Page 1

BRANDS AND USE OF TWITTER AS OF 3/20/10: Muscle Milk How many Twitter identities?

2 -Muscle Milk -Muscle MilkRace

PowerBar 3 -PowerBar -PowerBarCanada -PowerBar2010

Clif Bar 0 but there is one unofficial person’s identity that focuses primarily on the brand.

FRS 2 -FRSHE -frsaffiliates

MET-Rx 1 Official_METRx

-clifbarlover

What does the bio say?

Official Muscle Milk® Twitter page - an amazing tasting, protein-enhanced formula for healthy, sustained energy and recovery for performance and lifestyle.

We play by the same rules. Commitment. Passion. And the push to help you succeed.

Racing in the American Le Mans Series

PowerBar: Sports Nutrition & Training. Power to Push. Energy Drinks, Energy Bars.

How many Clif Bars can a girl eat in a week? Stop asking and start eating...

No bio.

Fueled by Quercetin The Official FRS.com Twitter Roll for FRS Affiliates hosted by FRS's Mike - Affiliate Program Healthy Energy drink, chews, concentrate, and powder

Makers of top selling high protein bars, powders, drinks and shakes for fitness enthusiasts.

Gatorade 8 -Gatorade -GFFT -_gatorade -Gcanada -gatorademex -Gmoments -eventosgatorade -gatoradeccsrock - The official Gatorade Twitter page; managed by @tamquach and @bekahlockner -Seeking the best amateur skateboard, BMX, snowboard, and ski athletes Http://www.gatorade.com.br Get closer to the Action, and Experience G. Stop by our Facebook page for your chance to Win seats to some of the hottest sporting events in North America. Cada es juego es grande y con Gatorade llegas + lejos! Unofficially tagging G Moments around the world! Información de todos los eventos y actividades de Gatorade Venezuela

How many followers?

1,609 248

1,213 12

68

2,920 87

364

Informacion relacionada con la carrera Gatorade Caracas Rock 9,196 1,519


34

737 4

12 10 102

44

40 5

22

March 12, 2009 August 6, 2009

August 19, 2009 February 19, 2010 February 24, 2010

August 30, 2009

January 27, 2009 January 29, 2009

June 26, 2009

Avg. # tweets/day on days they tweet

1-2 7-9

1-2 2-3 1

2

1-2 1-2

1-2

Do they link to ads?

Yes No

No No No

No

No, but refers to them twice Once

No

Yes. 9 times, but not until Jan 20, 2010 Once

Yes, 9 times, so not often No No

No

Yes, 93 times, but not until May 2009 Yes, 8 times

Yes, 5 times

How many following?

Tweeting since‌

Do they RT their followers?

890 245 484 58 182 177 2,418 1,994 222 200 215 101 112 47 April 23, 2009 March 23, 2009 June 9, 2009 April 22, 2009 July 13, 2009 June 12, 2009 September 27, 2009 September 18, 2009 7 3 2 1-2 3 8-9 1-2 3 Yes, but mostly to updates about their ad photo shoots No, but they do to videos about the competition ? Yes, to ad shoots as well as ads themselves ? No No No Yes, 40 times Yes, 18 times No Yes, 20 times No Yes, every tweet is a retweet Once Twice


Yes, quite often. No

Yes, about 15 times Once No

Yes, 16 times

Yes, 194 times Yes, 8 times

Hardly at all

How many Tweets total?

357 167

74 7 1

39

579 42

31

How many tweets drive users elsewhere? (not including TweetPics)

53.2% (190) 23.3% (39)

About 42% (31) About 14% (1) About 0% (0)

0

About 45% (258) About 38% (16)

55% (17)

Is their feed attached to a person or the brand in general?

Brand Brand

Brand Brand Brand

Person (unconnected to Clif Bar)

Brand Person

Brand

-77 lists Ex: Fitness, nutrition, sports -28 lists Ex: Sports cars, racing, motorsports

-86 lists Ex: health, food and beverage, fitness, running, cycling, brands. -0 lists -0 lists

-4 lists Ex: Funny, PR, cycling

-100 lists Ex: twibes-fitness, cycling, health -1 list Ex: hmmmmm

-12 lists -Ex: Fitness, body building, sports, sports-nutrition

Do they mention their followers?

