrate within existing operations as well as the end consumer who is restricted on how they can learn about and purchase products. This will be overcome in time but for now it is stunting the potential for great brands and products to reach a wider audience beyond those who are already deeply entrenched in the category.

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How receptive have consumers been to your brand and products? Is there anything consumers should be mindful of when using cosmetics with CBD?

There has been an incredible reception from those who have been exposed to the Nuveev brand and our line of skincare products. We have received everything from benign thanks for introducing CBD into a skincare routine all the way to an outpouring of appreciation from someone with psoriasis who’s previously had issues with almost all products they’ve tried before and has finally found something perfectly designed for them.

I don’t think there is anything specifically to be mindful of when considering cosmetics with CBD beyond what I would advise to anyone looking to put a new product on their skin – make sure you read the ingredients carefully and be aware of any allergens or ingredients that cause irritation. All of our products meet some of the strictest standards that global beauty retailers require as a threshold to be included in their sets. This is our starting point given our long term ambition and, of course, we also ensure our products abide by all of the regulations involved for the manufacture and sale of cannabis products in Canada. If there is any watch out it would be on where

you buy – there are “grey” market products and stores that highlight the inclusion of CBD but are not following the proper regulations and therefore you have less assurance as a consumer that you actually have what is promised inside and that the QA/QC checks have been implemented for all kinds of contaminants.

5. Your distribution points today are limited due to government regulations. When will the day come for your products to be available at national retail stores?

I wish I knew! It feels imminent but with federal regulations that can still mean several years before participating business can ultimately have product available on shelf. It is encouraging that the government of Canada has already come out with a position paper on CBD. Our team have also participated in the calls for input (both independently and as part of the Cosmetic Alliance) to outline the position that I’ve highlighted here; the ingredient has been deemed safe for consumption so now it is time to provide broader accessibility to Canadians. That means allowing for less restriction on brand communication and education as well

as access to product in traditional retail. If there is any category which should proceed, you would think a topical product is the ideal candidate so I am hopeful that we will begin to see this available sooner than later.

6. What are the short term and long term benefits of CBD in cosmetics?

Primarily, CBD is known to reduce inflammation. This can take many forms in a skincare product (i.e. reduced redness and irritation) but at the end of the day, it is an ingredient. It’s plant based, natural and has benefits like any other (i.e. Jojoba oil, shea butter, avocado or coconut oil). As an industry, we really need to destigmatize this one ingredient and not treat it as something to be feared. Research is being conducted to demonstrate the benefits (our partners in Israel have clinically demonstrated benefits for burn victims for example) but I feel we should look at the use and application of CBD through the lens of other, more appropriate, frameworks such as NHP and/or Self Care rather than that of a drug. We as an industry, and brand owners, do need to be careful of the language that is used (which is why these regulatory frameworks are important to leverage) but ultimately our goal should be to implement adequate safety standards with the intent to allow consumers to try for themselves and make their own determination if these products are suitable for them.

7. As one of the pioneers in this space, what are you most proud of and what keeps you up at night?

As a start up, I already mentioned the pride we felt with comments and accolades from other Cosmetic Alliance members but we are most proud of the ‘Nuveev Community’ we have been able to establish. With all the struggles participating in the cannabis industry I can say that it is a community like no other. The fans are true fans – not just passive likes and follows. Anyone who has engaged with us at events or follows us on social media (@nuveevwellness) receives personal outreach and many are communicating back and forth with us; telling us about their favourite product, how it’s changed a friend/ family members skin for the better, or what kind of innovation they want to see next. The consumer engagement has by far been the most rewarding aspect of the journey and we are incredibly proud of the brand we have developed, the position it stands for, and the quality of our products.

What keeps me up at night is continually searching for ways to expose ourselves to the right audience. We are so restricted on what we can say and do and how to express our unique benefits, but that was something we had expected. What is more troubling is when I meet someone and I know they love the brand but are anxious to walk into a dispensary (cannabis retail outlet) in order to purchase our products. We have seen a disproportionate amount of our sales coming from a trusted provincial retailer but that is no way to scale and ensure the broadest access possible. Until we are allowed in a beauty or traditional retail store I’m afraid our ability to grow and impact the lives of more Canadians will continue to be stunted.

8. Do you use any of your products? Why or why not?

Funny enough I do – I say it’s funny but it’s not disingenuous. Of course I use it everyday! I don’t have a skincare routine and I have never used a facial moisturizer before. I now use our award-winning facial moisturizer every time I shave. Oh, and I have begun to leave a bottle of hand moisturizer in my car which is a habit I got into this past winter. My team has educated me on the importance of taking care of my skin and our formulas have been designed to be non-greasy with very little fragrance so I was open to try. I can safely say it’s now become a part of my routine!

An Industry Game Changer: Canada Bans Cosmetics Safety Testing On Animals

THE CANADIAN GOVERNMENT passed legislation this past June to ban animal testing in Canada for cosmetic products. The long-awaited amendments to Canada’s Food & Drugs Act will officially become law in December. The amendments prohibit:

The testing of cosmetics on animals in Canada

Selling cosmetics in Canada that rely on new animal testing data to establish the safety of the finished product and its ingredients

False or misleading labelling pertaining to the testing of cosmetics on animals.

The journey to this legislation was long and often arduous with Cosmetics Alliance working diligently on behalf of the cosmetics industry to ensure that a ban align with the EU ban, be drafted by Health Canada (to ensure it is workable) and be supported by a broad range of stakeholders including animal advocates,

industry, regulators, and both Government and Opposition parties (to ensure it is passed). As Minister Duclos stated at his June 27th media event announcing the new legislation, “rarely do we see policy changes where everyone is on board. Today is one of those rare days and its worth celebrating.”

Although the reality is that animal testing is virtually no longer used by the cosmetics industry, it is still important for Canada to join the over 40 countries who have legislated such a ban. Darren Praznik, President of Cosmetics Alliance explains that this new legislative change will not really affect cosmetic companies currently operating in Canada. “We haven’t been testing cosmetics on animals for a very long time,” he said. “I think it’s really symbolic and ethical, though, that we recognize it in law.”

Praznik also indicated that the law will have no impact on cosmetics already in stores whose safety may have been tested on animals in the past. The legislation is not retroactive but uses a “go forward” approach.

Hilary Lloyd (The Body Shop), Monica Engebretson (Cruelty-Free International), Sheryl Cutforth (The Body Shop), Susan Nieuwhof (Cosmetics Alliance Canada) and Hannah Clarke (The Body Shop).

“If an ingredient has been used for 10, 20 years, the law requires that you be able to demonstrate safety. You’ve already got decades of human-use safety data to rely on when using an existing ingredient in new product launches going forward. And for new ingredients being developed, non-animal safety test methods will be used going forward. Non-animal methods (NAMs) continue to be developed, refined, and recognized by regulators. The cosmetics industry has been a clear leader in the development and use of NAMs,” Praznik said.

Industry’s active engagement in this issue began over eight years ago with the introduction of a private members bill that eventually died. During this period, however, CA was approached by Cruelty Free International and their retail partner The Body Shop. This led to the development of a consensus that was soon joined by Humane Society International and their retail partner Lush, and Animal Alliance of Canada. Together, the stakeholder alliance engaged Health Canada to draft the legislative proposal and to make it a government bill.

“Although it took over two years to get the proposed legislation introduced, its speedy passage without opposition or amendment speaks to the efforts and diligence of our stakeholder alliance,” say’s Praznik.  “For our industry in Canada, it means that we are now moving from being viewed as an industry using animal testing (even if only in the public’s perception), to a case study or model on how to advance the general cause of animal free toxicity testing in other sectors.”

Industry’s commitment to continuing to advance the development of non-animal methods, or NAM’s, promoting and facilitating regulatory acceptance, and training the next generation of scientists and regulators is further demonstrated in the recent establishment of the International Collaboration on Cosmetic Safety (ICCS). This unique international collaboration includes industry, trade associations, ingredient suppliers, and animal advocacy organizations - and is sure to become a leading world voice on animal free science in the years ahead!  More information on ICCS is available HERE.

Gulnara Gabidullina, Director, Global Product Stewardship, P&G Canada; Darren Praznik, President and CEO Cosmetics Alliance Canada; Honourable Jean-Yves Duclos, P.C., M.P; Francois Roberge, VP, Scientific & Regulatory Affairs

C SMETICA Labs Unveils the Futuristic FORMULAB2 .0 Experience

COSMETICA LABORATORIES, a prominent B2B manufacturer of skincare and makeup products for renowned brands worldwide, made a groundbreaking appearance in Las Vegas this July during the North American Cosmoprof show. Unlike traditional exhibits in the convention center, Cosmetica Labs took innovation to new heights, setting up a captivating and experiential space called FormuLAB2.0 at the trendy StarbaseLV event venue, located 2 miles down the Strip.

FORMULAB 2.0: WHERE BEAUTY MEETS ART AND TECHNOLOGY

Embracing the Studio 54 theme, FormuLAB2.0 enchanted attendees with its cool vibes, inspiring graphics, and disco ball glamour. The environment was a refreshing departure from the usual trade show booths. Guests had the opportunity to witness a fusion of art and cosmetics as a sketch artist incorporated makeup in illustrations of guests.

Moreover, attendees embarked on a mesmerizing Virtual Reality tour of Cosmetica's cutting-edge manufacturing plant in Toronto. This innovative showcase brought a sense of immersion and connectivity, using 3D video technology to show behind-the-scenes processes at the lab.

Alessandro Mendes, the Vice President of Research and Innovation, and Maria Osorio, the Director of Marketing and Product Development at Cosmetica Labs, personally guided guests through the captivating journey of FormuLAB2.0. Maria, with her wealth of knowledge and passion for products, left everyone inspired and intrigued.

VIRTUAL SHOWROOM: A MULTIFACETED BEAUTY LIBRARY

At the heart of Cosmetica's forward-thinking approach lies their Digital Library, housing over 150 diverse formulations. This multimedia-rich showroom allows for personalized experiences tailored to each brand or retailer. When a selection is made, it is seamlessly removed from the library, ensuring future exclusivity.

Cosmetica Labs has taken a significant step towards sustainability by formulating new products with actives sourced from upcycled superfoods. These transformative ingredients offer scientifically proven benefits for the skin while promoting waste reduction and environmental preservation. Upcycling involves taking waste materials and repurposing them into valuable resources, exemplifying Cosmetica's commitment to a greener beauty industry.

During the Las Vegas event, Cosmetica Labs introduced 26 products that wowed attendees. From eyes, lips, cheeks, face, to skincare, allowing guests to explore and be inspired by the possibilities.

THE TUBE REVOLUTION: TURNKEY FORMULAS AND COMPONENTS

In addition to highlighting a remarkable product lineup, Cosmetica Labs unveiled a unique turnkey concept

called the "TUB-R" box, featuring a selection of bestselling Cosmetica Labs formulas in various tube formats. The inclusion of different applicators adds a touch of innovation to the consumer experience, inspiring brands with the possibilities of tube-based products.

Customizable for each client, the "TUB-R" box serves as an enticing incentive. Its fully automated design captivates attention as soon as it is opened, reinforcing Cosmetica's commitment to being a strategic partner to their brands.

