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The Corne¬ Daily Sun Vol. 129, No. 83




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City Considers Repeal of Min. Parking Rules By TYLER ALICEA Sun Staff Writer

After much debate, the Board of Public Works, the government body responsible for the City of Ithaca’s streets and sidewalks, unanimously approved a resolution Monday recommending the elimination of minimum parking requirements throughout all city zoning districts. Currently, city parking laws require developers to include one parking space for every two housing units created if they wish to construct buildings in Collegetown. Mayor Svante Myrick ’09, a strong supporter of overhauling the city’s parking laws, has previously said that the current laws increase the costs of housing in Ithaca. “We know that mandating parking has helped make this city too expensive for working families by subsidizing the cost of vehicular ownership and increasing the cost of housing,” he said in an email to the members of the Planning and Development Board in May. According to the Board of Public Works’ resolution, the city loses approximately $1 million every year from


Park it right there | The Board of Public Works recommended the repeal of minimum parking requirements citywide Monday evening. inefficient parking operations. Additionally, excess parking created through the minimum parking requirements competes with public parking, the resolution said. The Board’s recommendation is intended to “maximize potential revenue from the city’s parking resources,” the resolution added. Residents of Ithaca provided their input on the minimum parking requirement at the meeting Monday. Resident Tom Hanna lauded the resolution to repeal

the minimum parking requirement, saying that the current parking laws are an “obstacle”to development. “Future planning in Collegetown requires that we eliminate this requirement,” he said. Opponents to the repeal have said that without a minimum parking requirement, excess cars will spillover into other neighborhoods rather than into the parking spaces creatSee PARKING page 4

Comedian W.Kamau Bell to Perform at C.U. Anonymous Donor


Walter Kamau Bell, a San Francisco-based comedian and community activist, will be performing at the Statler Auditorium on March 6, according to Cornell University Programming Board. Bell has established himself as a comedian who

centers his acts on social and political commentary. He is a founding member of the comedy collective “Laughter Against the Machine” and perhaps is best known for his weekly stand up comedy series, Totally Biased With W. Kamau Bell. Student response to CUPB’s announcement of Bell ranged from excitement to curiosity. See BELL page 5

To Give Up to $25K to Senior Class Campaign By LAUREN AVERY

Sun Staff Writer

News From Rwanda With Love

David Karambizi ’14 tells of his inspirational journey from Rwanda to the United States and of his dreams for the future. | Page 3

Opinion Good Divestments

Kirat Singh ’14 discusses the fate of divestments at Cornell and beyond. | Page 7

After Appeal, Univ. Reduces Phi Sigma Kappa’s Punishment By RUDY YODER Sun Staff Writer

After appealing to the University’s Fraternity and Sorority Review Board, the Phi Sigma Kappa fraternity’s yearlong punishment has been reduced to one semester, a

University official confirmed in a statement Monday. Susan Murphy ’73 Ph.D. ’94, vice president for student and academic services, made the decision to reduce Phi Sigma Kappa’s punishment — as long See APPEAL page 4

Arts The Moody Blues

Henry Staley ’16 reviews Taj Mahal’s performance at the State Theatre Saturday night. | Page 9

Sports Superbowl Sunday

The Ravens beat the 49ers in a nailbiting game Sunday. | Page 16

Weather Cloudy HIGH: 27 LOW: 19


Welcome back | The University announced Monday that it approved the Phi Sigma Kappa fraternity’s appeal to reduce its punishment.

The 2013 Senior Class Campaign announced Monday that an unnamed donor will donate up to $25,000 to a scholarship fund on behalf of the senior class. “Starting today, for every senior that gives to the campaign, the anonymous donor will give $25 toward a scholarship fund, up to $25,000. So if we get 1,000 seniors to give to our campaign, then this anonymous donor will provide a $25,000 scholarship in the name of the Class of 2013,” said Jonathan Weinberg ’13, co-president of the 2013 Senior Class Campaign. As the donor has chosen to remain anonymous, Susan Murphy ’73 Ph.D. ’94, vice president for student and academic services, will represent the donor during the campaign, according to copresident Fiona Ismail ’13. “[Murphy] is going to be serving as the voice and the face of him or her,” Ismail

said. Weinberg, who is also a columnist for The Sun, said he hopes the donation will motivate more seniors to donate to and participate in the Senior Class Campaign. “This challenge encourages a number of seniors to give,” he said. “We want as many seniors as possible to give, no matter how much they can afford to give personally, and this donor made sure that those numbers will

“The donation will contribute to the senior class’ legacy.” Fiona Ismail ’13 really count.” According to Ismail, the donation will contribute to the senior class’ legacy at Cornell by enabling new students to attend the University. “The gift has been really important for us because now that we’re leaving, we want to leave a mark on campus,” Ismail said. “This gift See DONATION page 4

2 THE CORNELL DAILY SUN | Tuesday, February 5, 2013


Tuesday, February 5, 2013


1 • Student Creative Writing By Jacob Kose ’13

Overview of Multiple Comparison Methods 10 a.m. - Noon, Stone Computing Room, Mann Library

A vaporous trail of burnt, blistered beans enveloped the South Meadow Street Chipotle like a fat old man hugging the oxygen out of all his grandchildren. Somewhere within was a stovetop, squeezing each bean at the waist until our lunch bled black. The customers were afraid: some took maybe one step from their Subarus and Volvos, most didn’t even crack their windows. Everyone fled as if the miasma had infused the guacamole, salsa, rice, and cheese with arsenic. They awarded me the very first spot in line as if I were Jesus or Alex Trebek. I felt sorry for the inevitable Ithaca College freshman who’d burnt the beans. His Pandora station had probably played the ten-minute, live version of a Mumford & Sons song instead of the four-minute studio version, and that couldn’t be entirely his fault. Kerplunking tub after tub of beans into an industrial bean vat lures every rookie chef to sleep. Besides, the place needed morale and the overheated squeeze was seducing my starvation. I recited the menu aloud, promised to buy at least one burrito, and thought of lessons learned in Vietnam. My most recent visit with our Vietnamese speculators reinforced how difficult it is to sync oneself perfectly with nature, especially with food. Two weeks ago, my Vietnamese landlady had explained that picking fruit at its perfectly ripest point is a subtle but crucial aspect of the native magician’s craft. She was pointing to a grove of fruit trees and boulders behind a brick building. I had trouble seeing this magic through the walls of palm trees encompassing us, so she beckoned me follow her to my room, settle, and wait for breakfast. The whole place had a feel of somewhere you should live, not just stay a weekend. The trees and buildings separated guests just enough to induce an air of spontaneity and community. Outside my one window, I saw the landlady putting portions of fruit and grains on the

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ground as she hummed in Jazz standards. She delivered not a traditional bowl, but two enormous palm fronds cradling wild rice, berries, and a large papaya crescent, like a tiny, woven boat. The melon was such a bright golden-orange band; it resembled the view from an airplane cresting beside a sunset. I walked outside to look after her, and she was carrying a platter with enough leaves to clothe a naked tree branch. The next day I called to the landlady as she hummed and, with patience, she said that some of the leaves were for us, but most were offerings to her family’s spirits. She resumed her walk, giving guests their breakfast then bending low beneath bushes and canopies to offer sweet thanks to particular spots of earth. After she had finished her giving and I my food, I walked to the back of a small red building at the corner of the grounds, beneath the palm where she had set down the very first offering. The tiny boat was intact but rustled and stained with ruptured berries. The melon rind was gone, and it was as if the rice had never been sown. The following morning I lost as little time as possible and repeated my excursion to the first palm directly after the landlady came to retrieve my empty plate from the windowsill. The fruit was there and the rice was full. She couldn’t have placed the offering more than twelve minutes before I’d come. It was a fulsome, middle-aged palm that bore no visible distinctions. I looked back to the offering and watched, widening my stance to convince myself I should not escape just yet, as one moving black bean joined the rice kernels. Then more, a marching band of black beans climbing amongst the rice from both sides of the leaves, until kernels and fruit disappeared in microscopic chunks. I only realized they were ants when I saw two battling for the final kernel, kicking, and rolling, and democratizing. They looked their next meal in the eye, drooled, and decided to save it for later. See for the rest of this story. Students can send poetry and fiction submissions to

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New Graduate Fellowship to Boost Humanities in N.Y. State By JONATHAN SWARTZ