How are people listing them?

Yes, more than they don’t Yes, just as often as they don’t Yes, about 30 times, often with multiple mentions in one tweet Yes, quite often, but not consistently until September 2009 Yes, about 24 times No, not other than the retweets Only once Once 1,116 767 130 174 49 100 16 39 About 22.4% (250) About 38% (292) About 67% (87) About 63% (109) About 53% (26) About 2% (2) About 25% (4) About 10% (4) Person Brand Brand Brand Brand Person Brand Brand -211 lists Ex: Food & beverage, sports, brands, companies, sponsors, athletics -12 lists Ex: Brands, sports, BMX -24 lists Ex: empresas, esportes, -7 lists Ex: brands, business, companies -14 lists Ex: services-orgs, brands, deporte, news -1 list


Ex: athletics-running -7 lists Ex: Running, events, training, deportes -10 lists Ex: deportes, outdoors

Do they send a “Thank you for following us� message?

Overall focus of feed

No No

No No No

No

No No

No

-Recognition of their athletes -Support of individual followers -Links to places Muscle Milk is mentioned

-Event announcements -Shout outs -PowerBar news -Undeterminable

-Hunger -Daily updates unrelated to Clif Bar

-FRS news -Trafficking users to other FRS endeavors -FRS affiliate program news

Many of the tweets focus on motivating followers and giving them tips.

-Updates on race -Preparation for race -Almost every tweet has hash tags of #alms and #sebring12

Best use of Twitter 1-6 (best-worst)

2

4

6

3

5

No No No No No No No No -Professional athletes -Conversations with followers -Event updates -News on BMX riders and snowboarders -Gatorade news- Brazil -Gatorade news- Canada -Gatorade news- Mexico -Gmoments: times when someone does something cool related to sports or accomplishes a sports goal -Gatorade news- Venezuela -Gatorade news- Caracas

1


TWITTER ANALYSIS AS OF MARCH 20, 2010 Muscle Milk Their main identity, MuscleMilk, is very active. They monitor their followers often, making personal connections to them through mentions. One individual, whose Twitter identity is GuruJohnC, was mentioned three times and retweeted once by MuscleMilk. This shows that Muscle Milk values its followers enough to keep a conversation with them going, even if it takes up space on their followers’ feeds. One unique thing Muscle Milk tweets are pictures, or TweetPics. They have done this 68 times. Most of these are strict product shots or Muscle Milk bottles being held by celebrities. They are also sometimes pictures of product placements- basketball courtside ads, Muscle Milk vending machines, etc. TweetPics are a good tactic to use because attached to every picture is a person- someone took the picture. While the Twitter identity reflects the brand instead of a brand representative, the common mobile-phone look and feel of the TweetPics suggests the brand is human. Therefore, the brand is not talking to them; a person is. That is the most appealing function of social media- people talking to people. Their secondary identity, MuscleMilkRace, is a team of three Muscle Milk employees participating in the American Le Mans Series car race. Tweets refer to their status in the race and preparation leading up to it. MuscleMilkRace tweets many times a day. On March 18, 19, and 20, they tweeted 17, 7 and 48 times, respectively. While these high numbers likely occur on big racing days, they can dominate a follower’s Twitter feed and overwhelm him or her. This prevents the follower from seeing anyone else’s tweets. PowerBar “PowerBar” is PowerBar’s official Twitter identity. With a good following (1,213), they have only tweeted 74 times since August 2009. Their last tweet was early February 2010. It seems as though they are missing an opportunity to have a substantial presence. PowerBar is a well-known name, so there is potential to get more followers than they currently have. A few tweets link to products or PowerBar’s Facebook page, but most of them are simply news about PowerBar and athletes. Most tweets have a motivational or excited tone. “PowerBarCanada” is PowerBar’s Canadian Twitter feed based in Toronto, Ontario. Since the feed is relatively new, perhaps PowerBarCanada will start tweeting more often as it gains followers. Right now, though, the feed does not do much for the brand since it is so minimal.


