Bringing you a wrap up of news and inspiration from Cult’s brand partners at 3daysofdesign 2025.
Mario
Bellini
TEAM HIGHLIGHTS
Explore the world of 3daysofdesign through our team’s curated highlights. From cutting-edge installations to breathtaking designs, experience the best of this year’s event.
Click on a team photo to unveil their favorite moments, or continue reading to discover all our top picks >
Bottom
Top (left to right): Richard Munao (Founder & MD), Mathew Fowler (Contract Sales Manager), Andrea Rolando (Marketing & Communications Manager).
(left to right): Thea Macleod (Senior Commercial Consultant, VIC), Kiara Rossi (Commercial Sales Consultant, WA), Ron Sim (Commercial Sales Consultant, Singapore).
NAU
Richard Munao, Founder & MD
The highlight of 3daysofdesign for me was launching NAU in Europe for the very first time. Showing at Galerie Mikael Andersen in Copenhagen marked a major milestone for the brand.
Copenhagen felt like the perfect fit for NAU: a city where design, craft and creativity are part of everyday life. 3daysofdesign gave us the ideal platform to introduce Australian design to a new audience, connect with the global design community, and proudly share our story on the international stage.
Fritz Hansen
Mathew Fowler, Sales Manager
A real highlight for me was the launch of the Fritz Hansen PK3 chair. Seeing this unreleased Poul Kjærholm design brought to life was incredible, a perfect blend of heritage and modern relevance. Experiencing it in person was a powerful reminder of the timelessness and detail that define great design!
Gubi
Andrea Rolando, Marketing Manager
I’ve always admired the timeless elegance of Italian design, so seeing Gubi’s tribute to it was incredibly moving. Discovering that Tobia Scarpa, at 90 years old, personally oversaw the relaunch of the Elogio modular sofa at Gubi’s factory was nothing short of inspiring. The result is extraordinary, full of sculptural grace and comfort. I was equally excited to see the reintroduction of Carlo De Carli’s iconic Poltrona Tria and Tavolo a Dischi, which brought a refined, architectural energy to the collection. It felt like a beautiful bridge between past and present.
HAY
Thea Macleod, Commercial Sales
One of my standout moments from 3daysofdesign was seeing the reissue of the Amanta sofa by Mario Bellini at HAY House.
There was something really special about seeing such an iconic piece brought back to life. It felt both nostalgic and totally relevant. The styling was beautiful, and it reminded me why I love design that bridges eras so effortlessly. It was a special moment in a very busy week that really stuck with me.
PLEASE WAIT to be SEATED
Ron Sim, Commercial Sales
The merger with Eva Solo brought their entire collection under the PLEASE WAIT to be SEATED brand - a much-needed and exciting expansion of the range.
There are too many great pieces to list, but a few standouts for me were the Dosina Chairs, Carry TV Stand (in that beautiful Cedar Green!), Emendo Lamp with wireless charging, Savoye Coffee Tables, and the Radiant Lamps. We’re already planning a major refresh of our PLEASE WAIT to be SEATED display in the Singapore showroom, and these new additions will definitely be making their way there soon!
Carl Hansen & Søn
Kiara Rossi, Commercial Sales
Our time at this year’s 3daysofdesign was incredibly inspiring. A personal highlight was visiting the Carl Hansen & Søn factory and seeing the craftsmanship behind each piece firsthand. Their commitment to timeless design and quality was clear throughout.
The new product launches struck a perfect balance of tradition and modernity, and the unveiling of their elegant new showroom was another standout, beautifully presenting their evolving collection in an immersive setting.
TOP 10 NEW RELEASES
We’ve handpicked the top 10 standout launches from 3daysofdesign 2025 — the most exciting new releases set to make waves in the design world. Discover the pieces everyone will be talking about >
3daysofdesign
&Tradition Hi Lo by Anderssen & Voll
Fritz Hansen After Chair by Michael Anastassiades
Carl Hansen & Søn by Hans J. Wegner
nanimarquina Folded Bench by Estudi Manel Molina
Fredericia Bench For Two by Nanna Ditzel
Wendelbo Atli Lounge by Atlason Studio
CH621 Swivel HAY Amanta by Mario Bellini
NAU Nola Table Lamp by Tom Fereday
Lounge Chair Gubi Tavolo A Dischi by Carlo De Carli
Mater Terra Portable Lamp by OEO Studio
2025 DESIGN TRENDS
Our team scoured the most exciting and unique activations during 3daysofdesign to bring you the latest and most innovative design trends that will shape the industry in the coming years. Explore now and stay ahead of the curve >
Comfort-First Sofas: Sculptural, Soft, and Inviting
This year’s sofas embraced comfort as a design statement. The focus shifted toward plush, sculptural forms that invite relaxation and emotional connection. These pieces balance aesthetic presence with tactile appeal, often working as standalone icons or flexible arrangements.