Sun Staff Writer

Hoping to influence the public realm and strengthen the humanities in New York State, the University has created a Graduate Student Public Humanities Fellowship for the 2013-14 academic year. Selected fellows will collaborate with the New York Council for the Humanities, according to Prof. Tim Murray, English, director of the Society for the Humanities program. Fellows will be selected based on the submission of a project proposal. “[The fellowship] legitimizes graduate scholarship that can be implemented to address the widest of public audiences,” Murray said. “[It is] an effort to grow public interest in the humanities while enhancing the professional skills of the graduate students in this consortium.” Murray noted that the fellowship will allow the University to foster a connection with the New York State region. “Selected fellows will [participate in a] workshop with the staff of the State Council on strategies of public involvement before translating their research into a practical project in partnership with a regional arts and cultural institute,” Murray said. According to Murray, the fellowship will allow the University to further pursue its goal as a land-grant institution to

serve a broad, public audience. Leah Nahmias, program officer at the New York Council for the Humanities, highlighted some of the long lasting implications for the selected fellows’ careers. “In the long term, building a cohort of scholars who want to and have skills for working in the public will have lots of impact, whether they pursue careers inside or outside of [academics],” she said. Nahmias added that she hopes the fellowship will benefit more than just its members. “Within [academia], hopefully [the fellows] will continue to work occasionally with the public, as well as become advocates for other faculty and students.” The Cornell fellow will join a cohort of other public humanities fellows from Columbia University, New York University, the City University of New York, State University of New York at Buffalo and Syracuse University, according to Nahmias. Nahmias said that this is not only the first time the Council has formed such a fellowship, but also the first time anything like this has occurred anywhere in the nation. “Scholars usually consider their networks as discipline-based: They’re in conversation with colleagues around the

THE CORNELL DAILY SUN | Tuesday, February 5, 2013 3 Attack and defend


Students hold a snowball fight, supervised by the Cornell University Police Department, on the Arts Quad Monday afternoon.

country and around the world,” she said. “It’s a significant departure for scholars to think of themselves as part of a statewide network.” Murray said that the humanities at Cornell are currently benefiting from an unusually successful period. From hiring new faculty to raising funds to construct the new humanities building, Klarman Hall, the University has recently strengthened its dedication to the humanities, Murray said. “Our faculty and graduate students have been the recipients of a wealth of national and international awards and fellowships,” Murray said. The Society for the Humanities has also received two major grants from the Andrew W. Mellon Foundation in 2012: $1.3 million for an endowment of the

Society and $1.4 million with the College of Architecture, Art and Planning for a new graduate curriculum in urbanism, according to Murray. Nahmias said that although the University can only support one fellow, she is gratified by the many prospective projects that have been submitted thus far. “Although we won’t be able to fund every worthy candidate and project that’s been described in the applications, we at the Council have been pleased –– and a little surprised — to see how many young scholars are eager to work with the public,” she said. Jonathan Swartz can be reached at

Students’ Stories Karambizi ’14 Leads Educational Endeavor To Combat Disparity, Democratize Education By LUCY MEHRABYAN Sun Staff Writer

He has a dream. David Karambizi ’14 hopes to democratize education by giving back to the middle school that he said taught him the importance of character. Born in Rwanda during the genocide in 1994, he moved to the Ivory Coast when he was seven years old and spent most of his life there before moving to the United States. “The whole genocide is

complicated. I don’t remember much of it, but … that’s where I come from, that’s what I am,” Karambizi said. “If I am a tree, that’s where my roots are and there’s nothing I can do about it. I can go around the world to Brazil, get educated at Cornell and become a global citizen of the world, but the truth is, everything I do will have to lead me back to my place of origin.” Moving to the U.S. in the eighth grade, Karambizi acknowledges the pivotal role


Knowledge is power | David Karambizi ’14, who started S.O.S. for Education to help underprivileged children, sits with his sister. Know someone remarkable? Send your suggestion to

his middle school experience played in his life. His school taught its students character, according to Karambizi. “We had kids who were orphans, all emerging from street life or gangs … those are the kids that I went to class with,” he said. “We were not necessarily bright, but they taught us that we were capable and [that] if you had good character, you would be all right in life.” Karambizi said that when he enrolled at Cornell, it was mind boggling and humbling for him to walk on the grounds where some of the “brightest” students and professors have walked. The experience inspired him to do something to connect less privileged students with Cornell students, he added. “It hit me when I came to Cornell. I appreciated life and the opportunities given to me,” he said. “I am not the brightest, but I am capable. I work hard for a dream, and that’s what S.O.S. [for Education] was.” Karambizi launched S.O.S. for Education with his college roommate in the hopes of giving back to the middle school that had had an immense impact on his life. Karambizi said that his initial idea was to raise funds for

his privately-owned middle school, which sustains itself through donations. Although he said that, at times, it seemed like an impossible endeavor, Karambizi put together a successful event that raised a large sum of money for the school with the support of the Cornell Public Service Center. “[The event] is about inspiring people through art and performances [by] Cornell students,” he said. “This involved many people for [the] cause of democratizing education and combating disparity.” Karambizi said that the event was just the beginning. He said he would like to inspire Cornell students to give direction to their peers who are marginalized and underprivileged, and further inspire them to follow their dreams. “Education to me is the future –– impartial and not prejudiced, beautiful and without bounds. And if we depreciate it by reducing it to a means of capital creation, as we are nowadays, then we are doomed as a society,” he said. Karambizi is proficient in four languages — English, Spanish, French and Kinyarwanda — and he plays the guitar. Karambizi said music, for him, is a safe refuge.

He has written more than 300 songs, with topics ranging from love to injustice and the struggle for equity in the world. “I do love the process of creating. Music is a safe place where you sing, you close your eyes, you play the guitar, you feel free, you feel good,” Karambizi said. Karambizi’s plan for after college is to take a year off and reconnect with people through opportunities like City Year or the Fulbright Program, both of which are organizations dedicated to promoting civic engagement. Karambizi said that students are often disconnected from the world due to academic rigor. He added that eventually he would like to attend medical school –– but that his dream is to go back to his roots and become part of the Rwandan people. “I always pictured being in underdeveloped nations for the rest of my life — I picture kids from Rwanda, kids from Peru, kids from India, I picture orphans from Ivory Coast playing soccer [or] reading a book together … That is [the] big dream that I am afraid to lose,” Karambizi said. Lucy Mehrabyan can be reached at

4 THE CORNELL DAILY SUN | Tuesday, February 5, 2013


Gift Will Benefit Future C.U.Students Repeal of Requirement May Ease City Parking DONATION

Continued from page 1

is a great way for us to help future Cornell students come here if they can’t afford it and make sure that opportunities are available for them.” The gift will also help the senior class display its appreciation for the University, Weinberg said.

“I think that it is a big day for us. We can really show how we are thanking Cornell, and it will really pay off for future students that need it,” he said. “We’re really excited about that, and it is our hope that seniors are as excited as we are to give back.” Lauren Avery can be reached at


Continued from page 1

other neighbors rather than into the parking spaces created by developers. The repeal of the requirement might lead to dramatic changes with new housing projects being built in Ithaca. Josh Lower ’05, the developer of a housing project at 307 College Ave., has been attempting to receive a parking variance, or an exemption from the city’s parking laws, since he first proposed his project. His project, which would add 103 bedrooms to Collegetown, is currently not feasible without the

variance because he would have to create 57 parking spaces for the proposed building’s residents. A repeal of the minimum parking law would bring his project one step closer to becoming a reality. The Board of Public Work’s resolution will also aim to address Ithaca’s parking problems by supporting a position the city recently created: director of parking. The position was created in order to better manage parking owned by the City. The position’s target start date is April 1, Myrick said at the meeting. Tyler Alicea can be reached at

Univ.Cuts Frat’s Punishment APPEAL

Continued from page 1

as the fraternity complies with the review board’s conditions. The chapter’s appeal follows the University’s announcement that it would expel Phi Sigma Kappa after “underage and excessive alcohol consumption” violations, the most recent of which occurred on Dec. 2. A representative from Phi Sigma Kappa declined to comment regarding its appeal. According to Tommy Bruce, vice president of University communications, the review board upheld its previous decision to revoke the chapter’s recognition but added a modification — that the chapter would be eligible for provisional recognition as early as September 2013. Provisional recognition, or probationary status, will entitle Phi Sigma Kappa to receive all the benefits of a recognized chapter after the spring semester. The benefits of recognition include access to the University’s facilities and the ability to participate in Universityprovided programs and the Greek governance system.