“PowerBar2010” is PowerBar’s German Twitter feed based in Munich. With only one tweet, the feed does not correlate to the bio, which to onlookers seems like a legitimate PowerBar Twitter identity. However, it is difficult to tell whether this feed is officially attached to the PowerBar brand. Clif Bar Clif Bar’s Twitter presence is nonexistent. The only mention of Clif Bar is “clifbarlover,” a woman that loves Clif Bars. The reason this is noteworthy is that Clif Bar has generated enough brand loyalty with this woman to empower her to make this feed. In a sense, Clif Bar’s brand is going viral through someone else. This is very common on the Internet, and brands should take advantage of transparency rather than fight it. Clif Bar has an opportunity to use this lady to create a fun Twitter feed attached to a real person. This would connect the brand to an individual that other people can then follow. A great and recent example of this occurred when Conan O’Brien randomly decided to follow a woman named Sarah Killen. Sarah now has over 28,000 followers. FRS A lot of tweets from “FRSHE,” FRS’s main Twitter identity, start with “come to” or “check out,” driving followers to something elsea website, an event, or a new product. A lot of tweets mention Derek Fisher, an athlete sponsored by FRS. It is very clear that he is their “go-to” athlete. FRS’s other Twitter identity, “frsaffiliates,” is a feed about the FRS Affiliates Program, although tweets sometimes refer to Derek Fisher and general FRS news as well. The FRS Affiliates Program is similar to Google AdWords. People who sign up to be an affiliate put a hyperlink on their website that links to www.frs.com. If there is a conversion, such as signing up for a free trial or ordering an FRS product, the affiliate is paid. This feed seems appropriately sized for the audience it targets- FRS affiliates. Mike, the person attached to the feed, does a good job at keeping the affiliates informed on goals they can set to make money, as well as any changes or new offers regarding the affiliate program. MET-Rx MET-Rx does not utilize Twitter very well. Since their first tweet June 26, 2009, they have only tweet 30 times. Therefore, their feed is very spaced out. The best thing about the feed is that MET-Rx has done a lot of “Shaping Your Nutrition” and “Shaping Everybody Guide” tweets, both of which are motivational and/or tips for eating healthy, staying fit, and setting goals.


It looks like MET-Rx thought about starting a “Tip of the Day,” but only did it once. They started another tweet with “Tip of the week” a month and a half later, and again did not make it consistent. There is an opportunity for MET-Rx to make their tips a daily update- something that users can come to expect. Not all of them will be relevant to each follower, but people are likely to wonder what the tip of the day is going to be. A great example of this principle is a website called woot.com. Woot.com sells one item each day, and the item from the day before is no longer available. Woot.com has become successful because people want to see what is for sale each day. All of MET-Rx’s retweets are of businesses, not individuals. This does not foster a mutual connection between the brand and its consumers. People like shout-outs, even on a small scale. MET-Rx could be more active in watching the feeds of its followers, and retweeting them every so often. Gatorade Gatorade’s main Twitter identity, “Gatorade,” is well managed. The feed clearly represents Gatorade, but does not have a corporate feel to it. Two people whose Twitter identities appear in the bio section manage it. Anyone can follow those two people. The language used in the feed is mostly conversational. Especially when mentioning followers, the language of the feed features typical online abbreviations and phrases such as “lol” or “k.” Furthermore, most posts do not follow typical grammatical rules, giving the feed a rugged feel. There are also few instances of shouting- Gatorade rarely uses all capital words and exclamation points. Perhaps the greatest strength of this feed is that when Gatorade mentions people, they are quick to do so. Mentions often come only a few hours after the follower mentioned Gatorade. Gatorade will then respond with a “thank you” or a question, showing they care to continue the conversation. The “GFFT” identity features tweets about the Gatorade Free Flow Tour, the official amateur series of the Dew Tour. The Dew Tour is a five-part American sports competition that features BMX, motocross, and skateboarding. The purpose of the GFFT is to identify the next wave of top athletes in summer sports like skateboarding and BMX, and winter sports like snowboarding and free skiing. The feed’s tweets serve and look like a news source on specific athletes of the aforementioned sports, as well as those sports themselves. Gatorade has multiple foreign Twitter identities, but its Brazilian “_gatorade” identity seems to be the most reputable. It has the second most tweets out of all of Gatorade’s foreign identities, and highest number of followers and people it follows.