This Page // Wendelbo Ridge Sofa by Norm Architects (top), &Tradition Hi Lo Sofa by Anderssen & Voll
Opposite Page // HAY Amanta Sofa by Mario Bellini
Modular Storage: Architectural Systems with Personality
Storage systems are becoming architectural features that are both functional and expressive. This year’s launches highlighted modularity, colour, and spatial versatility, enabling users to create systems that mirror their lifestyle and aesthetic.
This Page // &Tradition Archivo Shelving by Jaime Hayon (top), Montana Paton Wire by Verner Panton
Opposite Page // &Tradition Rombe by Industrial Facility
Bold Colours: Confident Palettes Across Surfaces
This year’s design direction embraced bold, expressive colours across all categories: not just in textiles, but also in finishes, lighting, accessories, and surfaces. Designers moved beyond the neutral palette, using colour as a tool for emotion, identity, and spatial storytelling. These hues weren’t just decorative; they were deliberate, architectural, and mood-setting.
This Page // NAU Fat Tulip armchair by Adam Goodrum (top), &Tradition Archivo jug by Jaime Hayon (bottom left), Montana Paton Wire by Verner Panton (bottom right)
Opposite Page // Fritz Hansen After Chair & Table by Michael Anastassiades
Sustainable Innovation: Design for Longevity and Circularity
Sustainability is firmly rooted in this year’s design ethos, not only in materials but also in construction, lifecycle planning, and circularity. Brands are challenging norms with biogenic materials, modular designs, and waste-to-resource innovations.
This Page // (Top) Fredericia Pato Paper Chair by Hee Welling & Gudmundur Ludvik – Developed with Papershell, this chair features a 100% biogenic shell, offering a fossil-free alternative that’s both lightweight and durable.
(Bottom) Paradigm by Montana – Each module includes a removable, Velcro-fastened cover for easy cleaning or replacement. Covers are sold individually and available in Kvadrat and Gabriel textiles, promoting both longevity and flexibility.
Opposite Page // Mater Terra Lighting Collection by OEO Studio – Crafted from e-waste and coffee residue, Terra transforms industrial waste into elegant, sculptural lighting. It exemplifies upcycling at a high design level.
Italian Influence: Mediterranean Warmth Meets Nordic Precision
A strong Italian design influence emerged, blending Nordic restraint with Mediterranean sensuality. This was seen in both form and collaboration, with a focus on curves, craftsmanship, and expressive materials.
This Page // Gubi Poltrona Tria by Carlo De Carli (top), HAY Amanta by Mario Bellini (bottom left), HAY La Pittura by Emma Kohlmann (bottom right)
Opposite Page // Gubi Tavolo A Dischi by Carlo De Carli
CULT BRANDS
THE LIVING ARCHIVE – an invitation to step back and slow down, offering a take on a library not bound by structure and silence, but open, sensory, and alive. Alongside new collections, &Tradition celebrated their community across three locations: the &Tradition showroom, the Lille Petra café, and the newly appointed Petra hotel.
Welcoming guests to stay a while, the Lille Petra café extended &Tradition’s Quarter Past Noon initiative, founded on community and a shared philosophy of living well by design. Featuring a seasonal menu centred on regenerative farming and curated by chef Søren Westh, the café provided a space for visitors to start their day, enjoy a leisurely lunch, or simply pause for a moment of calm amidst the buzz of the week.
Hi Lo by Anderssen & Voll
Topan by Verner Panton
Loafer by Space Copenhagen
In Between Counter Table by Sami Kallio Mist by All the Way to Paris
Wire Stool Marbletop by Verner Panton
Copenhagen
Rombe by Industrial Facility
Betty Stool by Thau & Kallio Marbletop
Solid by Space Copenhagen
Momento by Jaime Hayon
FRAMING COMPOSITIONS marked a new chapter for Carl Hansen & Søn at their flagship - a space steeped in history and craftsmanship. The exhibition invited visitors to explore a curated interplay of past and present, where iconic designs engaged in seamless dialogue with contemporary pieces. Through thoughtfully composed settings, Framing Compositions highlighted the versatility of Carl Hansen & Søn’s furniture across eras, demonstrating how heritage craftsmanship and modern sensibilities complemented one another. As guests moved through the exhibition, they experienced each composition from multiple angles, discovering how form, material, and tradition united in a dynamic yet timeless expression.
