Cooper Carry's Branding Brochure by Cooper Carry

BRANDING

COOPER CARRY

Since 1960, Cooper Carry has strived to create spaces that connect people to place.

Like our founder Jerry Cooper, we do this by being curious and asking questions to determine the best solutions for our clients and the communities they serve.

Cooper Carry’s leaders are advocates and authorities for their specialties, empowered by decades of expertise to make decisions that prioritize placemaking, civic space, and the greater good of communities, tenants, residents, and visitors.

Washington DC

New York Atlanta

More placemaking. More places.

Cooper Carry welcomes the talented team of 505Design! This acquisition expands Cooper Carry’s capabilities and design reach across the country. Cooper Carry and 505Design share a deep commitment to customer service and to infusing the design of places with connectivity, story and emotion, leading to a longterm return on investment for our clients.

Charlotte Boulder | Denver

Cooper carry’s Mixed-use ecosystem

Ecosystems bring many diverse contributors together to create something far beyond the capacity of one. They create and capture new and greater value. At Cooper Carry, we approach our work as a collaborative ecosystem. We have multiple studios and services that mix and match daily to provide each project the depth of expertise it needs to meet business objectives. Our breadth of experience goes far beyond broad building types. We offer a deeper level of expertise, engaging in more possibilities and offering more creative solutions. The mixed-use ecosystem allows us to help our clients create the platform on which tenants and target audiences can flourish.

TRANSIT / TOD STUDIO THE JOHNSON STUDIO AT COOPER CARRY Country Clubs Cruise Lines Private Clubs Hotel/Resort Restaurants Rooftop Bars RETAIL STUDIO Retail Placemaking Town Centers Mall Repositioning Immersive Environments Store Design Adaptive Reuse Multifamily RESIDENTIAL STUDIO Rooftop Amenities Apartments Condos Senior Living Townhomes Single Family HOSPITALITY STUDIO Convention Center Hotels Spas Boutique Hotels Resorts

INTERIOR DESIGN BRANDING Experiential GRAPHIC Design SUSTAINABILITY SERVICES ARCHITECTURE PROGRAMMING HISTORIC REHABILITATION + ADAPTIVE REUSE LANDSCAPE ARCHITECTURE URBAN DESIGN + PLANNING Transit Stations TOD Mixed-Use SCIENCE + TECHNOLOGY STUDIO Laboratories Public R+D Facilities Private R+D Facilities Engineering Classrooms OFFICE WORKPLACE STUDIO Office Park Redevelopment Urban Offices Mixed-Use Office Mid + High Rise Office Stack Use Headquarters Co-Working Medical Office Buildings Fitness Centers K-12 EDUCATION STUDIO Middle Schools Private / Charter Schools High Schools Elementary Schools Convention Center Hotels Luxury Hotels Dual Brand Boutique Hotels HIGHER EDUCATION STUDIO Libraries Classrooms Stadiums Student Housing Food Halls Campus Centers Recreation Centers GOVERNMENT STUDIO Federal DOD State Local

There’s nothing more experiential than the built environment as a representation of our clients’ missions and brands. We want to help you tell that story better.

BRANDING

Americans spend 87% of their life immersed in the built environment. Our lives are spent occupying spaces. As a design firm, we look at this as an opportunity. Buildings are an opportunity for efficiency, wellness, resilience, productivity, safety and shelter, but also a beautifully blank canvas for connection. Exploration. Learning. Belonging. Life. There’s nothing more experiential than being immersed in a space that represents your mission and brand. Cooper Carry Branding offers branding for the built environment. We connect structure to soul, translating back and forth between architects, interior designers, owners, in-house marketing teams and end users to create powerful brands.

Our services include storytelling and narrative development, brand identity

and messaging, experiential concept development, digital marketing campaign strategy, sales enablement and more. We provide branding for everything from schools and innovation centers to shopping centers, office parks, multifamily projects, hotels and restaurants. Let’s partner to discover how we can extend who you are into the spaces you create. Whether we’re helping you launch a new project or reposition an existing one, we will ensure your project delivers the crucial messages you want to convey, resonates with your target audiences, differentiates you in the marketplace and enhances your return on investment.