MOVING BEAUTY FORWARD WITH FORMULAB2.0

The FormuLAB2.0 experience left a lasting impression, propelling Cosmetica Labs to the forefront of creativity and innovation. With their sustainable practices, technological advancements, and dedication to providing exceptional solutions to their clients, Cosmetica Labs is leading the way towards a brighter, more beautiful future.

I absolutely would recommend this course to any beauty advisor. The modules offer what I consider essential learning for those aiming to become experts in the beauty field. For those with years of experience in the industry, it serves as a fantastic refresher on knowledge and best practices in customer service, which can sometimes be overlooked. For newer or aspiring beauty advisors, it lays an excellent foundation upon which to build a career.

I am excited about how this course will boost my confidence with clientele. It not only refreshes my knowledge but also acts as a reset for customer-service practices, especially in the post-Covid era. This program has been instrumental in restoring the confidence that might have waned as the industry evolved.

Hannah Clausen Beauty Specialist, Shoppers Drug Mart 0158

Unlocking Beau Your RBCP Jou

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iYour Brand's Education Goals

New In Stores Hair Repair

Lora Grady

After a summer spent in the sunshine, chlorine and humidity, our hair could use some extra love when autumn arrives. Revive your locks with a nourishing (and super affordable) pre-shampoo treatment that uses a high concentration of citric acid to repair inner broken bonds, strengthening hair from the inside out. Look forward to wash day with a sulfate-free shampoo made for your hair texture (straight, wavy, curly or coily) powered by a patented bonding complex that adjusts to hair’s unique patterns and damage level. Follow up with a conditioning mask that’s suitable for all hair types to restore smoothness and nourish split ends while instantly hydrating. Detangle your locks, protect colour from fading and smooth frizz with a leave-in treatment that restores damaged bonds to strengthen hair in an instant. If your next step is a blowout, use a reparative blow-dry mist to speed up drying time, help hair resist humidity and protect from heat up to 450°F.

OLAPLEX

FUNCTION

MARC

JVN

L’ORÉAL PARIS Bond Repair Rescue Pre-Shampoo, $11.49, at Shoppers Drug Mart, Jean Coutu and London Drugs.

Volumizing Blow Dry Mist, $41, at Olaplex.com and Sephora.

OF BEAUTY PRO The Custom Recovery Shampoo for Coily Hair, $32, at Sephora.

ANTHONY Repair Bond +Rescuplex Repair & Protect Leave-In Treatment, $12.99, at Shoppers Drug Mart, Pharmaprix, Walmart, Loblaws and other retailers nationwide.

Intense Hydration Mask, $46, at JvnHair.com and Sephora.

Must-Have Makeup

Get ready for fall with a bestselling colour corrector, gorgeous eyeshadow, volumizing mascaras, long-lasting lipstick and more.

Lora Grady

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1. Wide Awake

Back in 2015, Live Tinted founder Deepica Mutyala went viral for her beauty trick to cover dark circles using red lipstick. Now, she has her own line and it recently arrived in Canada. This colour corrector (which contains hyaluronic acid, squalane and vitamin C) can be used on eyes, lips and cheeks, too.

LIVE TINTED Huestick Multistick Color Corrector in Origin, $34, at Sephora.

2. Full Fringe

The flexible fibre brush for this new mascara features a 40° curve to help lift lashes from root to tip, while the formula (made with cranberry extract and rice wax) works to fan out lashes from corner to corner by defining and separating.

BENEFIT Fan Fest Mascara, $38, at Sephora, Shoppers Drug Mart, TSC.ca and Well.ca.

3. Loud Lashes

This lightweight fiber-infused mascara delivers up to 230 percent more volume and ultrapigmented colour. The formula contains a blend of coconut, argan and moringa oils to

condition while the brush’s wavy bristles comb and coat each lash. Go for classic black or choose brown for a more natural look.

CLINIQUE High Impact HighFi Full Volume Mascara, $36, at Clinique.ca and national retailers.

4. Power Pout

This lipstick, formulated with sunflower seed oil and shea butter, provides a highlypigmented, powdery matte finish in just one swipe. It comes in 10 shades perfect for fall and keeps lips soft and nourished throughout the day. Bonus: The tube is made with monomaterial, so it’s easier to recycle.

QUO BEAUTY Powder Matte

Lipstick in Au Naturel, $15, at Shoppers Drug Mart.

5. Shadow Play

Featuring a primer that moisturizes for eight hours and locks in eyeshadow for 12 hours of wear, this palette works overtime to make sure your eyes stay looking fierce. Choose from 12 colour stories and create any look with versatile shades that are easy to mix, match and blend.

CLÉ DE PEAU BEAUTÉ Eye

Color Quad in Texture 10, $95 for refill; $45 for case; $15 for sponge tip and tip/brush, at Cledepeaubeaute.ca.

6. Sweet Cheeks

Get ready for the day fast with this three-in-one superstar, available in seven shades. Its hydrating core is infused with plumping peptides, ceramides to protect the skin barrier, and antioxidant vitamin E. Use it on cheeks, eyes and lips for an instant dewy glow.

NUDESTIX Nudies Matte + Glow Core in Sunset Gold, $24, at Nudestix.com and Sephora.

7. Line Up

Annabelle recently introduced eight new shades (bringing the total to 40) to its Kohl Eyeliner collection, including metallic, satin and matte finishes in shades from nude to electric blue. The vegan formula glides on easily (making it an ideal product for beginners) to deliver intense colour that lasts all day.

ANNABELLE COSMETICS

Satin Kohl Eyeliner in Pretty Pink, at Canadian drugstores and Amazon.ca.

Superstar Skincare

Pamper your skin with these soothing serums, super hydrating moisturizers, natural complexion solutions and dark circle banishers.

Lora Grady

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1. Smooth Operator

The vitamin B12 in this soothing, hydrating serum helps repair and strengthen the skin barrier in as little as two hours. The formula reduces dryness and the look of redness while giving skin a healthy glow (thanks to the serum’s pink hue). It also works to improve the look of uneven skin texture so your complexion appears smoother.

THE ORDINARY Soothing & Barrier Support Serum, $25.80, at Sephora from September 14 and TheOrdinary.com from September 15.

2. Hydrating Hero

Using Nobel Prize-inspired water lock technology, this new cream delivers instant moisture (that lasts for 100 hours) in a lightweight gel formula to give skin a healthy glow. Niacinamide and peptides balance and reduce the look of pores for noticeable results after 28 days of use.

CHARLOTTE TILBURY

Magic Water Cream, $125, at CharlotteTilbury.com.

3. Fountain of Youth

With 40 years of advanced scientific research behind it, this innovative serum is made with Snow Bacteria, a molecule

that’s been recognized for its ability to regenerate infinitely, even in extreme conditions, and strengthening properties. The patented biotechnology works to restore skin’s firmness, tone, density and radiance.

INSTITUT ESTHEDERM

Age Proteom Advanced Serum, $139, at Esthederm.ca.

4. Sensitive Skin Saviour

Give sensitive skin a dose of repairing moisture that soothes on contact. With nourishing lipids, Cica and a botanical blend that relieves itching, redness and dryness, this lightweight balm-to-cream formula helps skin produce more of its own ceramides in one week for a healthier, more resilient skin barrier

DERMALOGICA Stabilizing Repair Cream, $97, at Dermalogica.ca, Sephora.com and Dermalogica skin centers.

5. Instant Lift

This serum uses just two ingredients to deliver fast results: Medical-grade Kanuka honey from New Zealand to soothe and moisturize while humanelysourced bee venom stimulates collagen production, working to reduce fine lines and wrinkles.

It’s an all-natural alternative to other skincare ingredients like retinol, collagen and hyaluronic acid.

BEE RX Anti Aging Facial Serum, $59.99, at Bee-rx.ca.

6. Lightweight Lotion

Formulated to hydrate instantly without leaving behind any residue, this transparent lotion absorbs in just three seconds and delivers 12 hours of hydration. It leaves skin feeling fresh without any greasiness or oily feeling on the skin’s surface. The lotion also works to strengthen inner barrier function which protects sensitive skin.

SHISEIDO MEN Hydrating Lotion

Clear, $175, at Shiseido.ca.

7. Pep Up

This vegan formula, which can be used AM and PM, is made with pro-retinol 0.1 percent to smooth skin, peptides to firm, caffeine to brighten and life plankton to hydrate. Pro-retinol is a more stable and softer version of retinol, which makes it suitable for sensitive skin, too.

BIOTHERM Blue Pro-Retinol Eye Cream, $80 for 15ml, at Biotherm. ca, Amazon.ca and Shoppers Drug Mart.

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8. Real Radiance

The antioxidant power of brightening vitamin C works with firming peptides in this cream to visibly improve skin’s firmness while delivering an intense hit of hydration. The balm-to-gel texture, which also contains probiotics to strengthen the skin’s microbiome, softens skin and leaves it feeling fresh.

MARCELLE Vitamin C + Peptide

Collagen & Glow Moisturizer, $41.95, at Marcelle.com.

9. Light Touch

Formulated with niacinamide to improve skin firmness, uneven tone and texture, this illuminating serum leaves skin looking radiant while fading the look of hyperpigmentation and boosting clarity. Use it on its own for an instant dewy look or add a drop to any serum, oil or cream for a sheer, golden glow.

DRUNK ELEPHANT

B-Goldi Bright Drops, $50, at Drunkelephant.ca, Sephora and Shoppers Drug Mart.

Natural Solution

Breathe new life into dull skin with this 100-percent natural cream. Ingredients such as apricot kernel oil, avocado oil and fermented grain extract

work to stimulate skin’s natural oil and moisture balance, providing intensive care without feeling heavy. The result is a moisturized, glowy complexion.

DR. HAUSCHKA Apricot Day Cream, $54, at Drhauschka.ca

11. Plump Up

This deeply hydrating eye serum is clinically proven to plump skin and correct dark circles in just two weeks. The formula contains two types of hyaluronic acid, vitamin B5, caffeine and vitamin B3, so it helps repair skin while moisturizing and re-plumping.

LA ROCHE-POSAY Hyalu B5

Eye Serum, $45, at Larocheposay.ca and drugstores across Canada.

12. Get Toned

Get a smoother, brighter-looking complexion while soothing skin with these two-in-one, dualsided hydrating and exfoliating toner pads. They take on dry, flaky patches, removing dead skin with two percent Polyhydroxy Acid (PHA) to remove dead skin. Meanwhile, soothing cica helps prevent redness and irritation from dryness.

BELIF Aqua Bomb PHA

Exfoliating Toner Pads, $32, at Sephora.com.

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Dealing with a breakout? These hydrocolloid patches absorb excess oil from pimples and promote healing. This pack comes with three sizes and styles so you can customize your routine for your skin’s needs: The heart-shaped salicylic acid-infused patches gently exfoliate, while two sizes of semi-transparent aloe-infused patches conceal and hydrate dry, irritated blemishes.

CONSONANT SKIN+CARE

Hydrocolloid Patches, $12, at Consonantskincare.com.

14. Beauty Sleep

Hit snooze while this night cream works to repair and regenerate skin. Made with hyaluronic acid, rice peptides, shea butter and resveratrol, the formula firms and protects against damage from oxidative stress and free radicals while strengthening skin’s natural antioxidant defences. It also works to enhance radiance and elasticity.

VICHY

Specialist Night Cream, $66.95, at Vichy.ca and pharmacies.