“Gcanada” is Gatorade’s Canadian Twitter identity. Almost every tweet had a link when it first started. There were no mentions, though. Not until a little over four months did Gcanada start conversing with followers. Perhaps the following took a while to grow. Mentions are now very common in the feed. “gatorademex” is Gatorade’s Mexican Twitter identity and the feed is minimal. The last tweet was in December 2009. “Gmoments” is a fun Twitter feed that does not appear to be officially linked to the brand. It serves as a feed of retweets. These retweets are of people who have tweeted something they have done in sports (e.g. achieved a goal, made a team, etc.). It is similar to Gatorade’s “That’s G” phrase, but the author of the feed may not use that phrase because it is probably trademarked. It is a similar idea, though. “eventosgatorade” is Gatorade’s Venezuelan Twitter identity. The feed is very minimal. The last tweet was early February 2009. “gatoradeccsrock” is Gatorade’s other Venezuelan Twitter identity. The feed has more than “eventosgatorade” but is still minimal. The last tweet was early October 2009.

*Note: all foreign Twitter identities’ tweets are in that country’s native language.

General observations and tips • • •

• •

The use of an ® in the bio makes the identity easiest to recognize as that brand’s official Twitter feed. o People like to know what they are getting. If a brand is using Twitter, it should make that clear to prevent any questions. Tweeting too much in one day is overwhelming to followers. Research shows that users do not mind scrolling, but clicking “more” at the bottom is not always popular. None of the above Twitter identities send a “Thank you for following us!” message to new followers. Unless a following is substantially large, it is a good practice to thank followers. That sort of “give and take” relationship is very common in social media. For products, do not just link to them. Tell why they are good. In advertising, it is a good practice to show instead of tell. With Twitter, though, you have to tell. Furthermore, you should tell the benefits of a product instead of its features. Humor goes a long way on Twitter. It can stand out on a person’s feed, which is sometimes comprised of friends’ meaningless updates.


•

When mentioning, make the reason for the mention clear so that it does not arbitrarily take up the feed space of everyone else that is following. Tell what the person being mentioned did to deserve the mention. This is unnecessary for Retweets because they handle this naturally.


Blog title

Clif Blog

Blog URL

http://www.clifbar.com/blog/

Bio

Total number of posts

We like getting our heart rates up, taking a big breath of fresh air, savoring delicious food. But we also love telling stories and here's where we type 'em up. (BTW, it works both ways; leave a comment—please and thank you.) 453

Number of authors

12

Number of and names of categories

Blogging since

12 -Events -From the kitchen -Natural Energy Tour -Podcasts -Sustainability -2080 April 21, 2005

Posts per month (past 12 mos.)

9.7

Approx. avg. length of posts

341 words

Typical topics

Nutrition; events; storytelling; human interest

Last post (if long time ago)

N/A

-Food Matters -From the Road -Office Life -r@nd0m -Team Clif Bar -Tour

Notes: • • •

The three categories marked in bold above are categories that Clif Bar features in separate navigation bar tabs, indicating higher importance. They are listed in the categories section, but are also in tab form atop the blog’s posts. Blog has the same look and feel as their homepage, giving the two sites good continuity. It makes sense they do not have a URL including “Blogger” or “WordPress” because their blog’s design is identical to their main website. The blog is very well maintained and organized. It is easy to navigate. It has a typical blog layout but does not scream “Blogger” or “WordPress.” It looks like Clif Bar either constructed their own blog from scratch or took control of the CSS of a WordPress blog. The latter is probably unlikely, because that would probably mean that Clif Bar’s main site was done in WordPress as well.


