BRANDS AND USE OF TWITTER AS OF 3/20/10: Muscle Milk How many Twitter identities?
What does the bio say?
PowerBar
Clif Bar
FRS
MET-Rx
Gatorade
2 -Muscle Milk -Muscle MilkRace
3 -PowerBar -PowerBarCanada -PowerBar2010
0, but there is one unofficial person’s identity that focuses primarily on the brand.
2 -FRSHE -frsaffiliates
1 Official_METRx
8 -Gatorade -GFFT -_gatorade -Gcanada -gatorademex -Gmoments -eventosgatorade -gatoradeccsrock
Official Muscle Milk® Twitter page - an amazing tasting, protein-enhanced formula for healthy, sustained energy and recovery for performance and lifestyle.
We play by the same rules. Commitment. Passion. And the push to help you succeed.
How many Clif Bars can a girl eat in a week? Stop asking and start eating...
Fueled by Quercetin
Makers of top selling high protein bars, powders, drinks and shakes for fitness enthusiasts.
- The official Gatorade Twitter page; managed by @tamquach and @bekahlockner
Racing in the American Le Mans Series
PowerBar: Sports Nutrition & Training. Power to Push. Energy Drinks, Energy Bars.
No bio.
The Official FRS.com Twitter Roll for FRS Affiliates hosted by FRS's Mike - Affiliate Program Healthy Energy drink, chews, concentrate, and powder
-Seeking the best amateur skateboard, BMX, snowboard, and ski athletes Http://www.gatorade.com.br Get closer to the Action, and Experience G. Stop by our Facebook page for your chance to Win seats to some of the hottest sporting events in North America. Cada es juego es grande y con Gatorade llegas + lejos! Unofficially tagging G Moments around the world! Información de todos los eventos y actividades de Gatorade Venezuela Informacion relacionada con la carrera Gatorade Caracas Rock
How many followers?
1,609 248
1,213 12 34
68
2,920 87
364
9,196 1,519 890 245 484
737 4
12 10 102
44
40 5
22
March 12, 2009 August 6, 2009
August 19, 2009 February 19, 2010 February 24, 2010
August 30, 2009
January 27, 2009 January 29, 2009
June 26th, 2009
Avg. # tweets/day on days they tweet
1-2 7-9
1-2 2-3 1
2
1-2 1-2
1-2
Do they link to ads?
Yes No
No No No
No
No, but refers to them twice Once
No
Yes. 9 times, but not until Jan 20, 2010 Once
Yes, 9 times, so not often No No
No
Yes, 93 times, but not until May 2009 Yes, 8 times
Yes. 5 times
Yes, quite often. No
Yes, about 15 times Once No
Yes, 16 times
Yes, 194 times Yes, 8 times
Hardly at all
357 167
74 7 1
39
579 42
31
How many following?
Tweeting since…
Do they RT their followers?
Do they mention their followers?
How many Tweets total?
58 182 177 2,418 1,994 222 200 215 101 112 47 April 23, 2009 March 23, 2009 June 9, 2009 April 22, 2009 July 13, 2009 June 12, 2009 September 27, 2009 September 18, 2009 7 3 2 1-2 3 8-9 1-2 3 Yes, but mostly to updates about their ad photo shoots No, but they do to videos about the competition Yes, to ad shoots as well as ads themselves No No No Yes, 40 times Yes, 18 times No Yes, 20 times No Yes, every tweet is a retweet Only once Twice Yes, more so than they don’t Yes, just as often as they don’t Yes, about 30 times, often with multiple mentions in one tweet. Yes, quite often, but not consistently until September 2009 Yes, about 24 times No, not other than the retweets Only once Once 1,116 767 130 174
How many tweets drive users elsewhere? (not including TweetPics)
Is their feed attached to a person or the brand in general?
How are people listing them?
Do they send a “Thank you for following us� message?
Overall focus of feed
53.2% (190) 23.3% (39)
About 42% (31) About 14% (1) About 0% (0)
0
About 45% (258) About 38% (16)
55% (17)
Brand Brand
Brand Brand Brand
Person unconnected to Clif Bar
Brand Person
Brand
-77 lists Ex: Fitness, nutrition, sports -28 lists Ex: Sports cars, racing, motorsports
-86 lists Ex: health, food and beverage, fitness, running, cycling, brands. -0 lists -0 lists
-4 lists Ex: Funny, PR, cycling
-100 lists Ex: twibes-fitness, cycling, health -1 list Ex; hmmmmm
-12 lists -Ex: Fitness, body building, sports, sports-nutrition
No No
No No No
No
No No
No
-Recognition of their athletes -Support of individual followers -Links to places Muscle Milk is mentioned.
-Event announcements -Shout outs -PowerBar news -Undeterminable
-Hunger -Daily updates unrelated to Clif Bar
-FRS news -Trafficking users to other FRS endeavors -FRS affiliate program news
Many of the tweets focus on motivating followers and giving them tips.
-
-
-
-
-Updates on race -Preparation for race -Almost every tweet has hash tags of #alms and #sebring12
Best use of Twitter 1-6 (best-worst)
-
49 100 16 39 About 22.4% (250) About 38% (292) About 67% (87) About 63% (109) About 53% (26) About 2% (2) About 25% (4) About 10% (4) Person Brand Brand Brand Brand Person Brand Brand -211 lists Ex: Food & beverage, sports, brands, companies, sponsors, athletics -12 lists Ex: Brands, sports, BMX -24 lists Ex: empresas, esportes, -7 lists Ex: brands, business, companies -14 lists Ex: services-orgs, brands, deporte, news -1 list Ex: athletics-running -7 lists Ex: Running, events, training, deportes -10 lists Ex: deportes, outdoors No No No No No No No No -Professional athletes -Conversations with followers -Event updates, -News on BMX riders and snowboarders -Gatorade news- Brazil -Gatorade news- Canada -Gatorade news- Mexico -Gmoments: times when someone does something cool related to sports or accomplishes a sports goal. -Gatorade news- Venezuela -Gatorade news- Caracas -