Blemish Blaster

LiftActiv Collagen

Seasonal Scents

Lora Grady

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1. Garden Bouquet

This soothing neroli scent is reminiscent of entering a relaxing French spa. Inspired by Huile Prodigieuse Neroli, the formula uses 96 percent ingredients of natural origin. Top notes of citrus and verbena give way to a floral heart of lavandin and orange blossom, and a musky base allows the fragrance to blossom over time.

NUXE Prodigieux Néroli Le

Parfum, $77 for 50ml, at Shoppers Drug Mart, Rexall and London Drugs.

2. Rebel Force

First launched in 2019, Bad Boy features aromas of smoky sage, herbaceous cannabis, and sumptuous leather. Now, the earthy and revitalizing Bad Boy Cobalt joins the family, with a fresh twist of vetiver along with true and geranium, housed inside a bright blue version of the classic lightning bolt bottle.

CAROLINA HERRERA Bad

Boy Cobalt Spray, $124 for 50ml; $158 for 100ml; $195 for 150ml, at Hudson’s Bay, Shoppers Drug Mart, Sephora and Jean Coutu.

3. Sail Away

Thirty years after Jean Paul Gaultier released the Maison’s first fragrance, this new scent (created by Quentin Bisch) celebrates modern femininity. The fragrance is made with 90

percent natural origin ingredients that are responsibly sourced. A hint of salty sea breeze cuts through the floral and gourmand accords, which feature notes of lily and merengue.

JEAN PAUL GAULTIER Gaultier

Divine Eau de Parfum, $192 for 100ml; $154 for 50ml; $226 for 200ml refill, at Hudson's Bay, Shoppers Drug Mart, Jean Coutu and London Drugs.

4. Daringly Original

Both unique and approachable, this new masculine fragrance celebrates the exhilaration of owning yourself — proudly and unapologetically. A woody floral scent, it features top notes of fresh bergamot along with a heart of orange blossom and base notes of wood and patchouli.

YSL Myslf Eau de Parfum, $175 for 100ml; $150 for 60ml; $90 for 40ml; $43 for 10ml; $175 for 150ml refill, at Yslbeauty.ca, Hudson’s Bay, Holt Renfrew, Jean Coutu Group and select Shoppers Drug Mart and Sephora locations.

5. Let Them Eat Cake

This delicious scent is all about celebrating the sweet life. Top notes include sparkling mandarin, juicy red currant and gardenia, while the heart features notes of orange flower, jasmine, peach nectar and almond cream. Base notes of vanilla extract along with

cocoa beans finish it off. (And the cupcake-inspired bottle is simply adorable!)

JUICY COUTURE Viva La Juicy

Sucré Eau de Parfum Spray, $133 for 100ml; $106 for 50ml, at Hudson’s Bay.

6. Vanilla Vixen

Introducing Burberry’s first refillable fragrance. This unique gourmand scent is led by a trio of vanillas; the beans are collected by hand, dried in the sun for five to seven weeks and then stored in wooden boxes to mature. Bright lavender essence and notes of cocoa and ginger create an aromatic balance.

BURBERRY Goddess Eau De Parfum, $185 for 100ml, at Shoppers Drug Mart.

7. Modern Masculinity

After launching in 2021, Phantom returns this year with a more intense incarnation. Top notes of lavender energizes while a warm vanilla heart gives the fragrance a new addictive gourmand component. Base notes of vetiver and mineral musk add an earthy, woody sensuality.

PACO RABANNE Phantom

Parfum Spray, $122 for 50ml; $158 for 100ml; $188 for 150ml; $202 for 200ml refill, at Hudson’s Bay, Shoppers Drug Mart, Sephora and Jean Coutu from October.

Body Language

What THE BODY SHOP’S new Canadian flagship store offers to consumers and why making meaningful change is important to the UK brand.

By Lora Grady

After 47 years and countless launches of cruelty-free skincare, makeup, fragrance and hair care, The Body Shop recently opened its new Canadian flagship store and it’s all about returning to its activist roots. The store, inside Toronto’s Yorkdale Shopping Centre, is The Body Shop’s sixth Changemaker’s Workshop. These concept stores give customers an immersive, sensorial experience while empowering Canadians to channel their inner activist.

Highlights include a central sink area where customers can smell, lather and test products, a gifting station to personalize gifts with ribbons and recyclable paper, and a refill station where customers can use The Body Shop’s 300ml aluminum bottle to load up on any 12 of the brand's shower gels, shampoos, conditioners and hand washes.

“We always say if you want to change the world, first you need to feel good about yourself,”

says Thoreau. “Changemaking Beauty means inspiring our customers, our employees, and our partners to drive positive change for themselves, for their communities, and for the planet.”

One of the most important goals for each Canadian Changemaker’s Workshop store is to reflect the local communities they serve, says Hilary Lloyd, VP of brand & corporate social responsibility for The Body Shop North America. Each Workshop

features a dedicated “Act” area that encourages customers to learn about and engage with issues that impact their communities. At the flagship store’s Act station, shoppers are invited to write down changes they would like to see for Toronto on sticky notes that can be viewed by everyone. As part of the community connection, each Changemaker’s Workshop also features in-store murals, installations and/or sculptures by local artists. At the Yorkdale location, you’ll find a custom piece of art by multidisciplinary Toronto-based artist, Laura Moore: A memory quilt featuring a map of Toronto, inspired by the power of community and The Body Shop’s long history of activism in Canada. The quilt

is handmade with The Body Shop textiles sourced from Canadian employees as well as from the previous Yorkdale store (upcycled tote bags, aprons, t-shirts and scarves).

“It really feels to me that The Body Shop is part of the cultural fabric of this country,” says Lionel Thoreau, The Body Shop’s global chief marketing officer. Dame Anita Roddick founded The Body Shop in England in 1976, and just four years later, the first Canadian location opened at Yorkdale. Now, there are about 3,000 retail locations in more than 70 countries, with 110 stores in Canada. To date, the Changemaker’s Workshop concept stores are bringing in higher traffic and

sales compared to traditional stores. The goal was to create a physical space that people truly want to be a part of. Five more Changemaker’s Workshop stores are set to open across Canada before the end of the year. And in more exciting news, The Body Shop products are set to arrive in 50 Shoppers Drug Mart locations and online this fall.

“The [new] flagship store is a physical embodiment of what The Body Shop stands for,” Thoreau says. “Anita Roddick was a social entrepreneur and a feminist, and she wanted the business to be a force for good. We call her the original Changemaker because she was about driving positive change for society.”

The Body Shop’s Top 5 Bestselling Products in Canada

#1. THE BODY SHOP Ginger Scalp Care Shampoo, $7 for 60 ML or $15 for 250 ML, at The Body Shop.

#2. THE BODY SHOP Shea Body Butter, $9 for 50 ML or $26 for 200 ML, at The Body Shop.

#3. THE BODY SHOP Coconut Body Butter, $9 for 50 ML or $26 for 200 ML, at The Body Shop. #4. THE BODY SHOP Vitamin C Glow-Boosting Moisturizer, $32 for 50 ML, at The Body Shop.

#5. THE BODY SHOP Hemp Hand Protector, $12 for 30 ML or $22 for 100 ML, at The Body Shop.

HOTNew Releases

Check out these five launches from The Body Shop this fall:

THE BODY SHOP Tea Tree Rapid Treatment Gel, $18, at The Body Shop.

The salicylic acid and tea tree oil in this antibacterial gel work together to take on blemishes.

THE BODY SHOP Full Ylang Ylang Eau de Parfum, $56, at The Body Shop.

Part of the new Full Flowers unisex fragrance line (inspired by the scent of the whole flower), this fragrance has spicy, white floral notes.

THE BODY SHOP Camomile Sumptuous Makeup Cleansing Butter, $9 for 20 ML or $22 for 90 ML, at The Body Shop.

Take off makeup and SPF while soothing and hydrating skin with this buttery formula.

THE BODY SHOP Bi-Phase Moisturizing Serum, $32, at The Body Shop from Sept. 4.

Formulated with hyaluronic acid and Vitamin E, this fastabsorbing serum works to plump skin.

THE BODY SHOP Peptalk Lipstick Bullet Refill in Good Day, $12 ($6 for the refillable case), at The Body Shop.

This lightweight lipstick shade adds the perfect quick hint of neutral colour for fall.

Made in the Shade

Why L’ORÉAL PARIS’ reformulated its True Match Foundation and extended the shade range.

By Lora Grady

Last spring, beauty editors and influencers gathered in Toronto to learn more about the newly reformulated L'Oréal Paris True Match Foundation at an event hosted by the face of True Match Foundation, content creator Nyma Tang. We also heard from Balanda Atis, head of scientific communications for L'Oréal Paris USA, who explained that the brand increased its shade range to 45 by using six pigments for the first time to achieve the most precise skin undertone match. “L'Oréal Paris is a global brand. It’s important to create shades that work for people in different regions. Canada specifically is a diverse country so we want to make sure we have shades that range from ultra fair to the deepest tones and all of the nuances in between,” Atis says. Years of research went into the shade extension, as L'Oréal Paris scientists stepped outside the lab and traveled all over to take skin tone measurements from women around the world. The numbers from those measurements were then translated into shades back in the lab.

We sat down with Tang, American beauty vlogger and activist against discrimination based on skin colour, to discuss her partnership with L'Oréal Paris and her hopes for the future of the beauty industry.

L’ORÉAL PARIS True Match Foundation, $24, at Shoppers Drug Mart, Jean Coutu and London Drugs.

What

made you want to work with

When I started creating content, one of the only drugstore foundation shades I could use was L'Oréal Paris True Match in shade C10. Now that they’ve made C12 and other shades, our partnership just made sense. The relationship naturally formed — it was a no-brainer.

How have you noticed the beauty industry evolve over the last six years of

When I first started, there were five foundations I could use across drugstore and prestige. And now, there are 20 or 30. So it’s good to see how far we’ve come in such a short amount of time, but there’s definitely a lot more work to do. Not only is it important for brands to offer deeper shades, it’s important for brands to advertise those shades, too. I want to see more of what L'Oréal Paris did with me — that is how you market inclusivity. I’ve received so many messages from young girls who’ve seen me in the L'Oréal commercial. If I had seen this kind of representation when I was younger, I would have felt like I could take over the world. I also want to see more representation in complexion ranges (bronzes, blushes, highlighters and contours), especially in drugstores.

3.

What is your top beauty tip when it comes to foundation?

Find a foundation you can use without a concealer. If you can find your perfect shade, you’ll get a nice blank canvas without looking like you’re wearing a lot of makeup.

BALANDA ATIS, head of scientific communications for L’Oréal Paris USA, explains the formulation behind the new True Match at a Toronto event; beauty editor LORA GRADY taking in the masterclass; NYMA TANG showing off the shade range.

L’Oréal Paris spokesperson NYMA TANG with her shade of True Match.

By Frank Turco

Elate Beauty is a vegan, cruelty-free and sustainable beauty brand and best of all, Canadian.

Founded in Victoria, B.C. in 2014, Elate seeks to embody a kinder version of the beauty industry, building sustainable, people-oriented and planet-minded practices into every level of their business. Their goals: Embrace one’s own beauty, reduce waste, build confidence, and help create a better world.

The beauty industry is massively wasteful, generating up to 120 billion units of plastics packaging per year — with 70% of that waste going straight to landfill. Elate is leading the way, taking a holistic approach to sustainability that spans their marketing, production, sourcing and packaging.