However, if the fraternity violates the University’s recognition policy during its probation, the chapter may lose its recognition once again, according to the University’s recognition policy. Phi Sigma Kappa was allowed to appeal the review board’s initial decision to expel the chapter for one year during a 48-hour window after the University’s announcement Jan. 14. Phi Sigma Kappa was the second fraternity that the University took action against during rush week. The Pi Kappa Phi fraternity was placed on provisional recognition status for at least four years due to incidents involving “underage and excessive alcohol consumption.” During the same week, the University, citing hazing incidents, revoked recognition of the Tau Epsilon Phi fraternity for no less than four years. Both Pi Kappa Phi and Tau Epsilon Phi did not attempt to appeal their decision, according to Claudia Wheatley, director of press relations for the University. Rudy Yoder can be reached at


Calif.Comedian Slated To Probe Race, Politics BELL

Continued from page 1

“I’ve never heard of this guy before ... But I feel like what he has to say is pretty interesting because it’s more than just comedy,” Paul Maier ’13 said. Richmond Wong ’14, executive chairperson of CUPB, said Bell will discuss social and political issues throughout his act. “We think that he is really a rising talent. It’s a really good opportunity to bring him to campus,” he said. “We think he will be very topical, and he will be able to discuss “I feel like what he has to say is class, race, sex and politics through pretty interesting because it’s more both commentary than just comedy.” and comedy.” Though the Paul Maier ’13 message of Bell’s work is controversial –– as it deals with sensitive social issues –– the show will be “interesting,” according to Sarah Reitman ’15, a member of CUPB. “We are very excited to have him. We are really looking forward to his comedic message,” she said. Bell has been praised as “one of our nation’s most adept racial commentators with a blistering wit” by Punchline Magazine and as “the most promising new talent in political comedy in years” by The New York Times. He was voted as San Francisco’s best comedian by the S.F. Weekly and the San Francisco Bay Guardian, according to Bell’s official website. Tickets to the event will be available free of charge at the Willard Straight Hall resource center next week, according to CUPB’s website. Erica Augenstein can be reached at

THE CORNELL DAILY SUN | Tuesday, February 5, 2013 5


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Divestment: a misguided debate

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To the Editor: Re: “Editorial: Divesting Selectively” Opinion, Jan. 29

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David Marten ’14 Akane Otani ’14 Liz Camuti ’14 Fiona Modrak ’14 Kelly Yang ’15 Arielle Cruz ’15 Lianne Bornfeld ’15 Manu Rathore ‘’15 Haley Velasco ’15 Megan Zhou ’15 Zach Praiss ’16 Rebecca Harris ’14 Kerry Close ’14


Keeping C.U.Grads Local Cornell is not known for being geographically diverse; a plurality of its students hail from the Tri-State Area. Since Cornell is New York State’s land-grant university, this regionalism is certainly justified. But being a land-grant institution does not only mean that Cornell has a mission to educate some of the best and brightest New Yorkers; it also has an obligation to attract the talented students from across the United States and the world, and keep them in the state. With upstate New York continuing to struggle economically, Cornell should incentivize students to stay in the region and help revitalize upstate communities. Though Cornell has worked to attract more students from across the U.S., about 28 percent of students — both because of the University’s land-grant mission and its geographical location — still hail from New York. In recent years, the University has worked to diversify its student body — geographically, racially and socioeconomically. We commend the Administration for committing to these diversity initiatives, and encourage them to continue bringing in more students from traditionally underrepresented states. But with upstate communities struggling to achieve economic prosperity, the challenge the University now must face is how to keep students here in the Southern Tier and Central New York, and reverse the brain drain that has plagued the region. The decline of manufacturing in upstate counties and a shortage of jobs requiring advanced degrees has contributed to an exodus of young adults from the region. According to the New York State Center on Rural Schools, if New York State did not include New York City, it would rank 49th out of 50 states in terms of the percentage of people migrating into the state. Without efforts from institutions like Cornell to spur job creation and inspire young college graduates to remain in the area, the region’s economy will only worsen. Though Cornell has strong ties to the Southern Tier region, all too often these bonds are not shared by its students. After four years on The Hill, newfound Cornell graduates are quick to leave Ithaca for New York City and its environs, either because that’s where their families are or where they can find jobs. As a land-grant institution, Cornell has a responsibility to help benefit the entire state — including New York City. But New York City’s gain should not be in exchange for upstate’s loss. Rather than letting graduates flee Ithaca for the bright lights of the city, the University should incentivize graduates to stay in upstate New York — a region desperately hurting for a talented workforce. As Cornell looks to expand partnerships between academia and industry with the Cornell NYC Tech campus and Weill Cornell Medical College, it should apply this same strategy to help boost the upstate economy — an approach advocated by William Dudley, president of the Federal Reserve Bank of New York. Expanded and more visible partnerships between Cornell and businesses in the region would help attract graduates and keep them in upstate New York. As Gov. Andrew Cuomo looks to fund capital projects in the region to grow the upstate economy, job opportunities in health care, energy and agriculture are likely to increase. However, in order to keep more Cornellians in the region, the University must translate these partnerships into strong relations with upstate communities. Giving Cornellians a shared identity with the people of Upstate New York will incentivize them to stay in the region after they leave The Hill.

I’m all for divestment. Yet, unfortunately, the vernacular on divestment within The Sun and around campus has amounted to little more than fantastical statements. Let me illustrate. The portion of our endowment that would be divested is found primarily in the Resource Related section. Within Resource Related, five managers make up approximately 8.2 percent of our entire endowment and are listed as follows: Cargill, Gresham, RMS, Riverstone and NGP. RMS manages renewable timberland and is a testament to how profit can coincide with conservation. Cargill, Gresham and Riverstone all manage a wide basket of commodities that include anything from bauxite to gasoline, while NGP is heavily invested in fossil fuels. Assuming the basket managers each have half of their holdings invested in fossil fuels, we approximate that 38 percent of our 8.2 percent of the portfolio is invested in fossil fuels. Adding on an additional 1.4 percent from equity exposure, we can generously approximate that 4.5 percent of the endowment is somehow related to fossil fuels. Consequently, roughly $239 million of Cornell’s $5.3-billion endowment is invested in fossil fuel or 0.06 percent of Exxon Mobil’s $410-billion market cap. Of course, all change starts somewhere, so if the top 25 endowed universities decided to divest their fossil fuel exposure, the collective value of $9.6 billion would total roughly 2 percent of Exxon Mobil’s market cap. To illustrate how insignificant this is, eight days of average trading volume for Exxon Mobil exchanges more money than the entire $9.6 billion across these top 25 endowed universities. That’s just one company. One of tenets of investing is the concept of diversification — don’t put all your eggs in one basket. In Q4 of 2008, our endowment posted a 16.9-percent loss, $850 million gone in an instant. Six months earlier, the endowment rose 2 percent despite equity markets already falling. The simplistic and much abridged reason: commodities. In the first half of 2008, the PowerShares Commodity Index gained over 60 percent. Assuming Cornell’s endowment had a relatively small allocation of 15 percent in commodities (data is not available), the endowment profited nearly $500 million, twice current fossil fuel investment. While the bubble imploded shortly thereafter, commodities outperformed equities by a 20-percent margin throughout the crisis. The reason why we did not lose considerably more than 16.9 percent is because of the relative performance of defensive assets such as commodities. Diversification! Figure-wise, the 20-percent relative margin of commodities over equities potentially saved us well over $200 million — money that could bring Gates Hall, 25 endowed professors, and full tuition endowments to more than 100 students a year. I truly understand how passionate people are over this issue. This is not a manifesto meant to belittle a movement against global warming of which I count myself a member. There are solutions; divestment is just not one of those. Ali Yadzi ’13

Super Bowl “Blackout” by Laura Miller

THE CORNELL DAILY SUN | Tuesday, Feburary 5, 2013 7


You Only Divest Once L

ast week’s excellent dialogue in these pages on the question of Cornell divesting from fossil fuels has motivated me to jump on the bandwagon. Cornell and its peer institutions are indeed well-positioned to affect the tenor of the climate debate. Initially, an “obvious” move in my mind, divestment now appears to be a potent tool that advocates should use carefully. I want to emphasize that the concerns I am about to highlight are not cases against divestment activism. Rather, they are calls to accompany it with a wariness that comes from acknowledging historical lessons of socially responsible divestment and investment. Calls to divest from polluting industries or brutal regimes fall into two broad categories. The first are those that appeal to a purely normative, ethical standard that says we cannot support the injustices we might be facilitating. The second variety are those that also try to usher in a new economy or regime. The first sort admittedly has a lower burden, a simple appeal to Cornell’s Trustees to pull Cornell money out of oil, coal and gas firms would fall into this category. The advocates of such a move, however, still need to engage in a thorough and honest assessment of the counterfactual. It would not do, for instance, if Cornell divesting from listed American fossil fuel entities increases reliance on foreign drilling fields where weaker regulatory capacities lead to even more environmental damage. The second brand of divestment is more interesting to examine because it also attempts to bring positive reform. The United States’ universities have been part of such an attempt before when a divestment campaign was launched against the Apartheid regime in South Africa. The degree of involvement was by no

