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APINTOFPRIDE

WELCOMETOPRIDEINLONDON

For an impressive span of 12 years, Pride in London has flourished, successfully organising and delivering London's iconic Pride Event. Boasting a staggering annual participation of 35,000 parade-goers and attracting over 1.7+ million delighted spectators, Pride in London has undoubtedly earned its place among the world's foremost Pride events.

However, our journey doesn't stop there. Pride in London is continuously evolving as an organisation, embarking on a fresh and exciting direction in the realm of Pride celebrations. With an unwavering dedication to the core principles of equality, diversity, inclusion, and accessibility.

WHOWEARE

AtPridein London, ourcore values centeraroundtheheart ofLGBTQ+ communities, queerhistory, and activism. We aim to engage effectivelyand authenticallywith marginalised groupswithinLGBTQ+,includingBlackpeople, POC, trans individuals, women,and gender non-conformingvoices.

We provide a powerful platform for all parts of London's LGBTQ+ communities to elevate the significance of visibility, unity, and equality. Encouraging advocacy and support within the community, we stand together, campaigningforeachother's rights.

Pride in London embraces diversity in every form, welcoming people of all races, faiths, abilities, sexualities, and genders - whether lesbian, gay, bisexual, asexual, queer, questioning, intersex, trans, polysexual, genderqueer, gender variant,non-binary,aswell asstraight and cisallies.

We take pride in being pluralistic, acknowledging both our agreements and differences. Nonetheless, we stand united in our shared cause and mutual respect for one another. Together, we foster an inclusive and empoweringenvironment forall.

'PrideinLondonisanot-for-profitorganizationthatisdeliveredbyagroup whoarepassionateaboutequality,diversityandInclusion.'

OURMISSION

Pride in Londonis our city’s volunteer-powered LGBTQ+ force that unites our voice, amplifies our diversity and protests against inequality.

OURVALUES

Visibility

ProvidepresenceofLGBTQ+ communities, acrossthecity, physically& virtually

Unity

Providenurture to London's grassroots LGBTQ+ organisations.

Equality

Provide platforms forboth visible and invisible parts of the LGBTQ+ spectrum.

AMESSAGEFROMOURCEO

Thank you for considering becoming a sponsor for Pride in London 2025. This is an incredibly excitingmomenttojoinusaswespringintothefuture, havingjustcelebratedthemomentous51st anniversary of the first pride march in the UK. Our journey continues, marching proudly through the streets to both celebrateandreflect on ourroots as apowerfulPride movementwith itsorigins inprotest.

We are dedicated to solidifying our foundation as a Pride event firmly rooted in the values of visibility,unity, andequality. At theheartofourwork lies theinclusivityofLondon'sdiverse LGBTQ+ communities. With your invaluable support, partnership, and engagement, we can build better together.

Outlined in the following sections, you'll find our sponsorship packages and event details, offering youanopportunitytosupportourcauseandaffirmyourcommitmenttotheLGBTQ+community. Our team is enthusiastic about the prospect of collaborating with you to showcase the true diversityofourcommunitiesandcontributingtothegrowthofyourbusiness.

ChristopherJoell-Deshields

CEO -Pride in London

ABOUTPRIDEINLONDON

● PrideinLondonistheUK’slargestLGBTQ+event, bringingtogether35,000+ paradeparticipantsandattractingover1.7million spectatorsannually.

● Anot-for-profitorganisation, PrideinLondonchampionsequality, diversity, inclusion,andaccessibility.

● Oureventreaches ahigh-spendingdemographic,withLGBTQ+individuals intheUKhavingan estimated£6billionannualbuyingpower.

● Weareapowerfulmarketingplatformwithextensivemediacoverage,high socialmediaengagement,andcity-wideexposure.

THEBENEFITTOYOU

● Tap intothe £6billionannualbuyingpowerof theUK'sLGBTQ+market.