Elate understands that reducing waste starts with reducing consumption, and invites customers to shop mindfully and minimally. The products shoppers ultimately buy are sold in reusable, recyclable, compostable, plantable and refillable packaging, with materials ranging from glass and water-treated bamboo to home-compostable cases made from sugarcane waste.

Elate has also teamed up with PACT Collective, which collects and processes clean, empty packages, to ensure that all of the company’s

emptied products are recycled responsibly. Elate cosmetics can also be replenished with refills that are available via the company’s online store, or in-store at 200-plus participating retailers.

The company’s products are 100% cruelty-free and vegan — a testament to their belief that cosmetics shouldn’t compromise the health of people, animals, or the planet. Over 75% of those products are also organic; however, in an effort to ensure fair pay and safe environments for their farmers and workers (who often feel pressured to achieve expensive organic certification at the expense of working conditions), they prioritize fair-trade products over organic when necessary — a people-first ethos that underscores their comprehensive approach to ethical beauty. As a result of these practices, the company has earned a coveted BCorp certification, proving they

have attained high standards of accountability and transparency regarding employee benefits, charitable giving, and supply chain practices. Elate’s products are also Leaping Bunny and PETA-certified.

On top of that, Elate donates 2% of their profits — 1% to social initiatives and 1% to environmental initiatives — each and every year, amplifying their impact with daily, monthly and yearly contributions to that year’s selected charity.

Naturally, Elate pours that same attention to quality and detail into their products — nourishing, longwearing formulations that harness the power of natural ingredients to enhance the wearer’s unique beauty. Their aim is to help shoppers create a “capsule beauty ritual” they can trust to carry them through just about any occasion.

Get acquainted with Elate’s most essential products:

Prep Priming Serum ($40)

Made with aloe, this primer is packed with phytonutrients to protect the skin from environmental pollutants, while vegan hyaluronic acid holds 1000x its weight in water, making Prep Primer a drink of water for your skin—literally. Just a few drops will prep your face for foundation or powder, adding staying power and a silky finish.

Prep Priming Serum comes packaged in a refillable glass bottle.

Lip Stick ($25)

This isn’t your typical lip pencil: Made with vitamin E and rice bran oil, it’s moisturizing and long-wearing on even the driest lips. Use it as a lip liner or crayon.

The Lip Stick is packaged in a pencil made of sustainable PEFC certified California cedarwood, with a compostable lid made from cornderived materials.

Blush Balm ($25)

Available in a range of hues, Blush Balm marries hydration with protection from environmental pollutants. Made with evening primrose oil — a healing ingredient for acne, eczema and wrinkles — Blush Balm is packed with essential fatty acids. Plus, bamboo stem extract enhances skin elasticity and suppleness. This creamy formula can also be used as lip or eye colour.

Blush Balm can be added to Elate’s palettes, or kept in the included fullycompostable compact packaging.

Essential Mascara ($30)

Created for even the most sensitive eyes, this water-resistant and sweatresistant formula helps your mascara stay put, even when you’re on the go. Made with organic white tea, it’s packed with antioxidants for healthier, stronger lashes.

Elate’s Essential Mascara comes packaged in a recycled glass tube.

Bamboo Palettes

These water-treated bamboo palettes are available in three sizes — Essential ($21), Capsule ($25) and Pro ($30) — to hold your Elate cosmetics (or any metal pan you like).

Elate also offers “Perfectly Imperfect” palettes with slight cosmetic damage at a discounted price, further eliminating waste from the production process.

Créme Concealer ($21)

This full-coverage, two-in-one concealer and illuminator also heals and conceals blemishes, thanks to anti-inflammatory ingredients like evening primrose oil. Using a blending brush, retouch acne and scars, or lightly pat under eyes with a finger tip, then set with powder.

Créme Concealer can be carried in Elate’s palettes, or in the included fullycompostable compact packaging.

Pressed Eyecolour ($14)

Made for every skin type, Pressed EyeColour absorbs oil for a lowcrease, high-performance colour. These long-wearing shadows can be used wet or dry.

These shadows can be used in Elate’s palettes, or in the included fully-compostable compact packaging.

ABOUT ELATE BEAUTY

Creme Eyecolours ($25)

New shades launching in April! Weightless, blendable, effortless — this long-wearing creme to powder eyeshadow doesn't budge throughout the day. Blend for a soft finish or build it up for a bold look that stays put.

These shadows come packaged in a recyclable glass vial with a compostable bamboo and recyclable plastic applicator.

ELATE was born from founder Melodie Reynolds’ penchant for kindness — for ourselves, each other, and our planet. Disheartened by some of the unsustainable practices of the industry, Melodie envisioned a different future — one without shame-based marketing or singleuse packaging. She founded Elate in 2014 on a mission: To redefine what "low waste" looks like in the cosmetics industry.

Elate incorporates ethical practices at every step of the process, using exclusively vegan ingredients, prioritizing fair-trade sourcing, and ensuring that over 75% of their products are organic. As a result, the company's products are both Leaping Bunny and PETA-certified. Equally rigorous is Elate’s commitment to sustainable packaging: Empty packages can be reused, homerecycled, planted, composted, refilled, or sent to Elate partner organization PACT Collective for recycling.

Elate is the rare brand that identifies overconsumption as one of the largest drivers of ecological destruction, and encourages their customers to shop mindfully and minimally, via responsible marketing materials that illustrate a broad range of human diversity.

As a result of these eco-conscious and ethical practices, the company has earned a coveted BCorp certification, proving that they have attained high standards of accountability and transparency on employee benefits, charitable giving, and supply chain practices.

Bright Idea

By Lora Grady

As beauty lovers become more educated and invested in ingredient lists, one superstar vitamin is taking over the skincare aisles: Niacinamide is having a moment. Vogue named niacinamide the “It” skincare ingredient of last year and over the last five years, internet searches for “niacinamide moisturizer” went up by 1,900 percent. Also known as vitamin B3, niacinamide is popular for its hydrating, brightening and calming properties.

“Niacinamide is a powerhouse ingredient,” says Dr. Malika Ladha, a double-board certified and cosmetic fellowship-trained dermatologist and medical director of SpaMedica in Yorkville, Toronto. The gentle ingredient is super versatile and boasts many benefits, from improving

MULTITASKING MAGIC

uneven skin tone, minimizing the appearance of pores, reducing dullness and decreasing fine lines to decreasing water loss for more hydrated skin. Even better, it’s suitable for all skin types, including those with sensitive skin, acne and/or rosacea, and it plays nice with other active ingredients, including antioxidants, retinol and alpha-hydroxy acids.

Bestselling brand Charlotte Tilbury has harnessed the power of niacinamide in many product formulas, including the new Magic Hydrator Mist and Magic Water Cream. “Niacinamide is one of our favourite skincare ingredients to help calm the look of skin and smooth skin texture,” says Sofia Tilbury, global brand muse and artistry director at Charlotte Tilbury Beauty. “Charlotte [Tilbury] calls it a ‘bootcamp for your

pores.’” Niacinamide is particularly loved by oily skin types for how it helps reduce the look of pores and unwanted shine, adds Jonathan Reynolds, Charlotte Tilbury Beauty’s director of scientific development. Sofia Tilbury uses niacinamide in her own routine, applying the Magic Hydrator Mist over makeup and throughout the day “for an extra shot of niacinamide-infused goodness that helps refresh, hydrate and re-energize the skin.”

Dr. Ladha says there are many ways to incorporate niacinamide into your own skincare routine since it’s found in serums, creams, cleansers, sunscreens and foundation. It can be applied at any time of the day, and Dr. Ladha says you should start to notice changes within two to four weeks.

Formulated with two percent niacinamide and kale, this sheet mask hydrates and rebalances dry and oily patches in five minutes.

This lightweight gel cream, made with ceramides, niacinamide and green tea, moisturizes skin while reducing redness.

BYOMA Moisturizing

Inspired by the oxygen facial, this mist uses hyaluronic acid and niacinamide to hydrate skin and leave it looking radiant.

CHARLOTTE TILBURY Magic Hydrator Mist, $58, at CharlotteTilbury.com.

How NIACINAMIDE can help solve common complexion woes.

Gel Cream, $18.99, at Shoppers Drug Mart.

GARNIER Green Labs Balancing Serum Mask, $3.34, at mass-market retailers.

60 Years of Inspiration, Innovation, and Impact:

The Mary Kay Cosmetics Story

By Frank Turco

She truly was a trailblazing entrepreneur, and her lasting legacy has made her an icon

Today, Mary Kay is one of the largest direct sellers of skin care and colour cosmetics in the world. The company remains privately owned and is now a multibilliondollar enterprise with millions of independent beauty consultants selling its products in nearly 40 countries around the world.

Following in the footsteps of his grandmother, Mary Kay Ash and his father Richard Rogers, Ryan Rogers is now the third generation of Mary Kay family members to lead this great company.

THE PRODUCTS

Consumers who use any of Mary Kay’s products are among the most loyal in the world because Mary Kay® products are safe, effective and deliver beautiful benefits customers want.

Their products go through an extensive process before launch. Mary Kay conducts 500,000 tests a year for safety, quality, and performance and holds more than 1,600 global patents.

“What many people don’t know is that our products are made in our own $100 million-dollar, state-of-the art global manufacturing and research facility,” says Lynda Rose, General Manager.

From innovative skincare to on-trend colour cosmetics, nutritional supplements and pampering body care, Mary Kay has hundreds of innovative products in its portfolio, many which have garnered industry and media awards and recognition.

IMPACTING CHANGE BEYOND BEAUTY PRODUCTS

Although beauty products are what they sell, Mary Kay understands that being part of a company that’s committed to making impactful change in their communities is just as important.

Every year, the company donates $100,000 to Look Good Feel Better®, which helps hundreds of people participate in a vital workshop experience designed to help people battling cancer look and feel their best.

Mary Kay Cosmetics Ltd. is one of the largest supporters of this program, reaching far beyond just monetary contributions. The company has donated products for their patient kits since the program’s inception in 1993, and their distribution centre volunteers to assemble and ship the kits across the country.

General Manager Lynda Rose is the first female Chair of the Board of Directors – and 60% of the workshop volunteers are Mary Kay Independent Beauty Consultants.

The company also has an annual Shelter Grant Program that has donated millions of dollars to shelters across Canada to help make safer communities for women and children, giving them tools to rebuild their lives.

Globally, the company strives to protect the environment by planting more than 1 million trees, powering our global headquarters and manufacturing with 100% renewable energy, and achieving zero landfill site status in our global manufacturing facility. “In Canada, I’m proud to share that we divert nearly 94% of all our end product waste from landfill,” says Rose.

THEN. NOW. ALWAYS.

As the Canadian headquarters heads into their 45th anniversary, the company looks forward to a future where its timeless principles will live on in the millions of people who define success on their terms, by continuing to create products that help them feel confident, and by continuing to build a transformative and sustainable future that will make a real, lasting difference.

“Mary Kay Cosmetics Ltd. is celebrating 45 years this year, and 60 years globally. Few companies can speak of a rich heritage like Mary Kay. The drive and business acumen of our dynamic founder Mary Kay Ash, combined with her desire to help people define success on their terms, led to the development of a company that has grown into one of the most recognized beauty brands in the world. I’m proud to be a part of its legacy today, tomorrow, and beyond,” adds Rose.