RETAIL, FOOD & BEVERAGE

BIRCH & BROAD

RETAIL REPOSITION | NAMING | BRANDING | EXPERIENTIAL GRAPHIC DESIGN

BERGEN TOWN CENTER

RETAIL REPOSITION | BRANDING | EXPERIENTIAL GRAPHIC DESIGN

GATEWAY

RETAIL REPOSITION | BRANDING

VILLAGE AT NEWTOWN

RETAIL | BRANDING | EXPERIENTIAL GRAPHIC DESIGN

RUFA

BAR & LOUNGE | NAMING | BRANDING

LEGAL REMEDY BREWING CANTINA

RESTAURANT | BRANDING | EXPERIENTIAL GRAPHIC DESIGN

PERRY PLACE

DINING FACILITY | NAMING | BRANDING

ADDISON’S PROVISIONS

GRAB AND GO MARKET | NAMING | BRANDING

AMP COFFEE BAR

COFFEE BAR | NAMING | BRANDING

FRESH & FETA

MEDITERRANEAN RESTAURANT | NAMING | BRANDING

RAMBUTAN

ASIAN RESTAURANT | BRANDING

SMOKE

BARBECUE RESTAURANT | BRANDING

SOLAREX DINER

CLASSIC DINER | NAMING | BRANDING

TRAX DELI

SANDWICH SHOP | NAMING | BRANDING

VELÓCE

ITALIAN RESTAURANT | BRANDING

RESIDENTIAL

AMLI FLATIRON

RESIDENTIAL | BRANDING

AMLI LENOX

RESIDENTIAL | BRANDING | EXPERIENTIAL GRAPHIC DESIGN

PRIMARY LOGO

SECONDARY LOGO

Concierge concierge

LOCATION 1-31 AMLI LENOX SIGN 3' 0 "

LOCATION P0-31 - BASEMENT WINDOW WALL

PT-3

BASEBOARD

PT-1

W/ CEILI FIXTURE ABOVE 12' - 4 3/8" 11 - 0"

CONFETTI

CUSTOM LED NEON SI WIRING TO RUN BEHIN WALL TO OUTLET (CONCEALED) TV TO BE PROV DED BY OWNER; ASSUMED SIZE 65" 1'6 " 4'6 " 5'3 " 2'9 "

1/2" MDF

METRIE, VERY SQUAR SCENE III, WB-2

TRANSITION PAINT @ WALL AND BASEBOARD IN ALIGNMENT

ELECTRIC

SCALE: 3/8" = 1'-0"

3'-0" 5'-0" PT-1 TV

65" 4'6 " 5'3 "

SCALE: 3/4" = 1'-0"

TO BE PROVIDED BY OWNER; ASSUMED SIZE

SCALE:

3'-0" 5'-0"

3/4" = 1'-0"

SOUTH YARD

RESIDENTIAL | NAMING | BRANDING | EXPERIENTIAL GRAPHIC DESIGN

A community where Commerce, Comfort & Nature coexist.

Just steps away from an eclectic mix of residential and retail villages, lies a bucolic creek and trailhead nestled among a natural wooded setting. This unique feature is the heart of our community, where commerce, comfort and nature coexist. This family-friendly mixed-use destination will be a welcoming place for Mint Hill residents and nearby visitors to call their “own”. Here, the simplicity of passing time and wandering will be preserved and not lost, while new explorations await.

Experience, Live & Shop at Woodford.

09.04.2021 WOODFORD BRAND IDENTITY DEVELOPMENT | 3

WOODFORD

RESIDENTIAL | NAMING | BRANDING

Primary Logo

Supportive Icons

To be used to describe & depict the different areas inside Mint Hill.

Supportive Icons can be used interchangably throughout site.