means uniform. U.C. Berkeley pulled out investments worth more than $3 billion and earned a specific commendation from Nelson Mandela. According to an old report from The Harvard Crimson, Harvard needed a specific appeal by Archbishop Desmond Tutu to get on the right side of history before it began divesting. The case of Columbia is particularly instructive for climate activists today. Columbia’s divestment from South Africa was only one part, albeit a crucial one, of a deeper movement that involved a year of sit-ins, teach-ins and peaceful demonstrations, often outside Board of Trustees meetings. Cornell students and faculty also held protests in favor of divesting from South Africa. However, the University’s response was less enthusiastic. If the fossil fuel divestment movement is to strive for something beyond the healthy consciences of its advocates, it has to look to Columbia in the 80’s as an example. A simultaneous emphasis on broader environmental literacy and consciousness is not just desirable; it is necessary. Disinvestment can be a powerful tool, but it is a single-use device. A 1999 study by Ivo Welch and Paul Wazzan argued that even in the South African case, where the disinvestment consensus was far stronger, there was barely any direct financial pressure on firms doing business with the regime. Selling sprees by large entities temporarily depressed stock prices but “socially indifferent” investors soon stepped in to take advantage of the undervalued assets. Critically, for the broader cause, there was little you could do once you had divested because you lost all future leverage by doing so. Divestment provided a one-shot opportunity to attract media and public attention to the cause and to boost morale among supporters. In the South African

case, the publicity served the campaign well. Had the opportunity been wasted, even Berkeley’s massive withdrawal would have only provided a gigantic buying opportunity for investors unconcerned about the Apartheid regime. Key differences between the fossil fuel and anti-Apartheid divestment movements make the former admittedly harder to popularize. The difference is not one of the

divestment. A set of principles demanding equal treatment of employees irrespective of race, called the Sullivan Principles, became prominent in the rhetoric of antiApartheid activists in Washington. The Principles had been crafted by the Rev. Dr. Leon Sullivan, a board member at General Motors. GM was also, by many accounts, the largest employer of blacks in South Africa. Once Sullivan had succeeded in

Kirat Singh Evaluating the Discontents prevalence of financial self-interest — the same debates over the true goals of University endowments and pension funds that problematize fossil fuel divestment today occurred in the 1980s as well. The first important difference is the theater of action. Although small American investors in the involved firms were affected to some degree by anti-Apartheid divestment, the impact of fossil fuel divestment on American citizens is likely to be more direct and pronounced. The increasing economic importance of domestic energy production from shale-gas exploitation only exacerbates opposition to the movement. Second, in the South African case, American divestment aimed to export a legislatively-mandated right — racial equality — to South Africa rather than promote a new value domestically. This, I would argue, produced constructive incentives for American corporate actors to back

enforcing the principles within GM, it had a ripple effect among other American firms that risked being labeled discriminatory and complicit with the United States if they abstained from adopting the Sullivan Principles in their South African operations. These barriers help explain the headwinds being faced by divestment advocates today. Despite the scientific consensus, many minds are yet to be convinced that the short-term financial tradeoff is worth making. To do that, it is essential that divestment be only one in a bouquet of many moves pursued by climate activists at Cornell and beyond.

Kirat Singh is a junior in the College of Arts and Sciences. He may be reached at Evaluating the Discontents appears alternate Tuesdays this semester.

Reimaging the Student Organization L

ast week, I joined a team of more than 2,000 Cornell students clambering through the obstacle course that is the Student Assembly Finance Commission. Together we jumped through the hoops of budget forms, scratched our names across boxes for new officers and scrambled to upload supporting documents. By the end of the process, I was drained and exhausted from grappling with this bureaucracy. I had expected a simple process of confirming that we were dedicated Cornell students. Yet applying for SAFC funding was not the objective process I expected it to be. Each step of reg-

out the forms for the SAFC, we soon learned that this is not what they believe Cornell organizations should look like. First, there was the issue of officers. All groups must have a president, treasurer, and two other officers. From this first step of registration, hierarchy is mandated. Continuing along the registration process, every organization has to submit a constitution as well as bylaws. It would be fine if this was a self-determined document created by each group, but the SAFC has very specific requirements here as well. They specify what each article of the constitution should contain, giving guidelines for everything from voting process to meeting structure. Essentially, the conand bylaws Personal Politics stitution are pre-written without room for variant organizing practices. As a group that strives to be anti-oppressive, the nonhierarchical and consensus-based structures of our organization represent our core values. I understand the importance of the SAFC in commissioning finances to student organizations responsibly, but it has stepped far beyond this role. The SAFC has become an instructive model for how student groups should organize their process and express their core values. For many of us on campus, our organizations are an escape from institutions in which we feel powerless. We create these communities to celebrate our common interests. In these spaces, we have the power to explore what is possible when passionate members come together. Yet the requirements of the SAFC constrict this exploration and

Tyler Lurie-Spicer

istering my student organization for the process felt more instructive than inquisitive. Clearly, the SAFC has an idea for how every student group should be organized and our funding will be held ransom until we submit to this conformity. Yet for many of us, student groups are spaces where we can explore alternative ways of organizing. Last semester, before we reached out to the SAFC, my group tried a hierarchical leadership structure. However, we found that this made members feel ostracized from the group and they subsequently stopped coming to meetings. This semester, our goal was to try a different structure — one that would be horizontal with every decision being made by consensus when possible. But as we filled



limit the possibilities of what our student organizations can become. This pre-professional culture of hierarchal organization has become a national sentiment. In his inaugural address last Tuesday, North Carolina Gov. Pat McCroy (R) explained his plan for the public university system in North Carolina. His staff is drafting legislation “in which we change the basic formula and how education money is given out to our universities and our community colleges, not based on how many butts [are] in seats, but how many of those butts can get jobs.” Nationally, we are sacrificing the kinds of organizational thinking that has supported the love of learning in favor of training the next generation of corporate America. Whether it’s a university in North Carolina or a student organization in Ithaca, N.Y., it is clear that administrations are cracking down on students’ attempts to explore alternatives to the structures that supports dominant employable practices, rather than community-based organization that thrive on the empowerment of the individuals involved. These disempowering organizational models clearly prioritize product over production. Their Machiavellian nature is great for reaching end goals. Yet when an organization is rooted in a community and works toward supporting the desires and sentiments of those members, its daily operations and structure must grant each participant the strength and opportunity to be a leader. I wish my organization did not have to learn this lesson the hard way. Yet, if the SAFC does not change its registration procedures, I fear that many future Cornell organizations may unnecessarily find themselves in the same position. Tyler-Lurie Spicer is a sophomore in the School of Industrial and Labor Relations. He may be reached at Personal Politics appears alternate Tuesdays this semester.



8 | The Corne¬ Daily Sun | Tuesday, February 5, 2013


When Ideas Become Reality: An Interview With the Winners of Heermans-McCalmon

The Sun sat down with Jacob Thompson ’13 and Theodore Wolf ’13 who won the HeermansMcCalmon Award for best screenplay and play, respectively, to be produced by a student. They discussed their work, their plans for the future and what they’ve learned along the way. THE SUN: How did the staged reading go at the Schwartz Center for Performing Arts on Friday? JACOB THOMPSON: I thought they were great. A lot of people showed up; it was pretty exciting. It was cool to see the actors read my script. THEODORE WOLF: It went very well. It was a very good turnout and the actors were fantastic. All the actors are faculty or visiting faculty at the Schwartz Center for Performing Arts. It was Carolyn Goelzer, Sarah Chalmers Simmons, Laurence Drozd and J.G. Hertzler. They all come from really strong professional backgrounds. Our director, Bob Moss, was really accommodating and did great work with what he was given. SUN: Was it different from what you expected? J.T.: The first time it was bizarre. We [did] rehearsals all week, but the first time I heard them read it out was really weird. It was cool that something I’d written [was] actually [being] read aloud by professional actors. SUN: What do you plan on doing with your cash prize? J.T.: I am a film major, so I’m looking into buying a camera or software, and maybe [using] a couple hundred bucks just to treat myself to something. T.W.: My plan was to put it away. I want to write professionally, so I was planning on using it as a writer’s fund and using it if I needed to pay entry fees to competitions, pay to get things registered or copyrighted or if I happen to need to fly out to Los Angeles or go down to New York for any reason. SUN: And Theo, what are you majoring in? T.W.: I’m a College Scholar focusing on humor. That’s how I can write a pilot as part of my thesis. The hard part is finding ways to relate [humor to other assignments]. Every single course I’ve ever taken here has been keeping in mind that I want to write my thesis on humor. The hardest part has been choosing the bulk of those and [finding] ways to write about what I really want to write about. I write a lot of comedic stuff, but I find that it doesn’t stand alone as well. The play I wrote for this competition is not particularly humorous, but I have little lines of humor here and there. I think the greatest tragedies tend to have some of the best comedy in them


and a lot of the saddest moments can spawn great humor.

to … starting up screenplays that I’ll never finish.