NEOSTRATA ADVANCING THE SCIENCE OF SKIN RENEWAL

It was 1974 when founders discovered the benefits of Alpha Hydroxy Acids (AHAs) when the brand was born.

For over 40 years, the NeoStrata brand has continued to deepen its understanding and expertise in skin renewing acids through the discovery of technologies that help to promote skin’s natural renewal processes with ingredients such as Polyhydroxy Acids and Glucosamine.

Building on a foundation of the benefits of acids in improving overall skin quality and health, the brand is focused on delivering solutions that address

THE NEOSTRATA JOURNEY

multiple biological pathways associated with skin discolouration and sign of skin aging.

PIONEERS OF A DERMATOLOGIST BORN BRAND

NeoStrata brand founders are pioneers of the benefits of skin renewing acids and have revolutionized the skincare industry. With over 40 years experience advancing the science of skin renewal, NeoStrata created their first product line with the hopes of helping people with the intolerable disease, ichthyosis (dry, thickened, scaly skin).

NeoStrata empowers people with different skin tones to be in control of various forms of skin discolouration. The science behind the brand is made up of formulations that are tailored to meet specific discolouration and aging concerns by focusing on 3 key objectives:

COMBAT – protect the skin.

RENEW - stimulate skin renewal.

TARGET - target melanin production and transfer the skin’s supportive matrix to inhibit pathways that lead to discolouration and visible signs of aging.

NeoStrata products correct multiple types of visible

discolouration through skin renewal and gradually reveal fresh layers.

DELIVERING UNSURPASSED RESULTS WITH CLINICAL STUDIES

NeoStrata publishes in peer reviewed journals and presents at leading conferences. Additionally, Neo Strate provides clinical studies with visible proof –unretouched “before and after” photos. NeoStrata tests products in regimen studies and is Inclusive of a range of ethnicities and Fitzpatrick types.

JOINED THE J & J FAMILY OF BRANDS.

THE BRAND WAS INTRODUCED AS ONE OF THE FIRST BRANDS DISPENSED BY PHYSICIANS.

Rebound Sculpting Cream

2.5x

Blue Monarch

By Frank Turco

THE REALIZATION

It all started from the realization that so many of her friends and family were putting things on their skin and not realizing the potentially harmful impact. Over 60% of what is put on our skin is absorbed into our bloodstream and not all of it is necessarily healthy for us. That was a very scary realization for founder Mojgan Anvari-Brumby, so she threw all the products she was using at that time away and started over.

Originally from Persia, Mojgan referred to things her mom and grandmom used to use for her health. “Grandma had a remedy for everything – that was her thing.” Says Mojgan.” She would mix different ingredients and always said try this first, if it doesn’t work head to the doctor – almost all of the time they worked.” Mojgan growing up was a tom boy and loved climbing trees, and as such would have scratches all over her arms and legs. She recalls putting her hands in bags with some mixture that her grandma made, she would go to bed and when she awoke, the scars were gone – it was clearly a natural formula that worked.

INGREDIENTS THAT WORK

Some of the ingredients that her grandmother used were quite simple. For example, raspberry seed oil is a natural SPF and even though not necessarily FDA approved, it works.

Mojgan spent much time learning about the herbs as even herbs have side effects, she buried herself with the information on herbs, oils and minerals. Everything that she started mixing and creating, was being given to friends and family members to help with their issues, and all came back for more. And she was mixing

everything in her own kitchen, not a lab. One family member, her godson, had bad reactions to everything. Mojgan created a cream for him, and it worked. It was extremely calming for him.

All her ingredients are 100% natural – nothing that in any way would affect anyone’s health.

Today, Mojgan’s company has chemists and works out of a lab, but she continues to do self testing – “my skin is normal to dry and react immediately to things, so I test on myself.”

Her background is in business law – not chemistry, science, or anything one would think would be a fit for this industry. Her sister encouraged her to turn it into a business and after learning a lot, she did just that and Blue Monarch was born. The first export country was Canada, but she entered this market

with much research. The market data she was able to garner informed her that Canadian consumers prefer natural and clean products. With that, Mojgan formed a partnership with ParsaWellness in Vancouver, BC who distributes the products in Canada.

THE VOICE OF OUR CUSTOMERS

“We have a skincare questionnaire on our site because it is critical for us to know what customers want and need in their skincare.” adds Mojgan. The conversion rate on that survey is 99% of website visitors.

Her survey informed her that women aged 35 and up are concerned about dark spots. Wrinkles and crows’ feet were secondary. “The survey responses for sensitive skin were overwhelming – over 90% claim their skin type is sensitive.” So, Mojgan created an important first step – a cleanser.

The cleanser she created is a gentle facial cleanser, gentle and does not strip your skin from natural oils. The cleanser comes with a silk sea sponge, which has antimicrobial characteristics. The cleanser is packaged in a glass bottle which is 100% recyclable. And she is currently working on a refillable solution but wants to ensure that all components are sustainable before launch. Blue Monarch offers a full money back guarantee and there have been zero returns for the cleanser. The cleanser with sponge is available through the parsa wellness site.

“The feedback we get from our customers is our biggest reward. And all our customers are repeat customers.”

THE PRODUCTS

The collection offers a balancing toner; a face mist which is travel friendly so great to use during a longhaul flight; the cleanser; serums which make skin gorgeous inside and out as it is packed with vitamins.

“I believe we need to dazzle the skin – give it a boost so we created a range of masks. The monarch mask brightens the skin in a blink” adds Mojgan. “15 minutes is all it takes to make your skin look brighter”.

“Our Blue Monarch mist takes all the dirt off, so the real skin color is revealed. Along with that, pimples and scars are gone too. Our Regenerating mask which is ideal for maturing skin has turmeric essence ingredients within. Before and after photos show a visible difference after one use which is incredible.”

Blue Monarch’s Purifying mask is made with wild rice as the main ingredient and blueberry juice.

Mojgan shared that customers have been asking for a red lipstick from her. Mojgan believes that with good skin all you need is your red lipstick. Blue Monarch will be launching an all-natural lipstick in several months where beet root offers the colour. “There is absolutely nothing harmful in it and best of all, lips feel so good when you put it on.”

As for the name Blue Monarch, Mojgan spent many years living in Montecito California where Blue Monarch butterflies were everywhere, so it was a natural that when she founded the brand and needed a name, Blue Monarch was the first name that came to mind.

A Harmony for the Oceans, Your Skin, and the Earth

Our Gentle Facial Cleanser is a truly unique product designed with utmost care for your skin and the planet we call home. With a special addition - an antimicrobial Silk Sea sponge - this set is a game-changer in skincare.

The cleanser boasts an exceptional blend of strength and gentleness, effectively removing all traces of pollution and makeup without compromising your skin’s natural oils. Its versatility makes it suitable for all skin types, especially those with sensitive and extremely sensitive skin.

Protecting the oceans, being kind to your skin, and preserving our planet is not just a slogan; it’s a way of life with our Gentle Facial Cleanser

The Silk Sea Sponge is a testament to our commitment to sustainability. Sourced from self-regenerating oceanic plant life, it ensures gentle exfoliation for your skin while being reusable and antimicrobial. By using the sponge, you’ll require less product and water during the cleansing process, making it eco-friendly and efficient.

To further align with our eco-conscious approach, the Gentle Facial Cleanser is housed in a glass bottle, ensuring both the bottle and box are entirely recyclable, contributing to a healthier planet.

Embrace a skincare routine that not only nourishes your skin but also demonstrates kindness to our oceans and Mother Earth. Try our Gentle Facial Cleanser and experience a skincare journey that harmonizes beauty, nature, and sustainability.

2023 Beauty’s Best Awards Finalists

BEST PRODUCTS

Best Luxury Fragrance

Tory Burch Essence of Dreams [Shiseido Canada]

Tom Ford Cherry Smoke Eau de Parfum [Estée Lauder Companies]

Chanel Paris Paris Eau de Toilette [Chanel Canada]

724 Eau de Parfum Maison Francis Kurkdjian [Maison Francis Kurdjian]

Best Women’s Fragrance - Full Market

Narcisco Rodrigues For Her Musc Noir Rose [Shiseido Canada]

Burberry Her Elixir [Coty Canada]

Gucci Flora Gorgeous Jasmine [Coty Canada]

Christian Dior J’Adore Eau de Parfum [Parfums Christian Dior]

Paco Robanne FAME Eau de Parfum [PUIG]

Best Men’s Fragrance - Full Market Burberry HERO Eau de Parfum [Coty Canada]

Paco Robanne 1 Million Elixir [PUIG]

Best Skincare - Luxe Creme de la Mer [Estée Lauder Companies]

Sisley Paris - All Day All Year [Sisley Paris]

La Prairie Skin Caviar Harmony [La Prairie]

Best Skincare - Prestige

Clarins Super Restorative Day Cream [Clarins Canada]

Elizabeth Arden Prevage Anti-Aging

Serum 2.0 [Elizabeth Arden Canada]

Chanel No1 Revitalizing Serum [Chanel Canada]

Guerlain Abielle Royale Advanced Youth Watery Oil [LVMH - Guerlain] Vichy Liftactiv B3 Anti-Dark Spot Serum [L'Oréal]

Best Skincare - Full Market J&J Neutrogena Hydro Boost Niacinamide Serum [Johnson & Johnson/Kenvue]

Aveeno Calm & Restore Oat Gel Moisturizer [Golin]

Aveeno Daily Moisturizer Day Cream [Golin]

Elizabeth Arden Advanced Light Ceramide Capsules [Elizabeth Arden Canada]

Marcelle The Essential Moisturizer Cream [Groupe Marcelle]

Best Derm Skincare

Reversa Radiance-C Concentrate [Dermtek Pharma Inc.]

Reversa BIOmimetik Regenerative Serum [Dermtek Pharma Inc.]

Nuxe Merveillance Lift Powdery Cream [Prestilux]

Jouviance Plump & Go [Sosen Inc.] Jouviance Lift Yeux [Sosen Inc.]

Best Sun/Body Care

Darphin Intra Lightweight Shield

Broad Spectrum [Estée Lauder Companies]

Dermalogica Porescreen SPF 40 [Dermologica Canada]

Uriage Cleansing Oil [Prestilux]

Shiseido Urban Environment Oil-Free Sunscreen [Shiseido Canada]

Best Makeup - Prestige Hermes Plein Air [Hermes]

DIOR Forever Foundation [LVMHDIOR]

Clarins Lip Comfort Oil [Clarins Canada]

Guerlain Terracotta Le Teint Foundation 2N [LVMH - Guerlain]

Lancôme Lash Idole Mascara [L'Oréal]

Benefit Fluff Up Brow Wax [LVMHBenefit]

Best Makeup - Full Market

Rimmel Multi Tasker Concealer [Coty Canada]

Revlon Colorstay Suede Ink Lipstick [Elizabeth Arden Canada]

E.L.F. Cosmetics Halo Glow Beauty Wand [E.L.F. Cosmetics Inc.]

Marcelle Lip Loving Color & Caring Oil In Stick [Groupe Marcelle]

QUO Beauty Cheek and Lip Multistick [Shoppers Drug Mart]

QUO Beauty Gloss Over Stick [Shoppers Drug Mart]

Best Clean Beauty

Artistry Skin Nutrition Vitamin C+HA3

Daily Serum [Amway Canada Corp]

Reversa Hydra-Minéral Concentrate [Dermtek Pharma Inc.]