• •

For as well-kept as the blog is, comments are minimal. Many posts have zero comments, and the ones that do usually do not have more than one. Since November 2009, there have been 40 posts and only about 20 comments. Posts are written in a typical blog (conversational) tone.

http://www.clifbar.com/blog/ screenshot:


General blog notes: •

• • • •

It is a good practice to use creative titles. However, it is also beneficial to use a title that serves as a “lead.” First time viewers to a blog will probably look at two things first: categories and recent posts. Categories are self-explanatory, but a title is not always. Perhaps a good practice for titling posts is to simply say what that post is about, especially if the first couple of sentences in the post do not answer that question. Aesthetics are very important to a blog because, generally speaking, all blogs look the same. A well-designed blog stands out and does not mimic the layout and color schemes provided by blogging platforms. To give a blog more continuity in its tone and writing style, a minimal amount of authors should update it. Widgets are good additions to a blog’s sidebars. A great one to use is a Twitter widget so that the blog and Twitter feed communicate with each other. Generally speaking, a blog post should be no more than 500 words.


GATORADE YouTube identity: whatsg whatsg Identity Stats Videos

Avg. length

Total channel views

Total upload views

Member since

Subscribers

Website link

Country

15

1:08

197,752

2,652,890

July 1, 2006

1,129

Gatorade.com

USA

Bio: Welcome to the G collection. The place where you can see the latest and greatest from Gatorade. When you're done here, check out the cool new stuff going on at Gatorade.com. For Information about our Products and Athletes visit: http://www.gatorade.com. Become a fan of Gatorade visit: http://www.facebook.com/Gatorade


GATORADE YouTube identity: whatsg Specific Videos Stats (Videos 1-8) G Series Locker Room: Dwight "Driven"

G Series Locker Room: Dwight "Gaaaaaatorad e!"

G Series Locker Room: Ellery "GSSI"

G Series Locker Room: LT "Looking Back/Forward"

G Series Locker Room: LT "Against All Odds"

G Series Locker Room: Peyton "A Family Affair"

G Series Locker Room: Peyton "Preparation"

Views

830

1,264

747

730

660

519

586

783

Comments

0

2

1

0

0

1

0

1

Favorites

3

4

1

1

3

2

1

3

Ratings

4

7

3

2

3

1

0

5

Avg. Rating

5.00

5.00

5.00

5

5.00

5.00

0.00

4.20

Most popular with Length

Undetermined

Undetermined

Undetermined

Undetermined

Undetermined

Undetermined

Undetermined

Undetermined

1:13

1:13

1:19

1:06

1:05

0:59

0:56

1:03

Type

Athlete narration, interview

Athlete narration, interview

Athlete narration, interview

Athlete narration, interview

Athlete narration, interview

Athlete narration, interview

Athlete narration, interview

Athlete narration, interview

G Series Locker Room: High Stakes"


GATORADE YouTube identity: whatsg Specific Videos Stats (Videos 9-15) G Series Locker Room: Peyton "The Mission"

G Series Locker Room: Serena "Lessons Learned"

G Series Locker Room: Serena "Preparation"

G Series Locker Room: Landon "Balancing Act"

G Series Locker Room: Landon "Cramp Repellent"

G Series Locker Room: Derek "Crazy Idea"

G Series Locker Room: Derek "9500 Degrees"

Views

457

612

450

384

389

422

411

Comments

0

1

0

1

0

0

0

Favorites

3

2

1

2

3

1

3

Ratings

2

2

2

4

1

1

1

Avg. Rating

5.00

5.00

3.00

5.00

5.00

5.00

5.00

Most popular with Length

Undetermined

Undetermined

Undetermined

Undetermined

Undetermined

Undetermined

Undetermined

1:14

0:58

1:07

1:03

1:13

1:18

1:14

Type

Athlete narration, interview

Athlete narration, interview

Athlete narration, interview

Athlete narration, interview

Athlete narration, interview

Athlete narration, interview

Athlete narration, interview


Facebook: Muscle Milk (Main Identity)

Identity name

Muscle Milk

Fans

7,478

Founded?