SUN: Theo, I read a summary of your play — could you explain its plot a little more? T.W.: It’s only a 10-minute play, so it’s kind of hard to explain without revealing too much. The idea is about a couple playing chess and remembering their past, and [laughs] I can’t really say more than that without ruining the artistic effect it might have.

SUN: Are screenplays and plays a more powerful form of writing for you than the other genres? J.T.: I’ve never really been a good fiction writer, but for screenwriting, a lot of it is focused on visuals and it’s just easier for me to visualize. And the dialogue is a lot of the writing, so it’s less — like for writing a fiction novel, you’ve got to worry about prose, poetry, shit like that.

SUN: Does that topic especially resonate with you? Is the idea of memory something you “I think the greatest tragedies tend to have some play with a lot? of the best comedy in them and a lot of the T.W.: It’s a couple in their old age remembersaddest moments can spawn great humor. ” ing. A few years ago, my grandpa came and lived Theo Wolf ’13 with us outside of Boston for the end of his life. I T.W.: Well, I do all sorts of writing, and I heard his stories and learned more of his past than I had ever really known. I’m intrigued by find that every kind of writing has its own the prospect of old age and looking back and benefits. I feel like playwriting is the closest to how people might still look forward as they’re poetry. You can fill any screenplay or television closer to facing death. This [play] sort of show with metaphors and hidden meanings, but plays — they can have special effects, but explores that. they can’t dominate. It becomes much more SUN: And for your screenplay, Jacob, I’m about the characters and the dialogue. I like curious how you came up with the idea. It’s writing all of them, but for this competition about a large woman trying to overcome her in particular, I just found a play would be personal struggles, but you yourself are not a more fitting for my artistic vision. tall woman. J.T.: It’s actually funny, I was in SUN: Do you have any projects that you’re Screenwriting I last fall and we had a two-page working on now? J.T.: I’m actually working on completing a assignment and the prompt was to write about a character that was nothing like your- documentary on female bowhunting that I self — so I picked a large woman. A couple of started in the fall. It’s like a 20-minute docuweeks later, we had our first rough draft for mentary that I’ll be finishing up this spring ... our first 10-page script due and I had that I’m doing an independent study, I’m working character already in mind and had already with the new film teacher, Tara Nelson; and thought a lot about it, so that’s how it came I’ll be doing showings occasionally with [an] advanced class. about. T.W.: I am constantly generating ideas, and usual“I’ve never really been a good fiction writer, but ly I have more ideas than I for screenwriting, a lot of it is focused on visuals have time or the will to work, so I just constantly and it’s just easier for me to visualize.” throw ideas [around]. I have screenplays and televiJacob Thompson’13 sion pilots and plays that I have all in the works at once, but I find that plays are not necessarily SUN: Have you been screenwriting and where I want to be spending most of my time playwriting, respectively, for a long time? right now. Just because they’re more of a selfJ.T.: I’d written a screenplay for a film class indulgence for me. I might be able to get them the year before my screenwriting class, but no, produced, but it feels more practical when I’m this is the first time I’d written a legitimate writing something for television because that’s screenplay. really what I want to do. T.W.: Not really. I took a dramatic writing class at the Schwartz last spring and I’m now SUN: Is there one outstanding piece of taking the advanced screenwriting class. I work that you look back on as the one that wrote my first play in the dramatic writing had the most room for improvement? class, it was just a 10-minute play. And over J.T.: Oh yeah. Actually last year, I was in the summer I had ideas that I was like “Oh, the intro film class and the final project was a that would make a good 10-minute play,” and five to 10-minute narrative piece, so I had to fleshed them out. But mostly I write a variety write a script for that. And the script I wrote of things, ranging from poetry to short stories ended up not really making any sense at all.

The whole thing from there on, like when I tried to film it, didn’t make sense. So that’s the main thing, if you have a good script, it works, but I had a terrible script, I just kind of scrambled through it, wrote it half an hour before class, didn’t really think anything through, tried to make it like Inception, where it was like a dream within a dream. It just didn’t work … Yeah that was — I regretted it because then it showed in the theater and a bunch of my buddies were there. I knew as I was doing it, I was like, “This is soap,” but I had to stick with it at that point. T.W.: Well actually, back sophomore year, I wrote an original pilot, which I entered in this big festival that happens every year called the New York Television Festival. I was really hopeful about it, and I was like, “This is comedy gold.” My parents had read it and thought it was great. So I entered it, didn’t win, didn’t get called back or anything, and a year later when I actually had taken my dramatic writing course and understood how to actually write a screenplay, I looked back at it and I was like, “Wow, this is total crap.” I keep meaning to go back and take it and revise because it has all these great ideas that are not really properly executed, and I think it could actually be a quality piece of work, but I haven’t yet taken the time to do that. SUN: What are you planning on doing after you graduate this year? J.T.: Right now, I’m looking for jobs in the film or television industry out in Los Angeles, Toronto, where I’m from, and out in Vancouver. T.W.: I’m probably just going to go home, work on my writing and try to send things out to agents or build contacts. See if I can somehow magically land a job with T.V. or a studio or something along those lines. SUN: Any dream jobs? J.T.: There are a couple of T.V. shows that are being produced in Toronto, like Suits. But out in Los Angeles, I’m talking to an editor who works on a lot of Adam Sandler movies. I’m hoping I can get in with him. I’m also talking to a Cornell lacrosse alumnae who was the head of MSNBC sports, like directed the Olympics for the last 20 years. I’m interested in sports, too, so something in that arena would be cool. T.W.: My dream would really be writing for a 30-minute comedy on television, along the lines of “How I Met Your Mother” or “30 Rock.” Danyoung Ada Kim is a freshman in the College of Arts and Sciences. She can be reached at


Tuesday, Fabruary 5, 2013 | The Corne¬ Daily Sun | 9

Still Singing the Blues HENRY STALEY Sun Staff Writer

In an interview with Clash Magazine, Taj Mahal said, “To me, as people say, the blues is a natural fact. Whether it’s a hundred years behind or a hundred years in the future, it really ultimately is this feeling that people have deep within themselves that they can feel, move, their thoughts, their life; it’s all being told within that framework.” To me, this is Taj Mahal’s explanation of the touch his music has retained over his 53year career: He has always been a mouthpiece for some latent, upbeat-sadness that cadences through our mental states. However much the blues is about sadness, Taj’s performance at the State Theatre Saturday night brought only cheers and enthusiastic audience feedback. The 70-year old musician still has an enticing stage presence and a knack for communicating with the audience. Taj’s hands are still as ophidian and quick as they were when he recorded his material decades ago and his attitude seems to pack even more smack, sass and humor. While keeping his spry energy, Taj took a new outlook on his old material. Classics like “Corinna” and “Going Up to the Country, Paint My Mailbox Blue”


were played at a much slower pace with more emphasis on Taj’s vocals. His voice took on a new, saucier tone and he often resorted to the audience to fill in the chorus. His vocals seemed to set the pace of the music, even sometimes overriding his bassist (Bill Rich) and drummer (Kester Smith), the two that complete The Taj Mahal Trio. With only three members, the band was limited to a fraction of Taj’s material. Across the years, he has embraced a legion of genres and influences and with each reinvention, he’s added new instruments into the mix. All songs featuring a harmonica, including some of his best (“EZ Rider,” “Dust My Broom” and “Leaving Trunk”) were absent from the setlist and his West Indies/roots period was limited to a few representative songs. The song that did call back to his rootsreggae phase was “West African Revelation” with lyrics discussing his epiphanies about his musical and ancestral roots, as well as those of other African Americans distanced from their preAmerican history. The song is one of the many in his prolific discography to speak on the tragedy that accompanies African American history, but the only one that he played Saturday night. Taj seems incredibly aware of his audience — predominantly baby boomers, almost entirely white. Taj Mahal has expressed disappointment about the racial makeup of his listen-


ership and in interviews, shed tears over the fact that black Americans have largely stopped attending his shows and have moved on from the blues. The mainly white audience at the State was likely not a surprise to him as he seemed prepared to make light of the situation. When a white audience member called out an inaudible sentence or two, he straightened up his back, pinched a pair of imaginary glasses on his nose and straightened his collar and, in a stiff, “white” accent, mocked the audience, “Please articulate your sentences so that the rest of us can hear you.” The audience laughed back and the racial divisions temporarily liquidated into humor. Regardless of his previous statements, Taj Mahal communicated that the blues is a “natural fact” too timeless to age into folklore, too universal to be owned by one ethnic experience. Henry Staley is a freshman in the College of Arts, Architecture & Planning. He can be reached at