SVR Ampoule C Anti-Ox [Prestilux]

Best Hair

Just for Men Hair/Beard Color [Combe]

Drunk Elephant Hair Care Set: MegaShampoo, Leave-In Conditioner and Masker [Shiseido Canada]

BEST PEOPLE

Drug Store Team

Shoppers Drug Mart, #2005, Dieppe NB

Shoppers Drug Mart, #181, Dieppe NB

Shoppers Drug Mart, #140, New Glasgow NS

Rexall, #943, Toronto ON

Department or Specialty Store Team

Holt Renfrew, Vancouver BC

Holt Renfrew, Calgary AB

Hudson’s Bay, Shiseido Counter, Richmond BC

Hudson’s Bay, Christian Dior Counter, Richmond BC

Lifetime Achievement Award: Drug, Department or Specialty Store

Barb Jackson, Shoppers Drug Mart, New Glasgow NS

Judy Belanger, Hudson’s Bay, Elizabeth Arden Counter, Cambridge ON

Fiona McGrath, Shoppers Drug Mart, Saint Johns NB

Lisa Dirocco, Hudson’s Bay, Clinique Counter, Kingston ON

Odette Newton, Rexall, Orleans ON

Rookie of the Year: Drug, Department or Specialty Store

Elli Munro, Shoppers Drug Mart, Dieppe NB

Karen Toledo, Shoppers Drug Mart, Dieppe NB

Suyanne Alves, Holt Renfrew, Givenchy Counter, Calgary AB

Lulu Wang, HBC Sunridge, Lancome Counter, Calgary AB

Maggie Melvin, Shoppers Drug Mart, Halifax NS

Dermo Cosmetic Expert

Megan Robertson, Shoppers Drug Mart, Moncton NB

Janet Morley, Shoppers Drug Mart, Truro NS

Kim Glover, Shoppers Drug Mart, Hamilton ON Rachel Seamans, Shoppers Drug Mart, Dieppe NB

Tania Kotyk, Shoppers Drug Mart, Dieppe NB

Peer Nominated: Drug, Department or Specialty Store

Shayne Fukala, Shoppers Drug Mart, Dieppe NB

Cindy Liu, Holt Renfrew Estée Lauder Counter, Calgary AB

Allison Bungay, Shoppers Drug Mart, Dartmouth NS

Jennifer Cornish, Shoppers Drug Mart, Gander NFLD

Mercedis Joudrey, Shoppers Drug Mart, Bridgewater NS

Silvana Al Ayess, La Baie, Guerlain Comptoir, Montreal QC Solange Soovadjian, La Baie, Elizabeth Arden Comptoir, Montreal QC

Retailer/Vendor Nominated: Drug, Department or Specialty Store

Amber Rappe, Next Generation

Beauty Boutique, Halifax NS

Allison Bungay, Shoppers Drug Mart, Dartmouth NS

Lala Chen, Hudson’s Bay, Estée Lauder Counter, Richmond BC

Vivian Lok, Hudson’s Bay, Chanel Counter, Richmond BC

Brenda Kerr, Bay Penn Centre

Lancôme Counter, St. Catherine’s ON

Fragrance Advisor/Demonstrator

Jennifer Kerr, Holt Renfrew, Hermes Counter, Calgary AB

Milica Erceg, Hudson’s Bay, Elizabeth Arden Counter, Burlington ON Andrea Cook, Hudson’s Bay, London ON

Josephine Freeman, Hudson’s Bay, Pickering ON

Zina Khazaal, Hudson’s Bay, Willowdale ON

Trainer

Jacquie Hutchinson, NeoStrata

Kim Williams, Lancôme

Maude Langevin, Clarins Canada

Sales Representative

Carol Rotterman, Clarins Canada, Laval QC

Tracie MacIsaac, L'Oréal, Hudson’s Bay Company, Calgary AB

Francine Phillips, Shiseido Canada, Markham ON

Stephanie Bien, Sephora and Shoppers Drug Mart, Benefit Representative, Winnipeg MB

by Jouviance makes in pharmacies!

Plump&Go, the new lip product of the moment, shelves just in time for spring. This new nutri-plumping anti-aging treatment for the lips. A synergy of active spheres, SW-7 and Maxilip and Volulip peptides, while a complex of mango butter, shea butter

A launch operation is set up through various retailers a team of representatives and demonstrators, travels balm in the hands of cosmeticians and make them in the Jouviance colors, the squad’s mission was shaped accessories and giant Plump&Go were on

de Jouviance fait son

entrée

Plump&Go, la nouveauté lèvres du moment, fait juste à temps pour le printemps. Ce nouveau baume intensif anti-âge pour les lèvres. Une synergie d’ingrédients hyaluronique, SW-7 et des peptides Maxilip et Volulip, apparence plus charnue, tandis qu’un karité et vitamine

Une opération de lancement est du Canada. L’escouade Plump&Go, démonstratrices, traverse le pays le baume Plump&Go, et faire d’elles aux couleurs de Jouviance, l’escouade nouvelle dans les pharmacies. Accessoires géants étaient de la partie afin de

Grâce à cette initiative amusante, les des sommets et ce lancement est prometteur leur accueil pendant cette opération et pour

GO makes its debut pharmacies!

moment, makes its way onto pharmacy nutri-plumping balm acts as an intensive active ingredients, such as hyaluronic acid increases lip volume for a fuller appearance, butter and vitamin E nourishes and repairs lips.

retailers across Canada. The Plump&Go Squad, travels across the country to put the Plump&Go them ambassadors of this new product. Dressed was to spread the good news in pharmacies. Lipon hand to celebrate the brand’s newest addition.

PLUMP&GO

entrée en pharmacie !

fait sa place sur les tablettes des pharmacies baume nutri-repulpant agit à titre de traitement d’ingrédients actifs, tels que des sphères d’acide Volulip, augmente le volume des lèvres pour une qu’un complexe de beurre de mangue, beurre de vitamine E nourrit et répare les lèvres.

mise en place à travers les différents détaillants Plump&Go, une équipe composée de représentes et pays pour mettre entre les mains des cosméticiennes d’elles les ambassadrices de cette nouveauté. Vêtue l’escouade avait pour mission de répandre la bonne Accessoires en forme de lèvres et Plump&Go célébrer la toute nouvelle addition à la marque. les résultats sont probants : les ventes ont atteint prometteur ! Merci à toutes les cosméticiennes pour pour leur accompagnement sur ce lancement.

Soyons Sublimes !

INTRODUISANT

Vânia Aguiar

Notre rédactrice beauté partage les tendances de la nouvelle saison

“ Les tendances dictent un automne lumineux. Des couleurs pastels, on en aura donc plein les yeux et nos sourcils seront soignés en toute beauté. On s’amusera aussi à se colorer la bouche. Notre teint, lui, s’affichera au naturel ! “

AU PALMARÈS des maquillages les plus inspirants de cet automne se trouvent les fards à paupières avec une touche irisée voire givrée pour illuminer le regard, les pastels pâles et poétiques pour souligner l’œil au ras des cils inférieurs ou encore des couleurs faciles à porter de façon chic et subtile. Les liners étirés ou encore appliqués en neo smoky grunge auront la cote tandis que l’épiderme du visage sera le plus naturel possible.

Pour s’approprier les nouveaux codes maquillage, maîtriser toutes les ficelles de la beauté d’après-été et jouer avec les teintes et les textures comme une pro, voici les produits qui sublimeront les minois.

DE GUERLAIN Ombres à paupières G, nuance Undressed Brown, 99 $, disponible aux comptoirs Guerlain

DE STILA Traceur Liquide Stay All day Muted-Neon, en edition limitée, 31 $, disponible à Pharmaprix

DE BOBBI BROWN Poudre Pressée enrichie de Vitamine B5, 63 $, disponible à Sephora

D’ATTITUDE Illuminateur en bâton, nuance Golden Rose, 30 $ les 8,5 g, disponible sur attitudeliving.com

DE L’ORÉAL PARIS Mascara à sourcils Infallible 24h, 16,99 $, disponible en pharmacie

DE CHANEL Les 4 Ombres

Byzance en édition limitée, nuance Parure Cristal, 89 $, disponible aux comptoirs Chanel

DE QUO Fard à Joues nuance Pink Passion, 14 $, disponible à Pharmaprix

DE CLARINS Rouge à lèvres Joli Rouge, 42 $, disponible aux comptoirs Clarins

DE CHANEL Fard à Joues collection Douceur d’Équinoxe, nuance Beige Rosé et Mauve, 90 $, disponible aux comptoirs Chanel

DE COVERGIRL Mascara

Lash Blast Cleantopia, 14,99 $, disponible en pharmacie

D’ESTÉE LAUDER Perfecteur de sourcils Brow Perfect 3D all-in-one Styler, 42 $, disponible aux comptoirs Estée Lauder

DE PUPA MILANO Poudre

Wonder Me nuance Ivoire, 37 $, disponible à Pharmaprix

DE CHARLOTTE TILBURY Brillant à lèvres Pillow Talk Airbrush Flawless Lip Blur medium, 44 $, disponible sur charlottetilbury.com

DE FENTY BEAUTY Fard à joues en Crème Cheeks Out Freestyle, 32 $, disponible à Sephora

D’ANNABELLE Crayon Khôl Vegan et sans cruauté, nuance caribean blue, 6,95 $, disponible en pharmacie

DE BENEFIT Mascara FanFest, 38 $, disponible à Pharmaprix

D’YSL Rouge Volupté Candy Glaze, 52 $, disponible à Sephora

Tendances enTête

IL N’Y A RIEN de plus intemporel qu’un chic chignon bien lisse et serré au bas de la nuque. Gominé et très plaqué, ce classique pourra également cet automne se terminer en queue de cheval bien lisse. Parallèlement, il y aura recrudescence des cheveux en bataille ou accessoirisés soit avec des bijoux fins mais utilisés en grand nombre, soit avec des bandeaux XXL ou une simple pince retenant la chevelure. Les brushings lisses ou texturés auront aussi la cote de

même que la coupe ultra courte revenue en force. Peu importe la mise en plis choisie, l’important sera d’y mettre sa propre touche. Alors, on injecte à la matière du volume et de la brillance.

Pour ce faire, le rayon des produits capillaires propose une foule de nouveautés, tant pour le lavage que pour le soin ou encore pour l’entretien des tifs.

J’ai testé nombre de ces petites merveilles et c’est avec un vif plaisir que je m’apprête ici à vous décrire mes produits préférés. Alors, attachés, coiffés, décoiffés, lisses ou frisés, adoptez l’un de ces soins et, cheveux au vent, faites tourner les têtes !