Yes

Company overview?

Yes

Mission?

No

Products?

Yes

Tabs/Features Wall

Yes

YouTube

Yes, 6 (3 are ads)

Info

Yes

Links

Yes, 79

Video

Yes, 2 non-ads

Notes

Yes, last on 12/23/09

Photos

Poll

Yes, 1 (fav. MM flavor)

Twitter

-15 albums, 180 photos -7 fan photos Yes

Other Pages

Yes, but no content displayed

Discussion

Yes, 2

Fav. Pages

Yes, 17

Boxes

Yes


“MUSCLE MILK� RECENT STATUS UPDATES Status/Post *Blue indicates a link was provided *Red indicates a photo was provided *Green indicates a link and photo were provided

Date

Likes

Comments

3/29/10

Images of the Muscle Milk family of products

29

11

3/28/10

Billboard of Muscle Milk athlete and 3-time NBA All-Star Brandon Roy in Portland, OR

14

1

3/27/10

The Muscle Milk Motorsports trailer for the Porsche RS Spyder!

23

3

3/25/10

Which Is Your Favorite Muscle Milk RTD Flavor? *This was a poll

5

59

3/25/10

(Picture only)

27

14

3/24/10

The Muscle Milk Defender cruising the streets of San Francisco!

26

6

3/23/10

Minnesota Vikings All-Pro Running Back loves him some Muscle Milk! Check out the Muscle Milk in his home on CMT Cribs. Fast foward to the 1:34 marker.

9

7

3/22/10

Congratulations to Team CytoSport/Muscle Milk for their Class Victory and 4th Overall Finish at the historic 12 Hours of Sebring Race!

14

3

3/16/10

Pure Pleasure! Our all-new Chocolate Chip Cookie Dough flavor is available now exclusively at Bodybuilding.com

32

13

3/16/10

Congratulations to Muscle Milk athlete and Olympian Matt Reed for finishing 3rd at the Miami International Triathlon! www.mattyreed.com

9

1


Muscle Milk: Supplemental identities (1-2)

Identity name

Muscle Milk Boston

Identity name

Muscle Milk DC, Balt & Philly

Fans

280

Fans

334

Founded?

No

Founded?

No

Company overview?

No

Company overview?

No

Mission?

No

Mission?

No

Products?

Yes

Products?

No

General appearance of wall

MM scale: 10

General appearance of wall

MM scale: 9

Tabs/Features

Tabs/Features Wall

Yes

Wall

Yes

Info

Yes

Info

Yes

Photos

Photos

Video

-4 albums, 26 photos -0 fan photos Yes, but no content

Video

-15 albums, 412 photos -2 fan photos -3 (no ads)

Discussion

Yes, but no content

Discussion

Yes, 1

Links

Yes, 2

Reviews

Yes, 1

Fav. Pages

Yes, 11

Links

Yes, 45


Muscle Milk: Supplemental identities (3-4)

Identity name

Muscle Milk San Francisco Bay Area

Fans

295

Founded?

Yes

Company overview?

Yes

Mission?

Yes

Products?

Yes

General appearance of wall

MM scale: 8

Identity name

Muscle MilkChicago

Fans

206

Founded?

Yes

Company overview?

Yes

Mission?

Yes

Products?

No

General appearance of wall

MM scale: 10 before 12/15/09, 3 after

Tabs/Features Wall

Yes

Links

Yes, 26

Info

Yes

Events

Yes, 5

Photos

Notes

Yes, 3

Video

-6 albums, 72 photos -0 fan photos 4 (all ads)

Discussion

Yes, but no content

Boxes

Yes, 1

Tabs/Features Wall

Yes

Info

Yes

Photos Discussion

-9 albums, 50 photos -0 fan photos Yes, but no content

Notes

Yes, but no content

Links

Yes, 4

Fav. Pages

Yes, 8


Muscle Milk: Supplemental identities (5-6)

Identity name

Muscle Milk Portland, Oregon

Identity name

Muscle Milk New York

Fans

327

Fans

409

Founded?