An Ode to Animation

y name is Arielle and I like animated movies. That’s what I feel like I am saying whenever I express to other people that I really want to go see an animated movie that just came out, like I’m admitting some kind of embarrassing addiction. My love of animated film is not an addiction, of course; that would be a little weird. But what I don’t understand is that once you pass a certain age, and I clearly have no idea what that age is, it suddenly becomes unacceptable to go see Monsters University or Wreck-It Ralph unless you’re accompanied by a child under 10. Usually when I ask a friend if he or she wants to see one of these perfectly delightful films with me, my friend inevitably tells me some variation on ... Well, no, he or she basically just says that cartoons are for kids. That cartoons are cheesy. That they’re harder to connect to. That they just aren’t as good as “real movies.” That is so far from the truth. Yes, some cartoons are geared toward children and most are marketed towards children, but that doesn’t mean that they are only for kids. There was a stab at airport security typecasting in Wreck-It Ralph and what could be more adult than the exploration of the pure sadness of growing up in Toy Story 3? Don’t tell me you didn’t cry. There are some animated movies that have been given a kind of exception to the age limit rule. Most people agree that Toy Story 3 is acceptable — if not a must — to see, especially since it came out at a time when most of us were heading to college for the first time. People tend to agree that Wall-E was a good one as well because of its strong comments on the state of the environment. But if these are the only animated films you’ve seen in the past four years, you are missing out. It is statistically impossible that the rest of them are too juvenile for our collegiate minds. Fantastic Mr. Fox was written and directed by Wes Anderson, for goodness sake. There have even been animated movies made explicitly for adults. Persepolis, a daring portrait of a girl coming of age amid

the Iranian Revolution. The Illusionist, a silent film about a middle-aged magician in Paris. Chico and Rita, a love story in Spanish about a singer and songwriter in the `40s and `50s. They don’t feature little kids, or monsters, or spare us from angst, drugs, explicit language or reality. These movies are art. Literally. They are painted, and sketched, and digitally mastered. They include a layer of emotion and personality that you don’t get in live filming, because the characters are built, created, given the illusion of life by a man with a pen, or, nowadays, with a tablet. You don’t just see a character; you see a person’s vision of a character. How they feel about who they’ve created. How one goes about creating the tone of a movie through nothing more than lines is something I will forever be in awe of. How can it not be easy to connect to these characters when what is behind them is so inherently real? I know that I am not the only person who finds the process magical. There is an entire association dedicated to it. On Feb. 2, this association, the International Animated Film Society, announced the winners of the 2012 Annie Awards, which celebrate the best animated films of the year and achievements in animation. This year’s Best Animated Feature was Disney’s Wreck-it Ralph, beating out Pixar’s Brave (thank God) and Focus Features’ ParaNorman. The award was much deserved. This film, which moved through the video game world, was fluid and ambitious, Just the Worst unafraid to shift animation styles what felt like every 15 minutes. It toyed, for one of the first times in an animated feature, with video game worlds and their integration. It was much more impressive than Brave which, when compared with the Pixar legacy, fell flat. The association also gave awards to the Best Animated Short, Paperman, and Character Animation in a Live Action Production, Life of Pi — Tiger, among others. Paperman, which

Arielle Cruz


premiered in theaters before Wreck-It Ralph, a black and white short about love, is undoubtedly one of my favorites. When a man and woman have a meet-cute on a subway, the man cannot stop thinking about her and trying to find her all day. It is a playful fairy tale that gives me hope that true love does exist. In addition to shorts and features, there are a couple of awards dedicated to animation within live action movies, a sign that the two are becoming more and more intertwined as technology improves. Why should magic be trapped in the world of Disney? These movies are odes to technology: to the new things we can make it do and the millions of ways we can create and destroy an image. I am so grateful that these awards exist to call attention to the world of animation every once in a while and honor a medium that deserved more praise than it gets. The next time that weird friend of yours asks you if you want to go see an animated movie, just think about it for a second. They’re not all for kids and calling them cheesy is ignoring an entire facet of their production. Give it a try. Because trashing animation is pretty much the worst. Arielle Cruz is a sophomore in the College of Agriculture and Life Science. She can be reached at Just the Worst appears when things are the worst.


10 THE CORNELL DAILY SUN | Tuesday, February 5, 2013

Los Angeles Times Daily Crossword Puzzle Edited by Rich Norris and Joyce Nichols Lewis

ACROSS 1 Iraq’s main port 6 Nonspecific feeling 10 Ukr. and Lith., once 14 Find repulsive 15 Waffle maker 16 Be on the mend 17 Dine 19 Hathaway of “Les Misérables “ 20 Afrikaans speaker 21 Creator of Q and M 22 Chicks together 23 Back muscle, familiarly 24 Commonly controlled substance 27 ’50s flop 29 His #4 was retired by the Giants in 1948 30 Social suffix 31 Sink below the horizon 33 Public hanging 34 Pontiac muscle cars 35 Roy Orbison classic 39 __ even keel 40 Glasgow veto 41 Shelley’s “To a Skylark,” e.g. 42 Reunion gp. 43 D.C. figure 44 Inviting door sign 48 1967 Human BeIn attendee 53 Gardner of the silver screen 54 Country bordered by Niger and Nigeria 55 Binary digit 56 WWII British gun 57 __ Grey tea 58 Awe-inspiring place where you might find the ends of 17-, 24-, 35- and 48Across? 61 “__ sow, so shall ...” 62 Sword with a bellshaped guard 63 Upper body 64 “So __ say” 65 River down under? 66 English Derby site

DOWN 1 Go on and on 2 Like an American in Paris 3 Some linens 4 Howl with laughter 5 First animal shelter 6 Like superpopular YouTube clips 7 Goodnight girl of song 8 Fluffy wrap 9 Terminate 10 Broken piece 11 Title for Miss Mexico? 12 Deserted 13 Big hammers 18 Cartoonist Keane 22 Lunch menu letters 24 Robert of “The Sopranos” 25 Like many gangster movies 26 When tots become terrible? 28 “Pardon the Interruption” channel 32 Opera hero, often 33 Gobbled up

34 FBI guys 35 Being walked, say 36 Deli order 37 After-shower powder 38 Pigged out (on) 39 Quirky 43 Ink holder 45 Volga region natives 46 “Yeah, but ...” 47 Hit-or-miss

49 __ Post, first pilot to fly solo around the world 50 Sweetie pie 51 Book end? 52 “Life of Pi” director Ang 56 Sow’s supper 58 Four-time All-Pro Patriots receiver Welker 59 Choose (to) 60 Numbered hwy.



Sun Sudoku

Puzzle # 158 Burnt out

Fill in the empty cells, one number in each, so that each column, row, and region contains the numbers 1-9 exactly once. Each number in the solution therefore occurs only once in each of the three “directions,” hence the “single numbers” implied by the puzzle’s name. (Rules from /Sudoku)

I Am Going to Be Small

By C.C. Burnikel (c)2013 Tribune Media Services, Inc.


Mr. Gnu

Up to My Nipples

by Jeffrey Brown



by Garry Trudeau

Travis Dandro

by William Moore ’12 and Jesse Simons grad

THE CORNELL DAILY SUN | Tuesday, February 5, 2013 11

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words, 32 cents per day per word thereafter. 5 or more consecutive insertions, $3.15 per day for first 15 words, 30 cents per day per word thereafter.

Commercial Rate: $5.20 per day for first 15 words, 33 cents per day per word thereafter. 5 or more consecutive insertions, $5.00 per day for first 15 words, 31 cents per day per word thereafter.

The Sun is responsible for only one day make good on ads.