Carl Hansen & Søn NEWS
3daysofdesign
BM1160 Hunting Table by Børge Mogensen
CH291 Lounge Chair by Hans J. Wegner
CH290 Lounge Chair by Hans J. Wegner
CH621 Swivel Chair
by Hans J. Wegner
ND52 Vita Sofa by Nanna & Jørgen Ditzel
ND55 Coffee Table by Nanna & Jøgen Ditzel
Chair
CH292-3 Sofa
by Hans J. Wegner
VLA75S Foyer Bench by Vilhelm Lauritzen
Ditzel
INTERSECTIONS – The exhibition reflected on how design shaped the way people worked, lived, and connected, blending beauty with purpose, tradition with innovation, and the personal with the collective. Intersections explored these connections, where objects and furniture influenced daily rituals and materials paved the way forward, demonstrating how thoughtful design enhanced everyday life.
Guests were welcomed into the Fredericia showroom, where iconic mid-century design met contemporary innovation. The exhibition featured a curated collection of finely crafted furniture by renowned designers, including Mogens Koch, Barber Osgerby, Jasper Morrison, Hugo Passos, Nanna Ditzel, Kaare Klint, and Børge Mogensen.
J39 Chair Seat Upholstered by Børge Mogensen
Bench For Two by Nanna Ditzel
Pato Paper
by Hee Welling & Gudmundur Ludvik
SHAPING LASTING DESIGN
– For 153 years, Fritz Hansen has been at the forefront of Danish design, shaping its evolution through craftsmanship and innovation to create some of the world’s most enduring icons. During 3daysofdesign, the Copenhagen Flagship Store explored how ongoing dialogues between heritage and innovation, and between designer and manufacturer, remained foundational in shaping lasting design.
In addition, a pop-up restaurant at Orangeriet in the King’s Garden invited guests to experience Fritz Hansen’s hospitality universe across both indoor and outdoor settings. Throughout the spaces, visitors discovered the materials, techniques, and principles that defined the brand’s approach - designs made to be cherished, repaired, and passed down through generations.
Fritz Hansen NEWS (launching September 2025)
3daysofdesign
After Chair
by Michael Anastassiades
PK23™ Lounge Chair by Poul Kjærholm
After Table by Michael Anastassiades
Let™ Lounge Chair Swivel by Sebastian Herkner
Solae Portable Lamp by Cecilie Manz
PK3 Dining Chair by Poul Kjærholm
Chair Front Uph Series 7 Tailored (clad in harness leather) by Arne Jacobsen
Anastassiades
FROM LENS TO LIFE – Renowned maestro Michele De Lucchi debuted his modern take on rattan for GUBI, while the legendary Carlo De Carli’s timeless masterpieces returned to the spotlight. Together, their visionary designs embodied GUBI’s philosophy of merging the brilliance of design history with the thrill of the present. This experience also unveiled GUBI’s full vision for 2025 , a journey that had only just begun.
Poltrona Tria
by Carlo De Carli
Bistra Chair (launching August)
by AMDL CIRCLE
Tavolo A Dischi
by Carlo De Carli
Bistra Stool (launching August) by AMDL CIRCLE
GUBI x GARRO Editions by Paavo Tynell
3D Collection (launching by Komplot Design
Editions
(launching August) Elogio Sofa (launching September) by Tobia Scarpa
HAY showcased their latest launches, along with previews of upcoming collections and inspiring spaces, at their flagship store and showroom, HAY House, in the heart of Copenhagen. Among the highlights were a new tableware collection created in collaboration with internationally recognised American artist Emma Kohlmann, and the reissue of an iconic piece of Italian design history - both set to launch in September.
HAY NEWS (launching August 2025)
3daysofdesign
Amanta Sofa
by Mario Bellini
Annex Table by John Tree
Ava Lamp by Ana Kraš
O2 Lounge Chair
by Jonas Forsman
Perforated Cabinet by Muller Van Severen
Twist Floor Lamp by Romain Sillion
Compass Lamp by Julien Renault
Layout Chair by Julien Renault
Wood Box Coffee Table by Jonathan Muecke
La Pittura by Emma Kohlmann
Visitors stepped into the Mater exhibition to discover the latest in sustainable furniture innovation. The exhibition showcased how a brand born from a love of responsible craftsmanship had evolved - from an early focus on FSC-certified wood to embracing emerging green technologies and next-generation materials.
Terra Wall Lamp by OEO Studio
Terra Pendant by OEO Studio
Terra Portable Lamp by OEO Studio
For this year’s 3daysofdesign, Montana Furniture expanded into exciting, softer territories. Visitors stepped into their Copenhagen showroom to explore fresh perspectives on colour, shape, and design. Among the highlights was a new direction that embraced comfort, flexibility, and the evolving ways we live.
Paradigm
Modular Sofa
Panton Wire (new sizes by Verner Panton
sizes and colours)
KIMPOP x Montana New Colours
Montana Mini New Colours
nanimarquina showcased their latest 2025 collections during 3daysofdesign at the PAST FORWARD exhibition curated by Tadaima. The exhibition explored the dialogue between tradition and modernity, bringing together objects shaped by heritage techniques and contemporary craftsmanship - where function met form, and small-scale makers stood alongside established brands. Sculptural and functional, minimal and expressive, large and small scale - all coexisted in a carefully curated balance. The exhibition highlighted how design evolved by honouring its origins while embracing new expressions, bridging past and present to shape the future.