No

Founded?

No

Company overview?

No

Company overview?

No

Mission?

No

Mission?

No

Products?

Yes

Products?

Yes

General appearance of wall

MM scale: 7.5

General appearance of wall

MM scale: 8

Tabs/Features

Tabs/Features

Wall

Yes

Wall

Yes

Info

Yes

Info

Yes

Photos

Photos

Discussion

-5 albums, 27 photos -0 fan photos Yes, but no content

Video

-5 albums, 29 photos -0 fan photos 5 (4 ads)

Links

Yes, 5

Discussion

Yes, 1

Fav. Pages

Yes, 1

Links

Yes, 7


Muscle Milk: Supplemental identities (7-8)

Identity name

Muscle Milk Los Angeles

Identity name

Muscle MilkOhio

Fans

385

Fans

594

Founded?

No

Founded?

No

Company overview?

Yes

Company overview?

Yes

Mission?

Yes

Mission?

No

Products?

Yes

Products?

No

General appearance of wall

MM scale: 9.5

General appearance of wall

MM scale: 7.5

Tabs/Features

Tabs/Features

Wall

Yes

Notes

Yes, 1

Wall

Yes

Info

Yes

Fav. Pages

Yes, 5

Info

Yes

Photos

Photos

Links

Yes, 13 Videos

-3 albums, 30 photos -0 fan photos 3 (all ads)

Video

-1 album, 11 photos -0 fan photos 4 (3 ads)

Discussion

Yes, but no content

Discussion

Yes, but no content

Links

Yes, 6

Boxes

Yes, 1


Muscle Milk: Supplemental identities (9-10)

Identity name

Muscle Milk Denver

Identity name

Muscle Milk Commercials

Fans

227

Fans

15

Founded?

No

Founded?

No

Company overview?

No

Company overview?

No

Mission?

No

Mission?

No

Products?

Yes

Products?

No

General appearance of wall

MM scale: 10

General appearance of wall

2 posts (both MM) MM scale: 10

Tabs/Features

Tabs/Features

Wall

Yes

Info

Yes

Photos Discussion

-7 albums, 72 photos -0 fan photos Yes, but no content

Links

Yes, 5

Wall

Yes

Info

Yes

Photos

Yes, but no content

Discussion

Yes, but no content

Links

Yes, 1


Muscle Milk: Supplemental identities (11-12)

Identity name

Muscle Milk: Oregon State University

Identity name

Muscle Milk: University of Oregon

Fans

274

Fans

381

Founded?

Yes

Founded?

Yes

Company overview?

Yes

Company overview?

Yes

Mission?

Yes

Mission?

Yes

Products?

Yes

Products?

Yes

General appearance of wall

MM scale: 9.5

General appearance of wall

MM scale: 9.5

Tabs/Features

Tabs/Features

Wall

Yes

Info

Yes

Photos Discussion

-4 albums, 25 photos -0 fan photos Yes, but no content

Links

Yes, 6

Wall

Yes

YouTube

Yes, but no content

Info

Yes

Fav. Pages

Yes, 27

Photos

Links

Yes, 10

Videos

-8 albums, 43 photos -0 fan photos 2 (no ads)

Events

Yes, 4

Discussions

Yes, but no content


Muscle Milk: Supplemental identities (13)

Identity name

Muscle Milk NEK Collegiate

Fans

53

Founded?

Yes

Company overview?

Yes

Mission?

Yes

Products?

Yes

General appearance of wall

MM scale: 10

Tabs/Features Wall

Yes

Info

Yes

Photos Links

-2 albums, 18 photos -0 fan photos Yes, 1

Discussion

Yes, but no content

EAS Update 4.5.10  

EAS Update 4.5.10

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