● Engage withdiverse agegroupswithinthe LGBTQ+ community.

● SupportLGBTQ+campaigns and groupsfor a positiveconsumerresponse.

● Demonstrateauthenticallyship andadvocate for socialissues.

● AttractLGBTQ+consumersbyshowcasing your commitmenttodiversityandequal treatment.

● Send anaffirming messagetobothLGBTQ+ customersandemployees.

Partnering withuscreatesawin/winsituation:

For us,italignswithour mission,unitingourvoice, amplifyingdiversity,and protesting against inequalitywhilesupportingand celebratingthe

For you,itboostsyourmarketabilitytothe LGBTQ+ communitythroughcost-effective,yethighly visiblebrandawareness opportunitiesinaniche market.

'52%

ofGen-Z&38%ofMillenials

intheUKidentifyasLGBTQ+'

APINTOFPRIDE

JOINTHEHOSPITALITY MOVEMENT

APINTOFPRIDE2025

WhatIsThePintOfPrideFundRaisingInitiative?

In short it is the newest, fun, visible andmeaningful way for hospitality businesses show support forthe LGBTQ+ community duringPride season.

The campaign invites customers to “buy a pint” (or equivalent) that doesn’t actually exist, with 100% of proceeds goingto Pride in London to helpus champion equality,diversity,inclusion and accessibility not only in London but globally on the world stages andour LGBTQ+ Unity Fund which supports LGBTQ+leadand dedicated grass routes businesses in need.

We have createda simple and easy to adopt initiative in the form of a symbolic'Pint of Pride’ youadd to your menu through the months of June and July.

Whether you're a pub, café, cocktail bar, coffee shop,QSR,hotel, or bakery – there’s a version for you.

WHYNOW,WHYYOU?

● LGBTQ+rights are underthreat globally.

● Visibility saves lives andbuilds acceptance.

● 1 in 10 young people in the UK identifies as being part of the LGBTQ+ community (ONS 2022)

● While specific data on LGBTQ+ identification among Generation Alpha is still emerging, societal trends indicate increasing acceptance and openness regarding diverse sexual orientations and gender identities.

● Over 50% of hospitality workers in London are aged under 30 meaning a large proportion of yourworkforce is likely to be LGBTQ+ or have close friends andfamily who are. It sends a great message to them by being part of the campaign.

● Most people know someone who is LGBTQ+ - Whether they realise it or not.

Thisyearwearegivingyoutheopportunitytoturnyourhospitality businessintoavoiceforlove,inclusionandequalityforyourcustomers ANDyouremployees.

WHYAPINTOFPRIDEMAKESSENSE

We knowtimes are toughfor hospitality. With risingemployer costs, from the new National Insurance contributions to increases inthe minimum wage, sectorspecific duties, and taxes, we understand that donating large sums,no matter how much you believe in the cause, just isn’t realistic right now.

That’s exactly why we createdA Pint of Pride. It’s asimple, almost cost-neutral way for hospitality businesses to show their support, engage their teams and customers,and raise funds for Pride in London – all throughout June and in the lead-up toPride in London on5th July.

We aren’t asking you to give big – just toshout loudly andencourage yourguests to buy apint of pride priced at just £5. Probably the cheapest pint they have bought in a while!

Together, we canstill make a powerful statement of pride,allyship andsolidarity. One pint at a time.

HOWITWORKS

• SignUp– Sign up is free just email joshlight@prideinlondon.org who will send you a contract. Once signed you will then receive the assets to be able to put it on your menus,social campaigns and marketing.

• GettheKit– Receive digital assets including: A Pint of Pride logo and menu/ point-of-sale wording, printable window sign for your locations and social media template.

• JointheMap– We will be giving the Pint of Pride venues shout outs over the month of pride.

• RaiseFunds– Add“A Pint of Pride” or relevant version to your menu. Customers can “buy” it as a donation and send them directly to Pride in London.