3 09.04.2021

WOODFORD BRAND IDENTITY DEVELOPMENT 4

Dark

Mid-Tone

Primary Color Neutral Logo

Background

RESIDENTIAL | NAMING | BRANDING Table of Contents Who We Are Our Location Our Residents Our Style Our Identity Alternate Lockup & Tagline Grayscale & Color Usage Minimum Size & Space Usage Guidelines Color Palette Typography Photography 03 04 05 06 08 09 10 11 12 13 14 15 Table of Contents Who We Are Our Location Our Residents Our Style Our Identity Alternate Lockup & Tagline Grayscale & Color Usage Minimum Size & Space Usage Guidelines Color Palette Typography 03 04 05 06 08 09 10 11 12 13 14 Table of Contents Who We Are Our Location Our Residents Our Style Our Identity Alternate Lockup & Tagline Grayscale & Color Usage Minimum Size & Space Usage Guidelines Color Palette 03 04 05 06 08 09 10 11 12 13 ONE501 IS... A Retreat From The Everyday. Here residents are surrounded by upscale amenities, adjacent public green spaces and a vibrant community. This is the intersection of modern urban living, wellness, and creativity in the heart of the historic Eckington neighborhood. Who We Are

ONE 501 ECKINGTON

Inside Spread without Unit Layouts

Interior Spread

Serenity & Relaxation In the Heart of Eckington Here residents are surrounded by upscale amenities, adjacent public green spaces and a vibrant community. This is the intersection of modern urban living, wellness, and creativity in the heart of the historic Eckington neighborhood. With close proximity to Downtown and Capitol Hill, we are minutes away from NoMa/Gallaudet Metro, Union Market and the 2-acre Tanner Park with easy access to the Metropolitan Branch Trail. Health & Wellness Inspired Amenities Designed to provide a healthy living and serene refuge from the city, One501 is equipped with best-in-class amenities. - Resort-style lap pool with large sundeck featuring cabana style trellis’ - Cozy rooftop terrace with outdoor grilling areas overlooking Alethia Tanner Park - Rooftop clubroom with luxe catering kitchen for entertaining - Fitness Center with cardio and weight equipment plus a separate turf area for strength training - Game room with billiards table and ample room for lounging - Quiet library for reading and working - Expansive first floor lobby with ample seating and coworking spaces - Located on Alethia Tanner Park and the Metropolitan Branch Trail - Close Proximity to Eckington Dog Park - Private on site bike storage - Reserved garage parking - Dog Grooming Spa - Artist Studio - On site storage - Smoke Free Community A Retreat from the Everyday Choose from a variety of studio, one, two and three bedroom homes offering luxurious finishes. - Designer kitchens with quartz countertops, stainless steel appliances & moveable islands (available in select units) - 9’ ceilings in select units and wood-look flooring throughout - Custom closets - Keyless entry - Programmable thermostats - Full size washer and dryer - Select units offer floor to ceiling windows, balconies, views of Alethia Tanner Park & Penthouse units available with upgraded features 6.5" 9" 6.5" 6.5" 2.5"

Web Design - Splash Page West_End Alexandria, VA WE are Community. This is the place. For you, for me, for everyone. BIKE EVENT. Bike with us. 10am meet the leasing office. MARKET Saturday 8am 10am MARKET Saturday 8am 10am MARKET Saturday 8am 10am September 28th, 2021 Food & Market Vendors: @misfitmarket @alexfarmtotable MARKET Saturday 8am 10am September 28th, 2021 Food Market Vendors: @misfitmarket @alexfarmtotable Food Market Vendors: @misfitmarket @alexfarmtotable This is the place. For you, for me, for everyone. For you, for me, for everyone. BIKE EVENT. Bike with us. 10am meet at the leasing office. MARKET Saturday 8am - 10am MARKET Saturday 8am10am MARKET Saturday 8am 10am September 28th, 2021 Food & Market Vendors: @misfitmarket @alexfarmtotable MARKET Saturday 8am - 10am September 28th, 2021 Food & Market Vendors: @misfitmarket @alexfarmtotable Food & Market Vendors: @misfitmarket @alexfarmtotable