DE FUNCTION OF BEAUTY Soins anti-frizz élimine le frisottis, 4,99 $ les 2 unités, disponible à Pharmaprix

DE NEXXUS Masque

intensément hydratant

Humectress Ultimate Moisture, 7,79 $ les 43 g, disponible en pharmacie

D’AVEDA Sérum de nuit

revitalisant hydratation à base de nutrients Nutriplenish, 68 $ les 100 ml, disponible en salon

DE KÉRASTASE Sérum

Nutritive pour le cuir chevelu

Nutri-Supplement, 95 $ les 90 ml, disponible en salon

DE BIOLAGE Lotion pour brushing Hydra Source, 29 $ les 150 ml, disponible en salon

DE GARNIER FRUCTIS Soin de rinçage lamellaire en verre Sleek

150 ml, disponible à Mat & Max

Notes Stimulantes

EAU FÉMININ

DE MARC JACOBS Capsules de Parfum Daisy Drops Daisy So Fresh, 36 $, disponible à Pharmaprix

DE CACHAREL Eau de Parfum Yes I am Bloom Up!, 89 $ les 50 ml, disponible à Jean-Coutu

DE JEAN PAUL GAULTIER Eau de Parfum Divine, 192 $ les 100 ml, disponible à Pharmaprix

DE CHANEL Eau de Parfum Chance Eau Fraîche, 206 $ les 100 ml, disponible aux comptoirs Chanel

DE DIOR Eau de Parfum J’Adore L’Or, 220 $ les 100 ml, disponible aux comptoirs Dior

DE GUERLAIN Eau de Parfum Tobacco Honey, collections L’Art & La Matière, 470 $ les 100 ml, disponible aux comptoirs Guerlain

EN MATIÈRE DE PARFUMS, il existe deux principaux types de consommatrices : celles qui restent fidèles à leur fragrance fétiche peu importe le temps qui passe et celles qui aiment en changer selon le temps qu’il fait et même leur humeur du jour. Il faut dire que les grandes maisons de parfum concoctent à chaque changement de saison des créations nouvelles ou revisitées qui ont tout pour charmer. Succomber au ravissement de la découverte et choisir un sillage merveilleux pour imprimer sur son passage l’esprit de la saison, cela charmera à coup sûr les nez les plus fins !

L’automne, c’est un peu beaucoup un entre-deux puisque les températures baissent mais restent agréables, la lumière du soleil perd doucement en intensité et en chaleur mais en demeurant fabuleuse et, surtout, les paysages jouent les camaïeux richement colorés. Sans tomber déjà dans les notes intenses propres à l’hiver, à la rentrée, des fleurs plus corsées et soutenues se révèlent dans les flacons, les muscs reviennent en note de fond pour des sillages plus marqués. Les boisés se taillent eux aussi une place de choix parmi les effluves choyés de la saison. Ces jus ont en commun d’être réconfortants, chaleureux et stimulants.

Voici une excursion sur la planète parfums pour sélectionner un très joli éventail de plaisirs olfactifs, des senteurs riches et enveloppantes nous gratifiant de notes olfactives des plus sensuelles.

DE DOLCE & GABANNA Eau de Parfum Devotion, 160 $ les 50 ml, disponible à Pharmaprix

D’AERIN Eau de Parfum Rose de Grasse Rouge, 312 $ les 50 ml, disponible à Holt Renfrew Ogilvy

DE NARCISO RODRIGUEZ Eau de Parfum All of Me, 190 $ les 90 ml, disponible à La Baie

DE PACO RABANNE Eau de Parfum FAME Parfum, 188 $ les 80 ml, disponible à La Baie

DE BURBERRY Eau de Parfum Goddess, 185 $ les 100 ml, disponible à Pharmaprix

DE GUCCI Eau de Parfum Gucci Flora Gorgeous Magnolia, 206 $ les 100 ml, disponible à Sephora

DE GUERLAIN Eau de Parfum Shalimar Millésime Iris, 150 $ les 50 ml, disponible aux comptoirs Guerlain

DE CHRISTIAN DIOR Eau de Parfum Dioriviera, collection Privée, 470 $ les 125 ml, disponible aux comptoirs Dior

EAU MASCULIN

DE PACO RABANNE Eau de Parfum

Phantom, 158 $ les 100 ml, disponible à La Baie disponible à Pharmaprix

DE JEAN PAUL GAULTIER Eau de Parfum Le Male Elixir, 168 $ les 125 ml, disponible à Pharmaprix

D’YSL Eau de Parfum MYLSF, 175 $ les 100 ml, disponible à La Baie

DE CAROLINE HERRERA Eau de Parfum Bad Boy Cobalt, 158 $ les 100 ml, disponible à Jean Coutu

LAISSEZ-MOI VOUS RACONTER la jolie histoire de la marque Aveda, spécialisée dans les cosmétiques, les parfums et les produits de soins capillaires.

Né en Autriche en 1941 d'une mère phytothérapeute et d'un père cordonnier, Horst Rechelbacher a commencé à travailler en salon de coiffure à l'âge de 14 ans. Son talent naturel l’a mené, dès ses 17 ans, à intégrer un prestigieux salon de Rome comme styliste de vedettes internationales. Et quand, à 20 ans, il gagne le Championnat d'Europe de la coiffure, voilà sa jeune carrière propulsée partout en Europe et jusqu’aux États-Unis.

C’est ainsi que Horst se retrouve bientôt à Minneapolis, au Minnesota, où, victime d’un chauffeur ivre, il est miraculeusement rescapé. Convaincu plus que jamais de sa

AVEDA, LA BEAUTÉ AU CŒUR DE

LA NATURE !

Par Vânia Aguiar

bonne étoile, il y ouvre son propre salon, Horst & Friends. Le succès est retentissant et le styliste entrepreneur fondera par la suite plusieurs salons tout au long de sa vingtaine.

À la veille de ses 30 ans, Horst décide de prendre sa retraite et, en 1970, il se rend en Inde, où il entreprend d’intégrer l’ayurveda à son mode de vie. Apprivoisé à une pensée holistique, il acquiert la conviction que la beauté individuelle est directement reliée à la beauté du monde.

Et c’est avec cette idée en tête que l’artiste coiffeur bientôt sorti de sa retraite devient le précurseur de la clean beauty, une cosmétique saine qui évoque naturalité des formules, transparence et écoresponsabilité ! Les idées de Horst allaient révolutionner l'industrie de la beauté, l’amenant

à opter pour des ingrédients biologiques et la création de produits résolument plus respectueux de la nature. Et Aveda est née !

Pionnier de la beauté holistique et champion de la responsabilité environnementale, une approche très avant-gardiste à l’époque, Horst prône ouvertement l'équilibre et l'harmonie, sur les plans tant collectif qu’individuel.

La marque Aveda est aujourd’hui internationalement reconnue et est grandement appréciée de sa clientèle. Le cœur de chaque expérience Aveda est imprégné des parfums de la nature. Créés dans l’Aveda Aroma Lab, les produits pure-fume ™ sont des mélanges botaniques d'extraits de fleurs et de plantes distillés ayant pour vocation de combler les sens.

Dans chacun des 500 produits de la marque Aveda, la beauté rime avec bien-être et environnement. Très engagée, l’entreprise lutte pour la protection de l’eau, a à cœur la fabrication responsable et propose des emballages constitués de matériaux recyclés à 100 %. Tout comme son créateur l’a toujours voulu, Aveda prend soin de notre planète et se fait un point d’honneur d’être un exemple d’initiative et de responsabilité en matière d’environnement. On peut dire qu’elle choisit d’embellir sans rien détruire !

D’AVEDA TRAITEMENT EXFOLIANT pour le cuir chevelu Scalp Solutions, 67 $ les 150 ml, disponible en salon et aux boutiques Aveda

D’AVEDA SHAMPOOING

EQUILIBRANT SCALP SOLUTIONS, 49 $ les 200 ml, disponible en salon et aux boutiques Aveda

D’AVEDA APRÈS-SHAMPOOING

REVIGORANT SCALP SOLUTIONS, 56 $ les 200 ml, disponible en salon et aux boutiques Aveda

D’AVEDA BROSSE À MASSAGE STIMULANTE SCALP SOLUTIONS, 45 $, disponible en salon et aux boutiques Aveda

sion Infu

Ce sérum léger est conçu pour améliorer le tonus de la peau, lisser les rides et minimiser les signes de stress et de fatigue. Il apporte un effet raffermissant et liftant.

96% d'ingrédients d'origine naturelle

Thé Matcha Bio

Possède des bienfaits nourrissant et lissant.

Acmella Oleracea

Plante qui a la capacité extraordinaire de détendre instantanément la peau avec un effet lifting naturel.

Acide Hyaluronique

Hydrate et repulpe la peau.

Les micro-contractions des muscles du visage sont davantage détendus, même après une seule journée d'utilisation.

Le contour des lèvres est plus définit, plus lisse et plus régulier.

es rides sont plus lisses, même à long terme.

Mentionné à travers plusieurs entrevues, le secret beauté de Kate Middleton et Michelle Obama : L'Acmella Oleracea

L'effet botox assuré par la nature.

Petits PotsEssentiels

QUAND l’environnement extérieur change, les mécanismes cutanés ont tendance à être déstabilisés, mais certains gestes peuvent aider la peau à bien se régénérer après les excès des vacances à la plage et à se préparer aux extrêmes des mois à venir.

Pour éviter l’apparition de ridules de déshydratation, ainsi qu’une perte d’éclat et de confort, on a intérêt à intégrer à sa routine beauté un sérum appliqué matin et soir sur une peau bien nettoyée, juste avant la crème de soin. Grâce à sa forte concentration en actifs et à son action en profondeur, il offre à la peau une hydratation immédiate et durable qui l’aide à préserver un bon équilibre de ses composants.

Les produits plus riches sont les essentiels d’une stratégie beauté automnale efficace. Comme la saison froide annoncée peut déshydrater et assécher sévèrement la peau, il faut choisir des nettoyants, des sérums et des hydratants plus nourrissants, gorgés en acides gras essentiels, en céramides et en cholestérol pour venir à bout des zones plus fragiles de son minois.

C’est aussi le temps de l’exfoliation et de l’hydratation, tant pour le visage que pour le corps. L’heure est venue d’adopter les formules très concentrées en rétinol par exemple, d’opter pour les produits avec des actifs favorisant le renouvellement cellulaire, qui neutralisent et nourrissent la peau en aidant à sceller l’hydratation.

Voici donc les petits pots à adopter pour quitter l’été avec grâce et sans cruelles séquelles !