3daysofdesign
Alga by Nani Marquina
Poufs (new finishes) by nanimarquina
Folded by Estudi Manel Molina
Garden by Nani Marquina
Topo by Marc Morro
Nuance by Stefan Scholten
Talk Talk by Jaime Hayon
Molina
NAU created a unique and inspiring experience at 3daysofdesign. The exhibition featured a curated and immersive presentation of the Australian collection, showcasing the best of NAU’s design ethos. The collection highlighted the work of renowned designers such as Adam Goodrum and Tom Fereday, whose innovative approaches and numerous accolades had significantly contributed to contemporary design. The exhibition aimed to engage visitors with the creativity and craftsmanship that define NAU, offering insights into the design process and philosophy behind each piece.
Cove
by Tom Fereday
Nola by Tom Fereday
Sia Outdoor by Tom Fereday
Ayva by Tom Fereday
Nemo Lighting returned to 3daysofdesign, reaffirming its ongoing dialogue with the Nordic design scene - a community that shared its values of quality, functionality, and innovation.
Fresh from Milan Design Week, Nemo presented a curated installation that blended design excellence, refined aesthetics, and contemporary vision. On display, the Lorosae Table Lamp from the Masters collection embodied the brand’s conversation with architectural heritage and celebrated design masters such as Álvaro Siza, one of the most influential figures in Portuguese architecture. From the Contemporary collection, the Portofino portable lamp in its new gold finish represented a new generation of design, combining versatility, elegance, and advanced technology.
Lorosae
by Alvaro Siza
Portofino Portable Lamp by Valerio Sommella
PLEASE WAIT to be SEATED showcased novelties and their full design collection at their new permanent showroom situated in the middle of Frederiksstaden, the old centre of the city.
3daysofdesign
Acorn Carry TV Stand by 3PART Dosina by Thomas Pedersen
Radiant Savoye by ARDE design studio
Smile by Tools design
Pedersen
Emendo by Hans Thyge & Co
Quay
Taffel by Thomas Pedersen
Yuuga by Tools Design
This year’s exhibition was a Wunderkammer of the magnificent world of PP Møbler and their heritage, offering visitors a chance to delve into the wonders of wood, craftsmanship, and exceptional design. The showroom provided a sanctuary of serenity and skill - a perfect retreat from the buzz of the inner city, where guests could catch their breath and gain insight into one of the key cultural bearers of Danish design and craft.
by Hans J. Wegner
PP101
CRAFTING DESIGN ICONS – Visitors explored the SOFTLINE design universe and found inspiration in the new collections and trend palette presented in the 700 sqm pop-up showroom at PRESSEN, an iconic former print press facility in the heart of Copenhagen. The immersive installation invited guests into a space where nature, furniture, and the user became one. They experienced the joy of sensation, the thrill of touch, and the magic of materiality - a world where the digital faded into the background and the beauty of the physical took centre stage.
Lony Modular Sofa
by Sascha Sartory
Junto Modular Sofa by Sascha Sartory
In an unexpected rendezvous between refinement and roughness, Vipp invited Marrakesh- and Parisbased architecture practice Studio KO to design an ephemeral guesthouse in a restored garage within the courtyard of Vipp HQ in Copenhagen.
Studio KO unveiled their interpretation of a Vipp guesthouse in response to Vipp’s growing portfolio of architecturally significant properties in spectacular settings around the world - from Puglia to Tasmania and Todos Santos. They crafted a visionary space that explored notions of home and the meeting of cultures.
Vipp Bin
Limited Edition Copper
Vipp469 Lodge Lounge Chair Low Back
Vipp430 Vipp Studio Desk
Vipp12 Bin New Size
Vipp453 Swivel Chair
Vipp675 Cabinet System
During 3daysofdesign, Wendelbo and Paper
Collective joined forces in a collaborative exhibition. Hosted within Wendelbo’s recently unveiled showroom, the exhibition served as a platform to showcase both new and established designers from Wendelbo’s curated portfolio. With a deliberate nod to Wendelbo’s rich history of upholstery traditions, the exhibition featured a selection of distinctive artworks delicately printed on fabrics handpicked from Wendelbo’s fabric collection. Each piece embodied the intertwining threads of creativity and tactile sensibility, inviting visitors to immerse themselves in the interplay of texture, design, and art.
Kin Side Table BY John Astbury
Atli Lounge Chair by Atlason Studio
Ridge Sofa by Norm Architects
Thank you for reviewing our 3daysofdesign CULT Report 2025!
Contact your sales representative or local showroom for product information and ben@cultdesign.com.au for any editorial enquiries.