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12 THE CORNELL DAILY SUN | Tuesday, February 5, 2013

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Super Bowl Advertisments Pull On Heartstrings Of Millions of Viewers

NEW YORK (AP) — Dwayne “The Rock” Johnson shrugged off aliens so he could get more milk for his kids in a Super Bowl spot for the Milk Processor Education Program. Anheuser-Busch’s commercial told the story of a Clydesdale colt growing up and returning to his owner for a heartfelt hug years later. And a Jeep ad portrayed the trials and triumphs of people waiting for the return of their family members. The reason for all the drama off the field? With 30-second spots going for as much as $4 million and more than 111 million viewers expected to tune in, marketers are constantly looking for ways to make their ads stand out. And it’s increasingly difficult to captivate viewers with short-form plots involving babies, celebrities, sex and humor — unless there’s a compelling story attached. “A lot of advertisers are running long commercials to tell these stories that engage people often in a very emotional way,” said Tim Calkins, clinical professor of marketing at the Kellogg School of Management at Northwestern. “These spots that tell stories really stand out in the clutter.” Tear-Jerking Mini Epics

Chrysler started the long-format commercial trend last year, with a two-minute spot starring Clint Eastwood that became very popular. This year, Chrysler led the trend again with its two-minute salute to troops and their families. The ad featured Oprah Winfrey reading a letter from the Jeep brand to encourage families to stay hopeful. Wendy Ochoa, a high school teacher who lives in Novi, Mich., said the ad was very emotional. “It tugs on your heartstrings,” Ochoa, 44, said. “How can it not?” Anheuser-Busch also pulled at heartstrings with a spot about a Clydesdale colt growing up and moving away from his farm and his trainer who raised him from birth. Years later, the trainer drives to Chicago to see the horse in a parade. The horse spots his trainer and gallops toward him, nuzzling him fondly as the trainer hugs him. “The Budweiser commercial with the Clydesdale made me cry,” said Wendy Ponzo, 49, who was watching the game in Pont Pleasant, N.J. User-Inspired Tales

Lincoln’s 90-second ad was inspired by tweets by fans about road trips. The company asked people to send their stories, and Jimmy Fallon, host of NBC's “Late Night with Jimmy Fallon,” decided on which tales would be used. The ad, which was based on more than 6,000 tweets from fans, shows adventures during a fictional road trip. A woman picks up a German hitchhiker, and they go to an alpaca farm, get stopped by turtles crossing the road, and drive through a movie set. Rap pioneer Joseph “Rev Run” Simmons and Wil Wheaton, who acted in “Star Trek: The Next Generation,” made cameos in the spot. Coca-Cola created an ad based on an online campaign that pit three groups — a troupe of showgirls, biker style badlanders and cowboys — against each other in a race through a desert for a Coke. Starting Jan. 23 and continuing through the end of the Super Bowl, viewers voted online for their favorite group. The group with the most votes — the showgirls — was revealed when the Super Bowl ended. Audi also went with an ad that told a story — and was inspired by viewers. The company’s 60-second ad featured an ending that was voted on by viewers prior to the game. In the ad, a boy gains confidence from driving his father’s Audi to the prom, kisses the prom queen once he arrives at the dance and gets decked by the prom king. In the end, he drives back home with a smile on his face. The Audi mini-epic was a favorite of Super Bowl viewer Stephanie Bice, 39, a business development director in Oklahoma City. “It was fun and whimsical,” Bice said. Comedy Goes Long

Not all of the storytelling ads were dramatic, though. Samsung’s two-minute ad showed Seth Rogen (“The Guilt Trip”) and Paul Rudd (“Role Models”) getting called in to do a “Next Big Thing” ad for Samsung. But they’re agitated once they realize that they’re sharing the spotlight. LeBron James, an NBA basketball player for the Miami Heat, makes a cameo, appearing on the screen of a tablet. The ad won over some fans in the ad world. “I could watch the Samsung ad over and over again,” said David Berkowitz, vice president at digital marketing agency 360i. “It’s as good as any Seth Rogen movie.” Budweiser, a long-time Super Bowl advertiser, also told a continuing story in two of its ads. One showed rival 49ers and Ravens fans each creating a voodoo doll for the other team with the help of R&B legend Stevie Wonder. In the other ad, fans go to great lengths to curse a rival fan’s “lucky chair.” “It’s only weird if it doesn’t work,” the words in the ad read. Mercedes-Benz’s 90-second ad had a Faustian plot. A devilish Willem Dafoe (“Spider-Man”) shows a man everything that comes with a Mercedes-Benz CLX: A date with supermodel Kate Upton, dancing with Usher, driving around with beautiful girls, getting on the cover of magazines including Vanity Fair and GQ, getting to drive on a racetrack.

THE CORNELL DAILY SUN | Tuesday, February 5, 2013 13

14 THE CORNELL DAILY SUN | Tuesday, February 5, 2013


Women’s Hockey Hopes to Continue Winning Streak W. HOCKEY

Continued from page 16

offensively,” she said. “Even our defense provided offensively. What was amazing was that we got a lot of shots on net and capitalized on our chances. We used set plays, used our teammates well to create opportunities and buried our chances.” Junior forward Brianne Jenner led the Red with her standout performances, tallying four goals in the game against the Dutchmen and another goal against RPI. According to sophomore forward Jillian Saulnier, Jenner’s exceptional play is setting the tone for the rest of the team. “She’s on fire and it’s huge for us, especially at this point in the season,” she said. “She’s one of the best leaders we have on the team, so for her to come out strong like she’s doing now is setting an incredible pace for the team and she’s leading the way exceptionally well.” The game against Rensselaer the following day was less onesided. The Red again came out strong to take a 2-0 lead, but RPI cut the lead to 2-1. Senior forward Jessica Campbell tallied an insurance goal to give the Red the final 3-1 lead. According to Saulnier, quality penalty killing and defensive play helped the Red hold off the Engineers and earn the victory. “Coming off a lopsided win like the one over Union, it can sometimes be difficult to regain your focus in a game that’s much closer,” she said. “So when you’re in those situations, you need to pay attention and make sure that we were doing all the little things right on the penalty kill and in the defensive zone. We were great in those areas, which was i m p o r t a n t “[Brianne Jenner is] on fire and it’s especially late huge for us, especially at this point in the game.” F o r t i n o in the season. She’s one of the best added that leaders we have on the team, so the team’s ability to for her to come out strong like block the she’s doing now is setting an puck and stay strong in its incredible pace for the team.” own end helped carry Jillian Sauliner the team to the win. “Defense is something our team takes pride in, and overall we played strong defensively,” she said. “We blocked a lot of shots and against RPI, our defense was crucial.” Campbell’s insurance goal also played a critical role in the win, Saulnier said. “A 2-1 game in the third period is nerve-racking, so for Jess to put that in for us definitely provided a little cushion and led us to the win,” she said. The weekend also included an important off-ice success, with both games dedicated to spreading awareness for “Do It for Daron,” an organization dedicated to fighting mental disability and preventing teen suicide. According to Fortino, the team appreciated the opportunity to play for an important cause. “I thought we had a lot of great support this weekend and that inspired our team to see how the community and school rallied around that cause,” she said. “That was such a motivation to play in front of them and this cause opened the eyes of many people about mental awareness. I thought it was great success.” Now on an eight-game winning streak, the Red is confident and excited for its upcoming games. “Winning always helps build confidence, and we’re winding down to the end of the season, so the coach talks about being excellent,” Fortino said. “We have to achieve excellence from here on out and as a group we’re really coming together, earning that confidence every day, and getting better. We know we have a lot of tough games coming up and we’re really excited for them.” Ben Horowitz can be reached at


Fire on the ice | Junior forward Brianne Jenner (above) led the Red with four goals against Union and one against RPI in this weekend’s games.

THE CORNELL DAILY SUN | Tuesday, February 5, 2013 15



Red Trounced by Ivy Opponents By SKYLER DALE

The Red jumped out an early 11-3 advantage, but the Quakers fought back to make it a one-point game with 12:39 left in the first half. After trading buckets for The women’s basketball team suffered its first two the rest of the half, Cornell entered the locker room Ivy losses of the season this weekend, falling to with a slim 25-24 lead. Princeton on Friday and Penn on Saturday in Newman Penn exploded in the second half with a 16-4 run to Arena. take a 40-29 lead. Cornell was unable to dig itself out of In the contest on Friday, the Tigers jumped out to an the hole and the Quakers eventually beat the Red, 65early 12-point lead with 10:35 to go in the first half. 56. The Red managed to get back in the game, however, Smith was disappointed with the Red’s lackluster going on a nine-point run to close the deficit to three. performance. Cornell’s defensive stops fueled its comeback, which “We respect Penn and we know they have some good led to transition baskets. players, but I thought our “It all stemmed from our team was capable [of windefensive effort,” said head “We clearly have to get refocused ning],” she said. coach Dayna Smith. The Quakers were able to on the defensive end.” Despite the Red’s efforts, the take control of the game by Tigers went on a 17-4 run to Dayna Smith out-rebounding the Red, 43close the first half with a 1630. point lead. “We did not play team The Red was unable to stage defense [and Penn’s] effort on another comeback in the second half. The Tigers nearly the rebounding side was tremendous,” Smith said. doubled its first-half lead to win the game by a final After the weekend, the Red is 2-2 in the Ivy League. score of 77-46. The team is fifth in the league behind Princeton, Although Princeton’s star, senior guard Niveen Harvard, Dartmouth and Penn. After playing both Rasheed, scored 21 points in the contest, Smith said Princeton and Penn, Cornell will face Harvard and that the team played “fairly good” defense against her. Dartmouth next weekend to complete the circuit of She also praised Rasheed’s talent. teams that lead them in the Ivy standings. “She has such a quick first step and the ability to eleFor the Red, this week is all about practice, Smith vate on her shot. She’s doing that against every other said. team in the league,” Smith said. “We clearly have to get refocused on the defensive The Tigers shot 59 percent from the field, while the end,” she said. “When our team puts our mind to it and Red was only able to make 31 percent of its attempts. comes to practice … and works to get better, you see it Senior forward Clare Fitzpatrick led the Red in scor- in the games.” ing with just 11 points. After the blowout on Friday night, the Red went Skyler Dale can be reached at back to work on Saturday against the Penn Quakers.

