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Brand New World Playful Advertising
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It’s a matter of vision and timing this Engamesment”, says Steph Vermeulen, founder / CCO and industry veteran on both the adverting as the creative side of the business. “We created an effective and efficient way for advertisers to use mobile as a medium in order to reach a very large and growing group of consumers, to create awareness and influence behavior.” Custom build But to truly unleash the true advertisement potential of mobile games, agencies and brands have to stop treating them as sales tool and make them fun experiences instead. “And that’s where we come in”, says Vermeulen. ”Advertising is often boring and chases away consumers. Our mission is to make advertising fun for consumers and to help advertisers to build brands through mobile gaming. We have a gaming platform with scalable game experiences. We custom build it to the preferences
of the client and update regularly to make sure players keep coming back.” AMX Engamesment currently has a creative studio in Amsterdam, the Netherlands, with its own crew of talented 3D game developers, designers, modelers and programmers. In this full service studio, AMX can create anything from custom game design and game programming, to video, production and postproduction, 3D modeling and animation, sound recording and design and creating custom music, just to name a few skills. Hollywood AMX has just opened a brand new office at the Paramount studio lot in Hollywood. Additionally, AMX Engamesment has access to a large network of high-quality artists, animation and 3D studios and production facilities that are specialized in mobile apps and games and are among the best in their field. That means that your playful ad campaign can be up and running in no time. It’s a Brand New World. Make sure you are a part of it.
AMX Engamesment Amsterdam • Hollywood, Los Angeles www.amx-games.com info@amx-games.com
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Engamesment “These numbers are staggering”, says Henk Jan Engelhardt, CEO of AMX Engamesment. “It’s a whole new world, ready to be explored and conquered. But traditional advertisement agencies and large brands are slow to capitalize on this huge untapped market. In the US, 25 percent of media consumption time is on mobile. Yet only 1 percent of the advertising budget is spent on that platform. It’s a matter of vision and timing.” He leans back and smiles: “We have both.” Despite the enormous growth of this market, there is still a huge gap between the rapid adaption of mobile and the advertising budgets assigned to it. Brands will need to seriously implement new strategies to catch up to the level at which consumers are embracing the channel. Specifically mobile games offer the
opportunity to create high impact experiences. Games are the ultimate means to involve smartphone and tablet users with a brand in a friendly and casual way. “We call
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• Mobile is the place where everything happens. The hardware advancements on smart phones and tablets have paved the road for engaging creative experiences for the largest and fastest growing audience ever. Worldwide, the number of people that play games on their mobile device has surpassed the 500 million mark. The rapid growth of smart phone and tablet penetration will further push these numbers. Today, over 150 million hours a day are spent on mobile gaming.
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To unleash the true advertisement potential of mobile games, agencies and brands have to stop treating them as sales tool and make them fun experiences instead. “Your players will love you for it”, says AMX Engamesment.