• CelebrateLoud– Display yourbadge, decorate your venue, share your support online, and get a Pride Month shoutout.

CUSTOMERFACINGMESSAGING

BUYAPINTOFPRIDETODAY

CUSTOMER

POS

POSTERS

Youmight notknowit, but someoneclose toyou is LGBTQ+. A friend,a colleague,aneighbour, alovedone.

Showthem, andmillions like them,that youstandfor inclusion, equalityand love.

BuyingaPint of Pride for just £5 isn’t about the drink. It’s a donationthat helps keepPride inLondonfree,supports queer communities throughthe PrideUnityFund, andraises vital visibilityat atime whenLGBTQ+ rights are under threat around theworld.

Nowmorethanever,Pridematters.

Showyourallyship.

BuyaPintofPride.

PRIDEISSERVED HERE!

Askmehow youcan buy a PINTOFPRIDE Today!

Is proud to be serving a PintofPride!

SOCIAL MEDIA TEMPLATE

WHAT’SINITFORYOU?

WhyJoin?

1. DemonstrateAllyship– Show staff, customers and your local community that you're a proud supporter of the LGBTQ+ community.

2. DriveFootfall– Be included inPride in London’s official promotions and online venue map.

3. BoostTeam Pride– Celebrate your team’s diversity and make avisible stand for inclusion.

4. LowCost,HighImpact– A simple campaign with big visibility and social good.

5. Team Engagement– Show your team you truly care about the LGBTQ+ agenda.

WhatYouGet:

• Digital campaign assets + menu and POS template

• A social media spotlight andinclusion in official campaign promotions

AUCTIONANDRAFFLEPRIZES

Wearealso looking forprizesforourauctionworth£100+ aswellasprizesforourLucky Dipworth£20+.

Previous auction prizes have included: tickets to the premier of Mamma Mia 2,VIP hotel stays, a Grayson Perry print,Gay

Surf camp anda year’s supply of prosecco! Previous lucky dip prizes have included: A tour of Chapel Down, ahaircut, gym vouchers, theatre tickets anda year’s subscription to DIVA magazine among many others!

Last year we raised a record amount andwith your support this year we hope to beat that! The Gala has a wide range of guests, includingLGBTQ+ influencers,celebrities and key stakeholders, all lookingto drive LGBTQ+ initiatives across their businesses and networks.

Tofindoutmore email: deellewellyn@prideinlondon.org

PRIDEINNUMBERS-NIELSEN

NIELSENEvaluationReportonPrideinLondonasaPartnershipandROIopportunity:

Pridein Londonis thelargestannual LGBTQ+ fundraisingeventin the world.

Pridein Londonhas the largest socialand digitalfollowingof any Pride events across the UK.

Pridein London’s social footprintalsobetter’s British Summer Time, The Mobo Awards andNotting HillCarnival.

Pridein London’s social engagement is 10% greater than NYC Pride, 28% greater than Brighton Pride and 53% greater thanManchester Pride.

Pridein Londonis perceived as the mostaspirational event whencompared toGlastonbury, BSTand the London Marathon.

Pridein Londonoutperforms Glastonbury, BST, LondonFashion Week andthe London Marathoninbothbrand equity andbrandperception.

Most recognised LGBTQ+ event inthe UK.

Brandsentiment and Brand perceptionoutperforms allother UK Pride events, theMobo Awards andBST.

STRATEGICPARTNERSHIPS-IPIMPACT

Pride in London isthe mostrecognised and visited Pride event in the UK, with 50% of the UK population aware It ranks highly across most ofthe property attractiveness metrics

Pride in London isoffering a widerange oftiers plus theopportunity to create a bespoke package.

Annually, large scale of event means longerOOH campaign and use of social media for the build up, driving consistency forpartners outside of the main event

with a significant number of activation options, the opportunity to demonstrate their commitment to LGBTQ rights to their employees and customers, activesupport and a good B2Benvironment