Soins d’Exception desCrèmesCrèmes Les Super Hydratants

DE DIOR

Le Nectar Premier Dior Prestige, 850 $ les 30 ml, disponible aux comptoirs Dior

DE GUERLAIN

La Crème Riche Orchidée Impériale, 598 $ les 50 ml, disponible aux comptoirs Guerlain

DE FRESH

Émulsion Hydratation Intense à la rose, 62 $ les 100 ml, disponible à sephora.com

DE GUERLAIN

L’Essence-Lotion Concentré Orchidée Impériale, 244 $ les 140 ml, disponible aux comptoirs Guerlain

DE CHARLOTTE TILBURY

Crème Magic Water, 125 $ les 50 ml, disponible sur charlottetilbury.com

DE SVR

Crème Légère Hydratation Intense, 40 $ les 50 ml, disponible à Jean Coutu

DE FILORGA

Sérum antioxidant intensif

Hydra-AOX (5), 94 $ les 30 ml, disponible à Pharmaprix

DE LANCÔME

Crème Anti-Âge haute performance Rénergie, 160 $ les 50 ml, disponible aux comptoirs Lancôme

DE U BEAUTY

Soin hydratant Le Super Hydratant Teinté, 138 $ les 30 ml, disponible sur ubeauty.com

Les Anti-Âge SoinsLesÉclat Les Sérums

D’IDC DERMO

Crème Antiâge 16-en-1 Express Phyto-Active, 86,99 $ les 50 ml, disponible en pharmacie

DE CLARINS

Soin tenseur instantané, booster fermeté & éclat Cryo-Flash Mask, 90 $ les 75 ml, disponible aux comptoirs Clarins

D’EAU THERMALE URIAGE

Sérum Booster H.A., 40 $ les 30 ml, disponible en pharmacie

DE JOUVIANCE

Ultime Sérum anti-âge redensifiant Magistrale, 90 $ les 50 ml, disponible en pharmacie

DE DRUNK ELEPHANT

Soin B-Goldi Gouttes éclat, 50 $ les 30 ml, disponible à Sephora

DE CLARINS

Double Serum texture légère, 140 $ les 50 ml, disponible aux comptoirs Clarins

D’ELIZABETH ARDEN

Crème Hydratante anti-âge FPS 30 Prevage, 180 $, disponible à Pharmaprix

D’ESTÉE LAUDER

Lotion Essence Lumière Nutritious, 54 $ les 200 ml, disponible aux comptoirs Estée Lauder

DE BEE RX

Sérum anti-âge au venin d’abeille, 59,99 $ les 15 ml, disponible sur bee-rx.ca

Les Soins de Nuit Soins Yeux Les Nettoyants

D’ESTÉE LAUDER

Gelée nettoyante avec 15 Amino Acids Advanced Night, 45 $ les 100 ml, disponible aux comptoirs Estée Lauder

DE BIOTHERM

Crème pour les yeux Blue ProRetinol, 80 $ les 15 ml, disponible en pharmacie

D’ORIGINS

Huile Lactée Nettoyant + Démaquillant Checks and Balances, 40 $ les 150 ml, disponible sur origins.

D’ESTÉE LAUDER

Concentré apaisant Advanced Night Repair, 110 $ les 20 ml, disponible aux comptoirs Estée Lauder

DE NUXE

Le Gel Baume Yeux Multi-Correction Prodigieuse Boost, 45 $, disponible en pharmacie

DE DERMALOGICA

Démaquillant + nettoyant Oil to Foam, 78 $ les 250 ml, disponible sur dermalogica.ca

DE VICHY

Soin de nuit Liftactiv Collagen Specialist, 66,95 4 les 50 ml, disponible en pharmacie

DE LA ROCHE-POSAY

Sérum Yeux Hyalu B5, 45 $ les 15 ml, disponible en pharmacie

D’ILIA

Nettoyant doux + démaquillant The Cleanse, 42 $ les 200 ml, disponible à Sephora

Les Masques Les Exfoliants SoinParfaitTeint

DE SHISEIDO

Masque Yeux Synactif, 385 $ les 6 unités, disponible aux comptoirs Shiseido

DE DERMALOGICA

Soin liquide Peelfoliant, 89 $ les 59 ml, disponible sur sephora.com

DE DR. HAUSCHKA

Crème de Jour à l’abricot, 54 $ les 30 ml, disponible sur drhauschka.ca

D’ESTÉE LAUDER

Crème-Masque Fondante

Nutritious, 62 $ les 50 ml, disponible aux comptoirs Estée Lauder

D’HERBIVORE

Sérum Exfoliant Apaisant 10% AHA + Avoine Milky Way, 78 $, disponible à Sephora

D’EMBRYOLISSE

ait-Crème Concentré multifonction, 43 $ les 75 ml, disponible sur embryolisse.ca

DE PETER THOMAS ROTH

Timbres de Gel Hydratant pour les yeux Hyaluronic Cloud, 72 $, disponible à Sephora

DE PEACE OUT

Bâton Perfecteur de Pores, 33 $ les 15 g, disponible à Sephora

DE BOBBI BROWN

Fluide de teint enrichi en vitamines FPS 59 $, disponible à Sephora

Les Raffermissants Les Primers

DE CLÉ DE PEAU

Sérum raffermissant Suprême, 450 $ les 50 ml, disponible au comptoirs Clé de Peau

DE SMASHBOX

Primer Unificateur de teint Photo Finish, 52 $, disponible à Sephora

DE BEAUTYCOUNTER

Crème d’Eau aux Céramides Mighty Plump, 102 $ les 50 ml, disponible sur beautycounter.com

DE LANCÔME

Primer et gel hydratant FPS 50 UV Expert Aquagel Defense 50, 46 $, disponible aux comptoirs Lancôme

DE TEAOLOGY

Sérum Ultra-raffermissant Matcha Infusion, 37 $ les 30 ml, disponible à Jean Coutu

DE CLARINS

SOS Primer estompe les rougeurs, 46 $, disponible aux comptoirs Clarins

Soins à Céramidela SoinsSensiblesPeux Les Brumes

DE DERMALOGICA

Hydratant régénérant de la barrière cutanée, 58 $ les 50 ml, disponible sur dermalogica.ca

DE SYNERGIE

Le Baume Nourrissant et apaisant Douceur, 106 $ les 50 g, disponible sur synergiephytocosmetique.com

DE THE BODY SHOP

Spray Hydratant Visage & Corps Zesty Lime Blossom, 18 $ les 100 ml, disponible à The Body Shop

DE BONDI SANDS

Nettoyant Melt Me Baume

Hydratant, 18,99 $, disponible en pharmacie

DE WASO

Baume SOS Calmellia Multi-usages, 32 $, disponibles aux comptoirs Shiseido

DE L’OCCITANE

Brume Delicieuse pour le corps à l’amande de Provence, 43 $, disponible sur loccitane.ca

DE COCOKIND

Sérum Nourrissant Ceramide

Barrier, 32,99 $ es 30 ml, disponible à Pharmaprix

D’ESTÉE LAUDER

Émulsion Légère Nutritious, 49 $ les 100 ml, disponible aux comptoirs Estée Lauder

DE CHARLOTTE TILBURY

Brume Magic Hydrator Mist, 58 $, disponible sur charlottetilbury.com

Soins Homme

Exfoliant + Shampooing pour cuir chevelu, 46 $ les 148 ml, disponible sur getjackblack.ca

True Volume Mousse de densité capillaire, 56 $ les 150 ml, disponible sur getjackblack.ca

Concentré Activeur Energisant Ultimune, 175 $ les 75 ml, disponible aux comptoirs Shiseido

DE JACK BLACK

DE JACK BLACK

DE SHISEIDO MAN

Soins Corps

D’YVES ROCHER

Le Baume Du Verger Famille

Bio avec de nutriments de pomme organique, 38 $ le 100 ml, disponible aux boutiques Yves Rocher

DE VERSED

Lotion pour le corps doux au rétinol, 33,99 $ les 177 ml, disponible à Pharmaprix

DE GOLD BOND

Lotion pour le corps Crepe Corrector Age Renew 13,99 $ les 226 ml, disponible en pharmacie

DE SYNERGIE

Huile Relaxante Corps

Nectar du Soir, 78 $ les 100 ml, disponible sur synergiephytocosmetique.com

D’OMY LABORATOIRES

Crème Corps Adoucissante 35,99 $ les 250 ml, disponible sur omycosmetics.com

Très cool la Bee School !

C’est au cours d’un voyage de presse fait par une journée de printemps pluvieuse, que j’ai appris à connaître davantage la Bee School de la maison Guerlain.

Par Vânia Aguiar

DÉPART de Montréal avec l’équipe de Guerlain et des collègues journalistes de Toronto et du Québec vers Mont-Laurier. Destination finale : Ferme-Neuve et Miels d’Anicet.

Située à 275 km au nord de Montréal, cette miellerie est installée dans les Hautes-Laurentides, au pied de la Montagne du Diable, sur un territoire vallonné et parsemé de prairies naturelles, de forêts, de lacs et de rivières. Une région sauvage, forestière et libre d’agriculture intensive, ce qui se traduit par un environnement d’une extrême qualité pour les petites habitantes des 1 000 ruches de l’entreprise.

Au Québec, la réputation de Miels d’Anicet n’est plus à faire, mais sait-on que Guerlain s’y est associée ? C’est que les deux entreprises partagent un même amour indéfectible envers les abeilles, ces gardiennes de notre biodiversité.

Accompagnée des experts venus de France, parmi lesquels mon amie Cécile Lochard, la directrice du développement durable chez Guerlain, ma journée d'apprentissage à la Bee School a débuté avec un succulent lunch dont le menu était bien évidemment conçu avec une touche des miels d’Anicet.

Après les dégustations, on nous a appris comment agir pour protéger les pollinisateurs, comment contribuer à la survie des abeilles en renversant naturellement leur alarmant taux de mortalité, par la sélection et la reproduction de reines par exemple, aussi comment les experts veillent à faire avancer la science apicole pour sauver ces essentielles sentinelles de la biodiversité qui contribuent largement à la sécurité alimentaire des humains !

Cécile nous a expliqué que, en juin 2018, la Maison Guerlain a lancé le programme de sensibilisation des enfants à la préservation des abeilles intitulé Bee School. La Bee School s’inscrit dans le cadre de l’engagement durable de Guerlain, Au Nom de la Beauté, et traduit la volonté de la Maison de contribuer à un monde plus durable et plus beau. De cet engagement découlent de nombreuses actions, dont les Universités des Abeilles, qui réunissent chaque année les plus grands spécialistes du sujet.

Symbole de Guerlain depuis 1853, l’abeille inspire ses créations et orne ses flacons les plus précieux. Alors que certains écosystèmes sont menacés, la préservation de la biodiversité constitue plus que jamais un enjeu majeur pour la Maison.

Dans l’ensemble des pays où Guerlain est présente, des collaborateurs volontaires sont formés à devenir de précieux ambassadeurs des abeilles et de la biodiversité auprès des enfants.

Avec cette initiative, la Maison Guerlain s’est fixé de grandes ambitions pour les années à venir et croit que, d’ici 2025, 100 000 enfants du monde entier auront participé à une Bee School.

Je suis très heureuse d’avoir eu la chance d’en bénéficier car, de façon tout aussi amusante qu’instructive, à travers des jeux de questionsréponses et des tableaux sur les différentes colonies d’abeilles, l’atelier de la Bee School Guerlain nous a sensibilisés de façon jouissive et efficace à des enjeux majeurs de la biodiversité. Le site ainsi que les installations des Miels d’Anicet, dont nous avons apprécié l’accueil, s’y prêtaient d’ailleurs à merveille.

DE GUERLAIN Crème jour Honey

Treatment Abeille Royale, 227 $ les 50 ml, disponible aux comptoirs Guerlain

DE GUERLAIN Crème nuit Honey

Treatment Abeille Royale, 227 $ les 50 ml, disponible aux comptoirs Guerlain

DE GUERLAIN Aqua Allegoria Forte

Oud Yuzu, 156 $ les 75 ml, disponible aux comptoirs Guerlain

DE GUERLAIN Aqua Allegoria Forte

Bosca Vanilla, 156 $ les 75 ml, disponible aux comptoirs Guerlain

DE GUERLAIN Aqua Allegoria Forte Rosa Palissandro, 156 $ les 75 ml, disponible aux comptoirs Guerlain

COMING SOON

• Beauty’s Best Rewards recap – the winners, the awards and the celebrations.

• The do’s and don’t’s about fillers.

• Etiket – getting ready for door number 2 in Toronto’s “The Well.”

• Trends to try and Ingredients 101.