Sun Staff Writer


Basket case | After sweeping Columbia in its first two Ivy League games, the Red lost to Princeton and Penn on Friday and Saturday in Newman Arena.

NFL Season Ends With Baltimore Ravens Victory ZAKOUR

Continued from page 16

-son, Colin Kaepernick showed his inexperience, missing some throws, including his interception to Ed Reed. Kaepernick’s lack of experience also showed in his inability to anticipate throws and hit open receivers. Kaepernick and the 49ers showed a surprising lack of urgency and even burned a timeout in the middle of the third quarter. But things can change in an instant. The young mercurial quarterback turned it around in the second half, throwing the deep ball and bringing the 49ers back in the game. In that great stretch of football, it was easy to see what makes Kaepernick a standout quarterback. His perfect throw to Randy Moss on third down and his long touchdown pass to Michael Crabtree were a testament to his arm talent. The 49ers defense also came alive in the second half by recovering a Ray Rice fumble that gave the them great field position. Delanie Walker had a huge block on a Frank Gore touchdown and made some key plays, including a brutal tackle of Ravens return man Jones. The ensuing drive ended

in a David Akers field goal to make the score 28-23, cutting it to a one-possession game. After a 49ers goal line stand and a rushing touchdown by Kaepernick, it was only a twopoint deficit. The Ravens then responded with a drive, but were unable to punch it in for seven and had to settle for a field goal.

“The veteran Ravens’ defense stepped up just in time.” John Zakour All of this setup what every young quarterback dreams about. Kaepernick and the 49ers had the ball with five minutes left, in need of a touchdown to win. The 49ers moved the ball ruthlessly. The Ravens’ mistakes from earlier in the game (when they opted for a fake instead of a field goal) loomed large. Without the mistake, the deficit would have been eight. But the veteran Ravens’ defense stepped up just

in time, sealing their world championship with a goal line stand. The last moments of the Super Bowl provided plenty of drama and points of debate. Jim Harbuagh barked for a holding call on the fourth down play that ended the 49ers’ hopes, and later, the Ravens elected to take a safety deep in its own end instead of punting it. Looking forward, it’s easy to see Kaepernick improving and the young 49ers getting back to the Super Bowl in the next few years. The Ravens, on the other hand, are an old veteran team that will, in all likelihood, spend a large cap hit resigning their quarterback. They are by no means a lock to make the playoffs in a tough AFC North next year, so the Super Bowl win probably meant more to their franchise than a 49ers win would have. When it was all was settled, the (working) scoreboard displayed 34-31: the result of another Super Bowl and a fitting finale for the NFL season. John Zakour can be reached at

End of the lane


After closing the regular season at Brown, the men’s and women’s swimming and diving teams look forward to Ivy League Championships.


The Corne¬ Daily Sun





Women Take Home First Ivy Win By JOHN McGRORTY Sun Staff Writer


Jumping for joy | Women’s swimming came out victorious in a close matchup against Ivy rival Brown to pick up its first Ivy League win.

This past weekend, the men’s and women’s swimming and diving teams traveled to Providence, R.I., to compete against Brown University in the Red’s final regular season Ivy League meet. Both Cornell squads performed impressively, exemplifying the Red’s late-season momentum. The women’s team was able to capture its first regular season Ivy League win after narrowly defeating the Bears. The men also showed a great deal of competitiveness and excitement going forward into championship season, but the team was ultimately unable to topple Brown. The meet was extremely close from start to finish. The women’s team (2-6, 1-6) was able to close out its win over Brown with a final score of 153-147. The Red took an early lead and continued to have the necessary 1-2 finishes to stay ahead. The squad posted seasonbest times and raced with confidence throughout the entire meet. “The team as whole stepped up and swam [its] fastest times of the season,” sophomore swimmer Nicole Jibrine said. “Both Brown and [Cornell] were putting up really fast times, so we had to swim faster than we were before to be able to win the meet.” Sophomore swimmer Bethany Douglas also said that the level of competition between the two teams meant that each point was crucial. “Going into the meet with confidence about our level playing field allowed us to race with confidence,” she said. “We felt strong and went after it which allowed us to succeed. Every point throughout the meet could have been a turning point — it was just such a close meet.” Going forward, the win against Brown gives the

Ravens Turn Out Lights on 49ers


hen the lights went out in the Mercedes Superdome with the Ravens up by three touchdowns, many people thought the lights were going out on the 49ers season. The power outage created some interesting drama early in the second half, with fans wondering how each team would react. Would the 49ers be able to stop some of the Raven’s momentum?

and the teams. Suddenly everyone had to improvise. Before the lights went off, it seemed unlikely that San Francisco could rally in the second half. The 49ers had two turnovers in the first half and were looking down the barrel. The Raven’s special teams produced the longest play of Super Bowl history with a 108-yard return from Jacoby Jones for a touchdown. In stark contrast to his

Red a new level of confidence heading into Ivy League Championships. With its taper still ahead, the women’s team should have an exciting end to the season. The men’s team (1-7, 0-7) also competed in an intense meet against the Bears as well. Despite some hard-fought races, the men finished the meet trailing the Bears, 178.5-121.5. “We came to the meet ready to compete and that is exactly what we did. We did our best and kept the meet close the whole time,” said senior diver James O’Neil. “Brown is a team that has some quality swimmers, but we have more depth. We can definitely beat them at Ivy Championships and we will use this past weekend’s meet as fuel for the fire.” O’Neil added that certain swimmers and divers played important roles in the meet. “The distance events made a strong contribution at this meet [juniors] Taylor Wilson, Sarah Schlichte and Melissa Mrozinski all made a huge impact during the 1000-meter and 500-meter races,” he said. “[Junior] Kim Jerome also had some excellent swims and [junior] Manita Herlitz-Ferguson won both diving events.” Both the men and women’s squads are working to continue improve times in the final part of the season. The upcoming Ivy League Championships will give both teams the opportunity to show the Red’s depth and to achieve the results the teams have worked hard for during the season. “We now have about a month until Ivies. Our coaches are going to get us as ready as possible for [the] championships,” O’Neil said. “If we continue focusing our efforts on our specific events and continue training hard, we will see some great results at Ivies.” John McGrorty can be reached at


Red Captures Eighth Straight Win By BEN HOROWITZ Sun Staff Writer

The No. 5 women’s hockey team entered this past weekend riding a six-game winning streak after a convincing midweek victory over No 7. Mercyhurst. The Red carried its winning momentum into the weekend games in an impressive fashion, routing Union, 8-1, and Rensselaer, 3-1, in consecutive games at Lynah Rink. These victories give the Red (19-4, 14-2 ECAC) sole possession of second place in the ECAC, and with one game against first-place Harvard still to be played, the Red now controls its ECAC fate. “Being in control of our own destiny is cru-

cial from here-on out,” said senior defenseman Laura Fortino. “If we win the rest of our games, we know that we can finish first in the ECAC, and that was our goal from the beginning of the year. As a team, we’re taking that in a positive way and helping that motivate us each and every game to go out there and play our best so we can come away with the win.” The Red took a 1-0 first-period lead against Union (7-18-3, 0-13-3 ECAC) on Friday, then broke out with five more goals in the second. According to Fortino, the goals came as a result of a team-wide offensive effort. “It just goes to show how strong we are See W. HOCKEY page 14

John Zakour Point Blank Would the long stoppage in play cause the 49ers to think about the deficit and lose focus? The CBS announcers all seemed to think the outage would benefit the 49ers (but then again, would you expect the CBS crew to say it’s only going to get more out of hand?). I enjoyed the speculation. Every aspect in the Super Bowl is analyzed to death in the fortnight prior to the game, but here was something totally unexpected that happened that rattled the announcers

counterpart, Colin Kaepernick, Ravens’ quarterback Joe Flacco (who was named the MVP of the game) looked calm as ever, throwing a dangerous deep ball. The Ravens were also winning the battle in the trenches. The usually dominant 49ers offensive line had its hands full. The Ravens were firing off the line, almost as if they knew the snap count. For the first time in the postseaSee ZAKOUR page 14


Red on a roll | The women’s ice hockey team defeated Union and RPI this weekend to improve its record to 19-4 and extend its winning streak to eight games.


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